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mParticle vs Twilio Engage: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for mParticle low Failure Risk for Twilio Engage low
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Comparison Summary

This comparison report of mParticle vs. Twilio Engage is based on a specific set of business needs and context. The comparison uses 2403 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing mParticle and Twilio Engage

mParticle, Twilio Engage, NGDATA, Tealium Audiencestream CDP, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

mParticle covers Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.

Twilio Engage focuses on Engagement Management, Advertisement with Social Media, Competitive Intelligence, Communication Management with E-Mail, etc.

"It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. " - Fernando Machado

"With Twilio Segment, we can get visibility into the complete environment in which our cameras are being used. We can see how and when cameras are being used, and also when people within the club are accessing the recordings. Ultimately, we’re workin...g towards gaining a complete picture of how people within a club are connected. And this will be game changing in terms of how we communicate and engage different stakeholders in a relevant and timely manner. " - Rasmus Nilsson

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo mParticle

Focus area

Software Failure Risk

  • low

logo Twilio Engage

Focus area

Software Failure Risk

  • low

About

Customer data platform to simplify your customer data infrastructure

Build data-driven, personalized customer experiences that grow lifetime value

Age

2008

Financials

SERIES E

IPO

Business Need

Total Processes
(we found evidences for)

44

62

Total Goals
(we found evidences for)

11

14

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (70)

Read Reviews (50)

engaging and following up

Read Reviews (46)

Read Reviews (26)

advertisement

Read Reviews (35)

Read Reviews (32)

training & onboarding

Read Reviews (20)

Read Reviews (13)

lead analytics

Read Reviews (16)

Read Reviews (3)

campaign management

Read Reviews (12)

Read Reviews (12)

campaign analytics

Read Reviews (1)

Read Reviews (2)

channel marketing

Read Reviews (12)

Read Reviews (1)

competitive intelligence

Read Reviews (10)

Read Reviews (24)

products & pricelist management

Read Reviews (5)

Read Reviews (20)

segmentation and targeting

Read Reviews (5)

Read Reviews (3)

promotion management

Read Reviews (5)

Read Reviews (0)

loyalty management

Read Reviews (5)

Read Reviews (2)

lead qualification

Read Reviews (5)

Read Reviews (5)

lead qualification: technographic

Read Reviews (0)

Read Reviews (4)

workflow management

Read Reviews (4)

Read Reviews (6)

generation of new leads

Read Reviews (4)

Read Reviews (3)

international marketing

Read Reviews (3)

Read Reviews (0)

compliance & governance

Read Reviews (2)

Read Reviews (0)

customer feedback management

Read Reviews (2)

Read Reviews (6)

social media management

Read Reviews (2)

Read Reviews (7)

social media analytics

Read Reviews (2)

Read Reviews (7)

communication management

Read Reviews (2)

Read Reviews (26)

sending & publishing communications

Read Reviews (2)

Read Reviews (19)

touchpoint management

Read Reviews (2)

Read Reviews (1)

content management

Read Reviews (1)

Read Reviews (5)

content tracking

Read Reviews (1)

Read Reviews (3)

lifetime value management

Read Reviews (1)

Read Reviews (6)

helpdesk management

Read Reviews (1)

Read Reviews (7)

contract management

Read Reviews (0)

Read Reviews (8)

sales document management

Read Reviews (0)

Read Reviews (9)

contract management

Read Reviews (0)

Read Reviews (8)

conversion management

Read Reviews (0)

Read Reviews (3)

personalized marketing

Read Reviews (0)

Read Reviews (2)

referral management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Build brand awareness

  • Improve internal communications

  • See 8 more

  • Enhance customer relationships

  • Acquire customers

  • Launch new products

  • Improve ROI

  • Increase customer life time value

  • Increase sales & revenue

  • Improve efficiency

  • Enter new markets internationally or locally

  • Build brand awareness

  • Scale best practices

  • Improve stakeholder relations

  • Grow market share

  • Improve visibility

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • website

  • e-mail

  • social media

  • Facebook

  • chat

  • Slack

  • phone calls

  • mobile

  • offline

  • point of sale

  • user generated content

  • blogs

  • promotions

  • mobile app

  • review sites

  • Amazon

  • See 13 more

  • website

  • e-mail

  • social media

  • Facebook

  • chat

  • Slack

  • phone calls

  • mobile

  • offline

  • point of sale

  • user generated content

  • blogs

  • promotions

  • mobile app

  • review sites

  • Amazon

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting