Salesforce Account Engagement (Formerly Pardot) Overview

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.

Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Salesforce Account Engagement (Formerly Pardot).

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Launch New Products
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Increase Average Basket Value
  • Improve Consistency
  • Shorten Ramp Up Time
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Drip Marketing , as the business use cases that they have been most satisfied while using Salesforce Account Engagement (Formerly Pardot).

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.51/5

Read Reviews (1190)

"...Pardot offers comprehensive marketing needs, including social media scheduling, website forms, emails, drip programs, and an intuitive engagement studio...."
engaging and following up

4.49/5

Read Reviews (1078)

"...They are almost always available through chat and they always followup on cases in a timely manner...."
engaging with scheduling & cadence

2.70/5

Read Reviews (5)

"...Email cadences, landing pages and dynamic content...."
Campaign Management with E-Mail and Website

4.70/5

Read Reviews (739)

"...It is not only easy, but versatile, anyone can learn to build forms, landing pages, email campaigns and social marketing...."
campaign analytics

4.38/5

Read Reviews (137)

"...The main reason for buying the software was to start executing true marketing campaigns and report againt the results...."
campaign monitoring

4.65/5

Read Reviews (112)

"...The marketing calendar makes it easy to track and manage campaigns from the dashboard...."
Drip Marketing with E-Mail and Website

4.19/5

Read Reviews (705)

"...I like the ability to customize emails, automate drip campaigns and target email designs...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.51/5

Read Reviews (1190)

"...Pardot offers comprehensive marketing needs, including social media scheduling, website forms, emails, drip programs, and an intuitive engagement studio...." Peer review by Melissa D, Marketing Manager, Marketing and Advertising
engaging and following up

4.51/5

Read Reviews (1078)

engaging with scheduling & cadence

4.51/5

Read Reviews (5)

Campaign Management with E-Mail and Website

4.70/5

Read Reviews (739)

"...It is not only easy, but versatile, anyone can learn to build forms, landing pages, email campaigns and social marketing...." Peer review by Namrata H., Medical Devices
campaign analytics

4.70/5

Read Reviews (137)

campaign monitoring

4.70/5

Read Reviews (112)

Drip Marketing with E-Mail and Website

4.19/5

Read Reviews (705)

"...I like the ability to customize emails, automate drip campaigns and target email designs...." Peer review by Danika W.

87+ more Business Use Cases

Our AI advisor, Wyz, harnessed 21845 insights from peers and experts to help you assess how these Salesforce Account Engagement (Formerly Pardot) use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Rob Birse

Vice President, Global Advanced Analytics, AI, and B2B Ecommerce

Kellogg

Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse

Adam Lavezzo

VP, Revenue Strategy & Operations

BetterUp

Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo

Samuel Dall’Agnol

IT Director

Globoplay

The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to make sure we are making a good decision. Testimonial By Samuel Dall’Agnol
CUSTOMERS TESTIMONIALS

Rob Birse

Vice President, Global Advanced Analytics, AI, and B2B Ecommerce

Kellogg

Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse

Adam Lavezzo

VP, Revenue Strategy & Operations

BetterUp

Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo

Samuel Dall’Agnol

IT Director

Globoplay

The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to make sure we are making a good decision. Testimonial By Samuel Dall’Agnol

Case Studies

COMPANY CASE STUDIES
Case Study KONE

Learn how working with a Technical Account Manager helped KONE deliver innovation faster and streamline its platform operations.

Read More
Case Study Globoplay

How Grupo Globo's Globoplay boosts sales by 209% by maximizing platform performance.

Read More
Case Study Unilever

How Unilever helps its people work with greater passion and purpose with Salesforce.

Read More

Based on peer insights

Cuspera recommends Salesforce Account Engagement (Formerly Pardot) for

Use Cases Engagement Management , Campaign Management , Drip Marketing
Medium E-Mail, Website
Features Landing Page, Templates, Personalization
Business Priorities Acquire Customers, Improve ROI, Increase Sales & Revenue
Industries Computer Software, Information Technology And Services, Marketing And Advertising

Frequently Asked Questions(FAQ)

for Salesforce Account Engagement (Formerly Pardot)

What is Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

What is Salesforce Account Engagement (Formerly Pardot) used for?

Salesforce Account Engagement (Formerly Pardot) is a Marketing Automation Software mainly used by its customers to Acquire Customers and Improve ROI by Engagement Management, Campaign Management and Drip Marketing .

What are the top features of Salesforce Account Engagement (Formerly Pardot)?

Landing page, Templates and Personalization are some of the top features of Salesforce Account Engagement (Formerly Pardot).

Who uses Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Salesforce Account Engagement (Formerly Pardot) alternatives?

Adobe Marketo Engage, ActiveCampaign, Act-On and Oracle Eloqua are popular alternatives for Salesforce Account Engagement (Formerly Pardot).

Where is Salesforce Account Engagement (Formerly Pardot) located?

Salesforce Account Engagement (Formerly Pardot) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

Popular Business Setting

for Salesforce Account Engagement (Formerly Pardot)

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Salesforce Account Engagement (Formerly Pardot) to Acquire customers and Improve ROI

Peer and Expert Opinion on Features

for Salesforce Account Engagement (Formerly Pardot)

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.03/5

Read Reviews (1042)
Templates

2.81/5

Read Reviews (649)
Personalization

4.22/5

Read Reviews (457)
Dashboard

4.10/5

Read Reviews (208)
Alerts: popups & Notifications

4.28/5

Read Reviews (188)
FEATURES RATINGS AND REVIEWS
Landing page

4.03/5

Read Reviews (1042)
Templates

2.81/5

Read Reviews (649)
Personalization

4.22/5

Read Reviews (457)
Dashboard

4.10/5

Read Reviews (208)
Alerts: popups & Notifications

4.28/5

Read Reviews (188)

IT and Other Capabilities

for Salesforce Account Engagement (Formerly Pardot)

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.57/5

Read Reviews (753)
Data Import

3.25/5

Read Reviews (2241)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.57/5

Read Reviews (753)
Data Import

3.25/5

Read Reviews (2241)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.20/5

Read Reviews (258)
Phone Support

3.99/5

Read Reviews (186)
Chat Support

3.84/5

Read Reviews (239)
24/7 Support

3.54/5

Read Reviews (1769)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.20/5

Read Reviews (258)
Phone Support

3.99/5

Read Reviews (186)
Chat Support

3.84/5

Read Reviews (239)
24/7 Support

3.54/5

Read Reviews (1769)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5

Read Reviews (98)
Analytics

4.34/5

Read Reviews (979)
Custom Reports

3.25/5

Read Reviews (3090)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5

Read Reviews (98)
Analytics

4.34/5

Read Reviews (979)
Custom Reports

3.25/5

Read Reviews (3090)

Software Failure Risk Guidance

?

for Salesforce Account Engagement (Formerly Pardot)

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)

Vendor Profile Details

Company Name

Salesforce

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO