Real-World Case Studies and Customer Success Stories with Omeda Platform

Becker’s Healthcare used Omeda’s Metering tool to increase newsletter opt-ins and convert unknown visitors into known subscribers. They implemented a... soft-gated content strategy, allowing visitors five free articles before prompting newsletter sign-up for unlimited access. The meter never blocked content, only encouraged registration. In three months, Becker’s gained over 47,000 opt-ins across 8,800+ customers, with 40% of meter clicks converting to known subscribers. The first and last meter messages drove the highest conversion rates.
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IRONMARKETS used Omeda’s platform to unify audience data and boost advertising revenue. They built a lead scoring model to find... their most engaged users. This helped them create targeted marketing and ad products. The team shifted from mostly top-funnel content to a balanced approach across the funnel. Omeda’s CDP let them track every audience touchpoint in one place. As a result, IRONMARKETS increased engagement and monetization across all their brands.
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IRONMARKETS used Omeda’s lead scoring solution to boost engagement and revenue. They tracked user actions across all channels and unified... data in Omeda’s CDP. This let them segment audiences by engagement and target each group with the right content. They identified 2,400 super users and improved segmentation for 500,000 records. The team created premium advertising packages for their most engaged users, driving better monetization.
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Fusable used Omeda to boost email engagement for its trucking and construction media brands. Their automated campaigns had flatlined, with... response rates at 1% or less. By using first-party data and audience personas, Fusable created role-specific email journeys. They saw a 138% to 592% increase in unique clicks delivered and up to 2,228% more unique clicks opened. The new approach made emails more personal and relevant, turning stagnant engagement into strong performance.
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Omeda helped Endeavor Business Media grow its audience from 350,000 to 13 million. The company unified audience data and automated... marketing workflows across 90+ brands. Endeavor used Omeda to run personalized welcome, re-engagement, and reactivation campaigns. Nearly 500,000 audience members were re-engaged and 150,000 reactivated. The digital team scaled to over 20 employees, supporting rapid brand and audience growth.
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Omeda helped Golden Peak Media automate outreach to quilting guilds for their For Love of Quilting magazine. Manual email outreach... was slow and hard to scale. With Omeda's audience data platform and workflow automation, Golden Peak built personalized, behavior-driven email journeys. This led to a 7% response rate, 47% of engaged guilds making purchases, and a 13% gross subscription yield. The campaign grew subscriptions and deepened community ties.
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Omeda and Zapier helped Gardner Business Media automate lead scoring and nurturing. Gardner used Omeda’s customer data platform to collect... and segment leads from webinars and content. They automated email campaigns and retargeting with Omeda’s marketing tools and AdRoll integration. Zapier tracked engagement and assigned scores to each lead. Customers accessed real-time lead scores in shared spreadsheets, making follow-up easier and faster.
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Omeda's integrated audience data platform helped BNP Media gain 10,644 new website registrations and 531 paid subscriptions. BNP Media replaced... a rigid paywall with a flexible, data-driven metering system. The new platform enabled A/B testing, in-meter payments, and a unified My Account Center. This improved user experience, reduced support burden, and drove $17,648.28 in direct revenue. Real-time analytics and user feedback shaped ongoing optimization.
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Omeda helped Endeavor Business Media grow its audience from 350,000 to over 13 million records. The company unified audience data,... automated marketing workflows, and managed subscriptions across 90+ brands. Using Omeda's integrated audience data platform, Endeavor personalized campaigns and re-engaged nearly 500,000 audience members, reactivating about 150,000. The digital team scaled to 20+ employees, supporting rapid acquisition and audience-first strategies.
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Omeda helped CFE Media and Technology drive $3. 1 million in ad revenue with its Own-the-Topic campaign. CFE used Omeda’s...customer data platform to unify audience data and automate personalized email campaigns. The welcome email series saw a 20% year-over-year increase in engagement. CFE streamlined workflows and improved targeting for advertisers. The solution enabled 1:1 personalization and increased efficiency for a small media team.
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Omeda helped Annex Business Media, Canada's largest B2B media company, unify audience data and automate marketing. Annex used Omeda's customer... data platform and marketing automation to launch Lead Driver, a cross-channel campaign. This led to a 60% increase in engagements and a 93% rise in form fill conversions. Advertisers booked multiple repeat campaigns. Annex gained more time to focus on content and audience strategy.
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Omeda's audience data platform helped BNP Media replace a rigid paywall with a flexible, data-driven metering system. The new solution... enabled A/B testing, in-meter payments, and a unified My Account Center for subscribers. BNP Media gained full visibility into user behavior and improved the subscription journey. As a result, they captured 10,644 new website registrations and 1,665 account activations. Subscription revenue and retention increased quickly.
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Omeda helped CFE Media and Technology drive $3. 1 million in revenue with its Own-the-Topic campaign. CFE used Omeda's customer...data platform to unify audience data and deliver 1:1 personalization. The team achieved a 20% year-over-year increase in welcome email engagement. Omeda's platform reduced operational costs by 75%. CFE now delivers targeted advertising and content marketing for engineering audiences.
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Omeda's audience data platform helped Annex Business Media, Canada's largest B2B media organization, boost conversions by 93%. The company also... saw a 60% increase in email engagement. Annex used Omeda to manage audience data and drive multichannel engagement. The platform supported better subscription management and content activation. These results show strong improvements in digital marketing and audience insights.
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Omeda helped BNP Media win back over 1,500 subscribers and save $52,000 in subscription revenue. BNP Media used Omeda's customer... data platform to identify churned subscribers and target them with a multi-channel win-back campaign. The campaign included email, direct mail, telemarketing, on-site personalization, and social media ads. BNP Media tailored offers and content based on subscriber data, increasing discounts over time. Omeda's tools enabled BNP to automate, monitor, and optimize the campaign for better engagement and deliverability.
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Omeda helps Active Interest Media get a single view of its audience. The platform lets them run more targeted and... higher-performing campaigns. They use Omeda to support a recent acquisition. The solution includes customer data platform, workflow automation, and audience insights. This helps their media business teams work better and reach more people.
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Omeda helps Active Interest Media get a single view of their audience. They use Omeda to run more targeted and... higher-performing campaigns. The platform supports their business growth and helps after a recent acquisition. Active Interest Media can better understand and engage their hobby enthusiast audience. This leads to improved marketing results and audience satisfaction.
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Omeda's audience data platform helped Annex Business Media launch new cross-channel capabilities. Annex Business Media increased conversions by 93% using... Omeda. Email engagement rose by 60%. The company used Omeda to manage audience data and drive innovation. Omeda supported their growth as Canada's largest B2B media organization.
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Omeda helped BNP Media win back over 1,500 lapsed paid subscribers. BNP Media used Omeda’s customer data platform and marketing... tools to run a multi-channel win-back campaign. The campaign included email, direct mail, telemarketing, on-site personalization, and social media ads. BNP Media saved $52,000 in subscription revenue. The campaign lasted 18 months and targeted subscribers who had churned in the past 6 to 24 months.
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Omeda’s marketing automation and content recommendations helped Endeavor Business Media reconnect with over 500,000 lapsed subscribers. Endeavor managed 13 million... audience members across 85+ brands and needed to automate campaigns to save time. Using Omeda’s customer data platform, they identified at-risk users and sent personalized emails and on-site messages. The campaign saved $1 million in acquisition costs and freed up the team for creative work. Endeavor won the Best Marketing Automation Program award for this effort.
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Omeda and Zapier help Gardner Business Media automate lead scoring and nurturing. Gardner collects leads using Omeda forms and updates... customer spreadsheets in real time. The team uses Omeda’s marketing automation for email, personalizations, and retargeted ads. Zapier assigns scores based on lead engagement. Customers can see updated lead scores daily and act on hot leads. Gardner also runs softer nurture programs for less engaged leads.
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Omeda helped Sosland Publishing move their paid newsletter management from manual spreadsheets to an automated platform. Sosland used Omeda to... track email engagement, automate renewal campaigns, and set up online subscription forms. They personalized renewal messages and used multiple channels to reach subscribers. After migrating, Sosland converted 59% of Sweetener Report subscribers to auto-renewal. This improved subscription revenue and reduced manual work for the team.
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Omeda helped Sosland Publishing automate renewal workflows and personalize campaigns. Sosland saw a 34% increase in total renewal completions, with... 8,984 submissions after using Omeda. The platform enabled multi-touch email campaigns, onsite retargeting, and lead generation with webforms. Sosland gained 336 new contacts and 234 cross-sell subscriptions in two months. Automation reduced manual work and improved conversions across brands.
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Omeda helped Virginia Business launch a paid subscription strategy. The team used Omeda's customer data platform, email automation, and subscription... management tools. They automated sign-ups, renewals, and targeted campaigns, saving time for their small staff. The new strategy increased circulation revenue by 65% in 2023. Most paid subscribers now come from renewal campaigns and metered access.
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Golden Peak Media used Omeda to automate outreach to quilting guilds. Manual email outreach was slow and hard to scale.... With Omeda, they built a behavior-driven email journey. This made each message feel personal and timely. They captured more contact data and offered exclusive subscription deals. As a result, 7% of guilds responded, 47% of those bought subscriptions, and the campaign drove a 13% subscription yield. Automation helped them grow subscriptions and build stronger community ties.
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Virginia Business used Omeda to launch a paid subscription strategy. They automated their subscription lifecycle, from sign-up forms to renewal... campaigns and print fulfillment. The team overcame internal resistance and technical hurdles by integrating Omeda’s marketing automation and customer data platform. They saw a 65% increase in circulation revenue in 2023. Most paid subscribers now come from renewal campaigns and metered access.
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Omeda helped Endeavor Business Media reactivate over 500,000 lapsed subscribers. The team used Omeda’s marketing automation and content recommendations to... personalize emails and website content. This saved more than $1 million in audience acquisition costs. Automation freed up time for strategic work and improved engagement rates. The campaign managed deliverability and reduced manual effort for the team.
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Gardner Business Media used Omeda and Zapier to automate lead scoring and nurturing for their customers. They collected leads through... Omeda forms and pushed them to Excel for real-time access. The team engaged leads with email, personalizations, and retargeted ads using Omeda’s marketing automation. Zapier tracked engagement and assigned scores based on user actions. Customers could view updated lead scores daily and prioritize outreach. This process helped Gardner’s clients convert more leads and improve campaign results.
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Omeda helped Sosland Publishing automate renewal campaigns, leading to a 34% increase in total renewal completions. Sosland reduced manual work... and improved user experience by using always-on, personalized email and onsite campaigns. The publisher activated underused content to generate 520 downloads and 336 new contacts in two months. Automated follow-ups drove 234 additional product subscriptions. Sosland now uses first-party data and automation to boost conversions and cross-sell opportunities.
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Randall Reilly used Omeda’s CDP to combine audience data from all marketing channels. They integrated this with Google Analytics for... a detailed view of their readers. The team built dashboards to track article performance and reader company breakdowns. This helped them refine content and target key audience segments. As a result, they saw double-digit growth in unique email audience across all brands.
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Omeda helped Arkansas Business Publishing with onboarding. The company used Omeda's integrated audience data platform and customer data platform. They... also used workflow and process automation, multichannel engagement, and email engagement tools. The case highlights how Omeda supports media businesses with subscription management and audience solutions.
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Omeda helped Sosland Publishing move their paid newsletters from manual spreadsheets to an automated platform. Sosland used Omeda's Odyssey to... track email engagement and automate subscription renewals. They set up auto-renewal for paid subscriptions and used online forms to reach new audiences. After switching to Omeda, Sosland converted 59% of Sweetener Report subscribers to auto-renewal. The team now spends less time on admin and more on content and audience engagement.
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Omeda helped Virginia Business launch a paid subscription strategy. Virginia Business wanted to move from free content to paid subscriptions... but lacked resources and faced internal resistance. They first redesigned their website, then adopted Omeda for print fulfillment, email, and customer data platform tools. Omeda allowed them to automate subscription management, send targeted emails, and save time. With Omeda, they set up a paywall, automated welcome emails, and managed subscribers easily. This made their paid subscription launch smooth and efficient.
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Fusable used Omeda's customer data platform and Google Analytics to build a reader engagement model. This helped them grow their... email audience by over 10% in one year. They used detailed audience insights to drive a major ABM campaign for a global trucking aftermarket client, leading to a 15% increase in digital spend. Fusable's editorial and audience teams now use this data to create targeted content and fill audience gaps. Their approach turned audience development into a key revenue driver.
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Omeda helped Questex automate over 150 marketing campaigns, generating more than $2 million in revenue. Questex unified its first-party audience... data and built an "Account Activation Center" to deliver personalized, multi-channel lead generation. The platform enabled real-time reporting, dynamic audience journeys, and deep segmentation. As a result, Questex delivered thousands of qualified leads and improved operational efficiency. The partnership drove measurable ROI, client renewals, and long-term growth.
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Fusable used Omeda's audience data and Google Analytics to build a reader engagement model. This model helped them identify and... target key decision makers for a global trucking aftermarket client. As a result, their client increased digital spend by 15%. Fusable also grew their email audience by over 10% in one year. Their editorial and audience teams now use these insights to create better content and fill audience gaps.
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Omeda's audience marketing platform helped IRONMARKETS, a B2B media company, connect and standardize audience data from all channels. The team used... Omeda's CDP to build a lead scoring model, boosting engagement and conversion. They shifted from 82% top-funnel content to a balanced funnel approach. IRONMARKETS created new full-funnel marketing products and improved ad targeting. This data-driven strategy increased audience engagement and revenue.
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Fusable used Omeda's customer data platform and Google Analytics to build a reader engagement model. They wanted to see how... each person interacted with their content. This helped them grow their email audience by over 10% in one year. Fusable used this data to target a global trucking aftermarket company for an ABM campaign. Their client increased digital spend by 15% after seeing the detailed engagement insights.
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Omeda helped NAVC manage a 700,000-member database by unifying data from multiple channels. NAVC used Omeda’s CDP to create a... single view of each member and automate marketing segments. The platform enabled NAVC to personalize content and automate event promotions. NAVC saved significant time on data management. This allowed them to focus on developing new courses and events for veterinarians.
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Omeda helped the Fabricators & Manufacturers Association (FMA) cut issue close prep time from two weeks to under 30 minutes. FMA replaced manual... data workflows with automated processes and integrated Omeda with tools like Jira and their AMS. This change saved hundreds of hours each month for media, membership, and events teams. The team now trusts their audience data and can focus on strategy and innovation. FMA improved reporting, reduced errors, and boosted productivity across departments.
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Omeda helped the Fabricators & Manufacturers Association (FMA) cut issue close prep time from two weeks to under 30 minutes. FMA unified its... audience data, automated workflows, and integrated tools like Jira and AMS. The team now saves hundreds of hours each month. Staff can focus on strategy and engagement instead of manual data work. FMA improved trust in its audience data and boosted cross-team collaboration.
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Questex used Omeda’s audience data platform and CredSpark’s interactive surveys to fix their clunky post-event feedback process. They streamlined survey... distribution, improved reporting, and converted more anonymous visitors into known users. In March 2024, Questex saw a 175% increase in unknown-to-known website visitors and a 143% year-over-year rise in user conversions. Event feedback quality and testimonial volume also grew sharply. The new workflow helped Questex tailor events and boost attendee engagement.
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Questex used Omeda to launch targeted SMS and MMS campaigns for event marketing. They segmented messages by audience type and... timing, sending alumni offers, early bird reminders, and geo-targeted deals. Over 300 direct attendee conversations were tracked through promo code usage and campaign responses. Real-time text updates boosted early registrations and on-site engagement. MMS messages increased visibility and created a more dynamic attendee experience.
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Omeda helped Questex improve their event feedback process. Questex struggled with a split survey system that hurt response rates and... created data silos. Their old tools made reporting slow and complicated. By using Omeda’s integrated audience data platform and CredSpark’s interactive content, Questex built a better survey. This new process made it easier to collect feedback and improved the event experience for attendees.
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