Versium Overview

Versium REACH enables omni-channel marketing and more efficient digital campaigns. It is a tool for creating targeted marketing audiences.

Use Cases

Customers recommend Lead Analytics, Account Management, Engagement Management, as the business use cases that they have been most satisfied with while using Versium.

Other use cases:

  • Channel Marketing
  • Advertisement
  • Lead Qualification: Technographic
  • Creating Contact List
  • Lead Qualification: Firmographic
  • Cross Selling
  • Digital Marketing
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Business Priorities

Enhance Customer Relationships and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Versium.

Other priorities:

  • Grow Market Share
  • Acquire Customers
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
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Versium Use-Cases and Business Priorities: Customer Satisfaction Data

Versium works with different mediums / channels such as Omnichannel.

Versium's features include Predictive Analytics. and Versium support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Versium analytics capabilities include Custom Reports, and Analytics.

Reviews

"...A tool for B2B marketers, Versium REACH lets you build and own target audiences to use across multiple platforms...." Peer review

Versium, belong to a category of solutions that help Lead Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Versium Use Cases

How efficiently Does Versium manage your Lead Analytics?

How does Versium address your Account Management Challenges?

How efficiently Does Versium manage your Engagement Management?

What makes Versium ideal for Channel Marketing?

13+ more Business Use Cases

98 buyers and buying teams have used Cuspera to assess how well Versium solved their Lead Generation needs. Cuspera uses 222 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Lead Generation needs.

Case Studies

Education

CASE STUDY An Online University

Versium's predictive lead scoring helped an online university cut marketing expenses by 49%. The university faced challenges with lead quality and wasted marketing dollars. Versium's solution used ma...chine learning to score leads and prioritize outreach. The university marketed only to the top 51% of leads and still captured 98% of historical enrollments. This improved marketing ROI and allowed real-time lead scoring with Versium's API.

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Real Estate

CASE STUDY A prominent Data Reseller in the Real Estate Industry

Versium REACH helped a real estate data reseller double their contact rate. The client needed better lead generation and accurate phone numbers for homeowners. Versium REACH improved data accuracy an...d provided high-quality leads. The reseller achieved a 9.3% contact rate, compared to the 4.9% industry average. This led to more leads, more appointments, and higher sales revenue. The sales team felt more confident using Versium's reliable data.

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Education

CASE STUDY An Online University

Versium's predictive lead scoring helped an online university improve their marketing. The university had 30,000 new leads each month but could not tell which were best. Versium's tool used machine l...earning and LifeData to score leads. The university then focused on the top 51% of leads and captured 98% of enrollments. This cut marketing costs and helped staff reach top students faster.

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Information Technology and Services

CASE STUDY SaaS Company

Versium REACH helped a SaaS company improve digital ad match rates. The company struggled to match business contacts to platforms like Facebook and LinkedIn. Versium mapped consumer data to business ...lists, increasing emails and phone numbers for matching by 80%. Match rates rose from 10% to 42% on YouTube and Gmail, 45% to 86% on Facebook, and 25% to 60% on LinkedIn. The company reduced cost per sales-approved lead by 75% and gained more qualified leads.

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Insurance

CASE STUDY Socially Responsible Employee Benefits Company

Versium REACH helped a socially responsible employee benefits company launch their first account-based marketing (ABM) strategy. The company struggled to create specific audiences and needed to targe...t employees and employers within certain firmographics. Using Versium REACH, they imported a list of target companies and identified key individuals by role and department. This allowed them to run highly targeted display ad campaigns and avoid extra costs by paying a single monthly fee for unlimited ABM audience creation. Versium REACH enabled precise targeting and improved their ABM capabilities.

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Information Technology and Services

CASE STUDY HR SaaS Company

Versium REACH helped an HR SaaS company lower their cost to demo by 43%. The company struggled to get qualified leads and demos using social media ad tools. Versium REACH let them import prospect lis...ts from HubSpot and add more contact points. They used these lists to run targeted LinkedIn ads. This improved match rates and made campaigns more cost effective. The cost to demo dropped from $550 to $312.

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lightning

Peers used Versium for lead analytics and account management

Versium Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.85/5 ★

Read Reviews (40)
Custom Reports

4.87/5 ★

Read Reviews (33)
Analytics

4.86/5 ★

Read Reviews (36)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.85/5 ★

Read Reviews (40)
Custom Reports

4.87/5 ★

Read Reviews (33)
Analytics

4.86/5 ★

Read Reviews (36)

Software Failure Risk Guidance

?

for Versium

Overall Risk Meter

Low Medium High

Top Failure Risks for Versium

Versium Analytics, Inc News

Partnership

Versium Partners with Resulticks on a Multichannel Marketing Solution

Versium has partnered with Resulticks to offer a multichannel marketing solution.

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Customer

American Investment Firm Unlocks Customer Insights and Improves Targeting with Versium REACH

An American investment firm uses Versium REACH to gain customer insights and improve targeting strategies.

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Customer

Non-Profit Boosts Donor Engagement with Versium REACH

A non-profit organization enhances donor engagement using Versium REACH, a tool for data hygiene and marketing solutions.

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Customer

Educational Publishing Company Achieves 3X Online Match Rates with Versium REACH

Publishing company achieves 3X match rates using Versium REACH for improved data hygiene and marketing solutions.

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Versium Analytics, Inc Profile

Company Name

Versium Analytics, Inc

Company Website

https://versium.com/

HQ Location

7530 164th Avenue NE Suite A204 Redmond, WA 98052

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE