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Social CRM Software 2021: Buyer’s Guide

Learn what is Social CRM and how to choose the right Social CRM software

Updated By Cuspera

Last updated: Nov 22, 2021

Top Software

Nimble CRM

CRM Software To Grow Your Business

4.45

Read Reviews
Nimble CRM Icon

Nimble CRM

22.23
★★★★★
★★★★★
CRM Software To Grow Your Business

Nimble CRM is a Salesforce automation and customer relationship management (CRM) solution designed for Office 365 and G Suite Teams. The solution automatically populates customer profiles and interaction histories from contact lists, email conversations and social media activity on platforms like LinkedIn.

In addition to contact and pipeline management features such as deal tracking, task management, and alerts, Nimble also includes integrated social listening to keep customer profiles updated. This allows businesses to keep track of mentions, follow or engage with contacts, and even track celebrating milestones like birthdays. The tool also offers email widgets that allows users to view contextual detail on contacts’ Nimble profiles from outside the system.

The platform provides a comprehensive view of to-dos, key deals and engagement opportunities. It uses “Rules Engine” to learn from user behavior and prioritize social signals to predict most relevant contacts and opportunities.

Testimonials

Brooke B. Sellas

CEO

B Squared Media

Nimble CRM Icon
Highlights
Top Processes : Contact list management,Engagement management,Communication management
Top Features : Personalization,Recording,Widgets

Vendor: Nimble

Founded: 2014

Company Size: 11-50

HQ Location: 3122 Santa Monica Boulevard Santa Monica, CA 90404

Financials: Series A

Simplify360

Experience and build cross channel relationships and delight customers

4.42

Read Reviews
Simplify360 Icon

Simplify360

22.08
★★★★★
★★★★★
Experience and build cross channel relationships and delight customers

Simplify360 is a SaaS-based social media analytics platform intended to gain insights through data and analytics. It helps brands achieve RoI and cost savings with an omnichannel digital experience. With in-built efficiency improvement and AI enablers, it has become a whole lot easier for brands to provide superior CX.

Simplify360 uses an AI-driven conversation cloud, digital media command center, and real-time dashboards, thereby enabling brands and enterprises to enhance their digital customer experience. It offers a unified view of customer engagement across social media and a 360-degree view of customers through deep integration with Enterprise CRM.

Simplify360 features include digital customer service, instant messengers, conversation cloud, review management, review tracking, text analysis, social listening, social bots, and campaign and publishing.

Testimonials

MI

Simplify360 Icon
Highlights
Top Processes : Social media management,Engagement management,Engaging and following up
Top Features : Dashboard

Vendor: Simplify360

Founded: 2009

Company Size: 11-50

HQ Location: 1130 Capital PKWY Carrollton, TX 75006

Financials: Private

Crystal

The app that tells you anyone's personality.

4.36

Read Reviews
Crystal Icon

Crystal

21.78
★★★★★
★★★★★
The app that tells you anyone's personality.

Crystal is a Personality assessment platform that uses DISC behavioural framework method to provide personality insights into sales, hiring and training processes. It is also available as a mobile application for viewing profiles on the go.

The software includes a Crystal for Teams module that can be used for team building training. Personality assessments can be conducted at scale, quickly with personality playbooks for each of the team members providing actionable personality-based insights for one-on-ones, performance reviews, group meetings, conflicts, and more.

Crystal for Sales module provides insights on prospects that helps motivate buyers, drive deals to closure faster, and builds deep relationships. Crystal for Hiring helps HR teams through the hiring process with candidate assessments and understanding job fit, based on candidate personality type. It also helps with insightful interviews to assess candidates strengths and weaknesses.

Crystal Icon
Highlights
Top Processes : Communication management,Coaching,Sending & publishing communications
Top Features : Personalization

Vendor: Crystal

Founded: 2014

Company Size: 1-10

HQ Location: 90 Oceanside Dr, Nashville, Tennessee 37204, US

Financials: Series B

Nutshell CRM

Nutshell | Sales Automation CRM & Pipeline Management for B2B ...

4.23

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Nutshell CRM Icon

Nutshell CRM

21.13
★★★★★
★★★★★
Nutshell | Sales Automation CRM & Pipeline Management for B2B ...

Nutshell CRM is customer relationship management and sales automation tool designed for marketing professionals to help identify the right sales model which facilitates customer relationship building and boosting sales performance.

The primary features of the tool includes sales automation, reporting & performance tracking, team collaboration, pipeline management and contact management.

Nutshell offers integration with tool like with G Suite, Microsoft Office email and calendars. It helps design and execute sales processes. The platform allows to specify the actions and follow-ups through final negotiations, and accurately measures the impact of efforts.

Testimonials

Jay Love

Founder & CEO

Bloomerang

Nutshell CRM Icon
Highlights
Top Processes : Contact list management,Engagement management,Engaging and following up
Top Features : Personalization,Recording,Dashboard

Vendor: Nutshell

Founded: 2010

Company Size: 11-50

HQ Location: Ann Arbor, Michigan

Financials: Series A

Sentiment.io

level your customer care team with our unified agent desktop, advanced analytics , routing and automations

4.21

Read Reviews
Sentiment.io Icon

Sentiment.io

21.03
★★★★★
★★★★★
level your customer care team with our unified agent desktop, advanced analytics , routing and automations

Sentiment.io is an omnichannel social customer service platform designed to help in handling customer interactions. It helps to resolve customer issues, slash costs, and deploy one unified queue for all digital channels.

It offers automatic routing of conversations, canned responses, rapidly onboard and coach staff using approvals loops and actionable insights on current customer conversation queue size, enabling clients to increase customer satisfaction and improve operations Return on Investment (ROI) with real-time metrics and historical analytics.

Some of its features include handling all of the customer interactions through one unified inbox, managing Social Messaging channels, shared visibility, automatic routing, automatic classification, canned responses, and more.

Sentiment.io Icon
Highlights
Top Processes : Engagement management,Helpdesk management,Customer feedback management

Vendor: Sentiment

Company Size: 11-50

HQ Location: Farnborough, Hampshire

Financials: Series A

SocialQ+

Virtual social media superhero that lets you collaborate, schedule and analyze your posts

4.00

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SocialQ+ Icon

SocialQ+

20.00
★★★★★
★★★★★
Virtual social media superhero that lets you collaborate, schedule and analyze your posts

SocialQ+ is a Social Marketing tool that helps to collaborate, schedule and analyze the posts for Facebook, Instagram, Twitter, LinkedIn and Youtube from the same spot. It helps to drive engagement on social, and get in-depth insights to grow, engage, and sell.

It helps to be more productive by managing all the client activities from a centralized hub and guarantees to save hours each day. It creates articles that are perfect for modern use, image editing, easy uploading and watermark support, with quality design and visualization.

Some of its features are no installation and downloads, dramatically improving customer relations and interactions, schedule and publishing posts on social accounts, performance analytics, influencer marketing and more.

SocialQ+ Icon
Highlights
Top Processes : Social media management,Sending & publishing communications,Communication management

Vendor: SocialQ+

Salesforce Social Studio

All-in-one social media marketing and management suite — and connect enriched social data

3.83

Read Reviews
Salesforce Social Studio Icon

Salesforce Social Studio

19.16
★★★★★
★★★★★
All-in-one social media marketing and management suite — and connect enriched social data

Salesforce Social Studio is a marketing cloud that administers marketing strategy across all social media channels. It helps businesses tap into the power of social media in their marketing, customer service, and sales organizations. It helps to improve digital and social presence and build brand awareness.

It helps to analyze conversations of industry and users from any source, responds to social posts, manage the community, and provides customer support, creates and approves content for multiple social networks and accounts, and monitor live displays of marketing, sales, and service activity.

Some of Salesforce Social Studio features include gaining relevant feedback across marketing, service, and sales campaigns, monitoring audience discussions using machine-learning sentiment analysis and image recognition to extract meaningful insights, provide customer service via social channels, boost high-performing social posts with built-in social advertising and many more.

Salesforce Social Studio Icon
Highlights
Top Processes : Social media management,Engagement management,Communication management
Top Features : Dashboard,Personalization,Alerts: popups & Notifications

Vendor: Salesforce

Founded: 1999

Company Size: 10001+

HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Financials: IPO

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Social CRM Buyer's Guide

In this section, you will find

What is Social CRM Software?

What is Social CRM Software?

Social CRM

Social CRM integrates social media channels into Customer Relationship Management (CRM) systems. Social CRM is also referred to as Social Relationship Management. Social CRM provides insight into customer interactions with a brand, and helps to improve the quality of customer engagement on social media platforms and targets prospective customers on social media platforms.

The use cases and benefits of Social CRM are very different from traditional CRM, though Social CRM’s primary focus is to improve customer engagement. Traditional CRM focuses on customer contact data and customer interaction information. Social CRM is about customer conversations and relationships and managing those conversations and relationships. These conversations are not just two ways but can be multi-way between consumers and across consumer groups. This kind of involvement also involves Social Listening.

In a way, Social CRM can be viewed as a CRM that manages customer interactions through a specialized channel - social media platforms. Social CRM also helps to engage with potential customers and provides the ability to do customer service through the customer’s preferred social channels and enables customers to share their experiences online.

Which of these 10 Social CRM software fit your needs?

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10 Social CRM Software

Nimble CRM

CRM Software To Grow Your Business

4.45

Read Reviews
Nimble CRM Icon

Nimble CRM

4.45
★★★★★
★★★★★
CRM Software To Grow Your Business

Nimble CRM is a Salesforce automation and customer relationship management (CRM) solution designed for Office 365 and G Suite Teams. The solution automatically populates customer profiles and interaction histories from contact lists, email conversations and social media activity on platforms like LinkedIn.

Highlights
Top Business Usecases : Contact list management,Engagement management,Communication management
Top Features : Personalization,Recording,Widgets
Nimble CRM Icon

Vendor: Nimble

Founded: 2014

Company Size: 11-50

HQ Location: 3122 Santa Monica Boulevard Santa Monica, CA 90404

Financials: Series A

Simplify360

Experience and build cross channel relationships and delight customers

4.42

Read Reviews
Simplify360 Icon

Simplify360

4.42
★★★★★
★★★★★
Experience and build cross channel relationships and delight customers

Simplify360 is a SaaS-based social media analytics platform intended to gain insights through data and analytics. It helps brands achieve RoI and cost savings with an omnichannel digital experience. With in-built efficiency improvement and AI enablers, it has become a whole lot easier for brands to provide superior CX.

Highlights
Top Business Usecases : Social media management,Engagement management,Engaging and following up
Top Features : Dashboard
Simplify360 Icon

Vendor: Simplify360

Founded: 2009

Company Size: 11-50

HQ Location: 1130 Capital PKWY Carrollton, TX 75006

Financials: Private

Crystal

The app that tells you anyone's personality.

4.36

Read Reviews
Crystal Icon

Crystal

4.36
★★★★★
★★★★★
The app that tells you anyone's personality.

Crystal is a Personality assessment platform that uses DISC behavioural framework method to provide personality insights into sales, hiring and training processes. It is also available as a mobile application for viewing profiles on the go.

Highlights
Top Business Usecases : Communication management,Coaching,Sending & publishing communications
Top Features : Personalization
Crystal Icon

Vendor: Crystal

Founded: 2014

Company Size: 1-10

HQ Location: 90 Oceanside Dr, Nashville, Tennessee 37204, US

Financials: Series B

Nutshell CRM

Nutshell | Sales Automation CRM & Pipeline Management for B2B ...

4.23

Read Reviews
Nutshell CRM Icon

Nutshell CRM

4.23
★★★★★
★★★★★
Nutshell | Sales Automation CRM & Pipeline Management for B2B ...

Nutshell CRM is customer relationship management and sales automation tool designed for marketing professionals to help identify the right sales model which facilitates customer relationship building and boosting sales performance.

Highlights
Top Business Usecases : Contact list management,Engagement management,Engaging and following up
Top Features : Personalization,Recording,Dashboard
Nutshell CRM Icon

Vendor: Nutshell

Founded: 2010

Company Size: 11-50

HQ Location: Ann Arbor, Michigan

Financials: Series A

Sentiment.io

level your customer care team with our unified agent desktop, advanced analytics , routing and automations

4.21

Read Reviews
Sentiment.io Icon

Sentiment.io

4.21
★★★★★
★★★★★
level your customer care team with our unified agent desktop, advanced analytics , routing and automations

Sentiment.io is an omnichannel social customer service platform designed to help in handling customer interactions. It helps to resolve customer issues, slash costs, and deploy one unified queue for all digital channels.

Highlights
Top Business Usecases : Engagement management,Helpdesk management,Customer feedback management
Sentiment.io Icon

Vendor: Sentiment

Company Size: 11-50

HQ Location: Farnborough, Hampshire

Financials: Series A

Creatio Studio

Low code platform for process management and CRM with out of the box solutions and template.

4.06

Read Reviews
Creatio Studio Icon

Creatio Studio

4.06
★★★★★
★★★★★
Low code platform for process management and CRM with out of the box solutions and template.
Highlights
Top Business Usecases : Collaboration,Customer case management,Contacts history
Creatio Studio Icon

Vendor: creatio

Founded: 2002

Company Size: 501-1000

HQ Location: 280 Summer St., 6th Floor, Boston, MA 02210

Financials: Private

Notifier

Social Listening for Social Media

4.00

Read Reviews
Notifier Icon

Notifier

4.00
★★★★★
★★★★★
Social Listening for Social Media
Highlights
Top Business Usecases : Engagement management,Product marketing,Engaging and following up
Top Features : Alerts: popups & Notifications
Notifier Icon

Vendor: Notifier

lempod

Marketplace of LinkedIn Engagement Pods

4.00

Read Reviews
lempod Icon

lempod

4.00
★★★★★
★★★★★
Marketplace of LinkedIn Engagement Pods
Highlights
Top Business Usecases : Engaging and following up,Engagement management
lempod Icon

Vendor: lempod

SocialQ+

Virtual social media superhero that lets you collaborate, schedule and analyze your posts

4.00

Read Reviews
SocialQ+ Icon

SocialQ+

4.00
★★★★★
★★★★★
Virtual social media superhero that lets you collaborate, schedule and analyze your posts

SocialQ+ is a Social Marketing tool that helps to collaborate, schedule and analyze the posts for Facebook, Instagram, Twitter, LinkedIn and Youtube from the same spot. It helps to drive engagement on social, and get in-depth insights to grow, engage, and sell.

Highlights
Top Business Usecases : Social media management,Sending & publishing communications,Communication management
SocialQ+ Icon

Vendor: SocialQ+

Salesforce Social Studio

All-in-one social media marketing and management suite — and connect enriched social data

3.83

Read Reviews
Salesforce Social Studio Icon

Salesforce Social Studio

3.83
★★★★★
★★★★★
All-in-one social media marketing and management suite — and connect enriched social data

Salesforce Social Studio is a marketing cloud that administers marketing strategy across all social media channels. It helps businesses tap into the power of social media in their marketing, customer service, and sales organizations. It helps to improve digital and social presence and build brand awareness.

Highlights
Top Business Usecases : Social media management,Engagement management,Communication management
Top Features : Dashboard,Personalization,Alerts: popups & Notifications
Salesforce Social Studio Icon

Vendor: Salesforce

Founded: 1999

Company Size: 10001+

HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Financials: IPO