Forrester Analytics Overview

Forrester's market research solutions address the challenge of meeting evolving customer demands and leveraging technology effectively. As a global leader in marketing data intelligence, Forrester provides businesses with critical insights to navigate market volatility and drive growth. Their research and consulting services support leaders in making informed decisions, enhancing strategic planning, and fostering authentic connections. By focusing on emerging technologies and industry trends, Forrester equips organizations with the knowledge to adapt and thrive. This approach helps businesses sharpen their skills and amplify their strategies, ensuring they remain competitive in a rapidly changing landscape.

Use Cases

Customers recommend Engagement Management, Account Management, Advertisement, as the business use cases that they have been most satisfied with while using Forrester Analytics.

Other use cases:

  • Communication Management
  • Market Research
  • Customer Feedback Management
  • Forecasting
  • Content Management
  • Social Media Management
  • Loyalty Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Forrester Analytics.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Launch New Products
  • Manage Risk
  • Improve Efficiency
  • Improve Internal Communications
  • Improve Consistency
  • Increase Average Basket Value
  • Improve Visibility
See all business priorities See less business priorities

Forrester Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Forrester Analytics works with different mediums / channels such as Social Media. and Video.

Forrester Analytics's features include Feedback Surveys, Personalization, SEO, etc. and Forrester Analytics support capabilities include Email Support, Phone Support, Chat Support, etc. also Forrester Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...With my account I am able to search for market research as well as independent studies and a plethora of other data gathered by experts...." Peer review by User

Forrester Analytics, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Forrester-analytics empowers leaders to make growth-accelerating decisions. Clients are 34% more profitable than non-clients.

Popular Business Setting

for Forrester Analytics

Top Industries

  • Computer Software
  • Information Technology and Services
  • Automotive

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Forrester Analytics is popular in Computer Software, Information Technology And Services, and Automotive and is widely used by Mid Market, Small Business, and Large Enterprise.

Comprehensive Insights on Forrester Analytics Use Cases

How can Forrester Analytics enhance your Engagement Management process?

What benefits does Forrester Analytics offer for Account Management?

What solutions does Forrester Analytics provide for Communication Management?

What solutions does Forrester Analytics provide for Market Research?

11 buyers and buying teams have used Cuspera to assess how well Forrester Analytics solved their Marketing Data Intelligence needs. Cuspera uses 6670 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Case Studies

Hospital & Health Care

CASE STUDY Wolters Kluwer Health

Forrester Decisions helped Wolters Kluwer Health transform its marketing. The company faced new challenges in healthcare buying and needed to align its executive team. Forrester provided research, fr...ameworks, and expert guidance. This support helped with change management and communication. The marketing team improved how it shared value with the market and employees.

Read more →
Information Technology and Services

CASE STUDY VMWare Tanzu

VMWare Tanzu used Forrester to change their marketing strategy. They moved from focusing on individual leads to targeting buying groups. Forrester helped the team understand buying group behavior. Th...is made it easier for sales to engage prospects. The marketing team got more support from management with Forrester's help.

Read more →
Automotive

CASE STUDY DRÄXLMAIER Group

Forrester helped DRÄXLMAIER Group's enterprise architecture team build business skills and career paths for architects. Forrester analysts provided deep-dive sessions and benchmark data to guide the ...team. The team became more visible and trusted by business leaders. They now host a cross-functional board to align IT and business strategy. The EA function offers stronger career paths and delivers more impactful solutions.

Read more →
Financial Services

CASE STUDY Swedbank

Forrester helped Swedbank centralize its IT operations. Swedbank's CTO office wanted to move away from a federated IT model. They needed outside validation for their plan. Forrester analysts worked w...ith Swedbank to build a centralized technology model. This brought the enterprise architecture team closer to business units and IT service delivery. Swedbank gained confidence in their new IT approach with Forrester's support.

Read more →
Financial Services

CASE STUDY Northern Trust

Forrester helped Northern Trust improve its security architecture. Northern Trust wanted to learn how top firms mature security without slowing transformation. Forrester analysts identified the right... security models for their reviews. The process worked well because the analyst understood the timeline and strategy. Senior Director of IT Security Tejas Shah praised the support. This helped Northern Trust build trust through better IT security.

Read more →
Information Technology and Services

CASE STUDY Zebra Technologies

Forrester Decisions helped Zebra Technologies improve their digital marketing. Zebra used a data-driven approach to make better decisions. The team focused on understanding buyers and supporting them... through their journey. Forrester helped Zebra align marketing, sales, and product teams. This led to a stronger customer experience and better revenue growth.

Read more →

Video

The Customer Experience Skills Gap Defines Destinies — Predictions 2023

Video Thumbnail

Frequently Asked Questions(FAQ)

for Forrester Analytics

What is Forrester Analytics?

Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.

Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.

What is Forrester Analytics used for?

Forrester Analytics is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Account Management and Advertisement .

What are the top features of Forrester Analytics?

Feedback surveys, Personalization and SEO are some of the top features of Forrester Analytics.

Who uses Forrester Analytics?

Forrester Analytics is used by Computer Software, Information Technology And Services and Automotive among other industries.

What are Forrester Analytics alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Forrester Analytics.

Where is Forrester Analytics located?

Forrester Analytics is headquartered at 60 Acorn Park Drive Cambridge, MA 02140 United States.
lightning

Peers used Forrester Analytics for engagement management and account management

Forrester Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (308)
Analytics

4.25/5 ★

Read Reviews (615)
Custom Reports

3.52/5 ★

Read Reviews (1329)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (308)
Analytics

4.25/5 ★

Read Reviews (615)
Custom Reports

3.52/5 ★

Read Reviews (1329)

Forrester Analytics Integrations

Forrester Analytics integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.61/5 ★

Read Reviews (124)
Data Import

3.51/5 ★

Read Reviews (978)

Relay Network

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Chatmeter Platform

4.41 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

commercetools

4.46 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Forrester Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Forrester Analytics

Forrester Research, Inc. News

Awards

iTWire - Celonis named a leader by Forrester in Process Intelligence Software

Forrester named Celonis a leader in its Process Intelligence Software report, highlighting Celonis' innovation and AI integration. The report praised Celonis for its sophisticated platform, high customer feedback, and pioneering use of graph databases. Celonis' platform supports enterprise-wide process intelligence, enabling operational improvements and AI-driven recommendations.

Read more →
Financial

Forrester ( FORR ) Q2 Revenue Falls 8 % | The Motley Fool

Forrester's Q2 2025 revenue fell 8.3% year-over-year to $111.7 million, surpassing analyst expectations. Adjusted earnings per share were $0.51, down 25% from the previous year. The company faced challenges in recurring contract value and client retention, despite improvements in cost controls and AI investments, particularly in its Izola tool.

Read more →
Product

Forrester Announces Full Conference Agenda For Security ... - Morningstar

RPost has launched SideNote, a new feature in its Registered Email service, designed to enhance email communication by allowing private notes to be sent to CC and BCC recipients without altering the primary recipient's message. This tool aims to reduce inbox clutter and improve efficiency, particularly for business users managing high email volumes. SideNote is now available at no extra cost.

Read more →
Product

Forrester Introduces The Total Experience Score: A New Metric For ...

Forrester has launched the Total Experience Score, a new metric that integrates its Brand Experience Index and Customer Experience Index to measure the impact of brand perceptions across the customer lifecycle. This tool helps companies align brand and customer experiences, potentially driving up to 3.5x revenue growth and higher customer loyalty.

Read more →

Forrester Research, Inc. Profile

Company Name

Forrester Research, Inc.

Company Website

https://www.forrester.com/bold/

Year Founded

1983

HQ Location

60 Acorn Park Drive Cambridge, MA 02140 United States

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE