Qualifio: Use-Cases, Insights and Reviews | 2026 Cuspera

LOSC Lille used the Qualifio platform to engage fans during the pandemic. Stadium closures made it hard to connect with supporters. The club launched games, contests, and quizzes to keep fans involve...d. These interactive campaigns helped recruit new supporters and grow their newsletter list. Gamification strengthened the sense of community among fans.
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Dexerto uses Qualifio to collect user data through interactive campaigns. They segment users on their ArcSpan data management platform. This helps Dexerto offer advertisers niche user segments for ta...rgeted ads. Dexerto reaches 60 million users each month. Their approach improves user understanding and ad monetization.
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Qualifio helped Mr. Wonderful use interactive campaigns and games to engage their online community. Mr. Wonderful ran 407 campaigns over two years. They reached 1,620,691 participations and added 386...,453 new contacts to their database. Their marketing strategy focused on personalisation and ongoing engagement. This approach helped them grow their database and increase traffic.
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Clermont Foot 63 uses the Qualifio platform to engage and retain their football fans. They launched an interactive reward program to boost fan loyalty. In 9 months, they gained 2,740 program members,... equal to a quarter of their stadium capacity. They collected data from 20,000 fans. The average opt-in rate for newsletters and marketing was 56%. This helped Clermont Foot 63 build stronger fan relationships and improve engagement.
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Unilever used the Qualifio platform to run 70 interactive marketing campaigns in the Netherlands, Belgium, and Spain. Their goal was to collect first- and zero-party data to better understand consume...r preferences. In one year, they achieved 472,000 participations and 181,000 unique participants. The campaigns led to a 48% opt-in rate for newsletters and marketing messages. Unilever brands improved consumer engagement and conversion with Qualifio.
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Adopt used Qualifio to boost customer loyalty with interactive campaigns. The brand gained over 160,000 new marketing opt-ins in one year. Email click-through rates increased. Conversion rates from c...ampaign participants to buyers rose to 6–10%. The strategy drove growth online and in stores. Gamification played a key role in engaging customers.
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