Real-World Case Studies and Customer Success Stories with Tealium

Tealium helped a major telecommunications company boost sales by 58% using real-time propensity-to-buy scores. High-propensity callers were routed to specialized... sales teams, reducing dropped and abandoned calls. The new system cut average handle time by giving agents more customer context. Sales grew 57.97% over standard routing and 37.1% over call tracking-based routing. Tealium integrated with AWS and Adobe Analytics for real-time data and reporting.
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Tealium helped a leading European telecommunications company build a unified, AI-ready data foundation. The company faced fragmented data, limited marketing... automation, and fraud risk. Tealium deployed a standardized data layer and integrated backend sources into a centralized customer data hub. They migrated analytics and marketing tags to a unified system, improving data quality and measurement. Tealium’s AIStream enabled real-time data flow for advanced marketing automation and fraud prevention.
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Vodafone Business used Tealium's Customer Data Platform (AudienceStream) to improve customer engagement. They combined AI with real-time customer data to... create smarter segmentation and predictive engagement. This helped them deliver more personalized experiences to their customers. The CDP became a growth engine across the business, not just for marketing. Vodafone turned raw customer signals into rich insights for better decision-making.
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Spark New Zealand used Tealium, Snowflake, and a custom AI tool to rebuild its marketing stack. They moved from slow,... batch-based campaigns to real-time, AI-powered personalisation. Tealium's CDP enabled live data capture and identity resolution, while Snowflake provided fast analytics. The new system delivers over 150 million personalised offers monthly and responds to customer actions in under 200 milliseconds. Spark saw a 22% increase in conversions from AI-driven offers and 13% from real-time triggers.
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Tealium helped a major telecommunications company boost sales by 57. 97% using real-time propensity-to-buy scores for call routing. High-propensity callers...were routed to specialized sales teams, reducing dropped and abandoned calls. The solution used Tealium data, AWS modeling, and Adobe Analytics to update and act on customer scores in real time. Only 45% of callers with tracking consent were included. The company saw a 37.1% increase over traditional call tracking-based routing and faster call handling times.
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M1 used Tealium’s Customer Data Platform to unify fragmented customer data and break down data silos. This enabled real-time insights... and hyper-personalised messaging across web, email, and mobile. M1 saw conversion rates for key customer groups nearly double, reaching 7.37%. The platform processed 700,000 daily events and delivered 77,000 personalised recommendations each day. M1 earned $200,000 in annual media value from real-time personalisation.
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Tealium iQ tag management helped U. S. Auto Parts reduce friction between marketing and IT. The company used Tealium to...manage all digital marketing vendor tags with a simple interface. Marketing staff could deploy tags without IT, increasing agility and performance. Tealium improved site speed and made it easier to add new vendors. Both marketing and IT teams were excited about the solution.
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Tealium helped Morgan Auto Group unify customer data across 40+ dealerships. Before, data was scattered and marketing audiences had to... be rebuilt for each store. With Tealium’s Customer Data Hub, Morgan created single customer profiles from web, CRM, call-center, and DMS data. This led to a 900% increase in marketable customer IDs and 3–4× higher click-through rates on campaigns. Morgan also reduced manual work and vendor costs.
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Tealium’s CDP helped a global automaker connect CRM email data with website behavior. The company captured 82% of users clicking... on EDM links, turning anonymous visits into actionable data. They saw a 29% boost in contact conversions and a 20% rise in brochure downloads. Product customizations increased by 22%, and content views improved by 14%. Lookalike audiences cut cost per acquisition by 37% in search ads and 53% for CRM prospects, with strong results on Facebook.
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Tealium’s customer data platform helped Morgan Auto Group unify customer data from many sources. Before Tealium, data was scattered and... hard to use, making it tough to personalize marketing. With Tealium and AWS, Morgan Auto Group now tracks customer events in real time and follows privacy laws. The team uses this data to target customers better and improve marketing ROI. They deliver more personal experiences and save money by reducing manual work.
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Tealium and Snowflake helped Rohrman Auto Group unify over 2 million customer records into clean, consented data. The integration enabled... near real-time data transfer, doubling lead conversions and improving compliance. Rohrman gained a single customer view, better personalization, and faster decision-making. The solution also enhanced analytics, supporting predictive modeling and segmentation. Centralized data management improved operational efficiency across the business.
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Tealium’s real-time data orchestration platform helped All Nippon Airways (ANA) unify traveller data across bookings, loyalty, apps, and airport systems. ANA moved from... manual, fragmented systems to real-time, connected insights. The airline now delivers personalised, cross-channel engagements that boost loyalty and conversion rates. Campaigns launch faster, and every digital interaction reflects ANA’s hospitality standards. ANA strengthened customer trust and brand consistency using data-driven personalisation.
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Tealium helped Bahia Principe Hotels & Resorts unify guest data across channels. The company used Tealium to break down data... siloes and create a single customer view. This enabled more personalized guest journeys and improved direct bookings. Real-time data orchestration and AI-driven segmentation allowed for tailored content and offers. Bahia Principe streamlined operations and increased guest loyalty with Tealium's platform.
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Tealium helped Hyatt Hotels Corporation improve digital marketing by switching to server-side integrations for Google Ads, Meta, and Pinterest. Hyatt moved away... from client-side tracking to privacy-first data sharing, which increased conversion accuracy and boosted paid search performance. The company saw a 4% uplift in paid search conversion rate and a $12.7 million annual revenue impact. Hyatt also reduced wasted ad spend by excluding irrelevant audiences and future-proofed measurement across major ad platforms.
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Tealium helped Cathay, Hong Kong’s flagship airline, transform into a travel lifestyle brand. During the pandemic, Cathay unified customer data... and automated processes using Tealium’s real-time CDP. The team launched over 100 personalisation use cases each year and enabled rapid campaign testing. Paid media campaigns saw a 9× increase in site visits and a 53× uplift in conversions. Real-time segments drove a 7× higher click-through rate on Cathay Shop. Teams now make faster, data-driven decisions and maintain privacy compliance.
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Tealium AIStream helped a leading financial services organization double contact rates in its call center. The company unified web, app,... CRM, and credit data to create real-time customer profiles. Agents used prioritized call lists based on customer intent and recency. This led to an 11% lift in conversion and 12% growth in annual digital sales. Operational changes went live in less than a day, supporting rapid optimization.
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Legal & General used Tealium’s CDP to unify real-time customer data. They integrated Tealium with Snowflake’s AI Data Cloud. This... helped them improve marketing and call center strategies. The solution addressed fragmented data and enabled better customer engagement. Legal & General now has a more complete view of each customer.
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Tealium’s CDP and Snowflake’s AI Data Cloud helped Legal & General fix fragmented data and boost customer engagement. Real-time data orchestration... enabled faster, more relevant interactions. Call-to-lead conversion rose by 54% with real-time intervention. Personalized banners increased conversion by 15%. Automated analytics sped up innovation and improved marketing ROI. Legal & General now delivers better financial guidance at scale.
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Tealium’s Private Cloud helped Cambia Health Solutions unify patient data from websites, apps, and CRM systems. Cambia built a secure,... HIPAA-compliant data foundation across all brands. The solution ensured privacy, consent, and prevented PHI from reaching unapproved vendors. Real-time data sharing improved patient experiences and reduced marketing costs. Cambia now uses real-time insights at every patient touchpoint.
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Tealium AudienceStream helped Providence St. Joseph Health connect patient data across all digital properties. The health system built a secure,... organization-wide data foundation. Call center staff now see real-time screen pops with relevant caller info, improving efficiency and experience. Tealium enabled anonymous data sharing with third parties while protecting privacy. PSJH now delivers more consistent and personalized patient interactions.
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Tealium helped a major US health system restore HIPAA-compliant analytics after new OCR guidance made common tracking tools non-compliant. The organization used... Tealium’s Event Data Framework to regain real-time visitor tracking and actionable insights across digital properties. This enabled data-driven decisions while maintaining strict patient privacy. The team recommends implementing a Customer Data Platform early for deeper insights and personalization. Tealium’s unified platform supported compliance, analytics, and future expansion plans.
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Tealium helped a leading pharmaceutical company transform its consumer engagement with real-time data and personalization. The company moved to a... direct-to-consumer model, using unified data and predictive analytics to personalize patient experiences. Results included a 30% increase in onsite engagement and $400M in net-new revenue over 24 months. The company also saved $12M per quarter in retargeting overspend and reduced media spend by 15% in the first year. Tealium enabled faster insights, improved patient support, and measurable business impact.
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Tealium helped a global pharmaceutical company standardize data collection across 600 digital properties. Before Tealium, manual data wrangling led to... inconsistent customer views and slow development. With Tealium iQ Tag Management and EventStream API Hub, the company reduced form fill tracking time from 2 months to 1 day. Integration with Salesforce Marketing Cloud enabled real-time personalized customer journeys. The solution ensured compliance with privacy and consent laws.
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Tealium AudienceStream helped a global pharmaceutical company connect data from over 50 websites. The company increased customer conversion rates by... 25% after improving 25+ service chatbot integrations. Tealium enabled a single view of healthcare providers by combining offline and digital data for CRM prioritization. The solution ensured privacy compliance and reduced manual data handling. Sales teams could target healthcare providers based on real-time intent scores.
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