Versium: Product updates, Customer stories, and Insights | 2026 Cuspera

Versium REACH helped a SaaS company boost digital ad match rates. The company struggled to reach B2B prospects because lists had only business emails. Versium enriched their data with personal emails... and mobile numbers. LinkedIn match rates rose from 25% to 60%. YouTube and Gmail went from 10% to 42%. Facebook improved from 45% to 86%. The company saw an 80% increase in matchable contacts and a 75% drop in cost per sales-approved lead.
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Versium REACH helped a socially responsible employee benefits provider improve their account-based marketing. The company needed to target specific roles in key companies but struggled with broad, ex...pensive campaigns. Using Versium REACH, they built precise, role-based audiences for display ads. They avoided high CPM costs and gained unlimited access to new ABM audience creation. The result was focused, flexible, and cost-effective ABM targeting.
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Versium REACH helped an American investment firm solve problems with outdated customer data and limited insights. The firm used Versium REACH to refresh contact information and gain deeper demographi...c and psychographic data. This improved their ability to reach customers and target new segments. The sales team became more efficient with better customer profiles. The firm saw measurable improvements in marketing and customer connection.
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Versium REACH helped an HR SaaS company lower their cost to demo by 43%. The company struggled to get qualified leads and demos using social media ad tools. Versium REACH let them import prospect lis...ts from HubSpot and add more contact points. They used these lists to run targeted LinkedIn ads. This improved match rates and made campaigns more cost effective. The cost to demo dropped from $550 to $312.
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Versium REACH helped a SaaS company improve digital ad match rates. The company struggled to match business contacts to platforms like Facebook and LinkedIn. Versium mapped consumer data to business ...lists, increasing emails and phone numbers for matching by 80%. Match rates rose from 10% to 42% on YouTube and Gmail, 45% to 86% on Facebook, and 25% to 60% on LinkedIn. The company reduced cost per sales-approved lead by 75% and gained more qualified leads.
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Versium's predictive lead scoring helped an online university improve their marketing. The university had 30,000 new leads each month but could not tell which were best. Versium's tool used machine l...earning and LifeData to score leads. The university then focused on the top 51% of leads and captured 98% of enrollments. This cut marketing costs and helped staff reach top students faster.
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