Crystal Overview

Crystal is a Personality assessment platform that uses DISC behavioural framework method to provide personality insights into sales, hiring and training processes. It is also available as a mobile application for viewing profiles on the go.

The software includes a Crystal for Teams module that can be used for team building training. Personality assessments can be conducted at scale, quickly with personality playbooks for each of the team members providing actionable personality-based insights for one-on-ones, performance reviews, group meetings, conflicts, and more.

Crystal for Sales module provides insights on prospects that helps motivate buyers, drive deals to closure faster, and builds deep relationships. Crystal for Hiring helps HR teams through the hiring process with candidate assessments and understanding job fit, based on candidate personality type. It also helps with insightful interviews to assess candidates strengths and weaknesses.

Cuspera Reviews

32 buyers and buying teams have used Cuspera to assess how well Crystal solved their Social CRM needs. Cuspera uses 257 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social CRM needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Crystal.

Other priorities:

  • Scale Best Practices
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Improve ROI
  • Improve Internal Communications
  • Improve Brand Engagement
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Communication Management , Coaching , Social Media Management , as the business use cases that they have been most satisfied while using Crystal.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Communication Management with E-Mail and Social Media

4.79/5

Read Reviews (11)

"...You can Install Crystal for Chrome to generate predicted personality insights as you browse social media and send emails...." When Over Half of Communication Comes Through Body Language, Do You Understand How You Interact With Others When You're Not in the Room?
sending & publishing communications

4.61/5

Read Reviews (6)

"...You can Install Crystal for Chrome to generate predicted personality insights as you browse social media and send emails...."
Coaching

4.63/5

Read Reviews (7)

"...With Crystal you gather personality reports, check out more about an individual before you meet them, and receive personal coaching advice based on the DISC assessment...." 12 Tools to Improve Your Blog, CRM and Networking
Social Media Management with Social Media, Twitter and LinkedIn

3.18/5

Read Reviews (4)

"...Custom Communication Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone including you and your prospective clients...." Five Psychological Studies to Help You Shape Your Buyer Personas
social media analytics

4.12/5

Read Reviews (2)

"...Custom Communication Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone including you and your prospective clients...."
PEER EXPERIENCES
Communication Management with E-Mail and Social Media

4.79/5

Read Reviews (11)

"...You can Install Crystal for Chrome to generate predicted personality insights as you browse social media and send emails...." When Over Half of Communication Comes Through Body Language, Do You Understand How You Interact With Others When You're Not in the Room?
sending & publishing communications

4.79/5

Read Reviews (6)

Coaching

4.63/5

Read Reviews (7)

"...With Crystal you gather personality reports, check out more about an individual before you meet them, and receive personal coaching advice based on the DISC assessment...." 12 Tools to Improve Your Blog, CRM and Networking
Social Media Management with Social Media, Twitter and LinkedIn

3.18/5

Read Reviews (4)

"...Custom Communication Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone including you and your prospective clients...." Five Psychological Studies to Help You Shape Your Buyer Personas
social media analytics

3.18/5

Read Reviews (2)

17+ more Business Use Cases

Our AI advisor, Wyz, harnessed 257 insights from peers and experts to help you assess how these Crystal use cases fit your Social CRM needs.

Popular Business Setting

for Crystal

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Human Resources

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Crystal to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Crystal

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.59/5

Read Reviews (98)
FEATURES RATINGS AND REVIEWS
Personalization

4.59/5

Read Reviews (98)

IT and Other Capabilities

for Crystal

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.89/5

Read Reviews (9)
Data Export

2.18/5

Read Reviews (3)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.89/5

Read Reviews (9)
Data Export

2.18/5

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.88/5

Read Reviews (18)
Email Support

3.45/5

Read Reviews (3)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.88/5

Read Reviews (18)
Email Support

3.45/5

Read Reviews (3)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.67/5

Read Reviews (11)
Custom Reports

4.84/5

Read Reviews (21)
Analytics

4.64/5

Read Reviews (28)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.67/5

Read Reviews (11)
Custom Reports

4.84/5

Read Reviews (21)
Analytics

4.64/5

Read Reviews (28)

Software Failure Risk Guidance

?

for Crystal

Overall Risk Meter

Low Medium High

Top Failure Risks for Crystal

Vendor Profile Details

Company Name

Crystal

Year Founded

2014

HQ Location

90 Oceanside Dr, Nashville, Tennessee 37204, US

Employees

1-10

Social

Financials

Series B