Real-World Case Studies and Customer Success Stories with Measured

Free Fly Apparel used Measured to test Universal Ads for connected TV campaigns. They achieved a 50% lower cost per... incremental order. The campaign also drove stronger new customer growth. Measured helped Free Fly Apparel validate the impact of their CTV advertising. This case highlights measurable results in digital marketing for apparel brands.
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Measured helped a fashion retailer improve its marketing results. The retailer struggled to prove which ads drove sales. Measured's tools... gave clear data on ad performance. In four months, the retailer saw a 3X return on ad spend. Payback improved by 8 times. The team could now make faster, data-driven decisions.
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Outerknown used Measured to test and optimize their direct mail campaigns. They focused on audience testing to improve results. The... company achieved a 40% year-over-year increase in incremental ROAS for the second half of 2024. Their existing customer segment saw a 30% lift. This shows the impact of data-driven marketing measurement and audience segmentation.
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Measured helped johnnie-O find the real impact of Meta paid social campaigns. Meta's own metrics overcounted results, while Google Analytics... undercounted them. Measured showed Meta campaigns performed 275% better than Google Analytics reported. johnnie-O used these insights to better understand their marketing ROI. This case highlights the value of accurate marketing measurement for apparel brands.
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Measured helped a fashion retailer achieve 3X return on ad spend in four months. The marketing team struggled to prove... which ads drove sales. Measured provided data-driven insights to replace guesswork. The retailer saw an 8X improvement in payback. The solution improved media efficiency and budget decisions.
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Measured helped Johnny Was test the incrementality of Google PMAX. Johnny Was wanted to know if PMAX was more efficient... than traditional shopping ads. The team used Measured to analyze performance and spending. They achieved 3X media efficiency by using incrementality testing. This improved their advertising results and gave them better insight into their ad spend.
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Outerknown used Measured to improve direct mail performance. They focused on audience testing to find the best segments. The solution... helped them optimize their marketing campaigns. The case highlights how data-driven testing can boost results for apparel brands.
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Measured helped The North Face improve search efficiency. The North Face wanted better clarity in their search marketing. Measured provided... a solution to track and optimize search campaigns. The North Face saw improved results in their search efforts. This case shows how data-driven marketing can help apparel brands.
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The North Face used Measured to improve their search marketing strategy. The team gained more confidence and clarity in their... approach. Measured helped them move from testing new channels to making them key growth drivers. The North Face was able to act faster and make better decisions. Their search efficiency improved with Measured's support.
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Measured helped Faherty, a family-run apparel brand, boost total sales by 53%. Faherty wanted to know if Facebook and Instagram... ads had reached their limit and how to grow with a more diverse media mix. Measured provided cross-channel media measurement and reporting. The solution showed the true incremental value of each channel. Faherty used these insights to scale growth and optimize their marketing budget.
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johnnie-O wanted to know the real impact of its paid social campaigns. Meta’s metrics seemed too high, while Google Analytics... undervalued the results. Measured and ADM helped johnnie-O see the true value of Meta ads. They found Meta campaigns performed 275% better than Google Analytics reported. This gave johnnie-O a clear view of its paid social performance.
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Honeylove used Measured to compare Pinterest's impact to Facebook and Google. The team wanted to know if Pinterest drove awareness... and purchases better than other channels. Measured helped them test Pinterest's value using a geo scale test. After seeing the results, Honeylove doubled their Pinterest budget. The case shows how data-driven marketing measurement can guide media spend decisions.
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Johnny Was used Measured to test the incrementality of Google PMAX ads. The brand wanted to know if new AI-driven... ad products were really more efficient than traditional shopping ads. Measured helped them see where their ad spend went and what worked best. As a result, Johnny Was achieved 3X media efficiency. This case highlights the value of incrementality testing for digital advertising.
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Measured helped Hammitt increase sales by 9% using its Media Plan Optimizer. Hammitt needed to understand which digital channels drove... the most sales and where they were overinvested. The team struggled with unreliable conversion data and wanted to avoid spending on tactics that did not bring new customers. With Measured, Hammitt gained clear insights into channel performance and optimized their marketing spend. This led to better allocation of budget and measurable sales growth.
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Measured Incrementality Platform helped johnnie-O find the real value of its Meta paid social campaigns. The brand thought Meta's metrics... were too high and Google Analytics' last-click was too low. Measured and Accelerated Digital Media worked together to solve this. The result showed Meta campaigns performed 275% better than Google Analytics reported. This helped johnnie-O understand and optimize its marketing spend.
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Measured Incrementality Platform helped Outerknown improve direct mail performance. The brand used audience testing to optimize their campaigns. The solution... focused on incrementality testing and cross channel attribution. Outerknown aimed to grow their business by proving media value. The case highlights the use of data-driven marketing tools for better results.
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Made In used Measured to test Facebook ad incrementality. Their adjustment factor rose by 295%. Incremental ROAS increased by 182%.... Year-over-year incremental ROAS improved by 26%. The company gained better efficiency from Facebook ads. Measured helped them prove marketing impact with clear metrics.
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Dermalogica used the Measured platform to improve their marketing results. Over two years, they increased their total spend by 97%.... They also grew their upper funnel spend by 91%. The platform helped them optimize their media investments. This led to strong revenue growth for Dermalogica.
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Measured helped Bare Performance Nutrition test Facebook ad impact using geo testing. The team suspected Facebook was over-reporting results. With... Measured, they found a 26% increase in new customer ROAS. This let them optimize ad spend and improve marketing results. The brand now uses data-driven insights for better performance.
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Media Plan Optimizer from Measured helped Hammitt increase sales by 9%. Hammitt needed to know which digital channels drove real... growth. The tool showed where to invest for better results. Hammitt used these insights to boost sales and improve marketing ROI. The brand saw clear gains in direct-to-consumer sales.
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Dermalogica used Measured to drive revenue growth. The company focused on incremental optimization. This helped improve their business results. The... case highlights how data-driven marketing can boost sales. Dermalogica saw positive changes from using Measured.
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Made In used Measured incrementality tests to improve Facebook ad efficiency. The company wanted to see if Facebook ads really... drove sales. Measured helped them test and measure results. Made In found out which ads worked best. This helped them spend money smarter on Facebook.
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Measured helped Bare Performance Nutrition (BPN) improve their Facebook ad strategy. BPN's marketing team was unsure if Facebook ads were... driving real business growth. Using geo-testing insights from Measured, they found evidence to optimize their ad spend. As a result, BPN increased new customer ROAS by 26%. This case highlights the value of marketing measurement tools for consumer brands.
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Measured Incrementality Platform helped Made In improve Facebook ad efficiency. Made In used incrementality tests to measure the true impact... of their Facebook campaigns. The platform provided clear reporting and planning tools. This allowed Made In to optimize their media budget. The case highlights the value of incrementality testing for growing brands.
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Measured Incrementality Platform helped Dermalogica grow revenue. Dermalogica used incrementality testing and cross channel attribution. The platform enabled better media... planning and budget optimization. Dermalogica improved results with incremental optimization. The case highlights the value of data-driven marketing measurement.
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Measured helped a home goods retailer analyze the impact of its catalog campaigns. The retailer wanted to boost revenue by... targeting repeat buyers more effectively. Measured showed how to optimize catalog distribution for better results. After using Measured, the retailer achieved a 187% increase in return on ad spend. The case highlights the value of incrementality testing and audience targeting for retail marketing.
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Shinola used Measured to understand the real impact of Facebook ads. Apple’s ATT changes made it hard to track conversions... and see true results. Measured ran unbiased incrementality tests for Shinola. This helped Shinola see how much Facebook ads really drove sales. The brand could then make better decisions about digital marketing investments.
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Measured helped a home goods retailer optimize catalog campaigns. The retailer wanted to grow revenue by targeting repeat buyers better.... They had sent many catalogs to customers who had not bought recently. Measured adjusted the audience targeting. The retailer saw a 187% increase in ROAS. This improved their marketing results and sales.
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Measured Incrementality Platform helped a home goods retailer improve catalog campaign targeting. The brand wanted to boost revenue by increasing... repeat purchases. They used to send 30-40% of catalogs to customers who had not bought in over a year. By optimizing their audience, they achieved a 187% increase in ROAS. The retailer focuses on ethical and sustainable products.
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Measured Incrementality Platform helped a fashion retailer improve their marketing results. The retailer struggled to prove which ads drove sales... and found platform metrics unreliable. Measured provided incrementality measurement and reporting. In just four months, the retailer achieved 3X return on ad spend and 8X payback improvement. The team gained confidence in connecting marketing spend to business outcomes.
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Measured's geo-testing application helped a major American home services website measure TikTok's effect on new customer acquisition. The company wanted... to know if TikTok ads brought in new customers or just returning ones. They needed to keep customer acquisition costs low. Using Measured, they found out TikTok had a strong impact on attracting new customers. This insight helped them optimize their marketing spend.
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Measured helped an American home services website measure TikTok's impact on new customer acquisition. The team wanted to know if... TikTok ads brought in new customers or just returning ones. They needed to keep customer acquisition costs low. Measured provided clear insights into TikTok's role in driving new customer growth. The company connects homeowners with local professionals for home improvement.
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Measured Incrementality Platform helped Home Services Marketplace measure TikTok's impact on new customer acquisition. The company wanted to know if... TikTok ads brought in new customers or just returning ones, and if they met their customer acquisition cost goals. The team used Measured to track and compare results. This gave them clear data on TikTok's role in driving growth. The case highlights how incrementality testing can guide ad spend decisions.
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Measured helped a global automotive parts retailer prove the value of upper-funnel advertising. The company needed to show that awareness... campaigns could drive sales and growth. Measured provided tools to evaluate the impact of these campaigns. The results convinced the board to increase the marketing budget. This case highlights the importance of marketing measurement for budget decisions.
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Measured helped an automotive parts and accessories retailer prove the value of upper-funnel ads. The CMO wanted to run awareness... campaigns but faced board skepticism. Measured provided a way to show that awareness spending could drive sales and growth. The company operates in over 70 facilities with more than 5,000 employees. This led to a marketing budget increase for the retailer.
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Measured Incrementality Platform helped an automotive parts and accessories retailer prove the value of upper-funnel ads. The CMO wanted to... expand beyond mid- and lower-funnel marketing but faced board skepticism. The platform enabled the team to show that awareness campaigns could increase sales. This proof led to a marketing budget increase. The retailer operates from over 70 facilities across four continents with more than 5,000 employees.
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