Optimove Overview

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

Cuspera Reviews

29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Optimove.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Establish Thought Leadership
  • Increase Average Basket Value
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Lifetime Value Management , Loyalty Management , as the business use cases that they have been most satisfied while using Optimove.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.93/5

Read Reviews (524)

"...Smart marketers should always recognize the different touchpoints for customer engagement with their brand, products, and services...." Managing Infinite Customer Journeys
engaging and following up

4.93/5

Read Reviews (344)

engaging with scheduling & cadence

4.41/5

Read Reviews (5)

Lifetime Value Management

4.98/5

Read Reviews (372)

"...Although segmenting customers according to their CLV is the recommended approach, there are many types of customer segmentation models...." Customer Segmentation: Definition, Models
Loyalty Management

4.98/5

Read Reviews (288)

"...The easy, to the point and quick way of targeting our customers, time saving on setting up a campaign, almost immediate evaluation, potential insights to improve target groups or/and communication channels...." Peer review by Evangelos P, CRM Marketing Associate
customise loyalty program

4.98/5

Read Reviews (122)

identify target customers

4.98/5

Read Reviews (94)

create engagement based loyalty

4.66/5

Read Reviews (7)

PEER EXPERIENCES
Engagement Management

4.93/5

Read Reviews (524)

"...Smart marketers should always recognize the different touchpoints for customer engagement with their brand, products, and services...." Managing Infinite Customer Journeys
engaging and following up

4.93/5

Read Reviews (344)

engaging with scheduling & cadence

4.93/5

Read Reviews (5)

Lifetime Value Management

4.98/5

Read Reviews (372)

"...Although segmenting customers according to their CLV is the recommended approach, there are many types of customer segmentation models...." Customer Segmentation: Definition, Models
Loyalty Management

4.98/5

Read Reviews (288)

"...The easy, to the point and quick way of targeting our customers, time saving on setting up a campaign, almost immediate evaluation, potential insights to improve target groups or/and communication channels...." Peer review by Evangelos P, CRM Marketing Associate
customise loyalty program

4.98/5

Read Reviews (122)

identify target customers

4.98/5

Read Reviews (94)

create engagement based loyalty

4.98/5

Read Reviews (7)

77+ more Business Use Cases

Our AI advisor, Wyz, harnessed 10783 insights from peers and experts to help you assess how these Optimove use cases fit your Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Emma Rushe

Vice President of Performance Marketing

Sweaty Betty

Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off. Testimonial By Emma Rushe

Claus Hansen

Director of CRM

Roar Digital (a joint venture between MGM and Entain)

Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen

Jonas Malpass

Senior Manager of CRM & Digital Marketing

John Hardy

Optimove gives us the data, segmentation and campaign automation to support true omnichannel marketing, as opposed to attempting to simply coordinate among single-channel efforts. Testimonial By Jonas Malpass
CUSTOMERS TESTIMONIALS

Emma Rushe

Vice President of Performance Marketing

Sweaty Betty

Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off. Testimonial By Emma Rushe

Claus Hansen

Director of CRM

Roar Digital (a joint venture between MGM and Entain)

Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen

Jonas Malpass

Senior Manager of CRM & Digital Marketing

John Hardy

Optimove gives us the data, segmentation and campaign automation to support true omnichannel marketing, as opposed to attempting to simply coordinate among single-channel efforts. Testimonial By Jonas Malpass

Case Studies

COMPANY CASE STUDIES
Case study IDT

Using Optimove, IDT’s marketers now launch new personalized campaigns within minutes or hours, instead of days.

Read More
Case study Sweaty Betty

Sweaty Betty uses Optimove’s Customer Data Platform to consolidate all available customer data, to model their customers for a deeper understanding of past and future behaviors, and more.

Read More
Case study Sisal

Optimove Helps Sisal Boost LTV and Revenues by Becoming More Customer Centric

Read More

Popular Business Setting

for Optimove

Top Industries

  • Information Technology and Services
  • Accounting
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Optimove to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Optimove

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.37/5

Read Reviews (900)
Micro customer segmenting

4.51/5

Read Reviews (285)
Dashboard

4.31/5

Read Reviews (151)
Calculator

4.30/5

Read Reviews (111)
Predictive analytics

4.60/5

Read Reviews (68)
FEATURES RATINGS AND REVIEWS
Personalization

4.37/5

Read Reviews (900)
Micro customer segmenting

4.51/5

Read Reviews (285)
Dashboard

4.31/5

Read Reviews (151)
Calculator

4.30/5

Read Reviews (111)
Predictive analytics

4.60/5

Read Reviews (68)

IT and Other Capabilities

for Optimove

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5

Read Reviews (667)
Data Export

4.08/5

Read Reviews (311)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.13/5

Read Reviews (667)
Data Export

4.08/5

Read Reviews (311)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.36/5

Read Reviews (25)
Chat Support

4.34/5

Read Reviews (24)
Email Support

4.30/5

Read Reviews (28)
24/7 Support

4.26/5

Read Reviews (437)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Phone Support

4.36/5

Read Reviews (25)
Chat Support

4.34/5

Read Reviews (24)
Email Support

4.30/5

Read Reviews (28)
24/7 Support

4.26/5

Read Reviews (437)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (337)
Analytics

4.17/5

Read Reviews (1310)
Custom Reports

4.11/5

Read Reviews (824)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (337)
Analytics

4.17/5

Read Reviews (1310)
Custom Reports

4.11/5

Read Reviews (824)

Failure Risk Guidance Security Report

?

for Optimove

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

Vendor Profile Details

Company Name

Optimove

Company Website

https://www.optimove.com/

HQ Location

217 West 21st St., 2nd Floor, New York, New York 10011, US

Employees

101-250

Social

Financials

Series A