Real-World Case Studies and Customer Success Stories with Nexxen

Amobee helped Pringles boost ad engagement during the Super Bowl. The campaign used a live War Room and audience planning... tools to track trends and optimize in real time. Automated social ads ran on Facebook, Instagram, and Twitter to support TV spots. Pringles reached 3.7 million unique users. Ad engagement rates rose by 144%. Impressions efficiency increased by 35%.
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Amobee helped evian boost its Wimbledon campaign. Using Amobee Brand Intelligence, evian launched a #wimblewatch Twitter campaign with daily videos.... Amobee set up a Data War Room to track engagement and optimize in real time. The campaign achieved a 72% higher CTR than target, reaching 1.31%. Over 90,000 users visited evian’s Wimbledon site and 305,000 watched the videos.
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LALO Tequila used Nexxen’s Discovery Audience Segments and premium inventory to run a data-driven awareness campaign. The goal was to... reach health-minded Gen Z and Millennial spirit enthusiasts. Nexxen’s DSP helped LALO Tequila target their audience with precision and scale. The campaign achieved a 189% increase above benchmark in brand awareness. Every impression reinforced LALO Tequila’s position as a better-for-you tequila.
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Nexxen Studio and SSP helped FreshDirect boost online sales by 22%. Tombras used Nexxen Studio to optimize creative assets for... CTV ads. The campaign ran through Nexxen's SSP to reach targeted audiences. This approach minimized waste and improved campaign efficiency. The result was a measurable increase in online orders for FreshDirect.
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Nexxen's unified platform helped Traditional Medicinals boost sales by double digits. The agency Guru used Nexxen's data and creative tools... to target conscious consumers. They focused on programmatic media buying for wellness teas during cold and flu season. The campaign increased awareness and drove first-time site visits. Nexxen's technology eliminated wasted impressions and improved ad efficiency.
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Nexxen helped a new tequila brand boost sales using its data platform and InMarket partnership. The brand wanted to increase... in-store and online sales at key retailers. Nexxen used geo targeting to reach shoppers and competitors’ customers. The campaign achieved a 29:1 return on ad spend. The tequila brand strengthened ties with distributors and retailers.
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Brown Brothers used the Nexxen Data Platform to improve their first-party data strategy. They wanted to reach more high-value audiences... and drive in-store sales for their wine products. Working with their agency Hatched, they targeted female consumers under 40 who are interested in makeup and skincare. The campaign focused on email engagement and privacy-compliant data onboarding. The approach led to their most successful customer engagement and on-pack promotion.
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Spotify used Amobee’s advertising platform to boost engagement in Australia and New Zealand. They aimed to improve brand consideration and... familiarity with interactive, meme-inspired banners. Amobee’s Brand Intelligence tracked trending music topics and delivered daily insights for creative ideas. Spotify’s banners let users preview playlists and play 30-second song clips inside ads. Engagement rates reached 83% in Australia and 92% in New Zealand.
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Amobee helped the NBA boost TV viewership for Christmas Day games. The campaign used data-driven, interactive video ads to target... core and casual fans on Facebook and Instagram. NBA saw a 19-point lift in tune-in intent and a 16% increase in video view rates. Ad recall rose by 18 points, with 41 million impressions delivered. TV viewership grew 17% to 1.4 million, and national TV ad revenue increased 11%.
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Kentucky Lottery used Nexxen DSP and PopShorts to boost ticket sales. The campaign targeted Kentucky residents over 25. Nexxen DSP... delivered ads on premium CTV and display channels. The campaign exceeded performance benchmarks. Nexxen Discovery provided insights for future media strategies.
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Nexxen technology helped Revry, a global LGBTQ+ streaming network, boost programmatic guaranteed and private marketplace revenue by 336% year-over-year. Revry used Nexxen's... self-serve SSP to manage and sell ad inventory programmatically. The platform enabled Revry to leverage first-party data and connect engaged audiences with major brand advertisers. Nexxen's support and technology drove strong growth in Revry's advertising business.
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Amobee helped Kia boost engagement for the Forte with interactive video ads. Kia reached over 11 million consumers using contextual... targeting. The campaign achieved a 92% video completion rate. Engagement rate with interactive ad units increased by 84%. The virtual showroom let users explore Forte features in a 360-degree digital model. Amobee's AI-driven platform optimized branding and performance KPIs for Kia.
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Fiat used Amobee's advertising platform to boost their presence during the 2015 Women's World Cup. They launched custom video content... on Twitter to engage soccer fans and promote the new Fiat 500X. Amobee Brand Intelligence provided real-time audience insights for targeted media activation. Fiat achieved a 30% increase in cost-per-view efficiency and a 16% average engagement rate. The campaign generated 347,000 video views and outperformed previous auto campaigns.
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Toyota used Nexxen's unified platform to link digital ads to real car sales. The campaign targeted new buyers and excluded... current Toyota owners. Nexxen DSP, SSP, and Smart Contextual Targets gave Toyota faster insights and better transparency. Toyota achieved over $600 return on ad spend by measuring offline sales, not just digital KPIs. The approach showed how digital media can drive real-world results for automotive brands.
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Nexxen helped a Toyota regional dealer group improve their programmatic media strategy. The group used Nexxen’s full-stack platform to enhance... targeting and maximize reach across CTV, OLV, and display. They saw a 126% increase in recognized conversions using a custom identity graph. CTV actions rose by 248% with Nexxen SSP versus third-party SSPs. Display and OLV campaigns gained up to 97% more value in eCPC and 22% more in eCPM using Nexxen Discovery insights.
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Nexxen helped California Highway Patrol promote its motorcycle safety training program. The campaign used data-driven, multi-channel outreach to target motorcycle... owners and thrill seekers. Nexxen and Riester ran ads across CTV, OLV, display, DOOH, and rich media. The campaign reached over 14 million unique users. Click-through rates were up to 150% above benchmark. Searches for motorcycle safety courses rose 30% year over year.
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Nexxen helped the Arizona Office of Tourism drive a 5x increase in visitor volume using audience intelligence and cross-screen optimization. The campaign used... proprietary data, persona-driven creative, and retargeting to reach high-intent travelers across CTV, OLV, and display. Over 58.8 million impressions were served, with a 37% year-over-year increase in impressions and a 138% uplift in click-through rate. Visitors spent an average of 6 days in Arizona. The partnership reclaimed market share and boosted engagement.
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Visit Indiana used Nexxen’s platform to reach high-value travelers. The campaign targeted adults 25-54 with household incomes over $75K. Nexxen’s... data solutions helped increase ad awareness by 15% and aided awareness by 15%. Consideration to visit Indiana rose by 17%. The campaign achieved a 97% video completion rate and a 0.10% click-through rate.
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Amobee’s TV Amplifier helped Horizon Media drive a 65% incremental reach unique to digital for a major CPG client. The agency used... TV-informed digital strategies to identify and engage underexposed TV audiences across CTV and digital channels. By optimizing ad delivery and layering third-party data, Horizon Media doubled ROI and increased product volume by 10%. The partnership reduced media waste and improved cross-screen campaign effectiveness.
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Nexxen’s Curated Marketplace helped Splash Bay Media grow revenue by 63% from H1 to H2 2025. The platform gave buyers... faster access to premium CTV inventory and enabled more targeted audience strategies. Splash Bay Media saw a 16% improvement in eCPM efficiency and a 3x increase in fill rate. Audience overlap improved 4.5x, and buyer CTV budgets grew 5x. The partnership made it easier to deliver high-value, data-driven PMPs.
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Nexxen Discovery and Nexxen DSP helped Walton Isaacson drive lower-funnel results for Lexus. Walton Isaacson used Nexxen's marketing insights to... target LGBTQ+ and multicultural audiences. The campaign focused on promoting Lexus EVs to groups with high hybrid affinity but low EV awareness. Contextual targeting aimed to boost actions like price quotes and dealer visits. Nexxen's solutions enabled more effective audience engagement and campaign execution.
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