Optimove: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Optimove
Brand: Optimove
Rating: 4.28 (10783 reviews)

4.28 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(10783)

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

AI Powered

Optimove Overview

Optimove places customers at the forefront of marketing strategies, leading to a 33% increase in Customer Lifetime Value (CLTV) for brands. By prioritizing customer data over campaigns or products, Optimove enables businesses to foster long-term loyalty. This approach shifts the focus from traditional product-led marketing to a customer-centric model, aligning with the evolving needs of CRM managers. Recognized as a visionary leader in multichannel marketing hubs by Gartner, Optimove's platform supports brands in enhancing customer relationships and maximizing engagement.

Use Cases

Customers recommend Engagement Management, Lifetime Value Management, Loyalty Management, as the business use cases that they have been most satisfied with while using Optimove.

Other use cases:

Relationship Marketing
Campaign Management
Personalized Marketing
Communication Management
Segmentation And Targeting
Customer Feedback Management
Social Media Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Optimove.

Other priorities:

Increase Customer Life Time Value
Increase Sales & Revenue
Improve Brand Engagement
Scale Best Practices
Improve ROI
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Efficiency
Build Brand Awareness
Launch New Products
Improve Internal Communications
Establish Thought Leadership
Increase Average Basket Value
Improve Digital And Social Presence
Improve Consistency
Improve Stakeholder Relations

See all business priorities See less business priorities

Optimove Use-Cases and Business Priorities: Customer Satisfaction Data

Optimove's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Optimove support capabilities include AI Powered, Phone Support, Chat Support, etc. also Optimove analytics capabilities include Analytics, and Custom Reports.

Reviews

"Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines." - Claus Hansen

Optimove, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Optimove’s platform integrates customer data, AI-led multichannel journey orchestration, and multitouch attribution. Customer interactions are optimized using AI-driven insights.

Popular Business Setting

for Optimove

Top Industries

Information Technology and Services
Accounting
Marketing and Advertising

Popular in

Small Business
Mid Market
Enterprise

Optimove is popular in Information Technology And Services, Accounting, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Optimove Use Cases

What makes Optimove ideal for Engagement Management?

Optimove's capabilities enable marketers to create and manage customer engagement campaigns. The software offers flexibility in customizing campaigns and reports to suit specific customer interactions and behaviors. These features enhance customer loyalty, drive purchase behavior, and improve lifetime value.

"...Relationship marketing is the interacting with each customer uniquely, based on that customer s specific wants, needs and preferences...." Customer Relationship Marketing

Read Reviews

How efficiently Does Optimove manage your Lifetime Value Management?

Optimove's technology suite facilitates the creation of personalized, multi-channel marketing campaigns. These campaigns are designed to increase customer engagement, retention, and lifetime value. The platform measures and optimizes campaign performance to drive improvements in customer experience and profitability. Optimove may be less effective when marketers require granular-level insights into multichannel strategies and communications for individual customers.

"...today or to learn how you can use Optimove to convert more customers, increase the spend of existing customers and reduce customer churn...." How to Create Customer Loyalty and Retention

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How does Optimove address your Loyalty Management Challenges?

Optimove enables marketers to target and personalize customer messaging based on various attributes and behaviors. It facilitates improved customer engagement and loyalty by offering segmentation, automation, and analytics capabilities. Optimove helps businesses identify churn risk and enhance customer lifetime value through its sophisticated churn factor mechanism and integrations with various systems.

"...This could involve creating a loyalty program or offering re-buy discounts regularly to customers...." Building Customer Loyalty for Increased Customer Retention

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How can Optimove optimize your Relationship Marketing Workflow?

Optimove's relationship marketing solution uses advanced customer insight and automated marketing systems. It uses artificial intelligence to foster emotional connections with customers and optimize their value. Optimove guides its customers in utilizing relationship marketing strategies to achieve measurable growth.

"...Leading Telco IDT Achieves Cutting-Edge Relationship Marketing on a Massive Scale...." Download IDT Case Study

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What makes Optimove ideal for Campaign Management?

Optimove Campaign Management enables marketers to plan, execute, and analyze multi-channel, personalized marketing campaigns. It leverages data analytics to optimize campaign performance and track financial uplift. The platform's primary interface is a calendar-based tool that facilitates efficient campaign management, but it currently lacks the ability to deliver marketing actions through channels like SMS, web pushes, or chatbots.

"...So basically, the solution to compromise we found with the requests we get internally and the marketing campaigns we plan it, for example, in an email, we just put the announcement in the footer or in a secondary section of the message which is focused on another message which is generally a promotion...." From Blast Email Campaigns to Personalized Campaigns

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76+ more Business Use Cases

29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Claus Hansen Director of CRM Roar Digital (a joint venture between MGM and Entain)	Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen
Nikki Patel Director of CRM Rush Street	Optimove makes it easy to customize our player messaging to a variety of different player segments, and to ensure that we are communicating in relevant ways with our entire player base. Its multi-channel campaign automation also helps us ensure that players are aware of everything we can offer them. Testimonial By Nikki Patel
Emma Rushe Vice President of Performance Marketing Sweaty Betty	Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off. Testimonial By Emma Rushe

CUSTOMERS	TESTIMONIALS
Claus Hansen Director of CRM Roar Digital (a joint venture between MGM and Entain)	Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen
Nikki Patel Director of CRM Rush Street	Optimove makes it easy to customize our player messaging to a variety of different player segments, and to ensure that we are communicating in relevant ways with our entire player base. Its multi-channel campaign automation also helps us ensure that players are aware of everything we can offer them. Testimonial By Nikki Patel
Emma Rushe Vice President of Performance Marketing Sweaty Betty	Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off. Testimonial By Emma Rushe

Case Studies

Case study John Hardy

John Hardy chose Optimove as the Customer Data Platform that would serve as the central hub for all of its personalized customer marketing efforts.

Case study Sweaty Betty

Sweaty Betty uses Optimove’s Customer Data Platform to consolidate all available customer data, to model their customers for a deeper understanding of past and future behaviors, and more.

Case study Entain

By Optimove’s experts, Entain has observed significant improvements in key player metrics

Computer Software

CASE STUDY STS Gaming Group

STS Gaming Group improved player retention significantly by using Optimove's AI-driven CRM platform to personalize customer journeys and campaign orchestration.

Case study IDT

Using Optimove, IDT’s marketers now launch new personalized campaigns within minutes or hours, instead of days.

Computer Software

CASE STUDY Funstage

Optimove powered Funstage's real-time campaigns, resulting in a 44% increase in monthly total deposit amounts, enhancing customer engagement and retention.

Introducing OptiGenie - Data Driven AI

Frequently Asked Questions(FAQ)

for Optimove

What is Optimove?

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

What is Optimove used for?

Optimove is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lifetime Value Management and Loyalty Management .

What are the top features of Optimove?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Optimove.

Who uses Optimove?

Optimove is used by Information Technology And Services, Accounting and Marketing And Advertising among other industries.

What are Optimove alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for Optimove.

Where is Optimove located?

Optimove is headquartered at 217 West 21st St., 2nd Floor, New York, New York 10011, US.

Peers used Optimove for engagement management and lifetime value management

Optimove Competitors

More Optimove Alternatives...

Optimove Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (337)
Analytics	4.17/5 ★ Read Reviews (1310)
Custom Reports	4.11/5 ★ Read Reviews (824)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (337)
Analytics	4.17/5 ★ Read Reviews (1310)
Custom Reports	4.11/5 ★ Read Reviews (824)

Optimove Integrations

Optimove integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.13/5 ★

Read Reviews (667)

Data Export

4.08/5 ★

Read Reviews (311)

Software Failure Risk Guidance

for Optimove

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

Mobius Solutions, Ltd News

Partnership 26/05/2025

Scoreconnect and Optimove partner to deliver real-time Telegram engagement for iGaming operators

Partnership 26/05/2025

BeBettor partners with Optimove to further strengthen segmentation capability

Product 11/05/2025

Optimove Launches Engage to End Content Chaos in the GenAI Age - GlobeNewswire

Optimove has launched Optimove Engage, an AI-powered solution within its Positionless Marketing Platform. Engage enables marketers to create, manage, and optimize personalized content in real time across all channels. The platform uses GenAI for brand-compliant content creation, AI-driven message analysis, and a unified interface to streamline marketing operations and reduce content chaos.

Product 16/03/2025

Altenar integrates Optimove Opti - X platform to deliver enhanced personalised content

Altenar integrates Optimove's Opti-X platform to enhance personalized content delivery.

Mobius Solutions, Ltd Profile

Company Name

Mobius Solutions, Ltd

Company Website

//optimove.com

HQ Location

217 West 21st St., 2nd Floor, New York, New York 10011, US

Employees

101-250

Social

Financials

SERIES A

Optimove: Use-Cases, Insights and Reviews | 2025 Cuspera

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

Failure Risk for Optimove ?

Optimove Overview

Use Cases

Business Priorities

Optimove Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Optimove Use Cases

What makes Optimove ideal for Engagement Management?

How efficiently Does Optimove manage your Lifetime Value Management?

How does Optimove address your Loyalty Management Challenges?

How can Optimove optimize your Relationship Marketing Workflow?

What makes Optimove ideal for Campaign Management?

76+ more Business Use Cases

Customer Testimonials

Case Studies

Case study John Hardy

Case study Sweaty Betty

Case study Entain

CASE STUDY STS Gaming Group

Case study IDT

CASE STUDY Funstage

Video

Introducing OptiGenie - Data Driven AI

Frequently Asked Questions(FAQ)

What is Optimove?

What is Optimove used for?

What are the top features of Optimove?

Who uses Optimove?

What are Optimove alternatives?

Where is Optimove located?

Peers used Optimove for engagement management and lifetime value management

Optimove Competitors

Optimove Features

Optimove Integrations

OtherLevels Platform

Sinch MVNE Platform

Acoustic Exchange

Extole Advocacy

FLOW

Software Failure Risk Guidance

Mobius Solutions, Ltd News

Scoreconnect and Optimove partner to deliver real-time Telegram engagement for iGaming operators

BeBettor partners with Optimove to further strengthen segmentation capability

Optimove Launches Engage to End Content Chaos in the GenAI Age - GlobeNewswire

Altenar integrates Optimove Opti - X platform to deliver enhanced personalised content

Mobius Solutions, Ltd Profile

Get a personalised risk report for Optimove

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