Real-World Case Studies and Customer Success Stories with Outbrain

Teads helped Budweiser Budvar boost brand awareness in the UK using AI-optimized creative and an omnichannel ad mix. The campaign used... Teads’ CTV InStream and InRead placements, with creative assets pre-tested by Neurons AI. Brand attribution rose by 20 points, ad interest by 29 points, consideration by 26 points, and brand image by 22 points. The results show strong audience connection with Budvar’s authentic Czech identity and effective use of AI-driven advertising.
Show More..

Teads helped Purina Felix boost brand awareness and purchase intent in Germany. The campaign used InRead video placements in premium... editorial environments. Purina Felix saw a 2x higher video completion rate compared to social platforms. Unaided brand awareness rose by 32%. Brand rating increased by 14%. Purchase intent was 28% higher than on video platforms.
Show More..

Teads helped Hardmade boost brand awareness and consideration among 18–34-year-olds in Poland. The campaign used an omnichannel strategy with CTV... HomeScreen and InRead placements. Teads Studio optimized creative assets and measured results with a brand lift study. Consideration rose by 23 points, attention increased by 29%, and brand familiarity and preference also improved.
Show More..

Teads' CTV HomeScreen helped Nestlé launch its Extrafino chocolate bars to young Spanish consumers. The campaign aimed to boost awareness... among people aged 18–34. CTV HomeScreen delivered a 1.5% incremental reach outside of web, with 12% of total coverage in this group coming only from CTV. The campaign achieved 9.9% reach on web, showing strong digital efficiency and engagement with hard-to-reach audiences.
Show More..

Teads helped Hardmade boost brand awareness and consideration among young adults in Poland. The campaign used an omnichannel strategy with... CTV HomeScreen and InRead placements. Teads Studio optimized video and display ads for better attention and recall. Results included a 29% increase in attention, a 23-point rise in consideration, and higher brand familiarity and preference. The campaign showed strong impact on brand perception and consumer engagement.
Show More..

Teads helped Purina Felix boost brand awareness and purchase intent in Germany. The campaign used InRead video placements in premium... editorial environments. Two video formats, Square and Landscape, were tested for impact. The Landscape format achieved a 51% video completion rate, double the social media benchmark. Brand awareness rose by 32%, brand rating by 14%, and purchase intent by 28%.
Show More..

Teads helped Nestlé launch its Extrafino chocolate bars to young Spanish consumers. The campaign used CTV HomeScreen and web to... boost brand awareness. CTV HomeScreen delivered a 1.5% incremental reach, with 12% of total coverage in the 18–34 age group coming exclusively from CTV. The campaign achieved a 9.9% reach on web. Nestlé valued the innovative approach to connect with hard-to-reach audiences.
Show More..

Outbrain helped Babboe expand into new European markets. Babboe wanted to reach more families outside its home country. They used... Outbrain's native advertising to target audiences in France and Germany. Time on site increased by 51% compared to display ads and by 90% compared to social ads in Germany. Cost per click dropped by 60% compared to display ads in France. Babboe saw strong results from its first native ad campaign.
Show More..

Outbrain’s pre-roll video ads helped everdrop boost awareness for its sustainable household products. The campaign achieved a 20-point higher completion... rate than other video channels. Using curated contextual segments, everdrop saw a 75% completion rate and a 72% average viewability rate. Outbrain’s contextually powered video matched brand messages to relevant content, reaching German consumers in high-attention moments. everdrop met its viewability and completion targets in a brand-safe environment.
Show More..

Teads helped Alpro boost brand awareness and purchase intent with an omnichannel strategy. The campaign used CTV and interactive InRead... formats to reach more people. AI-driven optimization improved creative assets for better audience engagement. Alpro saw double the view rate versus benchmarks and an 8% increase in attention. Consideration and purchase intent rose by 8% and 12% compared to control groups.
Show More..

Teads ran an omnichannel campaign for Kidde to boost awareness of its smart home products. The campaign used CTV and... OLV to educate affluent U.S. homeowners and new movers. Shoppable display ads drove high-quality traffic and post-view engagement. Kidde saw a 6.4% rise in unaided brand awareness and a 12.5% increase in purchase intent. Visitors spent over 2 minutes on site, showing strong consideration.
Show More..

Coca-Cola used Teads to boost brand awareness for its “Share a Coke” campaign in Serbia. The campaign used an omnichannel... strategy with CTV HomeScreen and InRead video placements. Coca-Cola saw a 4x higher CTR than the benchmark on CTV HomeScreen and a 70% completion rate on InRead. The campaign delivered 1.5 million impressions and strong engagement across all channels. Audiences spent an average of 8.3 seconds in view, showing high attention to the brand message.
Show More..

Lay's used Teads to launch its 7 Baked Spices in Turkey. The goal was to boost brand awareness and measure... attention across channels. Teads delivered 10x higher attentive seconds per 1,000 impressions than social media. Brand awareness rose by 11.6%. Action intent increased by 59%. The campaign set new benchmarks for attention and awareness in digital advertising.
Show More..

Teads helped Nestlé launch an omnichannel campaign for Coffee Mate and Nescafé in Mexico. The campaign used AI-powered optimization and... interactive ad formats to boost brand awareness. It achieved 89% viewability for InRead ads and 100% viewability for CTV. Ad recall increased by 9.05% on CTV HomeScreen and by 7.96% across CTV and InRead. Nestlé praised Teads for connecting with coffee lovers using advanced tools.
Show More..

Raisin used Outbrain’s bid automation to boost lower-funnel conversions by 150%. The company wanted to drive more engagement for its... savings and investment products. Outbrain’s predictive AI and creative ad formats helped Raisin reach the right audiences. Raisin also saw a 43% increase in post-click engagement. The campaign delivered 45 million impressions for Raisin’s BaaS platform.
Show More..

Outbrain helped Inteligência Financeira, a portal by Itaú Unibanco, boost qualified traffic. The brand used Outbrain’s automated bidding and generative... AI to optimize campaigns with little manual work. Outbrain delivered 18% more clicks and 22% more time spent compared to social and search. Cost per click dropped by 15%. Consistent ad creative and landing pages improved conversions. Outbrain became a key partner for their media mix.
Show More..

Outbrain helped Prestiter lower its cost per acquisition by 15% compared to other platforms. Prestiter used Outbrain’s bid automation tools... to target high-intent leads and improve campaign efficiency. In six months, Prestiter generated over 4,000 leads, with 80% being qualified. The platform’s real-time reporting and optimization tools allowed Prestiter to quickly adjust strategies. Prestiter valued Outbrain’s dedicated support and transparent results.
Show More..

Outbrain helped Prestiter lower its cost per acquisition by 15% compared to other platforms. Prestiter used Outbrain’s bid automation tools... to target high-intent leads and improve campaign efficiency. The platform enabled real-time bid adjustments and supported Prestiter’s custom performance goals. Prestiter saw better traffic quality and conversion rates while keeping CPA targets. The marketing director praised Outbrain’s transparency and support.
Show More..

Outbrain’s bid automation helped Raisin boost lower-funnel conversions by 150%. Raisin used predictive AI algorithms to reach relevant audiences for... its savings and investment products. The Clip ad format with short-form video increased both click-through and conversion rates. Outbrain’s platform drove higher engagement and improved campaign results for Raisin.
Show More..

Outbrain's automated bidding tool helped Inteligência Financeira, a portal by Itaú Unibanco, boost qualified traffic and conversions. The brand used... Outbrain’s AI to create multiple ad variations from its financial blog content. This approach improved campaign efficiency and unified the user experience. Outbrain became a key partner, delivering results that exceeded expectations for audience growth and cost efficiency.
Show More..

Teads helped Amundi boost brand awareness for its Financial Education initiative. The campaign reached over 627,000 unique LG TVs and... achieved a 97% video completion rate. Amundi saw a 65% increase in brand awareness compared to the control group. Teads used a multi-screen strategy with premium video placements and creative optimization to engage young adults interested in finance.
Show More..

Teads helped Nexi boost awareness and site visits with a full-funnel digital advertising strategy. Nexi saw a 16% higher CTR... and a 35% lower CPS compared to benchmarks. Ad recall increased by 39% and purchase intent rose by 10%. The campaign used InRead placements and retargeting to reach the right audience. A Kantar Brand Lift study confirmed strong results for Nexi's digital payment solutions.
Show More..

Teads helped Amundi boost awareness of its financial education initiative. The campaign reached over 627,000 unique LG TVs using CTV... HomeScreen. Amundi saw a 97% video completion rate and a 65% increase in brand awareness compared to control. Teads used a multi-screen strategy with premium video placements to engage young adults interested in finance. Creative optimization focused on short-form video to maximize attention and message retention.
Show More..

Teads helped Nexi, a leading European PayTech company, boost campaign results. Nexi wanted to raise awareness for its XPAY and... POS products and drive more site visits. Teads used a full-funnel strategy with InRead placements and retargeting. Nexi saw a 16% higher CTR, 35% lower CPS, 39% higher ad recall, and 10% more purchase intent compared to benchmarks. A Kantar Brand Lift study confirmed the positive impact.
Show More..

Finanzguru used Teads' CTV Performance campaign to boost app registrations. The campaign targeted users aged 25-40 interested in personal finance.... Finanzguru saw 410+ new registrations and a 17% lower bounce rate than their site benchmark. Time spent on site increased by 47%. Customer lifetime value rose by 27% compared to all channels. The campaign focused on high-quality leads and strong engagement.
Show More..

Outbrain's generative AI and automated bidding tools helped Inteligência Financeira, a finance news portal by Itaú Unibanco, boost qualified traffic. The campaign saw... an 18% increase in clicks, a 15% lower CPC, and 22% more time spent compared to social and search. Outbrain's AI created multiple ad variations from blog content, ensuring creative consistency and higher conversions. The Outbrain pixel drove a 54% rise in qualified visits, making Outbrain the top performer in their media mix.
Show More..

Meilleurtaux used Teads and Schwartz Consulting to boost lead generation for insurance partners. Over five years, they generated more than... 50,000 leads per year. Conversion rates rose by 200% compared to benchmarks. Cost per lead dropped by 75%. Teads’ AI-powered optimization and continuous creative testing drove these results.
Show More..

hipto used Outbrain to improve lead quality for senior health insurance campaigns. They ran performance-driven campaigns outside of social channels... to reach new audiences. Outbrain’s bid automation and AI helped optimize bids and select top-converting sites. The team also used A/B testing for creatives and landing pages. hipto achieved a 15% lower cost per lead compared to social and a higher lead-to-customer rate.
Show More..

Outbrain Direct Response helped Adders, an affiliate marketing team, move from relying only on AdSense for Search to a broader marketing strategy. Adders used bid... automation, explored RSOC, lead generation, e-commerce, and CTV campaigns. They focused on top countries like Germany, the UK, and Japan for premium traffic. The Outbrain team gave strong support and helped Adders scale with better ROI. Adders praised Outbrain for proactive teamwork and real performance.
Show More..

Outbrain Direct Response helped LikeItMedia, a German native performance agency, scale e-commerce campaigns with a daily spend in the five figures. The Outbrain team... provided key metrics, introduced a major e-commerce manufacturer, and built a long-term partnership. LikeItMedia saw improved offer selection and better payouts. The partnership enabled sustainable growth and ongoing business expansion.
Show More..

Outbrain RSOC helped Aporia LTD boost ROI and drive measurable growth. Aporia used RSOC to diversify budgets across 30+ GEOs... and tailored feeds for mobile devices. They worked closely with the Outbrain Direct Response team and used API integrations for automated workflows. Bid automation and strict compliance with Google policies improved campaign performance.
Show More..

Outbrain helped hipto lower cost per lead by 15% compared to social channels. hipto used Outbrain's bid automation and AI... to improve lead quality for senior health insurance campaigns. The platform's machine learning picked top-converting sites and optimized bids. A/B testing and creative selection further reduced CPL and boosted lead quality. hipto's clients saw higher satisfaction from better leads and campaign results.
Show More..

Outbrain Direct Response helped Adders, an affiliate marketing team, shift from 100% reliance on AdSense for Search to a diversified strategy. Adders adopted RSOC,... lead generation, and e-commerce, and launched CTV campaigns. They used bid automation and targeted premium countries like Germany, the UK, and Japan. This led to 135% year-over-year revenue growth and 90% of traffic coming from mobile. Adders praised Outbrain's proactive support and strong ROI.
Show More..

Outbrain's Conversion Bid Strategy helped MVF drive 167,000 leads in six months. MVF saw a 50% increase in revenue over... eight months using Outbrain's native advertising platform. 93% of leads were qualified, 20% higher than MVF’s average from other channels. Outbrain's machine learning tools saved time and improved campaign performance. MVF now considers Outbrain a top marketing channel for lead generation.
Show More..

Outbrain helped Maverick Media drive 465,000 total sales through its campaigns. Maverick Media used Outbrain’s recommendation platform to deliver high-quality,... brand-safe traffic for its clients. The partnership led to a 50% expected revenue growth in 2022 compared to 2021. Maverick Media also saw 20% revenue growth in 2021 and 21% in 2020. The Affiliate Hub’s automation tools and expert support made campaign management more efficient.
Show More..

Outbrain Direct Response helped LikeItMedia, a German native performance agency, scale e-commerce campaigns fast. LikeItMedia grew daily ad spend to... over $7,000 in just 10 days. The campaign hit a 90% profit margin at peak and generated more than 5,200 conversions. Monthly campaign spend reached $115,000. The partnership focused on data-driven strategies and strong support.
Show More..

Outbrain Direct Response helped Aporia LTD boost RSOC activity by 65%. The company saw a 53% increase in RSOC growth... from Q1 to Q2 2025. 81% of RSOC activity came from mobile. Aporia used bid automation, API integrations, and tailored feeds for different devices. The partnership improved ROI and delivered measurable growth.
Show More..

Outbrain Direct Response helped LikeItMedia, a German performance agency, scale e-commerce campaigns. LikeItMedia spent over $7,000 daily and reached $115,000... in monthly campaign spend. The Outbrain team provided key metrics, matched LikeItMedia with top offers, and built a long-term partnership. This led to more than 5,000 total sales and ongoing business growth. LikeItMedia praised the smooth collaboration and support from Outbrain.
Show More..

Outbrain Direct Response helped Aporia LTD grow performance with RSOC. Aporia shifted from AdSense for Search to RSOC to boost... campaign monetization. They diversified budgets across 30+ regions and tailored feeds for mobile. The team used API integrations and bid automation for better results. RSOC activity grew by 53% from Q1 to Q2 2025, with 81% of activity on mobile.
Show More..

Teads used QR-enabled CTV ads and inRead video to drive over 41,000 site visits and 50,000 store visits for Men's Wearhouse. The campaign targeted... key shopping seasons, aiming to boost brand awareness and shift customer perception. Real-time optimization with Teads Pixel tracked user actions, leading to 8,000+ add-to-carts and high engagement. The solution combined CTV, OLV retargeting, and cross-device strategies for measurable retail outcomes.
Show More..

Teads helped IONIQ Skincare boost sales with an omnichannel ad strategy. The campaign used CTV and InRead placements to reach... more people. Retargeting increased CTR by 38.5% and cut CPC by 16.3%. IONIQ Skincare saw a 6% lift in sales. The approach improved engagement and order value.
Show More..

Teads helped IONIQ Skincare boost sales with an omnichannel ad strategy. The campaign used CTV and InRead placements to reach... more people and retarget them. Click-through rates rose by 38.5% and cost per click dropped by 16.3%. IONIQ Skincare saw a 6% increase in sales. The approach improved both engagement and revenue for their flagship product.
Show More..

Wella Clairol used Teads to reintroduce its ColorStrong product to younger beauty consumers. The campaign used interactive video, display, and... AR formats to boost engagement. It reached 22 million impressions and increased attention by 70% over the benchmark. Brand awareness rose by 4.9%, four times the usual rate. Brand consideration and purchase intent also grew by 2%.
Show More..

Outbrain helped Rebel, Australia’s largest sports retailer, boost website traffic. OMD, Rebel’s agency, used Outbrain’s Click-to-Watch video ads to reach... health and fitness audiences. The campaigns brought 21,000 unique visitors per month and a 20% in-player CTR. Rebel saw a 22% lower CPC compared to other native platforms. Outbrain became Rebel’s top source for high-quality native traffic.
Show More..

Outbrain Lookalikes helped Brooklinen cut CPA by 50% for desktop campaigns. Brooklinen used Custom Audiences, Story Sequencing, and targeted publisher... verticals to reach new users. The brand saw 3X lower CPCs and 2.2X higher CVR for desktop Lookalikes compared to standard campaigns. Outbrain's advanced targeting tools increased conversion rates and scaled top-of-funnel efforts. Positive earned media also boosted conversions for new lookalike users.
Show More..

KrisShop used Outbrain to boost online sales. They wanted to find a new channel beyond search and social. Outbrain’s Conversion... Bid Strategy helped KrisShop target add-to-cart and checkout actions. Retargeting brought back users who left before buying. In one month, KrisShop tripled online sales and cut CPA by 48%.
Show More..

Teads helped Men's Wearhouse drive over 41,000 site visits using QR-enabled CTV ads and online video campaigns. The campaign led... to more than 8,000 add-to-carts and over 50,000 real-world store visits. Teads tracked user engagement with their pixel, optimizing in real time for video completion and click-through rates. The campaign shifted customer perception and increased both online and in-store actions. Men's Wearhouse positioned itself as a modern, aspirational brand during key shopping seasons.
Show More..

Teads helped Eco Bio Boutique attract new customers with native advertising. The campaign drove a click-through rate 86.7% higher than... the benchmark. Two-thirds of new customers came from Teads. Cost per add-to-cart was 22% lower than target. The strategy focused on mobile ads and guided users from discovery to purchase.
Show More..

Victoria’s Secret used Teads to boost sales of its mist and lotions in Peru. The brand aimed to drive qualified... traffic and increase cart additions using Teads Pixel for advanced tracking. Teads’ Smart Targeting technology identified users similar to existing customers, optimizing audience reach and engagement. The campaign led to 7,400 more site visits, a 30% higher landing rate than benchmark, and over 1,000 add-to-carts. Average time on site reached 1 minute 30 seconds.
Show More..

Victoria’s Secret used Teads to boost sales of its mist and lotions in Peru. The campaign focused on driving qualified... traffic and optimizing site visits using Teads Pixel and Smart Targeting. Victoria’s Secret saw 7,400 more site visits and a 30% higher landing rate than the benchmark. The average time on site was 1 minute 30 seconds, and over 1,000 add-to-carts were recorded. The campaign delivered ads across premium publishers for high-quality engagement.
Show More..

Teads’ CTV Performance solution helped Feu Vert drive site visits at an average cost of 0. 58€. The campaign achieved...a 14% bounce rate and 3 minute 23 second session duration. Feu Vert used interactive creative and Teads’ Universal Pixel to track engagement. The campaign targeted households likely to visit the site, boosting exposure and site engagement.
Show More..

Renault Turkey used Teads to launch the Duster e-Tech Full Hybrid. They wanted to boost awareness and test which audience... segment fit best. Teads ran an omnichannel campaign with AI pre-testing and creative optimization. The campaign reached 12.9 million impressions and had a 93% CTV completion rate. The 'Ecology Interest' audience showed a 36.6% lift in ad recall, 9.1% in brand awareness, and 5.5% in favorability.
Show More..

Teads helped Fiat increase engaged site visits by 22%, car configurations by 26%, and test drive leads by 35% for the FIAT 500e. Fiat used Teads... and Publicis’ RBA analysis to measure digital media performance and optimize campaign outcomes. The solution minimized external biases and improved budget efficiency. Teads proved to be the second-most efficient driver of quality site visits and delivered above-average results for car configurations and test drive leads.
Show More..

Feu Vert used Teads’ CTV Performance solution to drive more site visits. The campaign targeted households likely to visit Feu... Vert’s website. Creative ads with interactive features and special offers encouraged action. The campaign achieved an average cost per visit of 0.58€. Bounce rate was 14%. Visitors spent 3 minutes and 23 seconds on site, viewing an average of 3 pages.
Show More..

Teads helped Hyundai boost brand awareness for its new electric SUV, the Hyundai Inster, in Turkey. Teads used an omnichannel... strategy with CTV HomeScreen and InRead formats. The campaign drove a 28.7% increase in brand awareness and a 16.3% lift in ad recall. InRead placements saw a 79% completion rate. CTV HomeScreen outperformed benchmarks with a 23% higher CTR.
Show More..

Fiat used Teads and Publicis to increase engagement for the FIAT 500e. The campaign focused on driving quality site visits,... car configurations, and test drive leads. Fiat saw a 22% rise in engaged sessions, a 26% increase in car configurations, and a 35% boost in test drive leads. Teads was the second-most efficient channel for engaged sessions. The study used privacy-centric modeling to measure digital media impact.
Show More..

Teads helped Michelin boost its 'Motion For Life' campaign. The campaign used contextual targeting and 3D creatives to reach automotive... fans in France. Favorability rose by 7%, consideration by 6%, and perception by 8% when using both InRead and CTV formats. The omnichannel approach outperformed single-channel ads. Collaboration with BETC and Teads’ Studio team led to strong results.
Show More..

TORRAS used Outbrain to boost its e-commerce growth in Germany and Japan. The company wanted to reach high-value users for... its tech accessories. Outbrain's bid automation and Carousel format helped TORRAS target users likely to buy. This approach improved conversion rates and cut CPA by 90% compared to social channels. TORRAS achieved a 230% ROI from the campaign.
Show More..

EcoFlow used Outbrain to boost engagement and reach new leads in Germany. The company wanted to go beyond display ads... and find high-quality users. Outbrain's AI-powered bid automation helped target tech-savvy, high-income audiences. EcoFlow saw a 35% increase in time spent compared to social, a 15% higher CTR than their goal, and a 40% lower CPC than social. The platform's reporting and optimization tools made tracking and improving results easy.
Show More..

Outbrain helped EcoFlow reach new, high-quality leads in Germany. EcoFlow used Outbrain's bid automation and AI to target tech-savvy, high-income... users. The platform's contextual technology connected EcoFlow with audiences interested in technology and the environment. Transparent reporting and optimization tools made tracking results easy. EcoFlow saw strong user engagement and considers Outbrain a key partner for native advertising.
Show More..

Outbrain helped TORRAS reach high-value users and achieve a 230% ROI. TORRAS used Outbrain’s bid automation to target users interested... in tech accessories. The campaign focused on Germany and Japan. The Carousel format improved conversion rates by making ads more interactive. TORRAS credits Outbrain’s advertising technology for strong business results.
Show More..

vivo used Outbrain to promote its new X70 smartphone in the Philippines. The goal was to reach buyers outside social... and search channels. Outbrain's contextual targeting and video ads helped vivo connect with users interested in photography and entertainment. vivo used Conversion Bid Strategy to boost website traffic and optimize campaign results. The campaign achieved over 500% ROAS and a 69% lower CPC compared to search.
Show More..

Outbrain's bid automation helped TORRAS reach high-value users and achieve a 230% ROI. TORRAS used Outbrain to target tech-savvy shoppers... in Germany and Japan. The campaign delivered a cost per acquisition 90% lower than social media platforms. The Carousel format improved conversion rates by making ads more interactive. TORRAS credits Outbrain's technology for surpassing Facebook campaign results.
Show More..

Outbrain helped Barceló Hotel Group double its average new users compared to other open web platforms. The campaign also cut... the average cost per new user by 41%. Barceló wanted to reach more qualified customers in Europe and the Americas. With Outbrain, they ran a prospecting campaign to connect with new audiences. This led to better reach and more qualified traffic for Barceló’s hotels and travel services.
Show More..

Outbrain helped Barceló Hotel Group reach new customers in Europe and the Americas. Barceló wanted better results than social channels... could deliver. With Outbrain, they ran prospecting campaigns on premium publishers. This brought in more qualified traffic and lowered acquisition costs. Outbrain outperformed other open web platforms for reach and quality traffic.
Show More..

Outbrain helped Switzerland Tourism relaunch its promotional campaigns after a global slowdown. The team used Outbrain’s High-Impact Display format to... boost awareness and visibility for Swiss tourism. The campaign achieved a 75% viewability rate and a 0.65% CTR, which is 2.3 times the benchmark. CPM was 13% lower than the target. Switzerland Tourism plans to continue using Outbrain for future campaigns.
Show More..

Outbrain helped VisitDenmark promote Odense as a travel destination. The campaign used a 68-second video to tell the story of... Hans Christian Andersen’s home. Outbrain’s Click-to-Watch video format reached a qualified audience with native placements. Landing page visits increased by 3000% and time on site rose by 55%. The campaign drove strong engagement and exceeded VisitDenmark’s goals.
Show More..

The National Lottery used Outbrain to launch its first cross-funnel campaign on the open internet. The campaign aimed to boost... awareness and player engagement for a €130 million Euromillions superdraw. Outbrain’s Onyx solution delivered high-attention video ads, helping the brand reach a video-centric audience. Precision targeting then drove these audiences further down the funnel, lowering cost per visit by 30%. The campaign also achieved a 4% higher viewability and reduced cost per completed view by 85%.
Show More..

Outbrain Onyx helped the National Lottery run its first cross-funnel campaign for a €130 million Euromillions superdraw. The campaign used... video ads to boost awareness and engage Belgian audiences. Outbrain’s precision targeting drove high-value users down the funnel, lowering cost per visit and increasing brand consideration. The National Lottery saw strong results for both awareness and consideration KPIs.
Show More..

InnoGames used Outbrain to promote its city-building game, Forge of Empires. The company targeted users likely to make in-game purchases... using Outbrain’s OS targeting, lookalike audiences, and audience exclusion features. This approach led to a 15% higher lifetime value per gamer compared to other channels for iOS campaigns. InnoGames gained over 200,000 new gamers across app and desktop. The marketing team scaled investment by 10x in six months.
Show More..

InnoGames used Outbrain to promote their game Forge of Empires. They targeted users most likely to make in-game purchases. Outbrain's... device and OS targeting, lookalike audiences, and audience exclusion helped InnoGames reach new gamers. InnoGames measured and optimized campaigns with server-to-server integration. They grew their investment by 10x in 6 months and saw a 15% higher lifetime value per gamer on iOS. Over 200,000 new gamers joined through app and desktop.
Show More..

Lifesum used Outbrain’s Conversion Bid Strategy to boost app subscriptions. The campaign led to a 136% increase in subscriptions and... a 130% rise in installs during peak periods. Lifesum promoted educational articles and tested creative variations to engage users. The install-to-app subscription rate reached 11%. Outbrain’s Target CPA mode helped Lifesum keep campaigns profitable and efficient.
Show More..

VitaMoment used Teads to boost customer acquisition. They wanted to grow while keeping their focus on education and trust. Teads'... native ads and tCPA bidding helped them reach the right people. VitaMoment saw a 38% increase in ROAS and cut acquisition costs by 37%. Their conversion rate doubled and ad spend rose by 310%.
Show More..

Kenvue used Teads to boost awareness and consideration for Listerine. They ran an omnichannel campaign with InRead and CTV placements.... The campaign used AI-optimized creatives and cookieless targeting. Brand recall reached 47%, 11 points above the FMCG benchmark. CTV placements drove a 42% lift in brand attribution. The campaign increased purchase intent and consideration.
Show More..

Teads helped Haleon boost awareness for Sensodyne Clinical White in Turkey. The campaign used an omnichannel strategy with CTV InStream... and InRead placements. Neurons AI was used to pre-test and optimize creative assets. The campaign achieved a 6.2% lift in message association and over 11 million impressions. CTV costs were 39% lower than the target. View rate and in-view time also exceeded benchmarks.
Show More..

Teads helped Mutti boost its Christmas campaign using AI-powered creative and contextual targeting. Mutti wanted to increase awareness and product... consideration for its tomato products during the holiday season. Teads repurposed assets, used AI pre-testing, and optimized video and display ads for festive engagement. The campaign achieved 83% higher attention per mille than industry benchmarks, a 25-point lift in ad recall, and an 8-point increase in brand consideration. Purchase intent rose by 24 points, placing results in the top 10% of CTV benchmarks.
Show More..

Teads helped Budweiser Budvar boost brand awareness in the UK using AI-optimized creative and an omnichannel ad mix. The campaign targeted... adults aged 25-54 and used CTV InStream and InRead placements with cookieless audience targeting. Creative assets were pre-tested with Neurons AI to ensure strong brand linkage. Brand attribution rose by 20 points, ad interest by 29 points, consideration by 26 points, and brand image by 22 points. The results showed a strong connection with Budvar’s authentic Czech identity.
Show More..

Teads helped Nespresso boost its Vertuo Mexico campaign. The campaign used contextual targeting and high-impact ad formats. Nespresso saw a... 1.07% CTR, 8-point lift in purchase intent, and 6-point increase in ad recall. The campaign's carbon score was 274g, well below the 514g benchmark. Nespresso reached targeted audiences and improved brand recall with Teads' platform.
Show More..

Transavia used Outbrain to find new customers online. They built an audience pool by targeting travel advisory pages. Then, they... retargeted these users with special offers. This approach led to a 20% lower CPA than other channels and a 62.5% lower CPA than their target. The campaign achieved a 4.4% conversion rate.
Show More..

Teads ran a CTV HomeScreen campaign for Air France in the U. S. The campaign aimed to boost brand awareness...and trust among American consumers. Ads appeared on smart TV home screens, making Air France the first brand users saw. The campaign led to a 22% increase in intention to recommend, a 31% rise in perception of quality services, a 24% boost in perception of safety, and a 9% gain in brand trust. Air France valued this media innovation for its positive brand impact.
Show More..

Teads CTV Native helped Air France boost brand awareness in the U. S. The campaign used smart TV home screen...ads for high visibility. Air France saw a 22% rise in intention to recommend, a 31% boost in quality perception, and a 24% increase in safety perception. The campaign built trust and loyalty with premium digital advertising. Teads' measurement confirmed strong results for Air France.
Show More..

Teads helped Atout France promote Corsica as a top travel destination. The campaign targeted millennials, active seniors, and outdoor sports... fans in France. Teads used video ads across CTV and InRead placements for strong, unified messaging. A Brand Lift Study showed a 17% increase in ad recall, 9% rise in favorability, and 26% boost in consideration. The omnichannel approach proved effective for travel marketing.
Show More..

Teads CTV HomeScreen campaign helped Air France boost brand image in the U. S. The campaign increased intention to recommend...Air France by 22%. Perception of quality services rose by 31%. Perception of safety improved by 24%. Brand trust grew by 9%. Air France used Teads to reach high-value audiences on smart TV home screens.
Show More..

Secret Escapes used Teads to boost new member sign-ups in Germany. The campaign achieved 59,000 sign-ups and a 45% lower... cost per lead compared to benchmarks. Secret Escapes saw an average return on ad spend of 120%. The always-on, mobile-first campaign used video and static images to attract quality leads. Conversion Bid Strategy helped reach the right audience and keep costs low.
Show More..