Salesforce Account Engagement (Formerly Pardot) Overview

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.

Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Salesforce Account Engagement (Formerly Pardot).

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Launch New Products
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Increase Average Basket Value
  • Improve Consistency
  • Shorten Ramp Up Time
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Drip Marketing , as the business use cases that they have been most satisfied while using Salesforce Account Engagement (Formerly Pardot).

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.51/5

Read Reviews (1190)

"...Email builder is really easy to use, and the new Engagement Studio looks great...."
engaging and following up

4.49/5

Read Reviews (1078)

"...I am able to automate robust email campaigns and nurtures that allow me to engage with customers on a more personal basis...."
engaging with scheduling & cadence

2.70/5

Read Reviews (5)

"...Different cadences make sense, and it's easy to envision how it can fit within your organization. ...."
Campaign Management with E-Mail and Website

4.70/5

Read Reviews (739)

"...Notifications to sales team of their leads that are active on the site, with marketing campaigns...."
campaign analytics

4.38/5

Read Reviews (137)

"...We are able to trap leads with forms and landing pages, capture their lead source, report on campaigns, send email blasts, and do drip campaigns to our contact base...."
campaign monitoring

4.65/5

Read Reviews (112)

"...The campaign and prospect tracking syncing can easily sync between the two. ...."
Drip Marketing with E-Mail and Website

4.19/5

Read Reviews (705)

"...Pardot has easy integration with our website and allows us to drip prospects and make them into leads...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.51/5

Read Reviews (1190)

"...Email builder is really easy to use, and the new Engagement Studio looks great...." Peer review by Jessica P., Computer Software
engaging and following up

4.51/5

Read Reviews (1078)

engaging with scheduling & cadence

4.51/5

Read Reviews (5)

Campaign Management with E-Mail and Website

4.70/5

Read Reviews (739)

"...Notifications to sales team of their leads that are active on the site, with marketing campaigns...." Peer review by Travis C, Sr. Manager, Demand Generation, Marketing and Advertising
campaign analytics

4.70/5

Read Reviews (137)

campaign monitoring

4.70/5

Read Reviews (112)

Drip Marketing with E-Mail and Website

4.19/5

Read Reviews (705)

"...Pardot has easy integration with our website and allows us to drip prospects and make them into leads...." Peer review by Paul L, Creative Director/Digital Marketing Manager, Telecommunications

87+ more Business Use Cases

Our AI advisor, Wyz, harnessed 21845 insights from peers and experts to help you assess how these Salesforce Account Engagement (Formerly Pardot) use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Patrick Spence

CEO

Sonos

There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the customer. Testimonial By Patrick Spence

Mk Getler

Chief Marketing Officer

Loop & Tie

Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. Testimonial By Mk Getler

Tuomas Pyyhtia

Solution Owner, Field Service Operations

KONE

Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision for the future. Testimonial By Tuomas Pyyhtia
CUSTOMERS TESTIMONIALS

Patrick Spence

CEO

Sonos

There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the customer. Testimonial By Patrick Spence

Mk Getler

Chief Marketing Officer

Loop & Tie

Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. Testimonial By Mk Getler

Tuomas Pyyhtia

Solution Owner, Field Service Operations

KONE

Salesforce as a technology platform has proven its adaptability. It’s been shown that we can build many services and solutions on it that offer extra value for our internal users, customers, and ultimate end users. It’s a central part of our vision for the future. Testimonial By Tuomas Pyyhtia

Case Studies

COMPANY CASE STUDIES
Case Study Kellogg

Learn how Kellogg suggests products that maximize shelf revenue for its retail customers.

Read More
Case Study IBM

Learn how IBM is innovating for the next 100 years of work with channel-based communication.

Read More
Case Study KONE

Learn how working with a Technical Account Manager helped KONE deliver innovation faster and streamline its platform operations.

Read More

Based on peer insights

Cuspera recommends Salesforce Account Engagement (Formerly Pardot) for

Use Cases Engagement Management , Campaign Management , Drip Marketing
Medium E-Mail, Website
Features Landing Page, Templates, Personalization
Business Priorities Acquire Customers, Improve ROI, Increase Sales & Revenue
Industries Computer Software, Information Technology And Services, Marketing And Advertising

Frequently Asked Questions(FAQ)

for Salesforce Account Engagement (Formerly Pardot)

What is Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

What is Salesforce Account Engagement (Formerly Pardot) used for?

Salesforce Account Engagement (Formerly Pardot) is a Marketing Automation Software mainly used by its customers to Acquire Customers and Improve ROI by Engagement Management, Campaign Management and Drip Marketing .

What are the top features of Salesforce Account Engagement (Formerly Pardot)?

Landing page, Templates and Personalization are some of the top features of Salesforce Account Engagement (Formerly Pardot).

Who uses Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Salesforce Account Engagement (Formerly Pardot) alternatives?

Adobe Marketo Engage, ActiveCampaign, Act-On and Oracle Eloqua are popular alternatives for Salesforce Account Engagement (Formerly Pardot).

Where is Salesforce Account Engagement (Formerly Pardot) located?

Salesforce Account Engagement (Formerly Pardot) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

Popular Business Setting

for Salesforce Account Engagement (Formerly Pardot)

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Salesforce Account Engagement (Formerly Pardot) to Acquire customers and Improve ROI

Peer and Expert Opinion on Features

for Salesforce Account Engagement (Formerly Pardot)

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.03/5

Read Reviews (1042)
Templates

2.81/5

Read Reviews (649)
Personalization

4.22/5

Read Reviews (457)
Dashboard

4.10/5

Read Reviews (208)
Alerts: popups & Notifications

4.28/5

Read Reviews (188)
FEATURES RATINGS AND REVIEWS
Landing page

4.03/5

Read Reviews (1042)
Templates

2.81/5

Read Reviews (649)
Personalization

4.22/5

Read Reviews (457)
Dashboard

4.10/5

Read Reviews (208)
Alerts: popups & Notifications

4.28/5

Read Reviews (188)

IT and Other Capabilities

for Salesforce Account Engagement (Formerly Pardot)

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.57/5

Read Reviews (753)
Data Import

3.25/5

Read Reviews (2241)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.57/5

Read Reviews (753)
Data Import

3.25/5

Read Reviews (2241)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.20/5

Read Reviews (258)
Phone Support

3.99/5

Read Reviews (186)
Chat Support

3.84/5

Read Reviews (239)
24/7 Support

3.54/5

Read Reviews (1769)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.20/5

Read Reviews (258)
Phone Support

3.99/5

Read Reviews (186)
Chat Support

3.84/5

Read Reviews (239)
24/7 Support

3.54/5

Read Reviews (1769)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5

Read Reviews (98)
Analytics

4.34/5

Read Reviews (979)
Custom Reports

3.25/5

Read Reviews (3090)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5

Read Reviews (98)
Analytics

4.34/5

Read Reviews (979)
Custom Reports

3.25/5

Read Reviews (3090)

Software Failure Risk Guidance

?

for Salesforce Account Engagement (Formerly Pardot)

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)

Vendor Profile Details

Company Name

Salesforce

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO