Salesforce Account Engagement (Formerly Pardot) Overview

This is a summary of the comprehensive capabilities and benefits of Salesforce Account Engagement (Formerly Pardot) based on over 21845 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, ActiveCampaign, Act-On, Oracle Eloqua, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Salesforce Account Engagement (Formerly Pardot) is right for your needs? Our Cuspera AI engine can evaluate how Salesforce Account Engagement (Formerly Pardot) fits your specific business needs, industry, and context. Get your personalized assessment report today.

Salesforce Account Engagement (Formerly Pardot) supports business activities such as:

  • Engagement Management
  • Campaign Management
  • Drip Marketing
  • Communication Management
  • Generation Of New Leads

Salesforce Account Engagement (Formerly Pardot) can help you with many business goals, such as Acquire Customers, Improve ROI, Increase Sales & Revenue, Enhance Customer Relationships, Scale Best Practices, etc. It can help manage these activities if you use E-Mail and Website for these needs. As a solution, Salesforce Account Engagement (Formerly Pardot)'s capabilities include Landing Page, Templates, Personalization, etc.

Salesforce Account Engagement (Formerly Pardot) was founded in 1999. Computer Software Vertical is its biggest customer base.

Reviews

"Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. " - Mk Getler

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Salesforce Account Engagement (Formerly Pardot).

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Launch New Products
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Increase Average Basket Value
  • Improve Consistency
  • Shorten Ramp Up Time
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Drip Marketing , as the business use cases that they have been most satisfied while using Salesforce Account Engagement (Formerly Pardot).

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.51/5 ★

Read Reviews (1190)

"...A key question to ask is how to follow up on company level and how important that is to your company...."
engaging and following up

4.49/5 ★

Read Reviews (1078)

"...Easy UI; good support; integration with SFDC; A/B test in email; Engagement Studio...."
engaging with scheduling & cadence

2.70/5 ★

Read Reviews (5)

"...Sales Cadences will allow managers to help reps best understand when and how to contact potential customers during the various parts of the cycle, and Work Queues sets up a prioritized hit list for reps based on past activity. ..."
Campaign Management with E-Mail and Website

4.70/5 ★

Read Reviews (739)

"...Once we get the hang of it, we should be able to reduce the time spent on managing email campaigns...."
campaign analytics

4.38/5 ★

Read Reviews (137)

"...I also love how many different reporting features for each campaign is reported on...."
campaign monitoring

4.65/5 ★

Read Reviews (112)

"...It was easy to import thousands of contacts, create drip campaigns, track activity across all incoming digital sources, tie it to NetSuite, and start reporting on real results the first month...."
Drip Marketing with E-Mail and Website

4.19/5 ★

Read Reviews (705)

"...The drip campaigns allow me to set up all of our tradeshow marketing far before trade show time...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.51/5 ★

Read Reviews (1190)

"...A key question to ask is how to follow up on company level and how important that is to your company...." Peer review by Anna Johansson, Web- & Community Manager, IFS in Scandinavia
engaging and following up

4.51/5 ★

Read Reviews (1078)

engaging with scheduling & cadence

4.51/5 ★

Read Reviews (5)

Campaign Management with E-Mail and Website

4.70/5 ★

Read Reviews (739)

"...Once we get the hang of it, we should be able to reduce the time spent on managing email campaigns...." Peer review by Verified User, Employee in Marketing, Computer Software
campaign analytics

4.70/5 ★

Read Reviews (137)

campaign monitoring

4.70/5 ★

Read Reviews (112)

Drip Marketing with E-Mail and Website

4.19/5 ★

Read Reviews (705)

"...The drip campaigns allow me to set up all of our tradeshow marketing far before trade show time...." Peer review by Erin P.

87+ more Business Use Cases

Our AI advisor, Wyz, harnessed 21845 insights from peers and experts to help you assess how these Salesforce Account Engagement (Formerly Pardot) use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Mk Getler

Chief Marketing Officer

Loop & Tie

Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. Testimonial By Mk Getler

Jane Moran

CIO

Unilever

I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran

Arvind Krishna

Chairman & CEO

IBM

Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? Testimonial By Arvind Krishna
CUSTOMERS TESTIMONIALS

Mk Getler

Chief Marketing Officer

Loop & Tie

Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. Testimonial By Mk Getler

Jane Moran

CIO

Unilever

I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran

Arvind Krishna

Chairman & CEO

IBM

Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? Testimonial By Arvind Krishna

Case Studies

COMPANY CASE STUDIES
Case Study Sonos

Learn how Sonos adapted to customer needs during the pandemic with one integrated platform.

Read More
Case Study Globoplay

How Grupo Globo's Globoplay boosts sales by 209% by maximizing platform performance.

Read More
Case Study Unilever

How Unilever helps its people work with greater passion and purpose with Salesforce.

Read More

Based on peer insights

Cuspera recommends Salesforce Account Engagement (Formerly Pardot) for

Use Cases Engagement Management , Campaign Management , Drip Marketing
Medium E-Mail, Website
Features Landing Page, Templates, Personalization
Business Priorities Acquire Customers, Improve ROI, Increase Sales & Revenue
Industries Computer Software, Information Technology And Services, Marketing And Advertising

Frequently Asked Questions(FAQ)

for Salesforce Account Engagement (Formerly Pardot)

What is Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

What is Salesforce Account Engagement (Formerly Pardot) used for?

Salesforce Account Engagement (Formerly Pardot) is a Marketing Automation Software mainly used by its customers to Acquire Customers and Improve ROI by Engagement Management, Campaign Management and Drip Marketing .

What are the top features of Salesforce Account Engagement (Formerly Pardot)?

Landing page, Templates and Personalization are some of the top features of Salesforce Account Engagement (Formerly Pardot).

Who uses Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Salesforce Account Engagement (Formerly Pardot) alternatives?

Adobe Marketo Engage, ActiveCampaign, Act-On and Oracle Eloqua are popular alternatives for Salesforce Account Engagement (Formerly Pardot).

Where is Salesforce Account Engagement (Formerly Pardot) located?

Salesforce Account Engagement (Formerly Pardot) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

Popular Business Setting

for Salesforce Account Engagement (Formerly Pardot)

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Salesforce Account Engagement (Formerly Pardot) to Acquire customers and Improve ROI

Peer and Expert Opinion on Features

for Salesforce Account Engagement (Formerly Pardot)

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.03/5 ★

Read Reviews (1042)
Templates

2.81/5 ★

Read Reviews (649)
Personalization

4.22/5 ★

Read Reviews (457)
Dashboard

4.10/5 ★

Read Reviews (208)
Alerts: popups & Notifications

4.28/5 ★

Read Reviews (188)
FEATURES RATINGS AND REVIEWS
Landing page

4.03/5 ★

Read Reviews (1042)
Templates

2.81/5 ★

Read Reviews (649)
Personalization

4.22/5 ★

Read Reviews (457)
Dashboard

4.10/5 ★

Read Reviews (208)
Alerts: popups & Notifications

4.28/5 ★

Read Reviews (188)

IT and Other Capabilities

for Salesforce Account Engagement (Formerly Pardot)

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.57/5 ★

Read Reviews (753)
Data Import

3.25/5 ★

Read Reviews (2241)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.57/5 ★

Read Reviews (753)
Data Import

3.25/5 ★

Read Reviews (2241)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.20/5 ★

Read Reviews (258)
Phone Support

3.99/5 ★

Read Reviews (186)
Chat Support

3.84/5 ★

Read Reviews (239)
24/7 Support

3.54/5 ★

Read Reviews (1769)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.20/5 ★

Read Reviews (258)
Phone Support

3.99/5 ★

Read Reviews (186)
Chat Support

3.84/5 ★

Read Reviews (239)
24/7 Support

3.54/5 ★

Read Reviews (1769)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (98)
Analytics

4.34/5 ★

Read Reviews (979)
Custom Reports

3.25/5 ★

Read Reviews (3090)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (98)
Analytics

4.34/5 ★

Read Reviews (979)
Custom Reports

3.25/5 ★

Read Reviews (3090)

Software Failure Risk Guidance

?

for Salesforce Account Engagement (Formerly Pardot)

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)

Vendor Profile Details

Company Name

Salesforce

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO