Lytics CDP Overview
This is a summary of the comprehensive capabilities and benefits of Lytics CDP based on over 761 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Lytics CDP, Tealium Audiencestream CDP, Ascent360, Optimizely Data Platform, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Lytics CDP is right for your needs? Our Cuspera AI engine can evaluate how Lytics CDP fits your specific business needs, industry, and context. Get your personalized assessment report today.
Lytics CDP supports business activities such as:
- Advertisement
- Engagement Management
- Segmentation And Targeting
- Campaign Management
- Personalized Marketing
Lytics CDP can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Enter New Markets Internationally Or Locally, Increase Customer Life Time Value, Improve ROI, etc. It can help manage these activities if you use E-Mail and Website for these needs. As a solution, Lytics CDP's capabilities include Personalization, Feedback Surveys, SEM, etc.
Lytics CDP was founded in 2012. Publishing Vertical is its biggest customer base.
Reviews
"...The ability to now personalize content and ads for our readers is incredibly important to our advertisers because they know that they re targeting exactly the right audience with the right message...." Peer review by Chris Bubeck, Vice President of Marketing and Digital Operations, Haymarket Media Group
Cuspera Reviews
70 buyers and buying teams have used Cuspera to assess how well Lytics CDP solved their Customer Data Platform needs. Cuspera uses 761 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Lytics CDP.
Use Cases
Peers recommend Advertisement , Engagement Management , Segmentation And Targeting , as the business use cases that they have been most satisfied while using Lytics CDP.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with E-Mail |
4.87/5 ★ |
"...The ability to now personalize content and ads for our readers is incredibly important to our advertisers because they know that they re targeting exactly the right audience with the right message...." Peer review by Chris Bubeck, Vice President of Marketing and Digital Operations, Haymarket Media Group |
| Engagement Management with Website |
4.86/5 ★ |
"...The prospects may be first-time website visitors or engaged customers online or in real life...." Peer review from Featured Customers |
| engaging and following up |
4.81/5 ★ |
"...Now we have much better customer intelligence about how people are engaging with our content and can use that information to drive smarter content recommendations and better experiences. ..." Case study Industry Dive |
| Segmentation And Targeting with E-Mail and Website |
4.89/5 ★ |
"...Leanplum, a Customer Engagement Platform Raises $27M in Funding Lytics and BigQuery together give marketers the best of two complementary technologies: Lytics' intelligent profile, advanced segmentation, and affinity-based marketing capabilities, and Google Cloud's easy-to-use, simple-to-scale data warehouse solution...." Google Cloud unveils new tools for detecting modern threats - ZDNet plus 1 more |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with E-Mail |
4.87/5 ★ |
"...The ability to now personalize content and ads for our readers is incredibly important to our advertisers because they know that they re targeting exactly the right audience with the right message...." Peer review by Chris Bubeck, Vice President of Marketing and Digital Operations, Haymarket Media Group |
|
| Engagement Management with Website |
4.86/5 ★ |
"...The prospects may be first-time website visitors or engaged customers online or in real life...." Peer review from Featured Customers |
|
| engaging and following up |
4.86/5 ★ |
| Segmentation And Targeting with E-Mail and Website |
4.89/5 ★ |
"...Leanplum, a Customer Engagement Platform Raises $27M in Funding Lytics and BigQuery together give marketers the best of two complementary technologies: Lytics' intelligent profile, advanced segmentation, and affinity-based marketing capabilities, and Google Cloud's easy-to-use, simple-to-scale data warehouse solution...." Google Cloud unveils new tools for detecting modern threats - ZDNet plus 1 more |
|
33+ more Business Use Cases
Our AI advisor, Wyz, harnessed 761 insights from peers and experts to help you assess how these Lytics CDP use cases fit your Customer Data Platform needs.
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case study Nestle PurinaRead More |
|
Case study RegitRead More |
|
Case study Industry DiveRead More |
Frequently Asked Questions(FAQ)
for Lytics CDP
What is Lytics CDP?
What is Lytics CDP used for?
What are the top features of Lytics CDP?
Who uses Lytics CDP?
What are Lytics CDP alternatives?
Where is Lytics CDP located?
Popular Business Setting
for Lytics CDP
Top Industries
- Publishing
- Information Technology and Services
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used Lytics CDP to Enhance customer relationships and Acquire customers
Lytics CDP Alternatives
Peer and Expert Opinion on Features
for Lytics CDP
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (93) |
| Feedback surveys | Read Reviews (14) |
| SEM | Read Reviews (7) |
| Alerts: popups & Notifications | Read Reviews (6) |
| Micro customer segmenting | Read Reviews (6) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (93) |
| Feedback surveys | Read Reviews (14) |
| SEM | Read Reviews (7) |
| Alerts: popups & Notifications | Read Reviews (6) |
| Micro customer segmenting | Read Reviews (6) |
IT and Other Capabilities
for Lytics CDP
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (31) |
| Data Export | Read Reviews (17) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (31) |
| Data Export | Read Reviews (17) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (5) |
| 24/7 Support | Read Reviews (29) |
| Chat Support | Read Reviews (3) |
| Phone Support | Read Reviews (4) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (5) |
| 24/7 Support | Read Reviews (29) |
| Chat Support | Read Reviews (3) |
| Phone Support | Read Reviews (4) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (19) |
| Analytics | Read Reviews (79) |
| Custom Reports | Read Reviews (80) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (19) |
| Analytics | Read Reviews (79) |
| Custom Reports | Read Reviews (80) |
Software Failure Risk Guidance
?for Lytics CDP
Overall Risk Meter
Top Failure Risks for Lytics CDP
Vendor Profile Details
HQ Location
811 SW 6th Ave, Suite 700, Portland, OR 97204
Employees
51-100
Social
Financials
SERIES C
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