Optimove Overview
This is a summary of the comprehensive capabilities and benefits of Optimove based on over 10783 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Optimove, Treasure Data, SessionM, Optimizely Data Platform, Blueshift, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Optimove is right for your needs? Our Cuspera AI engine can evaluate how Optimove fits your specific business needs, industry, and context. Get your personalized assessment report today.
Optimove supports business activities such as:
- Engagement Management
- Lifetime Value Management
- Loyalty Management
- Relationship Marketing
- Campaign Management
Optimove can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Increase Customer Life Time Value, Increase Sales & Revenue, Improve Brand Engagement, etc. As a solution, Optimove's capabilities include Personalization, Micro Customer Segmenting, Dashboard, etc.
Optimove Information Technology and Services Vertical is its biggest customer base.
Reviews
"Optimove has really excelled for us in terms of scope, scale and velocity. We are very happy with the level of service and responsiveness from Optimove. The reality is that we really wouldn’t be able to run our business without something like Optimo...ve. " - Charles Thibault
Cuspera Reviews
29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Optimove.
Use Cases
Peers recommend Engagement Management , Lifetime Value Management , Loyalty Management , as the business use cases that they have been most satisfied while using Optimove.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management |
4.93/5 ★ |
"...These incentives will increase loyalty by providing a real reason to engage with the products or services of the company...." Building Customer Loyalty for Increased Customer Retention |
| engaging and following up |
4.93/5 ★ |
"...Marketing technology (also known as martech) describes the systems and tools that help marketers better engage with customers...." What is Marketing Technology (MarTech)? |
| engaging with scheduling & cadence |
4.41/5 ★ |
"...where you set your cadence per skew but again, like we believe that s probably a little bit too much for you to manage...." Panel: Subscription vs. Transactional: Different Models, Different CRM Strategies? |
| Lifetime Value Management |
4.98/5 ★ |
"...The company s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value...." Peer review |
| Loyalty Management |
4.98/5 ★ |
"...So, we have a loyalty program, very successful, and we have over 2 million members in the program...." Customer Transformation: How Groupe Dynamite Perfectly Aligns Brand, Customer and Technology |
| customise loyalty program |
4.98/5 ★ |
"...Learn the primary principals of storytelling, and how to implement them in your customer emails, to improve your relationship marketing efforts and boost customer loyalty. ..." Email Tales: Using Storytelling Emails to Build Relationships and Foster Brand Loyalty |
| identify target customers |
4.98/5 ★ |
"...They print lists, they send those lists over fax to somebody which goes over them, has to mark kind of which customers have been targeted with different campaigns in the last few weeks...." Connect 2018 Closing Remarks: Behold the Future of Relationship Marketing |
| create engagement based loyalty |
4.66/5 ★ |
"...Creating customer loyalty with high retention requires you to define brand value, engage in loyalty programs and pursue lost customers. ..." How to Create Customer Loyalty and Retention |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management |
4.93/5 ★ |
"...These incentives will increase loyalty by providing a real reason to engage with the products or services of the company...." Building Customer Loyalty for Increased Customer Retention |
|
| engaging and following up |
4.93/5 ★ |
| engaging with scheduling & cadence |
4.93/5 ★ |
| Lifetime Value Management |
4.98/5 ★ |
"...The company s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value...." Peer review |
|
| Loyalty Management |
4.98/5 ★ |
"...So, we have a loyalty program, very successful, and we have over 2 million members in the program...." Customer Transformation: How Groupe Dynamite Perfectly Aligns Brand, Customer and Technology |
|
| customise loyalty program |
4.98/5 ★ |
| identify target customers |
4.98/5 ★ |
| create engagement based loyalty |
4.98/5 ★ |
76+ more Business Use Cases
Our AI advisor, Wyz, harnessed 10783 insights from peers and experts to help you assess how these Optimove use cases fit your Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Optimove has really excelled for us in terms of scope, scale and velocity. We are very happy with the level of service and responsiveness from Optimove. The reality is that we really wouldn’t be able to run our business without something like Optimove. Testimonial By Charles Thibault |
|
|
Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen |
|
Optimove allows us to build micro segments and curate a customer lifecycle journey to drive engagement with customers across geographies and demographics. Testimonial By Tarun Katial |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Charles Thibault Vice President, Analytics IDT Corporation |
Optimove has really excelled for us in terms of scope, scale and velocity. We are very happy with the level of service and responsiveness from Optimove. The reality is that we really wouldn’t be able to run our business without something like Optimove. Testimonial By Charles Thibault |
|
Claus Hansen Director of CRM Roar Digital (a joint venture between MGM and Entain) |
Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen |
|
Tarun Katial CEO Zee5 India |
Optimove allows us to build micro segments and curate a customer lifecycle journey to drive engagement with customers across geographies and demographics. Testimonial By Tarun Katial |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case study PrizePicksRead More |
|
Case study Sweaty BettyRead More |
|
Case study IDTRead More |
Frequently Asked Questions(FAQ)
for Optimove
What is Optimove?
What is Optimove used for?
What are the top features of Optimove?
Who uses Optimove?
What are Optimove alternatives?
Where is Optimove located?
Popular Business Setting
for Optimove
Top Industries
- Information Technology and Services
- Accounting
- Marketing and Advertising
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Optimove to Enhance customer relationships and Acquire customers
Optimove Alternatives
Peer and Expert Opinion on Features
for Optimove
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (900) |
| Micro customer segmenting | Read Reviews (285) |
| Dashboard | Read Reviews (151) |
| Calculator | Read Reviews (111) |
| Predictive analytics | Read Reviews (68) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (900) |
| Micro customer segmenting | Read Reviews (285) |
| Dashboard | Read Reviews (151) |
| Calculator | Read Reviews (111) |
| Predictive analytics | Read Reviews (68) |
IT and Other Capabilities
for Optimove
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (667) |
| Data Export | Read Reviews (311) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (667) |
| Data Export | Read Reviews (311) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (25) |
| Chat Support | Read Reviews (24) |
| Email Support | Read Reviews (28) |
| 24/7 Support | Read Reviews (437) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (25) |
| Chat Support | Read Reviews (24) |
| Email Support | Read Reviews (28) |
| 24/7 Support | Read Reviews (437) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (337) |
| Analytics | Read Reviews (1310) |
| Custom Reports | Read Reviews (824) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (337) |
| Analytics | Read Reviews (1310) |
| Custom Reports | Read Reviews (824) |
Software Failure Risk Guidance
?for Optimove
Overall Risk Meter
Top Failure Risks for Optimove
Vendor Profile Details
Company Name
Optimove
Company Website
https://www.optimove.com/HQ Location
217 West 21st St., 2nd Floor, New York, New York 10011, US
Employees
101-250
Social
Financials
SERIES A
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