Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.
It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.
It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.
Popular Business Setting
- Information Technology and Services
- Marketing and Advertising
- Small Business
- Mid Market
Peer Recommendations on business needs
Increase customer life time value, Enhance customer relationships, Improve brand engagement, are the most popular goals peers achieved using Optimove.
It is the best suited for e-mail, e-mail, promotions, channels.
Optimove does well for a wide range of processes. Peers recommend relationship marketing, engagement management, campaign management, as the business processes that they have been most satisfied while using Optimove.
Read Reviews of Business Process for Optimove
Top Failure Risks for Optimove
First 5 Reports are Free
IT and Other Capabilities