Lytics CDP Overview

Lytics CDP is a real-time customer data platform (CDP) that helps organizations create a single view of their customers. It helps to enhance customer relationships and improve brand engagement.

Lytics helps to collect and normalize anonymous and known user profiles automatically to build unique, unified customer profiles, understand the customer, deliver relevant experiences, and drive results.

Some of the features on Lytics include unifying data in real-time to activate relevant campaigns, deliver the right message to the right audience at the right time in the right channel, increasing customer engagement across marketing channels to drive ROI, understand customer behaviors to reduce bounce rates and many more.

Cuspera Reviews

70 buyers and buying teams have used Cuspera to assess how well Lytics CDP solved their Customer Data Platform needs. Cuspera uses 761 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Lytics CDP.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Launch New Products
  • Improve Brand Engagement
  • Improve Internal Communications
  • Build Brand Awareness
  • Scale Best Practices
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Engagement Management , Segmentation And Targeting , as the business use cases that they have been most satisfied while using Lytics CDP.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with E-Mail

4.87/5

Read Reviews (50)

"...We [used to] serve ads based on the campaign of the day [But] what if [instead] we served people based on what we know they re actually reading? ..." How The Motley Fool found more high-value customers at a lower cost
Engagement Management with Website

4.86/5

Read Reviews (46)

"...The longer we engage with customers, the more we know about them and the better we can serve their needs. ..." Case study Regit
engaging and following up

4.81/5

Read Reviews (34)

"...CUSTOMER ENGAGEMENT: HANDBOOK FOR GROWTH..."
Segmentation And Targeting with E-Mail and Website

4.89/5

Read Reviews (20)

"...Not only does Lytics allow me to target based on demographic information, but it also gives affinities and items that wouldn't typically be found on marketing websites...."
PEER EXPERIENCES
Advertisement with E-Mail

4.87/5

Read Reviews (50)

"...We [used to] serve ads based on the campaign of the day [But] what if [instead] we served people based on what we know they re actually reading? ..." How The Motley Fool found more high-value customers at a lower cost
Engagement Management with Website

4.86/5

Read Reviews (46)

"...The longer we engage with customers, the more we know about them and the better we can serve their needs. ..." Case study Regit
engaging and following up

4.86/5

Read Reviews (34)

Segmentation And Targeting with E-Mail and Website

4.89/5

Read Reviews (20)

"...Not only does Lytics allow me to target based on demographic information, but it also gives affinities and items that wouldn't typically be found on marketing websites...." Peer review by Hailey S, Renewals Marketing Associate, Publishing

33+ more Business Use Cases

Our AI advisor, Wyz, harnessed 761 insights from peers and experts to help you assess how these Lytics CDP use cases fit your Customer Data Platform needs.

Case Studies

COMPANY CASE STUDIES
Case study Regit

Learn how Regit drives better customer relationships with Lytics

Read More
Case study Industry Dive

Learn How to Make a Big Splash in Media

Read More
Case study Haymarket Media

Learn How insights into doctors’ online visits led Haymarket Media to prescribe better content for its readers

Read More

Frequently Asked Questions(FAQ)

for Lytics CDP

What is Lytics CDP?

Lytics CDP is a real-time customer data platform (CDP) that helps organizations create a single view of their customers. It helps to enhance customer relationships and improve brand engagement.

What is Lytics CDP used for?

Lytics CDP is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Advertisement, Engagement Management and Segmentation And Targeting .

What are the top features of Lytics CDP?

Personalization, Feedback surveys and SEM are some of the top features of Lytics CDP.

Who uses Lytics CDP?

Lytics CDP is used by Publishing, Information Technology And Services and Marketing And Advertising among other industries.

What are Lytics CDP alternatives?

Tealium Audiencestream CDP, Ascent360, Optimizely Data Platform and Tealium are popular alternatives for Lytics CDP.

Where is Lytics CDP located?

Lytics CDP is headquartered at 811 SW 6th Ave, Suite 700, Portland, OR 97204.

Popular Business Setting

for Lytics CDP

Top Industries

  • Publishing
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Lytics CDP to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Lytics CDP

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.61/5

Read Reviews (93)
Feedback surveys

4.68/5

Read Reviews (14)
SEM

3.97/5

Read Reviews (7)
Alerts: popups & Notifications

2.08/5

Read Reviews (6)
Micro customer segmenting

4.52/5

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

4.61/5

Read Reviews (93)
Feedback surveys

4.68/5

Read Reviews (14)
SEM

3.97/5

Read Reviews (7)
Alerts: popups & Notifications

2.08/5

Read Reviews (6)
Micro customer segmenting

4.52/5

Read Reviews (6)

IT and Other Capabilities

for Lytics CDP

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5

Read Reviews (31)
Data Export

3.20/5

Read Reviews (17)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.84/5

Read Reviews (31)
Data Export

3.20/5

Read Reviews (17)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.46/5

Read Reviews (5)
24/7 Support

4.24/5

Read Reviews (29)
Chat Support

4.16/5

Read Reviews (3)
Phone Support

3.48/5

Read Reviews (4)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.46/5

Read Reviews (5)
24/7 Support

4.24/5

Read Reviews (29)
Chat Support

4.16/5

Read Reviews (3)
Phone Support

3.48/5

Read Reviews (4)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.46/5

Read Reviews (19)
Analytics

4.75/5

Read Reviews (79)
Custom Reports

4.10/5

Read Reviews (80)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.46/5

Read Reviews (19)
Analytics

4.75/5

Read Reviews (79)
Custom Reports

4.10/5

Read Reviews (80)

Software Failure Risk Guidance

?

for Lytics CDP

Overall Risk Meter

Low Medium High

Top Failure Risks for Lytics CDP

Vendor Profile Details

Company Name

Lytics

Company Website

https://www.lytics.com/

Year Founded

2012

HQ Location

811 SW 6th Ave, Suite 700, Portland, OR 97204

Employees

51-100

Social

Financials

Series C