Optimove Overview

Optimove’s platform integrates customer data, AI-led multichannel journey orchestration, and multitouch attribution. Customer interactions are optimized using AI-driven insights.

Use Cases

Customers recommend Engagement Management, Lifetime Value Management, Loyalty Management, as the business use cases that they have been most satisfied with while using Optimove.

Other use cases:

  • Relationship Marketing
  • Campaign Management
  • Personalized Marketing
  • Communication Management
  • Segmentation And Targeting
  • Customer Feedback Management
  • Social Media Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Optimove.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Establish Thought Leadership
  • Increase Average Basket Value
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Optimove Use-Cases and Business Priorities: Customer Satisfaction Data

Optimove's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Optimove support capabilities include AI Powered, Phone Support, Chat Support, etc. also Optimove analytics capabilities include Analytics, and Custom Reports.

Reviews

"Optimove has really excelled for us in terms of scope, scale and velocity. We are very happy with the level of service and responsiveness from Optimove. The reality is that we really wouldn’t be able to run our business without something like Optimo...ve." - Charles Thibault

Optimove, Treasure Data, Optimizely Data Platform, Blueshift, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Optimove

Top Industries

  • Information Technology and Services
  • Accounting
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Optimove is popular in Information Technology And Services, Accounting, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Optimove Use Cases

Why is Optimove the best choice for Engagement Management?

How can Optimove enhance your Lifetime Value Management process?

How does Optimove address your Loyalty Management Challenges?

What makes Optimove ideal for Relationship Marketing?

What solutions does Optimove provide for Campaign Management?

76+ more Business Use Cases

29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Optimove testimonial

Charles Thibault

Vice President, Analytics

IDT Corporation

Optimove has really excelled for us in terms of scope, scale and velocity. We are very happy with the level of service and responsiveness from Optimove. The reality is that we really wouldn’t be able to run our business without something like Optimove. Testimonial By Charles Thibault
Optimove testimonial

Emma Rushe

Vice President of Performance Marketing

Sweaty Betty

Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off. Testimonial By Emma Rushe
Optimove testimonial

Nik Rudenko

CMO

Favbest

Since we first met Optimove in 2015, we knew that we wanted to work with this company. Despite having one of the strongest teams in the gaming industry, our player marketing success would not have been possible without Optimove. It’s like a Formula 1 race: no matter how good your driver, if the car... is anything less than great, he’s got no chance. We now have a super driver in a super racecar!

Testimonial By Nik Rudenko
CUSTOMERS TESTIMONIALS
Optimove testimonial

Charles Thibault

Vice President, Analytics

IDT Corporation

Optimove has really excelled for us in terms of scope, scale and velocity. We are very happy with the level of service and responsiveness from Optimove. The reality is that we really wouldn’t be able to run our business without something like Optimove. Testimonial By Charles Thibault
Optimove testimonial

Emma Rushe

Vice President of Performance Marketing

Sweaty Betty

Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off. Testimonial By Emma Rushe
Optimove testimonial

Nik Rudenko

CMO

Favbest

Since we first met Optimove in 2015, we knew that we wanted to work with this company. Despite having one of the strongest teams in the gaming industry, our player marketing success would not have been possible without Optimove. It’s like a Formula 1 race: no matter how good your driver, if the car... is anything less than great, he’s got no chance. We now have a super driver in a super racecar!

Testimonial By Nik Rudenko

Case Studies

COMPANY INDUSTRY CASE STUDIES
Optimove case study
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Case study Sweaty Betty

Sweaty Betty uses Optimove’s Customer Data Platform to consolidate all available customer data, to model their customers for a deeper understanding of past and future behaviors, and more.

Read More
Optimove case study
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Case study Funstage

Optimove powers Funstage’s realtime campaigns, leading to a 44% increase in monthly total deposit amounts.

Read More
Optimove case study
NA
Case study Rush Street

Rush Street Interactive uses Optimove’s customer modeling, micro-segmentation and multi-channel campaign automation capabilities to communicate separately with over 50 unique customer personas.

Read More

Video

Introducing OptiGenie - Data Driven AI

Video Thumbnail

Frequently Asked Questions(FAQ)

for Optimove

What is Optimove?

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

What is Optimove used for?

Optimove is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lifetime Value Management and Loyalty Management .

What are the top features of Optimove?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Optimove.

Who uses Optimove?

Optimove is used by Information Technology And Services, Accounting and Marketing And Advertising among other industries.

What are Optimove alternatives?

Treasure Data, Optimizely Data Platform and Blueshift are popular alternatives for Optimove.

Where is Optimove located?

Optimove is headquartered at 217 West 21st St., 2nd Floor, New York, New York 10011, US.
lightning

Peers used Optimove for engagement management and lifetime value management

Optimove Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (337)
Analytics

4.17/5

Read Reviews (1310)
Custom Reports

4.11/5

Read Reviews (824)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (337)
Analytics

4.17/5

Read Reviews (1310)
Custom Reports

4.11/5

Read Reviews (824)

Software Failure Risk Guidance

?

for Optimove

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

Mobius Solutions, Ltd News

Optimove Placed Furthest on Completeness of Vision Axis in - GlobeNewswire

Optimove was recognized for its strong vision in a recent report by GlobeNewswire.

28/10/2024 - source

Optimove Recognized as One to Watch in Snowflakes Modern Marketing Data Stack Report - GlobeNewswire

Optimove was named as "One to Watch" in Snowflake's marketing data report, highlighting its recognition in the industry.

21/10/2024 - source

Optimove Launches OptiPromo: The First Solution for B2C Marketers to Deliver Dynamic, CRM-Powered Promotions and Rewards Tailored to Each Customer - GlobeNewswire

Optimove launches OptiPromo, a solution for B2C marketers to create personalized, CRM-based promotions and rewards for customers.

07/10/2024 - source

Mobius Solutions, Ltd Feeds

Noa Nitzan Geffen Joins CRM Leader, Optimove, as General Counsel - GlobeNewswire

Noa Nitzan Geffen has joined Optimove as their new General Counsel.

09/10/2024 - source

Adi Dagan Joins Optimove as Senior Director of Partnerships - GlobeNewswire

Adi Dagan has joined Optimove as the Senior Director of Partnerships.

08/09/2024 - source

Optimove Named Contender In Email Marketing Services

Optimove, the first Customer-Led Marketing Platform, has been named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. The report cites Optimove’s strength in improving marketer processes with real-time data, and delivering AI-generated recommendations, solidifying, for the company, its position as a powerhouse of both email and cross-channel marketing.

The post Optimove Named Contender In Email Marketing Services appeared first on Optimove.

18/08/2024 - source

Mobius Solutions, Ltd Profile

Company Name

Mobius Solutions, Ltd

Company Website

//optimove.com

HQ Location

217 West 21st St., 2nd Floor, New York, New York 10011, US

Employees

101-250

Social

Financials

SERIES A