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Driving ROI and results: Understanding the Impact of Public Relations in Non Profit Organization Management

 

Future Coal - Non Profit Organization Management - Small

Media monitoring and reporting Media monitoring

Future Coal chose Agility PR Solutions to improve global media monitoring and access a comprehensive media database. The team set... up daily media briefings and used Agility’s AI-powered platform to track essential coverage. Agility delivered a custom Media Coverage Report, breaking down a year’s global coverage by region, sentiment, and key themes. The report impressed Future Coal’s board and helped the team measure KPIs and refine their communications strategy. Ongoing partnership with Agility has streamlined reporting and enhanced business outcomes.

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Center for Environmental Health (CEH) - Non Profit Organization Management - Small

Cision Communications Cloud helped the Center for Environmental Health boost outreach efficiency by 40%. The nonprofit doubled its response rates... and gained 75% more visibility with stakeholders. CEH replaced manual spreadsheets with Cision's media database and analytics tools. The team now targets journalists better and measures PR impact easily. This streamlined their communications and maximized their reach.

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Center for Environmental Health (CEH) - Non Profit Organization Management - Small

Cision Communications Cloud helped the Center for Environmental Health boost outreach efficiency by 40%. The nonprofit doubled its response rates... and gained 75% more visibility with stakeholders. CEH replaced manual spreadsheets with Cision's media database and analytics tools. The team now targets journalists better and measures PR impact easily. This streamlined their communications and maximized their reach.

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Center for Environmental Health (CEH) - Non Profit Organization Management - Small

Cision Communications Cloud helped the Center for Environmental Health boost outreach efficiency by 40%. The nonprofit doubled its response rates... and gained 75% more visibility with stakeholders. CEH replaced manual spreadsheets with Cision's media database and analytics tools. The team now targets journalists better and measures PR impact easily. This streamlined their communications and maximized their reach.

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Center for Environmental Health (CEH) - Non Profit Organization Management - Small

Cision Communications Cloud helped the Center for Environmental Health boost outreach efficiency by 40%. The nonprofit doubled its response rates... and gained 75% more visibility with stakeholders. CEH replaced manual spreadsheets with Cision's media database and analytics tools. The team now targets journalists better and measures PR impact easily. This streamlined their communications and maximized their reach.

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Center for Environmental Health (CEH) - Non Profit Organization Management - Small

Cision Communications Cloud helped the Center for Environmental Health boost outreach efficiency by 40%. The nonprofit doubled its response rates... and gained 75% more visibility with stakeholders. CEH replaced manual spreadsheets with Cision's media database and analytics tools. The team now targets journalists better and measures PR impact easily. This streamlined their communications and maximized their reach.

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Air Ambulances UK - Non Profit Organization Management

Vuelio helped Air Ambulances UK track and measure media coverage during Air Ambulance Week 2024. The charity aimed to boost... campaign reach, secure national and local media coverage, and engage key supporters. Using Vuelio, they monitored print coverage and gained insights into media reach. The campaign reached over 83 million people nationally. Vuelio's tools improved campaign analytics and will support even better results in 2025.

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Driving ROI and results: Understanding the Impact of Public Relations in Marketing And Advertising

Sloane & Company - Marketing And Advertising

PRophet Earn helped Sloane & Company boost media coverage by 20%. The PR firm used the platform to improve public... relations results. PRophet Earn provided tools for better media outreach. Sloane & Company saw clear gains in their communications strategy. The case highlights measurable impact for PR professionals.

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Tank - Marketing And Advertising - Medium

Tank used BuzzStream to run data-driven digital PR campaigns for clients. They leveraged internal client data, like annual leave stats... from 2,000 businesses, to create unique stories and secure media coverage. BuzzStream helped Tank schedule outreach, track open rates, and split test press releases for different industry verticals. The agency built tailored media lists and targeted both traditional and non-media contacts. This approach improved campaign organization and increased relevant links for clients.

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Digital DNA Marketing - Marketing And Advertising - Small

Newswire helped Digital DNA Marketing quickly launch a sales campaign for Carotek. The team used Newswire's press release distribution to... reach key industry channels fast. This led to higher SEO rankings and broad online visibility. Digital DNA Marketing saw faster results than with other methods. The service made a big impact on their campaign success.

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The Latest Public Relations Deployments delivering value in Education

California NanoSystems Institute (CNSI) at UCLA - Education - Very Large

Meltwater helps the California NanoSystems Institute at UCLA reach and engage nearly 400 faculty and diverse audiences. The team uses... Meltwater Media Relations and AI-powered PR Assistant to craft targeted pitches and expand media coverage. CNSI secured a partnership with Voice of America by sharing a key research story. Meltwater's dashboards and reports prove communications impact and build trust with leadership. The solution increases visibility for CNSI's research and startups across California and beyond.

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Northumbria University - Education - Large

A Northumbria University geography student used his studies to help communities in Uganda. He worked on conservation, education, and enterprise... projects with support from the university and charity Big Beyond. The experience inspired him to pursue an MSc in Disaster Management and Sustainable Development. The student recommends the geography program and volunteering for real-world impact. Northumbria's research in disaster and development is ranked among the UK's top 20 for global development.

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UCLA Newsroom - Education

iPR Software helped UCLA Newsroom improve its online newsroom. Before, updates were slow and the site was hard to use.... With iPR Software, over 45 public information officers can now upload and publish news easily. The newsroom is now a multimedia portal. Nearly a million unique visitors come each year, mostly from search engines. The new system lets staff publish and manage content without IT help.

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Public Relations in Action in Other Industries

 

TABS Analytics - Market Research - Small

Shelton, USA
Media outreach for data-driven PR Media relations Content marketing

JustReachOut helped TABS Analytics turn proprietary market data into stories that attracted top journalists. Using the platform, TABS built long-term... relationships with writers from the Wall Street Journal, Bloomberg, and Forbes. The team pitched timely insights and leveraged trending news to secure high-profile media coverage. It took months, but TABS became a trusted source for major publications. Their PR strategy focused on consistent outreach and finding the right news angles.

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AutoScout24 - Automotive

Semrush helped AutoScout24 improve their online visibility with advanced SEO tools. AutoScout24 used Semrush Enterprise to drive growth and boost... their search rankings. The platform supported their digital marketing strategy. Results included faster visibility and increased website traffic. Semrush enabled AutoScout24 to maximize their SEO performance in the automotive sector.

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Allied Universal - Security - Very Large

Critical Mention helped Allied Universal cut crisis response from hours to minutes. The platform gave real-time alerts and full media... coverage. Leadership now gets notified before clients call. The team can manage many crises at once. Allied Universal uses Critical Mention every day to protect reputation and client trust.

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The Latest Public Relations Deployments delivering value in Pharmaceuticals

 

A pharmaceutical company - Pharmaceuticals - Large

Key opinion leader identification Influencer mapping Media analytics

Commetric used its Influencer Network Analysis (INA) to help a pharmaceutical company identify key opinion leaders in Alzheimer’s disease. The company wanted... to improve its communications strategy during drug development. INA ranked the most influential voices driving media coverage. This gave the company actionable insights to target communications and shape media debate more effectively.

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A pharmaceutical company - Pharmaceuticals - Large

Key opinion leader identification Influencer mapping Media analytics

Commetric used its Influencer Network Analysis (INA) to help a pharmaceutical company identify key opinion leaders in Alzheimer’s disease. The company wanted... to improve its communications strategy during drug development. INA ranked the most influential voices driving media coverage. This gave the company actionable insights to target communications and shape media debate more effectively.

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Recent adoption and success with Public Relations software in Retail

 

OTTO - Retail - Very Large

Hamburg, Germany
Media message impact measurement Brand perception tracking

OTTO used Onclusive to track and measure their brand messages. They wanted to prove their communication was working in a... tough market. Onclusive helped OTTO build a new media analysis system. This system tracked message reach, audience, and impact. OTTO nearly tripled innovation perception in two years. Market leadership recognition grew six times in nine months. OTTO expanded from regional to national media coverage in one year.

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Specialty Fortune 500 retailer - Retail - Very Large

TVEyes helped a Fortune 500 specialty retailer's small PR department monitor TV and radio coverage nationwide. The team struggled with... unreliable media monitoring tools before switching to TVEyes. With TVEyes, they now get alerts within minutes of a broadcast mention. Editing, sharing, and saving clips is easy, and unlimited monitoring comes with a flat monthly fee. The retailer values TVEyes' expertise and responsive support.

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The Public Relations Blueprint for Better Selection Decisions in Hospitality

 

The Social Hub - Hospitality - Large

Amsterdam, Netherlands
Certification announcement communications Stakeholder engagement for social impact Media relations Brand reputation management

The Social Hub used PR. co to share its B Corp certification story. They needed to stand out from other...sustainability claims and engage both internal and external audiences. Using their PR.co-powered newsroom, they organized and shared press releases about their impact projects and B Corp journey. This approach led to a significant increase in positive media coverage and inbound requests. Their newsroom became a key resource for transparency and stakeholder engagement.

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Booking.com - Hospitality - Very Large

Amsterdam, Netherlands
Global PR newsroom management Media relations

Booking. com used Presspage to manage PR in 28 markets and over 20 languages. Before, teams worked in silos and...publishing was slow. With Presspage, all PR runs on one platform. Local teams publish fast and keep messages consistent. Journalists trust the newsroom for reliable updates. The brand story stays the same everywhere. Teams now focus on strategy, not fixing tools.

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Recent adoption and success with Public Relations software in Insurance

A Canadian insurance firm - Insurance

Gnowit’s AI-powered monitoring platform helped a Canadian insurance firm track over 750 municipalities and federal jurisdictions. The firm automated regulatory... monitoring, cutting manual work by more than 60%. Real-time alerts reduced reporting time by 75%. Gnowit’s relevance filtering let the team focus on key legislative changes in cannabis and the gig economy. The company gained a strong edge in policy and lobbying with timely, actionable insights.

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Driving ROI and results: Understanding the Impact of Public Relations in Real Estate

Texas REALTORS® - Real Estate - Very Large

Quorum AI helped Texas REALTORS® transform their legislative advocacy. The team replaced an outdated, manual bill-tracking system with AI-powered bill... summaries and real-time legislative data. This reduced the workload for a 16-person legal team and sped up bill review. Field reps now use relationship mapping and meeting tracking to build stronger connections with legislators. Quorum’s tools let the team make faster, smarter decisions and focus on strategic work.

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Recent adoption and success with Public Relations software in Food And Beverages

Coolhaus - Food & Beverages

Hypefactors PR Software helped Coolhaus grow its ice cream brand with smart earned media. Coolhaus used creative PR and social... media to reach young customers. They partnered with brands like Pepsi and Facebook for co-branded campaigns. Their PR strategy focused on authenticity, transparency, and building influencer relationships. Coolhaus measured PR success by tracking sales, media impressions, and website traffic.

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The Latest Public Relations Deployments delivering value in Financial Services

 

BNY Mellon - Financial Services - Very Large

New York, USA
Collateral management for regulatory compliance Compliance management Risk management

BNY Mellon launched its Global Collateral Services to help clients manage new regulatory demands. The service supports broker dealers and... institutional investors facing rules like Dodd-Frank, EMIR, and Basel III. It offers collateral management, securities lending, and liquidity solutions. The goal is to help clients stay compliant and stable as regulations change. The business leverages BNY Mellon's global expertise in financial services.

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Public Relations in Action in Information Technology And Services

BlackSky Global - Information Technology And Services - Small

Communiqué PR helped BlackSky Global, a satellite imaging startup, launch its brand and messaging. The team created a launch strategy,... managed press outreach, and developed key communications materials. Their work led to 82 media placements in June, including coverage in SpaceNews, TechCrunch, and The Washington Post. The campaign boosted awareness, supported recruitment, and attracted investor interest for BlackSky Global.

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Recent adoption and success with Public Relations software in Design

Wallsauce - Design

Wallsauce uses Prezly to send press releases to different countries. They tailor messages for each region, changing language and prices... for local audiences. This helps them look local and boosts response rates. With Prezly, Wallsauce sends high-quality images to journalists fast. This makes it easier for journalists to cover their products and increases media coverage.

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Recent adoption and success with Public Relations software in Restaurants

Dining Bonds, LLC - Restaurants - Small

eReleases helped Dining Bonds, LLC launch a press release during the COVID-19 pandemic. The release started with a few New... York restaurants and grew to nearly 500 worldwide in just over a month. Media coverage included Wall Street Journal, Bloomberg, and CNN. The initiative gave restaurants much-needed funds and inspired similar programs globally. eReleases' press release distribution drove rapid growth and major media attention.

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