Incrementality Measurement for Smarter Cross-Channel Marketing Decisions
Retail Case Studies and Success Stories with Measured
CASE STUDY Fashion Retailer
Measured Incrementality Platform helped a fashion retailer improve their marketing results. The retailer struggled to prove which ads drove sales and found platform metrics unreliable. Measured provi...ded incrementality measurement and reporting. In just four months, the retailer achieved 3X return on ad spend and 8X payback improvement. The team gained confidence in connecting marketing spend to business outcomes.
Measured Incrementality Platform helped a home goods retailer improve catalog campaign targeting. The brand wanted to boost revenue by increasing repeat purchases. They used to send 30-40% of catalog...s to customers who had not bought in over a year. By optimizing their audience, they achieved a 187% increase in ROAS. The retailer focuses on ethical and sustainable products.
Food & Beverages Case Studies and Success Stories with Measured
CASE STUDY Bare Performance Nutrition
Measured helped Bare Performance Nutrition test their Facebook marketing with geo testing. The team wanted to know if Facebook ads were really bringing in new customers. Measured showed that Facebook... was over-reporting results. With Measured's insights, Bare Performance Nutrition increased new customer ROAS by 26%. The company now spends smarter and gets better results from their marketing.
Consumer Services Case Studies and Success Stories with Measured
CASE STUDY Home Services Marketplace
Measured Incrementality Platform helped Home Services Marketplace measure TikTok's impact on new customer acquisition. The company wanted to know if TikTok ads brought in new customers or just return...ing ones, and if they met their customer acquisition cost goals. The team used Measured to track and compare results. This gave them clear data on TikTok's role in driving growth. The case highlights how incrementality testing can guide ad spend decisions.
Apparel & Fashion Case Studies and Success Stories with Measured
CASE STUDY Honeylove
Measured helped Honeylove test the true value of Pinterest as a marketing channel. Honeylove wanted to know if Pinterest drove real awareness and purchases, especially outside standard conversion win...dows. Using Measured's platform, they ran a geo scale test. The results showed Pinterest was more valuable than expected. Honeylove doubled their Pinterest budget after the test.
Faherty Brand achieved a 300% increase in email engagement and saw a 30% rise in website traffic after implementing a personalized email marketing strategy.
Measured Incrementality Platform helped Outerknown improve direct mail performance. The brand used audience testing to optimize their campaigns. The solution focused on incrementality testing and cro...ss channel attribution. Outerknown aimed to grow their business by proving media value. The case highlights the use of data-driven marketing tools for better results.
Measured Incrementality Platform helped johnnie-O find the real value of its Meta paid social campaigns. The brand thought Meta's metrics were too high and Google Analytics' last-click was too low. M...easured and Accelerated Digital Media worked together to solve this. The result showed Meta campaigns performed 275% better than Google Analytics reported. This helped johnnie-O understand and optimize its marketing spend.
Measured helped Johnny Was test the incrementality of Google PMAX. Johnny Was wanted to know if PMAX was more efficient than buying ads on each channel. They used Measured's platform to prove marketi...ng impact and increase media efficiency. The result was a 3X improvement in media efficiency. Johnny Was also gained better insight into their ad spend and performance.
Media Plan Optimizer from Measured helped Hammitt understand which digital channels drove the most sales. Hammitt used many online channels but struggled to see which ones worked best. The team found... that vendor-reported conversions did not match their sales data. With Media Plan Optimizer, Hammitt increased sales by 9%. The tool helped them invest in the right channels and grow their business.
Measured Incrementality Platform helped Dermalogica grow revenue. Dermalogica used incrementality testing and cross channel attribution. The platform enabled better media planning and budget optimiza...tion. Dermalogica improved results with incremental optimization. The case highlights the value of data-driven marketing measurement.
Measured Incrementality Platform helped Made In improve Facebook ad efficiency. Made In used incrementality tests to measure the true impact of their Facebook campaigns. The platform provided clear r...eporting and planning tools. This allowed Made In to optimize their media budget. The case highlights the value of incrementality testing for growing brands.
Automotive Case Studies and Success Stories with Measured
CASE STUDY An automotive parts and accessories retailer
Measured Incrementality Platform helped an automotive parts and accessories retailer prove the value of upper-funnel ads. The CMO wanted to expand beyond mid- and lower-funnel marketing but faced boa...rd skepticism. The platform enabled the team to show that awareness campaigns could increase sales. This proof led to a marketing budget increase. The retailer operates from over 70 facilities across four continents with more than 5,000 employees.
