4.28 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(3628 Reviews)

Optimove | The Science-First Relationship Marketing Hub

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About Optimove

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

Peer and Expert Reviews
for Optimove


Increase customer life time value and Enhance customer relationships are the most popular goals peers achieved using Optimove .

Other goals:

  • Improve brand engagement
  • Increase sales & revenue
  • Acquire customers
  • Scale best practices
  • Grow market share
  • Improve efficiency
  • Improve consistency
  • Improve internal communications
  • Launch new products
  • Enter new markets internationally or locally
  • Increase average basket value
  • Build brand awareness
  • Improve ROI
  • Establish thought leadership
See all goals See less goals


It is the best suited for e-mail, promotions, social media, channels.

Other channels:

  • offline
  • website
  • text SMS
  • Facebook
  • trade shows
  • games
  • mobile
  • phone calls
  • video
  • display advertisement
  • Twitter
  • chat
  • Instagram
  • omnichannel
  • LinkedIn
  • Slack
  • events
  • user generated content
  • blogs
  • print media
  • magazine
See all channels See less channels


Peers recommend relationship marketing, engagement management, campaign management, as the business processes that they have been most satisfied while using Optimove .

Read Reviews of Business Process for Optimove

Relationship marketing

Engagement management

Engaging and following up With E mail

Campaign management With E mail

Campaign monitoring

Campaign analytics

Lifetime value management

Personalized marketing With E mail

Segmentation and targeting

Communication management With Promotions and E mail

Sending & publishing communications With Promotions and E mail

Advertisement With Social media

Customer case management With Video

Competitive intelligence With Games

Channel management With Promotions


Social media management With Social media

Social media analytics

Engaging on social media With Games

Digital marketing

Channel marketing

Loyalty management

Create engagement based loyalty

Trade show marketing With Offline and Trade shows

Lead qualification With Games

Lead qualification: technographic With Games

Relationship management With E mail

Products & pricelist management With E mail

Helpdesk management With Social media and Phone calls and Display advertisement and Website and Twitter

Touchpoint management

Training & onboarding

Customer feedback management With E mail

Measuring customer satisfaction With E mail

Lead management With E mail

Sales document management

Performance management

Database marketing

Contact list management

Funnel analysis

Event management

Lead tracking

Offer management

Generation of new leads

Knowledge management

See allless Activities

Popular Business Setting
for Optimove

Top Industries

  • Information Technology and Services
  • Accounting
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Optimove to Increase customer life time value and Enhance customer relationships

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IT and Other Capabilities
for Optimove

  • Low
  • Medium
  • High


Data Import

Data Export


24/7 Support

Email Support

Phone Support

Chat Support


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Custom Reports

Failure Risk Guidance Security Report ?

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Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

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First 5 Reports are Free

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Vendor Profile Details

Company Name Optimove
Company Website
HQ Location 217 West 21st St., 2nd Floor, New York, New York 10011, US
Employees 101-250
Financials Series A