The Leading Recommendation Platform for the Open Web
Hospitality Case Studies and Success Stories with Outbrain
CASE STUDY Barceló Hotel Group
Outbrain helped Barceló Hotel Group reach more new users than other open web platforms. Barceló wanted to grow in Europe and the Americas but found social channels limited. With Outbrain, they ran a ...prospecting campaign across premium publishers. The campaign brought in twice as many new users and cut the average cost per new user by 41%. Barceló saw better reach and more qualified traffic, making Outbrain key to their digital marketing.
Financial Services Case Studies and Success Stories with Outbrain
CASE STUDY Prestiter
Outbrain helped Prestiter, a salary-backed loans provider in Italy, improve its online lead generation. Prestiter used Outbrain’s bid automation tools to target high-intent prospects and optimize cam...paign performance. The solution led to a 15% lower CPA compared to other platforms. Prestiter generated over 4,000 leads in six months, with 80% of leads qualified. The Outbrain team provided strong support and real-time reporting for campaign optimization.
CASE STUDY Inteligência Financeira (Itaú Unibanco)
Outbrain helped Inteligência Financeira, a portal by Itaú Unibanco, boost qualified traffic. The brand used Outbrain’s automated bidding and generative AI tools to optimize campaigns and create creat...ive variations. This approach led to 18% more clicks, 15% lower CPC, and 22% more time spent compared to social and search. The unified ad and landing page experience increased conversions. Outbrain became a key media partner for their marketing mix.
Outbrain’s bid automation helped Raisin boost lower-funnel conversion rates by 150%. Raisin used Outbrain’s AI-powered ad platform to target relevant audiences and drive engagement for its savings an...d investment products. The campaign delivered 45 million impressions and increased post-click engagement by 43%. Raisin combined predictive AI, creative ad formats, and streamlined bidding to achieve these results.
Outbrain helped Prestiter, a salary-backed loans provider in Italy, improve their online lead generation. Prestiter used Outbrain’s bid automation tools to target high-intent prospects and optimize c...ampaign performance. In six months, Prestiter generated over 4,000 leads and saw a 15% lower CPA compared to search and social platforms. More than 80% of the leads were qualified. Outbrain’s real-time reporting and support helped Prestiter reach their goals efficiently.
Outbrain's Onyx solution helped the National Lottery run its first cross-funnel campaign on the open internet. The goal was to boost awareness and player engagement for a €130 million Euromillions su...perdraw. The campaign used high-attention video ads and precision targeting to move audiences from awareness to consideration. Results included a 4% increase in viewability over the goal, an 85% reduction in cost per completed view, and a 30% lower cost per visit with retargeting. The campaign improved both brand awareness and efficiency.
Outbrain helped InnoGames reach more profitable gamers for its Forge of Empires game. InnoGames used Outbrain’s targeting tools like OS targeting, lookalike audiences, and audience exclusion. This ap...proach led to a 15% higher lifetime value per gamer on iOS campaigns compared to other channels. InnoGames gained over 200,000 new gamers across app and desktop. The company scaled its investment by 10 times in 6 months.
Information Services Case Studies and Success Stories with Outbrain
CASE STUDY India.com
India.com, India's third-largest online publisher, grew to 50 million unique monthly visitors and enhanced audience trust through strategic content distribution with Outbrain.
Automotive Case Studies and Success Stories with Outbrain
CASE STUDY Audi
Onyx Brand Studio helped Audi boost user opt-in engagement with a custom interactive ad format. The campaign let users swipe to watch a 15-second video or tap to visit Audi’s site. This approach led ...to a 4.14% engagement rate, 79% higher engagement than similar formats, and an average dwell time 18% above Moat benchmarks. The swipe feature drove 3.8 times better engagement than clicks. Audi’s team praised the campaign’s flexibility and non-intrusive design.
Onyx Brand Studio helped Lubinski Group launch the DS-4 in Israel. The team created a custom digital experience with interactive cards and a video to showcase the car. The campaign achieved a 7.73% e...ngagement rate. Sales conversions were 10% higher than Facebook. Cost per acquisition was 19.4% lower than other open web platforms. Cost per lead was 11% lower than other open web platforms. The campaign drove the best conversions-to-orders compared to all other channels.
Outbrain helped Peugeot launch the new Peugeot 3008 with a cross-funnel marketing strategy. Peugeot used Outbrain’s High-Impact Display and Pre-Roll Video for branding, and native ads for performance.... Brand Studio created engaging visuals and video stories to highlight the car’s features. The campaign achieved 119% more attention than the industry benchmark and 5 times more engagement. Brand consideration rose by 6.2%, and mobile campaign efficiency improved by 27%. Outbrain’s AI-powered targeting and creative tools drove strong results for Peugeot.
Onyx and Brand Studio helped Nissan launch the new Juke model. Nissan wanted to reach young urban drivers who like bold design. The campaign used interactive ads like the 'Features Swiper' and '360 F...eatures' to show off the car. Onyx’s high-impact display formats boosted user engagement. The campaign got a 61.28% engagement rate, 70% viewability, and an 8.8x higher CTR than the goal. Nissan saw more attention and deeper user interaction with the Juke’s features.
Consumer Electronics Case Studies and Success Stories with Outbrain
CASE STUDY Liebherr Home Appliances
Onyx helped Liebherr Home Appliances launch the OpenDrawer refrigerator in the US. The campaign used custom video players with interactive features to engage a premium audience. Brand Studio created ...four designs for Onyx’s Contextual Pre-Roll video, each driving over 30% engagement rates. The campaign achieved 20% higher attention than video benchmarks, 79% viewability, and a 38% engagement rate. The best-performing design combined high click-through, video completion, and engagement.
TORRAS used Outbrain’s bid automation to reach high-value users in Germany and Japan. The campaign focused on capturing users interested in tech accessories. Outbrain’s Carousel format made each prod...uct stand out and improved conversion rates. TORRAS achieved a 230% ROI and reduced CPA by 90% compared to social channels. The results helped TORRAS grow its e-commerce business and secure valuable customers.
EcoFlow used Outbrain’s bid automation to improve engagement in the German market. The company wanted to reach new, high-quality leads outside of traditional display ads. Outbrain’s AI and machine le...arning helped EcoFlow target tech-savvy, high-income users interested in energy solutions. As a result, EcoFlow saw a 35% increase in time spent, a 15% higher click-through rate, and a 40% lower cost per click compared to social channels. Outbrain became a key partner in EcoFlow’s media mix.
Onyx and Brand Studio helped Breuninger boost its Autumn/Winter campaign. Breuninger used Outbrain’s Onyx platform for high-attention, rich media ads. The campaign achieved 70% higher attention than ...standard display, 2x click-through rate, and a 17% engagement rate. Exposure time rose by 34% over the category benchmark. The video ad had a 73% start rate, showing strong user interest.
Rebel, Australia's top sports retailer, partnered with Outbrain to enhance website traffic, achieving optimal cost-per-click through Click-to-Watch video campaigns targeting health and fitness enthus...iasts.
Outbrain Lookalikes helped Brooklinen reach new customers and boost sales. Brooklinen used Custom Audiences and Story Sequencing to re-message users who did not buy. They targeted the right audience ...with Lookalike models based on existing customers. Brooklinen saw a 50% lower CPA, 3X lower CPCs, and 2.2X higher CVR for desktop Lookalikes. They also had 15% more users convert the same day than on social platforms.
Outbrain’s AI-powered bid strategies helped Leroy Merlin boost its campaign results. The company wanted to reach homeowners and DIY fans with its 'Vuelta al hogar' campaign. Outbrain’s automated bidd...ing and predictive technology let Leroy Merlin target the right audience and control costs. The campaign saw a 51% higher click-through rate than the standard native benchmark. Cost per session dropped by 58% compared to the target. Leroy Merlin praised Outbrain for strong engagement and cost efficiency.
Health, Wellness and Fitness Case Studies and Success Stories with Outbrain
CASE STUDY Lifesum
Outbrain’s Conversion Bid Strategy helped Lifesum boost app installs by 130% and subscriptions by 136% during a peak period. Lifesum used Outbrain to promote articles and test creative variations acr...oss Europe and North America. The campaign educated users before download, leading to more paid subscriptions. Lifesum leveraged Target CPA mode to keep campaigns profitable and efficient. Outbrain delivered a higher conversion rate than other native platforms, with 10.4% versus 8.4%.
Education Case Studies and Success Stories with Outbrain
CASE STUDY The Open University
The Open University used Outbrain’s Conversion Bid Strategy tool to promote its distance learning courses. The goal was to generate more leads and highlight the benefits of flexible learning. The cam...paign achieved 3 times more downloads than the target. Cost per acquisition was 68% lower than expected. The click to conversion rate reached 0.82%. The Open University praised Outbrain for strong collaboration and fast results.
Insurance Case Studies and Success Stories with Outbrain
CASE STUDY Allianz Direct
Onyx Contextual Pre-Roll helped Allianz Direct boost its video strategy. Allianz Direct wanted to increase brand and product awareness with digital video. The Onyx platform used video storytelling, c...ontextual targeting, and predictive technology to reach premium audiences. The campaign focused on automotive and personal finance content. Results included a 78% video completion rate, 87% viewability, and a 15% increase above video benchmarks.
Zemanta by Outbrain helped DKV, a leading European health insurance provider, improve its lead generation. DKV used Zemanta's native format and predictive technology to reach high-performing audience... segments. The campaign achieved a 23.7% lower cost per lead compared to display ads. Leads increased by 19% versus display and by 60% month over month. DKV now relies on Outbrain to boost campaign performance.
Apparel & Fashion Case Studies and Success Stories with Outbrain
CASE STUDY Lane Bryant
Lane Bryant's #ImNoAngel campaign in 2015 went viral, promoting body positivity and engaging millions by amplifying 75 articles across premium sites, challenging traditional beauty standards.
Outbrain helped hipto improve lead quality for senior health insurance campaigns. hipto used Outbrain’s bid automation and AI to optimize campaigns and lower cost per lead. The company achieved 15,00...0 leads and a 15% lower CPL compared to social channels. Lead-to-customer transformation rate increased by 1.9% versus social. Outbrain’s technology and account management boosted client satisfaction and audience engagement.
Outbrain Direct Response helped Aporia LTD grow performance with RSOC. Aporia shifted from AdSense for Search to RSOC to boost campaign monetization. They diversified budgets across 30+ regions and t...ailored feeds for mobile. The team used API integrations and bid automation for better results. RSOC activity grew by 53% from Q1 to Q2 2025, with 81% of activity on mobile.
Outbrain Brand Studio helped Strauss Frito Lay promote Doritos Dippas with dynamic creatives and video ads. The campaign aimed to engage snackers and highlight the new blue tortilla chip. Swiping ad ...formats drove 10x better engagement than clicks. The campaign achieved a 5.5x higher engagement rate versus the CPG category. Video ads had a 68% start rate, showing strong consumer interest.
Outbrain’s Onyx Brand Studio helped Strauss Frito Lay promote Doritos Dippas with dynamic, interactive ads. The campaign used swipeable and video formats to engage snackers and highlight the new blue... tortilla chip. The solution achieved a 3.44% engagement rate, 5.5x higher than the CPG category benchmark. Swiping drove 10x better engagement than clicking. User-initiated video plays had a 68% start rate, showing strong consumer interest.
OB Code helped Aroundhome automate campaign management. The company managed over 50 lead generation campaigns and struggled with slow detection of unprofitable ads. OB Code set up automated rules and... alerts, making campaign changes fast and simple. Aroundhome saved 30 hours per week and cut CPA by 16%. Response time improved 4x. The team now makes 100% data-driven decisions.
