Salesforce Account Engagement (Formerly Pardot) Overview

Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.

Use Cases

Customers recommend Engagement Management, Campaign Management, Drip Marketing, as the business use cases that they have been most satisfied with while using Salesforce Account Engagement (Formerly Pardot).

Other use cases:

  • Communication Management
  • Generation Of New Leads
  • Account Management
  • Social Media Management
  • Lead Nurturing
  • Lead Management
  • Lead Tracking
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Account Engagement (Formerly Pardot).

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Launch New Products
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Increase Average Basket Value
  • Improve Consistency
  • Shorten Ramp Up Time
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Salesforce Account Engagement (Formerly Pardot) Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Account Engagement (Formerly Pardot) works with different mediums / channels such as E-Mail. and Website.

Salesforce Account Engagement (Formerly Pardot)'s features include Landing Page, Templates, Personalization, etc. and Salesforce Account Engagement (Formerly Pardot) support capabilities include AI Powered, Email Support, Phone Support, etc. also Salesforce Account Engagement (Formerly Pardot) analytics capabilities include Analytics, and Custom Reports.

Reviews

"I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community." - Jane Moran

Salesforce Account Engagement (Formerly Pardot), AgencyAnalytics, OM3 Email Marketing Platform, omnisend, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Account Engagement (Formerly Pardot)

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Salesforce Account Engagement (Formerly Pardot) is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Salesforce Account Engagement (Formerly Pardot) Customer wins, Customer success stories, Case studies

How efficiently Does Salesforce Account Engagement (Formerly Pardot) manage your Engagement Management?

Why is Salesforce Account Engagement (Formerly Pardot) the best choice for Campaign Management?

What solutions does Salesforce Account Engagement (Formerly Pardot) provide for Drip Marketing?

How can Salesforce Account Engagement (Formerly Pardot) optimize your Communication Management Workflow?

How efficiently Does Salesforce Account Engagement (Formerly Pardot) manage your Generation Of New Leads?

11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Salesforce Account Engagement (Formerly Pardot) testimonial

Jane Moran

CIO

Unilever
I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran
Salesforce Account Engagement (Formerly Pardot) testimonial

Adam Lavezzo

VP, Revenue Strategy & Operations

BetterUp
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo
Salesforce Account Engagement (Formerly Pardot) testimonial

Mk Getler

Chief Marketing Officer

Loop & Tie
Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. Testimonial By Mk Getler
CUSTOMERS TESTIMONIALS
Salesforce Account Engagement (Formerly Pardot) testimonial

Jane Moran

CIO

Unilever
I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran
Salesforce Account Engagement (Formerly Pardot) testimonial

Adam Lavezzo

VP, Revenue Strategy & Operations

BetterUp
Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo
Salesforce Account Engagement (Formerly Pardot) testimonial

Mk Getler

Chief Marketing Officer

Loop & Tie
Our relationships with small vendors make loop & tie the platform it is; we pride ourselves on being part of a healthy and stable economy. With salesforce, we have a better understanding of our own opportunities to support growing businesses. Testimonial By Mk Getler
 

Metrotel implements Salesforce and accelerates its digital transformation - BNamericas

Metrotel has implemented Salesforce to enhance its digital transformation efforts, leveraging Salesforce's CRM capabilities to improve customer engagement and operational efficiency.

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GJ Properties Teams Up With Salesforce And 20Three To Digitally Transform Ajman's Real ...

GJ Properties has partnered with Salesforce and 20Three to digitally transform Ajman's real estate sector. This collaboration aims to enhance customer engagement and operational efficiency through Sa...lesforce's cloud-based solutions. 20Three will implement Salesforce technologies and provide strategic advice to ensure successful digital transformation, aligning with UAE's vision for smart cities.

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Vonage Taps Salesforce Agentforce and Data Cloud for Sales and Service - Salesforce

Vonage deepens its partnership with Salesforce by deploying Salesforce's Data Cloud and Agentforce to enhance customer experiences and drive innovation. This collaboration aims to unify Vonage's ente...rprise data, automate tasks with AI agents, and provide personalized customer interactions. The partnership highlights Vonage's commitment to becoming an Agentic Enterprise and leveraging Salesforce's AI and CRM capabilities for digital transformation.

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Razorpay - Financial Services

Razorpay uses Salesforce to improve sales efficiency. They saw a 38% increase in lead conversion. Sales team efficiency increased by 30%. Turnaround time on service requests reduced from 48 hours to ...8 hours.

Read more →

Genpact - Professional Services

Genpact uses Salesforce to transform its sales and marketing. 100% of sales opportunities are captured on Salesforce. Customer conversations increased by 50% in a year. Genpact has over 100,000 emplo...yees in 30 countries. Salesforce helps Genpact scale and improve customer service.

Read more →

Balaji Wafers - Consumer Goods

Balaji Wafers uses Salesforce to improve distributor experiences. They have a 20% year-over-year growth. Distributor onboarding time reduced by 50%. Sales visits per rep increased by 30% per week. Ma...pping accuracy improved by 80% using Salesforce Maps.

Read more →

Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo

Video Thumbnail

Frequently Asked Questions(FAQ)

for Salesforce Account Engagement (Formerly Pardot)

What is Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.

Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.

What is Salesforce Account Engagement (Formerly Pardot) used for?

Salesforce Account Engagement (Formerly Pardot) is a Marketing Automation Software mainly used by its customers to Acquire Customers and Improve ROI by Engagement Management, Campaign Management and Drip Marketing .

What are the top features of Salesforce Account Engagement (Formerly Pardot)?

Landing page, Templates and Personalization are some of the top features of Salesforce Account Engagement (Formerly Pardot).

Who uses Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Salesforce Account Engagement (Formerly Pardot) alternatives?

AgencyAnalytics, OM3 Email Marketing Platform, Omnisend and VBOUT are popular alternatives for Salesforce Account Engagement (Formerly Pardot).

Where is Salesforce Account Engagement (Formerly Pardot) located?

Salesforce Account Engagement (Formerly Pardot) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Salesforce Account Engagement (Formerly Pardot) for engagement management and campaign management

Salesforce Account Engagement (Formerly Pardot) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (98)
Analytics

4.34/5 ★

Read Reviews (979)
Custom Reports

3.25/5 ★

Read Reviews (3090)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.71/5 ★

Read Reviews (98)
Analytics

4.34/5 ★

Read Reviews (979)
Custom Reports

3.25/5 ★

Read Reviews (3090)

Salesforce Account Engagement (Formerly Pardot) Integrations

Salesforce Account Engagement (Formerly Pardot) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.57/5 ★

Read Reviews (753)
Data Import

3.25/5 ★

Read Reviews (2241)

Zapier

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for Salesforce Account Engagement (Formerly Pardot)

synthesio

4.35 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lessonly

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Copper

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Salesforce Account Engagement (Formerly Pardot)

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)

Salesforce, Inc. News

Partnership

DataGroomr Announces Updates to its AI-Powered Data Quality App on Salesforce AppExchange

DataGroomr has updated its AI-powered data quality app on Salesforce AppExchange, introducing AI Recommendations and Live Dedupe features. These enhancements provide real-time deduplication and AI-driven insights, enabling Salesforce users to automate and improve data quality management. The app's no-code interface and adaptive AI simplify data management, enhancing data accuracy and supporting downstream analytics and AI initiatives.

Read more →
Product

Salesforces Slack to stop direct service in China, The Information reports - TipRanks

Salesforce is restricting third-party companies from long-term indexing and storing Slack messages, impacting rival enterprise AI firms like Glean. This move tightens Salesforce's control over Slack data, potentially limiting AI competitors' access.

Read more →
M&A

Salesforce (CRM) Completes Informatica Acquisition - GuruFocus

Salesforce has completed its acquisition of Informatica, enhancing its AI-driven data management capabilities. The $25 per share acquisition is expected to positively impact Salesforce's financial metrics, including earnings per share and free cash flow, by the second year post-closure. This strategic move aims to bolster Salesforce's data capabilities, supporting AI operations across enterprises.

Read more →
M&A

Salesforce (CRM) Signs Definitive Agreement for Acquisition of Spindle AI - Yahoo Finance

Salesforce has signed a definitive agreement to acquire Spindle AI, a platform specializing in agentic analytics. This acquisition aims to enhance Salesforce's capabilities in agent observability and self-improvement, focusing on custom analytics and ROI forecasting. The deal is expected to close in Q4 2026, pending customary conditions.

Read more →

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Company Website

https://www.salesforce.com/in/

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Facebook Linkedin Twitter

Financials

IPO