The Reuse Network
- Non Profit Organization Management
- Small
USA
Nutshell helps The Reuse Network manage over 400 leads a year with just six people. The team saw a 45%... increase in close rate after using Nutshell. They track every stage of complex projects, from proposal to logistics and billing. Nutshell’s email marketing tools keep them top-of-mind for clients with long sales cycles. The CRM lets them coordinate with multiple charities and partners without losing track. This support helps them deliver furniture to communities in need across the U.S. and beyond.
Nimble Prospector helps Amy Franko build accurate contact lists from many platforms. She integrates this data into her CRM with... ease. This leads to better prospecting and higher value opportunities. Nimble Prospector lets her enrich contacts and manage follow-ups quickly. She can qualify prospects and keep her CRM up to date without manual work.
The Latest Social CRM Deployments delivering value in Real Estate
Purplebricks
- Real Estate
- Large
Solihull, UK
Purplebricks replaced its legacy CRM with Creatio’s AI-native, no-code platform. The company saved $2.6M in total cost of ownership and... cut lead response time from 3 days to under 20 minutes. Lead volume increased by 35% and conversions doubled within six months. Creatio automated lead triage, integrated with key property sites, and enabled rapid platform changes. Purplebricks now delivers faster, smarter service and supports business growth with real-time dashboards and automation.
Slalom Element Labs
- Information Technology And Services
- Large
Seattle, USA
Slalom Element Labs used Crystal’s DISC personality data API to create immersive AR experiences. They overlaid personality insights in real... time using Magic Leap headsets, helping 50 strangers connect more deeply at an innovation festival. The lab also built AI-powered avatars that adapt to users’ personalities and emotions. These prototypes showed how live personality data can boost empathy and improve communication. Attendees saw potential for this tech in healthcare, education, and customer service.
The Latest Social CRM Deployments delivering value in Retail
Williams-Sonoma, Inc.
- Retail
- Large
San Francisco, USA
Williams-Sonoma, Inc. used Salesforce Data Cloud, AI, and Marketing Cloud to personalize engagement for millions of customers across nine brands.... The company implemented Salesforce in just 7.5 months, much faster than the typical 12–18 months. This led to 21 million new email subscribers and thousands of employee hours saved each year. Teams now automate workflows, centralize data, and deliver targeted messages using AI and CRM tools. Williams-Sonoma, Inc. also improved B2B sales and customer support with integrated Salesforce solutions.
Driving ROI and results: Understanding the Impact of Social CRM in Consumer Goods
ITC Limited
- Consumer Goods
Simplify360 helped ITC Limited improve customer engagement and decision making. ITC used Simplify360’s omnichannel platform to track conversations for 25... brands. They integrated data from social media, e-commerce, and over 100 sites. ITC gained real-time insights and analytics for marketing and product decisions. The platform enabled monitoring of 25 brands and 1000 sources from one dashboard.
Notifier helped OpenPhone, now called Quo, get their first 1,000 customers. The founders used Notifier to monitor Reddit for relevant... conversations and competitor mentions. This let them join discussions and connect with early adopters, all with a $0 marketing budget. Notifier turned social listening from a manual task into an automated process. OpenPhone grew to over 100,000 customers and raised $105 million. They still use Notifier for brand building, customer support, and market research.
