Lytics CDP Overview
Lytics CDP is a real-time customer data platform (CDP) that helps organizations create a single view of their customers. It helps to enhance customer relationships and improve brand engagement.
Lytics helps to collect and normalize anonymous and known user profiles automatically to build unique, unified customer profiles, understand the customer, deliver relevant experiences, and drive results.
Some of the features on Lytics include unifying data in real-time to activate relevant campaigns, deliver the right message to the right audience at the right time in the right channel, increasing customer engagement across marketing channels to drive ROI, understand customer behaviors to reduce bounce rates and many more.
Cuspera Reviews
70 buyers and buying teams have used Cuspera to assess how well Lytics CDP solved their Customer Data Platform needs. Cuspera uses 761 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Lytics CDP.
Use Cases
Peers recommend Advertisement , Engagement Management , Segmentation And Targeting , as the business use cases that they have been most satisfied while using Lytics CDP.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with E-Mail |
4.87/5 ★ |
"...We [used to] serve ads based on the campaign of the day [But] what if [instead] we served people based on what we know they re actually reading? ..." How The Motley Fool found more high-value customers at a lower cost |
| Engagement Management with Website |
4.86/5 ★ |
"...The longer we engage with customers, the more we know about them and the better we can serve their needs. ..." Case study Regit |
| engaging and following up |
4.81/5 ★ |
"...CUSTOMER ENGAGEMENT: HANDBOOK FOR GROWTH..." Deadline 2027: best practices for migrating to SAP S/4HANA with Google Cloud Platform - Manufacturer.com |
| Segmentation And Targeting with E-Mail and Website |
4.89/5 ★ |
"...Not only does Lytics allow me to target based on demographic information, but it also gives affinities and items that wouldn't typically be found on marketing websites...." Peer review by Hailey S, Renewals Marketing Associate, Publishing |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with E-Mail |
4.87/5 ★ |
"...We [used to] serve ads based on the campaign of the day [But] what if [instead] we served people based on what we know they re actually reading? ..." How The Motley Fool found more high-value customers at a lower cost |
|
| Engagement Management with Website |
4.86/5 ★ |
"...The longer we engage with customers, the more we know about them and the better we can serve their needs. ..." Case study Regit |
|
| engaging and following up |
4.86/5 ★ |
| Segmentation And Targeting with E-Mail and Website |
4.89/5 ★ |
"...Not only does Lytics allow me to target based on demographic information, but it also gives affinities and items that wouldn't typically be found on marketing websites...." Peer review by Hailey S, Renewals Marketing Associate, Publishing |
|
33+ more Business Use Cases
Our AI advisor, Wyz, harnessed 761 insights from peers and experts to help you assess how these Lytics CDP use cases fit your Customer Data Platform needs.
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case study RegitRead More |
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Case study Industry DiveRead More |
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Case study Haymarket MediaRead More |
Frequently Asked Questions(FAQ)
for Lytics CDP
What is Lytics CDP?
What is Lytics CDP used for?
What are the top features of Lytics CDP?
Who uses Lytics CDP?
What are Lytics CDP alternatives?
Where is Lytics CDP located?
Popular Business Setting
for Lytics CDP
Top Industries
- Publishing
- Information Technology and Services
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used Lytics CDP to Enhance customer relationships and Acquire customers
Lytics CDP Alternatives
Peer and Expert Opinion on Features
for Lytics CDP
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (93) |
| Feedback surveys | Read Reviews (14) |
| SEM | Read Reviews (7) |
| Alerts: popups & Notifications | Read Reviews (6) |
| Micro customer segmenting | Read Reviews (6) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (93) |
| Feedback surveys | Read Reviews (14) |
| SEM | Read Reviews (7) |
| Alerts: popups & Notifications | Read Reviews (6) |
| Micro customer segmenting | Read Reviews (6) |
IT and Other Capabilities
for Lytics CDP
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (31) |
| Data Export | Read Reviews (17) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (31) |
| Data Export | Read Reviews (17) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (5) |
| 24/7 Support | Read Reviews (29) |
| Chat Support | Read Reviews (3) |
| Phone Support | Read Reviews (4) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (5) |
| 24/7 Support | Read Reviews (29) |
| Chat Support | Read Reviews (3) |
| Phone Support | Read Reviews (4) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (19) |
| Analytics | Read Reviews (79) |
| Custom Reports | Read Reviews (80) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (19) |
| Analytics | Read Reviews (79) |
| Custom Reports | Read Reviews (80) |
Software Failure Risk Guidance
?for Lytics CDP
Overall Risk Meter
Top Failure Risks for Lytics CDP
Vendor Profile Details
HQ Location
811 SW 6th Ave, Suite 700, Portland, OR 97204
Employees
51-100
Social
Financials
Series C
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