Salesforce Account Engagement (Formerly Pardot) Overview

Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.

Use Cases

Customers recommend Engagement Management, Campaign Management, Drip Marketing, as the business use cases that they have been most satisfied with while using Salesforce Account Engagement (Formerly Pardot).

Other use cases:

  • Communication Management
  • Generation Of New Leads
  • Account Management
  • Social Media Management
  • Lead Nurturing
  • Lead Management
  • Lead Tracking
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Account Engagement (Formerly Pardot).

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Launch New Products
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Increase Average Basket Value
  • Improve Consistency
  • Shorten Ramp Up Time
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Salesforce Account Engagement (Formerly Pardot) Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Account Engagement (Formerly Pardot) works with different mediums / channels such as E-Mail. and Website.

Salesforce Account Engagement (Formerly Pardot)'s features include Landing Page, Templates, Personalization, etc. and Salesforce Account Engagement (Formerly Pardot) support capabilities include AI Powered, Email Support, Phone Support, etc. also Salesforce Account Engagement (Formerly Pardot) analytics capabilities include Analytics, and Custom Reports.

Reviews

"I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community." - Jane Moran

Peer review evidence (same sources as the product rating summary)

"...The Pardot Gmail extension is also very helpful to log your engagement in a 1 to 1 email exchange...." Peer review by Leonard V., Computer Software
"...We use web forms and a website tracking campaign to track our results while we wait for our SEO campaign to generate data...." Peer review by Brianne N., Mechanical or Industrial Engineering
"...We use Pardot to send Drip Email campaigns to particular Sales Force Accounts...." Peer review by Julieanne F, Head of Customer Success, Internet

Salesforce Account Engagement (Formerly Pardot), AgencyAnalytics, OM3 Email Marketing Platform, omnisend, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Account Engagement (Formerly Pardot)

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Salesforce Account Engagement (Formerly Pardot) is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Salesforce Account Engagement (Formerly Pardot) Customer wins, Customer success stories, Case studies

What Are the key features of Salesforce Account Engagement (Formerly Pardot) for Engagement Management?

How does Salesforce Account Engagement (Formerly Pardot) facilitate Campaign Management?

How can Salesforce Account Engagement (Formerly Pardot) enhance your Drip Marketing process?

What solutions does Salesforce Account Engagement (Formerly Pardot) provide for Communication Management?

How can Salesforce Account Engagement (Formerly Pardot) enhance your Generation Of New Leads process?

11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Salesforce Account Engagement (Formerly Pardot) testimonial

Jane Moran

CIO

Unilever

I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran
Salesforce Account Engagement (Formerly Pardot) testimonial

Patrick Spence

CEO

Sonos

There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the customer. Testimonial By Patrick Spence
Salesforce Account Engagement (Formerly Pardot) testimonial

Mk Getler

Chief Marketing Officer

Loop & Tie

Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. Testimonial By Mk Getler
CUSTOMERS TESTIMONIALS
Salesforce Account Engagement (Formerly Pardot) testimonial

Jane Moran

CIO

Unilever

I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran
Salesforce Account Engagement (Formerly Pardot) testimonial

Patrick Spence

CEO

Sonos

There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the customer. Testimonial By Patrick Spence
Salesforce Account Engagement (Formerly Pardot) testimonial

Mk Getler

Chief Marketing Officer

Loop & Tie

Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. Testimonial By Mk Getler
 

INSPIRE Entertainment Resort - Hospitality And MICE - Medium

Salesforce, INSPIRE Partner on AI Transformation of MICE Business - The Elec Inc.

Incheon, South Korea

Salesforce is partnering with INSPIRE Entertainment Resort to transform its MICE business using AI. INSPIRE will adopt Salesforce's Sales Cloud to integrate sales data and build an AI-based decision-...making system, enhancing sales management and revenue forecasting. This collaboration aims to create a new B2B sales model for the hospitality and MICE industries.

Read on →
 

VALiNTRY360 - Consulting - Medium

Salesforce Managed Services: VALiNTRY360 Introduces Seven-Pillar Performance Framework

Winter Park, USA

VALiNTRY360 has introduced a Seven-Pillar Salesforce Managed Services Framework to enhance CRM support efficiency and AI operational readiness. This framework helps organizations measure Salesforce e...nvironment performance across areas like data quality, automation reliability, and user adoption. VALiNTRY360 aims to improve business processes and prepare companies for AI capabilities through structured assessments and ongoing support.

Read on →
 

Asian Footwears - Retail - Medium

Asian Footwear in pact with Salesforce - The Hans India

India

Asian Footwears partners with Salesforce to unify customer data across channels, enhancing AI-driven engagement and agentic workflows. This collaboration aims to support Asian Footwear's transition t...o an agentic enterprise, leveraging AI for personalized customer interactions and operational efficiency.

Read on →
 

Thames Valley Police and Hampshire & Isle of Wight Constabulary - Government Administration - Large

UK

Salesforce helped Thames Valley Police and Hampshire & Isle of Wight Constabulary launch a self-service portal for victims. Citizens can check case status and message officers directly. The portal le...d to a 15% improvement in CSAT score and £1.4M in cost avoidance. Contact center call volumes dropped by 10%. The solution was built and deployed in just 15 weeks.

 

MIMIT Health - Hospital & Health Care - Small

Chicago, USA

MIMIT Health used Salesforce’s Agentic Enterprise Architecture to unify patient data and automate workflows. They replaced fragmented EHR systems with Agentforce Health, giving care teams a real-time..., complete view of each patient. This led to $1.5 million in annual operational savings, a 15% reduction in inventory costs, and $500,000 less in system maintenance. Providers now spend less time on paperwork and see 40% more patients. Physician burnout dropped to low single digits, and employees save three hours daily.

 

Rare - Non Profit Organization Management - Medium

Arlington, USA

Rare used Salesforce’s unified platform to connect farmer data, fundraising, and grant workflows. The nonprofit replaced manual, disconnected tools with a single CRM, improving data access and automa...ting routine tasks. Teams now anticipate 40% more time for high-impact field work. Centralized data helps Rare expand regenerative farming from 17,500 to 300,000 hectares. Salesforce’s automation and AI features support Rare’s global mission and growth.

Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Salesforce Account Engagement (Formerly Pardot)

What is Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.

Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.

What is Salesforce Account Engagement (Formerly Pardot) used for?

Salesforce Account Engagement (Formerly Pardot) is a Marketing Automation Software mainly used by its customers to Acquire Customers and Improve ROI by Engagement Management, Campaign Management and Drip Marketing .

What are the top features of Salesforce Account Engagement (Formerly Pardot)?

Landing page, Templates and Personalization are some of the top features of Salesforce Account Engagement (Formerly Pardot).

Who uses Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Salesforce Account Engagement (Formerly Pardot) alternatives?

AgencyAnalytics, OM3 Email Marketing Platform, Omnisend and VBOUT are popular alternatives for Salesforce Account Engagement (Formerly Pardot).

Where is Salesforce Account Engagement (Formerly Pardot) located?

Salesforce Account Engagement (Formerly Pardot) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Salesforce Account Engagement (Formerly Pardot) for engagement management and campaign management

Salesforce Account Engagement (Formerly Pardot) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (98)
Analytics

4.34/5 ★

Read Reviews (979)
Custom Reports

3.25/5 ★

Read Reviews (3090)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (98)
Analytics

4.34/5 ★

Read Reviews (979)
Custom Reports

3.25/5 ★

Read Reviews (3090)

Salesforce Account Engagement (Formerly Pardot) Integrations

Salesforce Account Engagement (Formerly Pardot) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import


Few API Integrations for Salesforce Account Engagement (Formerly Pardot)

Software Failure Risk Guidance

?

for Salesforce Account Engagement (Formerly Pardot)

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)

Salesforce, Inc. News

M&A

Salesforce Loops Acquisition Boosts Tableau Offering - Daily Research News Online

Salesforce's acquisition of Loops enhances its Tableau offering, strengthening its capabilities in data visualization and analytics.

M&A

Salesforce Buys Loops — but Tableau Has No Product Roadmap Yet - Quasa.io

Salesforce announced its acquisition of Loops, an Israeli startup specializing in automated performance diagnostics and root-cause analysis, to integrate its technology into Tableau. The acquisition aims to enhance Tableau's analytics capabilities, although specific product release details remain undisclosed. The transaction is expected to close in early November, subject to customary conditions.

M&A

Salesforce expands Tableau agentic analytics push with Loops buy - TechTarget

Salesforce is acquiring AI-powered analytics startup Loops to enhance its Tableau software. Loops' technology, including the Scout analytics agent, will be integrated into Tableau, offering features like root cause analysis and performance improvement recommendations. The acquisition aims to advance Tableau's agentic analytics strategy, with the deal expected to close in early November.

Product

Klient Launches Klient Insights: Live PSA Dashboards Inside Salesforce - Daily Journal

Klient has launched Klient Insights, a live dashboard workspace integrated into Klient PSA within Salesforce. This tool provides professional services firms with real-time insights on margin, capacity, unbilled time, and client health, eliminating the need for exports or spreadsheets.

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO