Customer stories

Product Business Settings

Measured is popular in Retail, Apparel & Fashion industries and is widely used by Enterprise, Mid Market.

Integrations

Demand Side Platform
Referral Marketing
Display Advertising
Search and Social Advertising

Measured Product Overview

Measured empowers brands to maximize ROI through precise media spend validation and optimization. This platform offers a comprehensive suite of tools designed for the privacy-focused era, enabling businesses to unlock the full potential of their media investments. By harmonizing all relevant data, Measured provides trustworthy measurement insights, allowing marketers to make informed decisions about their campaigns. Notably, the platform supports CMOs with strategic tariff response plans, enhancing their ability to demonstrate marketing impact effectively. This unique approach to media optimization positions Measured as a critical ally for brands aiming to elevate their marketing performance.

How satisfied the customers are with Measured use-cases

Reviews

"...It comes with a centralized dashboard, which enables users to review sales performance and generate performance reports using actionable analytics...." Peer review

Measured Customer Insights, Testimonials and Case Studies

Faherty - Apparel & Fashion - Medium

Measured helped Faherty, a family-run apparel brand, boost total sales by 53%. Faherty wanted to know if Facebook and Instagram ads had reached their limit and how to grow with a more diverse media m...ix. Measured provided cross-channel media measurement and reporting. The solution showed the true incremental value of each channel. Faherty used these insights to scale growth and optimize their marketing budget.

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johnnie-O - Apparel & Fashion - Medium

Measured helped johnnie-O find the real value of its Meta paid social campaigns. Meta's own metrics overcounted results, while Google Analytics undercounted them. Measured's platform showed Meta camp...aigns performed 275% better than Google Analytics reported. This gave johnnie-O a clear view of marketing effectiveness. The brand used these insights to improve media measurement and drive better results.

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An automotive parts and accessories retailer - Automotive

Measured Incrementality Platform helped an automotive parts and accessories retailer prove the value of upper-funnel ads. The CMO wanted to expand beyond mid- and lower-funnel marketing but faced boa...rd skepticism. The platform enabled the team to show that awareness campaigns could increase sales. This proof led to a marketing budget increase. The retailer operates from over 70 facilities across four continents with more than 5,000 employees.

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Home Services Marketplace - Consumer Services

Measured Incrementality Platform helped Home Services Marketplace measure TikTok's impact on new customer acquisition. The company wanted to know if TikTok ads brought in new customers or just return...ing ones, and if they met their customer acquisition cost goals. The team used Measured to track and compare results. This gave them clear data on TikTok's role in driving growth. The case highlights how incrementality testing can guide ad spend decisions.

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johnnie-O - Apparel & Fashion

Measured Incrementality Platform helped johnnie-O find the real value of its Meta paid social campaigns. The brand thought Meta's metrics were too high and Google Analytics' last-click was too low. M...easured and Accelerated Digital Media worked together to solve this. The result showed Meta campaigns performed 275% better than Google Analytics reported. This helped johnnie-O understand and optimize its marketing spend.

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Made In - Consumer Goods

Measured Incrementality Platform helped Made In improve Facebook ad efficiency. Made In used incrementality tests to measure the true impact of their Facebook campaigns. The platform provided clear r...eporting and planning tools. This allowed Made In to optimize their media budget. The case highlights the value of incrementality testing for growing brands.

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Product Launch: The All-New Measured Platform - 2024 Keynote

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Peers used Measured for forecasting and social media analytics

Measured Competitors

Measured Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.24/5 ★

Read Reviews (49)
Custom Reports

4.21/5 ★

Read Reviews (56)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.24/5 ★

Read Reviews (49)
Custom Reports

4.21/5 ★

Read Reviews (56)

Measured Integrations

Measured integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.51/5 ★

Read Reviews (27)
Data Export

3.98/5 ★

Read Reviews (19)

Stackadapt

4.66 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Jampp

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Talkable

4.61 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ownerIQ

4.39 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Quora Ads

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Measured

Overall Risk Meter

Low Medium High

Top Failure Risks for Measured

Measured® Inc News

Executive
 

Measured Appoints Mike Finnell as Senior Vice President of Marketing ...

Measured has appointed Mike Finnell as Senior Vice President of Marketing and Andy Dubickas as Vice President of Strategic Partnerships. Finnell brings extensive experience in demand generation and growth strategies, while Dubickas offers expertise in strategic partnerships and enterprise growth. These appointments aim to accelerate Measured's expansion and enhance its AI-powered marketing effectiveness platform.

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Awards
 

Measured Among Inc. 5000 Fastest Growing Companies in U.S.

Measured has been named one of the fastest-growing companies in the U.S. by Inc. 5000 for the third time, driven by the adoption of its Media Mix Modeling and incrementality testing technology. This recognition underscores Measured's role in providing scalable, unbiased measurement solutions to enterprise brands across various sectors, enhancing media investment efficiency and growth.

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Product
 

Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling - Yahoo

Measured has launched a new omnichannel media planning tool powered by causal media mix modeling. The platform enables marketers to simulate and optimize media investments across channels, leveraging advanced analytics to predict the incremental impact of spend changes. This solution integrates with Measureds existing media effectiveness suite, providing data-driven insights for budget allocation and campaign planning in digital and offline channels. The tool aims to help brands maximize return on ad spend by quantifying the true contribution of each marketing channel. [source](https://markets.financialcontent.com/wral/article/bizwire-2025-7-1-measured-launches-omnichannel-media-planning-tool-powered-by-causal-media-mix-modeling?utm_source=openai)

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Product
 

Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling - Yahoo Finance

Measured has introduced the Media Plan Optimizer, an omnichannel media planning tool powered by causal Media Mix Modeling. This tool allows marketers to directly align media budgets with business outcomes, offering precise recommendations across channels and conversion types. It integrates with existing workflows and enhances connectivity with in-house or third-party models, enabling real-time forecasting and efficient budget allocation.

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Measured® Inc Profile

Company Name

Measured® Inc

Company Website

https://www.measured.com/

HQ Location

Toronto, ON M4B 1B4, CA

Employees

51-100

Social

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Financials

SERIES A