Salesforce Account Engagement (Formerly Pardot) Overview
Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.
It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.
Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Salesforce Account Engagement (Formerly Pardot).
Use Cases
Peers recommend Engagement Management , Campaign Management , Drip Marketing , as the business use cases that they have been most satisfied while using Salesforce Account Engagement (Formerly Pardot).
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with E-Mail |
4.51/5 ★ |
"...Pardot offers comprehensive marketing needs, including social media scheduling, website forms, emails, drip programs, and an intuitive engagement studio...." Peer review by Melissa D, Marketing Manager, Marketing and Advertising |
| engaging and following up |
4.49/5 ★ |
"...They are almost always available through chat and they always followup on cases in a timely manner...." Peer review by Zach L., TrueLearn |
| engaging with scheduling & cadence |
2.70/5 ★ |
"...Email cadences, landing pages and dynamic content...." Peer review by Administrator |
| Campaign Management with E-Mail and Website |
4.70/5 ★ |
"...It is not only easy, but versatile, anyone can learn to build forms, landing pages, email campaigns and social marketing...." Peer review by Namrata H., Medical Devices |
| campaign analytics |
4.38/5 ★ |
"...The main reason for buying the software was to start executing true marketing campaigns and report againt the results...." Peer review by Verified User, Employee in Marketing, Computer Software |
| campaign monitoring |
4.65/5 ★ |
"...The marketing calendar makes it easy to track and manage campaigns from the dashboard...." Peer review by Kevin J, Digital Marketing Manager, Marketing and Advertising |
| Drip Marketing with E-Mail and Website |
4.19/5 ★ |
"...I like the ability to customize emails, automate drip campaigns and target email designs...." Peer review by Danika W. |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with E-Mail |
4.51/5 ★ |
"...Pardot offers comprehensive marketing needs, including social media scheduling, website forms, emails, drip programs, and an intuitive engagement studio...." Peer review by Melissa D, Marketing Manager, Marketing and Advertising |
|
| engaging and following up |
4.51/5 ★ |
| engaging with scheduling & cadence |
4.51/5 ★ |
| Campaign Management with E-Mail and Website |
4.70/5 ★ |
"...It is not only easy, but versatile, anyone can learn to build forms, landing pages, email campaigns and social marketing...." Peer review by Namrata H., Medical Devices |
|
| campaign analytics |
4.70/5 ★ |
| campaign monitoring |
4.70/5 ★ |
| Drip Marketing with E-Mail and Website |
4.19/5 ★ |
"...I like the ability to customize emails, automate drip campaigns and target email designs...." Peer review by Danika W. |
|
87+ more Business Use Cases
Our AI advisor, Wyz, harnessed 21845 insights from peers and experts to help you assess how these Salesforce Account Engagement (Formerly Pardot) use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse |
|
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo |
|
The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to make sure we are making a good decision. Testimonial By Samuel Dall’Agnol |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Rob Birse Vice President, Global Advanced Analytics, AI, and B2B Ecommerce Kellogg |
Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse |
|
Adam Lavezzo VP, Revenue Strategy & Operations BetterUp |
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo |
|
Samuel Dall’Agnol IT Director Globoplay |
The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to make sure we are making a good decision. Testimonial By Samuel Dall’Agnol |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study KONERead More |
|
|
Case Study GloboplayRead More |
|
Case Study UnileverRead More |
Frequently Asked Questions(FAQ)
for Salesforce Account Engagement (Formerly Pardot)
What is Salesforce Account Engagement (Formerly Pardot)?
What is Salesforce Account Engagement (Formerly Pardot) used for?
What are the top features of Salesforce Account Engagement (Formerly Pardot)?
Who uses Salesforce Account Engagement (Formerly Pardot)?
What are Salesforce Account Engagement (Formerly Pardot) alternatives?
Where is Salesforce Account Engagement (Formerly Pardot) located?
Popular Business Setting
for Salesforce Account Engagement (Formerly Pardot)
Top Industries
- Computer Software
- Information Technology and Services
- Marketing and Advertising
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used Salesforce Account Engagement (Formerly Pardot) to Acquire customers and Improve ROI
Salesforce Account Engagement (Formerly Pardot) Alternatives
Peer and Expert Opinion on Features
for Salesforce Account Engagement (Formerly Pardot)
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (1042) |
| Templates | Read Reviews (649) |
| Personalization | Read Reviews (457) |
| Dashboard | Read Reviews (208) |
| Alerts: popups & Notifications | Read Reviews (188) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (1042) |
| Templates | Read Reviews (649) |
| Personalization | Read Reviews (457) |
| Dashboard | Read Reviews (208) |
| Alerts: popups & Notifications | Read Reviews (188) |
IT and Other Capabilities
for Salesforce Account Engagement (Formerly Pardot)
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (753) |
| Data Import | Read Reviews (2241) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (753) |
| Data Import | Read Reviews (2241) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (258) |
| Phone Support | Read Reviews (186) |
| Chat Support | Read Reviews (239) |
| 24/7 Support | Read Reviews (1769) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (258) |
| Phone Support | Read Reviews (186) |
| Chat Support | Read Reviews (239) |
| 24/7 Support | Read Reviews (1769) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (98) |
| Analytics | Read Reviews (979) |
| Custom Reports | Read Reviews (3090) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (98) |
| Analytics | Read Reviews (979) |
| Custom Reports | Read Reviews (3090) |
Software Failure Risk Guidance
?for Salesforce Account Engagement (Formerly Pardot)
Overall Risk Meter
Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)
Vendor Profile Details
HQ Location
415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
Employees
10001+
Social
Financials
IPO
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