Nexxen Overview

Amobee, now known as Nexxen, delivers a comprehensive advertising platform that integrates TV, programmatic, digital, and social channels. This unification allows businesses to streamline their advertising efforts across multiple platforms, enhancing their reach and engagement. By leveraging data expertise, Amobee empowers advertisers and broadcasters to target well-defined audiences, ensuring more effective media investments. The platform's automated capabilities facilitate cross-screen reach, optimizing advertising strategies for improved business outcomes. With a focus on growth and optimization, Amobee supports businesses in achieving their advertising goals efficiently.

Use Cases

Customers recommend Advertisement, Engagement Management, Channel Marketing, as the business use cases that they have been most satisfied with while using Nexxen.

Other use cases:

  • Media Buying
  • Competitive Intelligence
  • Sending & Publishing Communications
  • Workflow Management
  • Social Media Management
  • Campaign Management
  • Forecasting
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Business Priorities

Improve Digital And Social Presence and Improve ROI are the most popular business priorities that customers and associates have achieved using Nexxen.

Other priorities:

  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Improve Brand Engagement
  • Acquire Customers
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Visibility
  • Launch New Products
  • Establish Thought Leadership
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Nexxen Use-Cases and Business Priorities: Customer Satisfaction Data

Nexxen works with different mediums / channels such as Mass Media. Television. Social Media etc.

Nexxen's features include Personalization, and Dashboard. and Nexxen support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also Nexxen analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Giving us the opportunity to amplify our message at pivotal points of change in the weather and to customize messages within DMAS resulted in increased audience engagement and site performance...." Peer review by Smita Allex, Managing Director, Mindshare

Nexxen, Taptica, Epom Ad Server, Kintegra Platform, The Trade Desk, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Amobee unifies TV, programmatic, digital, and social advertising on one platform. Businesses are optimized and grown through Amobee's end-to-end solutions.

Popular Business Setting

for Nexxen

Top Industries

  • Food & Beverages
  • Automotive
  • Media Production

Popular in

Nexxen is popular in Food & Beverages, Automotive, and Media Production and is widely used by

Nexxen Customer wins, Customer success stories, Case studies

What benefits does Nexxen offer for Engagement Management?

How can Nexxen optimize your Channel Marketing Workflow?

How can Nexxen enhance your Media Buying process?

Why is Nexxen the best choice for Competitive Intelligence?

11 buyers and buying teams have used Cuspera to assess how well Nexxen solved their Cross Channel Advertising needs. Cuspera uses 681 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Guild - Education - education

Guild wanted to increase brand awareness among frontline workers and upskillers. They worked with Nexxen and used its unified full-stack solution for a targeted awareness campaign. The campaign focus...ed on reaching adults aged 18-54 in key industries. Guild used Nexxen's data solutions to engage live sports audiences across CTV, OLV, and display. The goal was to connect more people with career advancement opportunities through workforce education.

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Visit Indiana - Government Administration - government administration

Visit Indiana wanted to increase awareness among high-value travelers and encourage them to visit the state. They used Nexxen's data solutions and creative tools to reach adults aged 25-54 with highe...r incomes who take frequent vacations. The campaign used connected TV and display ads to target these travelers. As a result, the campaign saw a 0.10% click-through rate, a 17% lift in consideration after 4-6 exposures, and a 15% lift in aided awareness after 10+ exposures. The overall campaign video completion rate was 97%, and it reached 98% for creative engaged audience segments.

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Toyota - Automotive - Automotive

Nexxen's unified platform helped Toyota achieve over $600 return on ad spend (ROAS) by connecting digital media exposure to verified offline vehicle sales. Toyota used Nexxen DSP, SSP, and Smart Cont...extual Targets to reach new buyers and exclude current owners. The solution gave Toyota faster monthly insights and shifted measurement from proxy KPIs to real business results. The campaign delivered transparency, efficiency, and measurable impact for Toyota's automotive marketing.

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LALO Tequila - Food & Beverages - Food & Beverages

Nexxen Discovery and premium inventory helped LALO Tequila boost brand awareness by 189% above benchmark. The campaign targeted health-minded Gen Z and Millennial spirit enthusiasts. Nexxen’s DSP and... Discovery Audience Segments enabled precise audience reach and efficient display ad delivery. Every impression reinforced LALO Tequila’s position as a better-for-you spirit. The campaign built strong awareness among new tequila audiences.

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Splash Bay Media - Marketing And Advertising - Marketing and Advertising

Nexxen’s Curated Marketplace helped Splash Bay Media grow revenue by 63% from H1 to H2 2025. The platform gave buyers fast, flexible access to premium CTV inventory and enabled targeted audience stra...tegies. Splash Bay Media saw a 16% improvement in eCPM efficiency and a 3x increase in fill rate. Audience overlap improved 4.5x, and buyer CTV budgets grew 5x. The partnership made it easier to deliver high-value, data-driven PMPs.

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Traditional Medicinals - Food & Beverages - food & beverages

Traditional Medicinals wanted to boost awareness and sales of their wellness teas during cold and flu season. They worked with Guru and used Nexxen's unified platform to target conscious consumers an...d wellness enthusiasts. The campaign aimed to increase brand awareness, drive site visits, and encourage purchases. Nexxen's technology helped eliminate wasted impressions and improve ad targeting. As a result, Traditional Medicinals saw a double-digit increase in sales.

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Frequently Asked Questions(FAQ)

for Nexxen

What is Nexxen?

Amobee is an advertising platform that understands how people consume content. It optimizes outcomes for advertisers and media companies while providing a better consumer experience. Through this platform, customers are helped to further their audience development, optimize their cross channel performance across all TV, connected TV, and digital media, and drive new customer growth through detailed analytics and reporting. Amobee is a wholly-owned subsidiary of Singtel, one of the largest communications technology companies in the world.

Amobee is an Advertiser Campaign Management Software. Amobee is a technology company that transforms the way brands and agencies make marketing decisions. Amobee's patented Brand intelligence technology measures digital engagement to provide a deeper understanding of audiences, their mindsets and interests.

Its unified platform enables marketers to seamlessly plan, and activate cross-channel, programmatic media campaigns using Brand Intelligence and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. The key features incude Target audiences across channels and devices and Access to direct publisher inventory.

It allows to understand and optimally influence consumers' decision journey across any stage. Amobee enhances opportunities to reach potential cunsumers with timely messaging by merging owned data assets with Amobee's robust second and third-party data marketplace.

What is Nexxen used for?

Nexxen is a Cross Channel Advertising Software mainly used by its customers to Improve Digital And Social Presence and Improve ROI by Advertisement, Engagement Management and Channel Marketing .

What are the top features of Nexxen?

Personalization, Dashboard are some of the top features of Nexxen.

Who uses Nexxen?

Nexxen is used by Food & Beverages, Automotive and Media Production among other industries.

What are Nexxen alternatives?

Taptica, Epom Ad Server, Kintegra Platform and The Trade Desk are popular alternatives for Nexxen.

Where is Nexxen located?

Nexxen is headquartered at Redwood City- HQ 100 Redwood Shores Parkway 3rd Floor Redwood City, CA 94065.
lightning

Peers used Nexxen for advertisement and engagement management

Nexxen Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.92/5 ★

Read Reviews (9)
Analytics

4.88/5 ★

Read Reviews (109)
Custom Reports

4.76/5 ★

Read Reviews (45)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.92/5 ★

Read Reviews (9)
Analytics

4.88/5 ★

Read Reviews (109)
Custom Reports

4.76/5 ★

Read Reviews (45)

Software Failure Risk Guidance

?

for Nexxen

Overall Risk Meter

Low Medium High

Top Failure Risks for Nexxen

Nexxen International Ltd. News

Product

Nexxen announces AI campaign assistant enhancements

Nexxen has announced significant enhancements to its AI campaign assistant, NexAI, within its demand-side platform (DSP). The updates include improved capabilities for campaign management, analytics tracking, and troubleshooting. Nexxen is also launching a new DSP user interface to streamline workflows and enhance user onboarding. Future plans involve further optimization features for stronger campaign performance.

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Product

Nexxen Launches AI-Native DSP Interface to Enhance Campaign Performance ...

Nexxen has launched an AI-native interface for its demand-side platform (DSP) to enhance programmatic advertising. The new interface, alongside upgrades to the nexAI DSP Assistant, aims to improve campaign performance through AI-powered insights, automation, and real-time diagnostics. The assistant now offers pre-campaign checks, mid-campaign optimization, and troubleshooting. Nexxen plans to expand AI capabilities with new agents for audience discovery and optimization.

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Product

Nexxen Launches AI-Native DSP for Full-Funnel Growth

Nexxen has launched an AI-native Demand Side Platform (DSP) designed to enhance full-funnel campaign performance. The platform includes an updated nexAI DSP Assistant, enabling marketers to optimize campaign planning, execution, and management. This AI-driven tool aims to streamline media buying processes, improve campaign efficiency, and reduce budget wastage by integrating quality assurance and optimization features. The launch signifies a strategic shift towards AI-led decision-making in digital advertising.

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Product

Nexxen adds AI that checks ad campaigns before launch and mid-flight

Nexxen introduces AI technology to evaluate ad campaigns both pre-launch and during execution. This enhancement aims to optimize campaign performance and ensure alignment with strategic goals.

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Nexxen International Ltd. Profile

Company Name

Nexxen International Ltd.

Company Website

https://nexxen.com/

HQ Location

Redwood City- HQ 100 Redwood Shores Parkway 3rd Floor Redwood City, CA 94065

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

SERIES D