Bombora's B2Beacon helped MiQ connect campaign exposure and engagement to account-level insights. MiQ used B2Beacon to track which accounts were... reached and how they engaged, solving the challenge of last-mile attribution. For one SaaS client, B2Beacon increased impression match rates by 45% over pixel-only methods. The tool also revealed 18% more accounts with measurable campaign influence compared to CRM reporting. MiQ's clients gained a clearer view of B2B media impact and pipeline movement.
Leadfeeder helped S360 reach over 2. 7 million B2B users in Germany, Poland, and Austria. S360 used dynamic IP targeting...and Adform's Audience Marketplace to find high-fit SMB manufacturers. This approach increased click-through rates by 119% and lowered eCPC by 56%. S360 also improved frequency distribution and achieved about 5 seconds of attention per impression. The campaign scaled B2B awareness and engagement while reducing costs.
Alliant used Neutronian certified audience segments to test data quality in advertising. Causal IQ ran campaigns comparing Alliant's certified segments... to non-certified third-party segments. The test showed Alliant segments delivered lower conversion costs and higher video engagement rates. Alliant proved that certified, high-quality data improves campaign performance for advertisers. This case highlights the value of data quality in marketing and advertising.
Affinity Answers provided cookieless audience segments for Causal IQ travel campaigns. Causal IQ tested these segments against non-certified third-party segments.... The test used Neutronian certified Affinity Answers segments for one ad group and non-certified segments for another. Results showed that Affinity Answers segments improved campaign performance. This highlights the value of data-driven, cookieless targeting in digital advertising.
Driving ROI and results: Understanding the Impact of Buyer Intent Data Providers in Insurance
A Fortune 50 health insurance provider
- Insurance
Audience Designer by Semcasting helped a Fortune 50 health insurance provider reach health plan subscribers for preventative screening. The provider wanted... to find the best digital channel to engage members. Semcasting matched 92% of 4.5 million members to online IDs. Display ads outperformed SMS and email, driving over 40% of visits to landing pages and 2.5 times more engagement than SMS. Display also improved visitation rates by up to 8.5% compared to SMS. The campaign was cost-effective and avoided over-saturation.
Dstillery used its Multimodal AI to help a global airline brand reach budget flight shoppers and frequent travelers. The airline wanted... privacy-safe targeting for prospecting. Dstillery recommended Pre-built and Custom AI audiences. The Pre-built audience achieved a 47% lower CPA than the benchmark. The Custom AI audience achieved an 83% lower CPA. The airline continued using Dstillery’s Custom AI audiences for future campaigns.
A small IT services firm
- Information Technology And Services
A small IT services firm needed an IP geolocation service for three projects. They found existing solutions either too expensive... or low quality. They decided to build their own GeoIP database. After a few months of work, they launched their own API in February 2018. They now offer this service to the public with flexible pricing.
Driving ROI and results: Understanding the Impact of Buyer Intent Data Providers in Computer Software
LightTrans
- Computer Software
- Small
Jena, Germany
Lead Forensics helped LightTrans close a €130,000 software deal in under four months. The platform showed which companies visited their... website and what pages they viewed. LightTrans used this data to find the right technical contacts and restart conversations with lapsed prospects. The team prioritized leads by region and relevance to optics and physics. Lead Forensics also enabled better reporting and attribution of sales to website activity.
Recent adoption and success with Buyer Intent Data Providers software in Food And Beverages
Hennessy
- Food & Beverages
- Large
People Pattern's audience intelligence platform helped Hennessy analyze its diverse fan base. The data showed 42% of the audience was... near the legal drinking age, posing a marketing challenge. Hennessy used these insights to target ads to legal-age consumers and personalize content. The brand improved campaign relevance and engagement by focusing on audience demographics and interests. This approach helped Hennessy connect with both new and loyal customers.
Igenics uses high-quality, clinically-studied ingredients like L-Theanine and Ashwagandha in its health supplements. The company focuses on natural solutions to... help with stress, mood, and sleep. Customers report better energy, improved mood, and better sleep after using Igenics products. Igenics is known for strict quality control and transparency about ingredient sourcing. The brand also offers educational resources to help people make healthy choices.
The Latest Buyer Intent Data Providers Deployments delivering value in Retail
A leading home furnishing retailer
- Retail
- Large
Cuebiq helped a leading home furnishing retailer measure the impact of regional media campaigns. The retailer saw 273 more store... visits, beating projections by 2.78%. Visits from new customers increased by 22.28% compared to those not exposed to the campaign. Using control versus exposed device analysis, the retailer confirmed these visits were from new customers. The campaign proved effective in driving store traffic and acquiring new customers.
Pleasepoint's predictive AI platform helped Flormar boost its loyalty program. Flormar saw a 47% higher average ticket and 69% repeat... purchase rate in its customer club. The solution used advanced customer segmentation, real-time personalization, and omnichannel integration. Automated CRM communications and predictive analytics improved customer retention and engagement. Flormar unified online and offline data for a seamless retail experience.
