Discover the Power of Audience Relationship. Acquire, unify, manage & activate audience data.
Media Production Case Studies and Customer Success Stories with Omeda Platform
Active Interest Media
- Media Production
Omeda helps Active Interest Media get a single view of their audience. They use Omeda to run more targeted and higher-performing campaigns. The platform supports their business growth and helps after... a recent acquisition. Active Interest Media can better understand and engage their hobby enthusiast audience. This leads to improved marketing results and audience satisfaction.
Omeda's audience data platform helped Annex Business Media launch new cross-channel capabilities. Annex Business Media increased conversions by 93% using Omeda. Email engagement rose by 60%. The comp...any used Omeda to manage audience data and drive innovation. Omeda supported their growth as Canada's largest B2B media organization.
Omeda helped BNP Media win back over 1,500 lapsed paid subscribers. BNP Media used Omeda’s customer data platform and marketing tools to run a multi-channel win-back campaign. The campaign included e...mail, direct mail, telemarketing, on-site personalization, and social media ads. BNP Media saved $52,000 in subscription revenue. The campaign lasted 18 months and targeted subscribers who had churned in the past 6 to 24 months.
Omeda’s marketing automation and content recommendations helped Endeavor Business Media reconnect with over 500,000 lapsed subscribers. Endeavor managed 13 million audience members across 85+ brands ...and needed to automate campaigns to save time. Using Omeda’s customer data platform, they identified at-risk users and sent personalized emails and on-site messages. The campaign saved $1 million in acquisition costs and freed up the team for creative work. Endeavor won the Best Marketing Automation Program award for this effort.
Omeda and Zapier help Gardner Business Media automate lead scoring and nurturing. Gardner collects leads using Omeda forms and updates customer spreadsheets in real time. The team uses Omeda’s market...ing automation for email, personalizations, and retargeted ads. Zapier assigns scores based on lead engagement. Customers can see updated lead scores daily and act on hot leads. Gardner also runs softer nurture programs for less engaged leads.
Publishing Case Studies and Customer Success Stories with Omeda Platform
Arkansas Business Publishing
- Publishing
Omeda helped Arkansas Business Publishing with onboarding. The company used Omeda's integrated audience data platform and customer data platform. They also used workflow and process automation, multi...channel engagement, and email engagement tools. The case highlights how Omeda supports media businesses with subscription management and audience solutions.
Omeda helped Sosland Publishing move their paid newsletters from manual spreadsheets to an automated platform. Sosland used Omeda's Odyssey to track email engagement and automate subscription renewal...s. They set up auto-renewal for paid subscriptions and used online forms to reach new audiences. After switching to Omeda, Sosland converted 59% of Sweetener Report subscribers to auto-renewal. The team now spends less time on admin and more on content and audience engagement.
Omeda helped Virginia Business launch a paid subscription strategy. Virginia Business wanted to move from free content to paid subscriptions but lacked resources and faced internal resistance. They f...irst redesigned their website, then adopted Omeda for print fulfillment, email, and customer data platform tools. Omeda allowed them to automate subscription management, send targeted emails, and save time. With Omeda, they set up a paywall, automated welcome emails, and managed subscribers easily. This made their paid subscription launch smooth and efficient.
Design Case Studies and Customer Success Stories with Omeda Platform
CFE Media and Technology
- Media
Omeda's audience data platform helped CFE Media and Technology drive $3.1 million in revenue from its Own-the-Topic campaign. The company increased email engagement by 20%. CFE Media used Omeda to sc...ale revenue, launch new products, and deliver 1:1 personalization. The platform kept them ahead in the media industry. Omeda supported their growth and digital strategy.
Omeda helped IRONMARKETS, a B2B media company, bring all their audience data together. IRONMARKETS used Omeda’s audience marketing solution. This helped them drive more advertising revenue. The compa...ny covers heavy construction, landscape, and supply chain industries. Omeda’s tools made their marketing and data work better.
Fusable used Omeda's customer data platform and Google Analytics to build a reader engagement model. They wanted to see how each person interacted with their content. This helped them grow their emai...l audience by over 10% in one year. Fusable used this data to target a global trucking aftermarket company for an ABM campaign. Their client increased digital spend by 15% after seeing the detailed engagement insights.
Omeda’s customer data platform helped Randall Reilly combine audience data from all channels. They used Omeda and Google Analytics to see detailed user-level insights. This let them refine their cont...ent and target readers better. Randall Reilly saw more than 10% growth in email engagement. Their unique email audience grew by double digits across all brands.
Omeda helped Questex improve their event feedback process. Questex struggled with a split survey system that hurt response rates and created data silos. Their old tools made reporting slow and compli...cated. By using Omeda’s integrated audience data platform and CredSpark’s interactive content, Questex built a better survey. This new process made it easier to collect feedback and improved the event experience for attendees.
