VCU Health had many buildings and parking areas in downtown Richmond. Patients and visitors found it hard to get to the right place quickly. VCU Health used Purple’s digital wayfinding and a blue-dot... mobile app. The app covers all 8 buildings and helps people find their way from home to their appointment. It gives turn-by-turn directions and helps visitors find facilities. VCU Health sees about 850,000 outpatient visits each year.
Croydon Health Services had a problem with staff losing time helping visitors find their way. Staff lost 633 hours each day, costing £2.1 million a year. They used Purple’s digital wayfinding solutio...n with a mobile app, web platform, and kiosks. Since using the solution, they saved 80,000 hours of staff time. They also saved £730,812 in missed appointment costs. The total savings reached £1.2 million.
Croydon Health Services had a problem with patients missing appointments, which cost the hospital money. The hospital is large and hard to navigate, so patients often got lost. They used Purple’s dig...ital wayfinding solutions, including a mobile app, web tool, and kiosks, to help visitors find their way. Since August 2021, these tools have shown over 58,000 sets of directions. The hospital saved 80 hours of staff time and £731,000 by reducing missed appointments. The total savings reached £1.2 million.
St George’s Healthcare Trust
- Hospital & Health Care
St George’s Healthcare Trust needed to provide compliant WiFi for patients, staff, and visitors. They chose a cloud-based solution from Purple that worked with their existing Cisco infrastructure. Th...e new system was quick to install and included content filtering and reporting tools. In the first year, 783,000 sessions connected to the WiFi and 348,000 unique users were added to the Trust's CRM. The Trust can now deliver targeted health messages and collect feedback more easily. They also use the platform to promote charity initiatives.
The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust
- Hospital & Health Care
The Queen Elizabeth Hospital wanted to improve patient experience by offering WiFi throughout the hospital. Before, only a coffee shop had WiFi, and patients could not connect in wards or waiting roo...ms. They chose Purple's Guest WiFi solution, which was installed in just over two weeks using their existing IT setup. The new WiFi lets patients and visitors connect easily and receive important updates. Over 250,000 visitors use the WiFi each year, and the hospital collects 60,000 CRM records annually. 42% of users are aged 45 and over.
Sarasota Memorial Hospital
- Hospital & Health Care
Sarasota Memorial Hospital wanted to help patients and visitors find their way around its large campus. They used Purple's digital wayfinding, mobile app, and interactive kiosks. The SMH Wayfinder ap...p uses geomagnetic technology for indoor navigation. It gives turn-by-turn directions and shows your location on a map. The app is easy to use and helps people get to their destinations. The hospital also installed kiosks for directions and maps.
Purple's digital wayfinding solutions helped Croydon Health Services reduce missed appointments. The hospital used web, mobile, and kiosk navigation tools to guide patients and visitors. This led to ...80,000 hours of staff time saved and £731,000 saved in missed appointment costs. Total savings reached £1.2 million since the solution was implemented. The system improved patient experience and reduced stress for visitors.
Sarasota Memorial Hospital
- Hospital & Health Care
Purple's digital wayfinding and blue-dot mobile app helped Sarasota Memorial Hospital guide patients and visitors through its 1.5 million-square-foot campus. The SMH Wayfinder app uses geomagnetic po...sitioning for precise indoor navigation, offering turn-by-turn directions and real-time re-routing. The hospital also installed interactive kiosks for maps and directions. The solution reduced infrastructure needs compared to WiFi and Bluetooth systems. Visitors now find their way more easily, improving the overall experience.
St George’s Healthcare Trust
- Hospital & Health Care
Purple provided a cloud-based guest WiFi solution for St George’s Healthcare Trust. The hospital needed a secure, compliant WiFi network for patients, staff, and visitors, meeting NHS Digital standar...ds. Purple’s platform integrated with existing Cisco infrastructure, enabled fast installation, and offered content filtering and analytics. In the first year, 783,000 WiFi sessions and 348,000 unique users were recorded. The solution also delivered custom splash pages and improved patient feedback collection.
The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust
- Hospital & Health Care
Purple's Guest WiFi helped The Queen Elizabeth Hospital King’s Lynn NHS Foundation Trust offer free WiFi to patients, visitors, and staff. Before, only a coffee shop had WiFi. Now, the whole hospital... has seamless access. The solution launched in just over 2 weeks. Over 250,000 visitors connect every year. The hospital collects 60,000 CRM records annually. 42% of users are aged 45 and over. Feedback from patients is very positive.
Purple's digital wayfinding solution helped VCU Health improve patient navigation across 8 buildings in downtown Richmond. The Way Finder app gives turn-by-turn directions and integrates with Google ...Maps, Apple Maps, and Waze. Patients can find their way from home to appointments and search for facilities. VCU Health hosts 850,000 outpatient visits yearly and employs over 800 physicians. The solution aims to reduce anxiety and help patients arrive on time.
Purple's digital wayfinding solution helped Croydon Health Services save staff time. Staff lost 633 hours per day giving directions, costing £2.1 million a year. Purple implemented web, mobile, and k...iosk wayfinding tools. Since launch, staff saved 80,000 hours and £764,583. Missed appointment costs dropped by £730,812. Total savings reached £1.2 million. Over 58,000 sets of directions were delivered to visitors.
Hospitality Case Studies and Customer Success Stories with purple Wifi Analytics
McDonald’s Belgium
- Hospitality
McDonald’s Belgium wanted to improve the dining experience and collect customer data. They also wanted to promote their app and fix poor WiFi connections. They used Purple’s WiFi analytics solution i...n over 80 restaurants. Customers could log in easily and see custom splash pages. McDonald’s collected key data and promoted their app. They saw a 90% drop in IT engineer site visits, 4 million WiFi logins per year, and 2.5 million unique users in two years.
PizzaExpress wanted to improve the customer experience and support their digital transformation. They needed to drive customers to use their app and collect more customer data. Purple installed their... solution across 1024 Meraki access points in 470+ restaurants. Diners got secure WiFi and PizzaExpress collected demographic and behavioral data. In two years, they saw 9.2 million customer visits and 3.7 million unique users added to their CRM. They also saw a spike in app downloads and increased customer engagement.
Pizza Express UAE wanted to improve their guest WiFi and collect better customer data. Their old WiFi had patchy coverage and did not help with marketing. They worked with Purple and CDW to install a... new WiFi system in all UAE restaurants. The new system let them collect customer data and run email campaigns. In a few weeks, they gained 10,000 new active customers and saw a 52% increase in Facebook likes in less than a month. Page impressions went up 181% in four weeks, and one email campaign increased a day's sales by up to 4000 Dirham.
Purple’s WiFi analytics solution helped McDonald’s Belgium offer fast, secure guest WiFi in over 80 restaurants. The challenge was to improve the dining experience, capture customer data, and boost a...pp downloads. The solution included custom splash pages and automated marketing tools. Results included a 90% drop in IT engineer site visits, 4 million WiFi logins per year, and 2.5 million unique users added to the CRM in two years. McDonald’s saw over 8 million visits since installation and a sharp rise in app downloads.
Purple's Guest WiFi helped Pizza Express UAE fix patchy WiFi and collect customer data. The new system let customers log in with Facebook, boosting Facebook page likes by 52% in less than a month. Pa...ge impressions jumped 181% in four weeks, with a 294% growth expected in three months. The platform added 10,000 new active customers to their database in weeks. Email offers drove over 300 extra covers and single-day sales increases of up to 4000 Dirham.
Purple's Guest WiFi helped PizzaExpress improve the customer experience in over 470 restaurants. The solution included secure guest WiFi, a captive portal, and WiFi analytics. PizzaExpress used the p...latform to collect demographic and behavioral data, boosting their CRM with 3.7 million unique users in two years. The network saw 9.2 million customer visits and 9 million WiFi sessions, with 42% being new visitors. Marketing campaigns using Purple led to more app downloads and higher customer engagement.
Avanti West Coast
- Transportation/trucking/railroad
Avanti West Coast wanted to increase repeat travelers and upsell purchases. They faced challenges because most bookings came through third parties, so they had little customer data. They used Purple’...s WiFi solutions on their trains and stations. This let them collect customer information and send targeted offers. In one year, they saw 21,476 repeat travelers and 3,744 upsell purchases. They achieved a 463% return on their investment.
c2c manages 26 stations and 28 trains in the UK. They wanted to boost smartcard sign-ups, cut third-party booking fees, and collect passenger feedback. They used Purple's branded guest WiFi, CRM inte...gration, and microsurveys. Over 9 months, 81,601 users logged in, 41% opted in for marketing, and 75,109 survey responses were collected. c2c saved £76,809 in online travel agent fees and saw a 151% return on investment. They also received positive feedback from their CRM executive.
Avanti West Coast
- Transportation/trucking/railroad
Purple’s guest WiFi and analytics helped Avanti West Coast boost repeat travelers and upsell purchases. Avanti faced challenges with indirect bookings and limited customer data. They used Purple’s Wi...Fi, captive portal, and micro-surveys across trains and stations. This led to 21,476 repeat travelers, 3,744 upsell purchases, and a 463% return on investment. Survey response rates jumped to 95% with 791,838 surveys completed in under six months.
Purple's guest WiFi helped c2c boost direct bookings and save money. c2c used branded WiFi and a captive portal to collect passenger data and promote their smartcard loyalty scheme. Over 9 months, 81...,601 users logged in, saving £76,809 in online travel agent fees. The solution delivered a 151% return on investment. c2c also collected 75,109 survey responses, improving customer feedback and experience.
Retail Case Studies and Customer Success Stories with purple Wifi Analytics
Harrods
- Retail
Harrods wanted more customers to join their loyalty program. They used Purple's guest WiFi to collect customer data and promote the program. Over 581,000 people logged into the WiFi in one year. 38% ...of users agreed to get marketing messages. The value of purchases from these users gave a 54X return on investment. Over 4,400 people signed up for the loyalty program through the WiFi.
Walmart Canada wanted to give customers fast, free, and secure guest WiFi in over 400 stores. They needed a solution that kept customer privacy and made logging in easy after the first visit. Purple ...installed their solution on 18,900 Cisco access points. Customers could connect with one click and see the login in their own language. In the first year, over 7.2 million unique users logged in, with 120 million visits to the WiFi network.
Purple's Guest WiFi helped Harrods boost loyalty program sign-ups and increase customer engagement. Harrods used a custom splash page to promote their Harrods Rewards program and capture compliant cu...stomer data. Over 581,000 unique users logged in to the WiFi in one year, with 38% opting in for marketing. The campaign delivered a 54X return on investment and drove a 3X ROI from new loyalty members. The solution made WiFi access easy and supported targeted marketing efforts.
Purple Guest WiFi helped Walmart Canada deliver fast, free, and secure WiFi across 400+ stores. Walmart Canada wanted a brand-consistent, high-speed guest WiFi that protected customer privacy and mad...e logins easy. Purple installed its solution on over 18,900 Cisco access points. Shoppers could connect instantly with OneClick and get login screens in their own language. In the first year, 120 million visits and 7.2 million unique users were logged on the WiFi. Walmart Canada praised Purple for strong support and quick responses.
Automotive Case Studies and Customer Success Stories with purple Wifi Analytics
Paignton Zoo
- Attractions
Paignton Zoo wanted to improve the visitor experience by offering fast, free public WiFi. They also wanted to collect data and insights about their guests. Purple provided a guest WiFi solution with ...analytics and content filtering. The platform collected over 26,000 lines of active customer data. Now, the zoo can interact with guests, send targeted offers, and protect young users online. Visitors are happier and spend more time at the zoo.
Purple Guest WiFi helped Paignton Zoo improve visitor experience by offering fast, free public WiFi. The zoo wanted to collect data and interact better with guests. Purple's solution collected over 2...6,000 lines of active customer data. 45,000 school children visit the zoo each year. 50% of users under 24 are protected by content filtering. The marketing team uses the data to send targeted offers and communications. Automated emails with coupons and rewards are sent to frequent visitors.
Sports Case Studies and Customer Success Stories with purple Wifi Analytics
Miami HEAT
- Sports
The Miami HEAT wanted to improve the fan experience at the Kaseya Center. They needed a secure WiFi network to give fans better connectivity and to collect data about their visitors. Purple installed... guest WiFi across 350 access points in the arena. Fans could log in easily and the team could gather valuable data. In the first year, over 290,000 people used the WiFi and 25% of attendees connected during events. The HEAT used the data to offer discounts and improve fan engagement.
Purple's Guest WiFi was installed at the Kaseya Center to improve fan experience and collect customer data. The Miami HEAT needed more bandwidth and better ways to engage fans and gather insights. Pu...rple's solution included branded splash pages, WiFi analytics, and easy login options. In the first year, over 290,000 people used the WiFi, with 25% of attendees connecting during events. The HEAT used the data to send offers and boost revenue. 90% of visitors were identified as single-event attendees.
AGS Airports wanted to make more money from their airport WiFi. They also needed to collect real passenger contact details. They used Purple’s tiered bandwidth and Verify products. Passengers could c...hoose free or paid WiFi. Verify made sure emails were real. AGS Airports made £284,388 in extra revenue. They saw an 842% return on their investment. 2.5% of WiFi users paid for premium access.
Brussels South Charleroi Airport wanted to improve customer experience and understand traveler needs. They used Purple’s MicroSurvey and LogicFlow tools to gather real-time feedback and automate surv...eys in multiple languages. The airport saved over €2.6 million by using these tools instead of traditional survey methods. They received almost 90,000 survey responses and had over 689,000 unique WiFi users. The project helped them open new routes and build better commercial relationships.
Purple's guest WiFi solution helped AGS Airports offer both free and premium WiFi to passengers. AGS Airports used Purple's tiered bandwidth and Verify product to ensure real email collection and dat...abase integrity. The airport group generated £284,388 in extra revenue from premium WiFi, with a 2.5% conversion rate to paid service. This led to an 842% return on their initial investment. Over 5.6 million passengers use their WiFi each year.
Purple helped Brussels South Charleroi Airport improve guest WiFi and collect customer feedback using MicroSurvey. The airport used surveys to learn about passenger preferences and new destination in...terests. They saved over €2.6 million by using automated surveys instead of traditional methods. The solution led to 689,615 unique users, 1,235,051 WiFi logins, and 89,845 survey responses. The airport achieved an ROI of 10,630% and improved customer experience and commercial partnerships.
