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Forrester Analytics: Use-Cases, Insights and Reviews | 2025 Cuspera

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Forrester Analytics | helps you understand and anticipate customers, whether they are consumers or B2B buyers

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Forrester Analytics Overview

Forrester's market research solutions address the challenge of meeting evolving customer demands and leveraging technology effectively. As a global leader in marketing data intelligence, Forrester provides businesses with critical insights to navigate market volatility and drive growth. Their research and consulting services support leaders in making informed decisions, enhancing strategic planning, and fostering authentic connections. By focusing on emerging technologies and industry trends, Forrester equips organizations with the knowledge to adapt and thrive. This approach helps businesses sharpen their skills and amplify their strategies, ensuring they remain competitive in a rapidly changing landscape.

Use Cases

Customers recommend Engagement Management, Account Management, Advertisement, as the business use cases that they have been most satisfied with while using Forrester Analytics.

Other use cases:

Communication Management
Market Research
Customer Feedback Management
Forecasting
Content Management
Social Media Management
Loyalty Management

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Forrester Analytics.

Other priorities:

Increase Sales & Revenue
Improve ROI
Grow Market Share
Scale Best Practices
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Improve Digital And Social Presence
Improve Brand Engagement
Improve Stakeholder Relations
Increase Customer Life Time Value
Build Brand Awareness
Launch New Products
Manage Risk
Improve Efficiency
Improve Internal Communications
Improve Consistency
Increase Average Basket Value
Improve Visibility

See all business priorities See less business priorities

Forrester Analytics Use-Cases and Business Priorities: Customer Satisfaction Data

Forrester Analytics works with different mediums / channels such as Social Media. and Video.

Forrester Analytics's features include Feedback Surveys, Personalization, SEO, etc. and Forrester Analytics support capabilities include Email Support, Phone Support, Chat Support, etc. also Forrester Analytics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...With my account I am able to search for market research as well as independent studies and a plethora of other data gathered by experts...." Peer review by User

Forrester Analytics, OWOX, Everflow, Upwave, CB Insights, etc., all belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Forrester-analytics empowers leaders to make growth-accelerating decisions. Clients are 34% more profitable than non-clients.

Popular Business Setting

for Forrester Analytics

Top Industries

Computer Software
Information Technology and Services
Automotive

Popular in

Mid Market
Small Business
Large Enterprise

Forrester Analytics is popular in Computer Software, Information Technology And Services, and Automotive and is widely used by Mid Market, Small Business, and Large Enterprise.

Forrester Analytics Customer wins, Customer success stories, Case studies

How efficiently Does Forrester Analytics manage your Engagement Management?

Forrester Analytics Engagement Management capabilities assess and analyze customer engagement across various platforms, including digital banking, social media, and websites. This analysis helps organizations understand customer behavior, optimize engagement strategies, and improve customer experience. However, the capabilities are limited in their ability to provide comprehensive insights across all aspects of customer engagement.

"...We believe one-on-one customer interactions have a real and lasting impact on people s lives, says Hughes...." Moving to the Cloud Is Imperative for Customer Experience Success

What makes Forrester Analytics ideal for Account Management?

Forrester Analytics provides research and consulting services focused on business-to-business marketing and sales. The company offers insights into emerging trends, such as account-based marketing (ABM) and the changing role of social media in B2B sales. Forrester Analytics faces limitations in predicting the future, as evidenced by its 2015 prediction regarding AI replacing B2B sales jobs.

"...We re seeing this confirmed in both market research and analyst predictions: a recent ITSMA study indicated that 73% of companies say they ll increase ABM spending in 2020; and in a recent report and subsequent blog, Laura Ramos, Vice President and Principal Analyst with Forrester Research, wrote, Forrester predicts that by 2025, the term ABM will disappear as account-centric becomes the way most B2B organizations identify, plan, manage, and measure buying and post-sale motions. ..." Powering Account-Based Transformation with Terminus & Sigstr

What makes Forrester Analytics ideal for Advertisement?

Forrester Analytics Advertisement capabilities focus on providing insights and strategies for optimizing advertising campaigns across various platforms. These capabilities include analyzing market trends, evaluating advertising effectiveness, and suggesting adjustments based on data. However, the limitations of Forrester Analytics Advertisement capabilities lie in the absence of specific actionable recommendations for individual campaigns.

"...Investment in paid search, display advertising, social media advertising, online video advertising and email marketing is predicted to account for 46% of all advertising by 2021. ..." Brand communications: are you spending enough to grow?

How can Forrester Analytics enhance your Communication Management process?

Forrester Analytics has extensive communication management capabilities. It publishes a significant amount of research, including reports, articles, videos, and blog posts, focusing on various topics. The communication management capabilities are limited to publishing, as there is no mention of other communication methods.

"...On October 14, 2019, Gartner published the article, Digital Empathy: A New Lever for Earnings Growth by Kristin Moyer, Dave Aron, and Don Scheibenreif...." Check out Manna and "Empathy driven AI"

How does Forrester Analytics address your Market Research Challenges?

Forrester Analytics provides market research, independent studies, and data gathered by experts. The research firm offers reports, analysis, and consulting services. While the market research firm offers a wide variety of services, limitations include the potential for bias in sponsored studies.

"...It is important to quote another study by Forrester Research which found out that it cost 5-6 times more to acquire new customers than to convert an existing customer again...." Marketing 101: All you need to know about customer retention and techniques

11 buyers and buying teams have used Cuspera to assess how well Forrester Analytics solved their Marketing Data Intelligence needs. Cuspera uses 6670 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

Afreximbank - Banking

Forrester helped Afreximbank create an IT and data strategy. The strategy matched Afreximbank's goal to promote trade in Africa. The executive team supported the new plan. Afreximbank's C-suite prais...ed the work. The project focused on aligning technology with business needs.

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Ahold Delhaize - Retail

Forrester Decisions helped Ahold Delhaize define key cybersecurity metrics. The grocery company wanted metrics that matched its business strategy. Forrester guided the cybersecurity team to deliver t...he right metrics to internal customers. This support helped the team show its mission clearly. The partnership built a strong personal connection between Ahold Delhaize and Forrester analysts.

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Ardent Health - Hospital & Health Care

Forrester helped Ardent Health improve patient experience by mapping the customer journey. Ardent Health worked with Forrester experts to find ways to make care easier to access. The project led to a... big drop in average wait times for appointments, cutting them by almost four weeks. Reed Smith, Chief Consumer Officer, said Forrester felt like part of their team. This work put patients at the center of Ardent Health’s service.

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Banorte - Banking

Forrester’s benchmarking tools helped Banorte improve its digital banking experience. Rafael Fragoso, head of digital banking, used these tools to understand customer needs and make targeted changes.... Banorte achieved a client attrition rate of less than 2%. The bank also saw a big increase in digital channel usage. Forrester helped Banorte track key metrics and guide decisions.

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BC Hydro & Power Authority - Utilities

Forrester Decisions helped BC Hydro & Power Authority build a customer-first culture. The company used Forrester's step-by-step playbook to formalize its customer experience practice. Customer experi...ence became a key part of employee training and onboarding. Employees who excel in customer experience now receive recognition in company awards. The CX lead says Forrester's framework made it easier to define their CX strategy and principles.

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Best Buy - Consumer Electronics

Best Buy used Forrester’s research and customer experience expertise to become more customer obsessed. The company wanted to put customers at the center of its leadership, strategy, and operations. F...orrester helped Best Buy build a vision for customer obsession and connect employee experience to customer experience. As a result, Best Buy improved retention, loyalty, and buying experiences. The company won Forrester’s Customer-Obsessed Enterprise Award for North America in 2023.

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More Forrester Analytics Customer Stories...

The Customer Experience Skills Gap Defines Destinies — Predictions 2023

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Frequently Asked Questions(FAQ)

for Forrester Analytics

What is Forrester Analytics?

Forrester Analytics is a Marketing Data Intelligence Platform which provides proprietary research, consumer and business data, custom advisory and consulting, events, online communities and executive programs globally. It helps business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerate growth.

Forrester Analytics helps to understand and anticipate customers, whether they are consumers or B2B buyers; provides a view into potential future change; and offers powerful Customer Experience measures and models to create a blueprint for growth.

What is Forrester Analytics used for?

Forrester Analytics is a Marketing Data Intelligence Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Account Management and Advertisement .

What are the top features of Forrester Analytics?

Feedback surveys, Personalization and SEO are some of the top features of Forrester Analytics.

Who uses Forrester Analytics?

Forrester Analytics is used by Computer Software, Information Technology And Services and Automotive among other industries.

What are Forrester Analytics alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Forrester Analytics.

Where is Forrester Analytics located?

Forrester Analytics is headquartered at 60 Acorn Park Drive Cambridge, MA 02140 United States.

lightning

Peers used Forrester Analytics for engagement management and account management

Forrester Analytics Competitors

More Forrester Analytics Alternatives...

Forrester Analytics Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (308)
Analytics	4.25/5 ★ Read Reviews (615)
Custom Reports	3.52/5 ★ Read Reviews (1329)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.10/5 ★ Read Reviews (308)
Analytics	4.25/5 ★ Read Reviews (615)
Custom Reports	3.52/5 ★ Read Reviews (1329)

Forrester Analytics Integrations

Forrester Analytics integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.61/5 ★

Read Reviews (124)

Data Import

3.51/5 ★

Read Reviews (978)

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Software Failure Risk Guidance

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Overall Risk Meter

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Top Failure Risks for Forrester Analytics

Forrester Research, Inc. News

Awards 14/08/2025

iTWire - Celonis named a leader by Forrester in Process Intelligence Software

Forrester named Celonis a leader in its Process Intelligence Software report, highlighting Celonis' innovation and AI integration. The report praised Celonis for its sophisticated platform, high customer feedback, and pioneering use of graph databases. Celonis' platform supports enterprise-wide process intelligence, enabling operational improvements and AI-driven recommendations.

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Financial 31/07/2025

Forrester ( FORR ) Q2 Revenue Falls 8 % | The Motley Fool

Forrester's Q2 2025 revenue fell 8.3% year-over-year to $111.7 million, surpassing analyst expectations. Adjusted earnings per share were $0.51, down 25% from the previous year. The company faced challenges in recurring contract value and client retention, despite improvements in cost controls and AI investments, particularly in its Izola tool.

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Product 26/07/2025

Forrester Announces Full Conference Agenda For Security ... - Morningstar

RPost has launched SideNote, a new feature in its Registered Email service, designed to enhance email communication by allowing private notes to be sent to CC and BCC recipients without altering the primary recipient's message. This tool aims to reduce inbox clutter and improve efficiency, particularly for business users managing high email volumes. SideNote is now available at no extra cost.

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Product 24/06/2025

Forrester Introduces The Total Experience Score: A New Metric For ...

Forrester has launched the Total Experience Score, a new metric that integrates its Brand Experience Index and Customer Experience Index to measure the impact of brand perceptions across the customer lifecycle. This tool helps companies align brand and customer experiences, potentially driving up to 3.5x revenue growth and higher customer loyalty.

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More Forrester Analytics News...

Forrester Research, Inc. Profile

Company Name

Forrester Research, Inc.

Company Website

https://www.forrester.com/bold/

Year Founded

1983

HQ Location

60 Acorn Park Drive Cambridge, MA 02140 United States

Employees

51-100

Social

Financials

PRIVATE