Roster: Use-Cases, Insights and Reviews | 2025 Cuspera

Salomon used the Roster platform to manage its global sports marketing program. They replaced manual spreadsheets with a centralized system, making it easier to track athlete performance and campaign... results. Roster helped Salomon generate 26% of their user-generated content and reach over 350 million people. A new campaign focused on women athletes led to 2,800+ social posts and 21.5 million impressions. Salomon reached new audiences without buying ads or paying influencers.
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Vooray faced challenges with multiple influencer platforms that were overpriced and ineffective. They needed a platform to manage three influencer programs. Vooray used Roster to create unique commun...ities for user-generated content, aiming to build trust and drive sales. The results were impressive, with a 31x ROI and over $325,000 in additional revenue. Their advocacy programs reached nearly 100 million people, significantly boosting brand awareness and engagement.
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GoBe Kids, a two-person startup, wanted to boost sales and awareness for their spill-proof snack container. They lacked a large marketing budget and needed a quick solution. They partnered with Wooly... to create an advocacy program using influencers and ambassadors. Within 12 months, their program grew by 5400%, and their customer base increased from 9,000 to nearly 40,000. The team spent only two to five hours a week managing the program.
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Blendtec wanted to increase brand awareness and sales. They partnered with Roster to create an ambassador program. This program empowered ambassadors to share product recommendations and discounts. W...ithin 12 months, ambassadors generated 10% of all ecommerce sales. The program also increased social media exposure to over 18 million people.
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Roster helped Blendtec build an ambassador program to boost ecommerce sales. Blendtec used Roster to find and empower loyal customers as ambassadors, influencers, and advocates. The program tracked s...ales and engagement with unique links and codes. In 12 months, ambassadors generated 10% of all ecommerce sales. Social media reach grew to over 18 million people. Blendtec increased its brand ambassadors from zero to over 100 in less than a year.
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Roster helped GoBe Kids, a two-person startup, build an ambassador program to boost product awareness and sales. The company used grassroots marketing and peer-to-peer advocacy with influencers and s...uperfans. Within 12 months, over 1,000 people applied to be ambassadors or influencers, growing the program by 5400%. Social media followers tripled, and customers increased from 9,000 to nearly 40,000. The team spent just two to five hours a week managing the program.
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