Forrester Analytics Overview

Forrester's market research solutions address the challenge of meeting evolving customer demands and leveraging technology effectively. As a global leader in marketing data intelligence, Forrester provides businesses with critical insights to navigate market volatility and drive growth. Their research and consulting services support leaders in making informed decisions, enhancing strategic planning, and fostering authentic connections. By focusing on emerging technologies and industry trends, Forrester equips organizations with the knowledge to adapt and thrive. This approach helps businesses sharpen their skills and amplify their strategies, ensuring they remain competitive in a rapidly changing landscape.

Use Cases

Customers recommend Engagement Management, Account Management, Advertisement, as the business use cases that they have been most satisfied with while using Forrester Analytics.

Other use cases:

  • Communication Management
  • Market Research
  • Customer Feedback Management
  • Forecasting
  • Content Management
  • Social Media Management
  • Loyalty Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Forrester Analytics.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Launch New Products
  • Manage Risk
  • Improve Efficiency
  • Improve Internal Communications
  • Improve Consistency
  • Increase Average Basket Value
  • Improve Visibility
See all business priorities See less business priorities

Forrester Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Forrester Analytics works with different mediums / channels such as Social Media. and Video.

Forrester Analytics's features include Feedback Surveys, Personalization, SEO, etc. and Forrester Analytics support capabilities include Email Support, Phone Support, Chat Support, etc. also Forrester Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...With my account I am able to search for market research as well as independent studies and a plethora of other data gathered by experts...." Peer review by User

Forrester Analytics, OWOX, Upwave, CB Insights, Crayon, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Forrester-analytics empowers leaders to make growth-accelerating decisions. Clients are 34% more profitable than non-clients.

Popular Business Setting

for Forrester Analytics

Top Industries

  • Computer Software
  • Information Technology and Services
  • Automotive

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Forrester Analytics is popular in Computer Software, Information Technology And Services, and Automotive and is widely used by Mid Market, Small Business, and Large Enterprise.

Forrester Analytics Customer wins, Customer success stories, Case studies

Why is Forrester Analytics the best choice for Engagement Management?

What benefits does Forrester Analytics offer for Account Management?

How efficiently Does Forrester Analytics manage your Communication Management?

Why is Forrester Analytics the best choice for Market Research?

11 buyers and buying teams have used Cuspera to assess how well Forrester Analytics solved their Marketing Data Intelligence needs. Cuspera uses 6670 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Afreximbank - Banking - banking

Forrester helped Afreximbank create an IT and data strategy. The strategy matched Afreximbank's goal to promote trade in Africa. The executive team supported the new plan. Afreximbank's C-suite prais...ed the work. The project focused on aligning technology with business needs.

Read on →

Zebra Technologies - Information Technology And Services - Information Technology and Services

Forrester helped Zebra Technologies align customer experience with digital strategy. This made marketing planning smoother and less stressful. Marketing teams became more agile. They could plan digit...al and physical activities together. This improved the overall digital experience and customer satisfaction.

Read on →

Alteryx - Computer Software - computer software

Alteryx used Forrester to show the value of marketing. The CMO, Keith Pearce, wanted to prove the impact of every marketing dollar. Forrester helped connect the marketing and finance teams. They buil...t clear metrics and dashboards. Now, the business supports and trusts marketing's results.

Read on →

NRG

Forrester Decisions helped NRG shift its approach to customer relationship management. Suzie Dieth, home chief experience officer at NRG, made customer relationship management a core part of operatio...ns, not just a task for frontline agents. Forrester supported NRG by understanding their goals and providing research and frameworks. This partnership helped NRG achieve a successful culture change in customer experience.

Read on →

F5 Networks - Information Technology And Services - information technology and services

F5 Networks wanted to launch a new SaaS-based solution to its existing customers. The company had traditional partners but needed to adapt to a SaaS partner ecosystem. F5 worked with Forrester to und...erstand and use partner ecosystem frameworks. Forrester helped F5 define and execute these frameworks. This support helped F5 bring its partners along on the SaaS journey.

Read on →

NAVEX - Information Technology And Services - information technology and services

Forrester helped NAVEX, a governance, risk, and compliance solutions provider, strengthen its value to clients. Kim Blomgren, senior director of global communications, used Forrester's insights to be...tter understand the risk and compliance landscape and AI challenges. These insights led to a new report that NAVEX used to educate clients and prospects. NAVEX improved its reputation as a thought leader in risk and compliance.

Read on →

The Customer Experience Skills Gap Defines Destinies — Predictions 2023

Video Thumbnail

Frequently Asked Questions(FAQ)

for Forrester Analytics

What is Forrester Analytics?

Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.

Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.

What is Forrester Analytics used for?

Forrester Analytics is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Account Management and Advertisement .

What are the top features of Forrester Analytics?

Feedback surveys, Personalization and SEO are some of the top features of Forrester Analytics.

Who uses Forrester Analytics?

Forrester Analytics is used by Computer Software, Information Technology And Services and Automotive among other industries.

What are Forrester Analytics alternatives?

OWOX, Upwave, CB Insights and Crayon are popular alternatives for Forrester Analytics.

Where is Forrester Analytics located?

Forrester Analytics is headquartered at 60 Acorn Park Drive Cambridge, MA 02140 United States.
lightning

Peers used Forrester Analytics for engagement management and account management

Forrester Analytics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (308)
Analytics

4.25/5 ★

Read Reviews (615)
Custom Reports

3.52/5 ★

Read Reviews (1329)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (308)
Analytics

4.25/5 ★

Read Reviews (615)
Custom Reports

3.52/5 ★

Read Reviews (1329)

Forrester Analytics Integrations

Forrester Analytics integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.61/5 ★

Read Reviews (124)
Data Import

3.51/5 ★

Read Reviews (978)

commercetools

4.46 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Chatmeter Platform

4.41 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Relay Network

4.33 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Forrester Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Forrester Analytics

Forrester Research, Inc. News

Product

Human Insight, Amplified: How Forrester Is Reinventing Research For The ...

Forrester has launched the Forrester AI app on Microsoft Teams, marking a significant step in integrating AI-driven insights directly into clients' workspaces. This innovation enhances decision-making by providing real-time, actionable guidance based on Forrester's proprietary data and expertise. The app represents Forrester's commitment to embedding research into everyday business tools, reinforcing its role as a leader in AI-enhanced advisory services.

Read more →
Product

Forrester Continues To Use AI To Transform How Research And Advisory ...

Forrester has announced the certification of its generative AI tool, Forrester AI, for Microsoft Teams, now available as a free app for existing clients on Microsoft Marketplace. This tool provides access to Forrester's proprietary research and insights, enhancing decision-making for business and technology leaders. The app ensures data confidentiality and is part of Forrester's ongoing AI expansion efforts.

Read more →
Product

Forrester Continues To Use AI To Transform How Research And Advisory ...

Forrester has launched the Forrester AI Teams app, certified for Microsoft Teams and available on Microsoft Marketplace, enhancing client access to proprietary research and insights. This app, free for Forrester clients, integrates generative AI capabilities, enabling data-driven decision-making without compromising data confidentiality. The initiative marks a significant expansion of Forrester's AI capabilities, with client adoption and usage growing significantly.

Read more →
Awards

How Philip Morris Internationals Outcome?Driven EA Practice Won The 2025 Forrester EA Award In EMEA

Philip Morris International (PMI) won the 2025 Forrester EA Award in EMEA for its outcome-driven enterprise architecture practice. PMI's EA&TT team successfully scaled AI adoption by establishing an AI Factory and governance framework, enabling 35,000 employees to use generative AI tools. This approach reduced development effort and improved business outcomes, aligning with Forrester's Outcome-Driven Architecture model.

Read more →

Forrester Research, Inc. Profile

Company Name

Forrester Research, Inc.

Company Website

https://www.forrester.com/bold/

Year Founded

1983

HQ Location

60 Acorn Park Drive Cambridge, MA 02140 United States

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

PRIVATE