4.28 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(3615 Reviews)

Optimove | The Science-First Relationship Marketing Hub

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About Optimove

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

is used by peers for


relationship marketing, engagement management, campaign management


e-mail, e-mail, promotions


24/7 Support, Analytics, Personalization


Increase customer life time value, Enhance customer relationships, Improve brand engagement


Information Technology and Services, Accounting, Marketing and Advertising

Popular Business Setting
for Optimove

Top Industries

  • Information Technology and Services
  • Accounting
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peer Recommendations on business needs
for Optimove


Increase customer life time value, Enhance customer relationships, Improve brand engagement, are the most popular goals peers achieved using Optimove.


It is the best suited for e-mail, e-mail, promotions, channels.


Optimove does well for a wide range of processes. Peers recommend relationship marketing, engagement management, campaign management, as the business processes that they have been most satisfied while using Optimove.

Read Reviews of Business Process for Optimove

Peers used Optimove to Increase customer life time value and Enhance customer relationships

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Failure Risk Guidance Security Report ?

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Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

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First 5 Reports are Free

IT and Other Capabilities
for Optimove

  • Low
  • Medium
  • High

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Vendor Profile Details

Company Name Optimove
Company Website
HQ Location 217 West 21st St., 2nd Floor, New York, New York 10011, US
Employees 101-250
Financials Series A