Criteo Audience Match Overview

Criteo Audience Match enables accurate re-engagement of customers with dynamic paid display ads across web, mobile browsers, and apps. Customer targeting is enhanced through Criteo's solution.

Use Cases

Customers recommend Engagement Management, Advertisement, Campaign Management, as the business use cases that they have been most satisfied with while using Criteo Audience Match.

Other use cases:

  • Sending & Publishing Communications
  • Ad Retargeting
  • Identify Target Customers
  • Training & Onboarding
  • Lifetime Value Management
  • Product Marketing
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Business Priorities

Scale Best Practices and Improve Stakeholder Relations are the most popular business priorities that customers and associates have achieved using Criteo Audience Match.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Acquire Customers
See all business priorities See less business priorities

Criteo Audience Match Use-Cases and Business Priorities: Customer Satisfaction Data

Criteo Audience Match works with different mediums / channels such as Promotions. Offline. Mobile etc.

Reviews

"...Designed to perfectly complement Criteo Dynamic Retargeting and powered by the same market-leading machine learning, Criteo Audience Match drives sales against diverse marketing objectives from promoting seasonal offers to engaging lapsed users to bringing offline buyers online...." Peer review

Peer review evidence (same sources as the product rating summary)

"...It enables you to accurately target and re-engage your customer base with dynamic paid display ads across web, mobile browsers, and apps. ..." Criteo Audience Match
"...Accurately target and effectively re-engage more customers with dynamic ads across web, mobile browsers, and apps, going beyond the confines of walled gardens...." Peer review
"...globally Boost engagement through patent-pending Kinetic Design, dynamically tailoring the ad s visual design to each shopper s taste while ensuring brand consistency and compliance with consumer-friendly formats from Coalition for Better Ads Improve customer experience and cross-campaign optimization by perfectly synchronizing with Criteo Dynamic Retargeting campaigns Track performance with real-time campaign reports..." Peer review

Criteo Audience Match, Klaviyo, Stackadapt, Robly, Cake Affiliate Marketing Solution, etc., all belong to a category of solutions that help Display Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Criteo Audience Match

Top Industries

  • Consumer Goods

Popular in

  • Small Business

Criteo Audience Match is popular in Consumer Goods, and is widely used by Small Business,

Criteo Audience Match Customer wins, Customer success stories, Case studies

Why is Criteo Audience Match the best choice for Engagement Management?

What solutions does Criteo Audience Match provide for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Criteo Audience Match solved their Display Advertising needs. Cuspera uses 143 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Display Advertising needs.

 

Loblaw Advance - Retail - Very Large

Loblaw Advance partners with commerce intelligence platform Criteo ...

Brampton, Canada

Loblaw Advance, the retail media division of Loblaw Companies Ltd., has partnered with Criteo to enhance its email display advertising capabilities. Criteo will act as the direct sales agent for Lobl...aw Advance's email display placements, expanding advertiser access across various Loblaw platforms. This partnership aims to leverage Criteo's commerce media expertise to connect advertisers with Canadian shoppers more effectively.

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Massmart Holdings Limited - Retail - Very Large

Criteo wins Massmart retail media deal covering 280 stores in Africa

Sandton, South Africa

Criteo has been appointed by Massmart, a Walmart subsidiary, to enhance its onsite advertising capabilities across its digital properties in Africa. Utilizing Criteo's Commerce Yield platform, Massma...rt will introduce Sponsored Product Ads and Onsite Display Ads, initially live on Makro.co.za. This collaboration aims to boost Massmart's retail media strategy, offering brands enhanced visibility and engagement opportunities.

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Massmart - Retail - Very Large

Massmart selects Criteo for retail media platform

Johannesburg, South Africa

Massmart has selected Criteo to enhance its retail media platform across digital properties in South Africa. By deploying Criteo's Commerce Yield platform, Massmart will offer Sponsored Product Ads a...nd Onsite Display Ads, enabling targeted campaigns and improving product visibility. This collaboration aims to expand advertising capabilities, providing brands with effective tools to engage consumers throughout the purchasing process.

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woom - Consumer Goods - Small

Klosterneuburg, Austria

woom used Criteo to boost traffic by 130% and increase click-through rate by 72% in Germany. The brand combined always-on retargeting with seasonal campaigns for Spring and Back-to-School. They integ...rated first-party data from Emarsys to improve targeting and reduce wasted spend. Creative testing and localized messaging helped drive results. The strategy led to stronger ROAS and lower cost-per-click.

Uber Advertising - Marketing And Advertising - Large

San Francisco, USA

Uber Advertising used Criteo to boost campaign results in Australia. They ran Sponsored Products and Commerce Display ads for brands in snacking and alcohol categories. The snacking campaign saw a 15...% rise in product page views and a 15% increase in revenue share. The alcohol campaign achieved a 27% jump in PDP share and a 54% surge in revenue share. Both campaigns delivered a strong halo effect, lifting related categories. Criteo helped Uber Advertising reach high-intent shoppers and drive measurable sales growth.

Tefal Romania - Consumer Electronics - Large

Rumilly, France

Criteo GO helped Tefal Romania boost Q4 revenue by 35%. The team used AI-powered campaigns to reach high-intent shoppers during Black Friday and the holidays. Switching from manual to automated ads i...ncreased ROAS by 33%. First-time purchasers grew by 12%. The campaign used personalized creatives and real-time optimization to drive sales and efficiency.

lightning

Peers used Criteo Audience Match for engagement management and advertisement

Criteo Audience Match Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5

Read Reviews (14)
Custom Reports

4.91/5

Read Reviews (33)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5

Read Reviews (14)
Custom Reports

4.91/5

Read Reviews (33)

Software Failure Risk Guidance

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for Criteo Audience Match

Top Failure Risks for Criteo Audience Match

Criteo S.A. News

Partnership

Criteo expands retail media partnership with Loblaw

Criteo and Loblaw have expanded their retail media partnership, appointing Criteo as a preferred demand partner for Loblaw Advance. This collaboration allows Criteo to sell display advertising across Loblaw's email channels, enhancing access to Canadian shoppers through loyalty-linked audiences. The partnership aims to boost retail media opportunities in Canada by leveraging Criteo's commerce media platform.

Executive

Criteo Appoints Connor McGogney as CFO and Cancels 4.5 Million Tr...

Criteo appointed Connor McGogney as CFO, effective August 10, 2026, succeeding Sarah Glickman. The company also announced a share capital reduction by canceling 4.5 million treasury shares.

Executive

CRITEO APPOINTS CONNOR MCGOGNEY AS CHIEF FINANCIAL OFFICER

Criteo has appointed Connor McGogney as its new Chief Financial Officer, effective August 10, 2026. McGogney, who has been with Criteo since 2018, will succeed Sarah Glickman, who transitions to an advisory role. McGogney will continue to oversee strategy, corporate development, and partnerships, leveraging his extensive experience in finance and strategic planning.

Company

Criteo Completes Redomiciliation from France to Luxembourg; Board ...

Criteo has completed its legal domicile transfer from France to Luxembourg and plans a subsequent move to the U.S. by January 2027. This strategic shift aims to enhance shareholder value by increasing capital management flexibility and potential inclusion in U.S. indices.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D