Real-World Case Studies and Customer Success Stories with Versium

Versium REACH helped an educational publishing company solve audience matching problems in digital ads. The company used Versium's data enrichment and identity resolution to improve first-party data ...quality. They tripled their online match rates on platforms like Facebook, LinkedIn, Adroll, and Google. The solution also reduced cost per click and increased reach and engagement. The company called Versium REACH easy, cost-effective, and essential for their paid media strategy.
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Versium REACH helped an American investment firm solve problems with outdated customer data and limited insights. The firm used Versium REACH to refresh contact information and gain deeper demographi...c and psychographic data. This improved their ability to reach customers and target new segments. The sales team became more efficient with better customer profiles. The firm saw measurable improvements in marketing and customer connection.
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Versium REACH helped a national investment firm fix outdated contact records and missing data. The firm used the platform to add missing contact details and gain deeper insights about their customers.... This improved their ability to segment audiences and target campaigns. As a result, they saw better data accuracy, sharper audience profiles, and higher lead quality. The firm turned poor data into strong outreach and better campaign results.
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Versium's predictive lead scoring helped an online university cut marketing expenses by 49%. The university faced challenges with lead quality and wasted marketing dollars. Versium's solution used ma...chine learning to score leads and prioritize outreach. The university marketed only to the top 51% of leads and still captured 98% of historical enrollments. This improved marketing ROI and allowed real-time lead scoring with Versium's API.
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Versium REACH helped an educational publisher improve digital marketing. The company had low match rates because their data used mostly business emails. They used Versium REACH to add personal emails..., phone numbers, and identity signals. This made it easier to match users on Facebook, LinkedIn, AdRoll, and Google. Match rates tripled. The company lowered cost per click and got more engagement and conversions.
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Versium's predictive lead scoring helped an online university improve their marketing. The university had 30,000 new leads each month but could not tell which were best. Versium's tool used machine l...earning and LifeData to score leads. The university then focused on the top 51% of leads and captured 98% of enrollments. This cut marketing costs and helped staff reach top students faster.
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Versium REACH helped a socially responsible employee benefits company launch their first account-based marketing (ABM) strategy. The company struggled to create specific audiences and needed to targe...t employees and employers within certain firmographics. Using Versium REACH, they imported a list of target companies and identified key individuals by role and department. This allowed them to run highly targeted display ad campaigns and avoid extra costs by paying a single monthly fee for unlimited ABM audience creation. Versium REACH enabled precise targeting and improved their ABM capabilities.
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Versium REACH helped a real estate data reseller double their contact rate. The client needed better lead generation and accurate phone numbers for homeowners. Versium REACH improved data accuracy an...d provided high-quality leads. The reseller achieved a 9.3% contact rate, compared to the 4.9% industry average. This led to more leads, more appointments, and higher sales revenue. The sales team felt more confident using Versium's reliable data.
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Versium REACH helped a non-profit client improve donor engagement and fundraising. The client faced challenges with outdated donor data, low engagement, and data privacy concerns. Versium REACH provi...ded data enrichment, donor segmentation, and new supporter identification while ensuring data privacy. As a result, email open rates rose by 15%, website traffic from emails increased by 20%, donor retention improved by 5%, and fundraising revenue grew by 10% year-over-year. The organization also identified 500 new potential donors.
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Versium REACH helped a national non-profit organization improve donor engagement. The non-profit had outdated contact data and little insight into donor motivations. Versium REACH updated contact det...ails and added demographic and psychographic data. The team could now segment donors by interest, giving history, and values. More accurate data reduced bounced emails and returned mail. Personalized outreach increased donor interest and participation, making campaigns more relevant and boosting engagement.
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Versium REACH helped a SaaS company boost digital ad match rates. The company struggled to reach B2B prospects because lists had only business emails. Versium enriched their data with personal emails... and mobile numbers. LinkedIn match rates rose from 25% to 60%. YouTube and Gmail went from 10% to 42%. Facebook improved from 45% to 86%. The company saw an 80% increase in matchable contacts and a 75% drop in cost per sales-approved lead.
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Versium helped a B2B SaaS company turn trade show leads into sales. The company used Versium’s enrichment tool to add firmographic and contact data to booth sign-ups. This let them find decision-make...rs and speed up follow-up. They synced enriched leads to their CRM and launched demo campaigns. Results: demo bookings doubled, key roles were found faster, and lead follow-up time dropped by 3x.
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Versium REACH helped an HR SaaS company lower their cost to demo by 43%. The company struggled to get qualified leads and demos using social media ad tools. Versium REACH let them import prospect lis...ts from HubSpot and add more contact points. They used these lists to run targeted LinkedIn ads. This improved match rates and made campaigns more cost effective. The cost to demo dropped from $550 to $312.
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Versium REACH helped a SaaS company improve digital ad match rates. The company struggled to match business contacts to platforms like Facebook and LinkedIn. Versium mapped consumer data to business ...lists, increasing emails and phone numbers for matching by 80%. Match rates rose from 10% to 42% on YouTube and Gmail, 45% to 86% on Facebook, and 25% to 60% on LinkedIn. The company reduced cost per sales-approved lead by 75% and gained more qualified leads.
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Versium REACH helped a socially responsible employee benefits provider improve their account-based marketing. The company needed to target specific roles in key companies but struggled with broad, ex...pensive campaigns. Using Versium REACH, they built precise, role-based audiences for display ads. They avoided high CPM costs and gained unlimited access to new ABM audience creation. The result was focused, flexible, and cost-effective ABM targeting.
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