Forrester Analytics Overview

This is a summary of the comprehensive capabilities and benefits of Forrester Analytics based on over 6670 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Forrester Analytics, Nielsen, Capterra, GetApp, Crunchbase Enterprise, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Forrester Analytics is right for your needs? Our Cuspera AI engine can evaluate how Forrester Analytics fits your specific business needs, industry, and context. Get your personalized assessment report today.

Forrester Analytics supports business activities such as:

  • Engagement Management
  • Account Management
  • Advertisement
  • Communication Management
  • Market Research

Forrester Analytics can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Increase Sales & Revenue, Improve ROI, Grow Market Share, etc. It can help manage these activities if you use Social Media and Video for these needs. As a solution, Forrester Analytics's capabilities include Feedback Surveys, Personalization, SEO, etc.

Forrester Analytics was founded in 1983. Computer Software Vertical is its biggest customer base.

Reviews

"..., their websites aren t engaging customers, according to findings from Forrester's report, "B2B Websites Still Fail Our Customer Engagement Test " (Subscription Required). ..." 6 Ways B2B Websites Fail to Engage

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Forrester Analytics solved their Marketing Data Intelligence needs. Cuspera uses 6670 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Forrester Analytics.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Grow Market Share
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Build Brand Awareness
  • Launch New Products
  • Manage Risk
  • Improve Efficiency
  • Improve Internal Communications
  • Improve Consistency
  • Increase Average Basket Value
  • Improve Visibility
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Account Management , Advertisement , as the business use cases that they have been most satisfied while using Forrester Analytics.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.54/5 ★

Read Reviews (233)

"..., their websites aren t engaging customers, according to findings from Forrester's report, "B2B Websites Still Fail Our Customer Engagement Test " (Subscription Required). ..." 6 Ways B2B Websites Fail to Engage
engaging and following up

4.46/5 ★

Read Reviews (162)

"...(Glance) 92% of consumers are satisfied with live chat, making it the highest-rated engagement channel...."
engaging with scheduling & cadence

3.83/5 ★

Read Reviews (1)

"...Organizations must adopt best practices in defining and refining experiences based on vision and research-based customer understanding, with cadence, accountability and coordination, concluded the report...."
Account Management

4.79/5 ★

Read Reviews (119)

"...We re excited to see direct mail continue to grow as a key strategy for B2B marketing and sales teams! ..." Direct Mail Effectiveness: What a Recent Forrester Report Found
Advertisement with Social Media and Video

4.29/5 ★

Read Reviews (103)

"...That $10 billion figure surpassed online video advertising spend (estimated at $9.2 billion by Forrester) and quadrupled U.S. investment in email marketing ($2.6 billion) for 2016...." How Marketers Can Solve Content Marketing s ROI Problem
PEER EXPERIENCES
Engagement Management

4.54/5 ★

Read Reviews (233)

"..., their websites aren t engaging customers, according to findings from Forrester's report, "B2B Websites Still Fail Our Customer Engagement Test " (Subscription Required). ..." 6 Ways B2B Websites Fail to Engage
engaging and following up

4.54/5 ★

Read Reviews (162)

engaging with scheduling & cadence

4.54/5 ★

Read Reviews (1)

Account Management

4.79/5 ★

Read Reviews (119)

"...We re excited to see direct mail continue to grow as a key strategy for B2B marketing and sales teams! ..." Direct Mail Effectiveness: What a Recent Forrester Report Found
Advertisement with Social Media and Video

4.29/5 ★

Read Reviews (103)

"...That $10 billion figure surpassed online video advertising spend (estimated at $9.2 billion by Forrester) and quadrupled U.S. investment in email marketing ($2.6 billion) for 2016...." How Marketers Can Solve Content Marketing s ROI Problem

83+ more Business Use Cases

Our AI advisor, Wyz, harnessed 6670 insights from peers and experts to help you assess how these Forrester Analytics use cases fit your Marketing Data Intelligence needs.

Frequently Asked Questions(FAQ)

for Forrester Analytics

What is Forrester Analytics?

Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.

What is Forrester Analytics used for?

Forrester Analytics is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Account Management and Advertisement .

What are the top features of Forrester Analytics?

Feedback surveys, Personalization and SEO are some of the top features of Forrester Analytics.

Who uses Forrester Analytics?

Forrester Analytics is used by Computer Software, Information Technology And Services and Automotive among other industries.

What are Forrester Analytics alternatives?

Nielsen, Capterra, GetApp and Crunchbase Enterprise are popular alternatives for Forrester Analytics.

Where is Forrester Analytics located?

Forrester Analytics is headquartered at 60 Acorn Park Drive Cambridge, MA 02140 United States.

Popular Business Setting

for Forrester Analytics

Top Industries

  • Computer Software
  • Information Technology and Services
  • Automotive

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Peers used Forrester Analytics to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Forrester Analytics

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Feedback surveys

4.51/5 ★

Read Reviews (194)
Personalization

4.37/5 ★

Read Reviews (155)
SEO

4.52/5 ★

Read Reviews (22)
Gamification

4.46/5 ★

Read Reviews (22)
Recording

3.85/5 ★

Read Reviews (18)
FEATURES RATINGS AND REVIEWS
Feedback surveys

4.51/5 ★

Read Reviews (194)
Personalization

4.37/5 ★

Read Reviews (155)
SEO

4.52/5 ★

Read Reviews (22)
Gamification

4.46/5 ★

Read Reviews (22)
Recording

3.85/5 ★

Read Reviews (18)

IT and Other Capabilities

for Forrester Analytics

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.61/5 ★

Read Reviews (124)
Data Import

3.51/5 ★

Read Reviews (978)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.61/5 ★

Read Reviews (124)
Data Import

3.51/5 ★

Read Reviews (978)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.90/5 ★

Read Reviews (37)
Phone Support

4.86/5 ★

Read Reviews (48)
Chat Support

4.82/5 ★

Read Reviews (115)
24/7 Support

4.56/5 ★

Read Reviews (416)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.90/5 ★

Read Reviews (37)
Phone Support

4.86/5 ★

Read Reviews (48)
Chat Support

4.82/5 ★

Read Reviews (115)
24/7 Support

4.56/5 ★

Read Reviews (416)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (308)
Analytics

4.25/5 ★

Read Reviews (615)
Custom Reports

3.52/5 ★

Read Reviews (1329)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.10/5 ★

Read Reviews (308)
Analytics

4.25/5 ★

Read Reviews (615)
Custom Reports

3.52/5 ★

Read Reviews (1329)

Software Failure Risk Guidance

?

for Forrester Analytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Forrester Analytics

Vendor Profile Details

Company Name

Forrester

Company Website

https://go.forrester.com/

Year Founded

1983

HQ Location

60 Acorn Park Drive Cambridge, MA 02140 United States

Employees

51-100

Social

Financials

PRIVATE