Social CRM integrates social media channels into Customer Relationship Management (CRM) systems. Social CRM is also referred to as Social Relationship Management. Social CRM provides insight into customer interactions with a brand, and helps to improve the quality of customer engagement on social media platforms and targets prospective customers on social media platforms.
The use cases and benefits of Social CRM are very different from traditional CRM, though Social CRM’s primary focus is to improve customer engagement. Traditional CRM focuses on customer contact data and customer interaction information. Social CRM is about customer conversations and relationships and managing those conversations and relationships. These conversations are not just two ways but can be multi-way between consumers and across consumer groups. This kind of involvement also involves Social Listening.
In a way, Social CRM can be viewed as a CRM that manages customer interactions through a specialized channel - social media platforms. Social CRM also helps to engage with potential customers and provides the ability to do customer service through the customer’s preferred social channels and enables customers to share their experiences online.
9 Social CRM Software
Nimble CRM
CRM Software To Grow Your Business
4.44 ★
Read ReviewsNimble CRM
Nimble CRM is a Salesforce automation and customer relationship management (CRM) solution designed for Office 365 and G Suite Teams. The solution automatically populates customer profiles and interaction histories from contact lists, email conversations and social media activity on platforms like LinkedIn.
Vendor: Nimble
Founded: 2014
Company Size: 11-50
HQ Location: 3122 Santa Monica Boulevard Santa Monica, CA 90404
Financials: Series A
Simplify360
Experience and build cross channel relationships and delight customers
4.42 ★
Read ReviewsSimplify360
Simplify360 is a SaaS-based social media analytics platform intended to gain insights through data and analytics. It helps brands achieve RoI and cost savings with an omnichannel digital experience. With in-built efficiency improvement and AI enablers, it has become a whole lot easier for brands to provide superior CX.
Vendor: Simplify360
Founded: 2009
Company Size: 11-50
HQ Location: 1130 Capital PKWY Carrollton, TX 75006
Financials: Private
Crystal
The app that tells you anyone's personality.
4.36 ★
Read ReviewsCrystal
Vendor: Crystal
Founded: 2014
Company Size: 1-10
HQ Location: 90 Oceanside Dr, Nashville, Tennessee 37204, US
Financials: Series B
Nutshell CRM
Nutshell | Sales Automation CRM & Pipeline Management for B2B ...
4.22 ★
Read ReviewsNutshell CRM
Nutshell CRM is customer relationship management and sales automation tool designed for marketing professionals to help identify the right sales model which facilitates customer relationship building and boosting sales performance.
Vendor: Nutshell
Founded: 2010
Company Size: 11-50
HQ Location: Ann Arbor, Michigan
Financials: Series A
Creatio Studio
Low code platform for process management and CRM with out of the box solutions and template.
4.06 ★
Read ReviewsCreatio Studio
Vendor: creatio
Founded: 2002
Company Size: 501-1000
HQ Location: 280 Summer St., 6th Floor, Boston, MA 02210
Financials: Private
Notifier
Social Listening for Social Media
4.00 ★
Read ReviewsNotifier
Vendor: Notifier
lempod
Marketplace of LinkedIn Engagement Pods
4.00 ★
Read Reviewslempod
Vendor: lempod
SocialQ+
Virtual social media superhero that lets you collaborate, schedule and analyze your posts
4.00 ★
Read ReviewsSocialQ+
Vendor: SocialQ+
Salesforce Social Studio
All-in-one social media marketing and management suite — and connect enriched social data
3.83 ★
Read ReviewsSalesforce Social Studio
Salesforce Social Studio is a marketing cloud that administers marketing strategy across all social media channels. It helps businesses tap into the power of social media in their marketing, customer service, and sales organizations. It helps to improve digital and social presence and build brand awareness.
Vendor: Salesforce
Founded: 1999
Company Size: 10001+
HQ Location: 1 Market, San Francisco, CA 94105, US
Financials: IPO