Qualifio: Interactive Marketing & Data Collection Made Easy
Design Case Studies and Success Stories with Qualifio
CASE STUDY Vlan Group
Qualifio helped Vlan Group connect their print and digital products. Vlan Group is a Belgian newspaper and classified ads media. Their challenge was to create more interaction between paper and digit...al channels. They distribute over 2 million copies weekly. With Qualifio, they guide readers to digital solutions and reach more customers.
Qualifio helped TV3 Sport create interactive advertising for the Formula 1 Grand Prix in partnership with Suzuki. TV3 Sport wanted to make their F1 campaign more engaging and offer a bigger prize. Th...ey used Qualifio to launch a prognostic competition. After seven months, over 47,000 people joined the contest. The campaign increased visibility, audience, and advertising revenue for TV3 Sport.
Qualifio helped TV3 Sport run an interactive advertising campaign with Suzuki during the 2019 Formula 1 Grand Prix season. TV3 Sport wanted to boost their advertising offer and partnered with Suzuki ...to create a prognostic competition. The campaign ran for seven months and attracted over 47,000 participants. Interactive content increased visibility, audience, and advertising revenue for TV3 Sport. The campaign also helped collect opt-ins and engage viewers.
Qualifio helps STAR FM, a top German rock radio station, engage and keep listeners. STAR FM uses Qualifio to run interactive marketing campaigns on its website. Time spent on campaign pages is 2.5 ti...mes longer. Clicks on those pages are twice as high. STAR FM reached a full year’s website impressions in just four months after launching Qualifio campaigns.
Qualifio helps Unidad Editorial run 4,000 interactive campaigns each year. These campaigns generate about 40 million participations. Unidad Editorial uses Qualifio to collect first-party data, boost ...data monetisation, and engage readers. The platform also helps them give more value to advertisers. Marca's football polls are one example of these campaigns.
Retail Case Studies and Success Stories with Qualifio
CASE STUDY Èggo Kitchen
Qualifio helped Èggo Kitchen with customer segmentation. Èggo Kitchen is a Belgian kitchen retailer with 45 stores and 400 employees. Their challenge was a long product renewal cycle, making it hard ...to keep in touch with customers. They used Qualifio's interactive marketing tools to segment and understand their audience. This helped them stay connected with customers and prospects throughout the year.
Qualifio helps Decathlon use interactive content in its marketing. Decathlon wanted to boost engagement, collect data, and personalize offers. They used Qualifio to create interactive campaigns. This... led to better customer engagement and more conversions. Decathlon improved its marketing strategy with these tools.
PromoFarma.com used Qualifio's interactive marketing tools to attract new customers and collect valuable data. The company launched about 80 interactive campaigns to boost engagement and brand awaren...ess. Their goal was to improve customer knowledge and increase website traffic. The marketing team focused on gathering personal and behavioral data to enhance the shopping experience. This approach helped PromoFarma.com expand its reach in Spain and other European countries.
Qualifio helped Mr. Wonderful use interactive campaigns and games to engage their online community. Mr. Wonderful ran 407 campaigns over two years. They reached 1,620,691 participations and added 386...,453 new contacts to their database. Their marketing strategy focused on personalisation and ongoing engagement. This approach helped them grow their database and increase traffic.
Decathlon uses interactive content to boost customer engagement and conversion, adapting to the accelerated digital transition, confirmed by 10 marketing experts interviewed.
Qualifio helped Carmila improve the visitor experience in their shopping centres. Carmila used interactive campaigns to engage shoppers and collect first- and zero-party data. In one year, Carmila la...unched 561 campaigns with 545,284 participations. They reached 170,839 unique participants, with 89% being new. This strategy turned more visitors into regular customers.
PromoFarma.com used Qualifio's interactive marketing platform to attract new users and collect customer data. The company launched about 80 interactive campaigns to boost engagement and brand awarene...ss. The marketing team wanted to know customers better and increase customer lifetime value. The UX team focused on a fast and efficient shopping experience. Interactive campaigns helped PromoFarma.com increase website traffic and improve the shopping experience.
Media Markt uses Qualifio to collect customer data at both local and national levels. Each of their 23 Belgian stores uses the platform daily. The tool helps them gather customer data and send person...alized offers. Media Markt needed an easy-to-use solution with strong customer support. Qualifio became essential for their gamification and data collection needs.
Le Slip Français used the Qualifio platform to boost customer engagement, lead acquisition, and customer knowledge. They focused on interactive marketing for both desktop and mobile. The platform hel...ped them quickly create and personalize marketing campaigns. They saw improved engagement and could launch campaigns in less than an hour. The solution supported their brand image and helped them stay ahead of competitors.
Food & Beverages Case Studies and Success Stories with Qualifio
CASE STUDY Royal Swinkels Family Brewers
Qualifio helped Royal Swinkels Family Brewers collect more first-party data. The company wanted to balance personalisation and data privacy after third-party cookies disappeared. Koen Baltussen, CRM ...and website marketeer, said first-party data is now their top priority. Gamification is key, with 75% of their data coming from Qualifio games. This approach helps Swinkels better understand and reach their consumers.
Marketing and Advertising Case Studies and Success Stories with Qualifio
CASE STUDY Dogofriends
Dogofriends used the Qualifio platform to run a photo contest for Purina Dentalife. The challenge was to promote dog chewing sticks and raise awareness about dog oral hygiene. Qualifio helped Dogofri...ends test campaign ideas, run multi-channel promotions, and focus on engagement over participation numbers. The campaign required participants to buy the product, take a photo, and share it, leading to higher engagement and better data collection.
Consumer Goods Case Studies and Success Stories with Qualifio
CASE STUDY Groupe SEB
Qualifio helped Groupe SEB launch the 'Bons plats, bon karma' interactive reward program. Groupe SEB wanted to engage consumers and collect better data. The program quickly grew to over 16,000 member...s, beating their goal of 15,000. Members now make up 3.3% of total sales. This shows strong results for data-driven marketing and customer engagement.
Unilever used the Qualifio platform to run 70 interactive marketing campaigns in the Netherlands, Belgium, and Spain. Their goal was to collect first- and zero-party data to better understand consume...r preferences. In one year, they achieved 472,000 participations and 181,000 unique participants. The campaigns led to a 48% opt-in rate for newsletters and marketing messages. Unilever brands improved consumer engagement and conversion with Qualifio.
Qualifio helped L'Oréal EMEA build a strong data collection strategy. L'Oréal EMEA launched a European data capture program using interactive content. In just over a year, they created 700 data colle...ction campaigns. They reached 5.5 million users. This shows the power of interactive campaigns for large consumer brands.
Nestlé used the Qualifio platform to improve customer relationships with interactive marketing campaigns. The company collected and segmented over 100,000 new profiles in one year. Qualifio helped Ne...stlé create digital campaigns quickly and gather quality data linked to their CRM. This data allowed Nestlé to personalize communications for each customer. Qualifio is now Nestlé's main source of consumer data.
Qualifio helped Nestlé improve customer relationships with interactive marketing campaigns. Nestlé used Qualifio to create digital campaigns quickly for multiple brands. The platform enabled Nestlé t...o collect and segment over 100,000 new customer profiles. Qualifio provided quality data linked to Nestlé's CRM, allowing for personalized communication. Nestlé now relies on Qualifio as its main source of customer data.
Medical Devices Case Studies and Success Stories with Qualifio
CASE STUDY Bonnier Publications
Qualifio helped Bonnier Publications get more paid subscribers. Bonnier wanted to grow leads and paid magazine subscriptions in a GDPR compliant way. After 9 months, they gained over 5,000 new paying... subscribers. 45% of all paid subscriptions came through the Qualifio platform.
Qualifio helped NGroup boost website traffic and qualify customer data. NGroup used Qualifio's interactive formats to increase page views and grow its CRM database. The platform supported NGroup in b...uilding a real community. The case highlights how digital actions adapted during the pandemic. NGroup continues to focus on traffic generation and data qualification.
Qualifio helped betevé, Barcelona's public broadcaster, use gamification to engage its audience. betevé launched targeted marketing campaigns with interactive content and game mechanics. They collect...ed first-party and qualitative data. The team identified non-engaged visitors and built strategies to reach them. betevé increased page views, time spent on the website, and overall website traffic. Their content also went viral.
Clermont Foot 63 uses the Qualifio platform to engage and retain their football fans. They launched an interactive reward program to boost fan loyalty. In 9 months, they gained 2,740 program members,... equal to a quarter of their stadium capacity. They collected data from 20,000 fans. The average opt-in rate for newsletters and marketing was 56%. This helped Clermont Foot 63 build stronger fan relationships and improve engagement.
LOSC Lille used the Qualifio platform to keep fans engaged during the pandemic. Stadium closures made it hard to connect with supporters. The club used interactive games and campaigns to boost online... engagement and grow their fan community. They aimed to recruit new supporters and increase newsletter sign-ups. Gamification helped LOSC strengthen fan loyalty and digital presence.
Qualifio Engage helped Valencia CF boost digital engagement. The club used interactive content to connect with fans and collect data. In 10 months, they gained 5,808 new newsletter subscribers. Valen...cia CF now monetises and engages their community beyond match days. Zero- and first-party data collection is central to their digital strategy.
LOSC used the Qualifio platform to boost fan engagement and recruit new supporters. They launched interactive games and campaigns starting in July 2019. These activities helped bring fans closer and ...increased newsletter sign-ups. The club relied on Qualifio to strengthen their online presence. This approach supported their marketing goals and built a stronger fan community.
LOSC Lille used the Qualifio platform to boost fan engagement and digital marketing. The club faced challenges during the sanitary crisis, with stadium closures and less sponsor visibility. They used... Qualifio’s interactive campaigns, contests, and quizzes to keep fans connected and grow their online presence. Their goals included engaging fans, building community, and recruiting new supporters. Gamification helped LOSC Lille reach their marketing goals and increase newsletter sign-ups.
