Financial Services Case Studies and Success Stories with Nexxen
CASE STUDY Empower
Empower wanted to increase brand awareness among adults aged 35-64 with investable assets of $100K or more. They worked with Nexxen to reach this audience using Nexxen's full-stack platform. Empower ...used Nexxen Discovery, Nexxen TV Intelligence, and Content Targeting. They targeted people watching Olympics and premium live sports content on CTV. Nexxen's platform helped Empower plan, target, and activate their campaign across premium inventory. As a result, Empower was able to reach qualified audiences and boost brand awareness.
FreshDirect wanted to increase online sales. They used Nexxen Studio to optimize their creative assets for CTV and Nexxen SSP for media buying. Tombras, their agency, worked with Nexxen to reach the ...right audience and improve efficiency. As a result, FreshDirect saw a 22% increase in online sales. The campaign showed that CTV creative can drive measurable results.
A newly launched tequila brand wanted to grow its presence in local markets and increase sales at key retailers. The brand worked with Nexxen and used Nexxen Discovery, Nexxen Data Platform, InMarket... Data Segments, and Nexxen DSP. They targeted shoppers likely to buy their product and focused on both in-store and online sales. The campaign achieved a 29:1 return on ad spend. The partnership also helped build stronger relationships with distributors and retailers.
Traditional Medicinals wanted to boost awareness and sales of their wellness teas during cold and flu season. They worked with Guru and used Nexxen's unified platform to target conscious consumers an...d wellness enthusiasts. The campaign aimed to increase brand awareness, drive site visits, and encourage purchases. Nexxen's technology helped eliminate wasted impressions and improve ad targeting. As a result, Traditional Medicinals saw a double-digit increase in sales.
Brown Brothers wanted to improve awareness and sales for their Prosecco and fruity wines. They needed to adapt to cookieless targeting and keep customers engaged. Working with Hatched and Nexxen, the...y used the Nexxen Data Platform and Hatched ID to manage and use their first-party data. This helped them reach new high-value audiences and run a successful promotion. The campaign was their most successful engagement and on-pack promotion.
Entertainment Case Studies and Success Stories with Nexxen
CASE STUDY Revry
Revry is a global streaming network that shares LGBTQ+ stories. They wanted to grow their programmatic guaranteed and private marketplace ad revenue. They used Nexxen's Self-Serve SSP to manage and s...ell their ad inventory. Nexxen helped Revry use their first-party data and reach more buyers. As a result, Revry saw a 336% increase in PG/PMP revenue year-over-year.
Education Case Studies and Success Stories with Nexxen
CASE STUDY Guild
Guild wanted to increase brand awareness among frontline workers and upskillers. They worked with Nexxen and used its unified full-stack solution for a targeted awareness campaign. The campaign focus...ed on reaching adults aged 18-54 in key industries. Guild used Nexxen's data solutions to engage live sports audiences across CTV, OLV, and display. The goal was to connect more people with career advancement opportunities through workforce education.
Insurance Case Studies and Success Stories with Nexxen
CASE STUDY Bupa
Bupa wanted to reach more people with their TV ads and avoid showing the same ad to the same person twice. They worked with Atomic 212 and Nexxen to use special TV data and tools. They used Nexxen's ...TV Intelligence tool, including TV Audience Segments and Cross Screen Measurement. This helped them plan their ads better. As a result, Bupa saw a 16% increase in incremental reach for their campaign.
Apparel & Fashion Case Studies and Success Stories with Nexxen
CASE STUDY Rhone
Nexxen DSP and Nexxen SSP helped Rhone, a high-performance apparel brand, run its first programmatic OLV campaign. Rhone wanted to lower costs for reaching men and women. Nexxen's full-stack solution... included premium private marketplace inventory and CTV placements. Rhone saw a 15% lower OLV eCPA and a 25% lower CTV eCPA compared to other SSPs. The campaign improved cost efficiency for Rhone.
Government Administration Case Studies and Success Stories with Nexxen
CASE STUDY Visit Indiana
Visit Indiana wanted to increase awareness among high-value travelers and encourage them to visit the state. They used Nexxen's data solutions and creative tools to reach adults aged 25-54 with highe...r incomes who take frequent vacations. The campaign used connected TV and display ads to target these travelers. As a result, the campaign saw a 0.10% click-through rate, a 17% lift in consideration after 4-6 exposures, and a 15% lift in aided awareness after 10+ exposures. The overall campaign video completion rate was 97%, and it reached 98% for creative engaged audience segments.
Manufacturing Case Studies and Success Stories with Nexxen
CASE STUDY Troy-Bilt
Troy-Bilt wanted to reach more consumers beyond their usual customers. They worked with Nexxen Studio and Say It Now to create a CTV audio campaign. The campaign let viewers use Amazon Echo (Alexa) t...o get recipes while doing yard work. The campaign got a 38% conversion rate with opted-in consumers. Brand recall went up by 13%.
Lexus wanted to market their electric vehicles to LGBTQ+ and multicultural audiences. There was low awareness of EVs in these groups, even though they liked hybrid cars. Walton Isaacson used Nexxen D...iscovery's audience insights and Nexxen DSP to target these groups. The goal was to reach people likely to take actions like getting price quotes or finding a dealer. The campaign helped Lexus see better results at the lower end of the sales funnel.
A Toyota regional dealer group wanted to improve their programmatic media strategy. They used Nexxen’s full-stack platform to streamline operations and enhance targeting. The solution helped them get... better attribution and reach. They saw a 126% increase in recognized conversions using a custom identity graph. They also had 248% more derived actions for CTV and 19% more value in display for eCPM with Nexxen SSP. Using Nexxen Discovery insights, they gained 97% more value in OLV for eCPC and 68% more value in display for eCPC.
Other Industry Case Studies and Success Stories with Nexxen
CASE STUDY Kentucky Lottery
Kentucky Lottery used Nexxen DSP and Nexxen Discovery to boost ticket sales and gain insights for future campaigns. They worked with PopShorts to create influencer-driven ads. The campaign targeted K...entucky residents aged 25 and older. Nexxen DSP helped reach key audiences with premium CTV and display ads. Nexxen Discovery provided data on trending lottery content and media habits. The campaign exceeded performance benchmarks and delivered valuable insights for future media planning.
