Consumer Goods Case Studies and Customer Success Stories with Roster
Purple Mattress
- Consumer Goods
- Medium
Lehi, USA
Purple Mattress used Roster to launch an ambassador program focused on user-generated content. Over six months, ambassadors submitted more than... 500 images and hundreds of social posts. The earned media value reached almost $300k. Customer collaboration was 85% more efficient than influencer programs. Purple repurposed ambassador content across their website and Instagram, boosting brand engagement.
Purple Mattress used the Roster platform to run an ambassador program focused on user-generated content. Over six months, ambassadors submitted... more than 500 images and hundreds of social posts. The earned media value reached almost $300k. Customer collaboration was 85% more efficient than influencer programs. Purple repurposed ambassador content across their website and Instagram, boosting brand visibility and engagement.
Roster helped Salomon manage a global sports marketing program, reaching 350 million people without ads or influencers. The platform centralized... ambassador management and enabled local campaign coordination. Salomon generated 26% of its user-generated content through this initiative. A women-focused campaign drove 2,800+ posts and 21.5 million impressions. Roster's tools gave Salomon clear insights and streamlined team workflows.
Roster helped Blendtec launch new influencer, ambassador, and advocate programs. Blendtec used Roster to automate applications, emails, and reporting, cutting... 85% of program management time. The new marketing channel drove over 10% of all sales and reached more than 18 million followers. Blendtec grew its ambassador team from zero to over 100. Roster's platform let Blendtec track referrals, manage campaigns, and scale their programs easily.
Roster helped GoBe Kids grow their ambassador program from 10 to over 550 active members in one year. GoBe Kids saw... a 6x increase in user-generated content and a 3x increase in Instagram followers. The program delivered a 10x return on investment and drove 10% of total direct-to-consumer sales. Roster's platform automated 85% of admin work, saving time and money. GoBe Kids used Roster to track, engage, and scale their influencer and ambassador campaigns.
Roster helped Blendtec build an ambassador program to boost ecommerce sales. Blendtec used Roster to find and empower loyal customers... as ambassadors, influencers, and advocates. The program tracked sales and engagement with unique links and codes. In 12 months, ambassadors generated 10% of all ecommerce sales. Social media reach grew to over 18 million people. Blendtec increased its brand ambassadors from zero to over 100 in less than a year.
Roster helped GoBe Kids, a two-person startup, build an ambassador program to boost product awareness and sales. The company used... grassroots marketing and peer-to-peer advocacy with influencers and superfans. Within 12 months, over 1,000 people applied to be ambassadors or influencers, growing the program by 5400%. Social media followers tripled, and customers increased from 9,000 to nearly 40,000. The team spent just two to five hours a week managing the program.
Blendtec used Roster to launch a new ambassador program. In 12 months, ambassadors drove over 10% of all ecommerce sales.... The Roster platform tracked sales, managed awareness, and automated program tasks. Blendtec grew its ambassador community from zero to over 100. Social media reach expanded to 18 million people. Roster helped Blendtec scale and measure its influencer strategy.
GoBe Kids used Roster to launch an ambassador program. The startup wanted to boost sales and awareness with limited resources.... They built a grassroots marketing strategy using influencers and superfans. In 12 months, over 1,000 people applied to join the program. GoBe Kids grew its customer base from 9,000 to nearly 40,000. Social media followers tripled and user-generated content increased sixfold.
Roster helped Vooray organize and grow three distinct communities of trainers, customers, and influencers. Vooray saw a 31x return on... investment from purchases and referrals tracked by Roster. User-generated content increased by up to 8 times, and reach grew by 4 times. Referral sales reached $252,100 annually, with $72,400 in yearly personal purchases. Roster enabled Vooray to track true influence and lower customer acquisition costs.
Roster ambassador software helped Vooray organize and grow three influencer communities. Vooray wanted to track word of mouth, build trust,... and increase referrals. Roster let them measure real conversations and user-generated content. Their advocates reached almost 100 million people. More than 2.4 million people engaged with their posts. Vooray generated over $325,000 in extra revenue and saw a 3,100% ROI.
Roster helped Faded Moon, a small apparel brand, recruit 1,200 ambassadors in 30 days. The founder, a solo high school... student, used Roster to grow Instagram followers from 6,000 to 20,700. Revenue increased 14x and new customers rose 2.1x in six months. The ambassador community generated 350 user-generated content posts. Faded Moon achieved an 8.6x ROI from referral sales and personal orders.
Salomon used Roster to manage its global sports marketing program. The company moved from spreadsheets to a centralized platform. This... helped them track and grow their ambassador network worldwide. Salomon reached over 350 million people and generated 26% of its user-generated content through Roster. A women-focused campaign drove 2,800+ posts and 21.5 million impressions. Roster enabled Salomon to engage new audiences without paid ads or influencers.
Retail Case Studies and Customer Success Stories with Roster
Vooray
- Retail
- Small
Logan, USA
Roster helped Vooray launch three community programs for influencers, pros, and customers. Vooray saw a 31x ROI and generated over... $325,000 in new revenue. The platform let Vooray track and scale word-of-mouth referrals. User-generated content reached nearly 100 million people. Engagement rates were more than 8x the industry average. Vooray built trust and grew brand loyalty with authentic conversations.
