Product Business Settings

Optimove is popular in Information Technology And Services, Accounting, and Marketing And Advertising industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Referral Marketing
Customer Data Platform
Marketing Automation
Webinar and Conferencing

Optimove Product Overview

Optimove places customers at the forefront of marketing strategies, leading to a 33% increase in Customer Lifetime Value (CLTV) for brands. By prioritizing customer data over campaigns or products, Optimove enables businesses to foster long-term loyalty. This approach shifts the focus from traditional product-led marketing to a customer-centric model, aligning with the evolving needs of CRM managers. Recognized as a visionary leader in multichannel marketing hubs by Gartner, Optimove's platform supports brands in enhancing customer relationships and maximizing engagement.

How satisfied the customers are with Optimove use-cases

Reviews

"Since we first met Optimove in 2015, we knew that we wanted to work with this company. Despite having one of the strongest teams in the gaming industry, our player marketing success would not have been possible without Optimove. It’s like a Formula ...1 race: no matter how good your driver, if the car is anything less than great, he’s got no chance. We now have a super driver in a super racecar!" - Nik Rudenko
"Optimove has really excelled for us in terms of scope, scale and velocity. We are very happy with the level of service and responsiveness from Optimove. The reality is that we really wouldn’t be able to run our business without something like Optimo...ve." - Charles Thibault

Optimove Customer Insights, Testimonials and Case Studies

How can Optimove optimize your Engagement Management Workflow?

How can Optimove optimize your Lifetime Value Management Workflow?

How does Optimove address your Loyalty Management Challenges?

How does Optimove facilitate Relationship Marketing?

What solutions does Optimove provide for Campaign Management?

What is Optimove?

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

What is Optimove used for?

Optimove is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lifetime Value Management and Loyalty Management .

What are the top features of Optimove?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Optimove.

Who uses Optimove?

Optimove is used by Information Technology And Services, Accounting and Marketing And Advertising among other industries.

What are Optimove alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for Optimove.

Where is Optimove located?

Optimove is headquartered at 217 West 21st St., 2nd Floor, New York, New York 10011, US.

29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
Optimove testimonial

Nik Rudenko

CMO

Favbest

Since we first met Optimove in 2015, we knew that we wanted to work with this company. Despite having one of the strongest teams in the gaming industry, our player marketing success would not have been possible without Optimove. It’s like a Formula 1 race: no matter how good your driver, if the car... is anything less than great, he’s got no chance. We now have a super driver in a super racecar!

Testimonial By Nik Rudenko
Optimove testimonial

Charles Thibault

Vice President, Analytics

IDT Corporation

Optimove has really excelled for us in terms of scope, scale and velocity. We are very happy with the level of service and responsiveness from Optimove. The reality is that we really wouldn’t be able to run our business without something like Optimove. Testimonial By Charles Thibault
Optimove testimonial

Emma Rushe

Vice President of Performance Marketing

Sweaty Betty

Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off. Testimonial By Emma Rushe
CUSTOMERS TESTIMONIALS
Optimove testimonial

Nik Rudenko

CMO

Favbest

Since we first met Optimove in 2015, we knew that we wanted to work with this company. Despite having one of the strongest teams in the gaming industry, our player marketing success would not have been possible without Optimove. It’s like a Formula 1 race: no matter how good your driver, if the car... is anything less than great, he’s got no chance. We now have a super driver in a super racecar!

Testimonial By Nik Rudenko
Optimove testimonial

Charles Thibault

Vice President, Analytics

IDT Corporation

Optimove has really excelled for us in terms of scope, scale and velocity. We are very happy with the level of service and responsiveness from Optimove. The reality is that we really wouldn’t be able to run our business without something like Optimove. Testimonial By Charles Thibault
Optimove testimonial

Emma Rushe

Vice President of Performance Marketing

Sweaty Betty

Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off. Testimonial By Emma Rushe
 

EGR Power 50 2025 Rankings Reveal 52% are Optimove Clients; Including 70% of the Top 10 - GlobeNewswire

Optimove announced that 52% of the EGR Power 50 Ranking 2025 and 70% of the Top 10 operators are its clients, highlighting its dominance in the iGaming and sports betting sectors. This recognition un...derscores the effectiveness of its Positionless Marketing Platform, which empowers marketers with AI-driven tools for personalized engagement, enhancing customer lifetime value.

Read on →
 

Holiday Extremes: Shoppers Like Email, But Are Showing Signs Of Marketing Fatigue

Magency Life, WeClub Malaysia, and 2up.io have chosen Optimove as their player engagement platform. The integration is live, enabling operators to create marketing campaigns based on player behavior.

Read on →
 

Optimove expands in APAC as 3 iGaming operators join its platform

Optimove has expanded its presence in the Asia Pacific region by onboarding three iGaming operatorsMagency Life, WeClub Malaysia, and 2up.ioas clients for its player engagement platform. This expansi...on follows the company's formal launch in the region and highlights its Positionless Marketing platform, which enhances marketing efficiency and supports scalable real-time marketing. Optimove's Ignite+ program further aids emerging operators with CRM guidance and insights.

Read on →

Caesars Entertainment - Hospitality - Very Large

Optimove helped Caesars Entertainment cut campaign execution time from 5 days to 5 minutes. Caesars used the Positionless Marketing Platform to let their team build and run campaigns on their own. Th...is made their marketing much faster. Asadul Shah, VP of online casino promotion strategy, shared this success. The platform improved campaign speed and team independence.

Read on →

Musti Group - Retail & ECommerce - Large

Optimove’s CRM Marketing Hub helped Musti Group boost total order amount by 117% year over year. The company used Optimove to unify customer data and personalize campaigns. Musti Group increased aver...age order value by 25% and email click-to-open rates by 30%. The platform enabled hyper-localized marketing and cross-sell campaigns across multiple countries. Musti Group now delivers targeted offers and improves customer loyalty with Optimove.

Read on →

FireKeepers iCasino and Sportsbook - Entertainment

Optimove helped FireKeepers iCasino and Sportsbook cut churn rate by 4%. The platform enabled fast launch of VIP programs and bonus optimization. FireKeepers used Optimove for multichannel marketing ...and customer retention. The solution improved player engagement and campaign effectiveness. Results included quick implementation and measurable retention gains.

Read on →

Introducing OptiGenie - Data Driven AI

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Peers used Optimove for engagement management and lifetime value management

Optimove Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (337)
Analytics

4.17/5

Read Reviews (1310)
Custom Reports

4.11/5

Read Reviews (824)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (337)
Analytics

4.17/5

Read Reviews (1310)
Custom Reports

4.11/5

Read Reviews (824)

Software Failure Risk Guidance

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for Optimove

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

Optimove Inc. News

Product
 

Optimove Insights Releases March Madness 2026: A Data-Driven Blueprint ...

Optimove Insights released the "March Madness 2026: A Data-Driven Blueprint for Sportsbook Operators," analyzing betting behaviors from the 2025 tournament. The report, based on over 34.5 million bets, offers insights into player acquisition, engagement, and retention. It highlights the importance of analytics in identifying valuable bettors and optimizing marketing strategies for sportsbooks.

Product
 

Optimove Insights Data Reveals Cheltenham Festival Drives Fourfold ...

Optimove's analysis of 68.8 million bets from the Cheltenham Festival 2025 reveals significant increases in bettor activity, providing a data-driven guide for sportsbooks to maximize the 2026 event. The report emphasizes the importance of Positionless Marketing and outlines five strategies for sportsbooks to enhance engagement and loyalty during the festival.

Product
 

Email Is the Channel Consumers Love Most... and Hate Most: Optimove Research Reveals

Optimove's research reveals that while 60% of consumers prefer email for brand communication, 55% find it overwhelming. The Optimove Marketing Fatigue Report 2026 highlights the need for personalized, relevant messaging to maintain consumer engagement. CEO Pini Yakuel emphasizes the importance of Positionless Marketing to deliver timely, individualized content, enhancing customer loyalty and purchase intent.

Product
 

Optimove Insights Research on Marketing Fatigue Reveals Loyalty Drives ...

Optimove Insights' research reveals that loyalty, driven by relevant communication, significantly impacts revenue. The report highlights that 71% of loyal consumers frequently engage with favored brands, expecting relevant interactions. Excessive messaging erodes loyalty, while targeted communication enhances it. Optimove's Positionless Marketing platform supports brands in orchestrating personalized, data-driven strategies to strengthen customer loyalty and drive sales.

Optimove Inc. Profile

Company Name

Optimove Inc.

Company Website

//optimove.com

HQ Location

217 West 21st St., 2nd Floor, New York, New York 10011, US

Employees

101-250

Social

Financials

SERIES A