Marketing Automation platforms come with a strong and robust technology foundation to support several of the key marketing process automation - both inbound and outbound. They generally provide Email Marketing and SMS Marketing, Mobile Marketing along with website and landing page builders, Many of the platforms support some level of Social Media Marketing also. The platforms provide built-in CRM integrations. The platforms differentiate themselves with the scale, reliability, security and privacy features.
On the other hand, there are several Marketing Automation All-in-One suites that come as integrated packages and are best suited for SMB business. They include all key marketing tools like Email Marketing, campaign management, SMS Marketing, Email Marketing and many more. They are easy to install and easy to use.
Here are some of the top Marketing Automation Platforms
Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).
HubSpot marketing hub is a cloud-based marketing software for marketing teams to manage inbound digital marketing activities.
Salesforce Pardot is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.
GetResponse is a comprehensive marketing automation platform for marketing teams to boost sales, increase revenue and increase traffic to your website.
Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels.