The Trade Desk Overview

The-trade-desk powers the open internet with an independent media buying platform. Marketers are helped to reach more customers through a more relevant ad experience.

Use Cases

Customers recommend Advertisement, Media Buying, Campaign Management, as the business use cases that they have been most satisfied with while using The Trade Desk.

Other use cases:

  • Sending & Publishing Communications
  • Forecasting
  • Engaging And Following Up
  • Tracking & Monitoring Communications
  • Social Media Analytics
  • Monitoring Social Media
  • Media Planning
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Business Priorities

Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using The Trade Desk.

Other priorities:

  • Acquire Customers
  • Launch New Products
  • Improve Efficiency
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Grow Market Share
  • Increase Sales & Revenue
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The Trade Desk Use-Cases and Business Priorities: Customer Satisfaction Data

The Trade Desk works with different mediums / channels such as Social Media.

The Trade Desk's features include SEM, and Dashboard. and The Trade Desk support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also The Trade Desk analytics capabilities include Analytics, and Custom Reports.

Reviews

"The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital cha...nnels, and let us craft richer experiences and storytelling that appears to have resulted in improved effectiveness." - Gavin M

Peer review evidence (same sources as the product rating summary)

"...NBCUniversal, a global premium video advertising leader, and The Trade Desk, an industry-leading demand-side platform (DSP), are both using FreeWheel s unified decisioning to achieve better results for advertisers. ..." FreeWheel Releases Next Generation Unified Decisioning to Transform How Industry s Largest Media Players Transact on TV Content
"...We buy media against our first party audience pixels to gather additional insights about our users and expand our mono-lingual network into a bilingual network...." Peer review by Supervisor in Marketing
"...Auto-optimization and pacing tools allow for less manual campaign management...." Peer review by Verified User, Supervisor in Marketing, Marketing and Advertising

The Trade Desk, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for The Trade Desk

Top Industries

  • Marketing and Advertising
  • Internet
  • Government Administration

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

The Trade Desk is popular in Marketing And Advertising, Internet, and Government Administration and is widely used by Small Business, Mid Market, and Large Enterprise.

The Trade Desk Customer wins, Customer success stories, Case studies

What benefits does The Trade Desk offer for Media Buying?

What makes The Trade Desk ideal for Campaign Management?

How efficiently Does The Trade Desk manage your Sending & Publishing Communications?

What benefits does The Trade Desk offer for Forecasting?

11 buyers and buying teams have used Cuspera to assess how well The Trade Desk solved their Cross Channel Advertising needs. Cuspera uses 332 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

CUSTOMERS TESTIMONIALS
The Trade Desk testimonial

Gavin M

Moët Hennessy
The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness.

Testimonial By Gavin M
The Trade Desk testimonial

Emily F

Digital Ads Manager

Luxury Escapes
Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F
The Trade Desk testimonial

Paul S

Digital Platforms Director

The Coca-Cola Company
The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S
CUSTOMERS TESTIMONIALS
The Trade Desk testimonial

Gavin M

Moët Hennessy
The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness.

Testimonial By Gavin M
The Trade Desk testimonial

Emily F

Digital Ads Manager

Luxury Escapes
Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F
The Trade Desk testimonial

Paul S

Digital Platforms Director

The Coca-Cola Company
The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S

Shokz - Consumer Electronics - Medium

Austin, USA

Shokz used The Trade Desk to run an omnichannel campaign in Japan. The campaign combined digital out-of-home, connected TV, audio, display, and online video. Shokz saw a 45% increase in sales convers...ion rate and a 54% uplift in add-to-cart rate. Brand awareness rose by 19%. The campaign reached millions through multiple channels and proved that upper-funnel media can drive measurable business results.

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Zespri - Consumer Goods - Large

Mount Maunganui, New Zealand

Zespri used the Trade Desk's retail data solution to boost kiwifruit sales in Singapore. The campaign targeted high-value audiences using FairPrice Group's first-party data. Zespri saw a 5% sales upl...ift for kiwifruit, compared to 3% for other fruits. Cost per acquisition was 30% more effective among key retail customers. The platform enabled real-time measurement and optimization of campaign performance.

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Yumi’s - Consumer Goods - Medium

Melbourne, Australia

Yumi’s used The Trade Desk and Flybuys to link ad spend to both online and offline sales. The campaign drove a 158% and 147% sales uplift versus control groups. Yumi’s cut cost per acquisition by 52%... and saved 6% of the total budget. The brand gained a 3.3% market share increase, becoming the second-most popular in its category. Daily sales data and advanced targeting helped Yumi’s optimize campaigns and understand customer behavior.

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Wyeth - Consumer Goods - Large

The Trade Desk helped Wyeth grow Illuma’s brand in Taiwan using data-driven audience targeting. Wyeth reached 3.9 million unique users, more than double the industry benchmark. The campaign cut cost ...per completed view by 74% and increased brand adoption by 292%. Brand recognition rose by 117% and purchase intent by 58%. Wyeth used multiple targeting strategies to engage new and expectant parents.

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WhatsApp - Internet - Very Large

Menlo Park, USA

WhatsApp used The Trade Desk’s Audience Reach Percentage (ARP) targeting to improve its digital out-of-home (DOOH) campaign. The goal was to promote new privacy features and reach both privacy-neutra...l and privacy-critical audiences. By using ARP, WhatsApp delivered 80% of its DOOH spend to the most relevant screens. This approach led to an 87% increase in reach compared to standard targeting. The campaign targeted busy locations like malls and transport hubs.

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Volvo - Automotive - Large

Gothenburg, Sweden

Volvo used The Trade Desk and Oracle to boost brand awareness in New Zealand. They targeted ads to appear with positive-impact and sustainability content. The campaign delivered over 3 million impres...sions in less than a month. Volvo saw a 477% increase in conversion rate with ads on The Trade Desk and social media. They also achieved a 469% increase in conversion rate with The Trade Desk and search. Volvo supported local media and reached audiences interested in sustainability.

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Real Marketers Endorse MNTN Performance TV

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Peers used The Trade Desk for advertisement and media buying

The Trade Desk Competitors

The Trade Desk Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (5)
Analytics

4.52/5 ★

Read Reviews (24)
Custom Reports

3.42/5 ★

Read Reviews (42)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (5)
Analytics

4.52/5 ★

Read Reviews (24)
Custom Reports

3.42/5 ★

Read Reviews (42)

Software Failure Risk Guidance

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for The Trade Desk

Overall Risk Meter

Low Medium High

Top Failure Risks for The Trade Desk

The Trade Desk, Inc. News

Financial

The Trade Desk Q1 revenue rises 12% to $689M

The Trade Desk reported a 12% increase in Q1 2026 revenue, reaching $689 million. Despite macroeconomic challenges, the company remains optimistic about its strategic upgrades and leadership in the programmatic advertising sector. The Trade Desk also highlighted strong customer retention and new partnerships, including collaborations with LinkedIn and Stagwell.

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Partnership

The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership

The Trade Desk has partnered with DramaBox to become the first demand-side platform for vertical short drama content. This collaboration allows advertisers to integrate DramaBox's content into their omnichannel strategies, enhancing audience reach globally.

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Financial

The Trade Desk Announces Date of First Quarter 2026 Financial Results ...

The Trade Desk will announce its Q1 2026 financial results on May 7, 2026, followed by a webcast and conference call at 2:00 PM Pacific Time.

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Executive

$840M ad-tech bet: The Trade Desk sticks to outlook, sets Feb. 25 earnings - Stock Titan

The Trade Desk has appointed Tahnil Davis as Interim Chief Financial Officer, effective January 24, succeeding Alex Kayyal. Davis, previously the Chief Accounting Officer, will report to CEO Jeff Green. The company also reaffirmed its fourth-quarter 2025 financial guidance, expecting revenue of at least $840 million and adjusted EBITDA of approximately $375 million.

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The Trade Desk, Inc. Profile

Company Name

The Trade Desk, Inc.

Company Website

https://www.thetradedesk.com/

HQ Location

42 North Chestnut Street, Ventura, CA 93001, US

Employees

501-1000

Social

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Financials

IPO