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Public Relations in Action in Hospitality

Apple Leisure Group (ALG Vacations) - Hospitality - Large

Cision MultiVu helped Apple Leisure Group (ALG Vacations) adapt during the pandemic. ALG needed to reach clients and build confidence... for future travel. They used a multi-channel, integrated campaign to drive awareness and support travel agent partners. The campaign positioned ALG as a thought leader in hospitality. Results included increased client confidence and industry visibility.

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Apple Leisure Group (ALG Vacations) - Hospitality - Large

Cision MultiVu helped Apple Leisure Group (ALG Vacations) adapt during the pandemic. ALG needed to reach clients and build confidence... for future travel. They used a multi-channel, integrated campaign to drive awareness and support travel agent partners. The campaign positioned ALG as a thought leader in hospitality. Results included increased client confidence and industry visibility.

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Apple Leisure Group (ALG Vacations) - Hospitality - Large

Cision MultiVu helped Apple Leisure Group (ALG Vacations) adapt during the pandemic. ALG needed to reach clients and build confidence... for future travel. They used a multi-channel, integrated campaign to drive awareness and support travel agent partners. The campaign positioned ALG as a thought leader in hospitality. Results included increased client confidence and industry visibility.

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Apple Leisure Group (ALG Vacations) - Hospitality - Large

Cision MultiVu helped Apple Leisure Group (ALG Vacations) adapt during the pandemic. ALG needed to reach clients and build confidence... for future travel. They used a multi-channel, integrated campaign to drive awareness and support travel agent partners. The campaign positioned ALG as a thought leader in hospitality. Results included increased client confidence and industry visibility.

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Apple Leisure Group (ALG Vacations) - Hospitality - Large

Cision MultiVu helped Apple Leisure Group (ALG Vacations) adapt during the pandemic. ALG needed to reach clients and build confidence... for future travel. They used a multi-channel, integrated campaign to drive awareness and support travel agent partners. The campaign positioned ALG as a thought leader in hospitality. Results included increased client confidence and industry visibility.

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Public Relations in Action in Other Industries

TABS Analytics - Market Research

JustReachOut helped TABS Analytics build a long-term PR strategy. TABS Analytics wanted coverage in top publications like WSJ, Forbes, and... Bloomberg. They used JustReachOut to find news angles and pitch their proprietary data to journalists. It took months, but they landed features in major outlets. The strategy focused on building relationships and turning data into newsworthy stories.

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Allebach Photography - Photography

eReleases helped Allebach Photography gain national media attention. The studio wanted to raise awareness and visibility for its couples boudoir... photography. Using eReleases, Allebach issued press releases for an all-male calendar supporting PTSD and for the couples boudoir trend. The calendar preview was liked and shared over 1,000 times in a few hours. Media coverage included HUFFPOST, Daily Mail, Cosmopolitan, and TV and radio. Allebach credits eReleases for helping get his business in the news.

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Allied Universal - Security - Very Large

Critical Mention helped Allied Universal cut crisis response from hours to minutes. The platform gave real-time alerts and full media... coverage. Leadership now gets notified before clients call. The team can manage many crises at once. Allied Universal uses Critical Mention every day to protect reputation and client trust.

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A Canadian insurance firm - Insurance

Gnowit’s AI-powered monitoring platform helped a Canadian insurance firm track over 750 municipalities and federal jurisdictions. The firm automated regulatory... monitoring, cutting manual work by more than 60%. Real-time alerts reduced reporting time by 75%. Gnowit’s relevance filtering let the team focus on key legislative changes in cannabis and the gig economy. The company gained a strong edge in policy and lobbying with timely, actionable insights.

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The Latest Public Relations Deployments delivering value in Non Profit Organization Management

18Loop - Non Profit Organization Management

Newswire helped 18Loop share their story about using VR technology to help children with cancer. 18Loop used Newswire to promote... their executive director's speech and the deployment of VR headsets to hospitals. Newswire's platform helped generate traffic and reach media outlets and social channels. The team at Newswire worked closely with 18Loop to adjust their strategy during the COVID-19 pandemic. 18Loop successfully delivered Oculus headsets to families in need, supporting children in their recovery process.

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Cats Protection - Non Profit Organization Management

Vuelio Insights helped Cats Protection, the UK’s leading feline welfare charity, improve their media reporting. Before Vuelio, their reports were... basic and lacked detail. Vuelio provided monthly dashboard reports and detailed quarterly reports. These reports gave key metrics, saved time, and highlighted trends in media coverage. The flexible service allowed Cats Protection to adapt reporting during the pandemic and better understand campaign success.

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The Tony Hudgell Foundation - Non Profit Organization Management

The Tony Hudgell Foundation supports children affected by abuse and neglect. Jess, daughter of a historic child cruelty case survivor,... is taking on the Three Peaks Challenge to raise funds for the foundation. The money will help send 26 families on a three-night trip to Lapland for healing and connection. Jess was inspired by Tony Hudgell's story and the foundation's work. Her challenge honors her mother, Tony, and all children who deserve safety and happiness.

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The Public Relations Blueprint for Better Selection Decisions in Education

Northumbria University - Education - Large

A Northumbria University geography student used his studies to help communities in Uganda. He worked on conservation, education, and enterprise... projects with support from the university and charity Big Beyond. The experience inspired him to pursue an MSc in Disaster Management and Sustainable Development. The student recommends the geography program and volunteering for real-world impact. Northumbria's research in disaster and development is ranked among the UK's top 20 for global development.

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UCLA Newsroom - Education

iPR Software helped UCLA Newsroom improve its online newsroom. Before, updates were slow and the site was hard to use.... With iPR Software, over 45 public information officers can now upload and publish news easily. The newsroom is now a multimedia portal. Nearly a million unique visitors come each year, mostly from search engines. The new system lets staff publish and manage content without IT help.

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Driving ROI and results: Understanding the Impact of Public Relations in Food And Beverages

Pernod Ricard - Food & Beverages

Meltwater’s social intelligence solution helps Pernod Ricard track consumer trends and brand performance. The Consumer Insights team uses custom Campaign... Tracker dashboards to measure campaign impact and brand health. Automated reports and integrated review data save time and improve strategy. Meltwater’s tools also support ad hoc research and ESG tracking, helping Pernod Ricard meet sustainability goals and share insights across teams. The company uses these insights to drive innovation and stay ahead in the premium spirits market.

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Coolhaus - Food & Beverages

Hypefactors PR Software helped Coolhaus grow its ice cream brand with smart earned media. Coolhaus used creative PR and social... media to reach young customers. They partnered with brands like Pepsi and Facebook for co-branded campaigns. Their PR strategy focused on authenticity, transparency, and building influencer relationships. Coolhaus measured PR success by tracking sales, media impressions, and website traffic.

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The Public Relations Blueprint for Better Selection Decisions in Pharmaceuticals

AstraZeneca - Pharmaceuticals

ComVix, Commetric’s reputation analytics platform, helped AstraZeneca analyze its corporate reputation. The study reviewed nearly 2 million articles from over... 15,000 media outlets between 2019 and 2020. ComVix identified the main drivers of AstraZeneca’s reputation and tracked changes year over year. The platform also benchmarked AstraZeneca against the healthcare sector. Commetric’s Influencer Network Analysis ranked top pharma companies and CEOs in the media.

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AstraZeneca - Pharmaceuticals

ComVix, Commetric’s reputation analytics platform, helped AstraZeneca analyze its corporate reputation. The study reviewed nearly 2 million articles from over... 15,000 media outlets between 2019 and 2020. ComVix identified the main drivers of AstraZeneca’s reputation and tracked changes year over year. The platform also benchmarked AstraZeneca against the healthcare sector. Commetric’s Influencer Network Analysis ranked top pharma companies and CEOs in the media.

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Recent adoption and success with Public Relations software in Consumer Electronics

Harman - Consumer Electronics

PR. co helped Harman create branded newsrooms for JBL and Harman Kardon. Harman needed local newsrooms for each brand in...different European countries to make it easier for journalists to find information. With PR.co, Harman launched newsrooms in 10 countries, each with a unique look and feel. Local teams report more media coverage and journalists say it is easier to work with Harman now. The process for 10 local teams is now streamlined.

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ASUS Poland - Consumer Electronics

Prowly helped ASUS Poland organize and automate their media relations. Before Prowly, their external communication was fragmented. With Prowly, PR... workflow became easier and faster. The online press office looks modern and appeals to the media. Productivity improved and PR tasks take less time. ASUS Poland now has a more organized and simplified PR process.

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The Latest Public Relations Deployments delivering value in Information Technology And Services

BairesDev - Information Technology And Services

Agility PR Solutions helped BairesDev improve its PR strategy with advanced media monitoring. BairesDev needed to build brand authority in... the US and track public perception. Agility provided real-time coverage alerts, detailed reporting, and intuitive analytics. The platform enabled BairesDev to monitor industry trends, assess sentiment, and identify key audiences. BairesDev quickly adapted to the user-friendly system, enhancing their ability to manage brand reputation and make data-driven decisions.

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ConnectWise - Information Technology And Services

Onclusive media analytics platform helped ConnectWise track all media coverage and access author contact data. ConnectWise increased earned media coverage... by 55%. They achieved up to 52% positive sentiment in earned media. The company maintained up to 48% share of voice for owned media. The PR team grew their budget and improved cross-department collaboration.

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Driving ROI and results: Understanding the Impact of Public Relations in Events Services

Competitor Group Inc. - Events Services - Medium

TVEyes helps Competitor Group Inc. track TV coverage for the Rock ‘n’ Roll Marathon Series. The PR team uses TVEyes... to monitor media mentions, download clips, and report results to sponsors and partners. TVEyes offers a flat fee, making it easy to manage costs even with high media volume. The platform's alerts and reporting features save time for the busy team. TVEyes supports event promotion and helps respond quickly to news.

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DFW Rocks Social Media - Events Services

A press release was used to announce the DFW Rocks Social Media 2014 conference in Texas. The release quickly ranked... on the first page of Google and Google News for the keywords 'Texas Social Media.' It received several retweets on Twitter and was published on over 100 news sites, including Boston.com and International Business Times. This demonstrates the potential impact of a well-crafted press release in digital marketing.

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The Latest Public Relations Deployments delivering value in Marketing And Advertising

Bravo Group - Marketing And Advertising - Medium

Prezly helped Bravo Group send multimedia press releases that attract journalists. The team used embedded photos and videos to boost... engagement. They avoided spam filters by hosting assets instead of attaching files. Clients saw who viewed releases with engagement tracking. Bravo Group quickly shared video content with TV stations using Prezly. Clients were pleased with the results and reporting became easier.

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Recent adoption and success with Public Relations software in Entertainment

AEG - Entertainment

AEG's Women@AEG employee network group used the AEG Futures Career Exploration program to help high school girls learn about jobs in sports and live music. The event took... place at Crypto.com Arena and included a panel, mentorship, and a live NBA game. Students got advice from AEG team members and learned about career paths. The program aims to inspire and empower young women to consider careers in these industries. AEG works to show more opportunities for women in sports and entertainment.

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Public Relations in Action in Manufacturing

Sif Group - Manufacturing - Medium

Presspage helped Sif Group improve investor relations after going public. Before, Sif Group had slow, manual processes and no central... place for press releases. With Presspage, they publish news and reports instantly. All investor materials are managed in one platform. Communication with stakeholders is now fast, clear, and meets listed-company standards. Sif Group trusts Presspage for reliable, professional investor communications.

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Recent adoption and success with Public Relations software in Construction

HNTB - Construction

Communiqué PR helped HNTB, a large infrastructure solutions firm, raise awareness in the Pacific Northwest. The agency built a steady... stream of brand communications focused on thought leadership and executive visibility. One result was the placement of an op-ed in the Puget Sound Business Journal about the importance of infrastructure investment. This effort highlighted HNTB’s expertise and the need for strong infrastructure to support the economy.

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The Latest Public Relations Deployments delivering value in Consumer Services

A local NYC pest control business - Consumer Services

Buzzstream helped a local NYC pest control business that was losing revenue and shrinking. The company faced tough competition and... poor marketing. Using Buzzstream, the marketer targeted gardening bloggers with a viral infographic. Buzzstream made prospecting and outreach faster and easier. The 2-step email outreach got a 42.3% response rate, much higher than direct pitching. This led to more leads and helped save the business.

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