Salesforce Account Engagement (Formerly Pardot) Overview

Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.

Use Cases

Customers recommend Engagement Management, Campaign Management, Drip Marketing, as the business use cases that they have been most satisfied with while using Salesforce Account Engagement (Formerly Pardot).

Other use cases:

  • Communication Management
  • Generation Of New Leads
  • Account Management
  • Social Media Management
  • Lead Nurturing
  • Lead Management
  • Lead Tracking
See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Salesforce Account Engagement (Formerly Pardot).

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Launch New Products
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Increase Average Basket Value
  • Improve Consistency
  • Shorten Ramp Up Time
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Salesforce Account Engagement (Formerly Pardot) Use-Cases and Business Priorities: Customer Satisfaction Data

Salesforce Account Engagement (Formerly Pardot) works with different mediums / channels such as E-Mail. and Website.

Salesforce Account Engagement (Formerly Pardot)'s features include Landing Page, Templates, Personalization, etc. and Salesforce Account Engagement (Formerly Pardot) support capabilities include AI Powered, Email Support, Phone Support, etc. also Salesforce Account Engagement (Formerly Pardot) analytics capabilities include Analytics, and Custom Reports.

Reviews

"I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community." - Jane Moran

Peer review evidence (same sources as the product rating summary)

"...Lead generation, marketing campaigns, email open rates, and hot-lead follow up...." Peer review by Eric F, Senior Account Executive, Information Technology and Services
"...It is used to create and deploy our marketing campaigns so we can create custom marketing material for our customers...." Peer review by Brandi Brown-Lang, Internet Marketing Manager, Sitel
"...We use Pardot to send Drip Email campaigns to particular Sales Force Accounts...." Peer review by Julieanne F, Head of Customer Success, Internet

Salesforce Account Engagement (Formerly Pardot), AgencyAnalytics, OM3 Email Marketing Platform, Yespo Оmnichannel CDP, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Salesforce Account Engagement (Formerly Pardot)

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Salesforce Account Engagement (Formerly Pardot) is popular in Computer Software, Information Technology And Services, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Salesforce Account Engagement (Formerly Pardot) Customer wins, Customer success stories, Case studies

How does Salesforce Account Engagement (Formerly Pardot) facilitate Engagement Management?

What Are the key features of Salesforce Account Engagement (Formerly Pardot) for Campaign Management?

What benefits does Salesforce Account Engagement (Formerly Pardot) offer for Drip Marketing?

What benefits does Salesforce Account Engagement (Formerly Pardot) offer for Communication Management?

How can Salesforce Account Engagement (Formerly Pardot) enhance your Generation Of New Leads process?

11 buyers and buying teams have used Cuspera to assess how well Salesforce Account Engagement (Formerly Pardot) solved their Marketing Automation needs. Cuspera uses 21845 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Salesforce Account Engagement (Formerly Pardot) testimonial

Jane Moran

CIO

Unilever

I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran
Salesforce Account Engagement (Formerly Pardot) testimonial

Rob Birse

Vice President, Global Advanced Analytics, AI, and B2B Ecommerce

Kellogg

Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse
Salesforce Account Engagement (Formerly Pardot) testimonial

Adam Lavezzo

VP, Revenue Strategy & Operations

BetterUp

Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo
CUSTOMERS TESTIMONIALS
Salesforce Account Engagement (Formerly Pardot) testimonial

Jane Moran

CIO

Unilever

I want to democratize the development of technology. With the Salesforce platform, we can give the power away to our business community. Testimonial By Jane Moran
Salesforce Account Engagement (Formerly Pardot) testimonial

Rob Birse

Vice President, Global Advanced Analytics, AI, and B2B Ecommerce

Kellogg

Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. Testimonial By Rob Birse
Salesforce Account Engagement (Formerly Pardot) testimonial

Adam Lavezzo

VP, Revenue Strategy & Operations

BetterUp

Salesforce allows us to deliver personalization and transformation at scale in ways that we otherwise wouldn’t be able to. Testimonial By Adam Lavezzo
 

U.S. Air Force - Defense - Very Large

Salesforce (CRM) Lands U.S. Air Force Fleet Deal As Margins Stay In Focus

Washington, D.C., USA

Salesforce's Missionforce National Security platform is now deployed by the U.S. Air Force to manage its global vehicle fleet, marking a significant expansion into mission-critical government logisti...cs. This deployment highlights Salesforce's capability in secure operational workloads beyond traditional CRM, positioning it against major enterprise software vendors in the defense sector.

Read on →
 

Air Force - Defense - Very Large

Salesforce in focus as Air Force picks tech giant to modernize vehicle ...

Washington D.C., USA

Salesforce has been selected by the Air Force to modernize its vehicle fleet, highlighting the tech giant's role in defense technology and fleet management. This partnership underscores Salesforce's ...capability to provide advanced solutions for large-scale government projects.

Read on →
 

Oviva - Healthcare - Medium

Salesforce Deepens Commitment to Switzerland with $1 Billion Investment ...

Salesforce announced a $1 billion investment in Switzerland to boost AI transformation. Oviva, a European virtual care provider, uses Salesforce's Agentforce to handle 300,000 monthly customer messag...es autonomously, achieving high efficiency in operational support queries. Salesforce's commitment includes partnerships with Swiss organizations and support for local workforce development.

Read on →

Thames Valley Police and Hampshire & Isle of Wight Constabulary - Government Administration - Very Large

UK

Agentforce helped Thames Valley Police and Hampshire & Isle of Wight Constabulary cut cost per interaction by 97%. The AI agent, Bobbi, now handles over 200 nonemergency inquiries daily and resolves ...75% of them without human help. Wait times dropped, and staff can focus on urgent calls. The system detects high-risk cases and routes them to trained operators. Bobbi earned a 4.6 CSAT score and 93% positive feedback.

Hamptons Property Services - Real Estate - Small

USA

Salesforce helped Hamptons Property Services replace manual spreadsheets with automated workflows. The company saved hundreds of back-office hours each year. They achieved a 163% increase in revenue ...growth. Annual estimate creation time dropped by 98%. The team now delivers over 30,000 services annually. Automation improved customer response rates and streamlined vendor coordination.

SharkNinja - Consumer Electronics - Large

Needham, USA

SharkNinja used Agentforce to help customers shop and get support online. The AI assistant gives instant answers, compares products, and suggests accessories. After launch, SharkNinja saw an 11% conv...ersion rate and a 14% increase in items added to cart. Agentforce handled 280,000 chats in four months and is live in 14 countries. The tool also tracks orders, registers warranties, and helps with returns, making shopping and support easier for customers.

Account Based Marketing with Salesforce Marketing Cloud Account Engagement Demo

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Salesforce Account Engagement (Formerly Pardot)

What is Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement.

It is primarily a full solution encompassing marketing automation, B2B marketing analytics, salesforce engagement, and account-based marketing delivering personalized content. The channels include SMS, e-mail, social media, etc.

Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.

What is Salesforce Account Engagement (Formerly Pardot) used for?

Salesforce Account Engagement (Formerly Pardot) is a Marketing Automation Software mainly used by its customers to Acquire Customers and Improve ROI by Engagement Management, Campaign Management and Drip Marketing .

What are the top features of Salesforce Account Engagement (Formerly Pardot)?

Landing page, Templates and Personalization are some of the top features of Salesforce Account Engagement (Formerly Pardot).

Who uses Salesforce Account Engagement (Formerly Pardot)?

Salesforce Account Engagement (Formerly Pardot) is used by Computer Software, Information Technology And Services and Marketing And Advertising among other industries.

What are Salesforce Account Engagement (Formerly Pardot) alternatives?

AgencyAnalytics, OM3 Email Marketing Platform, Yespo Оmnichannel CDP and Lead Liaison are popular alternatives for Salesforce Account Engagement (Formerly Pardot).

Where is Salesforce Account Engagement (Formerly Pardot) located?

Salesforce Account Engagement (Formerly Pardot) is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.
lightning

Peers used Salesforce Account Engagement (Formerly Pardot) for engagement management and campaign management

Salesforce Account Engagement (Formerly Pardot) Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.71/5

Read Reviews (98)
Analytics

4.34/5

Read Reviews (979)
Custom Reports

3.25/5

Read Reviews (3090)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.71/5

Read Reviews (98)
Analytics

4.34/5

Read Reviews (979)
Custom Reports

3.25/5

Read Reviews (3090)

Salesforce Account Engagement (Formerly Pardot) Integrations

Salesforce Account Engagement (Formerly Pardot) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import


Few API Integrations for Salesforce Account Engagement (Formerly Pardot)

Software Failure Risk Guidance

?

for Salesforce Account Engagement (Formerly Pardot)

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Account Engagement (Formerly Pardot)

Salesforce, Inc. News

Product

Salesforce (CRM) Is Becoming Too Cheap To Ignore

Anthropic launched Claude Tag, an AI assistant feature, into Salesforce's Slack app. This integration allows Claude to join conversations, complete tasks, and work across multiple channels. Claude Tag is available in Beta for Claude Team and Claude Enterprise, powered by Claude Opus 4.8.

M&A

Salesforce (CRM) Is Spending Billions To Broaden Its AI Offerings, But ...

Salesforce is acquiring Fin, a customer agent company, for $3.6 billion to enhance its AI offerings. This acquisition aims to broaden Salesforce's capabilities in delivering autonomous agents and improve its position in the AI software market. Fin's AI Agent platform resolves complex customer queries across channels, supporting Salesforce's strategy to provide advanced AI-driven solutions.

Product

Salesforce Launches MCP Servers: Integrating AI and Data Analytics into ...

Salesforce has launched MCP Servers, integrating AI and data analytics into Tableau and Slack. This integration enhances Slackbot's capabilities, allowing small businesses to access real-time data insights and collaborate effectively. The integration promotes data-driven decision-making and provides tools like Data 360 for comprehensive business data visualization.

Product

Salesforce MCP Servers: AI, Data & Analytics for Tableau & Data 360 in ...

Salesforce has announced the general availability of its MCP servers, which integrate with Slack to enhance data-driven decision-making. The integration allows Slackbot to access Salesforce CRM, Data 360, and Tableau, providing real-time insights and actions within Slack. This development aims to streamline workflows and improve collaboration by bringing data and communication into a single interface.

Salesforce, Inc. Profile

Company Name

Salesforce, Inc.

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO