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Compare Adobe Marketo Measure (formerly Bizible) vs Kochava

Comparison Summary

For Adobe Marketo Measure (formerly Bizible) vs Kochava comparison, Our AI algorithm looked at 2655 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Adobe Marketo Measure (formerly Bizible) and Kochava to solve their respective business needs.

Pros and cons of Adobe Marketo Measure (formerly Bizible) and Kochava

Adobe Marketo Measure (formerly Bizible) is more suited to businesses that require Channel Marketing and Campaign Management where as Kochava is focused towards Advertisement with Mobile and Engagement Management with Mobile .

logo Adobe Marketo Measure (formerly Bizible)

Focus area

Adobe Marketo Measure (formerly Bizible) is better than Kochava for

Software Failure Risk

  • medium

logo Kochava

Focus area

Software Failure Risk

  • medium

About

To Prove and improve your marketing impact

Kochava: Mobile Attribution Platform & Mobile App Analytics

Age

1982

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

64

45

Total Goals
(we found evidences for)

10

15

Top Processes

Evidences indicate better relative satisfaction



campaign management

campaign analytics

campaign monitoring


account management


engagement management

engaging and following up



training & onboarding


generation of new leads


conversion management


helpdesk management




influencer marketing


lead qualification

lead qualification: behavioural

lead qualification: technographic

lead qualification: demographic


trade show marketing


business development


communication management

tracking & monitoring communications


channel management


touchpoint management


performance management


competitive intelligence


content management


attribution management






outbound marketing



social media management

social media analytics



contact list management


segmentation and targeting




sales document management



category management


relationship management



Top Goals

Goals Achieved

  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Build brand awareness

  • Grow market share

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Increase customer life time value

  • See 7 more
  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Establish thought leadership

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Build brand awareness

  • Improve brand engagement

  • Increase sales & revenue

  • Improve visibility

  • See 12 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • offline

  • point of sale

  • social media

  • mass media

  • television

  • mobile ads

  • chat

  • Snapchat

  • text SMS

  • promotions

  • phone calls

  • Twitter

  • website

  • e-mail

  • games

  • Pinterest

  • out of home

  • billboards

  • on premises

  • review sites

  • Amazon

  • video

  • Facebook

  • See 22 more
  • mobile

  • mobile app

  • offline

  • point of sale

  • social media

  • mass media

  • television

  • mobile ads

  • chat

  • Snapchat

  • text SMS

  • promotions

  • phone calls

  • Twitter

  • website

  • e-mail

  • games

  • Pinterest

  • out of home

  • billboards

  • on premises

  • review sites

  • Amazon

  • video

  • Facebook

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting