Salesforce Account Engagement (Formerly Pardot) Overview
Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.
Use Cases
Customers recommend Engagement Management, Campaign Management, Drip Marketing, as the business use cases that they have been most satisfied with while using Salesforce Account Engagement (Formerly Pardot).
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Account Engagement (Formerly Pardot).
Salesforce Account Engagement (Formerly Pardot) Use-Cases and Business Priorities: Customer Satisfaction Data
Salesforce Account Engagement (Formerly Pardot) works with different mediums / channels such as E-Mail. and Website.
Salesforce Account Engagement (Formerly Pardot)'s features include Landing Page, Templates, Personalization, etc. and Salesforce Account Engagement (Formerly Pardot) support capabilities include AI Powered, Email Support, Phone Support, etc. also Salesforce Account Engagement (Formerly Pardot) analytics capabilities include Analytics, and Custom Reports.
Reviews
"There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the custo...mer." - Patrick Spence
Salesforce Account Engagement (Formerly Pardot), AgencyAnalytics, OM3 Email Marketing Platform, Yespo Оmnichannel CDP, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Salesforce Account Engagement (Formerly Pardot)
Top Industries
- Computer Software
- Information Technology and Services
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Salesforce Account Engagement (Formerly Pardot) is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.
Comprehensive Insights on Salesforce Account Engagement (Formerly Pardot) Use Cases
What benefits does Salesforce Account Engagement (Formerly Pardot) offer for Engagement Management?
What benefits does Salesforce Account Engagement (Formerly Pardot) offer for Campaign Management?
What benefits does Salesforce Account Engagement (Formerly Pardot) offer for Drip Marketing?
Why is Salesforce Account Engagement (Formerly Pardot) the best choice for Communication Management?
What solutions does Salesforce Account Engagement (Formerly Pardot) provide for Generation Of New Leads?
11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the customer. Testimonial By Patrick Spence |
|
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo |
|
The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to make sure we are making a good decision. Testimonial By Samuel Dall’Agnol |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Patrick Spence CEO Sonos |
There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the customer. Testimonial By Patrick Spence |
|
Adam Lavezzo VP, Revenue Strategy & Operations BetterUp |
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo |
|
Samuel Dall’Agnol IT Director Globoplay |
The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to make sure we are making a good decision. Testimonial By Samuel Dall’Agnol |
Case Studies
CASE STUDY Ambuja Neotia
CASE STUDY Dr. Reddy’s Laboratories
CASE STUDY Panasonic
CASE STUDY Tata Motors
CASE STUDY Zota
CASE STUDY Prudential
Video
Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo
Frequently Asked Questions(FAQ)
for Salesforce Account Engagement (Formerly Pardot)
What is Salesforce Account Engagement (Formerly Pardot)?
Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.
It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.
Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.
What is Salesforce Account Engagement (Formerly Pardot) used for?
What are the top features of Salesforce Account Engagement (Formerly Pardot)?
Who uses Salesforce Account Engagement (Formerly Pardot)?
What are Salesforce Account Engagement (Formerly Pardot) alternatives?
Where is Salesforce Account Engagement (Formerly Pardot) located?
Peers used Salesforce Account Engagement (Formerly Pardot) for engagement management and campaign management
Salesforce Account Engagement (Formerly Pardot) Competitors
Salesforce Account Engagement (Formerly Pardot) Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (98) |
| Analytics | Read Reviews (979) |
| Custom Reports | Read Reviews (3090) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (98) |
| Analytics | Read Reviews (979) |
| Custom Reports | Read Reviews (3090) |
Salesforce Account Engagement (Formerly Pardot) Integrations
Salesforce Account Engagement (Formerly Pardot) integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Salesforce Account Engagement (Formerly Pardot)
Software Failure Risk Guidance
?for Salesforce Account Engagement (Formerly Pardot)
Overall Risk Meter
Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)
Salesforce, Inc. News
Singlife partners Salesforce to launch AI agent for service staff - Insurance Asia
Singlife has partnered with Salesforce to launch an AI agent for its customer service staff. This tool, utilizing Salesforces Data Cloud, enables instant access to Singlifes internal resources, enhancing service efficiency. Singlife is the first in Singapore to adopt Salesforces Agentforce, aiming to extend its use to financial advisers for improved client interactions.
Salesforce partners with Google Android and Zebra Technologies for POS deployment
Salesforce, Google Android, and Zebra Technologies have partnered to launch Retail Cloud POS, available on Android in December 2025. This joint solution aims to enhance retail operations by providing hardware flexibility and improving store associate productivity. The collaboration integrates Zebra's Android-based solutions with Salesforce's platform, enabling seamless inventory management and customer engagement.
PwC & Salesforce Launch AI-Powered Contact Center Solution
Perficient and Salesforce have formed a strategic partnership to drive AI-powered business transformation. This alliance focuses on creating "agentic enterprises" by leveraging AI and data to enhance decision-making and customer experiences. The collaboration includes deploying Salesforce's Agentforce and other AI-first technologies to unify data and accelerate business outcomes.
Agentic AI-Powered Contact Center Built on Salesforce - PwC
PwC has launched the Agentic AI-Powered Contact Center, built on Salesforce technologies, to enhance customer engagement. This AI-first model integrates Salesforce's Agentforce Service, providing conversational AI and unified customer data for improved efficiency and customer satisfaction. The collaboration aims to transform customer service into a growth engine, offering significant cost reductions and CSAT enhancements across industries.
Salesforce, Inc. Profile
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