Crystal Overview
Crystal is a Personality assessment platform that uses DISC behavioural framework method to provide personality insights into sales, hiring and training processes. It is also available as a mobile application for viewing profiles on the go.
The software includes a Crystal for Teams module that can be used for team building training. Personality assessments can be conducted at scale, quickly with personality playbooks for each of the team members providing actionable personality-based insights for one-on-ones, performance reviews, group meetings, conflicts, and more.
Crystal for Sales module provides insights on prospects that helps motivate buyers, drive deals to closure faster, and builds deep relationships. Crystal for Hiring helps HR teams through the hiring process with candidate assessments and understanding job fit, based on candidate personality type. It also helps with insightful interviews to assess candidates strengths and weaknesses.
Cuspera Reviews
32 buyers and buying teams have used Cuspera to assess how well Crystal solved their Social CRM needs. Cuspera uses 257 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social CRM needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Crystal.
Use Cases
Peers recommend Communication Management , Coaching , Social Media Management , as the business use cases that they have been most satisfied while using Crystal.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Communication Management with E-Mail and Social Media |
4.79/5 ★ |
"...Designed for businesses of all sizes, it is a personality assessment tool that helps manage communication skills through personalized coaching, personality AI & more...." Peer review from Crystal Project |
| sending & publishing communications |
4.61/5 ★ |
"...If you or your team members find yourself sending similar emails often, Gorgias can be a huge time-saver...." 25 Killer Apps You Should Be Using Now As Recommended by Top-Producing Agents |
| Coaching |
4.63/5 ★ |
"...With Crystal you gather personality reports, check out more about an individual before you meet them, and receive personal coaching advice based on the DISC assessment...." 12 Tools to Improve Your Blog, CRM and Networking |
| Social Media Management with Social Media, Twitter and LinkedIn |
3.18/5 ★ |
"...Will candidate social media analytics requiring zero candidate effort replace the growing set of short, engaging valid screening solutions?..." Short, Shorter, Shortest Online Tests vs. Candidate Social Media Analytics |
| social media analytics |
4.12/5 ★ |
"...Will candidate social media analytics requiring zero candidate effort replace the growing set of short, engaging valid screening solutions?..." Short, Shorter, Shortest Online Tests vs. Candidate Social Media Analytics |
| PEER EXPERIENCES | |
|---|---|
| Communication Management with E-Mail and Social Media |
4.79/5 ★ |
"...Designed for businesses of all sizes, it is a personality assessment tool that helps manage communication skills through personalized coaching, personality AI & more...." Peer review from Crystal Project |
|
| sending & publishing communications |
4.79/5 ★ |
| Coaching |
4.63/5 ★ |
"...With Crystal you gather personality reports, check out more about an individual before you meet them, and receive personal coaching advice based on the DISC assessment...." 12 Tools to Improve Your Blog, CRM and Networking |
|
| Social Media Management with Social Media, Twitter and LinkedIn |
3.18/5 ★ |
"...Will candidate social media analytics requiring zero candidate effort replace the growing set of short, engaging valid screening solutions?..." Short, Shorter, Shortest Online Tests vs. Candidate Social Media Analytics |
|
| social media analytics |
3.18/5 ★ |
17+ more Business Use Cases
Our AI advisor, Wyz, harnessed 257 insights from peers and experts to help you assess how these Crystal use cases fit your Social CRM needs.
Popular Business Setting
for Crystal
Top Industries
- Computer Software
- Marketing and Advertising
- Human Resources
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used Crystal to Acquire customers and Enhance customer relationships
Peer and Expert Opinion on Features
for Crystal
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (98) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (98) |
IT and Other Capabilities
for Crystal
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (9) |
| Data Export | Read Reviews (3) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (9) |
| Data Export | Read Reviews (3) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (18) |
| Email Support | Read Reviews (3) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (18) |
| Email Support | Read Reviews (3) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Custom Reports | Read Reviews (21) |
| Analytics | Read Reviews (28) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (11) |
| Custom Reports | Read Reviews (21) |
| Analytics | Read Reviews (28) |
Software Failure Risk Guidance
?for Crystal
Overall Risk Meter
Top Failure Risks for Crystal
Vendor Profile Details
HQ Location
90 Oceanside Dr, Nashville, Tennessee 37204, US
Employees
1-10
Social
Financials
Series B
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