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Compare Forrester Analytics vs CB Insights

Comparison Summary

For Forrester Analytics vs CB Insights comparison, Our AI algorithm looked at 10923 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Forrester Analytics and CB Insights to solve their respective business needs.

Pros and cons of Forrester Analytics and CB Insights

Forrester Analytics is more suited to businesses that require Engagement Management and Account Management where as CB Insights is focused towards Lead Qualification and Communication Management .

Both Forrester Analytics and CB Insights are Marketing Data Intelligence software, peers recommend Forrester Analytics for lead nurturing and campaign management where as CB Insights is more known for social media management and sending & publishing communications .

logo Forrester Analytics

Focus area

Forrester Analytics is better than CB Insights for

Software Failure Risk

  • medium

logo CB Insights

Focus area

CB Insights is better than Forrester Analytics for

Software Failure Risk

  • low

About

Forrester Analytics | helps you understand and anticipate customers, whether they are consumers or B2B buyers

cbinsights.com - Machine Intelligence Platform

Age

1983

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

127

84

Total Goals
(we found evidences for)

20

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up




communication management

sending & publishing communications



customer feedback management

measuring customer satisfaction

measuring net promoter score



content management

content publishing


social media management

social media analytics

engaging on social media


loyalty management

customise loyalty program

identify target customers



lead qualification: technographic



lifetime value management


competitive intelligence


sales document management

contract management

proposal & quote management


generation of new leads



helpdesk management


campaign management



workflow management


international marketing


products & pricelist management


rating and review management


training & onboarding


contact list management





knowledge management


business development


influencer marketing



channel management



touchpoint management




social media marketing



relationship management




advocacy management



conversion management




segmentation and targeting


customer case management


community building



outbound marketing




performance management



personalized marketing


conference call management



sales call management


trade show marketing





opportunity management




revenue cycle management



merger and acquisition




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve digital and social presence

  • Improve brand engagement

  • Improve stakeholder relations

  • Increase customer life time value

  • Build brand awareness

  • Launch new products

  • Manage risk

  • Improve efficiency

  • Improve internal communications

  • Improve consistency

  • Increase average basket value

  • Improve visibility

  • See 17 more
  • Grow market share

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Launch new products

  • Improve stakeholder relations

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Increase customer life time value

  • Manage risk

  • Improve consistency

  • Improve visibility

  • See 12 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more
  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting