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Optimove

4.28 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(13396 Reviews, Testimonials & Expert Opinions)
(13396 Reviews, Testimonials & Expert Opinions)

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

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About Optimove

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

Evaluating Optimove for your Customer Data Platform need?

wyz, your personal AI advisor

Our AI advisor, Wyz, harnessed 13396 insights from peers and experts who used Optimove to help you determine how well it fits your Customer Data Platform needs.

Reviews

Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Optimove solves your Customer Data Platform needs.

Case Studies

Case study Sweaty Betty

Sweaty Betty uses Optimove’s Customer Data Platform to consolidate all available customer data, to model their customers for a deeper understanding of past and future behaviors, and more.

Read Story →

Sweaty Betty uses Optimove’s Customer Data Platform to consolidate all available customer data, to model their customers for a deeper understanding of past and future behaviors, and more.

Read Story →

Case study Entain

By Optimove’s experts, Entain has observed significant improvements in key player metrics

Read Story →

By Optimove’s experts, Entain has observed significant improvements in key player metrics

Read Story →

Case study IDT

Using Optimove, IDT’s marketers now launch new personalized campaigns within minutes or hours, instead of days.

Read Story →

Using Optimove, IDT’s marketers now launch new personalized campaigns within minutes or hours, instead of days.

Read Story →

Peer and Expert Opinions
for Optimove

Goals

Enhance customer relationships and Increase customer life time value are the most popular goals peers achieved using Optimove .

Other goals:

  • Increase sales & revenue
  • Improve brand engagement
  • Scale best practices
  • Grow market share
  • Enter new markets internationally or locally
  • Improve ROI
  • Acquire customers
  • Improve efficiency
  • Build brand awareness
  • Launch new products
  • Improve internal communications
  • Increase average basket value
  • Establish thought leadership
  • Improve digital and social presence
  • Improve consistency
  • Improve stakeholder relations
See all goals See less goals

Channels

It is the best suited for e-mail, social media, phone calls, channels.

Other channels:

  • promotions
  • website
  • offline
  • games
  • text SMS
  • mobile
  • Facebook
  • trade shows
  • video
  • user generated content
  • point of sale
  • blogs
  • chat
  • omnichannel
  • coupons
  • display advertisement
  • mass media
  • newsletter
  • mobile app
  • on premises
  • television
  • events
  • LinkedIn
  • review sites
  • Amazon
  • print media
  • magazine
  • Instagram
  • Netflix
  • Facebook page
  • radio
  • Slack
  • newspaper
  • out of home
  • billboards
See all channels See less channels

Processes

Peers recommend engagement management, lifetime value management, relationship marketing, as the business processes that they have been most satisfied while using Optimove .

Read Peer and Expert Experience for Business Use Cases

Engagement management

Engaging and following up

Engaging with scheduling & cadence

Lifetime value management

Relationship marketing

Personalized marketing With E mail

Campaign management

Campaign analytics

Campaign monitoring

Communication management With E mail

Sending & publishing communications With E mail

Tracking & monitoring communications With Website and Social media

Customer case management

Segmentation and targeting

Social media management With Social media

Engaging on social media With Social media and Games

Social media analytics

Scheduling post to social media With Social media and E mail

Managing social media account With Social media and Offline and User generated content and Blogs and Point of sale and Events and Trade shows

Monitoring social media With Website and Social media

Customer feedback management

Measuring customer satisfaction

Measuring net promoter score With Promotions

Helpdesk management With Phone calls

Loyalty management

Create engagement based loyalty

Content management

Content curation With Text sms and Mobile and E mail

Content publishing With Promotions and Social media

Competitive intelligence

Digital marketing

Contact list management With Phone calls

Contacts history

Rating and review management

Advertisement With Social media and Facebook

Forecasting

Direct marketing With Social media

Database marketing

Training & onboarding

Sales document management

Proposal & quote management

Contract management

Digital signature With Newsletter

Relationship management

Channel management With Promotions

Touchpoint management With E mail and Text sms and Website

Trade show marketing With Offline and Trade shows

Cross selling

Products & pricelist management With E mail

Lead qualification

Lead qualification: technographic With Games

Channel marketing

Product marketing

Collaboration With Phone calls

Generation of new leads

Social media marketing With Social media and Games

Lead analytics

Promotion management With Promotions and Coupons and E mail

Market research

Knowledge management With Phone calls

Sharing knowledge

Funnel analysis

Discount management With Promotions and Coupons and E mail

Upselling With Phone calls

Courses & assessment With Games

Create learning path With Games

Sales call management With Phone calls and Social media and Linkedin and User generated content and Blogs

Merchandising

Lead management With E mail

Performance management

Playbook creation

Partner marketing

Public relations With Website and E mail

Marketing mix

Lead engagement

Coaching

Lead tracking

Media buying With Website and Offline and Point of sale

Account management With Social media and Linkedin

Viral marketing With E mail

Category management With E mail and Promotions

Ad retargeting With Social media and Facebook and Website and Text sms and Promotions

Drip marketing With E mail

Business development With Video

Event management

Offer management

Influencer marketing

See allless Activities

Popular Business Setting
for Optimove

Top Industries

  • Information Technology and Services
  • Accounting
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Optimove to Enhance customer relationships and Increase customer life time value

Verify if it works for you

Peer and Expert Opinion on Features
for Optimove

  • Low
  • Medium
  • High

Personalization

Dashboard

Calculator

Predictive analytics

Alerts: popups & Notifications

IT and Other Capabilities
for Optimove

  • Low
  • Medium
  • High

data

Data Import

Data Export

Support

Phone Support

24/7 Support

Email Support

Chat Support

Other

AI Powered

Custom Reports

Failure Risk Guidance Security Report ?

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

Vendor Profile Details

Company Name Optimove
Company Website https://www.optimove.com/
HQ Location 217 West 21st St., 2nd Floor, New York, New York 10011, US
Employees 101-250
Social
Financials Series A