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Food & Beverages Case Studies and Customer Success Stories with Nexxen
LALO Tequila
- Food & Beverages
- Small
Austin, USA
LALO Tequila used Nexxen’s Discovery Audience Segments and premium inventory to run a data-driven awareness campaign. The goal was to... reach health-minded Gen Z and Millennial spirit enthusiasts. Nexxen’s DSP helped LALO Tequila target their audience with precision and scale. The campaign achieved a 189% increase above benchmark in brand awareness. Every impression reinforced LALO Tequila’s position as a better-for-you tequila.
Nexxen Studio and SSP helped FreshDirect boost online sales by 22%. Tombras used Nexxen Studio to optimize creative assets for... CTV ads. The campaign ran through Nexxen's SSP to reach targeted audiences. This approach minimized waste and improved campaign efficiency. The result was a measurable increase in online orders for FreshDirect.
Traditional Medicinals
- Food & Beverages
- Medium
Sebastopol, USA
Nexxen's unified platform helped Traditional Medicinals boost sales by double digits. The agency Guru used Nexxen's data and creative tools... to target conscious consumers. They focused on programmatic media buying for wellness teas during cold and flu season. The campaign increased awareness and drove first-time site visits. Nexxen's technology eliminated wasted impressions and improved ad efficiency.
Brown Brothers used the Nexxen Data Platform to improve their first-party data strategy. They wanted to reach more high-value audiences... and drive in-store sales for their wine products. Working with their agency Hatched, they targeted female consumers under 40 who are interested in makeup and skincare. The campaign focused on email engagement and privacy-compliant data onboarding. The approach led to their most successful customer engagement and on-pack promotion.
A newly launched tequila brand
- Food & Beverages
- Small
USA
Nexxen helped a new tequila brand boost sales using its data platform and InMarket partnership. The brand wanted to increase... in-store and online sales at key retailers. Nexxen used geo targeting to reach shoppers and competitors’ customers. The campaign achieved a 29:1 return on ad spend. The tequila brand strengthened ties with distributors and retailers.
California Highway Patrol
- Government Administration
- Large
Sacramento, USA
Nexxen helped California Highway Patrol promote its motorcycle safety training program. The campaign used data-driven, multi-channel outreach to target motorcycle... owners and thrill seekers. Nexxen and Riester ran ads across CTV, OLV, display, DOOH, and rich media. The campaign reached over 14 million unique users. Click-through rates were up to 150% above benchmark. Searches for motorcycle safety courses rose 30% year over year.
Arizona Office of Tourism
- Government Administration
- Small
Phoenix, USA
Nexxen helped the Arizona Office of Tourism drive a 5x increase in visitor volume using audience intelligence and cross-screen optimization. The campaign used... proprietary data, persona-driven creative, and retargeting to reach high-intent travelers across CTV, OLV, and display. Over 58.8 million impressions were served, with a 37% year-over-year increase in impressions and a 138% uplift in click-through rate. Visitors spent an average of 6 days in Arizona. The partnership reclaimed market share and boosted engagement.
Visit Indiana used Nexxen’s platform to reach high-value travelers. The campaign targeted adults 25-54 with household incomes over $75K. Nexxen’s... data solutions helped increase ad awareness by 15% and aided awareness by 15%. Consideration to visit Indiana rose by 17%. The campaign achieved a 97% video completion rate and a 0.10% click-through rate.
Entertainment Case Studies and Customer Success Stories with Nexxen
Kentucky Lottery
- Entertainment
- Medium
Louisville, USA
Kentucky Lottery used Nexxen DSP and PopShorts to boost ticket sales. The campaign targeted Kentucky residents over 25. Nexxen DSP... delivered ads on premium CTV and display channels. The campaign exceeded performance benchmarks. Nexxen Discovery provided insights for future media strategies.
Nexxen technology helped Revry, a global LGBTQ+ streaming network, boost programmatic guaranteed and private marketplace revenue by 336% year-over-year. Revry used Nexxen's... self-serve SSP to manage and sell ad inventory programmatically. The platform enabled Revry to leverage first-party data and connect engaged audiences with major brand advertisers. Nexxen's support and technology drove strong growth in Revry's advertising business.
Splash Bay Media
- Marketing And Advertising
- Small
USA
Nexxen’s Curated Marketplace helped Splash Bay Media grow revenue by 63% from H1 to H2 2025. The platform gave buyers... faster access to premium CTV inventory and enabled more targeted audience strategies. Splash Bay Media saw a 16% improvement in eCPM efficiency and a 3x increase in fill rate. Audience overlap improved 4.5x, and buyer CTV budgets grew 5x. The partnership made it easier to deliver high-value, data-driven PMPs.
Walton Isaacson
- Marketing And Advertising
- Medium
Los Angeles, USA
Nexxen Discovery and Nexxen DSP helped Walton Isaacson drive lower-funnel results for Lexus. Walton Isaacson used Nexxen's marketing insights to... target LGBTQ+ and multicultural audiences. The campaign focused on promoting Lexus EVs to groups with high hybrid affinity but low EV awareness. Contextual targeting aimed to boost actions like price quotes and dealer visits. Nexxen's solutions enabled more effective audience engagement and campaign execution.
Automotive Case Studies and Customer Success Stories with Nexxen
Toyota
- Automotive
- Very Large
Toyota City, Japan
Toyota used Nexxen's unified platform to link digital ads to real car sales. The campaign targeted new buyers and excluded... current Toyota owners. Nexxen DSP, SSP, and Smart Contextual Targets gave Toyota faster insights and better transparency. Toyota achieved over $600 return on ad spend by measuring offline sales, not just digital KPIs. The approach showed how digital media can drive real-world results for automotive brands.
Nexxen helped a Toyota regional dealer group improve their programmatic media strategy. The group used Nexxen’s full-stack platform to enhance... targeting and maximize reach across CTV, OLV, and display. They saw a 126% increase in recognized conversions using a custom identity graph. CTV actions rose by 248% with Nexxen SSP versus third-party SSPs. Display and OLV campaigns gained up to 97% more value in eCPC and 22% more in eCPM using Nexxen Discovery insights.
Empower used Nexxen’s platform to boost brand awareness among adults aged 35-64 with $100K+ in investable assets. Nexxen enabled Empower... to plan and target their audience using proprietary and third-party data. Empower reached qualified viewers during Olympics and premium live sports on connected TV. The campaign aimed to make Empower a top household financial services name in the U.S. Nexxen’s full-stack solution helped Empower connect with their ideal audience efficiently.
Education Case Studies and Customer Success Stories with Nexxen
Guild
- Education
- Medium
Denver, USA
Guild used Nexxen’s full-stack solution to run a targeted awareness campaign. The goal was to reach frontline workers and upskillers... with workforce education opportunities. Guild partnered with media agency Extra to engage audiences across CTV, OLV, and display. Nexxen’s platform helped Guild connect with adults 18-54 in key industries. The campaign aimed to boost brand awareness for career advancement programs.
Rhone used Nexxen's platform to launch its first programmatic OLV campaign. The goal was to lower costs at the bottom... of the sales funnel. Rhone combined OLV with CTV placements using Nexxen DSP and SSP PMPs. The campaign achieved a 15% lower OLV eCPA and a 25% lower CTV eCPA compared to other providers. Nexxen's premium inventory helped Rhone reach its audience more efficiently.
Consumer Goods Case Studies and Customer Success Stories with Nexxen
Troy-Bilt
- Consumer Goods
- Large
Valley City, USA
Troy-Bilt used Nexxen Studio and Nexxen DSP for a CTV campaign. The goal was to reach more consumers beyond their... usual professional audience. They created a voice-to-action experience with Amazon Echo. The campaign achieved a 38% conversion rate and a 13% increase in brand recall. The campaign won a Digiday award for best interactive content.
Bupa used Nexxen TV Intelligence to improve their TV campaign results. They worked with Atomic 212 and Nexxen to reach... more people and reduce audience overlap. By using VIDAA ACR data, Bupa found new audiences on FAST channels. This led to a 16% increase in incremental reach. The campaign helped Bupa get better performance from their TV advertising budget.
