Salesforce Account Engagement (Formerly Pardot) Overview
Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.
Use Cases
Customers recommend Engagement Management, Campaign Management, Drip Marketing, as the business use cases that they have been most satisfied with while using Salesforce Account Engagement (Formerly Pardot).
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Account Engagement (Formerly Pardot).
Salesforce Account Engagement (Formerly Pardot) Use-Cases and Business Priorities: Customer Satisfaction Data
Salesforce Account Engagement (Formerly Pardot) works with different mediums / channels such as E-Mail. and Website.
Salesforce Account Engagement (Formerly Pardot)'s features include Landing Page, Templates, Personalization, etc. and Salesforce Account Engagement (Formerly Pardot) support capabilities include AI Powered, Email Support, Phone Support, etc. also Salesforce Account Engagement (Formerly Pardot) analytics capabilities include Analytics, and Custom Reports.
Reviews
"Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions?" - Arvind Krishna
Salesforce Account Engagement (Formerly Pardot), AgencyAnalytics, OM3 Email Marketing Platform, Yespo Оmnichannel CDP, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Salesforce Account Engagement (Formerly Pardot)
Top Industries
- Computer Software
- Information Technology and Services
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Salesforce Account Engagement (Formerly Pardot) is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on Salesforce Account Engagement (Formerly Pardot) Use Cases
How does Salesforce Account Engagement (Formerly Pardot) facilitate Engagement Management?
What makes Salesforce Account Engagement (Formerly Pardot) ideal for Campaign Management?
How can Salesforce Account Engagement (Formerly Pardot) enhance your Drip Marketing process?
What benefits does Salesforce Account Engagement (Formerly Pardot) offer for Communication Management?
How efficiently Does Salesforce Account Engagement (Formerly Pardot) manage your Generation Of New Leads?
87+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? Testimonial By Arvind Krishna |
|
There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the customer. Testimonial By Patrick Spence |
|
Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Arvind Krishna Chairman & CEO IBM |
Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? Testimonial By Arvind Krishna |
|
Patrick Spence CEO Sonos |
There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the customer. Testimonial By Patrick Spence |
|
Rob Birse Vice President, Global Advanced Analytics, AI, and B2B Ecommerce Kellogg |
Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse |
Case Studies
CASE STUDY Panasonic
CASE STUDY Uber Eats
CASE STUDY RBC Wealth Management
CASE STUDY Nexo
CASE STUDY Zota
CASE STUDY Prudential
Video
Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo
Frequently Asked Questions(FAQ)
for Salesforce Account Engagement (Formerly Pardot)
What is Salesforce Account Engagement (Formerly Pardot)?
Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.
It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.
Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.
What is Salesforce Account Engagement (Formerly Pardot) used for?
What are the top features of Salesforce Account Engagement (Formerly Pardot)?
Who uses Salesforce Account Engagement (Formerly Pardot)?
What are Salesforce Account Engagement (Formerly Pardot) alternatives?
Where is Salesforce Account Engagement (Formerly Pardot) located?
Peers used Salesforce Account Engagement (Formerly Pardot) for engagement management and campaign management
Salesforce Account Engagement (Formerly Pardot) Competitors
Salesforce Account Engagement (Formerly Pardot) Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (98) |
| Analytics | Read Reviews (979) |
| Custom Reports | Read Reviews (3090) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (98) |
| Analytics | Read Reviews (979) |
| Custom Reports | Read Reviews (3090) |
Salesforce Account Engagement (Formerly Pardot) Integrations
Salesforce Account Engagement (Formerly Pardot) integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Salesforce Account Engagement (Formerly Pardot)
Software Failure Risk Guidance
?for Salesforce Account Engagement (Formerly Pardot)
Overall Risk Meter
Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)
Salesforce, Inc. News
Salesforce (CRM) Partners With Sprout Social To Enhance Customer Engagement Across Platforms
Salesforce has partnered with Sprout Social to integrate social media channels into its CRM platform, aiming to enhance customer engagement. This collaboration aligns with Salesforce's strategy to expand its AI and data solutions, potentially boosting its market position despite recent stock fluctuations.
Salesforce has signed an agreement to acquire Waii, an enterprise-grade natural language ...
Salesforce has signed an agreement to acquire Waii, a natural language-to-SQL platform, expected to close in Q3 FY26. Waii will be integrated into Salesforce's Data Cloud, enhancing Tableau's capabilities for AI-powered data exploration. This acquisition aligns with Salesforce's strategy to deliver advanced analytics and agentic workflows across its products.
Introducing Moirai 2.0
Salesforce has introduced Moirai 2.0, an enhanced version of its open-source time series foundation model. Moirai 2.0 features a new decoder-only transformer architecture, improved training strategies, and expanded datasets, resulting in faster and more accurate forecasts. It ranks #1 on the GIFT-Eval leaderboard for non-test-data-leaking models, offering significant improvements in speed and model size over previous versions.
DIY-ing Your Own AI Agent? Consider the Maintenance Burden
Salesforce's Agentforce platform simplifies the maintenance of AI agents by integrating Data Cloud and MuleSoft. It offers a structured approach to agent lifecycle management, focusing on data integration, API stability, and model adaptation. Agentforce ensures transparency, explainability, and auditability, transforming AI agents into reliable enterprise assets.
Salesforce, Inc. Profile
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