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Forrester Analytics: Use-Cases, Insights and Reviews | 2025 Cuspera

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Forrester Analytics | helps you understand and anticipate customers, whether they are consumers or B2B buyers

AI Powered

Forrester Analytics Overview

Forrester's market research solutions address the challenge of meeting evolving customer demands and leveraging technology effectively. As a global leader in marketing data intelligence, Forrester provides businesses with critical insights to navigate market volatility and drive growth. Their research and consulting services support leaders in making informed decisions, enhancing strategic planning, and fostering authentic connections. By focusing on emerging technologies and industry trends, Forrester equips organizations with the knowledge to adapt and thrive. This approach helps businesses sharpen their skills and amplify their strategies, ensuring they remain competitive in a rapidly changing landscape.

Use Cases

Customers recommend Engagement Management, Account Management, Advertisement, as the business use cases that they have been most satisfied with while using Forrester Analytics.

Other use cases:

Communication Management
Market Research
Customer Feedback Management
Forecasting
Content Management
Social Media Management
Loyalty Management

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Forrester Analytics.

Other priorities:

Increase Sales & Revenue
Improve ROI
Grow Market Share
Scale Best Practices
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Improve Digital And Social Presence
Improve Brand Engagement
Improve Stakeholder Relations
Increase Customer Life Time Value
Build Brand Awareness
Launch New Products
Manage Risk
Improve Efficiency
Improve Internal Communications
Improve Consistency
Increase Average Basket Value
Improve Visibility

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Forrester Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Forrester Analytics works with different mediums / channels such as Social Media. and Video.

Forrester Analytics's features include Feedback Surveys, Personalization, SEO, etc. and Forrester Analytics support capabilities include Email Support, Phone Support, Chat Support, etc. also Forrester Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...With my account I am able to search for market research as well as independent studies and a plethora of other data gathered by experts...." Peer review by User

Forrester Analytics, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Forrester-analytics empowers leaders to make growth-accelerating decisions. Clients are 34% more profitable than non-clients.

Popular Business Setting

for Forrester Analytics

Top Industries

Computer Software
Information Technology and Services
Automotive

Popular in

Mid Market
Small Business
Large Enterprise

Forrester Analytics is popular in Computer Software, Information Technology And Services, and Automotive and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on Forrester Analytics Use Cases

Why is Forrester Analytics the best choice for Engagement Management?

Forrester Analytics Engagement Management capabilities assess and analyze customer engagement across various platforms, including digital banking, social media, and websites. This analysis helps organizations understand customer behavior, optimize engagement strategies, and improve customer experience. However, the capabilities are limited in their ability to provide comprehensive insights across all aspects of customer engagement.

"...The two visual engagement tools discussed in this article can, on their own, improve your customer interaction and is a clear upgrade over text chat and email...." Co-browsing vs Screen Sharing: Comparison for 2019

What solutions does Forrester Analytics provide for Account Management?

Forrester Analytics provides research and consulting services focused on business-to-business marketing and sales. The company offers insights into emerging trends, such as account-based marketing (ABM) and the changing role of social media in B2B sales. Forrester Analytics faces limitations in predicting the future, as evidenced by its 2015 prediction regarding AI replacing B2B sales jobs.

"...B2B ecommerce will represent 12% of total B2B sales in the US by the end of 2018. ..." $1 Trillion in B2B Ecommerce Is Here 3 Takeaways

How does Forrester Analytics address your Advertisement Challenges?

Forrester Analytics Advertisement capabilities focus on providing insights and strategies for optimizing advertising campaigns across various platforms. These capabilities include analyzing market trends, evaluating advertising effectiveness, and suggesting adjustments based on data. However, the limitations of Forrester Analytics Advertisement capabilities lie in the absence of specific actionable recommendations for individual campaigns.

"...Individualize Forrester study showed that there is a massive potential for personalized advertisement...." Mobile Marketing, are you doing it correctly?

Why is Forrester Analytics the best choice for Communication Management?

Forrester Analytics has extensive communication management capabilities. It publishes a significant amount of research, including reports, articles, videos, and blog posts, focusing on various topics. The communication management capabilities are limited to publishing, as there is no mention of other communication methods.

"...In September 2016, Forrester s B2B marketing and sales research team published our first series of reports about account-based marketing (ABM)...." Does ABM Help Produce Better Revenue Results?

How efficiently Does Forrester Analytics manage your Market Research?

Forrester Analytics provides market research, independent studies, and data gathered by experts. The research firm offers reports, analysis, and consulting services. While the market research firm offers a wide variety of services, limitations include the potential for bias in sponsored studies.

"...A 2017 study from Forrester Research is a good indicator of just how big that opportunity is...." Rising Cloud Threats Provide a Promising Opportunity for MSPs

83+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Forrester Analytics solved their Marketing Data Intelligence needs. Cuspera uses 6670 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
isolved Information Technology and Services	Information Technology and Services	CASE STUDY isolved Isolved Achieved A 25% Increase In Employee Engagement And A 20% Improvement In Retention Rates. Read More
WestJet	NA	Case Study WestJet Achieved A 50% Reduction In Security Incidents And A 20% Increase In Operational Efficiency. Read More
WestJet	NA	CASE STUDY WestJet Achieved A 50% Reduction In Security Incidents And A 20% Increase In Operational Efficiency. Read More

Video

The Customer Experience Skills Gap Defines Destinies — Predictions 2023

Video Thumbnail

Frequently Asked Questions(FAQ)

for Forrester Analytics

What is Forrester Analytics?

Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.

Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.

What is Forrester Analytics used for?

Forrester Analytics is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Account Management and Advertisement .

What are the top features of Forrester Analytics?

Feedback surveys, Personalization and SEO are some of the top features of Forrester Analytics.

Who uses Forrester Analytics?

Forrester Analytics is used by Computer Software, Information Technology And Services and Automotive among other industries.

What are Forrester Analytics alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Forrester Analytics.

Where is Forrester Analytics located?

Forrester Analytics is headquartered at 60 Acorn Park Drive Cambridge, MA 02140 United States.

lightning

Peers used Forrester Analytics for engagement management and account management

Forrester Analytics Competitors

More Forrester Analytics Alternatives...

Forrester Analytics Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (308)
Analytics	4.25/5 ★ Read Reviews (615)
Custom Reports	3.52/5 ★ Read Reviews (1329)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (308)
Analytics	4.25/5 ★ Read Reviews (615)
Custom Reports	3.52/5 ★ Read Reviews (1329)

Forrester Analytics Integrations

Forrester Analytics integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.61/5 ★

Read Reviews (124)

Data Import

3.51/5 ★

Read Reviews (978)

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Software Failure Risk Guidance

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for Forrester Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Forrester Analytics

Forrester Research, Inc. News

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Forrester Unveils Top 10 Emerging Technologies For 2025; AI Innovation Shifts From Experimentation To Business Imperative - Laotian Times

Forrester has released its list of the top 10 emerging technologies for 2025, highlighting the rise of agentic AI and the shift from AI experimentation to essential business adoption. The report emphasizes that companies must prioritize technology investments as AI-driven automation becomes critical for competitive advantage.

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Forrester Revolutionizes Tech Vendor Analysis with Interactive Wave Platform Upgrade | FORR Stock News - StockTitan

Forrester has upgraded its Wave platform to improve tech vendor analysis, impacting its stock news.

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Forrester Unveils Key Enhancements To The Forrester Wave, An Iconic Guide For Tech Buyers - Business Wire

Forrester has announced important updates to The Forrester Wave, a well-known guide for technology buyers.

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Product 04/12/2024

Forrester Unveils Key Enhancements To The Forrester Wave, An ...

Forrester unveils enhancements to its Wave product, highlighting offerings in technology, customer experience, and digital business. The company provides research services, consulting, and events to support executives and leaders in various sectors.

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Forrester Research, Inc. Profile

Company Name

Forrester Research, Inc.

Company Website

https://www.forrester.com/bold/

Year Founded

1983

HQ Location

60 Acorn Park Drive Cambridge, MA 02140 United States

Employees

51-100

Social

Financials

PRIVATE