Customer stories

Product Business Settings

The Trade Desk is popular in Marketing And Advertising, Internet, and Government Administration industries and is widely used by Small Business, Mid Market, and Large Enterprise.

The Trade Desk Product Overview

The-trade-desk powers the open internet with an independent media buying platform. Marketers are helped to reach more customers through a more relevant ad experience.

How satisfied the customers are with The Trade Desk use-cases

Reviews

"The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer." - Paul S
"Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly." - Emily F

The Trade Desk Customer Insights, Testimonials and Case Studies

CUSTOMERS TESTIMONIALS
The Trade Desk testimonial

Paul S

Digital Platforms Director

The Coca-Cola Company
The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S
The Trade Desk testimonial

Emily F

Digital Ads Manager

Luxury Escapes
Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F
The Trade Desk testimonial

Gavin M

Moët Hennessy
The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness.

Testimonial By Gavin M
CUSTOMERS TESTIMONIALS
The Trade Desk testimonial

Paul S

Digital Platforms Director

The Coca-Cola Company
The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S
The Trade Desk testimonial

Emily F

Digital Ads Manager

Luxury Escapes
Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F
The Trade Desk testimonial

Gavin M

Moët Hennessy
The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness.

Testimonial By Gavin M

Hearst Newspapers - Publishing

OpenPath helped Hearst Newspapers boost its programmatic online video revenue by 23%. The company wanted to improve inventory fill-rates in a tough publisher market. OpenPath gave advertisers direct ...access to Hearst's video inventory. This led to a 4x increase in fill-rate. Hearst Newspapers now has better inventory competitiveness.

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Henkel (Schwarzkopf Taft) - Consumer Goods - Very Large

The Trade Desk helped Henkel's Schwarzkopf Taft brand reach 15% more households using CTV and Identity Alliance. Henkel wanted to improve campaign reach and control costs for its hair care products. ...They used cross-device identity solutions and audience targeting to optimize ad frequency and budget delivery. The campaign delivered measurable results, including increased household reach and better frequency management.

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Old Navy - Retail - Large

The Trade Desk helped Old Navy boost incremental reach by 20% using live sports testing on Connected TV. Old Navy, with media agency PHD, shifted from linear TV to programmatic advertising to reach m...ore households. The campaign reduced cost per unique household and enabled decisioned upfront buys for 2024. Audience targeting and data solutions powered the strategy. The move addressed declining cable viewership and improved marketing efficiency.

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Valnet - Entertainment - Large

Valnet used The Trade Desk's OpenPass, UID2, and OpenPath to boost programmatic revenue. The company wanted to scale identity and monetization strategies for its digital media brands. OpenPass enable...d passwordless logins, increasing authenticated users and improving user experience. UID2 expanded identity coverage, while OpenPath connected Valnet's inventory to more advertiser demand. Valnet achieved a 30% increase in global programmatic revenue across display and video channels.

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Sky Deutschland - Entertainment

Kokai helped Sky Deutschland use its first-party data to improve connected TV advertising. The company wanted to reach more relevant viewers and lower costs for a new TV package. Working with Essence...Mediacom Germany, Sky Deutschland used Kokai and the Quality Reach Index to target people who added a subscription to their cart. This led to a 7x increase in audience relevance. The campaign also reached more households and reduced cost per acquisition.

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Mikado - Food & Beverages - Large

The Trade Desk helped Mikado reach 93% of its target audience in four weeks using Connected TV and programmatic ad buying. Mikado wanted to be the top snack for movie and TV fans in Spain. Their agen...cy, Spark Foundry, used data-driven audience targeting to engage younger viewers who avoid traditional TV. The campaign increased brand mentions and reached more households. Mikado combined storytelling with advanced advertising technology for strong results.

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Real Marketers Endorse MNTN Performance TV

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Peers used The Trade Desk for advertisement and media buying

The Trade Desk Competitors

The Trade Desk Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (5)
Analytics

4.52/5 ★

Read Reviews (24)
Custom Reports

3.42/5 ★

Read Reviews (42)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (5)
Analytics

4.52/5 ★

Read Reviews (24)
Custom Reports

3.42/5 ★

Read Reviews (42)

Software Failure Risk Guidance

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for The Trade Desk

Overall Risk Meter

Low Medium High

Top Failure Risks for The Trade Desk

The Trade Desk, Inc. News

Executive
 

$840M ad-tech bet: The Trade Desk sticks to outlook, sets Feb. 25 earnings - Stock Titan

The Trade Desk has appointed Tahnil Davis as Interim Chief Financial Officer, effective January 24, succeeding Alex Kayyal. Davis, previously the Chief Accounting Officer, will report to CEO Jeff Green. The company also reaffirmed its fourth-quarter 2025 financial guidance, expecting revenue of at least $840 million and adjusted EBITDA of approximately $375 million.

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Partnership
 

The Trade Desk , DirecTV partner on custom Ventura TV OS

The Trade Desk and DirecTV have partnered to develop a custom version of the Ventura TV OS, integrating DirecTV's streaming interface. This collaboration aims to offer TV manufacturers and consumers a unified platform with access to free ad-supported content and DirecTV's streaming services, enhancing the smart TV ecosystem.

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Product
 

Digest: Spotify CEO Exit Brings Dual Leadership; Epic Says Apples Install Changes Slash Drop-Offs; The Trade Desk Overhauls Digital Ad Data Marketplace

The Trade Desk has introduced Audience Unlimited, an enhanced third-party data marketplace aimed at improving digital ad efficiency. This upgrade uses AI to assess and score data segments, offering bundled data at fixed rates to eliminate unpredictable pricing. Additionally, The Trade Desk launched Koa Adaptive Trading Modes, providing advertisers with Performance and Control Modes for campaign management.

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Financial
 

Strong Results Boosted The Trade Desk (TTD) in Q2

Strong Results Boosted The Trade Desk (TTD) in Q2

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The Trade Desk, Inc. Profile

Company Name

The Trade Desk, Inc.

Company Website

https://www.thetradedesk.com/

HQ Location

42 North Chestnut Street, Ventura, CA 93001, US

Employees

501-1000

Social

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Financials

IPO