Roster: Product updates, Customer stories, and Insights | 2026 Cuspera

Roster helped Vooray organize and grow three communities: trainers, VooCrew, and influencers. Vooray used Roster to track word-of-mouth, increase user-generated content, and boost referrals. The plat...form delivered an 8x increase in UGC, 4x more reach, and 134% more personal purchases in the trainer group. VooCrew saw 57% more UGC, 45% more reach, and $19k in referral sales. Influencers generated 6x more posts, 4x more reach, and $186k in referral sales. Overall, Vooray achieved a 31x ROI and $252.1k in annual referral revenue.
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Roster helped GoBe Kids build an ambassador program. GoBe Kids wanted to grow sales and awareness with limited time and money. They used Roster to track sales, automate tasks, and run campaigns. In o...ne year, 1,000 ambassadors joined and 550 stayed active. GoBe Kids saw a 10x ROI, 6x more user-generated content, and 3x more followers. Roster cut 85% of admin work for the team.
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Salomon used the Roster platform to manage its global sports marketing program. They replaced manual spreadsheets with a centralized system, making it easier to track athlete performance and campaign... results. Roster helped Salomon generate 26% of their user-generated content and reach over 350 million people. A new campaign focused on women athletes led to 2,800+ social posts and 21.5 million impressions. Salomon reached new audiences without buying ads or paying influencers.
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Vooray faced challenges with multiple influencer platforms that were overpriced and ineffective. They needed a platform to manage three influencer programs. Vooray used Roster to create unique commun...ities for user-generated content, aiming to build trust and drive sales. The results were impressive, with a 31x ROI and over $325,000 in additional revenue. Their advocacy programs reached nearly 100 million people, significantly boosting brand awareness and engagement.
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GoBe Kids, a two-person startup, wanted to boost sales and awareness for their spill-proof snack container. They lacked a large marketing budget and needed a quick solution. They partnered with Wooly... to create an advocacy program using influencers and ambassadors. Within 12 months, their program grew by 5400%, and their customer base increased from 9,000 to nearly 40,000. The team spent only two to five hours a week managing the program.
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Blendtec wanted to increase brand awareness and sales. They partnered with Roster to create an ambassador program. This program empowered ambassadors to share product recommendations and discounts. W...ithin 12 months, ambassadors generated 10% of all ecommerce sales. The program also increased social media exposure to over 18 million people.
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