Omeda Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Omeda helps Active Interest Media get a single view of their audience. They use Omeda to run more targeted and higher-performing campaigns. The platform supports their business growth and helps after... a recent acquisition. Active Interest Media can better understand and engage their hobby enthusiast audience. This leads to improved marketing results and audience satisfaction.
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Omeda's audience data platform helped CFE Media and Technology drive $3.1 million in revenue from its Own-the-Topic campaign. The company increased email engagement by 20%. CFE Media used Omeda to sc...ale revenue, launch new products, and deliver 1:1 personalization. The platform kept them ahead in the media industry. Omeda supported their growth and digital strategy.
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Omeda’s customer data platform helped Randall Reilly combine audience data from all channels. They used Omeda and Google Analytics to see detailed user-level insights. This let them refine their cont...ent and target readers better. Randall Reilly saw more than 10% growth in email engagement. Their unique email audience grew by double digits across all brands.
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Omeda helped Virginia Business launch a paid subscription strategy. Virginia Business wanted to move from free content to paid subscriptions but lacked resources and faced internal resistance. They f...irst redesigned their website, then adopted Omeda for print fulfillment, email, and customer data platform tools. Omeda allowed them to automate subscription management, send targeted emails, and save time. With Omeda, they set up a paywall, automated welcome emails, and managed subscribers easily. This made their paid subscription launch smooth and efficient.
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Omeda helped BNP Media win back over 1,500 lapsed paid subscribers. BNP Media used Omeda’s customer data platform and marketing tools to run a multi-channel win-back campaign. The campaign included e...mail, direct mail, telemarketing, on-site personalization, and social media ads. BNP Media saved $52,000 in subscription revenue. The campaign lasted 18 months and targeted subscribers who had churned in the past 6 to 24 months.
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Omeda’s marketing automation and content recommendations helped Endeavor Business Media reactivate over 500,000 lapsed subscribers. The team managed 13 million audience members across 85+ brands. The...y used Omeda’s customer data platform to identify at-risk users and automate re-engagement campaigns. Personalized content was delivered based on user behavior, saving $1 million in acquisition costs. Automation freed up time for creative and strategic work.
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