The Trade Desk Overview

The-trade-desk powers the open internet with an independent media buying platform. Marketers are helped to reach more customers through a more relevant ad experience.

Use Cases

Customers recommend Advertisement, Media Buying, Campaign Management, as the business use cases that they have been most satisfied with while using The Trade Desk.

Other use cases:

  • Sending & Publishing Communications
  • Forecasting
  • Engaging And Following Up
  • Tracking & Monitoring Communications
  • Social Media Analytics
  • Monitoring Social Media
  • Media Planning
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Improve ROI are the most popular business priorities that customers and associates have achieved using The Trade Desk.

Other priorities:

  • Acquire Customers
  • Launch New Products
  • Improve Efficiency
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Grow Market Share
  • Increase Sales & Revenue
See all business priorities See less business priorities

The Trade Desk Use-Cases and Business Priorities: Customer Satisfaction Data

The Trade Desk works with different mediums / channels such as Social Media.

The Trade Desk's features include SEM, and Dashboard. and The Trade Desk support capabilities include 24/7 Support, AI Powered, Chat Support, etc. also The Trade Desk analytics capabilities include Analytics, and Custom Reports.

Reviews

"The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer." - Paul S

The Trade Desk, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Cross Channel Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for The Trade Desk

Top Industries

  • Marketing and Advertising
  • Internet
  • Government Administration

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

The Trade Desk is popular in Marketing And Advertising, Internet, and Government Administration and is widely used by Small Business, Mid Market, and Large Enterprise.

The Trade Desk Customer wins, Customer success stories, Case studies

How does The Trade Desk facilitate Media Buying?

What makes The Trade Desk ideal for Campaign Management?

Why is The Trade Desk the best choice for Sending & Publishing Communications?

What makes The Trade Desk ideal for Forecasting?

11 buyers and buying teams have used Cuspera to assess how well The Trade Desk solved their Cross Channel Advertising needs. Cuspera uses 332 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Cross Channel Advertising needs.

CUSTOMERS TESTIMONIALS
The Trade Desk testimonial

Paul S

Digital Platforms Director

The Coca-Cola Company
The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S
The Trade Desk testimonial

Emily F

Digital Ads Manager

Luxury Escapes
Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F
The Trade Desk testimonial

Gavin M

Moët Hennessy
The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness.

Testimonial By Gavin M
CUSTOMERS TESTIMONIALS
The Trade Desk testimonial

Paul S

Digital Platforms Director

The Coca-Cola Company
The insights and level of detail we gained with The Trade Desk–FairPrice retail data solution opened our eyes to what’s possible on a programmatic platform when partnering with a retailer. Testimonial By Paul S
The Trade Desk testimonial

Emily F

Digital Ads Manager

Luxury Escapes
Identifying data segments that share multiple traits with our existing members — The Trade Desk’s Audience Predictor enables us to do that. And when tested with Unified ID 2.0, return on ad spend increased significantly. Testimonial By Emily F
The Trade Desk testimonial

Gavin M

Moët Hennessy
The Trade Desk makes it possible to run full-funnel campaigns across multiple channels, but to a highly targeted audience in a way that wasn’t possible before. Their platform enabled data-driven sequential journeys across traditional and digital channels, and let us craft richer experiences and sto...rytelling that appears to have resulted in improved effectiveness.

Testimonial By Gavin M

Sky Deutschland - Entertainment

Kokai helped Sky Deutschland use its first-party data to improve connected TV advertising. The company wanted to reach more relevant viewers and lower costs for a new TV package. Working with Essence...Mediacom Germany, Sky Deutschland used Kokai and the Quality Reach Index to target people who added a subscription to their cart. This led to a 7x increase in audience relevance. The campaign also reached more households and reduced cost per acquisition.

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ZURU Group - Consumer Goods

Walmart DSP helped ZURU Group boost sales for Goodlands’ new pet food line. ZURU used retail data and omnichannel advertising to target new buyers. The campaign focused on ingredient traceability wit...h Smart Trace technology. ZURU saw a rise in first-time buyers and increased purchase intent for both dog and cat food. The results included higher ROAS for cat food and a lift in purchase intent among key age groups.

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Hearst Newspapers - Publishing

OpenPath helped Hearst Newspapers boost its programmatic online video revenue by 23%. The company wanted to improve inventory fill-rates in a tough publisher market. OpenPath gave advertisers direct ...access to Hearst's video inventory. This led to a 4x increase in fill-rate. Hearst Newspapers now has better inventory competitiveness.

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Bayer Rx - Pharmaceuticals

The Trade Desk helped Bayer Rx reach high-value health care professionals using connected TV and live sports targeting. Bayer Rx used decisioned media buying and proprietary live sports pacing techno...logy. The campaign reached 26% of its HCP audience in just seven days. Cost per National Provider Identifier dropped to $1.16. Frequency controls led to cost savings and over 65,000 more HCPs reached.

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Freestar - Marketing And Advertising

OpenPath helped Freestar match ad supply with buyer demand. Freestar used OpenPath to connect buyers and sellers directly. This made deals faster and gave more insight into inventory value. Freestar ...saw a 3x higher inventory fill-rate. They also saw a percent increase in revenue across programmatic web display and online video.

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Hyatt - Hospitality

The Trade Desk helped Hyatt use connected TV (CTV) live sports to boost bookings. Hyatt targeted World of Hyatt members and lookalike audiences using first-party data. The campaign reached 2.5 millio...n unique households. Hyatt saw a 335% increase in average booking rate for consumers exposed to the CTV campaign. The strategy used audience targeting and data features on The Trade Desk platform.

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Real Marketers Endorse MNTN Performance TV

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Peers used The Trade Desk for advertisement and media buying

The Trade Desk Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (5)
Analytics

4.52/5 ★

Read Reviews (24)
Custom Reports

3.42/5 ★

Read Reviews (42)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (5)
Analytics

4.52/5 ★

Read Reviews (24)
Custom Reports

3.42/5 ★

Read Reviews (42)

Software Failure Risk Guidance

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for The Trade Desk

Overall Risk Meter

Low Medium High

Top Failure Risks for The Trade Desk

The Trade Desk, Inc. News

Partnership

The Trade Desk , DirecTV partner on custom Ventura TV OS

The Trade Desk and DirecTV have partnered to develop a custom version of the Ventura TV OS, integrating DirecTV's streaming interface. This collaboration aims to offer TV manufacturers and consumers a unified platform with access to free ad-supported content and DirecTV's streaming services, enhancing the smart TV ecosystem.

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Product

Digest: Spotify CEO Exit Brings Dual Leadership; Epic Says Apples Install Changes Slash Drop-Offs; The Trade Desk Overhauls Digital Ad Data Marketplace

The Trade Desk has introduced Audience Unlimited, an enhanced third-party data marketplace aimed at improving digital ad efficiency. This upgrade uses AI to assess and score data segments, offering bundled data at fixed rates to eliminate unpredictable pricing. Additionally, The Trade Desk launched Koa Adaptive Trading Modes, providing advertisers with Performance and Control Modes for campaign management.

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Financial

Strong Results Boosted The Trade Desk (TTD) in Q2

Strong Results Boosted The Trade Desk (TTD) in Q2

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Product

The Trade Desk Launches European Unified ID on Snowflake Marketplace to Enrich First-Party Data and Improve Addressability on the Open Internet

The Trade Desk has launched its European Unified ID (EUID) solution on the Snowflake Marketplace. EUID allows advertisers to activate privacy-focused, cross-channel digital advertising campaigns using authenticated first-party data. This integration helps brands improve campaign targeting and measurement across the open internet, enhancing addressability and data-driven marketing in Europe.

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The Trade Desk, Inc. Profile

Company Name

The Trade Desk, Inc.

Company Website

https://www.thetradedesk.com/

HQ Location

42 North Chestnut Street, Ventura, CA 93001, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

IPO