Forrester Analytics

4.19 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(8272 Reviews)

Forrester Analytics | helps you understand and anticipate customers, whether they are consumers or B2B buyers

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About Forrester Analytics

Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.

Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.

Peer and Expert Reviews
for Forrester Analytics


Increase sales & revenue and Improve ROI are the most popular goals peers achieved using Forrester Analytics .

Other goals:

  • Grow market share
  • Enhance customer relationships
  • Establish thought leadership
  • Scale best practices
  • Enter new markets internationally or locally
  • Acquire customers
  • Build brand awareness
  • Improve digital and social presence
  • Improve efficiency
  • Improve stakeholder relations
  • Improve brand engagement
  • Increase customer life time value
  • Launch new products
  • Improve internal communications
  • Manage risk
  • Increase average basket value
  • Improve consistency
  • Improve visibility
See all goals See less goals


It is the best suited for social media, phone calls, e-mail, channels.

Other channels:

  • mobile
  • video
  • Instagram
  • website
  • chat
  • user generated content
  • blogs
  • offline
  • promotions
  • display advertisement
  • Facebook
  • omnichannel
  • review sites
  • Amazon
  • point of sale
  • mobile app
  • Twitter
  • trade shows
  • mobile ads
  • events
  • mass media
  • text SMS
  • channel partners
  • LinkedIn
  • television
  • print media
  • newspaper
  • on premises
  • newsletter
  • Doubleclick
  • Pinterest
  • games
  • Snapchat
  • Slack
  • radio
  • Skype
  • coupons
  • Netflix
  • Glassdoor
See all channels See less channels


Peers recommend engagement management, account management, advertisement, as the business processes that they have been most satisfied while using Forrester Analytics .

Read Reviews of Business Process for Forrester Analytics

Engagement management

Engaging and following up

Account management

Advertisement With Video

Communication management

Sending & publishing communications

Market research

Customer feedback management With Phone calls

Measuring customer satisfaction With Phone calls and Chat

Content management

Content curation With Video

Content publishing With Promotions and Website

Content sharing With E mail

Forecasting With Mobile

Social media management With Social media

Social media analytics With Social media and Mobile

Engaging on social media With Social media

Lead qualification With Mobile

Lead qualification: technographic With Mobile


Customer case management

Digital marketing

Competitive intelligence

Lifetime value management

Sales document management

Contract management

Proposal & quote management

Helpdesk management With Phone calls

Generation of new leads

Contact list management With Phone calls and E mail and Offline

Contacts history

Campaign management With E mail

Lead nurturing

Workflow management

Market survey

Influencer marketing With Phone calls

Channel marketing With Channel partners

International marketing

Training & onboarding

Products & pricelist management

Rating and review management With Website and Chat

Knowledge management

Product marketing

Loyalty management With Mobile

Playbook creation With Omnichannel

Lead management

Business development

Direct marketing

Channel management

Buyer engagement

Touchpoint management

Social media marketing With Social media

Partner marketing

Relationship management With E mail

Lead analytics With Omnichannel and User generated content and Blogs

Sales call management With Phone calls and Offline and Point of sale and Website

Advocacy management

Public relations

Conversion management With Phone calls and Chat

Lead engagement With Social media

Cross selling With Promotions

White labeling With Video and Social media

Funnel analysis

Segmentation and targeting

Upselling With Website and Offline and Point of sale and E mail

Community building

Event management

Inbound marketing

Creative agency

Performance management

Outbound marketing

Trust management With Mobile and Website

Personalized marketing

Media buying With Social media and E mail and Instagram

Trade show marketing With Offline and Trade shows and Events and Social media

Coaching With Chat

Revenue cycle management

Offer management

Merchandising With Promotions and Coupons

Capturing intent

Lead routing

See allless Activities

Popular Business Setting
for Forrester Analytics

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Peers used Forrester Analytics to Increase sales & revenue and Improve ROI

Verify if it works for you

IT and Other Capabilities
for Forrester Analytics

  • Low
  • Medium
  • High


Data Export

Data Import


Chat Support

Phone Support

24/7 Support

Email Support


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Custom Reports

Failure Risk Guidance Security Report ?

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Overall Risk Meter

Low Medium High

Top Failure Risks for Forrester Analytics

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First 5 Reports are Free

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Vendor Profile Details

Company Name Forrester
Company Website
Year Founded 1983
HQ Location 60 Acorn Park Drive Cambridge, MA 02140 United States
Employees 51-100
Financials Private