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4.28 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(2556 Reviews, Testimonials & Expert Opinions)
(2556 Reviews, Testimonials & Expert Opinions)

Optimove | The Science-First Relationship Marketing Hub

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About Optimove

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

Evaluating Optimove for your Customer Data Platform need?

wyz, your personal AI advisor

Our AI advisor, Wyz, harnessed 2556 insights from peers and experts who used Optimove to help you determine how well it fits your Customer Data Platform needs.

Peer and Expert Opinions
for Optimove


Increase customer life time value and Enhance customer relationships are the most popular goals peers achieved using Optimove .

Other goals:

  • Increase sales & revenue
  • Improve brand engagement
  • Acquire customers
  • Scale best practices
  • Grow market share
  • Improve efficiency
  • Improve internal communications
  • Improve consistency
  • Improve ROI
  • Launch new products
  • Build brand awareness
  • Enter new markets internationally or locally
  • Increase average basket value
  • Establish thought leadership
See all goals See less goals


It is the best suited for e-mail, promotions, social media, channels.

Other channels:

  • website
  • text SMS
  • Facebook
  • offline
  • mobile
  • trade shows
  • games
  • phone calls
  • video
  • display advertisement
  • Twitter
  • chat
  • Instagram
  • omnichannel
  • LinkedIn
  • Slack
  • events
  • user generated content
  • blogs
  • print media
  • magazine
See all channels See less channels


Peers recommend relationship marketing, engagement management, campaign management, as the business processes that they have been most satisfied while using Optimove .

Read Peer and Expert Experience for Business Use Cases

Relationship marketing

Engagement management With E mail

Engaging and following up With E mail

Campaign management

Campaign analytics

Campaign monitoring

Lifetime value management

Personalized marketing With E mail

Communication management With E mail and Promotions

Sending & publishing communications With E mail and Promotions

Competitive intelligence With Games

Segmentation and targeting

Social media management With Social media

Social media analytics

Engaging on social media With Games

Channel management With Promotions

Advertisement With Social media and Facebook

Customer case management With Video

Channel marketing

Digital marketing

Lead qualification

Lead qualification: technographic With Games

Forecasting With E mail

Trade show marketing With Offline and Trade shows

Helpdesk management With Social media and Phone calls and Display advertisement and Website and Twitter

Loyalty management

Touchpoint management

Products & pricelist management With E mail

Training & onboarding

Relationship management With E mail

Sales document management

Contact list management

Funnel analysis

Lead tracking

Lead management With E mail

Offer management

Generation of new leads

Performance management

Knowledge management

See allless Activities

Popular Business Setting
for Optimove

Top Industries

  • Information Technology and Services
  • Accounting
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Optimove to Increase customer life time value and Enhance customer relationships

Verify if it works for you

IT and Other Capabilities
for Optimove

  • Low
  • Medium
  • High


Data Import

Data Export


24/7 Support

Email Support

Phone Support

Chat Support


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Custom Reports

Failure Risk Guidance Security Report ?

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

Vendor Profile Details

Company Name Optimove
Company Website
HQ Location 217 West 21st St., 2nd Floor, New York, New York 10011, US
Employees 101-250
Financials Series A