Salesforce Account Engagement (Formerly Pardot) Overview

Here’s the scoop on Salesforce Account Engagement (Formerly Pardot)! We've gathered over 21845 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, ActiveCampaign, Act-On, Oracle Eloqua, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Salesforce Account Engagement (Formerly Pardot) is right for your needs? Our Cuspera AI engine can evaluate how Salesforce Account Engagement (Formerly Pardot) fits your specific business needs, industry, and context. Get your personalized assessment report today.

Salesforce Account Engagement (Formerly Pardot) supports business activities such as:

  • Engagement Management
  • Campaign Management
  • Drip Marketing
  • Communication Management
  • Generation Of New Leads

Salesforce Account Engagement (Formerly Pardot) can help you with many business goals, such as Acquire Customers, Improve ROI, Increase Sales & Revenue, Enhance Customer Relationships, Scale Best Practices, etc. It can help manage these activities if you use E-Mail and Website for these needs. As a solution, Salesforce Account Engagement (Formerly Pardot)'s capabilities include Landing Page, Templates, Personalization, etc.

Salesforce Account Engagement (Formerly Pardot) was founded in 1999. Computer Software Vertical is its biggest customer base.

Reviews

"Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. " - Rob Birse

Salesforce Account Engagement (Formerly Pardot) Reviews

11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Salesforce Account Engagement (Formerly Pardot).

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Launch New Products
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Increase Average Basket Value
  • Improve Consistency
  • Shorten Ramp Up Time
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Drip Marketing , as the business use cases that they have been most satisfied while using Salesforce Account Engagement (Formerly Pardot).

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.51/5

Read Reviews (1190)

"...Also the new Engagement & Activity email report is awesome!. Learn as much as you can about the product...."
engaging and following up

4.49/5

Read Reviews (1078)

"...Also the new Engagement & Activity email report is awesome!. Learn as much as you can about the product...."
engaging with scheduling & cadence

2.70/5

Read Reviews (5)

"...As mentioned earlier, a full scale ABE approach considers the technology, process, and cadence to engage your targeted accounts...."
Campaign Management with E-Mail and Website

4.70/5

Read Reviews (739)

"...Pardot is best suited for online campaign management where prospect email is collected...."
campaign analytics

4.38/5

Read Reviews (137)

"...Automation of email marketing, campaign management, reporting...."
campaign monitoring

4.65/5

Read Reviews (112)

"...Online web campaigns and impressions tracking...."
Drip Marketing with E-Mail and Website

4.19/5

Read Reviews (705)

"...I like the ability to customize emails, automate drip campaigns and target email designs based on our prospects interests and location...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.51/5

Read Reviews (1190)

"...Also the new Engagement & Activity email report is awesome!. Learn as much as you can about the product...." Peer review by Kerri D, Marketing, Computer & Network Security
engaging and following up

4.51/5

Read Reviews (1078)

engaging with scheduling & cadence

4.51/5

Read Reviews (5)

Campaign Management with E-Mail and Website

4.70/5

Read Reviews (739)

"...Pardot is best suited for online campaign management where prospect email is collected...." Peer review by Yvette Montague, Managing Partner | Salesforce CRM Division, SalesForce Training & Consulting Ltd.
campaign analytics

4.70/5

Read Reviews (137)

campaign monitoring

4.70/5

Read Reviews (112)

Drip Marketing with E-Mail and Website

4.19/5

Read Reviews (705)

"...I like the ability to customize emails, automate drip campaigns and target email designs based on our prospects interests and location...." Peer review by Ryan D., Design

87+ more Business Use Cases

Our AI advisor, Wyz, harnessed 21845 insights from peers and experts to help you assess how these Salesforce Account Engagement (Formerly Pardot) use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Salesforce Account Engagement (Formerly Pardot) testimonial

Rob Birse

Vice President, Global Advanced Analytics, AI, and B2B Ecommerce

Kellogg

Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse
Salesforce Account Engagement (Formerly Pardot) testimonial

Patrick Spence

CEO

Sonos

There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the customer. Testimonial By Patrick Spence
Salesforce Account Engagement (Formerly Pardot) testimonial

Jane Moran

CIO

Unilever

I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran
CUSTOMERS TESTIMONIALS
Salesforce Account Engagement (Formerly Pardot) testimonial

Rob Birse

Vice President, Global Advanced Analytics, AI, and B2B Ecommerce

Kellogg

Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse
Salesforce Account Engagement (Formerly Pardot) testimonial

Patrick Spence

CEO

Sonos

There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the customer. Testimonial By Patrick Spence
Salesforce Account Engagement (Formerly Pardot) testimonial

Jane Moran

CIO

Unilever

I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran

Case Studies

COMPANY CASE STUDIES
Salesforce Account Engagement (Formerly Pardot) case study
Case Study IBM

Learn how IBM is innovating for the next 100 years of work with channel-based communication.

Read More
Salesforce Account Engagement (Formerly Pardot) case study
Case Study Loop & Tie

How Loop & Tie built a community of gifting with Salesforce.

Read More
Salesforce Account Engagement (Formerly Pardot) case study
Case Study KONE

Learn how working with a Technical Account Manager helped KONE deliver innovation faster and streamline its platform operations.

Read More

Video

Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo

Video Thumbnail

Based on peer insights

Cuspera recommends Salesforce Account Engagement (Formerly Pardot) for

Use Cases Engagement Management , Campaign Management , Drip Marketing
Medium E-Mail, Website
Features Landing Page, Templates, Personalization
Business Priorities Acquire Customers, Improve ROI, Increase Sales & Revenue
Industries Computer Software, Information Technology And Services, Marketing And Advertising

Frequently Asked Questions(FAQ)

for Salesforce Account Engagement (Formerly Pardot)

What is Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

What is Salesforce Account Engagement (Formerly Pardot) used for?

Salesforce Account Engagement (Formerly Pardot) is a Marketing Automation Software mainly used by its customers to Acquire Customers and Improve ROI by Engagement Management, Campaign Management and Drip Marketing .

What are the top features of Salesforce Account Engagement (Formerly Pardot)?

Landing page, Templates and Personalization are some of the top features of Salesforce Account Engagement (Formerly Pardot).

Who uses Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Salesforce Account Engagement (Formerly Pardot) alternatives?

Adobe Marketo Engage, ActiveCampaign, Act-On and Oracle Eloqua are popular alternatives for Salesforce Account Engagement (Formerly Pardot).

Where is Salesforce Account Engagement (Formerly Pardot) located?

Salesforce Account Engagement (Formerly Pardot) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

Popular Business Setting

for Salesforce Account Engagement (Formerly Pardot)

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise
lightning

Peers used Salesforce Account Engagement (Formerly Pardot) to Acquire customers and Improve ROI

Peer and Expert Opinion on Features

for Salesforce Account Engagement (Formerly Pardot)

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.03/5

Read Reviews (1042)
Templates

2.81/5

Read Reviews (649)
Personalization

4.22/5

Read Reviews (457)
Dashboard

4.10/5

Read Reviews (208)
Alerts: popups & Notifications

4.28/5

Read Reviews (188)
FEATURES RATINGS AND REVIEWS
Landing page

4.03/5

Read Reviews (1042)
Templates

2.81/5

Read Reviews (649)
Personalization

4.22/5

Read Reviews (457)
Dashboard

4.10/5

Read Reviews (208)
Alerts: popups & Notifications

4.28/5

Read Reviews (188)

IT and Other Capabilities

for Salesforce Account Engagement (Formerly Pardot)

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.57/5

Read Reviews (753)
Data Import

3.25/5

Read Reviews (2241)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.57/5

Read Reviews (753)
Data Import

3.25/5

Read Reviews (2241)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.20/5

Read Reviews (258)
Phone Support

3.99/5

Read Reviews (186)
Chat Support

3.84/5

Read Reviews (239)
24/7 Support

3.54/5

Read Reviews (1769)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.20/5

Read Reviews (258)
Phone Support

3.99/5

Read Reviews (186)
Chat Support

3.84/5

Read Reviews (239)
24/7 Support

3.54/5

Read Reviews (1769)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5

Read Reviews (98)
Analytics

4.34/5

Read Reviews (979)
Custom Reports

3.25/5

Read Reviews (3090)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.71/5

Read Reviews (98)
Analytics

4.34/5

Read Reviews (979)
Custom Reports

3.25/5

Read Reviews (3090)

Software Failure Risk Guidance

?

for Salesforce Account Engagement (Formerly Pardot)

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)

Vendor Profile Details

Company Name

Salesforce

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO