Real-World Case Studies and Customer Success Stories with Qualifio

Decathlon Belgium used the Qualifio platform to boost digital engagement with customers. The company faced lower in-store traffic but saw... e-commerce grow to 20% of turnover. Decathlon used interactive content and Facebook lives to build a strong sports community. Their marketing strategy focused on data collection and customer connection. Qualifio helped Decathlon create closer relationships with sports enthusiasts.
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Qualifio helped Mr. Wonderful use interactive campaigns and games to engage their online community. Mr. Wonderful ran 407 campaigns over... two years. They reached 1,620,691 participations and added 386,453 new contacts to their database. Their marketing strategy focused on personalisation and ongoing engagement. This approach helped them grow their database and increase traffic.
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PromoFarma. com used Qualifio's interactive marketing platform to attract new users and collect customer data. The company launched about 80...interactive campaigns to boost engagement and brand awareness. The marketing team wanted to know customers better and increase customer lifetime value. The UX team focused on a fast and efficient shopping experience. Interactive campaigns helped PromoFarma.com increase website traffic and improve the shopping experience.
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Èggo Kitchen used Qualifio to segment its audience and boost engagement. The team ran interactive campaigns on Facebook and at... trade shows. At Batibouw, they captured over 700 unique leads using Qualifio's contest tools. Email retargeting after the event saw open rates above 50% and click rates over 10%. Qualifio helped Èggo Kitchen personalize content and reach new prospects online.
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Qualifio helped Èggo Kitchen with customer segmentation. Èggo Kitchen is a Belgian kitchen retailer with 45 stores and 400 employees.... Their challenge was a long product renewal cycle, making it hard to keep in touch with customers. They used Qualifio's interactive marketing tools to segment and understand their audience. This helped them stay connected with customers and prospects throughout the year.
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PromoFarma. com used interactive marketing to attract new customers and collect valuable data. Over 18 months, they launched about 80...interactive campaigns. These campaigns helped increase engagement and boost website traffic. The marketing team gained better insights into customer behavior and interests. The UX team worked to improve the shopping experience. PromoFarma.com expanded its reach in Spain and into France and Italy.
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Media Markt uses Qualifio to collect customer data at both local and national levels. Each of their 23 Belgian stores... uses the platform daily. The tool helps them gather customer data and send personalized offers. Media Markt needed an easy-to-use solution with strong customer support. Qualifio became essential for their gamification and data collection needs.
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Qualifio helped Carmila improve the visitor experience in their shopping centres. Carmila used interactive campaigns to engage shoppers and collect... first- and zero-party data. In one year, Carmila launched 561 campaigns with 545,284 participations. They reached 170,839 unique participants, with 89% being new. This strategy turned more visitors into regular customers.
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Qualifio helps Decathlon use interactive content in its marketing. Decathlon wanted to boost engagement, collect data, and personalize offers. They... used Qualifio to create interactive campaigns. This led to better customer engagement and more conversions. Decathlon improved its marketing strategy with these tools.
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Le Slip Français used the Qualifio platform to boost customer engagement, lead acquisition, and customer knowledge. They focused on interactive... marketing for both desktop and mobile. The platform helped them quickly create and personalize marketing campaigns. They saw improved engagement and could launch campaigns in less than an hour. The solution supported their brand image and helped them stay ahead of competitors.
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Qualifio helped Nestlé improve customer relationships with interactive marketing campaigns. Nestlé used Qualifio to create digital campaigns quickly for multiple... brands. The platform enabled Nestlé to collect and segment over 100,000 new customer profiles. Qualifio provided quality data linked to Nestlé's CRM, allowing for personalized communication. Nestlé now relies on Qualifio as its main source of customer data.
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Unilever used the Qualifio platform to run 70 interactive marketing campaigns in the Netherlands, Belgium, and Spain. Their goal was... to collect first- and zero-party data to better understand consumer preferences. In one year, they achieved 472,000 participations and 181,000 unique participants. The campaigns led to a 48% opt-in rate for newsletters and marketing messages. Unilever brands improved consumer engagement and conversion with Qualifio.
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Unilever used Qualifio to run 70 interactive marketing campaigns in the Netherlands, Belgium, and Spain. They wanted to collect more... first- and zero-party data to better understand their customers. In one year, they saw 472,000 participations and 181,000 unique participants. The campaigns achieved a 48% opt-in rate for newsletters and marketing messages. Unilever brands now deliver more personalized content to their customers.
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Adopt used Qualifio to boost customer loyalty with interactive campaigns. The brand gained over 160,000 new marketing opt-ins in one... year. Email click-through rates increased. Conversion rates from campaign participants to buyers rose to 6–10%. The strategy drove growth online and in stores. Gamification played a key role in engaging customers.
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Groupe SEB used Qualifio to launch the "Bons plats, bon karma" reward program. They wanted to collect and qualify customer... data. The program quickly gained over 16,000 members, beating their goal of 15,000. Members now account for 3.3% of total sales. This helped Groupe SEB engage consumers and personalize experiences.
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L'Oréal EMEA used Qualifio to launch a European data capture program. They created 700 data collection campaigns in just over... a year. These campaigns reached 5.5 million users. The goal was to improve their global data collection strategy using interactive content. This helped L'Oréal EMEA gather more customer data across Europe.
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Qualifio helped Groupe SEB launch the "Bons plats, bon karma" interactive reward program. Groupe SEB wanted to engage consumers and... collect better data. The program quickly grew to over 16,000 members, beating their goal of 15,000. Members now make up 3.3% of total sales. This shows strong results for data-driven marketing and customer engagement.
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Qualifio helped L'Oréal EMEA build a strong data collection strategy. L'Oréal EMEA launched a European data capture program using interactive... content. In just over a year, they created 700 data collection campaigns. They reached 5.5 million users. This shows the power of interactive campaigns for large consumer brands.
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Qualifio helped STAR FM, a leading German rock radio station, boost digital engagement. STAR FM used interactive digital campaigns to... attract and keep listeners. After launching Qualifio, time spent on pages increased by 2.5 times. Clicks doubled. The station hit its yearly impression goal in just four months. STAR FM moved from on-air contests to digital experiences to grow and retain its audience.
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STAR FM, a top rock radio station in Germany, used the Qualifio platform to boost listener engagement. They launched interactive... marketing campaigns on their website. Time spent on campaign pages increased by 2.5 times. Clicks on those pages doubled. STAR FM reached a year’s worth of website impressions in just four months. The campaigns helped STAR FM keep and grow their digital audience.
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Qualifio helped RTBF manage The Voice Belgium's registration and voting. RTBF built all forms and galleries in hours with no... development needed. Applicants uploaded videos to moderated galleries on the RTBF website. The public could vote for their favorites. RTBF praised Qualifio for its ease of use and responsive support.
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TV3 Sport used Qualifio to create an interactive advertising campaign with Suzuki during the 2019 Formula 1 Grand Prix season. The campaign featured... a prognostic competition that ran for seven months. Over 47,000 people participated in the contest. TV3 Sport saw increased visibility, a larger audience, and higher advertising revenue. The campaign also helped collect more opt-ins for future marketing.
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STAR FM, a leading German rock radio station, used Qualifio to boost audience engagement. Facing tough competition from other radio... stations and streaming platforms, STAR FM needed to grow and retain listeners. They launched interactive digital campaigns with Qualifio. Pages with these campaigns saw 2.5 times more time spent and double the clicks. STAR FM reached a full year’s worth of web impressions in just four months.
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Eurosport used Qualifio to launch the “My Roster of 23” campaign for UEFA Euro 2016. The campaign let users pick... their own football team, driving over 1.1 million participants. It generated 4.5 million page clicks and 280,000 social media shares. Eurosport used the results for editorial content, boosting engagement and visibility. The campaign increased audience interaction and social reach.
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Qualifio Engage helped Valencia CF boost digital engagement. The club used interactive content to connect with fans and collect data.... In 10 months, they gained 5,808 new newsletter subscribers. Valencia CF now monetises and engages their community beyond match days. Zero- and first-party data collection is central to their digital strategy.
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LOSC Lille used the Qualifio platform to keep fans engaged during the pandemic. Stadium closures made it hard to connect... with supporters. The club used interactive games and campaigns to boost online engagement and grow their fan community. They aimed to recruit new supporters and increase newsletter sign-ups. Gamification helped LOSC strengthen fan loyalty and digital presence.
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Clermont Foot 63 used the Qualifio platform to boost fan engagement. In 9 months, they signed up 2,740 members to... their interactive reward program. This is a quarter of their stadium's capacity. They collected data from 20,000 fans. The team achieved a 56% average opt-in rate for marketing communications. Their strategy focused on building loyalty and stronger fan relationships.
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LOSC Lille used the Qualifio platform to engage fans during the pandemic. Stadium closures made it hard to connect with... supporters. The club launched games, contests, and quizzes to keep fans involved. These interactive campaigns helped recruit new supporters and grow their newsletter list. Gamification strengthened the sense of community among fans.
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Clermont Foot 63 uses the Qualifio platform to engage and retain their football fans. They launched an interactive reward program... to boost fan loyalty. In 9 months, they gained 2,740 program members, equal to a quarter of their stadium capacity. They collected data from 20,000 fans. The average opt-in rate for newsletters and marketing was 56%. This helped Clermont Foot 63 build stronger fan relationships and improve engagement.
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LOSC used the Qualifio platform to boost fan engagement and recruit new supporters. They launched interactive games and campaigns starting... in July 2019. These activities helped bring fans closer and increased newsletter sign-ups. The club relied on Qualifio to strengthen their online presence. This approach supported their marketing goals and built a stronger fan community.
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Qualifio helps STAR FM, a top German rock radio station, engage and keep listeners. STAR FM uses Qualifio to run... interactive marketing campaigns on its website. Time spent on campaign pages is 2.5 times longer. Clicks on those pages are twice as high. STAR FM reached a full year’s website impressions in just four months after launching Qualifio campaigns.
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Qualifio helped TV3 Sport run an interactive advertising campaign with Suzuki during the 2019 Formula 1 Grand Prix season. TV3 Sport wanted... to boost their advertising offer and partnered with Suzuki to create a prognostic competition. The campaign ran for seven months and attracted over 47,000 participants. Interactive content increased visibility, audience, and advertising revenue for TV3 Sport. The campaign also helped collect opt-ins and engage viewers.
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Qualifio helps Unidad Editorial run 4,000 interactive campaigns each year. These campaigns generate about 40 million participations. Unidad Editorial uses... Qualifio to collect first-party data, boost data monetisation, and engage readers. The platform also helps them give more value to advertisers. Marca's football polls are one example of these campaigns.
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Qualifio helped Vlan Group connect their print and digital products. Vlan Group is a Belgian newspaper and classified ads media.... Their challenge was to create more interaction between paper and digital channels. They distribute over 2 million copies weekly. With Qualifio, they guide readers to digital solutions and reach more customers.
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Qualifio helped Royal Swinkels Family Brewers collect more first-party data. The company wanted to balance personalisation and data privacy after... third-party cookies disappeared. Koen Baltussen, CRM and website marketeer, said first-party data is now their top priority. Gamification is key, with 75% of their data coming from Qualifio games. This approach helps Swinkels better understand and reach their consumers.
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Swinkels used Qualifio to collect first-party data as third-party cookies disappeared. Koen Baltussen, CRM and website marketeer, said 75% of... their data now comes from games made with Qualifio. Gamification is key to their data collection and personalisation strategy. Swinkels focuses on knowing and addressing consumers better while respecting data privacy.
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Nestlé used Qualifio to collect and segment over 100,000 new customer profiles for its CRM. The company focused on interactive... marketing experiences to boost audience engagement. Qualifio enabled Nestlé to quickly create digital campaigns across multiple brands. These campaigns provided quality data directly linked to their CRM system. Nestlé now uses this data to personalize communications and improve customer relationships.
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Qualifio helped NGroup boost website traffic and qualify customer data. NGroup used Qualifio's interactive formats to increase page views and... grow its CRM database. The platform supported NGroup in building a real community. The case highlights how digital actions adapted during the pandemic. NGroup continues to focus on traffic generation and data qualification.
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Qualifio helped betevé, Barcelona's public broadcaster, use gamification to engage its audience. betevé launched targeted marketing campaigns with interactive content... and game mechanics. They collected first-party and qualitative data. The team identified non-engaged visitors and built strategies to reach them. betevé increased page views, time spent on the website, and overall website traffic. Their content also went viral.
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Qualifio helped Bonnier Publications get more paid subscribers. Bonnier wanted to grow leads and paid magazine subscriptions in a GDPR... compliant way. After 9 months, they gained over 5,000 new paying subscribers. 45% of all paid subscriptions came through the Qualifio platform.
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Qualifio helped De Standaard create interactive political news campaigns. They used memory games, quizzes, polls, and personality tests to engage... readers. The Trump Memory and Trump or Tarantino games each had over 10,000 participants. The "Who will be the next president?" poll got 11,000 responses. The Trump vs Hillary personality test attracted about 50,000 participants. De Standaard found Qualifio easy to use and fast for launching new formats.
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Unidad Editorial uses Qualifio to run 4,000 campaigns each year. These campaigns generate about 40 million participations. The company collects... first-party data and boosts reader engagement. Qualifio helps Unidad Editorial increase data monetisation and deliver more value to advertisers. The platform supports both internal data teams and external publishing needs.
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Dogofriends used the Qualifio platform to run a photo contest for Purina. The campaign, called Dog Smile Challenge, promoted Purina... Dentalife and educated dog owners about oral hygiene. Dog owners submitted photos of their pets with the product for a chance to win prizes. Dogofriends tested campaign ideas, used both online and offline channels, and focused on engagement over participation numbers. The campaign increased brand awareness and collected valuable data for future marketing.
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Dogofriends used the Qualifio platform to run a photo contest for Purina Dentalife. The challenge was to promote dog chewing... sticks and raise awareness about dog oral hygiene. Qualifio helped Dogofriends test campaign ideas, run multi-channel promotions, and focus on engagement over participation numbers. The campaign required participants to buy the product, take a photo, and share it, leading to higher engagement and better data collection.
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Dexerto uses Qualifio to collect user data through interactive campaigns. They segment users on their ArcSpan data management platform. This... helps Dexerto offer advertisers niche user segments for targeted ads. Dexerto reaches 60 million users each month. Their approach improves user understanding and ad monetization.
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Carmila used Qualifio to improve the visitor experience in their shopping centres. They launched 561 interactive campaigns in one year.... These campaigns led to 545,284 participations and 170,839 unique participants. 89% of these were new participants. Carmila collected valuable first- and zero-party data. Their digital strategy helped turn visitors into regular customers.
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