Roster: Use-Cases, Insights and Reviews | 2026 Cuspera

Purple Mattress used the Roster platform to run an ambassador program focused on user-generated content. Over six months, ambassadors submitted more than 500 images and hundreds of social posts. The ...earned media value reached almost $300k. Customer collaboration was 85% more efficient than influencer programs. Purple repurposed ambassador content across their website and Instagram, boosting brand visibility and engagement.
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Roster helped Salomon manage a global sports marketing program, reaching 350 million people without ads or influencers. The platform centralized ambassador management and enabled local campaign coord...ination. Salomon generated 26% of its user-generated content through this initiative. A women-focused campaign drove 2,800+ posts and 21.5 million impressions. Roster's tools gave Salomon clear insights and streamlined team workflows.
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Salomon used the Roster platform to manage its global sports marketing program. They replaced manual spreadsheets with a centralized system, making it easier to track athlete performance and campaign... results. Roster helped Salomon generate 26% of their user-generated content and reach over 350 million people. A new campaign focused on women athletes led to 2,800+ social posts and 21.5 million impressions. Salomon reached new audiences without buying ads or paying influencers.
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Blendtec wanted to increase brand awareness and sales. They partnered with Roster to create an ambassador program. This program empowered ambassadors to share product recommendations and discounts. W...ithin 12 months, ambassadors generated 10% of all ecommerce sales. The program also increased social media exposure to over 18 million people.
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Roster helped Blendtec build an ambassador program to boost ecommerce sales. Blendtec used Roster to find and empower loyal customers as ambassadors, influencers, and advocates. The program tracked s...ales and engagement with unique links and codes. In 12 months, ambassadors generated 10% of all ecommerce sales. Social media reach grew to over 18 million people. Blendtec increased its brand ambassadors from zero to over 100 in less than a year.
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Roster helped GoBe Kids, a two-person startup, build an ambassador program to boost product awareness and sales. The company used grassroots marketing and peer-to-peer advocacy with influencers and s...uperfans. Within 12 months, over 1,000 people applied to be ambassadors or influencers, growing the program by 5400%. Social media followers tripled, and customers increased from 9,000 to nearly 40,000. The team spent just two to five hours a week managing the program.
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