Public Relations Customer wins | Real Customer Results Across Industries 2026
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Public Relations in Action in Other Industries
TABS Analytics
- Market Research
- Small
Shelton, USA
JustReachOut helped TABS Analytics turn proprietary market data into stories that attracted top journalists. Using the platform, TABS built long-term... relationships with writers from the Wall Street Journal, Bloomberg, and Forbes. The team pitched timely insights and leveraged trending news to secure high-profile media coverage. It took months, but TABS became a trusted source for major publications. Their PR strategy focused on consistent outreach and finding the right news angles.
Presspage helped Edelweiss cut press release publication time by 80%. The airline replaced a ten-step manual workflow with a single... automated process. Now, one person manages releases in four languages from one platform. Presspage's integrated AI translation and scheduling tools save hours for the communications team. Edelweiss gained more control, flexibility, and faster distribution for all markets.
Allied Universal used Critical Mention to improve crisis response. Before, they learned about crises from clients and had slow overseas... monitoring. With Critical Mention, they get real-time alerts and full media coverage. Now, they can notify leadership before clients call. The team manages multiple crises at once and shares news quickly. This helped them move from reactive to proactive crisis management.
IGC Pharma used its AHA platform to speed up Alzheimer's data harmonization. In a test with 100 variables, AHA cut... processing time from 28 hours to 2.5 hours. This is a 90% reduction in workflow time. The company also uses AI for speech biomarkers and EHR mining. These tools help with patient identification and clinical trial planning.
Allebach Photography used eReleases to boost national visibility for its boudoir studio. The studio launched a press release campaign focused... on body positivity and an all-male calendar for PTSD awareness. Within hours, a calendar preview was liked and shared over 1,000 times. Media coverage followed in major outlets like HUFFPOST, Cosmopolitan, and TV and radio. The campaign helped Allebach Photography reach new audiences and gain significant media attention.
Recent adoption and success with Public Relations software in Events Services
Visit Bentonville
- Events Services
- Small
Bentonville, USA
Cision helps Visit Bentonville target journalists and secure national media coverage. The team uses Cision to promote tourism, arts, and... events in Bentonville. Cision's data-driven tools make it easy to find the right media contacts. Visit Bentonville proves the value of earned media to stakeholders using Cision's reporting. Coverage includes Forbes and Outside magazine. The platform supports both business and leisure tourism outreach.
Cision helps Visit Bentonville target journalists and secure national media coverage. The team uses Cision to promote tourism, arts, and... events in Bentonville. Cision's data-driven tools make it easy to find the right media contacts. Visit Bentonville proves the value of earned media to stakeholders using Cision's reporting. Coverage includes Forbes and Outside magazine. The platform supports both business and leisure tourism outreach.
Cision helps Visit Bentonville target journalists and secure national media coverage. The team uses Cision to promote tourism, arts, and... events in Bentonville. Cision's data-driven tools make it easy to find the right media contacts. Visit Bentonville proves the value of earned media to stakeholders using Cision's reporting. Coverage includes Forbes and Outside magazine. The platform supports both business and leisure tourism outreach.
Cision helps Visit Bentonville target journalists and secure national media coverage. The team uses Cision to promote tourism, arts, and... events in Bentonville. Cision's data-driven tools make it easy to find the right media contacts. Visit Bentonville proves the value of earned media to stakeholders using Cision's reporting. Coverage includes Forbes and Outside magazine. The platform supports both business and leisure tourism outreach.
Cision helps Visit Bentonville target journalists and secure national media coverage. The team uses Cision to promote tourism, arts, and... events in Bentonville. Cision's data-driven tools make it easy to find the right media contacts. Visit Bentonville proves the value of earned media to stakeholders using Cision's reporting. Coverage includes Forbes and Outside magazine. The platform supports both business and leisure tourism outreach.
YMCA of the USA (Y-USA)
- Non Profit Organization Management
- Large
Chicago, USA
YMCA of the USA used Quorum Grassroots to run a virtual fly-in alongside their in-person advocacy day. They encouraged advocates... who couldn't travel to DC to participate online, sending all letters to legislators at once for greater impact. The campaign featured partially editable messages, letting advocates add personal stories. Quorum's tools helped the YMCA coordinate across its federated system and track all interactions. The virtual component nearly doubled Hill Day participation, with 781 actions from 256 advocates.
Vaccine Forward
- Non Profit Organization Management
- Small
Stockholm, Sweden
Vaccine Forward used Mynewsdesk to boost their fundraising efforts for Covid-19 vaccines. The platform helped them reach major media outlets... and increase public awareness. Their newsroom built credibility and encouraged more donations. The team saved time and resources by centralizing press releases and updates. Media coverage exceeded their expectations, helping them support people in need.
Future Coal
- Non Profit Organization Management
- Small
Future Coal chose Agility PR Solutions to improve global media monitoring and access a comprehensive media database. The team set... up daily media briefings and used Agility’s AI-powered platform to track essential coverage. Agility delivered a custom Media Coverage Report, breaking down a year’s global coverage by region, sentiment, and key themes. The report impressed Future Coal’s board and helped the team measure KPIs and refine their communications strategy. Ongoing partnership with Agility has streamlined reporting and enhanced business outcomes.
Air Ambulances UK
- Non Profit Organization Management
Vuelio helped Air Ambulances UK track and measure media coverage during Air Ambulance Week 2024. The charity aimed to boost... campaign reach, secure national and local media coverage, and engage key supporters. Using Vuelio, they monitored print coverage and gained insights into media reach. The campaign reached over 83 million people nationally. Vuelio's tools improved campaign analytics and will support even better results in 2025.
Ingredient Communications
- Marketing And Advertising
- Small
Manchester, UK
Prezly helped Ingredient Communications, a small B2B PR agency, improve their workflow. The team struggled with tools that could not... personalize pitch emails. Prezly added campaign personalization, making outreach more effective. The agency now uses Prezly for contact management, pitching, and newsroom publishing. Richard Clarke calls Prezly their most important day-to-day tool.
Tank, a digital PR agency, used BuzzStream to run a data-driven PR campaign for an HR software client. They analyzed internal... data from 2,000 businesses to report on annual leave trends, creating tailored press releases for different industry sectors. BuzzStream helped Tank organize outreach, split test messaging, and track journalist engagement. The campaign earned 80+ backlinks, 68 referring domains, and a 73% increase in organic keyword traffic. Tank was shortlisted for two UK Search Awards for this work.
PRophet Earn helped Sloane & Company boost media coverage by 20%. The PR firm used the platform to improve public... relations results. PRophet Earn provided tools for better media outreach. Sloane & Company saw clear gains in their communications strategy. The case highlights measurable impact for PR professionals.
The Latest Public Relations Deployments delivering value in Financial Services
Akurateco
- Financial Services
- Medium
PRNEWS. IO helped Akurateco boost its visibility in the digital payments market. Akurateco needed to stand out and build trust...in a crowded, security-focused industry. PRNEWS.IO secured targeted media placements in fintech and e-commerce outlets. This increased Akurateco’s brand recognition and credibility. The campaign improved SEO, brought more client inquiries, and highlighted Akurateco’s strengths in payment orchestration and compliance.
BNY Mellon launched its Global Collateral Services to help clients manage new regulatory demands. The service supports broker dealers and... institutional investors facing rules like Dodd-Frank, EMIR, and Basel III. It offers collateral management, securities lending, and liquidity solutions. The goal is to help clients stay compliant and stable as regulations change. The business leverages BNY Mellon's global expertise in financial services.
Beyond Finance uses Notified to track brand mentions and monitor competitors. The team stays ahead of media trends with Notified's... support. They use the platform to improve communications and manage their reputation. Beyond Finance helps over 300,000 people with debt consolidation services. Their experts provide resources and tools for financial wellness.
The Latest Public Relations Deployments delivering value in Pharmaceuticals
A pharmaceutical company
- Pharmaceuticals
- Large
Commetric used its Influencer Network Analysis (INA) to help a pharmaceutical company identify key opinion leaders in Alzheimer’s disease. The company wanted... to improve its communications strategy during drug development. INA ranked the most influential voices driving media coverage. This gave the company actionable insights to target communications and shape media debate more effectively.
A pharmaceutical company
- Pharmaceuticals
- Large
Commetric used its Influencer Network Analysis (INA) to help a pharmaceutical company identify key opinion leaders in Alzheimer’s disease. The company wanted... to improve its communications strategy during drug development. INA ranked the most influential voices driving media coverage. This gave the company actionable insights to target communications and shape media debate more effectively.
The Public Relations Blueprint for Better Selection Decisions in Legal Services
Simpson Millar LLP Solicitors
- Legal Services
- Large
Simpson Millar LLP Solicitors supported the Law in Practice module at Sheffield Hallam University. The program let law students like... Zoe Ascott work with real legal teams and observe client interactions. Students learned legal research, case building, and professional client management. Zoe gained commercial awareness and practical lawyering skills. The experience helped her connect legal theory to real-world practice.
Signal AI helps Allen & Overy track media mentions and manage reputation. The communications team uses Signal to monitor share... of voice, campaign success, and key topics like Brexit. The platform delivers real-time news, tailored alerts, and actionable insights. Allen & Overy can analyze coverage by topic, spokesperson, and region. The team uses these insights to guide content and outreach plans. Customer support and platform improvements have been strong points.
Recent adoption and success with Public Relations software in Retail
OTTO
- Retail
- Very Large
Hamburg, Germany
OTTO used Onclusive to track and measure their brand messages. They wanted to prove their communication was working in a... tough market. Onclusive helped OTTO build a new media analysis system. This system tracked message reach, audience, and impact. OTTO nearly tripled innovation perception in two years. Market leadership recognition grew six times in nine months. OTTO expanded from regional to national media coverage in one year.
Specialty Fortune 500 retailer
- Retail
- Very Large
TVEyes helped a Fortune 500 specialty retailer's small PR department monitor TV and radio coverage nationwide. The team struggled with... unreliable media monitoring tools before switching to TVEyes. With TVEyes, they now get alerts within minutes of a broadcast mention. Editing, sharing, and saving clips is easy, and unlimited monitoring comes with a flat monthly fee. The retailer values TVEyes' expertise and responsive support.
Recent adoption and success with Public Relations software in Insurance
A leading Canadian insurance firm
- Insurance
- Large
Canada
Gnowit's regulatory monitoring platform helped a leading Canadian insurance firm automate tracking of federal, provincial, and municipal regulations. The firm reduced... manual compliance work by over 60%. This allowed them to quickly adapt to changes in marijuana policies and the gig economy. They used real-time alerts to tailor lobbying strategies and protect business interests. The solution lowered operational costs and improved compliance.
Recent adoption and success with Public Relations software in Education
UCLA Newsroom
- Education
iPR Software helped UCLA Newsroom improve its online newsroom. Before, updates were slow and the site was hard to use.... With iPR Software, over 45 public information officers can now upload and publish news easily. The newsroom is now a multimedia portal. Nearly a million unique visitors come each year, mostly from search engines. The new system lets staff publish and manage content without IT help.
The Public Relations Blueprint for Better Selection Decisions in Entertainment
Sounds
- Entertainment
- Small
Sounds uses Connectus to run a local music marketplace. Connectus helps Sounds manage venue and artist relationships, keep event data... accurate, and automate workflows. The platform supports sponsorship sales, newsletter production, and event-data operations. Connectus automates manual tasks so Sounds can grow without a large team. This lets Sounds expand to more cities and serve fans, artists, and venues better.
The Latest Public Relations Deployments delivering value in Food And Beverages
Coolhaus
- Food & Beverages
Hypefactors PR Software helped Coolhaus grow its ice cream brand with smart earned media. Coolhaus used creative PR and social... media to reach young customers. They partnered with brands like Pepsi and Facebook for co-branded campaigns. Their PR strategy focused on authenticity, transparency, and building influencer relationships. Coolhaus measured PR success by tracking sales, media impressions, and website traffic.
Recent adoption and success with Public Relations software in Banking
Starling Bank
- Banking
CARMA's media monitoring and analytics tools help PR teams at Starling Bank track and measure the impact of their communications. The bank tripled... its deposits in nine months during the pandemic. CARMA's data showed a spike in media coverage, social conversations, and Google searches after the announcement. This helped the PR team show how their work drove real business interest. The story highlights the value of using data to connect PR efforts to business outcomes.
RepTrak tracked adidas as it rose from #16 to #2 in global reputation rankings between 2024 and 2026. adidas improved its... Reputation Score by 1.2 points to 78.06, with strong gains in conduct, workplace, and citizenship. The company focused on joining existing communities and cultural collaborations, not just controlling its brand message. Scores for fair business, employee well-being, and ethics all increased. adidas succeeded by letting stakeholders shape its story, not by dominating the narrative.
BlackSky Global
- Information Technology And Services
- Small
Communiqué PR helped BlackSky Global, a satellite imaging startup, launch its brand and messaging. The team created a launch strategy,... managed press outreach, and developed key communications materials. Their work led to 82 media placements in June, including coverage in SpaceNews, TechCrunch, and The Washington Post. The campaign boosted awareness, supported recruitment, and attracted investor interest for BlackSky Global.
Driving ROI and results: Understanding the Impact of Public Relations in Design
Picsart
- Design
- Large
Miami, USA
Picsart used Semrush Enterprise to boost their SEO. The creative design platform increased clicks by 20%. Semrush helped Picsart grow... their search visibility. The platform supported technical site improvements. Picsart saw more engagement from their content. Semrush enabled better market research for Picsart.
The Latest Public Relations Deployments delivering value in Hospitality
The Social Hub
- Hospitality
- Large
Amsterdam, Netherlands
PR. co helped The Social Hub share their B Corp-certification story. The Social Hub used a PR.co-powered newsroom to publish...press releases and highlight impact projects. This led to strong media coverage across Europe and a rise in inbound requests. Over 90% of coverage focused on their unique business model and social impact. The newsroom became a key tool for transparent communication and stakeholder engagement.
Recent adoption and success with Public Relations software in Consumer Goods
Yves Rocher
- Consumer Goods
- Large
Rennes, France
Meltwater's Social Influencer Discovery tool helped Yves Rocher's regional marketing team find top influencers faster. Before Meltwater, the team spent... too much time manually searching social media for suitable influencers. With Meltwater, they filtered influencers by interests and demographics, making it easier to match campaign needs. The team used data-driven insights to select influencers and measure campaign impact. This led to more effective influencer marketing and better local market reach.
