Crystal: Use-Cases, Insights and Reviews | 2025 Cuspera

Crystal Knows helped a global sales and operational management company improve client communication and sales meetings. The company struggled to engage diverse leads across Europe, India, and Africa.... Crystal Knows provided AI-driven personality insights and meeting playbooks. Sales executives used the Chrome extension to prepare for meetings and understand client preferences. The result was more confident sales teams, better communication, and smoother meetings. The company saw improved client relationships and higher sales performance.
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Crystal Knows helped Allego improve sales outreach using personality intelligence. Allego's sales team used Crystal Knows to tailor messages to each prospect's personality. In the first month, respon...se rates increased by 18%. Booked meetings rose by 10-12% in three months. This led to more revenue and pipeline growth, with deals worth hundreds of thousands or millions in ARR.
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Crystal helps Ash Brokerage build better client relationships using personality data. The sales team uses Crystal to understand client behavior and tailor communication. This leads to faster trust an...d shorter sales cycles. Reps gain confidence and connect more deeply with clients. Crystal's Outlook integration gives actionable tips for impactful messaging. Ash Brokerage sees improved emotional intelligence and stronger client bonds.
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Crystal Knows helps Elevate Marketing Research connect better with decision-makers. Elevate uses Crystal to understand client personalities and communication styles. This lets them personalize outrea...ch and save time. They now build stronger relationships and see more stakeholder engagement. Crystal also helps Elevate manage meetings and improve storytelling. The team reports more partnerships and better business results.
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Crystal helps GoTeam improve hiring, sales, and team collaboration. GoTeam uses Crystal’s DISC personality framework to match candidates and remove bias in hiring. Sales reps use Crystal to tailor pi...tches and build trust faster with prospects. Daily use of Crystal deepens team relationships and boosts productivity. GoTeam reports increased synergy, trust, and productivity after adopting Crystal.
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Crystal helps HighRadius improve lead conversion. HighRadius used Crystal’s behavioral insights in their ABM process. Sales reps learned to personalize pitches using DISC profiles. After using Crysta...l, lead conversion increased by 13% in the first quarter. In the next quarter, lead conversion jumped to 31%. Crystal made it easier for reps to connect with buyers quickly.
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