Real-World Case Studies and Customer Success Stories with The Trade Desk

The Trade Desk used its own programmatic advertising platform to reach 8. 2 million unique households across APAC. Programmatic buys...delivered a 2x higher click-through rate and were 50 times more cost-efficient than direct buys. The campaign targeted advertising professionals in Singapore, Australia, India, Hong Kong, and Japan. Data partners helped build precise audience pools, boosting engagement and reach. The results showed programmatic media buying drives better efficiency and audience impact.
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The Trade Desk and Walmart Connect helped Haworth Marketing + Media double sales for a major extended warranty provider. The campaign used... Connected TV, display, and retail data to target electronics buyers in Southern U.S. states. Haworth ran the programmatic campaign on Walmart Connect’s DSP, leveraging first-party shopper data and premium CTV inventory. The result was a 100% lift in sales revenue and a significant increase in return on ad spend compared to the prior year.
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Unified ID 2. 0 helped UMI boost audience size and conversion rates for a regional grocery chain. UMI used The...Trade Desk's platform to deliver programmatic ads, targeting consumers with first-party data from a loyalty program. The campaign aimed to replace printed circulars and maximize a limited budget. UMI achieved more reach and higher conversions using identity solutions for retail and e-commerce.
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The Trade Desk helped Push Digital run an omnichannel campaign for a political candidate. The campaign used CTV and audio... channels to reach voters. Push Digital saw a 13.9% increase in candidate favorability. The campaign also lifted intent to vote among people aged 46 to 65 and women over 18. Insights from the campaign helped Push Digital improve future performance.
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Kokai helped Together, a media agency, improve BVOD campaign results for a leading insurance brand. Together used decisioned media buying... on The Trade Desk's platform to test against traditional programmatic guaranteed deals. The campaign used private marketplaces and Sellers and Publishers 500+ inventory. Together achieved a lower CPA, higher conversions, and a higher TVQI score. This shows the value of data-driven, real-time ad buying for marketing agencies.
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FlexPoint Media used The Trade Desk platform to boost digital reach for a congressional campaign. The agency wanted to reach... more voters online without overlapping with linear TV ads. They used Comscore data and targeting tools to find new voters and reduce duplication. The campaign achieved a 23% increase in incremental reach on connected TV. FlexPoint reached unique voters who had not seen the ads on TV.
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OpenPath helped Freestar match ad supply with buyer demand. Freestar used OpenPath to connect buyers and sellers directly. This made... deals faster and gave more insight into inventory value. Freestar saw a 3x higher inventory fill-rate. They also saw a percent increase in revenue across programmatic web display and online video.
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The Trade Desk helped Unilever boost Cornetto Soft's market share using omnichannel advertising. Mindshare used advanced weather and location data... to target ads when and where the sun was shining. The campaign activated across audio, display, and digital out-of-home channels. Cornetto Soft's market share more than doubled, beating the target. The team also expanded reach by nearly 50% more than planned.
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The Trade Desk helped bareMinerals run a data-driven digital out-of-home and retargeting campaign. The campaign reached over 22 million impressions... and achieved a 39% lower cost per thousand impressions than the WITHIN benchmark. bareMinerals wanted to boost brand awareness and sales for its "Original Pure Serum" product in a crowded clean beauty market. The campaign also delivered a measurable lift in in-store visits, supporting sales at third-party retail stores.
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The Trade Desk helped Danone Actimel use omnichannel advertising to reach key customers in the UK. Danone wanted to boost... brand perception and purchase intent for its immune-support drink. The campaign used connected channels and measurement tools. Results included a higher conversion rate, lower time to purchase, and lifts in brand perception and purchase intent. The strategy also delivered incremental reach and cost savings with frequency management.
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The Trade Desk helped Henkel's Schwarzkopf Taft brand reach 15% more households using CTV and Identity Alliance. Henkel wanted to... improve campaign reach and control costs for its hair care products. They used cross-device identity solutions and audience targeting to optimize ad frequency and budget delivery. The campaign delivered measurable results, including increased household reach and better frequency management.
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Cheez-It used The Trade Desk's retail data to launch in the U. K. snack market. They ran an omnichannel advertising...campaign to boost brand awareness. The campaign delivered a 9-point lift in brand consideration, 2-point lifts in both brand image and familiarity, and a lift in brand preference. They reinvested frequency savings to reach 3 million new unique users. This approach helped Cheez-It stand out in the competitive consumer goods sector.
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The Trade Desk helped PURINA use an omnichannel advertising strategy. PURINA wanted to improve reach and campaign performance for its... GOURMET brand. Using The Trade Desk, PURINA reached customers at a 33% lower cost. The brand saw higher uplift in brand image and conversion rate with two or more channels. PURINA also achieved a lower cost per action with this approach.
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Walmart DSP helped ZURU Group boost sales for Goodlands’ new pet food line. ZURU used retail data and omnichannel advertising... to target new buyers. The campaign focused on ingredient traceability with Smart Trace technology. ZURU saw a rise in first-time buyers and increased purchase intent for both dog and cat food. The results included higher ROAS for cat food and a lift in purchase intent among key age groups.
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The Trade Desk helped Samsung use its first-party CRM data for personalised advertising in Germany. Samsung matched its data with... United Internet Media using Decentriq's data clean room and netID. This created a new audience segment for programmatic display campaigns. Samsung used The Trade Desk's cross-device graph to reduce ad frequency and reinvest savings. This increased incremental reach by 43% while keeping privacy top of mind.
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The Trade Desk helped Samsung New Zealand boost ad recall by 9. 1% and lift consideration by 10.9% for its...Galaxy S23 launch. Using cross-device targeting, AI optimization, and a brand lift study, Samsung achieved 1.5x higher conversion rates via social after programmatic ad exposure. 78% of conversions came from users who saw both display and video ads. The campaign cut average conversion time from 14 to 4 days, setting a new standard for multi-channel marketing in consumer electronics.
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HP used Unified ID 2. 0 (UID2) from The Trade Desk to improve Connected TV advertising. The goal was to...increase unique audience reach in a cookieless environment. HP ran a campaign on Disney and Hulu, using UID2 and Identity Alliance for better targeting and measurement. The campaign reached 8% of 12.5 million target households at a frequency of 5.7. Cost per unique household dropped to $0.16, 23% lower than HP’s previous campaign.
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Samsung Sales Measurement (SSM) on The Trade Desk platform improved Samsung Canada's ability to attribute media to sales by 19 times. Samsung Canada struggled... to connect digital media impact to both in-store and online sales. By integrating first-party sales data and using Unified ID 2.0 (UID2), they traced the customer journey and enhanced targeting. The solution enabled better budget planning and more effective ad campaigns. SSM provided clear insights into what media drives purchases.
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The Trade Desk enabled Optic 2000 to run an omnichannel marketing campaign targeting young people. Arena Media used video, TV,... audio, display, and programmatic digital out-of-home ads to boost brand awareness for Optic 2000's eyewear. The campaign achieved €7K in savings from IPTV and increased reach among gamers and students. Optic 2000 positioned itself as a leader in visual health and eyewear through this data-driven advertising approach.
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FairPrice Group used Unified ID 2. 0 on The Trade Desk to improve campaign performance as third-party cookies phase out....With over 2.3 million loyalty customers, FairPrice wanted to leverage first-party data for better audience targeting and privacy. The Trade Desk helped them activate UID2 for a Deepavali campaign, using both device IDs and UID2 onboarding. This approach aimed to boost sales, extend reach, and strengthen conversion rates across omnichannel advertising.
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The Trade Desk helped Old Navy boost incremental reach by 20% using live sports testing on Connected TV. Old Navy, with... media agency PHD, shifted from linear TV to programmatic advertising to reach more households. The campaign reduced cost per unique household and enabled decisioned upfront buys for 2024. Audience targeting and data solutions powered the strategy. The move addressed declining cable viewership and improved marketing efficiency.
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Specsavers used The Trade Desk's Kokai platform for a full-funnel omnichannel campaign. They wanted to boost appointment bookings and lower... costs. The team ran four campaigns using video, CTV, and display ads. They used audience targeting and tailored KPIs for each funnel stage. Specsavers saw a lower cost per booking and a lower CPA than their brand goal. The days to convert dropped from 11.
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Valnet used The Trade Desk's OpenPass, UID2, and OpenPath to boost programmatic revenue. The company wanted to scale identity and... monetization strategies for its digital media brands. OpenPass enabled passwordless logins, increasing authenticated users and improving user experience. UID2 expanded identity coverage, while OpenPath connected Valnet's inventory to more advertiser demand. Valnet achieved a 30% increase in global programmatic revenue across display and video channels.
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The Trade Desk's Kokai platform helped Georgia Aquarium boost online ticket sales. The agency Doe-Anderson used omnichannel advertising across CTV,... display, audio, and digital out-of-home. The campaign targeted both new and repeat visitors with coordinated messaging. Omnichannel optimization improved channel overlap and conversions. The aquarium aimed to drive more repeat visits and change its one-time-visit perception.
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OpenPath helped FUNKE Media Group double programmatic display revenue. The company wanted to simplify a complex supply chain and boost... inventory value. By connecting directly with The Trade Desk's OpenPath, FUNKE cut out intermediaries. Advertisers saw more value and bid more. This led to a 2x increase in programmatic display revenue and a 37% higher inventory fill-rate.
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Kokai helped Sky Deutschland use its first-party data to improve connected TV advertising. The company wanted to reach more relevant... viewers and lower costs for a new TV package. Working with EssenceMediacom Germany, Sky Deutschland used Kokai and the Quality Reach Index to target people who added a subscription to their cart. This led to a 7x increase in audience relevance. The campaign also reached more households and reduced cost per acquisition.
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The Trade Desk platform powered Kraft Heinz Indonesia's Ramadan campaign, driving 3,522 in-store visits from online ads. The campaign used... programmatic display advertising, first- and third-party data, and footfall measurement with Adsquare. 20% of shoppers redeemed a voucher, and the average CPA was 70% lower than Kraft Heinz’s benchmark. Proximity audience targeting delivered the best CPA. Kraft Heinz gained actionable insights and plans to use The Trade Desk for future campaigns.
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The Trade Desk helped Mikado reach 93% of its target audience in four weeks using Connected TV and programmatic ad buying. Mikado wanted to... be the top snack for movie and TV fans in Spain. Their agency, Spark Foundry, used data-driven audience targeting to engage younger viewers who avoid traditional TV. The campaign increased brand mentions and reached more households. Mikado combined storytelling with advanced advertising technology for strong results.
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The Trade Desk and Spotify Ad Exchange helped Bayer reach millions of new listeners in the U. S. Bayer wanted...to test if programmatic audio could boost brand awareness for MiraLAX and Alka-Seltzer Plus. Using OpenPath and third-party data, Bayer added Spotify audio to its omnichannel strategy. This move increased unique reach for Alka-Seltzer Plus and MiraLAX. Many listeners on Spotify did not see Bayer's ads on other channels, proving audio extended their audience.
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The Trade Desk helped Bayer Rx reach high-value health care professionals using connected TV and live sports targeting. Bayer Rx used... decisioned media buying and proprietary live sports pacing technology. The campaign reached 26% of its HCP audience in just seven days. Cost per National Provider Identifier dropped to $1.16. Frequency controls led to cost savings and over 65,000 more HCPs reached.
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The Trade Desk helped Hyatt use connected TV (CTV) live sports to boost bookings. Hyatt targeted World of Hyatt members... and lookalike audiences using first-party data. The campaign reached 2.5 million unique households. Hyatt saw a 335% increase in average booking rate for consumers exposed to the CTV campaign. The strategy used audience targeting and data features on The Trade Desk platform.
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OpenPath helped Hearst Newspapers boost its programmatic online video revenue by 23%. The company wanted to improve inventory fill-rates in... a tough publisher market. OpenPath gave advertisers direct access to Hearst's video inventory. This led to a 4x increase in fill-rate. Hearst Newspapers now has better inventory competitiveness.
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Kokai helped Cashrewards reach 7 times more valuable consumers than their campaign goal. Cashrewards used their first-party data and Zenith’s... audience data to target new members. They ran an omnichannel campaign using video, audio, and display ads. The campaign led to a 73% lower cost per acquisition. Cashrewards also saw a higher target audience match using lookalike modeling.
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The Trade Desk helped Audi Italia reach 15 million unique users, over 30% of Italy's driving-age population, with an omnichannel campaign. Audi wanted to... boost awareness and engagement for its electric vehicles. The Trade Desk used audience targeting and data-driven strategies to find high-income, auto-interested users. The campaign delivered higher-than-benchmark CTR and strong conversions. Audi measured brand lift by tracking website visits from the campaign.
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