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Buyer Intent Data Providers in Action in Marketing And Advertising

 

Publicis Media - Marketing And Advertising - Very Large

Paris, France

Publicis Media used GWI custom research to help Sensodyne increase purchase intent in South Africa. The team built a detailed... survey to understand consumer attitudes, preferences, and barriers in the tooth sensitivity market. Insights revealed gaps in awareness of Sensodyne’s benefits and key purchase drivers like price and product strength. Publicis Media developed a targeted strategy using these findings, focusing on TV, in-store, and online ads. The campaign reached a wider audience and grew the pool of Sensodyne buyers.

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Sokal - Marketing And Advertising - Medium

Raleigh, USA

Sokal used Dstillery’s Predictive Bidding to improve ad campaign results. The agency wanted to reach car buyers without third-party cookies.... They ran display, dynamic display, and video ads. Predictive Bidding, powered by ID-free targeting, outperformed ID-based targeting. Sokal saw 59% better CPM for video, 61% better CPM for display, and 75% better CPM for dynamic display.

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Alliant - Marketing And Advertising - Medium

Alliant used Neutronian certified audience segments to test data quality in advertising. Causal IQ ran campaigns comparing Alliant's certified segments... to non-certified third-party segments. The test showed Alliant segments delivered lower conversion costs and higher video engagement rates. Alliant proved that certified, high-quality data improves campaign performance for advertisers. This case highlights the value of data quality in marketing and advertising.

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The Latest Buyer Intent Data Providers Deployments delivering value in Retail

 

Condis - Retail - Large

Barcelona, Spain

Pleasepoint's AI platform helped Condis, a major Spanish supermarket chain, deliver one-to-one personalization for online shoppers. Condis used predictive marketing... to automate CRM communications and personalize the eCommerce experience in real time. This improved customer engagement and loyalty. The solution also reduced operational workload for campaign management. Condis saw increased conversion rates across digital channels.

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A leading home furnishing retailer - Retail - Large

Cuebiq helped a leading home furnishing retailer measure the impact of regional media campaigns. The retailer saw 273 more store... visits, beating projections by 2.78%. Visits from new customers increased by 22.28% compared to those not exposed to the campaign. Using control versus exposed device analysis, the retailer confirmed these visits were from new customers. The campaign proved effective in driving store traffic and acquiring new customers.

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The Buyer Intent Data Providers Blueprint for Better Selection Decisions in Insurance

A Fortune 50 health insurance provider - Insurance

Audience Designer by Semcasting helped a Fortune 50 health insurance provider reach health plan subscribers for preventative screening. The provider wanted... to find the best digital channel to engage members. Semcasting matched 92% of 4.5 million members to online IDs. Display ads outperformed SMS and email, driving over 40% of visits to landing pages and 2.5 times more engagement than SMS. Display also improved visitation rates by up to 8.5% compared to SMS. The campaign was cost-effective and avoided over-saturation.

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Buyer Intent Data Providers in Action in Mechanical Or Industrial Engineering

 

Pronomic - Mechanical Or Industrial Engineering - Medium

Täby, Sweden

Leadfeeder helped Pronomic boost qualified leads by 55% and website traffic by 60%. The company used Leadfeeder to identify anonymous... website visitors and segment them for targeted campaigns. Marketing and sales teams now work together using real buyer signals, not guesses. Local teams in five European markets use enriched data and automated LinkedIn workflows to reach the right contacts. Pronomic doubled identified website visits and improved campaign results across regions.

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The Buyer Intent Data Providers Blueprint for Better Selection Decisions in Financial Services

 

a major US investment firm - Financial Services - Very Large

USA

Dataprovider. com helped a major US investment firm make better investment decisions. The firm used Dataprovider.com to analyze Wirecard’s client...base. The data showed many high-traffic gambling and torrent sites in Asia used Wirecard. Based on these insights, the firm decided not to invest in Wirecard. This case shows how web data can reveal risks before earnings reports.

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The Buyer Intent Data Providers Blueprint for Better Selection Decisions in Entertainment

 

MTV - Entertainment - Large

New York, USA

MTV used Colligent's keyword targeting for the relaunch of Punk'd on Facebook. They wanted to reach a specific audience and... build buzz for the show. Colligent provided targeted keywords based on TV, music, and celebrity interests. The campaign ran for a week and generated 4.2 million impressions. It achieved a 1.644% click-through rate and 38% of clicks led to page engagement within two days.

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The Buyer Intent Data Providers Blueprint for Better Selection Decisions in Transportationtruckingrailroad

 

Avail Logistics - Transportation/Trucking/Railroad - Small

UK

Lead Forensics helped Avail Logistics improve prospecting by identifying logistics businesses visiting their website. The sales team focused on companies... already showing buying intent, reducing time spent on cold outreach. Marketing gained insight into which pages attracted the most relevant traffic. Lead quality improved, and first conversations became more relevant. Both sales and marketing teams acted on real buyer intent, leading to a stronger pipeline.

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The Latest Buyer Intent Data Providers Deployments delivering value in Information Technology And Services

A small IT services firm - Information Technology And Services

A small IT services firm needed an IP geolocation service for three projects. They found existing solutions either too expensive... or low quality. They decided to build their own GeoIP database. After a few months of work, they launched their own API in February 2018. They now offer this service to the public with flexible pricing.

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Recent adoption and success with Buyer Intent Data Providers software in Computer Software

 

SugarCRM - Computer Software - Medium

Cupertino, USA

SugarCRM used Bombora and Triblio to align sales and marketing teams. Their SDRs replaced manual spreadsheets with intent data and... account scoring. This helped them spot in-market accounts and prioritize outreach. Ten weeks after launch, they found $2 million in new pipeline. Two weeks later, they doubled that amount. The new process made their outreach faster and more targeted.

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The Buyer Intent Data Providers Blueprint for Better Selection Decisions in Food And Beverages

Hennessy - Food & Beverages - Large

People Pattern's audience intelligence platform helped Hennessy analyze its diverse fan base. The data showed 42% of the audience was... near the legal drinking age, posing a marketing challenge. Hennessy used these insights to target ads to legal-age consumers and personalize content. The brand improved campaign relevance and engagement by focusing on audience demographics and interests. This approach helped Hennessy connect with both new and loyal customers.

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Recent adoption and success with Buyer Intent Data Providers software in Health Wellness And Fitness

Igenics - Health, Wellness And Fitness

Igenics uses high-quality, clinically-studied ingredients like L-Theanine and Ashwagandha in its health supplements. The company focuses on natural solutions to... help with stress, mood, and sleep. Customers report better energy, improved mood, and better sleep after using Igenics products. Igenics is known for strict quality control and transparency about ingredient sourcing. The brand also offers educational resources to help people make healthy choices.

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The Latest Buyer Intent Data Providers Deployments delivering value in Media Production

 

European TV Broadcaster - Media Production - Large

TelmarHelixa’s Adloc helped a large European TV broadcaster manage real-time ad spot allocation across 50+ countries. The broadcaster needed to... handle live sports events, unpredictable schedules, and complex localization. Adloc integrated with their ad sales and traffic systems, automating manual processes and enabling dynamic spot allocation. This improved inventory utilization, streamlined operations, and increased revenue potential for both local and pan-European campaigns.

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Driving ROI and results: Understanding the Impact of Buyer Intent Data Providers in Consumer Goods

 

A global lifestyle brand - Consumer Goods - Large

Rascasse helped a global lifestyle brand avoid a risky influencer partnership. Their audience overlap analysis showed only 4% of the... influencer's followers matched the brand's target. Risk screening also found an undisclosed controversy. The brand switched to an alternative with 2 million followers and 78% audience overlap. This led to 3x higher engagement and zero brand risk incidents during the campaign.

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