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Forrester Analytics: Use-Cases, Insights and Reviews | 2025 Cuspera

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Forrester Analytics | helps you understand and anticipate customers, whether they are consumers or B2B buyers

AI Powered

Forrester Analytics Overview

Forrester's market research solutions address the challenge of meeting evolving customer demands and leveraging technology effectively. As a global leader in marketing data intelligence, Forrester provides businesses with critical insights to navigate market volatility and drive growth. Their research and consulting services support leaders in making informed decisions, enhancing strategic planning, and fostering authentic connections. By focusing on emerging technologies and industry trends, Forrester equips organizations with the knowledge to adapt and thrive. This approach helps businesses sharpen their skills and amplify their strategies, ensuring they remain competitive in a rapidly changing landscape.

Use Cases

Customers recommend Engagement Management, Account Management, Advertisement, as the business use cases that they have been most satisfied with while using Forrester Analytics.

Other use cases:

Communication Management
Market Research
Customer Feedback Management
Forecasting
Content Management
Social Media Management
Loyalty Management

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Forrester Analytics.

Other priorities:

Increase Sales & Revenue
Improve ROI
Grow Market Share
Scale Best Practices
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Improve Digital And Social Presence
Improve Brand Engagement
Improve Stakeholder Relations
Increase Customer Life Time Value
Build Brand Awareness
Launch New Products
Manage Risk
Improve Efficiency
Improve Internal Communications
Improve Consistency
Increase Average Basket Value
Improve Visibility

See all business priorities See less business priorities

Forrester Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Forrester Analytics works with different mediums / channels such as Social Media. and Video.

Forrester Analytics's features include Feedback Surveys, Personalization, SEO, etc. and Forrester Analytics support capabilities include Email Support, Phone Support, Chat Support, etc. also Forrester Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...With my account I am able to search for market research as well as independent studies and a plethora of other data gathered by experts...." Peer review by User

Forrester Analytics, OWOX, Upwave, CB Insights, Crayon, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Forrester-analytics empowers leaders to make growth-accelerating decisions. Clients are 34% more profitable than non-clients.

Popular Business Setting

for Forrester Analytics

Top Industries

Computer Software
Information Technology and Services
Automotive

Popular in

Mid Market
Small Business
Large Enterprise

Forrester Analytics is popular in Computer Software, Information Technology And Services, and Automotive and is widely used by Mid Market, Small Business, and Large Enterprise.

Forrester Analytics Customer wins, Customer success stories, Case studies

How can Forrester Analytics optimize your Engagement Management Workflow?

Forrester Analytics Engagement Management capabilities assess and analyze customer engagement across various platforms, including digital banking, social media, and websites. This analysis helps organizations understand customer behavior, optimize engagement strategies, and improve customer experience. However, the capabilities are limited in their ability to provide comprehensive insights across all aspects of customer engagement.

"...Smarter Influencer Marketing Gone are the days where you could simply engage bloggers with a great following to promote your brand...." 5 Digital Marketing Trends You Can No Longer Ignore In 2019

How does Forrester Analytics address your Account Management Challenges?

Forrester Analytics provides research and consulting services focused on business-to-business marketing and sales. The company offers insights into emerging trends, such as account-based marketing (ABM) and the changing role of social media in B2B sales. Forrester Analytics faces limitations in predicting the future, as evidenced by its 2015 prediction regarding AI replacing B2B sales jobs.

"...Forrester further recognizes Leadspace as a best fit for B2B marketers looking for a data platform with advanced data integration and management capabilities. ..." Leadspace Listed as a Leader in The Forrester Wave : B2B Marketing Data Providers, Q3 2018 Report

How can Forrester Analytics enhance your Advertisement process?

Forrester Analytics Advertisement capabilities focus on providing insights and strategies for optimizing advertising campaigns across various platforms. These capabilities include analyzing market trends, evaluating advertising effectiveness, and suggesting adjustments based on data. However, the limitations of Forrester Analytics Advertisement capabilities lie in the absence of specific actionable recommendations for individual campaigns.

"...Unsurprisingly, with so much attention being directed towards them, short videos are a lucrative advertising medium: a June 2019 report from Forrester Research predicted that short videos in APAC will attract $6.5 billion worth of ad spending in 2020, up from $2.1 billion in 2018 and with China responsible for 75% of online video ad spend...." Digital marketing in China: What are the key trends?

What Are the key features of Forrester Analytics for Communication Management?

Forrester Analytics has extensive communication management capabilities. It publishes a significant amount of research, including reports, articles, videos, and blog posts, focusing on various topics. The communication management capabilities are limited to publishing, as there is no mention of other communication methods.

"...Real-Time Interaction Management (RTIM), Q1 2019 report published earlier this month recognized RedPoint Global in three key areas: next best experience, personalization, and cross-channel marketing...." RedPoint Global Included in Forrester Research s Now Tech: Real-Time Interaction Management (RTIM) Report Q1 2019

How does Forrester Analytics address your Market Research Challenges?

Forrester Analytics provides market research, independent studies, and data gathered by experts. The research firm offers reports, analysis, and consulting services. While the market research firm offers a wide variety of services, limitations include the potential for bias in sponsored studies.

"...With my account I am able to search for market research as well as independent studies and a plethora of other data gathered by experts...." Peer review by User

11 buyers and buying teams have used Cuspera to assess how well Forrester Analytics solved their Marketing Data Intelligence needs. Cuspera uses 6670 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Veolia Water Technologies - Utilities

Forrester helped Veolia Water Technologies improve customer experience on their website. Susan Roberts, the revenue marketing leader, used Forrester frameworks like Demand Waterfall to guide a digita...l transformation. This made the company faster and more trusted by customers. As a result, Veolia secured a $10 million deal after three years of building trust and better response times.

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Veeam Software - Computer Software

Forrester Decisions helped Veeam Software create a B2B Marketing Plan On A Page. Kathleen De Bondt, VP of marketing, EMEA, used this plan to align the marketing team and other departments. The plan m...ade it easier to share marketing goals and actions with sales, finance, and stakeholders. It helped keep the team focused and set clear expectations. Forrester served as a key resource for modern marketing strategies.

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TXOne Networks - Computer & Network Security

Forrester Decisions helped TXOne Networks, a Zero Trust solutions provider, align its product messaging. The team gained direct access to professionals in their target market. This helped TXOne creat...e unified messaging based on real customer needs. As a result, TXOne saw better traction and a message that resonates more with prospects. Dan Cartmill, senior director of global product marketing, shared these results.

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Twilio - Information Technology And Services

Twilio used Forrester to boost its brand awareness. Twilio wanted to reach more marketing and customer experience professionals. Forrester helped Twilio align its regional and global marketing teams.... They used common frameworks and tools. This alignment helped Twilio move toward its brand awareness goals.

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Thales - Computer & Network Security

Forrester helped Thales improve its partner strategy. Thales wanted to make its distributor network stronger. Forrester gave the team insights and step-by-step guidance. This support helped Thales re...think its approach and use its partner network better. Thales credits Forrester for helping them make key decisions.

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TE Connectivity (Automotive Division) - Automotive

Forrester’s Buyer Audience Framework helped TE Connectivity’s automotive division shift from a product-centric to a buyer-centric approach. The marketing team used the framework to engage colleagues ...and focus on customer needs. This change led to stronger customer engagement and better campaign results. Chris Yeadon, head of product marketing, reported improved click-through rates and overall campaign performance.

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More Forrester Analytics Customer Stories...

The Customer Experience Skills Gap Defines Destinies — Predictions 2023

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Frequently Asked Questions(FAQ)

for Forrester Analytics

What is Forrester Analytics?

Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.

Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.

What is Forrester Analytics used for?

Forrester Analytics is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Account Management and Advertisement .

What are the top features of Forrester Analytics?

Feedback surveys, Personalization and SEO are some of the top features of Forrester Analytics.

Who uses Forrester Analytics?

Forrester Analytics is used by Computer Software, Information Technology And Services and Automotive among other industries.

What are Forrester Analytics alternatives?

OWOX, Upwave, CB Insights and Crayon are popular alternatives for Forrester Analytics.

Where is Forrester Analytics located?

Forrester Analytics is headquartered at 60 Acorn Park Drive Cambridge, MA 02140 United States.

lightning

Peers used Forrester Analytics for engagement management and account management

Forrester Analytics Competitors

More Forrester Analytics Alternatives...

Forrester Analytics Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (308)
Analytics	4.25/5 ★ Read Reviews (615)
Custom Reports	3.52/5 ★ Read Reviews (1329)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (308)
Analytics	4.25/5 ★ Read Reviews (615)
Custom Reports	3.52/5 ★ Read Reviews (1329)

Forrester Analytics Integrations

Forrester Analytics integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.61/5 ★

Read Reviews (124)

Data Import

3.51/5 ★

Read Reviews (978)

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Software Failure Risk Guidance

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for Forrester Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Forrester Analytics

Forrester Research, Inc. News

Financial 29/10/2025

Forrester Research Reports 2025 Third-Quarter Financial Results

Forrester Research Reports 2025 Third-Quarter Financial Results

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Awards 14/08/2025

iTWire - Celonis named a leader by Forrester in Process Intelligence Software

Forrester named Celonis a leader in its Process Intelligence Software report, highlighting Celonis' innovation and AI integration. The report praised Celonis for its sophisticated platform, high customer feedback, and pioneering use of graph databases. Celonis' platform supports enterprise-wide process intelligence, enabling operational improvements and AI-driven recommendations.

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Financial 31/07/2025

Forrester ( FORR ) Q2 Revenue Falls 8 % | The Motley Fool

Forrester's Q2 2025 revenue fell 8.3% year-over-year to $111.7 million, surpassing analyst expectations. Adjusted earnings per share were $0.51, down 25% from the previous year. The company faced challenges in recurring contract value and client retention, despite improvements in cost controls and AI investments, particularly in its Izola tool.

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Product 26/07/2025

Forrester Announces Full Conference Agenda For Security ... - Morningstar

RPost has launched SideNote, a new feature in its Registered Email service, designed to enhance email communication by allowing private notes to be sent to CC and BCC recipients without altering the primary recipient's message. This tool aims to reduce inbox clutter and improve efficiency, particularly for business users managing high email volumes. SideNote is now available at no extra cost.

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More Forrester Analytics News...

Forrester Research, Inc. Profile

Company Name

Forrester Research, Inc.

Company Website

https://www.forrester.com/bold/

Year Founded

1983

HQ Location

60 Acorn Park Drive Cambridge, MA 02140 United States

Employees

51-100

Social

Financials

PRIVATE