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Food & Beverages Case Studies and Customer Success Stories with Lotame
Eggland’s Best - Food & Beverages - Large
Eggland’s Best used Lotame’s Spherical platform to boost shopper loyalty. The brand wanted to engage both loyal and inconsistent buyers.... They built a first-party data strategy with shoppable pages, recipe content, and quizzes. Behavioral tagging and analytics helped target high-value consumers. This led to a 5.6X increase in ad recall and millions of first-party transactions. Eggland’s Best now has a repeatable model for loyalty growth.
Pepsico Mexican Foods - Food & Beverages - Very Large
Lotame helped Pepsico Mexican Foods run video ad campaigns without cookies. Anagram and Lotame used a data-driven strategy to target... users across devices and the open web. The campaign used Lotame Panorama IDTM. It delivered ads 2.2 times more efficiently than cookies. The cost was half as much as cookie-based targeting. Pepsico Mexican Foods preserved and extended its advertising reach.
KFC - Food & Beverages - Very Large
KFC used Lotame's audience segments for a Mother's Day Connected TV campaign in Mexico. The campaign reached over 1.15 million... viewers with a 12-second video. KFC achieved a 97% video completion rate and 470,000 impressions in 10 days. Lotame enabled precise audience targeting by combining demographic data and consumer preferences. This approach helped KFC connect with diverse audiences and measure campaign impact.
Pepsico Mexican Food - Food & Beverages - Very Large
Lotame's Panorama ID helped Pepsico Mexican Food boost video completion rate by 20% over cookies. The cookieless solution worked across... all browsers. The campaign used data-driven marketing and identity resolution. Pepsico saw better results with Lotame than with traditional cookies. This shows the power of cookieless advertising for large food brands.
KFC - Food & Beverages - Very Large
Lotame helped KFC run a Connected TV campaign for Mother’s Day in Mexico. KFC used Lotame’s audience segments and worked... with agency Kivi to target diverse viewers. The campaign reached 1.15 million people with a 12-second video. It achieved a 97% video completion rate and 470,000 impressions in 10 days. This shows the power of precise audience targeting in food and beverage advertising.
Pepsico Mexican Foods - Food & Beverages - Very Large
Lotame Panorama ID™ helped Pepsico Mexican Foods run cookieless video campaigns. The brand and its agency, Anagram, wanted to improve... targeting and performance for future needs. Lotame's data-driven solution delivered 2.2 times more efficient ad delivery than cookies. It also cut costs by half. This shows strong results for cookieless advertising in the food and beverage industry.
Marketing and Advertising Case Studies and Customer Success Stories with Lotame
Martini Media - Marketing And Advertising - Small
Martini Media used Lotame Audience Analytics to help a men's luxury watch brand improve advertising engagement. The tool provided deep... insights into consumer interests and campaign performance. Using Lotame, Martini Media achieved a 4.7X higher engagement rate and doubled the click-through rate. They also uncovered key passion points, like a 178% higher interest in luxury clothing and a 5.2X greater likelihood to be in market for luxury goods. These insights guided future marketing strategies.
Martini Media - Marketing And Advertising - Medium
Lotame Audience Analytics helped Martini Media boost a luxury watch brand's ad engagement by 4. 7X and double their CTR....Martini Media used Lotame's dashboards to find the best audiences and validate their contextual targeting. The tool revealed key consumer passion points, like a 178% higher interest in luxury clothing and a 5.2X greater likelihood to be in market for luxury goods. These insights confirmed they reached the right audience and helped plan future campaigns. The solution provided actionable audience insights and improved campaign performance.
PHD EMEA - Marketing And Advertising - Large
Lotame’s Curated Marketplaces helped PHD EMEA reach new audiences for a global CPG drinks brand in the UK, Spain, and Singapore. The solution used... custom audience segments and market-level insights to target luxury travelers and whiskey drinkers. Campaigns achieved a view-through rate above 70%, beating industry benchmarks. The approach delivered up to 33% projected cost savings and reduced campaign analysis time. PHD EMEA gained valuable consumer insights and improved campaign efficiency.
Marcus Thomas, LLC - Marketing And Advertising - Medium
Lotame helped Marcus Thomas, LLC run cookieless campaigns using first- and third-party data. The agency needed to reach pharma audiences... without cookies or email authentication. Lotame's identity technology and audience data enabled privacy-first targeting. The campaigns reached more of the target audience than cookies. Click-through rates matched or beat cookie-based benchmarks, and the campaigns delivered more clicks.
Amnet - Marketing And Advertising
Lotame Panorama ID helped Amnet triple reach in its first probabilistic cookieless targeting campaign for a financial brand in Saudi Arabia. The campaign achieved... a 3X impression lift in cookieless browsers, 13 times greater reach in Firefox, and 2.5 times more addressability in Safari. Amnet used Lotame's identity resolution and data enrichment features to future-proof digital advertising. The results show cookieless targeting can outperform traditional cookie-based methods.
Media Production Case Studies and Customer Success Stories with Lotame
The Weather Company - Media Production - Large
Lotame's data collaboration platform helped The Weather Company cut insight-gathering time by 98%. The company used AWS Clean Rooms to... analyze mobile app data for a travel vertical customer. This made analytics 7x faster and 7x more efficient than their old ETL process. The Weather Company now gives real-time, actionable insights to its customers. These insights help optimize marketing, improve product development, and support data-driven decisions.
The Weather Company - Media Production - Large
The Weather Company used Lotame's data collaboration platform to improve mobile analytics. They needed faster, more granular insights for their... travel vertical customers. By integrating Lotame with AWS Clean Rooms, they reduced insight gathering time by 98%. The process became 7 times faster and more efficient than their old ETL method. This helped The Weather Company deliver real-time, actionable insights to optimize marketing and product development.
Financial Services Case Studies and Customer Success Stories with Lotame
A leading financial brand (LATAM) - Financial Services - Large
Lotame and MediaMath helped a leading financial brand in Latin America test cookieless targeting. The brand wanted to see if... third-party audience data could work without cookies. Lotame built target audiences using high-quality third-party data. MediaMath activated both cookie and cookieless segments. Cookieless targeting outperformed cookie campaigns, with a 31% impression lift and 22% more reach in Chrome. Panorama ID™ helped the brand reach 44% more unique individuals.
Family Trust Federal Credit Union - Financial Services - Medium
Lotame Analytics helped Family Trust Federal Credit Union boost loan applications by 21% in a tough market. DashHound used Lotame’s... onboarding to merge first-party and campaign data for deep audience insights. Persona-driven campaigns led to a 25% rise in new memberships and doubled total conversions in six months. Brand awareness soared 40X. Data-driven marketing improved engagement, conversions, and cost efficiency.
Real Estate Case Studies and Customer Success Stories with Lotame
RE/MAX and Advance Local - Real Estate - Large
Lotame’s Spherical platform enabled RE/MAX and Advance Local to collaborate on first-party data. They found an 11% overlap in qualified... leads, identifying 30,000 unique profiles. The team uncovered over 200 new consumer attributes, including interests like college loans and Medicare. Data insights revealed high-potential areas for RE/MAX expansion. This data collaboration led to smarter marketing and deeper consumer engagement.
RE/MAX & Advance Local - Real Estate - Large
Lotame’s Spherical platform enabled RE/MAX and Advance Local to share first-party data. They found an 11% overlap in qualified leads,... identifying 30,000 unique profiles. The collaboration revealed over 200 consumer attributes, including interests like college loans and Medicare. RE/MAX used these insights to target new geographic areas for expansion. This data-driven approach improved marketing strategies and consumer engagement.
Non-Profit Organization Management Case Studies and Customer Success Stories with Lotame
Chamber of Commerce of Bogota - Non Profit Organization Management - Medium
Lotame Panorama ID helped the Chamber of Commerce of Bogota improve digital ad performance. The Chamber wanted to reach small... and mid-size businesses without third-party cookies. Clictag and Lotame ran Colombia's first universal ID campaign. The cookieless solution increased click-through rates by 21% across devices. This shows privacy-first data targeting can work at scale.
The Chamber of Commerce of Bogota - Non Profit Organization Management - Large
Lotame Panorama ID™ helped the Chamber of Commerce of Bogota improve digital advertising for small and mid-size businesses. The challenge was... to keep ad performance strong without third-party cookies. Clictag and Lotame ran Colombia's first universal ID campaign. The cookieless solution increased CTR by 21% across devices. This shows Lotame Panorama ID™ works for future-ready, privacy-first digital marketing.
Entertainment Case Studies and Customer Success Stories with Lotame
Rush Street Interactive (RSI) - Entertainment - Large
Lotame's cookieless identity solution helped Rush Street Interactive (RSI), an online gaming and sports entertainment company, reach new customers in a privacy-safe way. RSI partnered with... Advance Local and used Lotame Data Exchange to target casino audiences in Michigan. The Panorama ID™ private marketplace test doubled addressable audiences in Firefox and Safari compared to Open Exchange. RSI saw a 20% lower cost per click with no loss in scale. The solution enabled effective audience targeting and higher-value inventory monetization.
Banking Case Studies and Customer Success Stories with Lotame
Family Trust Federal Credit Union - Banking - Small
Family Trust Federal Credit Union used Lotame Analytics with DashHound to boost loan growth. They combined first-party web data and... campaign data for deeper customer insights. Persona-driven campaigns led to a 21% rise in loan applications and a 25% increase in new memberships. Total conversions doubled in six months. Brand awareness grew 40 times. Data-driven marketing improved engagement and cost efficiency.
Consumer Goods Case Studies and Customer Success Stories with Lotame
Banana Boat - Consumer Goods - Large
Lotame Panorama ID and Data Exchange helped Banana Boat future-proof programmatic advertising as third-party cookies disappeared. The brand needed to... scale audience targeting and prove results in cookieless environments. With Lotame, Banana Boat achieved a 94% video completion rate in Firefox and Safari, 12% higher VCR in cookie-restricted browsers, and better view-through rates. This shows cookieless targeting can deliver strong performance for consumer brands.