InMobi Mediation Platform Overview

InMobi consolidates mobile ad sources and uses a leading mediation platform. In-app header bidding is leveraged for optimal ad performance.

Use Cases

Customers recommend Advertisement, Engaging And Following Up, Media Buying, as the business use cases that they have been most satisfied with while using InMobi Mediation Platform.

Other use cases:

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InMobi Mediation Platform Use-Cases and Business Priorities: Customer Satisfaction Data

InMobi Mediation Platform works with different mediums / channels such as Video.

Comprehensive Insights on InMobi Mediation Platform Use Cases

Case Studies

Telecommunications

CASE STUDY TM

TM used InMobi Advertising to boost GlobeOne app usage with a gamified mobile strategy. They targeted Filipinos aged 18 to 40 on gaming and streaming apps. The campaign featured a rich media intersti...tial and a 'Spin a Wheel' game with rewards. Users could redeem prizes directly in the app. The campaign drove over 1.7 million taps, a 22.22% increase in purchase consideration, and 1 in 4 users reported current usage.

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Food & Beverages

CASE STUDY Knorr

Knorr used InMobi's mobile advertising and weather targeting to boost home-cooking in the Philippines. The campaign targeted young cooks and budget shoppers on mobile apps, using interactive rich med...ia and weather-based triggers. Knorr's Sinigang soup bases were promoted during rainy days to drive engagement. The campaign achieved a 1.86x higher click-through rate and 1 in 2 ad viewers reported brand awareness. Knorr connected with Filipinos and increased awareness for its Sinigang range.

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Retail

CASE STUDY Homeplus

InMobi Performance Solutions helped Homeplus run a remarketing campaign for their mobile app. Homeplus wanted to re-engage customers who had not shopped recently. They used machine learning to target... users, smart budget allocation, and personalized ads. The campaign achieved a 5x higher click-through rate, a 288% increase in monthly revenue, and a 1358% average return on ad spend over two quarters. Homeplus turned inactive users into loyal shoppers.

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Automotive

CASE STUDY GeoTechnologies

InMobi SDK helped GeoTechnologies boost ad revenue for its TRIMA app. The company wanted to grow in-app ad revenue without hurting user experience. InMobi provided a lightweight SDK and access to pre...mium ad formats like interstitial and rewarded video ads. GeoTechnologies saw a 3x quarter-over-quarter increase in ad impressions and revenue from interstitial ads. eCPMs from interstitial and rewarded video ads rose 1.5x. The partnership led to higher fill rates and strong daily ad revenue.

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Food & Beverages

CASE STUDY Wyeth Nutrition

InMobi helped Wyeth Nutrition boost brand awareness for Bonakid Pre-School 3+ in the Philippines. The brand used a gamified mobile ad experience to reach 774,000 Filipinos. The campaign achieved a 2....39x higher click-through rate and a 33.33% lift in awareness. Interactive gameplay and targeted ads engaged mothers and drove traffic to online stores. Wyeth Nutrition praised InMobi for innovative and immersive execution.

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Apparel & Fashion

CASE STUDY Raymond

InMobi Advertising helped Raymond boost store visits for its ready-to-wear menswear line using an AI-driven hyperlocal mobile campaign. The campaign used geo-targeted marketing and advanced audience ...segmentation to reach shoppers near Raymond stores. Tap-to-Map creative technology let users find nearby stores easily. Raymond saw over 100,000 store visitors, an 18% lower cost per footfall than the industry average, and a 12% increase in sales compared to the previous year.

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InMobi Mediation Platform Features

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FEATURE RATINGS AND REVIEWS
Custom Reports

3.31/5 ★

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CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.31/5 ★

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Inmobi News

Executive

InMobi appoints Kunal Nagpal as chief business officer overseeing InMobis ad businesses

InMobi appointed Kunal Nagpal as chief business officer to oversee its advertising businesses, including Glance AI, InMobi Global Exchange, and InMobi DSP. Nagpal will lead efforts to unify InMobi's go-to-market strategy and improve customer experiences across its ad tech platforms.

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Product

InMobi Advertising Launches Buyer Hub to Transform Mobile Programmatic Buying

InMobi Advertising launched the InMobi Buyer Hub, a self-service platform for mobile programmatic media buying. The platform uses agentic AI to streamline deal curation, enabling agencies, brands, retail media networks, and DSPs to efficiently build, plan, and optimize programmatic campaigns. Early adopters like Audigent and Givsly are leveraging enhanced audience data and sell-side curation for improved campaign precision and transparency.

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Product

InMobi launches AI-powered self-service platform for programmatic media buyers

InMobi launched the InMobi Buyer Hub, an AI-powered self-service platform for programmatic media buyers. The platform streamlines mobile inventory access, campaign optimization, and data-driven targeting for agencies, brands, and DSPs. Agentic AI accelerates deal curation and programmatic deal ID generation. Early partners like Audigent and Givsly use the platform for audience data integration and sell-side curation.

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Product

InMobi Advertising Unveils Mobile-First Curation Platform Empowering All Media Buyers with Precision, Transparency, and Control - Business Wire

InMobi Advertising launched a mobile-first curation platform designed for media buyers. The platform offers advanced tools for campaign precision, transparency, and control across mobile advertising. It enables agencies and brands to efficiently manage programmatic ad inventory, optimize targeting, and ensure brand safety, strengthening InMobis position in mobile marketing technology.

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Inmobi Profile

Company Name

Inmobi

Company Website

https://www.inmobi.com/

Year Founded

2007

HQ Location

15420 Laguna Canyon Rd Irvine, CA 92618

Employees

501-1000

Social

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Financials

PRIVATE