Real-World Case Studies and Customer Success Stories with Nexxen

Traditional Medicinals wanted to boost awareness and sales of their wellness teas during cold and flu season. They worked with... Guru and used Nexxen's unified platform to target conscious consumers and wellness enthusiasts. The campaign aimed to increase brand awareness, drive site visits, and encourage purchases. Nexxen's technology helped eliminate wasted impressions and improve ad targeting. As a result, Traditional Medicinals saw a double-digit increase in sales.
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Nexxen Discovery and premium inventory helped LALO Tequila boost brand awareness by 189% above benchmark. The campaign targeted health-minded Gen... Z and Millennial spirit enthusiasts. Nexxen’s DSP and Discovery Audience Segments enabled precise audience reach and efficient display ad delivery. Every impression reinforced LALO Tequila’s position as a better-for-you spirit. The campaign built strong awareness among new tequila audiences.
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FreshDirect wanted to increase online sales. They used Nexxen Studio to optimize their creative assets for CTV and Nexxen SSP... for media buying. Tombras, their agency, worked with Nexxen to reach the right audience and improve efficiency. As a result, FreshDirect saw a 22% increase in online sales. The campaign showed that CTV creative can drive measurable results.
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A newly launched tequila brand wanted to grow its presence in local markets and increase sales at key retailers. The brand worked... with Nexxen and used Nexxen Discovery, Nexxen Data Platform, InMarket Data Segments, and Nexxen DSP. They targeted shoppers likely to buy their product and focused on both in-store and online sales. The campaign achieved a 29:1 return on ad spend. The partnership also helped build stronger relationships with distributors and retailers.
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Brown Brothers wanted to improve awareness and sales for their Prosecco and fruity wines. They needed to adapt to cookieless... targeting and keep customers engaged. Working with Hatched and Nexxen, they used the Nexxen Data Platform and Hatched ID to manage and use their first-party data. This helped them reach new high-value audiences and run a successful promotion. The campaign was their most successful engagement and on-pack promotion.
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Nexxen Discovery, Nexxen Studio Custom Creative, and Nexxen Creative Analysis helped California Highway Patrol boost motorcycle safety awareness. The campaign reached... over 14 million unique users across California. Persona-based targeting and cross-screen activation drove a 130% higher CTR than benchmarks. Nexxen Studio-Optimized Creative delivered a 0.95% CTR in rich media and a 150% above-benchmark CTR in display. Motorcycle-related search terms rose 30% year over year.
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Nexxen helped the Arizona Office of Tourism drive a 5x increase in visitor volume and visit rate. The campaign used... Nexxen Studio, Nexxen Discovery, and TVI to reach high-intent travelers across CTV, OLV, and display. The solution delivered 58.8 million impressions and a 37% year-over-year increase in impressions. Click-through rates rose by 138% and Discovery Audiences saw a 99% video completion rate. Visitors spent an average of 6 days in Arizona.
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Visit Indiana wanted to increase awareness among high-value travelers and encourage them to visit the state. They used Nexxen's data... solutions and creative tools to reach adults aged 25-54 with higher incomes who take frequent vacations. The campaign used connected TV and display ads to target these travelers. As a result, the campaign saw a 0.10% click-through rate, a 17% lift in consideration after 4-6 exposures, and a 15% lift in aided awareness after 10+ exposures. The overall campaign video completion rate was 97%, and it reached 98% for creative engaged audience segments.
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Nexxen's unified platform helped Toyota achieve over $600 return on ad spend (ROAS) by connecting digital media exposure to verified offline vehicle sales. Toyota used Nexxen... DSP, SSP, and Smart Contextual Targets to reach new buyers and exclude current owners. The solution gave Toyota faster monthly insights and shifted measurement from proxy KPIs to real business results. The campaign delivered transparency, efficiency, and measurable impact for Toyota's automotive marketing.
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Lexus wanted to market their electric vehicles to LGBTQ+ and multicultural audiences. There was low awareness of EVs in these... groups, even though they liked hybrid cars. Walton Isaacson used Nexxen Discovery's audience insights and Nexxen DSP to target these groups. The goal was to reach people likely to take actions like getting price quotes or finding a dealer. The campaign helped Lexus see better results at the lower end of the sales funnel.
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A Toyota regional dealer group wanted to improve their programmatic media strategy. They used Nexxen’s full-stack platform to streamline operations... and enhance targeting. The solution helped them get better attribution and reach. They saw a 126% increase in recognized conversions using a custom identity graph. They also had 248% more derived actions for CTV and 19% more value in display for eCPM with Nexxen SSP. Using Nexxen Discovery insights, they gained 97% more value in OLV for eCPC and 68% more value in display for eCPC.
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Empower wanted to increase brand awareness among adults aged 35-64 with investable assets of $100K or more. They worked with... Nexxen to reach this audience using Nexxen's full-stack platform. Empower used Nexxen Discovery, Nexxen TV Intelligence, and Content Targeting. They targeted people watching Olympics and premium live sports content on CTV. Nexxen's platform helped Empower plan, target, and activate their campaign across premium inventory. As a result, Empower was able to reach qualified audiences and boost brand awareness.
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Revry is a global streaming network that shares LGBTQ+ stories. They wanted to grow their programmatic guaranteed and private marketplace... ad revenue. They used Nexxen's Self-Serve SSP to manage and sell their ad inventory. Nexxen helped Revry use their first-party data and reach more buyers. As a result, Revry saw a 336% increase in PG/PMP revenue year-over-year.
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Guild wanted to increase brand awareness among frontline workers and upskillers. They worked with Nexxen and used its unified full-stack... solution for a targeted awareness campaign. The campaign focused on reaching adults aged 18-54 in key industries. Guild used Nexxen's data solutions to engage live sports audiences across CTV, OLV, and display. The goal was to connect more people with career advancement opportunities through workforce education.
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Bupa wanted to reach more people with their TV ads and avoid showing the same ad to the same person twice. They worked with... Atomic 212 and Nexxen to use special TV data and tools. They used Nexxen's TV Intelligence tool, including TV Audience Segments and Cross Screen Measurement. This helped them plan their ads better. As a result, Bupa saw a 16% increase in incremental reach for their campaign.
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Nexxen DSP and Nexxen SSP helped Rhone, a high-performance apparel brand, run its first programmatic OLV campaign. Rhone wanted to... lower costs for reaching men and women. Nexxen's full-stack solution included premium private marketplace inventory and CTV placements. Rhone saw a 15% lower OLV eCPA and a 25% lower CTV eCPA compared to other SSPs. The campaign improved cost efficiency for Rhone.
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Nexxen’s Curated Marketplace helped Splash Bay Media grow revenue by 63% from H1 to H2 2025. The platform gave buyers... fast, flexible access to premium CTV inventory and enabled targeted audience strategies. Splash Bay Media saw a 16% improvement in eCPM efficiency and a 3x increase in fill rate. Audience overlap improved 4.5x, and buyer CTV budgets grew 5x. The partnership made it easier to deliver high-value, data-driven PMPs.
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Troy-Bilt wanted to reach more consumers beyond their usual customers. They worked with Nexxen Studio and Say It Now to... create a CTV audio campaign. The campaign let viewers use Amazon Echo (Alexa) to get recipes while doing yard work. The campaign got a 38% conversion rate with opted-in consumers. Brand recall went up by 13%.
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Kentucky Lottery used Nexxen DSP and Nexxen Discovery to boost ticket sales and gain insights for future campaigns. They worked with... PopShorts to create influencer-driven ads. The campaign targeted Kentucky residents aged 25 and older. Nexxen DSP helped reach key audiences with premium CTV and display ads. Nexxen Discovery provided data on trending lottery content and media habits. The campaign exceeded performance benchmarks and delivered valuable insights for future media planning.
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