Product and Vendor News
Customer stories
Product Business Settings
Optimove is popular in Information Technology And Services, Accounting, and Marketing And Advertising industries and is widely used by Small Business, Mid Market, and Enterprise.
Integrations
Optimove Product Overview
Optimove places customers at the forefront of marketing strategies, leading to a 33% increase in Customer Lifetime Value (CLTV) for brands. By prioritizing customer data over campaigns or products, Optimove enables businesses to foster long-term loyalty. This approach shifts the focus from traditional product-led marketing to a customer-centric model, aligning with the evolving needs of CRM managers. Recognized as a visionary leader in multichannel marketing hubs by Gartner, Optimove's platform supports brands in enhancing customer relationships and maximizing engagement.
How satisfied the customers are with Optimove use-cases
Reviews
"Optimove’s player modeling, segmentation and analysis combined with its personalized, multi-channel and realtime communication automation provides us with the strategic intelligence and tactical execution capabilities that we need to build and retai...n player loyalty." - Alan James Mansfield
"Optimove allows us to build micro segments and curate a customer lifecycle journey to drive engagement with customers across geographies and demographics." - Tarun Katial
Optimove Customer Insights, Testimonials and Case Studies
What Are the key features of Optimove for Engagement Management?
How does Optimove address your Lifetime Value Management Challenges?
How efficiently Does Optimove manage your Loyalty Management?
How does Optimove address your Relationship Marketing Challenges?
How does Optimove facilitate Campaign Management?
What is Optimove?
Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.
It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.
It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.
What is Optimove used for?
What are the top features of Optimove?
Who uses Optimove?
What are Optimove alternatives?
Where is Optimove located?
29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Optimove’s player modeling, segmentation and analysis combined with its personalized, multi-channel and realtime communication automation provides us with the strategic intelligence and tactical execution capabilities that we need to build and retain player loyalty. Testimonial By Alan James Mansfield |
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Optimove allows us to build micro segments and curate a customer lifecycle journey to drive engagement with customers across geographies and demographics. Testimonial By Tarun Katial |
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Since we first met Optimove in 2015, we knew that we wanted to work with this company. Despite having one of the strongest teams in the gaming industry, our player marketing success would not have been possible without Optimove. It’s like a Formula 1 race: no matter how good your driver, if the car... is anything less than great, he’s got no chance. We now have a super driver in a super racecar! |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Alan James Mansfield Head of Casino Operations, Real Money Gaming Funstage |
Optimove’s player modeling, segmentation and analysis combined with its personalized, multi-channel and realtime communication automation provides us with the strategic intelligence and tactical execution capabilities that we need to build and retain player loyalty. Testimonial By Alan James Mansfield |
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Tarun Katial CEO Zee5 India |
Optimove allows us to build micro segments and curate a customer lifecycle journey to drive engagement with customers across geographies and demographics. Testimonial By Tarun Katial |
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Nik Rudenko CMO Favbest |
Since we first met Optimove in 2015, we knew that we wanted to work with this company. Despite having one of the strongest teams in the gaming industry, our player marketing success would not have been possible without Optimove. It’s like a Formula 1 race: no matter how good your driver, if the car... is anything less than great, he’s got no chance. We now have a super driver in a super racecar! |
Introducing OptiGenie - Data Driven AI
Peers used Optimove for engagement management and lifetime value management
Optimove Competitors
Optimove Features
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (337) |
| Analytics | Read Reviews (1310) |
| Custom Reports | Read Reviews (824) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (337) |
| Analytics | Read Reviews (1310) |
| Custom Reports | Read Reviews (824) |
Optimove Integrations
Optimove integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
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Overall Risk Meter
Top Failure Risks for Optimove
Optimove Inc. Profile
Company Name
Optimove Inc.
Company Website
//optimove.comHQ Location
217 West 21st St., 2nd Floor, New York, New York 10011, US
Employees
101-250
Social
Financials
SERIES A
