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Social CRM Software 2021: Buyer’s Guide

Learn what is Social CRM and how to choose the right Social CRM software

Updated By Cuspera

Last updated: Feb 16, 2021

Social CRM Software 2021: Buyer’s Guide

What is Social CRM Software?

Social CRM integrates social media channels into Customer Relationship Management (CRM) systems. Social CRM is also referred to as Social Relationship Management. Social CRM provides insight into customer interactions with a brand, and helps to improve the quality of customer engagement on social media platforms and targets prospective customers on social media platforms.

The use cases and benefits of Social CRM are very different from traditional CRM, though Social CRM’s primary focus is to improve customer engagement. Traditional CRM focuses on customer contact data and customer interaction information. Social CRM is about customer conversations and relationships and managing those conversations and relationships. These conversations are not just two ways but can be multi-way between consumers and across consumer groups. This kind of involvement also involves Social Listening.

In a way, Social CRM can be viewed as a CRM that manages customer interactions through a specialized channel - social media platforms. Social CRM also helps to engage with potential customers and provides the ability to do customer service through the customer’s preferred social channels and enables customers to share their experiences online.

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9 Social CRM Software

Nimble CRM

CRM Software To Grow Your Business

4.44

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Nimble CRM Icon

Nimble CRM

4.44
★★★★★
★★★★★
CRM Software To Grow Your Business

Nimble CRM is a Salesforce automation and customer relationship management (CRM) solution designed for Office 365 and G Suite Teams. The solution automatically populates customer profiles and interaction histories from contact lists, email conversations and social media activity on platforms like LinkedIn.

Highlights
Top Business Usecases : Contact list management,Engagement management,Communication management
Top Features : Personalization,Recording,Widgets
Nimble CRM Icon

Vendor: Nimble

Founded: 2014

Company Size: 11-50

HQ Location: 3122 Santa Monica Boulevard Santa Monica, CA 90404

Financials: Series A

Simplify360

Experience and build cross channel relationships and delight customers

4.42

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Simplify360 Icon

Simplify360

4.42
★★★★★
★★★★★
Experience and build cross channel relationships and delight customers

Simplify360 is a SaaS-based social media analytics platform intended to gain insights through data and analytics. It helps brands achieve RoI and cost savings with an omnichannel digital experience. With in-built efficiency improvement and AI enablers, it has become a whole lot easier for brands to provide superior CX.

Highlights
Top Business Usecases : Social media management,Engagement management,Social media analytics
Top Features : Dashboard
Simplify360 Icon

Vendor: Simplify360

Founded: 2009

Company Size: 11-50

HQ Location: 1130 Capital PKWY Carrollton, TX 75006

Financials: Private

Crystal

The app that tells you anyone's personality.

4.36

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Crystal Icon

Crystal

4.36
★★★★★
★★★★★
The app that tells you anyone's personality.
Highlights
Top Business Usecases : Communication management,Coaching,Sending & publishing communications
Top Features : Personalization
Crystal Icon

Vendor: Crystal

Founded: 2014

Company Size: 1-10

HQ Location: 90 Oceanside Dr, Nashville, Tennessee 37204, US

Financials: Series B

Nutshell CRM

Nutshell | Sales Automation CRM & Pipeline Management for B2B ...

4.22

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Nutshell CRM Icon

Nutshell CRM

4.22
★★★★★
★★★★★
Nutshell | Sales Automation CRM & Pipeline Management for B2B ...

Nutshell CRM is customer relationship management and sales automation tool designed for marketing professionals to help identify the right sales model which facilitates customer relationship building and boosting sales performance.

Highlights
Top Business Usecases : Contact list management,Engagement management,Engaging and following up
Top Features : Personalization,Recording,Dashboard
Nutshell CRM Icon

Vendor: Nutshell

Founded: 2010

Company Size: 11-50

HQ Location: Ann Arbor, Michigan

Financials: Series A

Creatio Studio

Low code platform for process management and CRM with out of the box solutions and template.

4.06

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Creatio Studio Icon

Creatio Studio

4.06
★★★★★
★★★★★
Low code platform for process management and CRM with out of the box solutions and template.
Highlights
Top Business Usecases : Collaboration,Customer case management,Contacts history
Creatio Studio Icon

Vendor: creatio

Founded: 2002

Company Size: 501-1000

HQ Location: 280 Summer St., 6th Floor, Boston, MA 02210

Financials: Private

Notifier

Social Listening for Social Media

4.00

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Notifier Icon

Notifier

4.00
★★★★★
★★★★★
Social Listening for Social Media
Highlights
Top Business Usecases : Engagement management,Product marketing,Engaging and following up
Top Features : Alerts: popups & Notifications
Notifier Icon

Vendor: Notifier

lempod

Marketplace of LinkedIn Engagement Pods

4.00

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lempod Icon

lempod

4.00
★★★★★
★★★★★
Marketplace of LinkedIn Engagement Pods
Highlights
Top Business Usecases : Engaging and following up,Engagement management
lempod Icon

Vendor: lempod

SocialQ+

Virtual social media superhero that lets you collaborate, schedule and analyze your posts

4.00

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SocialQ+ Icon

SocialQ+

4.00
★★★★★
★★★★★
Virtual social media superhero that lets you collaborate, schedule and analyze your posts
Highlights
Top Business Usecases : Social media management,Sending & publishing communications,Communication management
SocialQ+ Icon

Vendor: SocialQ+

Salesforce Social Studio

All-in-one social media marketing and management suite — and connect enriched social data

3.83

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Salesforce Social Studio Icon

Salesforce Social Studio

3.83
★★★★★
★★★★★
All-in-one social media marketing and management suite — and connect enriched social data

Salesforce Social Studio is a marketing cloud that administers marketing strategy across all social media channels. It helps businesses tap into the power of social media in their marketing, customer service, and sales organizations. It helps to improve digital and social presence and build brand awareness.

Highlights
Top Business Usecases : Social media management,Engagement management,Communication management
Top Features : Dashboard,Personalization,Alerts: popups & Notifications
Salesforce Social Studio Icon

Vendor: Salesforce

Founded: 1999

Company Size: 10001+

HQ Location: 1 Market, San Francisco, CA 94105, US

Financials: IPO