The Trade Desk Overview

The-trade-desk powers the open internet with an independent media buying platform. Marketers are helped to reach more customers through a more relevant ad experience.

Use Cases

Customers recommend Advertisement, Media Buying, Campaign Management, as the business use cases that they have been most satisfied with while using The Trade Desk.

Other use cases:

  • Sending & Publishing Communications
  • Forecasting
  • Engaging And Following Up
  • Tracking & Monitoring Communications
  • Social Media Analytics
  • Monitoring Social Media
  • Media Planning
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using The Trade Desk.

Other priorities:

  • Acquire Customers
  • Launch New Products
  • Improve Efficiency
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Grow Market Share
  • Increase Sales & Revenue
See all business priorities See less business priorities

The Trade Desk Use-Cases and Business Priorities: Customer Satisfaction Data

The Trade Desk works with different mediums / channels such as Social Media.

The Trade Desk's features include SEM, and Dashboard. and The Trade Desk support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also The Trade Desk analytics capabilities include Analytics, and Custom Reports.

Reviews

"The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer." - Paul S

The Trade Desk, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for The Trade Desk

Top Industries

  • Marketing and Advertising
  • Internet
  • Government Administration

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

The Trade Desk is popular in Marketing And Advertising, Internet, and Government Administration and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on The Trade Desk Use Cases

How can The Trade Desk enhance your Media Buying process?

How can The Trade Desk optimize your Campaign Management Workflow?

What benefits does The Trade Desk offer for Sending & Publishing Communications?

How does The Trade Desk address your Forecasting Challenges?

11 buyers and buying teams have used Cuspera to assess how well The Trade Desk solved their Cross Channel Advertising needs. Cuspera uses 332 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
The Trade Desk testimonial

Paul S

Digital Platforms Director

The Coca-Cola Company
The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S
The Trade Desk testimonial

Gavin M

Moët Hennessy
The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness.

Testimonial By Gavin M
The Trade Desk testimonial

Emily F

Digital Ads Manager

Luxury Escapes
Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F
CUSTOMERS TESTIMONIALS
The Trade Desk testimonial

Paul S

Digital Platforms Director

The Coca-Cola Company
The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S
The Trade Desk testimonial

Gavin M

Moët Hennessy
The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness.

Testimonial By Gavin M
The Trade Desk testimonial

Emily F

Digital Ads Manager

Luxury Escapes
Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F

Case Studies

Financial Services

CASE STUDY Cashrewards

Kokai helped Cashrewards reach 7 times more valuable consumers than their campaign goal. Cashrewards used their first-party data and Zenith’s audience data to target new members. They ran an omnichan...nel campaign using video, audio, and display ads. The campaign led to a 73% lower cost per acquisition. Cashrewards also saw a higher target audience match using lookalike modeling.

Read more →
Marketing and Advertising

CASE STUDY Freestar

OpenPath helped Freestar match ad supply with buyer demand. Freestar used OpenPath to connect buyers and sellers directly. This made deals faster and gave more insight into inventory value. Freestar ...saw a 3x higher inventory fill-rate. They also saw a percent increase in revenue across programmatic web display and online video.

Read more →
Pharmaceuticals

CASE STUDY Bayer Rx

The Trade Desk helped Bayer Rx reach high-value health care professionals using connected TV and live sports targeting. Bayer Rx used decisioned media buying and proprietary live sports pacing techno...logy. The campaign reached 26% of its HCP audience in just seven days. Cost per National Provider Identifier dropped to $1.16. Frequency controls led to cost savings and over 65,000 more HCPs reached.

Read more →
Marketing and Advertising

CASE STUDY FlexPoint Media

FlexPoint Media used The Trade Desk platform to boost digital reach for a congressional campaign. The agency wanted to reach more voters online without overlapping with linear TV ads. They used Comsc...ore data and targeting tools to find new voters and reduce duplication. The campaign achieved a 23% increase in incremental reach on connected TV. FlexPoint reached unique voters who had not seen the ads on TV.

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Consumer Goods

CASE STUDY Nestlé PURINA PetCare Deutschland GmbH

The Trade Desk helped PURINA use an omnichannel advertising strategy. PURINA wanted to improve reach and campaign performance for its GOURMET brand. Using The Trade Desk, PURINA reached customers at ...a 33% lower cost. The brand saw higher uplift in brand image and conversion rate with two or more channels. PURINA also achieved a lower cost per action with this approach.

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Hospitality

CASE STUDY Hyatt

The Trade Desk helped Hyatt use connected TV (CTV) live sports to boost bookings. Hyatt targeted World of Hyatt members and lookalike audiences using first-party data. The campaign reached 2.5 millio...n unique households. Hyatt saw a 335% increase in average booking rate for consumers exposed to the CTV campaign. The strategy used audience targeting and data features on The Trade Desk platform.

Read more →

Video

Real Marketers Endorse MNTN Performance TV

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Peers used The Trade Desk for advertisement and media buying

The Trade Desk Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (5)
Analytics

4.52/5 ★

Read Reviews (24)
Custom Reports

3.42/5 ★

Read Reviews (42)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (5)
Analytics

4.52/5 ★

Read Reviews (24)
Custom Reports

3.42/5 ★

Read Reviews (42)

Software Failure Risk Guidance

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for The Trade Desk

Overall Risk Meter

Low Medium High

Top Failure Risks for The Trade Desk

The Trade Desk, Inc. News

Partnership

The Trade Desk , DirecTV partner on custom Ventura TV OS

The Trade Desk and DirecTV have partnered to develop a custom version of the Ventura TV OS, integrating DirecTV's streaming interface. This collaboration aims to offer TV manufacturers and consumers a unified platform with access to free ad-supported content and DirecTV's streaming services, enhancing the smart TV ecosystem.

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Product

Digest: Spotify CEO Exit Brings Dual Leadership; Epic Says Apples Install Changes Slash Drop-Offs; The Trade Desk Overhauls Digital Ad Data Marketplace

The Trade Desk has introduced Audience Unlimited, an enhanced third-party data marketplace aimed at improving digital ad efficiency. This upgrade uses AI to assess and score data segments, offering bundled data at fixed rates to eliminate unpredictable pricing. Additionally, The Trade Desk launched Koa Adaptive Trading Modes, providing advertisers with Performance and Control Modes for campaign management.

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Financial

Strong Results Boosted The Trade Desk (TTD) in Q2

Strong Results Boosted The Trade Desk (TTD) in Q2

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Product

The Trade Desk Launches European Unified ID on Snowflake Marketplace to Enrich First-Party Data and Improve Addressability on the Open Internet

The Trade Desk has launched its European Unified ID (EUID) solution on the Snowflake Marketplace. EUID allows advertisers to activate privacy-focused, cross-channel digital advertising campaigns using authenticated first-party data. This integration helps brands improve campaign targeting and measurement across the open internet, enhancing addressability and data-driven marketing in Europe.

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The Trade Desk, Inc. Profile

Company Name

The Trade Desk, Inc.

Company Website

https://www.thetradedesk.com/

HQ Location

42 North Chestnut Street, Ventura, CA 93001, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

IPO