Measured Overview

Measured empowers brands to maximize ROI through precise media spend validation and optimization. This platform offers a comprehensive suite of tools designed for the privacy-focused era, enabling businesses to unlock the full potential of their media investments. By harmonizing all relevant data, Measured provides trustworthy measurement insights, allowing marketers to make informed decisions about their campaigns. Notably, the platform supports CMOs with strategic tariff response plans, enhancing their ability to demonstrate marketing impact effectively. This unique approach to media optimization positions Measured as a critical ally for brands aiming to elevate their marketing performance.

Use Cases

Customers recommend Forecasting, Social Media Analytics, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Measured.

Other use cases:

  • Competitive Intelligence
  • Channel Marketing
  • Relationship Marketing
  • Campaign Management
  • Touchpoint Management
  • Channel Management
  • Attribution Management
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Business Priorities

Increase Customer Life Time Value and Grow Market Share are the most popular business priorities that customers and associates have achieved using Measured.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
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Measured Use-Cases and Business Priorities: Customer Satisfaction Data

Measured's features include Dashboard. and Measured support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Measured analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements...." Peer review by Gail B., Marketing Director, Retail

Measured, Adobe Marketo Measure (formerly Bizible), Adjust, Calibermind, Attribution, etc., all belong to a category of solutions that help Marketing Attribution. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Measured® Marketing Attribution & Incrementality Testing provides the gold standard in incrementality testing. Optimize ad spend to maximize ROAS and revenue with their platform.

Popular Business Setting

for Measured

Top Industries

  • Retail
  • Apparel & Fashion

Popular in

  • Enterprise
  • Mid Market

Measured is popular in Retail, and Apparel & Fashion, and is widely used by Enterprise, and Mid Market,

Measured Customer wins, Customer success stories, Case studies

How does Measured facilitate Forecasting?

How efficiently Does Measured manage your Channel Marketing?

11 buyers and buying teams have used Cuspera to assess how well Measured solved their Marketing Attribution needs. Cuspera uses 277 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Attribution needs.

An automotive parts and accessories retailer - Automotive

Measured Incrementality Platform helped an automotive parts and accessories retailer prove the value of upper-funnel ads. The CMO wanted to expand beyond mid- and lower-funnel marketing but faced boa...rd skepticism. The platform enabled the team to show that awareness campaigns could increase sales. This proof led to a marketing budget increase. The retailer operates from over 70 facilities across four continents with more than 5,000 employees.

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Home Services Marketplace - Consumer Services

Measured Incrementality Platform helped Home Services Marketplace measure TikTok's impact on new customer acquisition. The company wanted to know if TikTok ads brought in new customers or just return...ing ones, and if they met their customer acquisition cost goals. The team used Measured to track and compare results. This gave them clear data on TikTok's role in driving growth. The case highlights how incrementality testing can guide ad spend decisions.

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johnnie-O - Apparel & Fashion - Medium

Measured helped johnnie-O find the real value of its Meta paid social campaigns. Meta's own metrics overcounted results, while Google Analytics undercounted them. Measured's platform showed Meta camp...aigns performed 275% better than Google Analytics reported. This gave johnnie-O a clear view of marketing effectiveness. The brand used these insights to improve media measurement and drive better results.

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Johnny Was - Apparel & Fashion - Medium

Measured helped Johnny Was test the incrementality of Google PMAX. The brand wanted to know if new AI-driven ad products worked better than traditional shopping ads. Using Measured, Johnny Was achiev...ed 3X media efficiency. The platform gave them clear insight into ad spend and performance. This improved their marketing measurement and results.

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Home Goods Retailer - Retail

Measured Incrementality Platform helped a home goods retailer improve catalog campaign targeting. The brand wanted to boost revenue by increasing repeat purchases. They used to send 30-40% of catalog...s to customers who had not bought in over a year. By optimizing their audience, they achieved a 187% increase in ROAS. The retailer focuses on ethical and sustainable products.

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Outerknown - Apparel & Fashion

Outerknown used Measured to improve direct mail performance. They focused on audience testing to find the best segments. The solution helped them optimize their marketing campaigns. The case highligh...ts how data-driven testing can boost results for apparel brands.

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Product Launch: The All-New Measured Platform - 2024 Keynote

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Peers used Measured for forecasting and social media analytics

Measured Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.24/5 ★

Read Reviews (49)
Custom Reports

4.21/5 ★

Read Reviews (56)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.24/5 ★

Read Reviews (49)
Custom Reports

4.21/5 ★

Read Reviews (56)

Software Failure Risk Guidance

?

for Measured

Overall Risk Meter

Low Medium High

Top Failure Risks for Measured

Measured® Inc News

Executive

Measured Appoints Mike Finnell as Senior Vice President of Marketing ...

Measured has appointed Mike Finnell as Senior Vice President of Marketing and Andy Dubickas as Vice President of Strategic Partnerships. Finnell brings extensive experience in demand generation and growth strategies, while Dubickas offers expertise in strategic partnerships and enterprise growth. These appointments aim to accelerate Measured's expansion and enhance its AI-powered marketing effectiveness platform.

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Awards

Measured Among Inc. 5000 Fastest Growing Companies in U.S.

Measured has been named one of the fastest-growing companies in the U.S. by Inc. 5000 for the third time, driven by the adoption of its Media Mix Modeling and incrementality testing technology. This recognition underscores Measured's role in providing scalable, unbiased measurement solutions to enterprise brands across various sectors, enhancing media investment efficiency and growth.

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Product

Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling - Yahoo

Measured has launched a new omnichannel media planning tool powered by causal media mix modeling. The platform enables marketers to simulate and optimize media investments across channels, leveraging advanced analytics to predict the incremental impact of spend changes. This solution integrates with Measureds existing media effectiveness suite, providing data-driven insights for budget allocation and campaign planning in digital and offline channels. The tool aims to help brands maximize return on ad spend by quantifying the true contribution of each marketing channel. [source](https://markets.financialcontent.com/wral/article/bizwire-2025-7-1-measured-launches-omnichannel-media-planning-tool-powered-by-causal-media-mix-modeling?utm_source=openai)

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Product

Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling - Yahoo Finance

Measured has introduced the Media Plan Optimizer, an omnichannel media planning tool powered by causal Media Mix Modeling. This tool allows marketers to directly align media budgets with business outcomes, offering precise recommendations across channels and conversion types. It integrates with existing workflows and enhances connectivity with in-house or third-party models, enabling real-time forecasting and efficient budget allocation.

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Measured® Inc Profile

Company Name

Measured® Inc

Company Website

https://www.measured.com/

HQ Location

Toronto, ON M4B 1B4, CA

Employees

51-100

Social

Linkedin Twitter

Financials

SERIES A