Versium Overview

Versium REACH enables omni-channel marketing and more efficient digital campaigns. It is a tool for creating targeted marketing audiences.

Use Cases

Customers recommend Lead Analytics, Account Management, Engagement Management, as the business use cases that they have been most satisfied with while using Versium.

Other use cases:

  • Channel Marketing
  • Advertisement
  • Lead Qualification: Technographic
  • Creating Contact List
  • Lead Qualification: Firmographic
  • Cross Selling
  • Digital Marketing
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Business Priorities

Enhance Customer Relationships and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Versium.

Other priorities:

  • Grow Market Share
  • Acquire Customers
  • Improve ROI
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
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Versium Use-Cases and Business Priorities: Customer Satisfaction Data

Versium works with different mediums / channels such as Omnichannel.

Versium's features include Predictive Analytics. and Versium support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Versium analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Make the most of your digital marketing budgets by reaching the right people, with the right content through true omni-channel marketing...." Peer review

Versium, belong to a category of solutions that help Lead Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on Versium Use Cases

What Are the key features of Versium for Lead Analytics?

What solutions does Versium provide for Account Management?

What Are the key features of Versium for Engagement Management?

How efficiently Does Versium manage your Channel Marketing?

98 buyers and buying teams have used Cuspera to assess how well Versium solved their Lead Generation needs. Cuspera uses 222 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Lead Generation needs.

Case Studies

Computer Software

CASE STUDY SaaS company

Versium REACH helped a SaaS company boost digital ad match rates. The company struggled to reach B2B prospects because lists had only business emails. Versium enriched their data with personal emails... and mobile numbers. LinkedIn match rates rose from 25% to 60%. YouTube and Gmail went from 10% to 42%. Facebook improved from 45% to 86%. The company saw an 80% increase in matchable contacts and a 75% drop in cost per sales-approved lead.

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Non-Profit Organization Management

CASE STUDY A national non-profit organization

Versium REACH helped a national non-profit organization improve donor engagement. The non-profit had outdated contact data and little insight into donor motivations. Versium REACH updated contact det...ails and added demographic and psychographic data. The team could now segment donors by interest, giving history, and values. More accurate data reduced bounced emails and returned mail. Personalized outreach increased donor interest and participation, making campaigns more relevant and boosting engagement.

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Financial Services

CASE STUDY A national investment firm

Versium REACH helped a national investment firm fix outdated contact records and missing data. The firm used the platform to add missing contact details and gain deeper insights about their customers.... This improved their ability to segment audiences and target campaigns. As a result, they saw better data accuracy, sharper audience profiles, and higher lead quality. The firm turned poor data into strong outreach and better campaign results.

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Education

CASE STUDY A prominent educational publishing company

Versium REACH helped an educational publisher improve digital marketing. The company had low match rates because their data used mostly business emails. They used Versium REACH to add personal emails..., phone numbers, and identity signals. This made it easier to match users on Facebook, LinkedIn, AdRoll, and Google. Match rates tripled. The company lowered cost per click and got more engagement and conversions.

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Human Resources

CASE STUDY A socially responsible employee benefits provider

Versium REACH helped a socially responsible employee benefits provider improve their account-based marketing. The company needed to target specific roles in key companies but struggled with broad, ex...pensive campaigns. Using Versium REACH, they built precise, role-based audiences for display ads. They avoided high CPM costs and gained unlimited access to new ABM audience creation. The result was focused, flexible, and cost-effective ABM targeting.

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Computer Software

CASE STUDY A growing B2B SaaS company

Versium helped a B2B SaaS company turn trade show leads into sales. The company used Versium’s enrichment tool to add firmographic and contact data to booth sign-ups. This let them find decision-make...rs and speed up follow-up. They synced enriched leads to their CRM and launched demo campaigns. Results: demo bookings doubled, key roles were found faster, and lead follow-up time dropped by 3x.

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lightning

Peers used Versium for lead analytics and account management

Versium Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.85/5 ★

Read Reviews (40)
Custom Reports

4.87/5 ★

Read Reviews (33)
Analytics

4.86/5 ★

Read Reviews (36)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.85/5 ★

Read Reviews (40)
Custom Reports

4.87/5 ★

Read Reviews (33)
Analytics

4.86/5 ★

Read Reviews (36)

Software Failure Risk Guidance

?

for Versium

Overall Risk Meter

Low Medium High

Top Failure Risks for Versium

Versium Analytics, Inc News

Partnership

Versium Partners with Resulticks on a Multichannel Marketing Solution

Versium has partnered with Resulticks to offer a multichannel marketing solution.

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Customer

American Investment Firm Unlocks Customer Insights and Improves Targeting with Versium REACH

An American investment firm uses Versium REACH to gain customer insights and improve targeting strategies.

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Customer

Non-Profit Boosts Donor Engagement with Versium REACH

A non-profit organization enhances donor engagement using Versium REACH, a tool for data hygiene and marketing solutions.

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Customer

Educational Publishing Company Achieves 3X Online Match Rates with Versium REACH

Publishing company achieves 3X match rates using Versium REACH for improved data hygiene and marketing solutions.

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Versium Analytics, Inc Profile

Company Name

Versium Analytics, Inc

Company Website

https://versium.com/

HQ Location

7530 164th Avenue NE Suite A204 Redmond, WA 98052

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE