Optimove Overview

Optimove places customers at the forefront of marketing strategies, leading to a 33% increase in Customer Lifetime Value (CLTV) for brands. By prioritizing customer data over campaigns or products, Optimove enables businesses to foster long-term loyalty. This approach shifts the focus from traditional product-led marketing to a customer-centric model, aligning with the evolving needs of CRM managers. Recognized as a visionary leader in multichannel marketing hubs by Gartner, Optimove's platform supports brands in enhancing customer relationships and maximizing engagement.

Use Cases

Customers recommend Engagement Management, Lifetime Value Management, Loyalty Management, as the business use cases that they have been most satisfied with while using Optimove.

Other use cases:

  • Relationship Marketing
  • Campaign Management
  • Personalized Marketing
  • Communication Management
  • Segmentation And Targeting
  • Customer Feedback Management
  • Social Media Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Optimove.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Establish Thought Leadership
  • Increase Average Basket Value
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Stakeholder Relations
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Optimove Use-Cases and Business Priorities: Customer Satisfaction Data

Optimove's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Optimove support capabilities include AI Powered, Phone Support, Chat Support, etc. also Optimove analytics capabilities include Analytics, and Custom Reports.

Reviews

"Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines." - Claus Hansen

Optimove, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Optimove’s platform integrates customer data, AI-led multichannel journey orchestration, and multitouch attribution. Customer interactions are optimized using AI-driven insights.

Popular Business Setting

for Optimove

Top Industries

  • Information Technology and Services
  • Accounting
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Optimove is popular in Information Technology And Services, Accounting, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

Optimove Customer wins, Customer success stories, Case studies

How does Optimove facilitate Engagement Management?

What Are the key features of Optimove for Lifetime Value Management?

Why is Optimove the best choice for Loyalty Management?

How does Optimove facilitate Relationship Marketing?

What benefits does Optimove offer for Campaign Management?

29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Optimove testimonial

Claus Hansen

Director of CRM

Roar Digital (a joint venture between MGM and Entain)
Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen
Optimove testimonial

Henok Kelete

Director of Retention

PrizePicks
Optimove provides us with the first-rate analytics and automation we need to run a successful customer retention operation, while allowing us to spend more of our time focusing on our most valuable customers. Testimonial By Henok Kelete
Optimove testimonial

Tarun Katial

CEO

Zee5 India
Optimove allows us to build micro segments and curate a customer lifecycle journey to drive engagement with customers across geographies and demographics. Testimonial By Tarun Katial
CUSTOMERS TESTIMONIALS
Optimove testimonial

Claus Hansen

Director of CRM

Roar Digital (a joint venture between MGM and Entain)
Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen
Optimove testimonial

Henok Kelete

Director of Retention

PrizePicks
Optimove provides us with the first-rate analytics and automation we need to run a successful customer retention operation, while allowing us to spend more of our time focusing on our most valuable customers. Testimonial By Henok Kelete
Optimove testimonial

Tarun Katial

CEO

Zee5 India
Optimove allows us to build micro segments and curate a customer lifecycle journey to drive engagement with customers across geographies and demographics. Testimonial By Tarun Katial
 

Holiday Extremes: Shoppers Like Email, But Are Showing Signs Of Marketing Fatigue

Magency Life, WeClub Malaysia, and 2up.io have chosen Optimove as their player engagement platform. The integration is live, enabling operators to create marketing campaigns based on player behavior.

Read on →
 

Optimove expands in APAC as 3 iGaming operators join its platform

Optimove has expanded its presence in the Asia Pacific region by onboarding three iGaming operatorsMagency Life, WeClub Malaysia, and 2up.ioas clients for its player engagement platform. This expansi...on follows the company's formal launch in the region and highlights its Positionless Marketing platform, which enhances marketing efficiency and supports scalable real-time marketing. Optimove's Ignite+ program further aids emerging operators with CRM guidance and insights.

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Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform - GlobeNewswire

Magency Life, WeClub Malaysia, and 2up.io have adopted Optimoves player engagement platform following Optimoves APAC launch. This expansion strengthens Optimoves presence in the Asia-Pacific iGaming ...sector, enabling operators to leverage data-driven, AI-powered marketing orchestration for improved player engagement and marketing efficiency.

Read on →

Favbet - IGaming

Optimove's customer-led marketing platform helped Favbet automate and optimize player communications. Favbet now sends personalized messages to 50 player segments each week. These campaigns reach ove...r 150,000 players. Favbet credits Optimove for boosting their player marketing success. The platform supports mass personalization and automation for the iGaming industry.

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Stake - IGaming

Optimove helped Stake move from manual email campaigns to automated, personalized campaigns using advanced segmentation and orchestration tools. Stake now sends highly targeted messages, with over 58...% of segments containing fewer than 50 customers. This led to a 750% increase in average casino bet amount, a 64% rise in activation rate, a 161% boost in average deposit amount, and a 141% increase in average sports bet amount. Stake can now personalize player experiences based on interests, improving engagement and conversion.

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Sweaty Betty - Retail - Medium

Optimove helped Sweaty Betty increase total order value by 22%. The retail brand used Optimove's customer data platform to access and unify their data. This let them run more personalized marketing a...nd measure results. They saw a 32% drop in customer churn and a 75% decrease in acquisition cost. Retention costs fell by 47%. Sweaty Betty's marketing team now works faster and can prove the impact of their campaigns.

Read on →

Introducing OptiGenie - Data Driven AI

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Frequently Asked Questions(FAQ)

for Optimove

What is Optimove?

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

What is Optimove used for?

Optimove is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lifetime Value Management and Loyalty Management .

What are the top features of Optimove?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Optimove.

Who uses Optimove?

Optimove is used by Information Technology And Services, Accounting and Marketing And Advertising among other industries.

What are Optimove alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for Optimove.

Where is Optimove located?

Optimove is headquartered at 217 West 21st St., 2nd Floor, New York, New York 10011, US.
lightning

Peers used Optimove for engagement management and lifetime value management

Optimove Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (337)
Analytics

4.17/5 ★

Read Reviews (1310)
Custom Reports

4.11/5 ★

Read Reviews (824)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5 ★

Read Reviews (337)
Analytics

4.17/5 ★

Read Reviews (1310)
Custom Reports

4.11/5 ★

Read Reviews (824)

Software Failure Risk Guidance

?

for Optimove

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

Optimove Inc. News

Product

New Optimove Insights Report Reveals the Real Cause of Holiday Marketing Fatigue: Irrelevance, Not Frequency - GlobeNewswire

Optimove released its 2025 Consumer Marketing Fatigue Report, highlighting the challenges marketers face with excessive messaging. The report emphasizes personalization and AI-driven insights as solutions to combat marketing fatigue and enhance customer engagement. Key findings include the impact of message overload and the benefits of tailored communications. CEO Pini Yakuel advocates for AI tools to boost engagement and loyalty.

Read more →
Partnership

CACI and Optimove Strengthen Partnership to Help Brands Maximize their Customer Marketing Effectiveness

Optimizely has partnered with Google Cloud to launch Optimizely Opal, an AI agent orchestration platform, on the Google Cloud Marketplace. This collaboration integrates Optimizely Opal with Gemini Enterprise, enhancing AI-driven digital experiences. Customers can now easily access and deploy Opal, benefiting from Google Cloud's infrastructure and Optimizely's technology, enabling efficient and personalized digital experiences.

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Awards

SBC Awards 2025 recognizes Optimove's innovation and impact with two important distinctions - Games Magazine Brasil

Optimove won two awards at the SBC Awards 2025, being recognized as "Acquisition & Retention Partner of the Year" and "Marketing & Services Provider of the Year." This recognition underscores Optimove's leadership in the iGaming industry, offering an AI-powered marketing CRM platform that enhances real-time engagement and sustainable growth. The awards highlight Optimove's innovative approach and its impact on global and local operators.

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Product

Forrester Opportunity Snapshot, commissioned by Optimove, Shows Marketing Teams Struggle with AI and Agility

Optimove's commissioned Forrester Opportunity Snapshot reveals that marketing teams face challenges in AI adoption and agility. Only 18% of marketers consider themselves AI leaders, despite high expectations for AI to enhance marketing outcomes. The study emphasizes the need for agile workflows and introduces Optimove's Positionless Marketing model, which empowers marketers with data, creative, and optimization capabilities to independently execute campaigns.

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Optimove Inc. Profile

Company Name

Optimove Inc.

Company Website

//optimove.com

HQ Location

217 West 21st St., 2nd Floor, New York, New York 10011, US

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SERIES A