Measured Overview
Measured empowers brands to maximize ROI through precise media spend validation and optimization. This platform offers a comprehensive suite of tools designed for the privacy-focused era, enabling businesses to unlock the full potential of their media investments. By harmonizing all relevant data, Measured provides trustworthy measurement insights, allowing marketers to make informed decisions about their campaigns. Notably, the platform supports CMOs with strategic tariff response plans, enhancing their ability to demonstrate marketing impact effectively. This unique approach to media optimization positions Measured as a critical ally for brands aiming to elevate their marketing performance.
Use Cases
Customers recommend Forecasting, Social Media Analytics, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Measured.
Business Priorities
Increase Customer Life Time Value and Grow Market Share are the most popular business priorities that customers and associates have achieved using Measured.
Measured Use-Cases and Business Priorities: Customer Satisfaction Data
Measured's features include Dashboard. and Measured support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Measured analytics capabilities include Analytics, and Custom Reports.
Reviews
"...About Measured Measured is a cloud-based solution that provides small to large enterprises with business intelligence tools to calculate the incremental value of marketing campaigns across multiple media channels...." Peer review
Peer review evidence (same sources as the product rating summary)
"...Through flexible and highly customizable dashboards, reports and forecasting tools, mDecisions provides detailed cross-channel and granular views to answer your most pressing questions. ..." Measured : Marketing Attribution & Incrementality Testing
"...It comes with a centralized dashboard, which enables users to review sales performance and generate performance reports using actionable analytics...." Peer review
"...Retina and Measured discuss how to use customer lifetime value metrics for incrementality measurement. ..." Measured : Marketing Attribution & Incrementality Testing
Measured, Adobe Marketo Measure (formerly Bizible), Adjust, Calibermind, Attribution, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Measured® Marketing Attribution & Incrementality Testing provides the gold standard in incrementality testing. Optimize ad spend to maximize ROAS and revenue with their platform.
Popular Business Setting
for Measured
Top Industries
- Retail
- Apparel & Fashion
Popular in
- Enterprise
- Mid Market
Measured is popular in Retail, and Apparel & Fashion, and is widely used by Enterprise, and Mid Market,
Measured Customer wins, Customer success stories, Case studies
What makes Measured ideal for Forecasting?
How can Measured enhance your Channel Marketing process?
11 buyers and buying teams have used Cuspera to assess how well Measured solved their Marketing Attribution needs. Cuspera uses 277 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.
Product Launch: The All-New Measured Platform - 2024 Keynote
Peers used Measured for forecasting and social media analytics
Measured Competitors
Measured Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (49) |
| Custom Reports | Read Reviews (56) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| Analytics | Read Reviews (49) |
| Custom Reports | Read Reviews (56) |
Measured Integrations
Measured integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Measured
Overall Risk Meter
Top Failure Risks for Measured
Measured® Inc News
Measured Appoints Mike Finnell as Senior Vice President of Marketing ...
Measured has appointed Mike Finnell as Senior Vice President of Marketing and Andy Dubickas as Vice President of Strategic Partnerships. Finnell brings extensive experience in demand generation and growth strategies, while Dubickas offers expertise in strategic partnerships and enterprise growth. These appointments aim to accelerate Measured's expansion and enhance its AI-powered marketing effectiveness platform.
Measured Among Inc. 5000 Fastest Growing Companies in U.S.
Measured has been named one of the fastest-growing companies in the U.S. by Inc. 5000 for the third time, driven by the adoption of its Media Mix Modeling and incrementality testing technology. This recognition underscores Measured's role in providing scalable, unbiased measurement solutions to enterprise brands across various sectors, enhancing media investment efficiency and growth.
Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling - Yahoo
Measured has launched a new omnichannel media planning tool powered by causal media mix modeling. The platform enables marketers to simulate and optimize media investments across channels, leveraging advanced analytics to predict the incremental impact of spend changes. This solution integrates with Measureds existing media effectiveness suite, providing data-driven insights for budget allocation and campaign planning in digital and offline channels. The tool aims to help brands maximize return on ad spend by quantifying the true contribution of each marketing channel. [source](https://markets.financialcontent.com/wral/article/bizwire-2025-7-1-measured-launches-omnichannel-media-planning-tool-powered-by-causal-media-mix-modeling?utm_source=openai)
Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling - Yahoo Finance
Measured has introduced the Media Plan Optimizer, an omnichannel media planning tool powered by causal Media Mix Modeling. This tool allows marketers to directly align media budgets with business outcomes, offering precise recommendations across channels and conversion types. It integrates with existing workflows and enhances connectivity with in-house or third-party models, enabling real-time forecasting and efficient budget allocation.
Measured® Inc Profile
Company Name
Measured® Inc
Company Website
https://www.measured.com/HQ Location
Toronto, ON M4B 1B4, CA
Employees
51-100
Social
Financials
SERIES A
