Salesforce Social Studio Overview

Salesforce Social Studio is a marketing cloud that administers marketing strategy across all social media channels. It helps businesses tap into the power of social media in their marketing, customer service, and sales organizations. It helps to improve digital and social presence and build brand awareness.

It helps to analyze conversations of industry and users from any source, responds to social posts, manage the community, and provides customer support, creates and approves content for multiple social networks and accounts, and monitor live displays of marketing, sales, and service activity.

Some of Salesforce Social Studio features include gaining relevant feedback across marketing, service, and sales campaigns, monitoring audience discussions using machine-learning sentiment analysis and image recognition to extract meaningful insights, provide customer service via social channels, boost high-performing social posts with built-in social advertising and many more.

Cuspera Reviews

50 buyers and buying teams have used Cuspera to assess how well Salesforce Social Studio solved their Social CRM needs. Cuspera uses 3231 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social CRM needs.

Business Priorities

Enhance Customer Relationships and Improve Digital And Social Presence are the most popular business priorities peers achieved using Salesforce Social Studio.

Other priorities:

  • Acquire Customers
  • Build Brand Awareness
  • Improve ROI
  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Efficiency
  • Grow Market Share
  • Improve Internal Communications
  • Establish Thought Leadership
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Engagement Management , Communication Management , as the business use cases that they have been most satisfied while using Salesforce Social Studio.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media

3.88/5

Read Reviews (302)

"...The need to monitor our social platforms in real-time to engage with our customers and help solve their issues...."
social media analytics

3.89/5

Read Reviews (79)

"...Engagement is also good as it can address trails of conversation with macros and tagging for social media reports easy to complete and manage...."
engaging on social media

3.65/5

Read Reviews (56)

"...And talk about retention When companies engage and respond to customer service requests over social media, those customers end up spending 20% to 40% more with the company. ..."
scheduling post to social media

3.38/5

Read Reviews (51)

"...The ease of simplicity and ability to oversee all feeds and all scheduled social media ...."
managing social media account

4.50/5

Read Reviews (43)

"...I love that you can access all the social accounts from one place and get nice eye catching analytics that can be displayed...."
monitoring social media

4.46/5

Read Reviews (23)

"...Social monitoring for a number of properties, posting listening...."
Engagement Management with Social Media

4.27/5

Read Reviews (175)

"...when, what site they posted it on, and what the engagement rate was with each shared post...."
engaging and following up

4.27/5

Read Reviews (153)

"...The software is used by brands to increase customer engagement, enhance social media campaigns, gain better understanding of audiences and industry, and provide better customer support...."
Communication Management with Social Media and E-Mail

3.35/5

Read Reviews (167)

"...I'm hoping it makes the experience of building and sending emails through Marketing Cloud an easier one...."
sending & publishing communications

3.16/5

Read Reviews (135)

"...For me, Marketing Cloud/Exact Target meets the basic requirements of what I need to do -- send emails, track those sends, format the email, etc...."
tracking & monitoring communications

4.60/5

Read Reviews (29)

"...Social Media Monitoring, Social Media Reporting, Social Media Analytics...."
PEER EXPERIENCES
Social Media Management with Social Media

3.88/5

Read Reviews (302)

"...The need to monitor our social platforms in real-time to engage with our customers and help solve their issues...." Peer review by Elizabeth C. W., Retail
social media analytics

3.88/5

Read Reviews (79)

engaging on social media

3.88/5

Read Reviews (56)

scheduling post to social media

3.88/5

Read Reviews (51)

managing social media account

3.88/5

Read Reviews (43)

monitoring social media

3.88/5

Read Reviews (23)

Engagement Management with Social Media

4.27/5

Read Reviews (175)

"...when, what site they posted it on, and what the engagement rate was with each shared post...." Peer review by Noelle S., Education
engaging and following up

4.27/5

Read Reviews (153)

Communication Management with Social Media and E-Mail

3.35/5

Read Reviews (167)

"...I'm hoping it makes the experience of building and sending emails through Marketing Cloud an easier one...." Peer review by Emily Knippa, Non-Profit Organization Management
sending & publishing communications

3.35/5

Read Reviews (135)

tracking & monitoring communications

3.35/5

Read Reviews (29)

55+ more Business Use Cases

Our AI advisor, Wyz, harnessed 3231 insights from peers and experts to help you assess how these Salesforce Social Studio use cases fit your Social CRM needs.

Frequently Asked Questions(FAQ)

for Salesforce Social Studio

What is Salesforce Social Studio?

Salesforce Social Studio is a marketing cloud that administers marketing strategy across all social media channels. It helps businesses tap into the power of social media in their marketing, customer service, and sales organizations. It helps to improve digital and social presence and build brand awareness.

What is Salesforce Social Studio used for?

Salesforce Social Studio is a Social CRM Software mainly used by its customers to Enhance Customer Relationships and Improve Digital And Social Presence by Social Media Management, Engagement Management and Communication Management .

What are the top features of Salesforce Social Studio?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Salesforce Social Studio.

Who uses Salesforce Social Studio?

Salesforce Social Studio is used by Marketing And Advertising, Computer Software and Education among other industries.

What are Salesforce Social Studio alternatives?

Nimble CRM and Nutshell CRM are popular alternatives for Salesforce Social Studio.

Where is Salesforce Social Studio located?

Salesforce Social Studio is headquartered at 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States.

Popular Business Setting

for Salesforce Social Studio

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Education

Popular in

  • Large Enterprise
  • Mid Market
  • Small Business

Peers used Salesforce Social Studio to Enhance customer relationships and Improve digital and social presence

Peer and Expert Opinion on Features

for Salesforce Social Studio

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

3.62/5

Read Reviews (64)
Personalization

3.70/5

Read Reviews (48)
Alerts: popups & Notifications

1.99/5

Read Reviews (33)
Templates

3.92/5

Read Reviews (26)
Ticketing

0.70/5

Read Reviews (13)
FEATURES RATINGS AND REVIEWS
Dashboard

3.62/5

Read Reviews (64)
Personalization

3.70/5

Read Reviews (48)
Alerts: popups & Notifications

1.99/5

Read Reviews (33)
Templates

3.92/5

Read Reviews (26)
Ticketing

0.70/5

Read Reviews (13)

IT and Other Capabilities

for Salesforce Social Studio

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.40/5

Read Reviews (282)
Data Export

2.45/5

Read Reviews (152)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.40/5

Read Reviews (282)
Data Export

2.45/5

Read Reviews (152)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

3.99/5

Read Reviews (20)
24/7 Support

3.85/5

Read Reviews (296)
Phone Support

2.54/5

Read Reviews (20)
Chat Support

2.33/5

Read Reviews (13)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

3.99/5

Read Reviews (20)
24/7 Support

3.85/5

Read Reviews (296)
Phone Support

2.54/5

Read Reviews (20)
Chat Support

2.33/5

Read Reviews (13)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.59/5

Read Reviews (14)
Analytics

4.38/5

Read Reviews (229)
Custom Reports

4.08/5

Read Reviews (433)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

2.59/5

Read Reviews (14)
Analytics

4.38/5

Read Reviews (229)
Custom Reports

4.08/5

Read Reviews (433)

Software Failure Risk Guidance

?

for Salesforce Social Studio

Overall Risk Meter

Low Medium High

Top Failure Risks for Salesforce Social Studio

Vendor Profile Details

Company Name

Salesforce

Year Founded

1999

HQ Location

415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Employees

10001+

Social

Financials

IPO