Crystal Overview

Crystal enhances sales interactions by providing DISC personality profiles for buyers. This platform equips sales teams with insights to tailor conversations, improving engagement and communication effectiveness. By understanding personality traits, sales professionals can approach each meeting with confidence, aligning their strategies to resonate with individual buyers. This personalized approach fosters stronger relationships and can lead to increased conversion rates. Crystal's unique selling point lies in its ability to humanize sales processes, ensuring that each interaction is meaningful and impactful.

Use Cases

Customers recommend Communication Management, Coaching, Social Media Management, as the business use cases that they have been most satisfied with while using Crystal.

Other use cases:

  • Lead Qualification
  • Onboarding
  • Engaging And Following Up
  • Creating Knowledge Base
  • Generation Of New Leads
  • Competitive Intelligence
  • Workflow Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Crystal.

Other priorities:

  • Scale Best Practices
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Internal Communications
  • Improve Brand Engagement
  • Establish Thought Leadership
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Crystal Use-Cases and Business Priorities: Customer Satisfaction Data

Crystal works with different mediums / channels such as E-Mail. Social Media. Twitter etc.

Crystal's features include Personalization. and Crystal support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Crystal analytics capabilities include Custom Reports, and Analytics.

Reviews

"...It can help in interaction and meaningful communication...." Peer review by User

Crystal, Nimble CRM, Simplify360, Nutshell CRM, Sentiment.io, etc., all belong to a category of solutions that help Social CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Crystal, the personality data platform, reveals DISC personality profiles for buyers, enabling sales teams to maximize conversation impact. Sales teams benefit from tailored insights.

Popular Business Setting

for Crystal

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Human Resources

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Crystal is popular in Computer Software, Marketing And Advertising, and Human Resources and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Crystal Use Cases

What makes Crystal ideal for Communication Management?

How can Crystal optimize your Coaching Workflow?

What benefits does Crystal offer for Social Media Management?

What solutions does Crystal provide for Lead Qualification?

How efficiently Does Crystal manage your Onboarding?

17+ more Business Use Cases

32 buyers and buying teams have used Cuspera to assess how well Crystal solved their Social CRM needs. Cuspera uses 257 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social CRM needs.

Case Studies

Construction

CASE STUDY Window World of North Atlanta

Crystal Knows helped Window World of North Atlanta fix communication problems and lower employee turnover. The company used Crystal Knows to understand team personalities and improve how people work ...together. Turnover dropped from 50% in Q1-2021 to 0% in Q4-2022. Teamwork and company culture got much better. Employees felt more valued and understood.

Financial Services

CASE STUDY First Citrus Bank

Crystal helps First Citrus Bank improve pre-meeting strategy sessions. The bank uses Crystal’s personality insights to boost conversion rates and build strong client relationships. Sales reps use the... Chrome Extension to prepare for meetings with practical tips for different personality types. Calls are now more engaging, with better connection and rapport. Crystal is now required for all important client meetings and supports internal sales training.

Marketing and Advertising

CASE STUDY Elevate Marketing

Crystal Knows helps Elevate Marketing connect with decision-makers using personality data. Elevate uses Crystal to personalize outreach and improve engagement with clients and stakeholders. The platf...orm gives Elevate insights into communication styles and preferences, saving time and making meetings more effective. Elevate reports more meaningful interactions and better results from tailored communication strategies.

Computer Software

CASE STUDY Allego

Crystal Knows helped Allego improve sales outreach using personality intelligence. Allego's sales team used Crystal Knows to tailor messages to each prospect's personality. Within one month, Allego s...aw an 18% increase in prospect response rates. Booked meeting rates improved by 10-12% in three months. These gains led to significant pipeline growth and higher potential revenue.

Computer Software

CASE STUDY HighRadius

Crystal helped HighRadius improve sales lead conversion. The sales team used Crystal’s DISC-based personality insights to personalize pitches and understand buyer preferences. After using Crystal, le...ad conversion increased by 13% in the first quarter and by 31% in the second quarter. Sales reps learned to adapt communication styles for each prospect. The team now prepares better for meetings and connects faster with buyers.

Management Consulting

CASE STUDY GoTeam

Crystal helps GoTeam improve hiring, sales, and teamwork. GoTeam uses Crystal’s DISC personality framework to match candidates and remove bias in hiring. Sales reps use Crystal to tailor pitches and ...build trust faster with prospects. Team members use Crystal daily to boost collaboration and productivity. GoTeam reports better communication, stronger client relationships, and more effective scaling with Crystal.

Video

First: Know Your Buyer : Uncovering Universal Truths w/ Bryan Perkins

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Peers used Crystal for communication management and coaching

Crystal Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.67/5 ★

Read Reviews (11)
Custom Reports

4.84/5 ★

Read Reviews (21)
Analytics

4.64/5 ★

Read Reviews (28)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.67/5 ★

Read Reviews (11)
Custom Reports

4.84/5 ★

Read Reviews (21)
Analytics

4.64/5 ★

Read Reviews (28)

Software Failure Risk Guidance

?

for Crystal

Overall Risk Meter

Low Medium High

Top Failure Risks for Crystal

Crystal Project, Inc Profile

Company Name

Crystal Project, Inc

Company Website

//crystalknows.com

Year Founded

2014

HQ Location

90 Oceanside Dr, Nashville, Tennessee 37204, US

Employees

1-10

Social

Financials

SERIES B