The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust
- Hospital & Health Care
- Large
King's Lynn, UK
Purple delivered guest WiFi and analytics at The Queen Elizabeth Hospital. The hospital needed WiFi for patients, visitors, and staff... across all areas. Purple installed its solution on 375 Cisco access points in just over two weeks. Over 250,000 visitors use the WiFi each year. The hospital collects 60,000 new CRM records annually through the captive portal. 42% of WiFi users are 45 or older. The hospital uses analytics to send targeted updates and improve patient experience.
St George’s Healthcare Trust
- Hospital & Health Care
- Large
London, UK
Purple provided St George’s Healthcare Trust with a cloud-based guest WiFi solution. The hospital needed secure, compliant WiFi for patients,... staff, and visitors, meeting NHS Digital standards. Purple’s platform enabled fast, easy authentication and strict content filtering. In the first year, 783,000 WiFi sessions and 348,000 unique users were added to the CRM. Custom branded login pages and enterprise reporting improved user experience and management.
St George's Healthcare Trust
- Hospital & Health Care
- Large
London, UK
Purple enabled St George's Healthcare Trust to launch a secure guest WiFi network. In the first year, 783,000 WiFi sessions... were recorded and 348,000 unique users were added to the trust's CRM. The cloud-based solution integrated with existing Cisco infrastructure and met strict NHS Digital standards. Custom splash pages delivered NHS-branded content and health messages. Patients and families could now give feedback online, streamlining the process.
Croydon Health Services
- Hospital & Health Care
- Large
Croydon, UK
Purple's digital navigation system helped Croydon Health Services save £731,812 by reducing missed appointments. The hospital used web, mobile, and... kiosk navigation tools to guide patients and visitors. Integrations with Google Maps and Uber made it easier for people to find their way. Staff saved 80,000 hours by handling fewer lost visitors. Total savings reached £1.2 million since the solution launched.
The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust
- Hospital & Health Care
- Large
King's Lynn, UK
Purple's guest WiFi and analytics were deployed at The Queen Elizabeth Hospital using 375 Cisco access points. Before, only a... café had WiFi, limiting access for patients and visitors. Now, over 250,000 visitors connect each year, and 60,000 unique users are added to the CRM annually. The hospital uses the system to send health updates and important messages. 42% of WiFi users are 45 or older, helping the hospital tailor communications.
St George’s Healthcare Trust
- Hospital & Health Care
- Large
London, UK
Purple provided St George’s Healthcare Trust with a cloud-based guest WiFi solution. The hospital needed secure, compliant WiFi for patients,... staff, and visitors, meeting NHS Digital standards. Purple’s platform enabled fast, easy authentication and strict content filtering. In the first year, 783,000 WiFi sessions were logged and 348,000 unique users were added to the trust’s CRM. Custom branded login pages and enterprise reporting improved user experience and management.
St George's Healthcare Trust
- Hospital & Health Care
- Large
London, UK
Purple provided a cloud-based guest WiFi and captive portal for St George's Healthcare Trust. The solution integrated with existing Cisco... infrastructure and met strict NHS Digital standards for security and compliance. In the first year, 783,000 sessions were recorded and 348,000 unique users were added to the CRM. Custom login pages delivered targeted healthcare information and enabled feedback collection. The platform simplified management with enterprise-level reporting and content filtering.
Purple's digital wayfinding solution helped VCU Health guide patients across 8 downtown buildings. The Way Finder app uses blue dot... navigation and integrates with Google Maps, Apple Maps, and Waze. Patients get turn-by-turn directions to appointments, reducing stress and helping them arrive on time. VCU Health manages 850,000 outpatient visits yearly and covers 52 acres. The app also helps visitors find dining and parking easily.
Purple's digital wayfinding solution helped Croydon Health Services save staff time. Staff lost 633 hours per day giving directions, costing... £2.1 million a year. Purple implemented web, mobile, and kiosk wayfinding tools. Since launch, staff saved 80,000 hours and £764,583. Missed appointment costs dropped by £730,812. Total savings reached £1.2 million. Over 58,000 sets of directions were delivered to visitors.
Purple's digital wayfinding solutions helped Croydon Health Services reduce missed appointments. The hospital used web, mobile, and kiosk navigation tools... to guide patients and visitors. This led to 80,000 hours of staff time saved and £731,000 saved in missed appointment costs. Total savings reached £1.2 million since the solution was implemented. The system improved patient experience and reduced stress for visitors.
Sarasota Memorial Hospital
- Hospital & Health Care
Purple's digital wayfinding and blue-dot mobile app helped Sarasota Memorial Hospital guide patients and visitors through its 1. 5 million-square-foot campus....The SMH Wayfinder app uses geomagnetic positioning for precise indoor navigation, offering turn-by-turn directions and real-time re-routing. The hospital also installed interactive kiosks for maps and directions. The solution reduced infrastructure needs compared to WiFi and Bluetooth systems. Visitors now find their way more easily, improving the overall experience.
St George’s Healthcare Trust
- Hospital & Health Care
Purple provided a cloud-based guest WiFi solution for St George’s Healthcare Trust. The hospital needed a secure, compliant WiFi network... for patients, staff, and visitors, meeting NHS Digital standards. Purple’s platform integrated with existing Cisco infrastructure, enabled fast installation, and offered content filtering and analytics. In the first year, 783,000 WiFi sessions and 348,000 unique users were recorded. The solution also delivered custom splash pages and improved patient feedback collection.
The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust
- Hospital & Health Care
Purple's Guest WiFi helped The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust offer free WiFi to patients, visitors, and staff. Before, only a... coffee shop had WiFi. Now, the whole hospital has seamless access. The solution launched in just over 2 weeks. Over 250,000 visitors connect every year. The hospital collects 60,000 CRM records annually. 42% of users are aged 45 and over. Feedback from patients is very positive.
Purple's digital wayfinding solution helped VCU Health improve patient navigation across 8 buildings in downtown Richmond. The Way Finder app... gives turn-by-turn directions and integrates with Google Maps, Apple Maps, and Waze. Patients can find their way from home to appointments and search for facilities. VCU Health hosts 850,000 outpatient visits yearly and employs over 800 physicians. The solution aims to reduce anxiety and help patients arrive on time.
St George’s Healthcare Trust
- Hospital & Health Care
- Large
London, UK
Purple delivered a guest WiFi solution for St George’s Healthcare Trust, one of the largest NHS hospitals in the UK. The hospital needed... a secure, compliant WiFi network for patients, staff, and visitors. Purple’s cloud-based platform integrated with existing Cisco infrastructure and enabled fast, secure access. In the first year, 783,000 sessions and 348,000 unique users were recorded. Custom splash pages and analytics helped the Trust improve communication and capture patient feedback.
The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust
- Hospital & Health Care
- Large
King's Lynn, UK
Purple’s WiFi and analytics solution was installed at The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust. The hospital needed... to improve patient experience by providing WiFi access throughout the site. Purple enabled seamless guest WiFi across 375 Cisco access points in just over two weeks. Over 250,000 visitors connect to the WiFi each year. The hospital collects 60,000 CRM records annually through the captive portal. 42% of WiFi users are aged 45 and over.
Sarasota Memorial Hospital
- Hospital & Health Care
Sarasota Memorial Hospital wanted to help patients and visitors find their way around its large campus. They used Purple's digital... wayfinding, mobile app, and interactive kiosks. The SMH Wayfinder app uses geomagnetic technology for indoor navigation. It gives turn-by-turn directions and shows your location on a map. The app is easy to use and helps people get to their destinations. The hospital also installed kiosks for directions and maps.
Croydon Health Services had a problem with patients missing appointments, which cost the hospital money. The hospital is large and... hard to navigate, so patients often got lost. They used Purple’s digital wayfinding solutions, including a mobile app, web tool, and kiosks, to help visitors find their way. Since August 2021, these tools have shown over 58,000 sets of directions. The hospital saved 80 hours of staff time and £731,000 by reducing missed appointments. The total savings reached £1.2 million.
Croydon Health Services had a problem with staff losing time helping visitors find their way. Staff lost 633 hours each... day, costing £2.1 million a year. They used Purple’s digital wayfinding solution with a mobile app, web platform, and kiosks. Since using the solution, they saved 80,000 hours of staff time. They also saved £730,812 in missed appointment costs. The total savings reached £1.2 million.
VCU Health had many buildings and parking areas in downtown Richmond. Patients and visitors found it hard to get to... the right place quickly. VCU Health used Purple’s digital wayfinding and a blue-dot mobile app. The app covers all 8 buildings and helps people find their way from home to their appointment. It gives turn-by-turn directions and helps visitors find facilities. VCU Health sees about 850,000 outpatient visits each year.
Brussels South Charleroi Airport
- Transportation/Trucking/Railroad
- Medium
Brussels, Belgium
Purple's MicroSurvey feature helped Brussels South Charleroi Airport save over €2. 6 million by replacing traditional survey methods. The airport...used Purple to gather 89,845 survey responses and identify new flight destinations. With 689,615 unique WiFi users and 1,235,051 logins, the airport improved passenger experience and service quality. Real-time insights enabled better marketing and stronger airline partnerships. The project delivered a 10,630% ROI and boosted visitor engagement.
Purple helped c2c boost direct bookings and save £76,809 in OTA fees. 81,601 unique users signed up for guest WiFi... in 9 months. c2c achieved a 151% ROI by promoting its Smartcard loyalty program through WiFi sign-ups. The integration with Salesforce enabled targeted email campaigns. c2c also collected 75,109 survey responses, improving customer feedback and service quality.
Avanti West Coast
- Transportation/Trucking/Railroad
- Large
London, UK
Purple's WiFi and analytics platform helped Avanti West Coast boost customer engagement. Avanti used automated surveys and marketing to gain... 21,476 repeat travelers and 3,744 upsell purchases. The company achieved a 463% return on its WiFi investment. Purple's solution provided key customer insights and improved communication. Avanti saw a 95% survey response rate and over 2.2 million unique WiFi visitors.
AGS Airports
- Transportation/Trucking/Railroad
- Medium
Aberdeen, UK
Purple helped AGS Airports achieve an 842% ROI by introducing tiered WiFi bandwidth options. Over 5.6 million passengers connect to... airport WiFi each year. AGS offered both free and premium WiFi, with 2.5% of users upgrading to paid access. Purple's Verify tool ensured only valid email addresses were collected, improving remarketing. The premium WiFi service generated £284,388 in extra revenue across three UK airports.
Avanti West Coast
- Transportation/Trucking/Railroad
- Large
London, UK
Purple WiFi helped Avanti West Coast boost customer engagement and sales. Avanti used Purple's guest WiFi, captive portal, and customer... surveys on 78 trains and 23 stations. They gained 21,476 repeat travelers and 3,744 upsell purchases in one year. The solution delivered a 463% return on investment. Survey response rates jumped to 95%, with 791,838 surveys completed in six months.
AGS Airports
- Transportation/Trucking/Railroad
- Medium
Aberdeen, UK
Purple helped AGS Airports achieve an 842% ROI by offering tiered WiFi bandwidth to passengers. Over 5.6 million users connect... to airport WiFi each year. AGS introduced a paid premium WiFi option, leading to £284,388 in extra revenue. The Verify tool ensured only valid emails were collected for remarketing. 2.5% of WiFi users upgraded to the premium service.
Purple helped c2c, a UK rail operator, boost direct bookings and save £76,809 in OTA commissions in 9 months. 81,601 unique users... connected to guest WiFi, with a 41% marketing opt-in rate. c2c used Purple’s WiFi, captive portal, and micro-surveys to collect 75,109 passenger responses. The project delivered a 151% ROI and improved customer experience across 26 stations and 28 trains.
Purple's guest WiFi helped c2c boost direct bookings and save money. c2c used branded WiFi and a captive portal to... collect passenger data and promote their smartcard loyalty scheme. Over 9 months, 81,601 users logged in, saving £76,809 in online travel agent fees. The solution delivered a 151% return on investment. c2c also collected 75,109 survey responses, improving customer feedback and experience.
Avanti West Coast
- Transportation/trucking/railroad
Purple’s guest WiFi and analytics helped Avanti West Coast boost repeat travelers and upsell purchases. Avanti faced challenges with indirect... bookings and limited customer data. They used Purple’s WiFi, captive portal, and micro-surveys across trains and stations. This led to 21,476 repeat travelers, 3,744 upsell purchases, and a 463% return on investment. Survey response rates jumped to 95% with 791,838 surveys completed in under six months.
Purple helped c2c, a UK rail operator, deploy branded guest WiFi across 26 stations and 28 trains. In 9 months,... 81,601 unique users logged in, generating a 41% marketing opt-in rate. c2c saved £76,809 in online travel agent fees by driving direct bookings through smartcard promotions. The solution delivered a 151% ROI and collected 75,109 survey responses, improving passenger feedback and service quality.
Avanti West Coast
- Transportation/Trucking/Railroad
- Large
London, UK
Purple’s WiFi and analytics platform helped Avanti West Coast boost repeat travellers by 21,476 in one year. The company saw... 3,744 upsell purchases through targeted on-seat orders and premium upgrades. Avanti achieved a 463% return on investment after deploying guest WiFi, captive portal, and customer surveys. Survey response rates jumped to 95%, with 791,838 surveys completed in under six months. The solution gave Avanti key customer insights and improved direct booking opportunities.
AGS Airports
- Transportation/Trucking/Railroad
- Medium
Aberdeen, UK
Purple’s tiered bandwidth helped AGS Airports achieve an 842% ROI. The airport group wanted to boost revenue by offering premium... WiFi alongside free access. They also needed to collect real passenger contact details for remarketing. Purple’s solution included guest WiFi, a captive portal, and Verify for email validation. AGS Airports generated £284,388 in new revenue, with 2.5% of users upgrading to premium WiFi.
Brussels South Charleroi Airport
- Transportation/Trucking/Railroad
- Large
Brussels, Belgium
Purple’s MicroSurvey helped Brussels South Charleroi Airport save over €2. 6 million by automating passenger feedback. The airport used guest...WiFi and surveys to gather 89,845 responses and identify new flight destinations. This led to better marketing campaigns and stronger commercial partnerships. The solution improved customer experience and increased airport footfall. The airport saw an ROI of 10,630% after two years.
Restaurants Case Studies and Customer Success Stories with purple Wifi Analytics
PizzaExpress UAE
- Restaurants
- Medium
Abu Dhabi, UAE
Purple helped PizzaExpress UAE upgrade its guest WiFi across 14 restaurants. The new solution included WiFi analytics, a captive portal,... and social login. Facebook page likes rose by 52% in under a month. Page views jumped 181% in four weeks. Over 10,000 new active customers were added to the database. Targeted email offers drove up to 4,000 Dirham in daily sales.
Purple helped Pizza Express install guest WiFi in over 470 restaurants across the UK and Northern Ireland. More than 9.2... million customer visits were recorded in the first 24 months. 3.7 million unique users joined the CRM through WiFi in two years. The solution enabled Pizza Express to collect demographic and behavioral data. This data powered targeted marketing and boosted app downloads. Personalized experiences increased customer engagement and loyalty.
Purple's WiFi analytics solution helped McDonald's Belgium cut IT site visits by 90%. Over 2.5 million unique users registered for... guest WiFi in two years. The system enabled 4 million WiFi logins annually across 80 restaurants. McDonald's collected key customer data and promoted app downloads through personalized welcome pages. The new network improved guest experience and supported digital transformation.
Purple's WiFi analytics helped McDonald's Belgium offer fast, free, and secure guest WiFi in over 80 restaurants. The solution enabled... the capture of 2.5 million unique users in two years and supported 8 million visits. IT site visits for WiFi issues dropped by 90%. Custom splash pages promoted app downloads and campaigns. The network became a tool for revenue generation and improved the dining experience.
Purple's WiFi analytics platform helped McDonald's Bélgica offer fast, secure guest WiFi in over 80 restaurants. The solution enabled the... brand to capture key customer data and promote app downloads through personalized splash pages. McDonald's saw a 90% reduction in on-site IT engineer visits. Over 2.5 million unique users registered in the CRM within two years. The system supported more than 8 million restaurant visits since launch.
Purple's WiFi analytics solution helped McDonald's Bélgica cut IT site visits by 90%. Over 2.5 million unique users registered on... the guest WiFi in two years. The system captured key customer data and promoted app downloads. More than 8 million restaurant visits were recorded since launch. Fast, secure WiFi improved the dining experience and enabled targeted marketing.
Purple helped PizzaExpress UAE upgrade its guest WiFi across 14 restaurants. The new solution improved WiFi speed and reliability, and... enabled real-time customer analytics. PizzaExpress UAE saw a 52% increase in Facebook likes in less than a month. Page impressions rose by 181% in four weeks. The restaurant collected 10,000 new active customer contacts and boosted sales with targeted email offers.
Purple helped PizzaExpress install guest WiFi in over 470 restaurants. In two years, PizzaExpress saw 9.2 million customer visits and... added 3.7 million unique users to their CRM. The solution used Meraki access points and Purple's analytics to collect customer data. PizzaExpress improved marketing campaigns and boosted app downloads with targeted offers. The new WiFi network increased customer loyalty and personalized dining experiences.
Purple's WiFi analytics platform helped McDonald's Belgium cut on-site IT visits by 90%. Over 2.5 million unique users logged into... guest WiFi at 80+ restaurants in two years. The solution enabled fast, secure WiFi and captured key customer data. McDonald's used custom welcome pages to promote app downloads and campaigns. More than 8 million visits were recorded since launch, driving digital engagement.
Purple’s WiFi analytics helped McDonald’s Belgium cut on-site IT visits by 90%. Over 2.5 million unique users logged into the... guest WiFi in two years. The solution enabled fast, secure WiFi in 80+ restaurants. McDonald’s captured key customer data and promoted app downloads. The network became a tool for digital engagement and revenue growth.
PizzaExpress UAE used Purple and CDW to upgrade guest WiFi across 14 restaurants. The new solution fixed patchy coverage and... let customers log in with social media. In the first month, Facebook page likes rose by 52% and page impressions by 181%. Over 10,000 new active customers joined the database in weeks. Email offers drove more than 300 extra covers and boosted daily sales by up to 4000 Dirham.
Purple helped PizzaExpress roll out guest WiFi across 470+ UK restaurants. Over 9.2 million customer visits were recorded in two... years. 3.7 million unique users joined the CRM through WiFi sign-ups. The solution enabled PizzaExpress to collect demographic and behavioral data. This data powered targeted marketing and boosted app downloads. Customer loyalty and engagement increased through personalized experiences.
Hospitality Case Studies and Customer Success Stories with purple Wifi Analytics
Resorts World Birmingham
- Hospitality
- Large
Birmingham, UK
Purple helped Resorts World Birmingham automate guest WiFi data capture across 43 venues. The platform enabled 1.7 million logins and... a 64% marketing opt-in rate. Resorts World unified guest experiences and automated CRM data sync. The marketing team saved days of manual work. Guest complaints about connectivity dropped to nearly zero.
Purple's guest WiFi and captive portal launched at Paignton Zoo in late 2016. The zoo collected over 26,000 active customer... data records. 50% of users under 24 were protected by content filtering. The solution let the zoo gather emails, demographics, and visit frequency. This data helped the marketing team send targeted offers and automate rewards. Visitors enjoyed fast, free WiFi and shared their experiences online.
Purple's guest WiFi and captive portal were deployed at Paignton Zoo in late 2016. The solution collected over 26,000 active... customer data lines and protected 50% of users under 24 with content filtering. Visitors enjoyed fast, free WiFi, sharing photos and connecting on social media. The zoo's marketing team gained demographic insights and automated email campaigns with coupons and rewards. All customer data was exported to their CRM for targeted communications.
Purple’s WiFi analytics solution helped McDonald’s Belgium offer fast, secure guest WiFi in over 80 restaurants. The challenge was to... improve the dining experience, capture customer data, and boost app downloads. The solution included custom splash pages and automated marketing tools. Results included a 90% drop in IT engineer site visits, 4 million WiFi logins per year, and 2.5 million unique users added to the CRM in two years. McDonald’s saw over 8 million visits since installation and a sharp rise in app downloads.
Purple's Guest WiFi helped Pizza Express UAE fix patchy WiFi and collect customer data. The new system let customers log... in with Facebook, boosting Facebook page likes by 52% in less than a month. Page impressions jumped 181% in four weeks, with a 294% growth expected in three months. The platform added 10,000 new active customers to their database in weeks. Email offers drove over 300 extra covers and single-day sales increases of up to 4000 Dirham.
Purple's Guest WiFi helped PizzaExpress improve the customer experience in over 470 restaurants. The solution included secure guest WiFi, a... captive portal, and WiFi analytics. PizzaExpress used the platform to collect demographic and behavioral data, boosting their CRM with 3.7 million unique users in two years. The network saw 9.2 million customer visits and 9 million WiFi sessions, with 42% being new visitors. Marketing campaigns using Purple led to more app downloads and higher customer engagement.
Purple's guest WiFi and captive portal went live at Paignton Zoo in 2016. The zoo collected over 26,000 lines of... active customer data. 45,000 schoolchildren visit the zoo each year. 50% of WiFi users under 24 are protected by content filtering. The marketing team uses the data to send targeted offers and automate emails. Visitors enjoy fast, free WiFi and can easily share their experiences online.
Retail Case Studies and Customer Success Stories with purple Wifi Analytics
Harrods
- Retail
- Large
London, UK
Purple helped Harrods turn 581,000 annual WiFi logins into a 57x return on investment. Harrods used Purple's guest WiFi and... analytics to collect customer data and promote its loyalty program. 38% of WiFi users opted in for marketing, and 4,453 joined Harrods Rewards. The solution drove more loyalty signups and higher spending from members. Harrods built a database of over 3.6 million contacts for ongoing marketing.
Purple helped Harrods turn 581,317 annual guest WiFi logins into a 57X ROI. Harrods used Purple to collect compliant customer... data and drive loyalty program sign-ups. 38% of WiFi users opted in for marketing, and 4,453 joined Harrods Rewards. The solution enabled targeted remarketing and increased member spending by 6%. Harrods built a database of over 3.6 million contacts for ongoing campaigns.
Purple's Guest WiFi helped Harrods boost loyalty program sign-ups and increase customer engagement. Harrods used a custom splash page to... promote their Harrods Rewards program and capture compliant customer data. Over 581,000 unique users logged in to the WiFi in one year, with 38% opting in for marketing. The campaign delivered a 54X return on investment and drove a 3X ROI from new loyalty members. The solution made WiFi access easy and supported targeted marketing efforts.
Purple Guest WiFi helped Walmart Canada deliver fast, free, and secure WiFi across 400+ stores. Walmart Canada wanted a brand-consistent,... high-speed guest WiFi that protected customer privacy and made logins easy. Purple installed its solution on over 18,900 Cisco access points. Shoppers could connect instantly with OneClick and get login screens in their own language. In the first year, 120 million visits and 7.2 million unique users were logged on the WiFi. Walmart Canada praised Purple for strong support and quick responses.
Purple helped Harrods turn 581,317 annual WiFi logins into a 57X return on investment. Harrods used Purple's guest WiFi and... analytics to collect compliant customer data and drive loyalty program sign-ups. 38% of WiFi users opted in to marketing, and 4,453 joined Harrods Rewards. The solution enabled targeted re-marketing and increased customer spending. Harrods built a database of over 3.6 million contacts for ongoing engagement.
Walmart Canada wanted to give customers fast, free, and secure guest WiFi in over 400 stores. They needed a solution... that kept customer privacy and made logging in easy after the first visit. Purple installed their solution on 18,900 Cisco access points. Customers could connect with one click and see the login in their own language. In the first year, over 7.2 million unique users logged in, with 120 million visits to the WiFi network.
Sports Case Studies and Customer Success Stories with purple Wifi Analytics
Miami HEAT
- Sports
Purple's Guest WiFi was installed at the Kaseya Center to improve fan experience and collect customer data. The Miami HEAT... needed more bandwidth and better ways to engage fans and gather insights. Purple's solution included branded splash pages, WiFi analytics, and easy login options. In the first year, over 290,000 people used the WiFi, with 25% of attendees connecting during events. The HEAT used the data to send offers and boost revenue. 90% of visitors were identified as single-event attendees.
The Miami HEAT wanted to improve the fan experience at the Kaseya Center. They needed a secure WiFi network to... give fans better connectivity and to collect data about their visitors. Purple installed guest WiFi across 350 access points in the arena. Fans could log in easily and the team could gather valuable data. In the first year, over 290,000 people used the WiFi and 25% of attendees connected during events. The HEAT used the data to offer discounts and improve fan engagement.
Newcastle City Council
- Government Administration
- Large
Newcastle, UK
Purple delivered a city-wide public WiFi network for Newcastle City Council. The solution provided free, secure connectivity for residents, visitors,... students, and 1,000 local businesses. Since launch, there have been over 2.3 million logins and an 88% authentication rate. Purple supplied £120,000 in free WiFi hardware to local SMEs. Real-time analytics and seamless roaming improved digital inclusion and urban management.
Automotive Case Studies and Customer Success Stories with purple Wifi Analytics
Paignton Zoo
- Attractions
Purple Guest WiFi helped Paignton Zoo improve visitor experience by offering fast, free public WiFi. The zoo wanted to collect... data and interact better with guests. Purple's solution collected over 26,000 lines of active customer data. 45,000 school children visit the zoo each year. 50% of users under 24 are protected by content filtering. The marketing team uses the data to send targeted offers and communications. Automated emails with coupons and rewards are sent to frequent visitors.
Purple's guest WiFi solution helped AGS Airports offer both free and premium WiFi to passengers. AGS Airports used Purple's tiered... bandwidth and Verify product to ensure real email collection and database integrity. The airport group generated £284,388 in extra revenue from premium WiFi, with a 2.5% conversion rate to paid service. This led to an 842% return on their initial investment. Over 5.6 million passengers use their WiFi each year.
Purple helped Brussels South Charleroi Airport improve guest WiFi and collect customer feedback using MicroSurvey. The airport used surveys to... learn about passenger preferences and new destination interests. They saved over €2.6 million by using automated surveys instead of traditional methods. The solution led to 689,615 unique users, 1,235,051 WiFi logins, and 89,845 survey responses. The airport achieved an ROI of 10,630% and improved customer experience and commercial partnerships.
SentinelOne Bets on Purple AI to Automate the Security Operations Center
Mountain View, USA
SentinelOne has integrated Purple AI into its Singularity Platform, enabling autonomous threat detection and response. This integration allows security operations... to function without human intervention, enhancing efficiency. The move is part of SentinelOne's strategy to scale AI security solutions, providing security teams with advanced autonomous investigation capabilities.
Resorts World Birmingham and Purple Revolutionize Guest Engagement, Capturing 630, 000 Unique Users via Advanced Wi-Fi Solutions
Purple has transformed Resorts World Birmingham's guest engagement by implementing its advanced Wi-Fi solutions, capturing over 630,000 unique user profiles. The integration of... Purple's LogicFlow automation software and CRM has enhanced marketing efficiency, achieving a 64% opt-in rate and eliminating connectivity complaints. This case study highlights the digital transformation and improved communication channels at the leisure destination.