The Trade Desk Overview
This is a summary of the comprehensive capabilities and benefits of The Trade Desk based on over 332 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
The Trade Desk, ZEDO, Voluum, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if The Trade Desk is right for your needs? Our Cuspera AI engine can evaluate how The Trade Desk fits your specific business needs, industry, and context. Get your personalized assessment report today.
The Trade Desk supports business activities such as:
- Advertisement
- Media Buying
- Campaign Management
- Sending & Publishing Communications
- Forecasting
The Trade Desk can help you with many business goals, such as Enter New Markets Internationally Or Locally, Improve ROI, Acquire Customers, Launch New Products, Improve Efficiency, etc. It can help manage these activities if you use Social Media for these needs. As a solution, The Trade Desk's capabilities include SEM, and Dashboard.
The Trade Desk Marketing and Advertising Vertical is its biggest customer base.
Reviews
"...The Trade Desk launched a marketing campaign on Monday to help differentiate the company from other advertising platforms, namely Google, Facebook and Amazon, though the ad copy only distinguishes it as an open platform, not walled garden...." Emmy Awards Ad Spend Foretells The Streaming Wars; No Love For The Walled Gardens
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well The Trade Desk solved their Cross Channel Advertising needs. Cuspera uses 332 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.
Business Priorities
Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities peers achieved using The Trade Desk.
Use Cases
Peers recommend Advertisement , Media Buying , Campaign Management , as the business use cases that they have been most satisfied while using The Trade Desk.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement |
4.56/5 ★ |
"...The Trade Desk launched a marketing campaign on Monday to help differentiate the company from other advertising platforms, namely Google, Facebook and Amazon, though the ad copy only distinguishes it as an open platform, not walled garden...." Emmy Awards Ad Spend Foretells The Streaming Wars; No Love For The Walled Gardens |
| Media Buying |
4.48/5 ★ |
"...We buy media against our first party audience pixels to gather additional insights about our users and expand our mono-lingual network into a bilingual network...." Peer review by Supervisor in Marketing |
| Campaign Management |
4.66/5 ★ |
"...In doing so, the combined offering from Samba TV and The Trade Desk will allow marketers to maximize campaign reach and ROI by integrating planning, targeting, and measurement across all screens and devices...." The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World s Largest Advertisers |
| PEER EXPERIENCES | |
|---|---|
| Advertisement |
4.56/5 ★ |
"...The Trade Desk launched a marketing campaign on Monday to help differentiate the company from other advertising platforms, namely Google, Facebook and Amazon, though the ad copy only distinguishes it as an open platform, not walled garden...." Emmy Awards Ad Spend Foretells The Streaming Wars; No Love For The Walled Gardens |
|
| Media Buying |
4.48/5 ★ |
"...We buy media against our first party audience pixels to gather additional insights about our users and expand our mono-lingual network into a bilingual network...." Peer review by Supervisor in Marketing |
|
| Campaign Management |
4.66/5 ★ |
"...In doing so, the combined offering from Samba TV and The Trade Desk will allow marketers to maximize campaign reach and ROI by integrating planning, targeting, and measurement across all screens and devices...." The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World s Largest Advertisers |
|
16+ more Business Use Cases
Our AI advisor, Wyz, harnessed 332 insights from peers and experts to help you assess how these The Trade Desk use cases fit your Cross Channel Advertising needs.
Popular Business Setting
for The Trade Desk
Top Industries
- Marketing and Advertising
- Internet
- Government Administration
Popular in
- Small Business
- Mid Market
- Large Enterprise
Peers used The Trade Desk to Enter new markets internationally or locally and Improve ROI
The Trade Desk Alternatives
Peer and Expert Opinion on Features
for The Trade Desk
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (9) |
| Dashboard | Read Reviews (5) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (9) |
| Dashboard | Read Reviews (5) |
IT and Other Capabilities
for The Trade Desk
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (39) |
| Data Export | Read Reviews (7) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (39) |
| Data Export | Read Reviews (7) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (35) |
| Chat Support | Read Reviews (2) |
| Phone Support | Read Reviews (1) |
| Email Support | Read Reviews (2) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (35) |
| Chat Support | Read Reviews (2) |
| Phone Support | Read Reviews (1) |
| Email Support | Read Reviews (2) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (5) |
| Analytics | Read Reviews (24) |
| Custom Reports | Read Reviews (42) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (5) |
| Analytics | Read Reviews (24) |
| Custom Reports | Read Reviews (42) |
Software Failure Risk Guidance
?for The Trade Desk
Overall Risk Meter
Top Failure Risks for The Trade Desk
Vendor Profile Details
Company Name
The Trade Desk
Company Website
https://www.thetradedesk.com/HQ Location
42 North Chestnut Street, Ventura, CA 93001, US
Employees
501-1000
Social
Financials
IPO
Get a personalised risk report for The Trade Desk
See Sample Risk ReportTell us more about yourself so that we can personalise incidents for your location, industry etc.
Connect to vendor request
The Trade Desk may get in touch with you regarding your request.
Request Custom Quote
The Trade Desk will get in touch with you regarding your request.