Real-World Case Studies and Customer Success Stories with Outbrain

Outbrain helped Prestiter, a salary-backed loans provider in Italy, improve their online lead generation. Prestiter used Outbrain’s bid automation tools... to target high-intent prospects and optimize campaign performance. In six months, Prestiter generated over 4,000 leads and saw a 15% lower CPA compared to search and social platforms. More than 80% of the leads were qualified. Outbrain’s real-time reporting and support helped Prestiter reach their goals efficiently.
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Outbrain’s bid automation helped Raisin boost lower-funnel conversion rates by 150%. Raisin used Outbrain’s AI-powered ad platform to target relevant... audiences and drive engagement for its savings and investment products. The campaign delivered 45 million impressions and increased post-click engagement by 43%. Raisin combined predictive AI, creative ad formats, and streamlined bidding to achieve these results.
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Outbrain helped Prestiter, a salary-backed loans provider in Italy, improve its online lead generation. Prestiter used Outbrain’s bid automation tools... to target high-intent prospects and optimize campaign performance. The solution led to a 15% lower CPA compared to other platforms. Prestiter generated over 4,000 leads in six months, with 80% of leads qualified. The Outbrain team provided strong support and real-time reporting for campaign optimization.
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Outbrain helped Inteligência Financeira, a portal by Itaú Unibanco, boost qualified traffic. The brand used Outbrain’s automated bidding and generative... AI tools to optimize campaigns and create creative variations. This approach led to 18% more clicks, 15% lower CPC, and 22% more time spent compared to social and search. The unified ad and landing page experience increased conversions. Outbrain became a key media partner for their marketing mix.
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Outbrain helped Peugeot launch the new Peugeot 3008 with a cross-funnel marketing strategy. Peugeot used Outbrain’s High-Impact Display and Pre-Roll... Video for branding, and native ads for performance. Brand Studio created engaging visuals and video stories to highlight the car’s features. The campaign achieved 119% more attention than the industry benchmark and 5 times more engagement. Brand consideration rose by 6.2%, and mobile campaign efficiency improved by 27%. Outbrain’s AI-powered targeting and creative tools drove strong results for Peugeot.
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Onyx and Brand Studio helped Nissan launch the new Juke model. Nissan wanted to reach young urban drivers who like... bold design. The campaign used interactive ads like the "Features Swiper" and "360 Features" to show off the car. Onyx’s high-impact display formats boosted user engagement. The campaign got a 61.28% engagement rate, 70% viewability, and an 8.8x higher CTR than the goal. Nissan saw more attention and deeper user interaction with the Juke’s features.
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Onyx Brand Studio helped Lubinski Group launch the DS-4 in Israel. The team created a custom digital experience with interactive... cards and a video to showcase the car. The campaign achieved a 7.73% engagement rate. Sales conversions were 10% higher than Facebook. Cost per acquisition was 19.4% lower than other open web platforms. Cost per lead was 11% lower than other open web platforms. The campaign drove the best conversions-to-orders compared to all other channels.
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TORRAS used Outbrain’s bid automation to reach high-value users in Germany and Japan. The campaign focused on capturing users interested... in tech accessories. Outbrain’s Carousel format made each product stand out and improved conversion rates. TORRAS achieved a 230% ROI and reduced CPA by 90% compared to social channels. The results helped TORRAS grow its e-commerce business and secure valuable customers.
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Onyx helped Liebherr Home Appliances launch the OpenDrawer refrigerator in the US. The campaign used custom video players with interactive... features to engage a premium audience. Brand Studio created four designs for Onyx’s Contextual Pre-Roll video, each driving over 30% engagement rates. The campaign achieved 20% higher attention than video benchmarks, 79% viewability, and a 38% engagement rate. The best-performing design combined high click-through, video completion, and engagement.
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EcoFlow used Outbrain’s bid automation to improve engagement in the German market. The company wanted to reach new, high-quality leads... outside of traditional display ads. Outbrain’s AI and machine learning helped EcoFlow target tech-savvy, high-income users interested in energy solutions. As a result, EcoFlow saw a 35% increase in time spent, a 15% higher click-through rate, and a 40% lower cost per click compared to social channels. Outbrain became a key partner in EcoFlow’s media mix.
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Outbrain Direct Response helped LikeItMedia, a German native performance agency, scale e-commerce campaigns. LikeItMedia spent over $7K daily and reached... $115K monthly campaign spend, achieving more than 5,000 total sales. The Outbrain team provided key metrics, introduced a top e-commerce manufacturer, and built a long-term partnership. LikeItMedia praised the smooth collaboration and ongoing support from Outbrain.
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Outbrain Direct Response helped Aporia LTD grow performance with RSOC. Aporia shifted from AdSense for Search to RSOC to boost... campaign monetization. They diversified budgets across 30+ regions and tailored feeds for mobile. The team used API integrations and bid automation for better results. RSOC activity grew by 53% from Q1 to Q2 2025, with 81% of activity on mobile.
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Outbrain helped hipto improve lead quality for senior health insurance campaigns. hipto used Outbrain’s bid automation and AI to optimize... campaigns and lower cost per lead. The company achieved 15,000 leads and a 15% lower CPL compared to social channels. Lead-to-customer transformation rate increased by 1.9% versus social. Outbrain’s technology and account management boosted client satisfaction and audience engagement.
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Outbrain's Onyx solution helped the National Lottery run its first cross-funnel campaign on the open internet. The goal was to... boost awareness and player engagement for a €130 million Euromillions superdraw. The campaign used high-attention video ads and precision targeting to move audiences from awareness to consideration. Results included a 4% increase in viewability over the goal, an 85% reduction in cost per completed view, and a 30% lower cost per visit with retargeting. The campaign improved both brand awareness and efficiency.
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Outbrain helped InnoGames reach more profitable gamers for its Forge of Empires game. InnoGames used Outbrain’s targeting tools like OS... targeting, lookalike audiences, and audience exclusion. This approach led to a 15% higher lifetime value per gamer on iOS campaigns compared to other channels. InnoGames gained over 200,000 new gamers across app and desktop. The company scaled its investment by 10 times in 6 months.
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Teads powered Nestlé’s “The Perfect Combination” omnichannel campaign in Mexico. The campaign used AI, CTV video, In-Read ads, and interactive... formats to boost awareness for Coffee Mate and Nescafé. Results included 89% viewability for In-Read, 100% for CTV, and a 9.05% increase in ad recall for CTV Native. Teads’ tools helped Nestlé connect with coffee lovers and set a new standard for brand recall measurement in Latin America.
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Teads helped Nespresso boost its Vertuo Mexico campaign. The campaign used contextual targeting and high-impact ad formats. Nespresso saw a... 1.07% CTR, 8-point lift in purchase intent, and 6-point increase in ad recall. The campaign's carbon score was 274g, well below the 514g benchmark. Nespresso reached targeted audiences and improved brand recall with Teads' platform.
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Teads helped Victoria's Secret boost sales of its mist and lotions in Peru. The campaign used Teads Pixel and smart... targeting to drive over 7,400 high-quality visits and more than 1,000 cart additions. The landing rate hit 65%, well above the 45% benchmark. Average time on site rose by 50% to 1.3 minutes. Victoria's Secret saw strong engagement and increased sales from this digital advertising strategy.
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Outbrain’s AI-powered bid strategies helped Leroy Merlin boost its campaign results. The company wanted to reach homeowners and DIY fans... with its 'Vuelta al hogar' campaign. Outbrain’s automated bidding and predictive technology let Leroy Merlin target the right audience and control costs. The campaign saw a 51% higher click-through rate than the standard native benchmark. Cost per session dropped by 58% compared to the target. Leroy Merlin praised Outbrain for strong engagement and cost efficiency.
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Outbrain Brand Studio helped Strauss Frito Lay promote Doritos Dippas with dynamic creatives and video ads. The campaign aimed to... engage snackers and highlight the new blue tortilla chip. Swiping ad formats drove 10x better engagement than clicks. The campaign achieved a 5.5x higher engagement rate versus the CPG category. Video ads had a 68% start rate, showing strong consumer interest.
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Outbrain’s Onyx Brand Studio helped Strauss Frito Lay promote Doritos Dippas with dynamic, interactive ads. The campaign used swipeable and... video formats to engage snackers and highlight the new blue tortilla chip. The solution achieved a 3.44% engagement rate, 5.5x higher than the CPG category benchmark. Swiping drove 10x better engagement than clicking. User-initiated video plays had a 68% start rate, showing strong consumer interest.
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Outbrain’s Predicted Viewability deal helped CheBanca! reach 82% viewability and a 40% higher CTR. CheBanca! used Outbrain’s High Viewability package... to run ads with at least 70% viewability. Then, they switched to the new machine learning-powered Predicted Viewability deal. This let them set a higher viewability goal and get better results without extra manual work. CheBanca! saw strong campaign performance for their banking solutions.
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Teads CTV Native helped Air France boost brand awareness in the U. S. The campaign used smart TV home screen...ads for high visibility. Air France saw a 22% rise in intention to recommend, a 31% boost in quality perception, and a 24% increase in safety perception. The campaign built trust and loyalty with premium digital advertising. Teads' measurement confirmed strong results for Air France.
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Outbrain’s Conversion Bid Strategy helped Lifesum boost app installs by 130% and subscriptions by 136% during a peak period. Lifesum used Outbrain... to promote articles and test creative variations across Europe and North America. The campaign educated users before download, leading to more paid subscriptions. Lifesum leveraged Target CPA mode to keep campaigns profitable and efficient. Outbrain delivered a higher conversion rate than other native platforms, with 10.4% versus 8.4%.
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The Open University used Outbrain’s Conversion Bid Strategy tool to promote its distance learning courses. The goal was to generate... more leads and highlight the benefits of flexible learning. The campaign achieved 3 times more downloads than the target. Cost per acquisition was 68% lower than expected. The click to conversion rate reached 0.82%. The Open University praised Outbrain for strong collaboration and fast results.
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Onyx Contextual Pre-Roll helped Allianz Direct boost its video strategy. Allianz Direct wanted to increase brand and product awareness with... digital video. The Onyx platform used video storytelling, contextual targeting, and predictive technology to reach premium audiences. The campaign focused on automotive and personal finance content. Results included a 78% video completion rate, 87% viewability, and a 15% increase above video benchmarks.
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Teads helped the Detroit Pistons boost ticket sales with a performance-driven ad campaign. The campaign used Teads Studio creative, predictive... targeting, and premium media inventory. The Pistons saw a 453% increase in impressions and a 3.7x return on ad spend. CPM efficiencies improved by 83%. The campaign achieved a 3.7% conversion rate for ticket sales.
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Outbrain Direct Response helped LikeItMedia, a German native performance agency, scale e-commerce campaigns fast. LikeItMedia grew daily ad spend to... over $7,000 in just 10 days. The campaign hit a 90% profit margin at peak and generated more than 5,200 conversions. Monthly campaign spend reached $115,000. The partnership focused on data-driven strategies and strong support.
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Outbrain’s cookieless data solutions helped Immediate increase non-consent traffic revenue by 200%. Immediate used Outbrain’s contextual targeting to monetize ad... slots without personal data. Custom widgets were created for each standard IAB ad slot. This led to an 8% incremental monthly revenue growth. The solution helped Immediate offset losses from privacy regulations.
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Teads helped Jimmy Choo boost brand awareness with an omnichannel ad campaign in Poland. The campaign used Teads’ CTV HomeScreen... partnership with LG and VIDAA, plus Philips Smart TVs and digital video. Jimmy Choo saw a 50% higher CTR on CTV HomeScreen and 75% higher CTR on Inread, compared to benchmarks. Viewability rose by 12% and in-view time increased by 43%. The campaign reached style-focused consumers across premium screens.
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Teads helped Victoria's Secret boost sales of its mist and lotions line in Peru. The campaign used Teads Pixel and... Smart Targeting to drive +7.4K site visits and over 1,000 add-to-carts. Landing rates improved by 30% versus benchmark, and visitors spent an average of 1m30s on site. The strategy focused on qualified traffic, advanced tracking, and premium publisher placements.
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Teads helped Kidde boost unaided brand awareness by 6. 4% for its smart home products. The campaign used CTV and...OLV to educate affluent U.S. homeowners and new movers. Visitors spent over 2m15s on site, showing strong consideration. Purchase intent rose by 12.5%. Kidde saw a 4.39% incremental ROAS from this omnichannel advertising effort.
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Teads helped MYOB boost campaign results using Engagement Bid Strategy. MYOB saw a 205% increase in click-through rate and 141%... more traffic compared to regular campaigns. Guide downloads rose by 175% after using Teads' optimization technology. The solution targeted accountants and finance professionals. MYOB praised Teads for improving traffic quality and conversion rates.
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Teads helped Michelin boost its 'Motion For Life' campaign. The campaign used contextual targeting and 3D creatives across CTV and... InRead formats. Users exposed to both formats saw a +7% favorability, +6% consideration, and +8% perception lift. The omnichannel approach outperformed single-channel ads. This drove higher awareness and brand consideration for Michelin.
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Teads helped Secret Escapes boost member sign-ups in Germany with a mobile-first, always-on campaign. The campaign used video and static... ads, focusing on time-sensitive offers and destination visuals. Secret Escapes achieved 59,000 sign-ups, a 45% lower cost per lead than benchmark, and 120% average ROAS. The Conversion Bid Strategy and creative optimizations drove strong lead generation and campaign efficiency.
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Teads helped Meilleurtaux generate over 50,000 leads per year. The company cut its cost per lead by 75% over five... years. Meilleurtaux used Teads Performance, an AI-powered optimization solution, and continuous A/B testing. This improved conversion rates by 200% compared to benchmarks. The focus was on quality leads and cost efficiency in financial services marketing.
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Teads helped Kenvue boost Listerine brand awareness with an omnichannel campaign. The campaign used InRead and CTV placements, optimized by... Neurons AI pre-test. Brand attribution rose by 8 points, interest in ads by 27 points, purchase intent by 23 points, and consideration by 25 points versus control. Aided ad recall hit 47%, 11 points above the FMCG benchmark. CTV drove a 42% lift in Listerine brand attribution.
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Teads helped Hyundai boost brand awareness for its new electric SUV, Hyundai Inster, in Turkey. Teads used an omnichannel ad... strategy with CTV HomeScreen and InRead formats. The campaign drove a 28.7% increase in brand awareness and a 16.3% rise in ad recall. InRead placements saw a 79% completion rate. CTV HomeScreen outperformed benchmarks with a 23% higher CTR.
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Teads helped Haleon boost awareness for Sensodyne Clinical White in Turkey. The campaign used an omnichannel strategy with CTV InStream... and InRead placements. Neurons AI optimized creative assets for better messaging. The campaign achieved a 6.2% lift in message association and 39% lower CTV cost. Over 11 million impressions increased reach and attention.
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Teads helped Eco Bio Boutique get two-thirds of its new customers through native advertising. The campaign boosted click-through rates by... 86.7% over the benchmark. Cost per add-to-cart dropped by 22% compared to the target. Teads used mobile native ads on premium publisher sites to drive sales. Eco Bio Boutique saw more qualified visits and better customer conversion.
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Teads used an omnichannel strategy for Alpro to boost brand awareness and purchase intent. The campaign delivered a 2x view... rate versus benchmark and an 8% increase in attention. Consideration rose by 8% and purchase intent by 12% compared to control. Teads Studio and AI-driven optimization improved creative assets. Brand lift studies confirmed measurable results across the funnel.
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Teads helped Coca-Cola boost brand awareness for its “Share a Coke” campaign in Serbia. The omnichannel strategy used CTV HomeScreen... and InRead video ads. CTV HomeScreen achieved a 0.85% CTR, four times higher than the benchmark, and 1.5 million impressions. InRead video saw a 70% completion rate and 8.3 seconds average in-view time. The campaign drove strong engagement and reconnected consumers with the brand.
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Teads helped Lay's boost brand awareness for its 7 Baked Spices launch in Turkey. Lay's used Teads' platform to measure... attention across channels, focusing on attentive seconds per 1,000 impressions. Teads delivered 10x higher APM than social media and an 18% APM lift over PepsiCo's benchmark. The campaign increased brand awareness by 11.6% and action intent by 59%. Creative optimization and premium environments drove these strong results.
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Teads helped Fiat increase engaged site visits by 22%, car configurations by 26%, and test drive leads by 35%. Fiat wanted to... boost engagement and performance for the FIAT 500e. Teads and Publicis used RBA analysis to measure digital media impact and optimize budget. The campaign delivered strong results in automotive lead generation and digital advertising performance.
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Teads used QR-enabled CTV ads to drive over 41,000 site visits for Men's Wearhouse. The campaign increased add-to-carts by more... than 8,000 and led to over 50,000 real-world store visits. Teads Pixel tracked user actions and optimized for video completion and click-through rates. The campaign improved brand awareness and shifted customer perception during key shopping seasons. Branded inRead video and OLV retargeting extended the message across screens.
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Teads CTV HomeScreen campaign helped Air France boost brand image in the U. S. The campaign increased intention to recommend...Air France by 22%. Perception of quality services rose by 31%. Perception of safety improved by 24%. Brand trust went up by 9%. Air France used Teads to reach high-value audiences and drive awareness.
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Zemanta by Outbrain helped DKV, a leading European health insurance provider, improve its lead generation. DKV used Zemanta's native format... and predictive technology to reach high-performing audience segments. The campaign achieved a 23.7% lower cost per lead compared to display ads. Leads increased by 19% versus display and by 60% month over month. DKV now relies on Outbrain to boost campaign performance.
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Outbrain Lookalikes helped Brooklinen reach new customers and boost sales. Brooklinen used Custom Audiences and Story Sequencing to re-message users... who did not buy. They targeted the right audience with Lookalike models based on existing customers. Brooklinen saw a 50% lower CPA, 3X lower CPCs, and 2.2X higher CVR for desktop Lookalikes. They also had 15% more users convert the same day than on social platforms.
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Onyx and Brand Studio helped Breuninger boost its Autumn/Winter campaign. Breuninger used Outbrain’s Onyx platform for high-attention, rich media ads.... The campaign achieved 70% higher attention than standard display, 2x click-through rate, and a 17% engagement rate. Exposure time rose by 34% over the category benchmark. The video ad had a 73% start rate, showing strong user interest.
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Outbrain helped Barceló Hotel Group reach more new users than other open web platforms. Barceló wanted to grow in Europe... and the Americas but found social channels limited. With Outbrain, they ran a prospecting campaign across premium publishers. The campaign brought in twice as many new users and cut the average cost per new user by 41%. Barceló saw better reach and more qualified traffic, making Outbrain key to their digital marketing.
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Onyx Brand Studio helped Audi boost user opt-in engagement with a custom interactive ad format. The campaign let users swipe... to watch a 15-second video or tap to visit Audi’s site. This approach led to a 4.14% engagement rate, 79% higher engagement than similar formats, and an average dwell time 18% above Moat benchmarks. The swipe feature drove 3.8 times better engagement than clicks. Audi’s team praised the campaign’s flexibility and non-intrusive design.
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OB Code helped Aroundhome automate campaign management. The company managed over 50 lead generation campaigns and struggled with slow detection... of unprofitable ads. OB Code set up automated rules and alerts, making campaign changes fast and simple. Aroundhome saved 30 hours per week and cut CPA by 16%. Response time improved 4x. The team now makes 100% data-driven decisions.
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Outbrain helped InnoGames boost app downloads and attract over 200,000 new gamers. InnoGames used Outbrain's lookalike audiences, device and OS... targeting, and server-to-server integration to reach high-value users. The campaign increased life time value per gamer by 15% for iOS campaigns compared to other channels. InnoGames scaled its marketing investment by 10x in six months. Outbrain's discovery platform and targeting tools drove profitable user growth for InnoGames.
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Outbrain’s Click-to-Watch video helped VisitDenmark boost awareness of Odense. The campaign drove a 3000% increase in daily landing page visits.... Time spent on site rose by 55%. VisitDenmark used Outbrain’s native video ads to reach Italian travelers. The solution used immersive video storytelling and in-video CTAs to engage users and drive traffic.
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Outbrain’s High-Impact Display helped Switzerland Tourism boost awareness after a slow period. The campaign used exclusive in-article display ads and... featured Swiss celebrities. Results included 75% viewability, a 0.65% CTR—2.3 times the benchmark—and a 13% lower CPM than the target. Switzerland Tourism plans more campaigns with Outbrain.
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Transavia used Outbrain to lower its cost per acquisition by 20% compared to other channels. The airline built a qualified... audience pool and retargeted users with commercial offers. This two-phase digital strategy led to a 62.5% lower CPA than their target and a 4.4% conversion rate. Outbrain's platform helped Transavia reach performance goals and increase profitability. The campaign included A/B testing and audience segmentation for better results.
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Outbrain's generative AI and automated bidding tools helped Inteligência Financeira, a finance news portal by Itaú Unibanco, boost qualified traffic. The campaign saw... an 18% increase in clicks, a 15% lower CPC, and 22% more time spent compared to social and search. Outbrain's AI created multiple ad variations from blog content, ensuring creative consistency and higher conversions. The Outbrain pixel drove a 54% rise in qualified visits, making Outbrain the top performer in their media mix.
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Outbrain’s Outstream Video helped HOT, an Israeli telecom company, boost awareness for its NEXT TV internet service. HOT used short... video ads to reach new audiences beyond YouTube. The campaign focused on video completion rates and time spent on site. Outstream Video delivered ads in premium placements across the open web. This approach increased exposure and engagement for HOT’s internet TV offering.
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Outbrain helped KrisShop triple its online sales in just one month. KrisShop used Outbrain’s Conversion Bid Strategy tool to boost... add-to-cart and checkout actions. The campaign also retargeted users who did not finish their purchases. KrisShop saw a 48% lower CPA compared to their target. The partnership drove strong e-commerce growth for this omni-channel retailer.
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Outbrain’s pre-roll video ads helped everdrop boost campaign performance. The campaign achieved a 20-point higher completion rate than other video... channels. Outbrain’s contextual targeting drove a 75% completion rate and a 72% average viewability rate. everdrop reached its awareness goals with Outbrain’s video advertising platform. The campaign targeted German consumers for sustainable household products.
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Outbrain helped Babboe expand in Europe by using native advertising. Babboe wanted to reach new audiences outside of social and... display ads. Outbrain's contextual targeting let Babboe connect with families in France and Germany. Time on site increased by 51% versus display and 90% versus social in Germany. Cost per click dropped by 60% compared to display in France. Babboe saw strong results and outperformed their usual channels.
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Outbrain OB Code helped Aroundhome automate campaign management and optimize cost per acquisition. The company managed over 50 lead generation... campaigns and struggled with slow detection of unprofitable ads. OB Code enabled automated rules, faster budget reallocation, and real-time alerts. Results included a 4x faster response time, 30 hours saved weekly, and a 16% lower CPA. Aroundhome improved efficiency and made data-driven decisions with Outbrain's marketing automation solution.
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Outbrain's bid automation helped TORRAS reach high-value users and achieve a 230% ROI. TORRAS used Outbrain to target tech-savvy shoppers... in Germany and Japan. The campaign delivered a cost per acquisition 90% lower than social media platforms. The Carousel format improved conversion rates by making ads more interactive. TORRAS credits Outbrain's technology for surpassing Facebook campaign results.
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Outbrain helped Partner Communications Ltd. boost fiber internet sales. The company used Outbrain's automated optimization and geo-targeting to drive high-quality... leads. They saw a 32% increase in sales from Outbrain leads compared to Google Discovery. The campaign used native ads and remarketing to reach users. Partner achieved the lowest cost per lead across all channels.
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Outbrain helped vivo promote its new X70 smartphone in the Philippines. vivo used Outbrain’s contextual targeting and Conversion Bid Strategy... to reach users interested in photography and entertainment. The campaign achieved a 2.18 average pages per visit and over 500% ROAS. vivo also saw a 69% lower average CPC compared to search. Outbrain’s platform enabled vivo to expand beyond social and search channels.
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Outbrain Direct Response helped Aporia LTD boost RSOC activity by 65%. The company saw a 53% increase in RSOC growth... from Q1 to Q2 2025. 81% of RSOC activity came from mobile. Aporia used bid automation, API integrations, and tailored feeds for different devices. The partnership improved ROI and delivered measurable growth.
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Outbrain helped Maverick Media boost total sales to 465K through its open web advertising platform. Maverick Media saw a 50%... expected revenue growth in 2022 compared to 2021. The Outbrain Affiliate Hub gave Maverick Media automation tools and expert support. This partnership improved campaign approvals and content deployment. Maverick Media values Outbrain for premium traffic quality and strong ROI.
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