Forrester Analytics Overview
This is a summary of the comprehensive capabilities and benefits of Forrester Analytics based on over 6670 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Forrester Analytics, Nielsen, Capterra, GetApp, Crunchbase Enterprise, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Forrester Analytics is right for your needs? Our Cuspera AI engine can evaluate how Forrester Analytics fits your specific business needs, industry, and context. Get your personalized assessment report today.
Forrester Analytics supports business activities such as:
- Engagement Management
- Account Management
- Advertisement
- Communication Management
- Market Research
Forrester Analytics can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Increase Sales & Revenue, Improve ROI, Grow Market Share, etc. It can help manage these activities if you use Social Media and Video for these needs. As a solution, Forrester Analytics's capabilities include Feedback Surveys, Personalization, SEO, etc.
Forrester Analytics was founded in 1983. Computer Software Vertical is its biggest customer base.
Reviews
"..., their websites aren t engaging customers, according to findings from Forrester's report, "B2B Websites Still Fail Our Customer Engagement Test " (Subscription Required). ..." 6 Ways B2B Websites Fail to Engage
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Forrester Analytics solved their Marketing Data Intelligence needs. Cuspera uses 6670 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Forrester Analytics.
Use Cases
Peers recommend Engagement Management , Account Management , Advertisement , as the business use cases that they have been most satisfied while using Forrester Analytics.
Read Peer Reviews and Expert Experience for Business Use Cases
BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
---|---|---|
Engagement Management |
4.54/5 ★ |
"..., their websites aren t engaging customers, according to findings from Forrester's report, "B2B Websites Still Fail Our Customer Engagement Test " (Subscription Required). ..." 6 Ways B2B Websites Fail to Engage |
engaging and following up |
4.46/5 ★ |
"...(Glance) 92% of consumers are satisfied with live chat, making it the highest-rated engagement channel...." 27 Customer Service Stats to Know in 2019 |
engaging with scheduling & cadence |
3.83/5 ★ |
"...Organizations must adopt best practices in defining and refining experiences based on vision and research-based customer understanding, with cadence, accountability and coordination, concluded the report...." Forrester Research Offers 7 Key Citations of projekt202 s Work |
Account Management |
4.79/5 ★ |
"...We re excited to see direct mail continue to grow as a key strategy for B2B marketing and sales teams! ..." Direct Mail Effectiveness: What a Recent Forrester Report Found |
Advertisement with Social Media and Video |
4.29/5 ★ |
"...That $10 billion figure surpassed online video advertising spend (estimated at $9.2 billion by Forrester) and quadrupled U.S. investment in email marketing ($2.6 billion) for 2016...." How Marketers Can Solve Content Marketing s ROI Problem |
PEER EXPERIENCES | |
---|---|
Engagement Management |
4.54/5 ★ |
"..., their websites aren t engaging customers, according to findings from Forrester's report, "B2B Websites Still Fail Our Customer Engagement Test " (Subscription Required). ..." 6 Ways B2B Websites Fail to Engage |
|
engaging and following up |
4.54/5 ★ |
engaging with scheduling & cadence |
4.54/5 ★ |
Account Management |
4.79/5 ★ |
"...We re excited to see direct mail continue to grow as a key strategy for B2B marketing and sales teams! ..." Direct Mail Effectiveness: What a Recent Forrester Report Found |
|
Advertisement with Social Media and Video |
4.29/5 ★ |
"...That $10 billion figure surpassed online video advertising spend (estimated at $9.2 billion by Forrester) and quadrupled U.S. investment in email marketing ($2.6 billion) for 2016...." How Marketers Can Solve Content Marketing s ROI Problem |
83+ more Business Use Cases
Our AI advisor, Wyz, harnessed 6670 insights from peers and experts to help you assess how these Forrester Analytics use cases fit your Marketing Data Intelligence needs.
Frequently Asked Questions(FAQ)
for Forrester Analytics
What is Forrester Analytics?
What is Forrester Analytics used for?
What are the top features of Forrester Analytics?
Who uses Forrester Analytics?
What are Forrester Analytics alternatives?
Where is Forrester Analytics located?
Popular Business Setting
for Forrester Analytics
Top Industries
- Computer Software
- Information Technology and Services
- Automotive
Popular in
- Mid Market
- Small Business
- Large Enterprise
Forrester Analytics Alternatives
Peer and Expert Opinion on Features
for Forrester Analytics
- Low
- Medium
- High
FEATURES | RATINGS AND REVIEWS |
---|---|
Feedback surveys | Read Reviews (194) |
Personalization | Read Reviews (155) |
SEO | Read Reviews (22) |
Gamification | Read Reviews (22) |
Recording | Read Reviews (18) |
FEATURES | RATINGS AND REVIEWS |
---|---|
Feedback surveys | Read Reviews (194) |
Personalization | Read Reviews (155) |
SEO | Read Reviews (22) |
Gamification | Read Reviews (22) |
Recording | Read Reviews (18) |
IT and Other Capabilities
for Forrester Analytics
- Low
- Medium
- High
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (124) |
Data Import | Read Reviews (978) |
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (124) |
Data Import | Read Reviews (978) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (37) |
Phone Support | Read Reviews (48) |
Chat Support | Read Reviews (115) |
24/7 Support | Read Reviews (416) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (37) |
Phone Support | Read Reviews (48) |
Chat Support | Read Reviews (115) |
24/7 Support | Read Reviews (416) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (308) |
Analytics | Read Reviews (615) |
Custom Reports | Read Reviews (1329) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (308) |
Analytics | Read Reviews (615) |
Custom Reports | Read Reviews (1329) |
Software Failure Risk Guidance
?for Forrester Analytics
Overall Risk Meter
Top Failure Risks for Forrester Analytics
Vendor Profile Details
HQ Location
60 Acorn Park Drive Cambridge, MA 02140 United States
Employees
51-100
Social
Financials
PRIVATE