Lytics CDP Overview
Lytics stands out as a secure and flexible composable customer data platform (CDP) tailored for enterprise marketing and ad technology ecosystems. It empowers businesses to personalize user experiences on a massive scale, catering to billions of interactions daily. Lytics xCDP excels in building precise customer profiles, uncovering actionable insights, and fostering customer loyalty. Its real-time capabilities ensure timely engagement, enhancing customer retention and conversion rates. With enterprise-level security, Lytics is a reliable choice for developers seeking seamless integration into existing tech stacks. This platform is a strategic asset for brands aiming to deepen customer relationships and drive business growth.
Use Cases
Customers recommend Advertisement, Engagement Management, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Lytics CDP.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Lytics CDP.
Lytics CDP Use-Cases and Business Priorities: Customer Satisfaction Data
Lytics CDP works with different mediums / channels such as E-Mail. and Website.
Lytics CDP's features include Personalization, Feedback Surveys, SEM, etc. and Lytics CDP support capabilities include Email Support, AI Powered, 24/7 Support, etc. also Lytics CDP analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Automatically import marketing tactics from all connected channels, like email, web, and advertising, and visually organize them around particular goals...." Peer review
Lytics CDP, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Lytics is a secure, flexible composable CDP designed for enterprises. It integrates with marketing and ad tech stacks.
Popular Business Setting
for Lytics CDP
Top Industries
- Publishing
- Information Technology and Services
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Lytics CDP is popular in Publishing, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on Lytics CDP Use Cases
How does Lytics CDP facilitate Advertisement?
What benefits does Lytics CDP offer for Engagement Management?
What Are the key features of Lytics CDP for Segmentation And Targeting?
How does Lytics CDP facilitate Campaign Management?
How does Lytics CDP facilitate Personalized Marketing?
33+ more Business Use Cases
70 buyers and buying teams have used Cuspera to assess how well Lytics CDP solved their Customer Data Platform needs. Cuspera uses 761 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Case Studies
Case study Regit
Case study Electrolux
Case study Entercom
Case study Industry Dive
Case study Haymarket Media
Case study Nestle Purina
Frequently Asked Questions(FAQ)
for Lytics CDP
What is Lytics CDP?
Lytics CDP is a real-time customer data platform (CDP) that helps organizations create a single view of their customers. It helps to enhance customer relationships and improve brand engagement.
Lytics helps to collect and normalize anonymous and known user profiles automatically to build unique, unified customer profiles, understand the customer, deliver relevant experiences, and drive results.
Some of the features on Lytics include unifying data in real-time to activate relevant campaigns, deliver the right message to the right audience at the right time in the right channel, increasing customer engagement across marketing channels to drive ROI, understand customer behaviors to reduce bounce rates and many more.
What is Lytics CDP used for?
What are the top features of Lytics CDP?
Who uses Lytics CDP?
What are Lytics CDP alternatives?
Where is Lytics CDP located?
Peers used Lytics CDP for advertisement and engagement management
Lytics CDP Competitors
Lytics CDP Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (19) |
| Analytics | Read Reviews (79) |
| Custom Reports | Read Reviews (80) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (19) |
| Analytics | Read Reviews (79) |
| Custom Reports | Read Reviews (80) |
Lytics CDP Integrations
Lytics CDP integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Lytics CDP
Software Failure Risk Guidance
?for Lytics CDP
Overall Risk Meter
Top Failure Risks for Lytics CDP
Lytics, Inc News
From segmentation to personalization: how xCDP transforms customer engagement
Lytics Experience CDP (xCDP) enhances customer engagement by moving beyond traditional segmentation to deliver personalized experiences at scale, addressing limitations of traditional and composable CDPs.
Achieving flexible identity without compromise
Navigating the complex waters of identity resolution requires striking a delicate balance between an abundance of identifiers and the sustained health of customer profiles. The challenge intensifies with each additional identifier, complicating these profiles’ long-term management and accuracy. Lytics, armed with over a decade of experience developing a proprietary in-house graph, has witnessed the escalation […]
Pantheon and Lytics Are Bringing Personalization Within Reach
Today we are proud to announce our partnership with Pantheon to bring personalization within reach for every web team. Over the last 10 years we’ve helped hundreds of companies connect and activate their first party data, using Lytics CDP to deliver personalized experiences at scale. But this partnership with Pantheon marks a shift in accessibility […]
Lytics Debuts Interest Engine: Advertising Segmentation Powered by AI & First-party Data
Lytics, Inc Profile
HQ Location
811 SW 6th Ave, Suite 700, Portland, OR 97204
Employees
51-100
Social
Financials
SERIES C
