Search Your Reports For Vendors

Searching...

Your Reports For Vendors

Home Customer Data Platform Optimove

Optimove: Use-Cases, Insights and Reviews | 2025 Cuspera

4.28 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(10783)

Relationship Marketing Hub that help marketers drive growth by transforming customer data into actionable insights

AI Powered

Optimove Overview

Optimove places customers at the forefront of marketing strategies, leading to a 33% increase in Customer Lifetime Value (CLTV) for brands. By prioritizing customer data over campaigns or products, Optimove enables businesses to foster long-term loyalty. This approach shifts the focus from traditional product-led marketing to a customer-centric model, aligning with the evolving needs of CRM managers. Recognized as a visionary leader in multichannel marketing hubs by Gartner, Optimove's platform supports brands in enhancing customer relationships and maximizing engagement.

Use Cases

Customers recommend Engagement Management, Lifetime Value Management, Loyalty Management, as the business use cases that they have been most satisfied with while using Optimove.

Other use cases:

Relationship Marketing
Campaign Management
Personalized Marketing
Communication Management
Segmentation And Targeting
Customer Feedback Management
Social Media Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Optimove.

Other priorities:

Increase Customer Life Time Value
Increase Sales & Revenue
Improve Brand Engagement
Scale Best Practices
Improve ROI
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Efficiency
Build Brand Awareness
Launch New Products
Improve Internal Communications
Establish Thought Leadership
Increase Average Basket Value
Improve Digital And Social Presence
Improve Consistency
Improve Stakeholder Relations

See all business priorities See less business priorities

Optimove Use-Cases and Business Priorities: Customer Satisfaction Data

Optimove's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Optimove support capabilities include AI Powered, Phone Support, Chat Support, etc. also Optimove analytics capabilities include Analytics, and Custom Reports.

Reviews

"Optimove provides us with the first-rate analytics and automation we need to run a successful customer retention operation, while allowing us to spend more of our time focusing on our most valuable customers." - Henok Kelete

Optimove, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Optimove’s platform integrates customer data, AI-led multichannel journey orchestration, and multitouch attribution. Customer interactions are optimized using AI-driven insights.

Popular Business Setting

for Optimove

Top Industries

Information Technology and Services
Accounting
Marketing and Advertising

Popular in

Small Business
Mid Market
Enterprise

Optimove is popular in Information Technology And Services, Accounting, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Optimove Use Cases

How does Optimove address your Engagement Management Challenges?

Optimove's capabilities enable marketers to create and manage customer engagement campaigns. The software offers flexibility in customizing campaigns and reports to suit specific customer interactions and behaviors. These features enhance customer loyalty, drive purchase behavior, and improve lifetime value.

"...I like that i can monitor and follow up the campaigns and extract useful insights...." Peer review by Administrator

What Are the key features of Optimove for Lifetime Value Management?

Optimove's technology suite facilitates the creation of personalized, multi-channel marketing campaigns. These campaigns are designed to increase customer engagement, retention, and lifetime value. The platform measures and optimizes campaign performance to drive improvements in customer experience and profitability. Optimove may be less effective when marketers require granular-level insights into multichannel strategies and communications for individual customers.

"...Case Study How Favbet Tripled Player Lifetime Value The Challenge ..." Case study Favbet

How can Optimove optimize your Loyalty Management Workflow?

Optimove enables marketers to target and personalize customer messaging based on various attributes and behaviors. It facilitates improved customer engagement and loyalty by offering segmentation, automation, and analytics capabilities. Optimove helps businesses identify churn risk and enhance customer lifetime value through its sophisticated churn factor mechanism and integrations with various systems.

"...In the long-term, the consistently successful engagement of customers on this level leads to a higher degree of customer loyalty, more word-of-mouth promotion and significant increases in overall brand equity...." Customer Relationship Marketing

Why is Optimove the best choice for Relationship Marketing?

Optimove's relationship marketing solution uses advanced customer insight and automated marketing systems. It uses artificial intelligence to foster emotional connections with customers and optimize their value. Optimove guides its customers in utilizing relationship marketing strategies to achieve measurable growth.

"...Customer relationship management marketing encompasses all the ecosystem that supports marketers in their effort to build and manage customer relationships. ..." CRM Marketing Definition: CRM Database & Automation Software

How can Optimove enhance your Campaign Management process?

Optimove Campaign Management enables marketers to plan, execute, and analyze multi-channel, personalized marketing campaigns. It leverages data analytics to optimize campaign performance and track financial uplift. The platform's primary interface is a calendar-based tool that facilitates efficient campaign management, but it currently lacks the ability to deliver marketing actions through channels like SMS, web pushes, or chatbots.

"...Continuously and autonomously optimize your marketing campaigns to drive ever-better marketing results. ..." Brands & Apps: Marketing Solutions

76+ more Business Use Cases

29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Henok Kelete Director of Retention PrizePicks	Optimove provides us with the first-rate analytics and automation we need to run a successful customer retention operation, while allowing us to spend more of our time focusing on our most valuable customers. Testimonial By Henok Kelete
Josselin Petit-Hoang Head of CRM Adore Me	Optimove now automates all of our customer marketing efforts, Testimonial By Josselin Petit-Hoang
Elizabeth Owens VP Marketing Paper Source	Optimove empowered us when we were at the height of disruption. We were able to be nimble and agile as customer behaviors were changing drastically. Testimonial By Elizabeth Owens

CUSTOMERS	TESTIMONIALS
Henok Kelete Director of Retention PrizePicks	Optimove provides us with the first-rate analytics and automation we need to run a successful customer retention operation, while allowing us to spend more of our time focusing on our most valuable customers. Testimonial By Henok Kelete
Josselin Petit-Hoang Head of CRM Adore Me	Optimove now automates all of our customer marketing efforts, Testimonial By Josselin Petit-Hoang
Elizabeth Owens VP Marketing Paper Source	Optimove empowered us when we were at the height of disruption. We were able to be nimble and agile as customer behaviors were changing drastically. Testimonial By Elizabeth Owens

Case Studies

Banking

CASE STUDY Sisal

Optimove helped Sisal, a major Italian gaming and payment services group, gain deep insight into customer behavior. Sisal used Optimove to segment customers into detailed personas and automate person...alized marketing. This led to a 36% increase in average player future value, a 23% rise in total deposits, a 28% boost in NGR, and a 34% increase in GGR. Sisal credits Optimove’s software and guidance as a strategic game changer for their marketing.

Read more →

Banking

CASE STUDY Stake

Optimove helped Stake move from manual email campaigns to automated, personalized campaigns using advanced segmentation and orchestration tools. Stake now sends highly targeted messages, with over 58...% of segments containing fewer than 50 customers. This led to a 750% increase in average casino bet amount, a 64% rise in activation rate, a 161% boost in average deposit amount, and a 141% increase in average sports bet amount. Stake can now personalize player experiences based on interests, improving engagement and conversion.

Read more →

Banking

CASE STUDY Rush Street Interactive

Optimove helped Rush Street Interactive reach over 50 unique customer personas with personalized messaging. The company used Optimove’s customer modeling, micro-segmentation, and multi-channel campai...gn automation. Rush Street Interactive saw 3 times more players targeted with personalized communications. They achieved 8 times more approved deposits. Total approved deposit amounts increased by 4 times.

Read more →

Retail

CASE STUDY Terminal X

Optimove helped Terminal X, a leading Israeli e-commerce retailer, improve campaign profitability during economic changes. Terminal X used micro-segmentation and personalized messaging to better unde...rstand customers. Automated campaigns saw a 279% increase in click rates. Monthly campaigns grew from 11 to 90, a 718% increase. Terminal X credits Optimove for agility and stronger customer relationships.

Read more →

Entertainment

CASE STUDY The New York Racing Association, Inc. (NYRA)

Optimove helped NYRA use its customer-led marketing platform to improve campaign automation and personalization. NYRA used Optimove to run AI-driven, lifecycle-based campaigns across multiple channel...s. The team saved time and resources by automating 98% of campaigns and using A/B testing in 95% of them. NYRA saw a 54% increase in activation rate and a 10% growth in live customers’ future value. Personalized offers now reach each player based on real-time and predictive behavior.

Read more →

Banking

CASE STUDY STS Gaming Group

Optimove’s CRM Marketing Platform helped STS Gaming Group find customer insights and boost personalization. STS used AI to pick the best journey for each player. They saw a big increase in player ret...ention. 83% of segments had less than 0.4% of customers. STS sent an average of 455 monthly messages. Over 90% of live customers got monthly communications.

Read more →

Video

Introducing OptiGenie - Data Driven AI

Video Thumbnail

Frequently Asked Questions(FAQ)

for Optimove

What is Optimove?

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

What is Optimove used for?

Optimove is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lifetime Value Management and Loyalty Management .

What are the top features of Optimove?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Optimove.

Who uses Optimove?

Optimove is used by Information Technology And Services, Accounting and Marketing And Advertising among other industries.

What are Optimove alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for Optimove.

Where is Optimove located?

Optimove is headquartered at 217 West 21st St., 2nd Floor, New York, New York 10011, US.

lightning

Peers used Optimove for engagement management and lifetime value management

Optimove Competitors

More Optimove Alternatives...

Optimove Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (337)
Analytics	4.17/5 ★ Read Reviews (1310)
Custom Reports	4.11/5 ★ Read Reviews (824)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.39/5 ★ Read Reviews (337)
Analytics	4.17/5 ★ Read Reviews (1310)
Custom Reports	4.11/5 ★ Read Reviews (824)

Optimove Integrations

Optimove integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.13/5 ★

Read Reviews (667)

Data Export

4.08/5 ★

Read Reviews (311)

Extole Advocacy

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Acoustic Exchange

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

FLOW

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

OtherLevels Platform

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Sinch MVNE Platform

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Optimove

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

Mobius Solutions, Ltd News

Product 29/07/2025

Utilizing Mini-Games for User Acquisition Part I

Optimove introduces "Optimove Gamify," a no-code platform enabling businesses to use branded mini-games for user acquisition. These interactive games, such as trivia and spin-to-win, enhance engagement, boost conversion rates, and provide valuable user insights. Optimove Gamify supports deployment across multiple channels and offers real-time data collection and AI-powered optimization, achieving up to 80% higher conversion rates.

Read more →

Product 23/07/2025

Power Personalized Experiences at Scale with Opti-X??s Recommendation Models

Optimove has launched Opti-X, a suite of AI-powered recommendation models designed to enhance personalized marketing experiences. These models allow marketers to deploy real-time recommendations without technical support, optimizing customer engagement and conversions. Opti-X offers over 20 out-of-the-box models, including popular items and similar user behavior, enabling scalable and efficient personalization across various channels.

Read more →

Product 14/07/2025

Optimove Coins the Phrase Single Marketing View to Empower Marketers with Unified Multichannel Campaign Control

Optimove introduces the "Single Marketing View" through its Optimove Orchestrate platform. This new capability provides marketers with a unified interface to manage multichannel campaigns, eliminating fragmented execution. It features AI-powered decisioning and vendor-agnostic integration, enabling real-time control and optimization of marketing journeys. This innovation aims to address the "Marketing Visibility Gap," enhancing campaign effectiveness and personalization at scale.

Read more →

Partnership 10/07/2025

Flows welcomes Opti-X to its client Marketplace

Flows has integrated Opti-X, Optimove's Digital Experience Platform, into its client Marketplace, enhancing their partnership. This integration allows iGaming operators to deliver real-time, personalized experiences by connecting systems seamlessly. Opti-X, powered by AI, enables marketing teams to trigger campaigns based on real-time data, improving flexibility and efficiency without developer dependency. This collaboration aims to enhance player engagement and marketing agility.

Read more →

Mobius Solutions, Ltd Profile

Company Name

Mobius Solutions, Ltd

Company Website

//optimove.com

HQ Location

217 West 21st St., 2nd Floor, New York, New York 10011, US

Employees

101-250

Social

Financials

SERIES A