Nexxen Overview
Amobee, now known as Nexxen, delivers a comprehensive advertising platform that integrates TV, programmatic, digital, and social channels. This unification allows businesses to streamline their advertising efforts across multiple platforms, enhancing their reach and engagement. By leveraging data expertise, Amobee empowers advertisers and broadcasters to target well-defined audiences, ensuring more effective media investments. The platform's automated capabilities facilitate cross-screen reach, optimizing advertising strategies for improved business outcomes. With a focus on growth and optimization, Amobee supports businesses in achieving their advertising goals efficiently.
Use Cases
Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Nexxen.
Business Priorities
Improve Digital And Social Presence and Improve ROI are the most popular business priorities that customers and associates have achieved using Nexxen.
Nexxen Use-Cases and Business Priorities: Customer Satisfaction Data
Nexxen works with different mediums / channels such as Mass Media. Television. Social Media etc.
Nexxen's features include Personalization, and Dashboard. and Nexxen support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Nexxen analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Cloud-based solution that helps with multi-channel advertising planning, execution, campaign monitoring in real-time and more...." Peer review from Amobee
Peer review evidence (same sources as the product rating summary)
"...Amobee made its wager after assessing a variety of technology providers and determining that Videology was unique compared to companies that had fashioned themselves to fit into the programmatic space for a world that came out of remnant display advertising and frames..." Timing is Everything. Amobee s Smolin On the Videology Acquisition
"...Enrich the customer experience by delivering personalized, engaging content at scale to drive deeper engagement with consumers and higher ROAS for brands. ..." Plan Better with Amobee Advertising Solutions
"...As a complement to native social advertising tools, Amobee Social helps cross-channel advertisers aggregate data across Facebook, Instagram, Pinterest, Twitter and Snapchat for a single source of truth for social media activity. ..." Activate Campaigns Faster on the Amobee Advertising Platform
Nexxen, Taptica, Epom Ad Server, Kintegra Platform, The Trade Desk, etc., all belong to a category of solutions that help Digital Advertising Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Amobee unifies TV, programmatic, digital, and social advertising on one platform. Businesses are optimized and grown through Amobee's end-to-end solutions.
Popular Business Setting
for Nexxen
Top Industries
- Food & Beverages
- Automotive
- Media Production
Popular in
Nexxen is popular in Food & Beverages, Automotive, and Media Production and is widely used by
Nexxen Customer wins, Customer success stories, Case studies
How can Nexxen enhance your Advertisement process?
How can Nexxen enhance your Engagement Management process?
What makes Nexxen ideal for Channel Marketing?
What makes Nexxen ideal for Media Buying?
How does Nexxen address your Competitive Intelligence Challenges?
11 buyers and buying teams have used Cuspera to assess how well Nexxen solved their Digital Advertising Platform needs. Cuspera uses 681 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Advertising Platform needs.
Frequently Asked Questions (FAQ)
What buyers ask before choosing Nexxen
What is Nexxen?
Amobee is an advertising platform that understands how people consume content. It optimizes outcomes for advertisers and media companies while providing a better consumer experience. Through this platform, customers are helped to further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly-owned subsidiary of Singtel, one of the largest communications technology companies in the world.
Amobee is an Advertiser Campaign Management Software. Amobee is a technology company that transforms the way brands and agencies make marketing decisions. Amobee's patented Brand intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindsets and interests.
Its unified platform enables marketers to seamlessly plan, and activate cross-channel, programmatic media campaigns using Brand Intelligence and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. The key features incude Target audiences across channels and devices and Access to direct publisher inventory.
It allows to understand and optimally influence consumers' decision journey across any stage. Amobee enhances opportunities to reach potential cunsumers with timely messaging by merging owned data assets with Amobee's robust second and third-party data marketplace.
What is Nexxen used for?
What are the top features of Nexxen?
Who uses Nexxen?
What are Nexxen alternatives?
Where is Nexxen located?
Peers used Nexxen for advertisement and engagement management
Nexxen Competitors
Nexxen Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (9) |
| Analytics | Read Reviews (109) |
| Custom Reports | Read Reviews (45) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (9) |
| Analytics | Read Reviews (109) |
| Custom Reports | Read Reviews (45) |
Nexxen Integrations
Nexxen integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Nexxen
Overall Risk Meter
Top Failure Risks for Nexxen
Nexxen International Ltd. News
Nexxen Introduces Standardization of Smart TV Home Screen Advertising - The Manila Times
Nexxen has launched a standardized framework for Smart TV home screen advertising, simplifying ad buying and activation across OEMs. This initiative allows advertisers to efficiently scale campaigns through Nexxen TV Home Screen, enhancing creative consistency and reach. The solution integrates with DSPs like The Trade Desk and Google Display & Video 360, offering programmatic access to major OEMs.
Nexxen Launches Standardized Smart TV Home Screen Inventory Specifications Across OEMs - Quiver Quantitative
Nexxen has launched standardized specifications for Smart TV home screen inventory across various OEMs, aiming to streamline advertising by simplifying campaign activation on Connected TV home screens. This initiative allows demand-side platforms and advertisers to programmatically bid on premium inventory, enhancing efficiency and scalability. Nexxen's strategic partnerships with major DSPs and agencies further solidify its position in the advertising technology sector.
Nexxen Names Chance Johnson President
Nexxen has appointed Chance Johnson as President, Kara Puccinelli as Chief Commercial Officer, and Kenneth Suh as Chief Business Officer. These executive changes aim to accelerate Nexxen's enterprise growth across its unified advertising platform, which leverages AI and proprietary data to enhance performance. Johnson will focus on strengthening strategic client and partner relationships.
Nexxen Accelerates First-Party Data Activation with New DSP Onboarding ...
Nexxen has launched a new first-party data onboarding capability within its demand-side platform (DSP), Nexxen DSP. This feature allows advertisers to ingest, validate, and prepare audiences for activation in under 24 hours, enhancing the value of first-party data. The integration with Nexxen's Unified Identity Graph provides privacy-safe insights and expands audience visibility across devices, improving campaign planning and execution.
Nexxen International Ltd. Profile
Company Name
Nexxen International Ltd.
Company Website
https://nexxen.com/HQ Location
Redwood City- HQ 100 Redwood Shores Parkway 3rd Floor Redwood City, CA 94065
Employees
501-1000
Social
Financials
SERIES D
