Salesforce Social Studio Overview

This is a summary of the comprehensive capabilities and benefits of Salesforce Social Studio based on over 3231 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Salesforce Social Studio, Nimble CRM, Nutshell CRM, Sharelov, Adobe Premiere Pro, etc., all belong to a category of solutions that help Social CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Salesforce Social Studio is right for your needs? Our Cuspera AI engine can evaluate how Salesforce Social Studio fits your specific business needs, industry, and context. Get your personalized assessment report today.

Salesforce Social Studio supports business activities such as:

  • Social Media Management
  • Engagement Management
  • Communication Management
  • Content Management
  • Workflow Management

Salesforce Social Studio can help you with many business goals, such as Enhance Customer Relationships, Improve Digital And Social Presence, Acquire Customers, Build Brand Awareness, Improve ROI, etc. It can help manage these activities if you use Social Media and E-Mail for these needs. As a solution, Salesforce Social Studio's capabilities include Dashboard, Personalization, Alerts: Popups & Notifications, etc.

Salesforce Social Studio was founded in 1999. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...I like the social analytics features that can be created for each client specific to their analytical needs...." Peer review by User

Cuspera Reviews

50 buyers and buying teams have used Cuspera to assess how well Salesforce Social Studio solved their Social CRM needs. Cuspera uses 3231 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social CRM needs.

Business Priorities

Enhance Customer Relationships and Improve Digital And Social Presence are the most popular business priorities peers achieved using Salesforce Social Studio.

Other priorities:

  • Acquire Customers
  • Build Brand Awareness
  • Improve ROI
  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Internal Communications
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Engagement Management , Communication Management , as the business use cases that they have been most satisfied while using Salesforce Social Studio.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media

3.88/5 ★

Read Reviews (302)

"...I like the social analytics features that can be created for each client specific to their analytical needs...."
social media analytics

3.89/5 ★

Read Reviews (79)

"...Publishing, engagement, and social analytics now all share one cohesive URL and interface...."
engaging on social media

3.65/5 ★

Read Reviews (56)

"...We've started revamping how we post to social media, the kind of phrasing we use, to make things more engaging for our audience...."
scheduling post to social media

3.38/5 ★

Read Reviews (51)

"...Respond to social posts, manage your community, and provide customer support. ..."
managing social media account

4.50/5 ★

Read Reviews (43)

"...We use Social Studio to address managing social media accounts at scale...."
monitoring social media

4.46/5 ★

Read Reviews (23)

"...Along with monitoring social media conversations around your own brand, Salesforce Social Studio can also be used to listen in on conversations about your competitors and your industry...."
Engagement Management with Social Media

4.27/5 ★

Read Reviews (175)

"...The best feature is the "Engage" dashboard, which allows you to setup and interact with followers in a custom workflow...."
engaging and following up

4.27/5 ★

Read Reviews (153)

"...Salesforce's Nonprofit Starter Pack gives organizations built-in modules to track constituent's engagement metrics...."
Communication Management with Social Media and E-Mail

3.35/5 ★

Read Reviews (167)

"...Social Media Monitoring, Social Media Reporting, Social Media Analytics...."
sending & publishing communications

3.16/5 ★

Read Reviews (135)

"...I can publish, engage and analyze results/trends in conversation all in one platform...."
tracking & monitoring communications

4.60/5 ★

Read Reviews (29)

"...Examples of software that does monitor social media: Zendesk Support, Zoho Desk, Freshdesk, Salesforce Service Cloud (when connected with Salesforce Social Studio). ..."
PEER EXPERIENCES
Social Media Management with Social Media

3.88/5 ★

Read Reviews (302)

"...I like the social analytics features that can be created for each client specific to their analytical needs...." Peer review by User
social media analytics

3.88/5 ★

Read Reviews (79)

engaging on social media

3.88/5 ★

Read Reviews (56)

scheduling post to social media

3.88/5 ★

Read Reviews (51)

managing social media account

3.88/5 ★

Read Reviews (43)

monitoring social media

3.88/5 ★

Read Reviews (23)

Engagement Management with Social Media

4.27/5 ★

Read Reviews (175)

"...The best feature is the "Engage" dashboard, which allows you to setup and interact with followers in a custom workflow...." Peer review by Cole T, Digital Marketing Manager, Insurance
engaging and following up

4.27/5 ★

Read Reviews (153)

Communication Management with Social Media and E-Mail

3.35/5 ★

Read Reviews (167)

"...Social Media Monitoring, Social Media Reporting, Social Media Analytics...." Peer review by Agency
sending & publishing communications

3.35/5 ★

Read Reviews (135)

tracking & monitoring communications

3.35/5 ★

Read Reviews (29)

55+ more Business Use Cases

Our AI advisor, Wyz, harnessed 3231 insights from peers and experts to help you assess how these Salesforce Social Studio use cases fit your Social CRM needs.

Frequently Asked Questions(FAQ)

for Salesforce Social Studio

What is Salesforce Social Studio?

Salesforce Social Studio is a marketing cloud that administers marketing strategy across all social media channels. It helps businesses tap into the power of social media in their marketing, customer service, and sales organizations. It helps to improve digital and social presence and build brand awareness.

What is Salesforce Social Studio used for?

Salesforce Social Studio is a Social CRM Software mainly used by its customers to Enhance Customer Relationships and Improve Digital And Social Presence by Social Media Management, Engagement Management and Communication Management .

What are the top features of Salesforce Social Studio?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Salesforce Social Studio.

Who uses Salesforce Social Studio?

Salesforce Social Studio is used by Marketing And Advertising, Computer Software and Education among other industries.

What are Salesforce Social Studio alternatives?

Nimble CRM, Nutshell CRM, Sharelov and Adobe Premiere Pro are popular alternatives for Salesforce Social Studio.

Where is Salesforce Social Studio located?

Salesforce Social Studio is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

Popular Business Setting

for Salesforce Social Studio

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Education

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

Peers used Salesforce Social Studio to Enhance customer relationships and Improve digital and social presence

Peer and Expert Opinion on Features

for Salesforce Social Studio

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

3.62/5 ★

Read Reviews (64)
Personalization

3.70/5 ★

Read Reviews (48)
Alerts: popups & Notifications

1.99/5 ★

Read Reviews (33)
Templates

3.92/5 ★

Read Reviews (26)
Ticketing

0.70/5 ★

Read Reviews (13)
FEATURES RATINGS AND REVIEWS
Dashboard

3.62/5 ★

Read Reviews (64)
Personalization

3.70/5 ★

Read Reviews (48)
Alerts: popups & Notifications

1.99/5 ★

Read Reviews (33)
Templates

3.92/5 ★

Read Reviews (26)
Ticketing

0.70/5 ★

Read Reviews (13)

IT and Other Capabilities

for Salesforce Social Studio

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.40/5 ★

Read Reviews (282)
Data Export

2.45/5 ★

Read Reviews (152)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.40/5 ★

Read Reviews (282)
Data Export

2.45/5 ★

Read Reviews (152)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

3.99/5 ★

Read Reviews (20)
24/7 Support

3.85/5 ★

Read Reviews (296)
Phone Support

2.54/5 ★

Read Reviews (20)
Chat Support

2.33/5 ★

Read Reviews (13)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

3.99/5 ★

Read Reviews (20)
24/7 Support

3.85/5 ★

Read Reviews (296)
Phone Support

2.54/5 ★

Read Reviews (20)
Chat Support

2.33/5 ★

Read Reviews (13)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.59/5 ★

Read Reviews (14)
Analytics

4.38/5 ★

Read Reviews (229)
Custom Reports

4.08/5 ★

Read Reviews (433)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.59/5 ★

Read Reviews (14)
Analytics

4.38/5 ★

Read Reviews (229)
Custom Reports

4.08/5 ★

Read Reviews (433)

Software Failure Risk Guidance

?

for Salesforce Social Studio

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Social Studio

Vendor Profile Details

Company Name

Salesforce

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO