Cats Protection
- Non Profit Organization Management
Vuelio Insights helped Cats Protection, the UK’s leading feline welfare charity, improve their media reporting. Before Vuelio, their reports were basic and lacked detail. Vuelio provided monthly dash...board reports and detailed quarterly reports. These reports gave key metrics, saved time, and highlighted trends in media coverage. The flexible service allowed Cats Protection to adapt reporting during the pandemic and better understand campaign success.
The Tony Hudgell Foundation
- Non Profit Organization Management
The Tony Hudgell Foundation supports children affected by abuse and neglect. Jess, daughter of a historic child cruelty case survivor, is taking on the Three Peaks Challenge to raise funds for the fo...undation. The money will help send 26 families on a three-night trip to Lapland for healing and connection. Jess was inspired by Tony Hudgell's story and the foundation's work. Her challenge honors her mother, Tony, and all children who deserve safety and happiness.
Prezly helped Bravo Group, a global PR agency, solve the problem of press releases with multimedia content getting caught in spam filters. The team needed a way to send engaging press releases with p...hotos and videos to journalists without deliverability issues. With Prezly, Bravo Group could embed images and videos directly in their releases, making it easier for journalists to use the content. The agency now impresses clients with visually rich stories and can track which contacts engage with their campaigns. Clients appreciate the data and improved exposure for their news.
NinjaOutreach helped Convertica speed up their email outreach for business leads. Automated follow-ups improved open rates to over 50%. Click-through rates reached up to 20%. Reply rates went up to 1...2%. Convertica used NinjaOutreach to land clients for their CRO services. The tool made campaign management easy and saved time.
A tour booking and marketing agency
- Marketing And Advertising
Critical Mention helps a tour booking and marketing agency improve its earned media. The agency uses media monitoring tools to track news and social media. This helps them see their brand mentions. T...hey can respond quickly to media coverage. The agency gets better results from their marketing efforts.
PR.co helps Twotone, a small PR agency, improve press relationships and campaign efficiency. Before PR.co, Twotone struggled with error-prone PDFs and lacked a good CRM. With PR.co, they present clie...nts professionally using branded newsrooms. The platform lets them quickly update media kits and manage campaigns faster. Journalists find it easier to access information, which boosts Twotone's media coverage and client satisfaction.
University of Nebraska at Omaha Men’s Basketball
- Education
TVEyes helped the University of Nebraska at Omaha Men’s Basketball team track and measure a viral campaign. The team used TVEyes to monitor media coverage and report results. Ticket revenue grew by 1...400%. The campaign generated over $5 million in media value. Sponsorship and merchandise sales also increased. TVEyes made it easy to share results with stakeholders.
California State University San Marcos (CSUSM)
- Education
Presspage helped California State University San Marcos manage crisis communications during wildfires. The PR team used Presspage to share real-time updates and keep over 16,000 students and the publ...ic informed. The newsroom handled high traffic and made information easy to find. After the crisis, CSUSM kept using Presspage for daily campus news and events. The platform made their communications faster, more reliable, and less stressful.
iPR Software helped UCLA Newsroom improve its online newsroom. Before, updates were slow and the site was hard to use. With iPR Software, over 45 public information officers can now upload and publis...h news easily. The newsroom is now a multimedia portal. Nearly a million unique visitors come each year, mostly from search engines. The new system lets staff publish and manage content without IT help.
AEG's Women@AEG employee network group used the AEG Futures Career Exploration program to help high school girls learn about jobs in sports and live music. The event took place at Crypto.com Arena an...d included a panel, mentorship, and a live NBA game. Students got advice from AEG team members and learned about career paths. The program aims to inspire and empower young women to consider careers in these industries. AEG works to show more opportunities for women in sports and entertainment.
Common Public Relations Challenges in Food And Beverages and How to Solve Them
Pernod Ricard
- Food & Beverages
Meltwater’s social intelligence solution helps Pernod Ricard track consumer trends and brand performance. The Consumer Insights team uses custom Campaign Tracker dashboards to measure campaign impact... and brand health. Automated reports and integrated review data save time and improve strategy. Meltwater’s tools also support ad hoc research and ESG tracking, helping Pernod Ricard meet sustainability goals and share insights across teams. The company uses these insights to drive innovation and stay ahead in the premium spirits market.
Hypefactors PR Software helped Coolhaus grow its ice cream brand with smart earned media. Coolhaus used creative PR and social media to reach young customers. They partnered with brands like Pepsi an...d Facebook for co-branded campaigns. Their PR strategy focused on authenticity, transparency, and building influencer relationships. Coolhaus measured PR success by tracking sales, media impressions, and website traffic.
Common Public Relations Challenges in Other Industries and How to Solve Them
TABS Analytics
- Market Research
JustReachOut helped TABS Analytics build a long-term PR strategy. TABS Analytics wanted coverage in top publications like WSJ, Forbes, and Bloomberg. They used JustReachOut to find news angles and pi...tch their proprietary data to journalists. It took months, but they landed features in major outlets. The strategy focused on building relationships and turning data into newsworthy stories.
eReleases helped Allebach Photography gain national media attention. The studio wanted to raise awareness and visibility for its couples boudoir photography. Using eReleases, Allebach issued press re...leases for an all-male calendar supporting PTSD and for the couples boudoir trend. The calendar preview was liked and shared over 1,000 times in a few hours. Media coverage included HUFFPOST, Daily Mail, Cosmopolitan, and TV and radio. Allebach credits eReleases for helping get his business in the news.
Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis, risk management, and compliance.
Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis, risk management, and compliance.
Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis, risk management, and compliance.
Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis, risk management, and compliance.
Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis, risk management, and compliance.
Newswire helped IDTechEx reach a more targeted audience. IDTechEx used the Newswire Database to find the right outlets for their market research. This helped them build new media relationships. Their... marketing efforts became more focused. IDTechEx could now get their brand in front of the right businesses.
ComVix, Commetric’s reputation analytics platform, helped AstraZeneca analyze its corporate reputation. The study reviewed nearly 2 million articles from over 15,000 media outlets between 2019 and 20...20. ComVix identified the main drivers of AstraZeneca’s reputation and tracked changes year over year. The platform also benchmarked AstraZeneca against the healthcare sector. Commetric’s Influencer Network Analysis ranked top pharma companies and CEOs in the media.
ComVix, Commetric’s reputation analytics platform, helped AstraZeneca analyze its corporate reputation. The study reviewed nearly 2 million articles from over 15,000 media outlets between 2019 and 20...20. ComVix identified the main drivers of AstraZeneca’s reputation and tracked changes year over year. The platform also benchmarked AstraZeneca against the healthcare sector. Commetric’s Influencer Network Analysis ranked top pharma companies and CEOs in the media.
Prowly helped ASUS Poland organize and automate their media relations. Before Prowly, their external communication was fragmented. With Prowly, PR workflow became easier and faster. The online press ...office looks modern and appeals to the media. Productivity improved and PR tasks take less time. ASUS Poland now has a more organized and simplified PR process.
Avanti West Coast
- Transportation/trucking/railroad
Onclusive's integrated PR platform helped Avanti West Coast improve their media relations. Avanti's small team needed to manage media queries and centralize assets for journalists. They used Onclusiv...e's Online Newsroom, Media Outreach Tools, Response Desk, and Media Contacts Database. As a result, Avanti placed stories on major national outlets, increased efficiency, and improved media engagement. Journalists now have 24/7 access to assets, and Avanti's brand consistency improved.
Agility PR Solutions helped BairesDev improve its PR strategy with advanced media monitoring. BairesDev needed to build brand authority in the US and track public perception. Agility provided real-ti...me coverage alerts, detailed reporting, and intuitive analytics. The platform enabled BairesDev to monitor industry trends, assess sentiment, and identify key audiences. BairesDev quickly adapted to the user-friendly system, enhancing their ability to manage brand reputation and make data-driven decisions.
Communiqué PR helped HNTB, a large infrastructure solutions firm, raise awareness in the Pacific Northwest. The agency built a steady stream of brand communications focused on thought leadership and ...executive visibility. One result was the placement of an op-ed in the Puget Sound Business Journal about the importance of infrastructure investment. This effort highlighted HNTB’s expertise and the need for strong infrastructure to support the economy.
A local NYC pest control business
- Consumer Services
Buzzstream helped a local NYC pest control business that was losing revenue and shrinking. The company faced tough competition and poor marketing. Using Buzzstream, the marketer targeted gardening bl...oggers with a viral infographic. Buzzstream made prospecting and outreach faster and easier. The 2-step email outreach got a 42.3% response rate, much higher than direct pitching. This led to more leads and helped save the business.
A press release was used to announce the DFW Rocks Social Media 2014 conference in Texas. The release quickly ranked on the first page of Google and Google News for the keywords 'Texas Social Media.'... It received several retweets on Twitter and was published on over 100 news sites, including Boston.com and International Business Times. This demonstrates the potential impact of a well-crafted press release in digital marketing.
