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Ortto Alternatives
(3470)Marketing automation software to personalize the customer journey
Top 62 Ortto Alternatives
AgencyAnalytics
SEO Reporting Tool & Marketing Dashboards for Agencies
Ortto excels in supporting large enterprises and focuses on engagement and communication management, whereas AgencyAnalytics offers robust capabilities in white labeling and social media management, appealing strongly to the marketing and advertising industry. Ortto provides extensive vendor support options, making it a good choice for complex operational environments. AgencyAnalytics, with its diverse analytics offerings and primary focus on integration, attracts users seeking a comprehensive approach to data management and social media analysis. ...
Yespo Оmnichannel CDP
Multichannel marketing strategies to increase business efficiency
Yespo Оmnichannel CDP is a Customer data platform that enables businesses to manage customer segmentation, email marketing, multiple campaigns, and more. Some of its features include a single ...
Lead Liaison
Lead Liaison - Marketing Automation
Lead Liaison provides marketing automation and lead management solutions including lead scoring, lead nurturing, lead distribution and lead tracking. It is designed to help companies drive traffic to their website and then turn that traffic into leads. ...
Lead Liaison attracts, converts, close and retain leads. It drives demand to a company’s website then turns that demand into real-time, actionable, and measurable leads. Leads can then be managed entirely with Lead Liaison: generate, score and nurture leads before being notified when the lead becomes qualified for sales.
Lead Liaison solutions include event lead management, marketing automation, sales automation, website visitor tracking and more. Lead Liaison’s marketing automation platform contains all the solutions a marketing team needs to step into the world of modern marketing. Lead Liaison offers advanced nurturing and segmentation capability along with unique features such as content creation.
omnisend
Omnisend: Ecommerce Marketing Automation for Smart Marketers
Omnisend is an ecommerce marketing automation platform for marketing teams to increase sales, revenue and increase customer engagement. Omnisend helps marketing teams to send designated and ...
Omnisend comes with advanced automations, campaign boosters to reengage with the inactive customers, omnisend uses combination of forms and dynamic email capture features to collect visitor information.
VBOUT
An all-in-one, powerful and easy-to-use marketing automation platform
VBOUT caters to large enterprises in the marketing sector with a focus on social media and email, featuring comprehensive engagement and campaign management. It helps businesses acquire customers and enhances relationships with its robust analytics and custom reporting. Ortto serves a broader industry range with a strong emphasis on integration and email communication. Its strengths lie in enhancing customer relationships and optimizing ROI. Ortto attracts enterprises needing robust support and lead nurturing capabilities. ...
Klaviyo
Marketing Automation & Email Platform for Ecommerce businesses enabling brand building and sales growth
Klaviyo is a Marketing and E-mail Automation software for online / e-commerce businesses, (entrepreneurs, marketers, brand managers, product managers, digital marketers), to grow their sales. It can be used by businesses of any size, ranging from start-ups to large enterprises. ...
The software helps the business owner understand the customer better by building customer profiles, segmenting them, analyzing them and engaging with them effectively using various campaigns such as call, email and social media, with a data-driven analytical approach.
Some salient features include One-click integrations, ROI-based reporting, E-mail Personalization, profiles segmentation, customer analytics, pre-built autoresponders, Facebook advertising, website tracking, dynamic data blocks, product recommendations, custom activity fields, drag-and-drop email design, smart sending, responsive e-mail templates, E-mail newsletters, automated list imports, real-time tracking of e-mail campaigns and AB Testing to optimize.
Bloomreach
Bloomreach - Powering Enterprise CMS and Optimizing Commerce Experiences
Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. ...
Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. It is built specifically for brands, retailers and B2B companies who want to grow their revenue online while delivering each of their customers a premium, personalized experience. It helps to improve consistency and increase sales and revenue.
Bloomreach is backed by over a decade of AL/ML investment focused on digital commerce. Its models, algorithms, category-specific taxonomies, synonym libraries, and semantic AI and machine-learning outperform the market and drive meaningful revenue growth for clients. It also leverages the learnings from searches and transactions with an API-first set of solutions meant to help them reach and exceed the business goals.
Its features include semantic search to find products fast, working in tandem with merchandisers to help them be more data-driven and impactful, creating and controlling the whole experience across all channels, product discoverability with pathways, creating rules, and customizing the product list to achieve business goals and more.
Zapier
The easiest way to automate your work
Ortto and Zapier are both marketing automation solutions with distinct strengths. Ortto excels in engagement and follow-up management, crucial for businesses focusing on customer interaction. It caters to large enterprises with strong support channels like 24/7 service. Zapier shines in workflow management and social media engagements, appealing to diverse industries and facilitating seamless integrations. Its robust data capabilities and expansive user base make it a go-to for organizations of varying sizes. Choose Ortto for personalized customer engagement and Zapier for efficient, automated workflows. ...
ProcessGene BPM Software
Software solutions for Business Process Management
Ortto and ProcessGene BPM Software are both marketing automation solutions, yet they cater to different user needs and operational scales. Ortto excels in engagement and customer relations through versatile channels like email and chat and supports large enterprises primarily in marketing and IT sectors. ProcessGene BPM Software focuses on core organizational governance and compliance with robust reporting features, suitable for enterprises aiming to enhance workflow efficiencies. Support and integration capabilities further differentiate them, targeting different business objectives and user segments. ...
Hey Oliver
heyoliver - All-in-one Marketing Automation Software ...
Hey Oliver is an all-in-one marketing software that aids in lead generation and sales growth. Personalized campaigns are delivered to boost company performance.
Firebase
Build, Improve, Grow | Mobile App Success Made Simple
Ortto excels in customer engagement management and is popular among large enterprises and the marketing industry. It integrates well with various tools and offers a comprehensive support system, catering to businesses focusing on customer acquisition and relationship enhancement. On the other hand, Firebase offers robust analytics and integration capabilities, thriving among computer software and internet industries. It's ideal for businesses aiming to scale best practices and enhance efficiencies. Both products serve distinct user segments with their unique features and operational alignments. ...
Sendoso
Automation tool to connect with customers and drive revenue
Ortto and Sendoso are powerful marketing automation tools, each catering to distinct user needs. While Ortto excels in customer engagement with strong workflow and integration capabilities, Sendoso specializes in direct mail marketing and prospect gifting. Ortto is favored by large enterprises and excels in data reporting, while Sendoso suits enterprises focusing on lead generation and nurturing through personalized engagement tactics. Choosing the right tool depends on your marketing goals and target customer engagement strategies. ...
MailerLite
Email marketing platform with advanced features and powerful tools
Mailerlite is an email and digital marketing automation platform for marketing teams to increase customers, to enhance customer relationships and sales. Mailerlite helps marketing teams to build ...
Mailerlite comes with drag and drop editor, rich text editor, custom html editor, newsletter template and ecommerce campaigns for creating amazing campaigns. It uses prebuilt template to build creative and attractive landing pages. It uses A/B testing split testing for find the best performing landing page and make landing page GDPR complaint. It uses drag and drop builder to create pop-ups without having to code and build custom surveys by using the pre-built blocks.
ActiveCampaign
CXA Platform to engage with their customers
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on the active campaign’s mix of pre-built automation and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ...
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Delivra
Marketing automation that's straightforward to measure success
Delivra is an email platform that designs custom solutions to help marketers and agencies automate highly personalized, event-driven campaigns that increase the long term loyalty and lifetime value of their customers. ...
Delivra creates email campaigns for customers, tracks results of promotion campaigns and measures the return on investment. It provides both pre-defined as well as custom email templates that can be sent to potential customers based on their profile data. The tool can send automated thank you emails, birthday coupons and product promotion newsletters to select customer segments.
Delivra features include Build effective campaigns, reach the audience and keep it growing, and Improve marketing strategy with insights and teamwork, Drag-and-drop editor, email templates, email previewer, SMS messaging, List building, Segmentation, Preference center, Engagement scoring, Social share, marketing automation, email nurturing, A/B testing, insights and reports, and more.
Paminga
Wish list of modern capabilities for marketing operations
Net-Results is a marketing automation tool with powerful segmentation capabilities. Segments can be used to drive analytics, workflows, campaigns, and more. It helps to improve ROI and acquire customer. ...
Net-Results is Intuitive Software with Powerful Tools to Create, Connect, and Engage.
Net-Results provides all the features required and expected like creating personalized messages that drive more engagement and opportunities, personalize content for leads, customers, & high value prospects, automatic marketing workflow, sales alert and enablement and much more.
Makesbridge
Marketing Automation & Lead Nurturing Platform to increase sales and marketing results
Makesbridge is a marketing automation software that offers a comprehensive feature set and combines mass email, sales automation, and business intelligence into a single package. Makesbridge ...
Makesbridge offers a reliable email marketing platform that helps users achieve their marketing goals. Email marketing automation allows to save time and make a series of touchpoints with prospects. Makesbridge is integration-ready with these business applications and software such as Google Drive, Salesforce, Facebook, and LinkedIn, allowing to extend Makesbridge functionality and streamline many of marketing processes.
WebEngage
Marketing Automation tool to craft contextual and personalized campaigns
Ortto and WebEngage provide comprehensive marketing automation solutions with distinct strengths. Ortto focuses on integration and custom reporting, appealing to large enterprises and marketers. WebEngage excels in engagement management and analytics, serving a diverse range of businesses from IT to retail. Both cater to core marketing needs but differ in user preferences and industry focus. ...
Tatango
Text Message Marketing Software Platform
Tatango is a cloud-based mass text messaging marketing solution which allows enterprise marketers to send SMS, MMS, and RCS messages to customers and subscribers as part of marketing campaigns. It is designed specifically for high volume mass text messaging, and offers messaging speed, customization tools, and personalized support to help enhance marketing campaigns for brands. ...
Tatango helps marketers track and visualize subscriber trends based on date ranges and subscriber count using graphical representation tools. Subscribers can be managed within the system and sorted into segments based on demographic data or historical actions, in order to facilitate more personalized targeting.
Tatango offers features such as workflow configuration, subscriber segmentation, and trend analytics, to help facilitate high volume mass text messaging. Users can customize messaging workflows with the ability to configure requests for information (RFIs), opt-in and opt-out messages, failed message retries, and event-triggered actions. Analytics are generated to provide insight into metrics such as subscriber trends, number of opt-ins and opt-outs, message opens, message bounces, number of unsubscribes, and more. Tatango integrates with a range of third party systems including MailChimp, HubSpot, Marketo, ActiveCampaign, and more to facilitate seamless data sync and subscriber management across platforms.
Sharpspring
Sales & Marketing Automation Platform to boost conversions and deliver results.
SharpSpring is a sales and marketing automation platform for sales and marketing team to drive more leads and increase sales. It primarily helps with campaign management, blog development, ...
It comes with built in analytics and automation capabilities for campaign management, sales automation and dynamic form building.
Zymplify
Sales & Marketing Automation Software to accelerate business revenue
Zymplify is an automated prospecting and lead qualification software intended to accelerate business' revenue by turning strangers into customers. It offers business qualified prospects who are actively looking for products or services and gives a complete toolkit to connect with them and close sales at speed. ...
Zymplify is a cloud marketing platform that offers a personalized integrated digital toolbox that aids in online marketing and also offers additional marketing services around the platform through their dedicated team, enabling businesses and corporate clients to automate their marketing process and market themselves in a convenient, hassle-free and effective manner.
Zymplify features include LinkedIn prospector, website intent, intent signals, landing page builder, lead management, multichannel marketing, web forms, pop-ups, persona builder, digital ads, social media, pipeline, activity calendar, built-In CRM, list management, channel ROI / setup, marketing calendar, and more.
User.com
Marketing & Sales Automation Software
User.com is an advanced marketing and sales automation software. It aimed at boosting engagement and improving conversion by using a single data source for your customers. It engages visitors, gains more lead and increases conversion on the website. ...
User.com delivers the omnichannel communication experience. It allows users to gather information about prospects and communicate with them via live chat through chatbots. Other contact details of clients are collected by SMS, popups, or web push notifications as per individual preference. It helps companies streamline internal processes and grow their business faster.
User.com features include gaining insights about website visitors, generate leads, increase sales, streamline processes, and provide exceptional support.
Kizen
Next-Gen Platform To Power The Future of Business
Kizen is a sales, marketing, and experience platform that helps companies drive smarter, faster growth, deliver amazing, personalized customer experiences, and unleash their full potential. It helps the teams save time, work smarter, and deliver personalized experiences that drive faster growth. It also helps in acquiring customers and increases customer lifetime value. ...
Kizen provides powerful capabilities to attract and convert new buyers and create customers for life. It helps to drive more sales from any device with a modern, intuitive interface. It also combines all data from across the customer journey providing a complete, and highly accurate view of the business. It is a single repository to store all of the data, completely customizable to the business.
Its key features are the ability to create amazing and effective data-driven campaigns with ease, keep all of the most important priorities, prospects, deals, and customers automatically organized and accessible, provides accurate, actionable insights that help in making the best decisions possible, real-time tool to access the most important data quickly and easily and more.
Upland adestra
Email automation software that inspires engagement and drives conversions
Upland Adestra is an email automation platform that helps to create and automate engaging targeted email campaigns, to the highest of the brand standards. It helps to increase sales and revenue and enhance customer relationships. ...
Adestra platform offers powerful yet easy-to-use data management, segmentation, automation, in-depth reporting, and campaign creation to engage the customers. It also empowers marketers to maximize ROI through email-driven technology.
Its features include easy view, launch, and organizing email campaigns, ensure the content is timely, relevant, and personal, connect to the audience, anywhere, any time, any device, data flexibility giving the full visibility across the board, build and launch beautiful emails in minutes, gain insight and build highly-reliable data-driven marketing strategies and much more.
Manago
Customer data platform with omnichannel communication to improve conversion
SALESmanago is the only no-code, AI-driven Customer Data, and Marketing Automation Platform, used by 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, BMW, Crocs, Victorias Secret and many other global brands. Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe with 2 months of free Proof of Concept. ...
SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.
The capabilities that are found in SALESmanago are: Command Center, AI Search Engine, Loyalty Program, Pop-up creator, AI & Machine Learning, Live chat with AI recommendations, Analytics & Reporting, Behavioural Profiling, Customer Value Management, Omnichannel Communication, Personalization, Product Recommendations, Real-Time Data Processing. These are achieved using features such as: Customer Data Platform, CRM & Dynamic Segmentation, Email Marketing, Lead Generation, Marketing Automation, Mobile Marketing, Social Media, Web Push, Website Personalization, A/B/X Testing and Optimization, Advertising Network & DMP.
Ready to use integrations for the most popular eCommerce platforms, CRM & ERP systems, marketing and sales tools.
HubSpot
Marketing Automation Software for inbound marketing and sales
Ortto and HubSpot are leading marketing automation tools. Ortto focuses on engagement management and enhancing customer relationships, fitting well with larger enterprises in marketing and IT industries. HubSpot excels in social media and communication management, catering to a broader range of business sizes and industries with extensive integration and analytics features. Both solutions offer robust support and channel capabilities, yet vary significantly in user scale and industry adaptability. ...
ReSci
Email marketing automation with AI to deliver relevant experiences to the customers
ReSci is email automation and customer data platform that empower innovative marketers with artificial intelligence to deliver relevant experiences to their customers. It helps to enhance customer relationships and increase customer lifetime value. ...
ReSci supports identifying hidden patterns in the customer data to make impactful data-driven decisions and sync the data effortlessly to other platforms to optimize the ad, onsite, and mobile campaigns. It helps in time-saving and organizes all the data across channels.
Some of its features include complete lifecycle automation, intelligent item triggers, ML product recommendations, predictive lead scoring, ad optimization and Facebook sync, and more.
LeadSquared Marketing Automation
Marketing Automation and CRM Software for higher sales productivity
Leadsquared Marketing Automation is an end-to-end marketing automation software used by marketers and entrepreneurs to grow their businesses faster. It is used to capture leads, nurture leads, ...
Some salient features of Leadsquared Marketing Automation include workflow builder, email marketing, landing pages, lead scoring, website tracking, list segmentation.
Drip
The Ecommerce Revenue Engine
Drip is a marketing automation platform for marketing teams to increase customer engagement and revenue. Drip helps teams to build personalized marketing experiences, drive meaningful engagement ...
Drip comes with tags, events and custom fields to keep a tab on how customers are interacting with the store. Drip's prebuilt workflow helps in automatically engaging with folks at a critical moment. It offers dashboards that help in viewing must-have engagement metrics, analytics.
Selligent
Grow your marketing prowess with flexible, privacy-centric automation tools
Selligent Marketing Cloud is an AI-powered omnichannel marketing automation platform that enables B2C marketers to provide personalized customer experiences across all channels and devices. ...
Selligent Marketing Cloud includes Omnichannel Execution, Customer Experience, AI & Machine learning, Open Architecture & Integrations, Email, Website and Mobile Personalization, Behavioral Retargeting, Universal Consumer Profile & CDP Capabilities and Reporting and Optimization.
The Omnichannel Execution enables integrated consumer interactions across all channels, and data collection and analysis covering all customer touchpoints. The Open Architecture & Integrations feature enables seamless integration with the rest of the business solutions. The Email, Website and Mobile Personalization feature provides personalized messaging, delivered through multi-channel campaigns.
Maropost
Marketing Automation platform for multi-channel customer engagement
Maropost is a unified customer engagement platform that connects companies with their customers at every step of their journey. It is designed for enterprises looking to engage the audience with personalized messages across every channel to boost engagement and revenue. ...
It features data-driven marketing, unified cross-channel engagement, contact lists, shopping cart solutions, customer management, payment gateway integration, commerce analytics and integrations.
It supports every stage of the customer lifecycle by setting campaigns and content on autopilot to deliver an outstanding customer experience. It connects customer data from different channels into a powerful profile that helps to understand each customer’s lifetime value. It provides customer’s marketing activity in a single view and offers detailed reports on conversion rates, repeat customer and revenue loss due to abandoned carts.
eTrigue DemandCenter
Marketing Automation Platform to scale demand generation for partners
eTrigue DemandCenter is a marketing automation platform that helps to launch more marketing campaigns and generate more qualified leads using existing resources. It helps to improve ROI and increase sales and revenue. ...
eTrigue DemandCenter helps marketers with inbound and outbound marketing tools like drag and drop email builder, easily reach the right prospects, build and launch campaigns and many more that are easy to use, loaded with capability and don’t require a crowd of specialists to operate effectively.
Some of the benefits and highlights of DemandCenter include CRM integration, email marketing, Google Adwords visibility, real-time lead alerts, drag, and drop campaign creation, and many more.
Listrak
Marketing automation platform that delivers seamless, personalized cross-channel interactions
Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement. It is primarily a multi-channel marketing ...
Key features of Listrak include: Cross-channel orchestration, customer insights, unified 360 customer profile, behavioral based triggers, and predictive personalization. Listrak platform helps to unlock unified customer data through powerful exploration and visualization tools integrate customer insights actionable through segmentation, automation and orchestration. It automatically generates timely and relevant messages directly across customer journey to influence purchase intent to maximize customer life time value.
OutboundEngine
Marketing Automation platform to target new customers, build loyalty and close more business
Ortto and OutboundEngine are both tools in the Marketing Automation field but cater to different needs. Ortto excels in integration and security, making it suitable for large enterprises in technology-driven sectors. Meanwhile, OutboundEngine shines in social media management, catering primarily to real estate and financial services, ensuring a strong digital and social presence. ...
Act-On
An automated Growth Marketing Platform
Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI) ...
It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.
Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights
Ontraport Marketing Automation
Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle
Ontraport Marketing Automation platform guides contacts through marketing funnel. It creates automated experiences, personalize responsive customer journeys and build a fully integrated campaign. It helps to improve on ROI, sales & revenue. ...
Ontraport’s marketing automation software seamlessly connects to every other aspect of marketing effort. Emails are sent to leads and customers, the landing pages are used to showcase products and services, the ecommerce functionality is used for selling online, and CRM houses all leads’ information all in the same platform as the marketing automation that ties it all together. This all-in-one functionality equips business to create complex, customized marketing that improves business growth.
With the ability to incorporate both online and offline assets into one campaign map, Ontraport allows to fully coordinate the entire customer experience. Integrate email messages, SMS texts, internal tasks, digital ads, landing pages, opt-in forms and much more to create complete automated funnels.
SMS-Magic
Conversational Text Messaging for Business
SMS-Magic is a leading text messaging platform for businesses like financial services, higher education, retail, staffing, wellness, and more. It helps to create powerful, personalized connections with the customers. It helps to scale best practices and improve ROI. ...
SMS-Magic allows business text messaging to turn the CRM into a powerful conversational platform. It delivers native Salesforce SMS messaging, featuring deep integration at an architectural level. SMS-Magic helps to grow the pipeline with text messaging campaigns, and grow revenue with relevant conversations.
Some of its features include automatically generating native Visualforce components, creating campaigns as easy as click, click, text, using clickable campaign builder and providing guidance alerts to new messages, creates rep worklists and monitors high-value conversations.
Customer.io
Send Automated Messages. Deliver Results.
Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers. ...
An integration with Customer.io provides the complete information of the user which helps in sending personalized messages to the individual. It’s A/B testing helps to review the data and further improve the performance.
Customer.io provides multiple ways to get real-time business data from the product which updates the user database. Its segmentation platform helps to enhance the performance by calculating the real-time and performance scale of the business and the workflow builder allows to create high-performance campaigns in an intuitive drag-and-drop interface to reach the customer whenever and wherever they are.
Dailystory Marketing Suite
DailyStory | Digital marketing solutions for growing businesses
Dailystory is a Campaign attribution platform that can be used by B2Bs to address their campaign attribution strategy. It includes Email Marketing, Marketing Automation and CRM, providing the process, consistency and measurement of marketing campaigns. It can be used in enterprises and by marketing professionals and agencies. ...
Dailystory tracks website visitor’s experience, along with details about recurring visits and enables tagging visitors for remarketing. Tracking of leads and the keywords that convert leads to visitors, optimising the website to match customer behaviours and patterns, identifying anonymous visitors are some of the other features of the Track and Measure module of the software.
The Automate and Nurture customers module features tools for creating customer campaigns, automation of customer follow-up and outreach, reminders and offers through targeted text messages on mobile devices, personalized email marketing campaigns, scoring and ranking of prospective customers and more.
Zoho Campaigns
Email marketing software that drives sales.
Zoho campaigns is an email marketing automation product that helps to drive sales and revenue. The software helps to create, send and track email campaigns. This platform works on a pay-as-you-go ...
The marketing automation software offers a real time tracking of email that opens, number of clicks, and forwards. It also automatically manages the unsubscribes and email bounces. The users can choose either drag-and-drop editor or pre-defined email templates to draft responsive email campaigns. Apart from this, the tool helps devise email campaign strategy with insights from historical campaign performances.
Cordial Platform
Cordial | The Foundation for Tailored Customer Experiences
Cordial is a flexible, real-time platform for marketing and technology teams to deliver personal, relevant, and emotionally intelligent messages across any channel. It helps to increase sales and revenue and enhance brand engagement. ...
The Cordial Platform collects all of customer and business data from all of company's technology stack. With multiple real-time data feeds flowing into the platform, complex data is activated and ready for immediate use in messaging programs. It enables marketing team to segment audiences, trigger automations, optimize content, and create personal messages based on customers’ individual behavior and ever-changing business data.
Cordial is built to ingest and activate data flexibly and frictionlessly to create any message in a single platform. It improves conversions with personal and relevant messages, empowers teams to execute cross-channel strategies in real-time, and brings teams together to build better, faster, stronger, more agile teams.
Appian
Low-Code - Enterprise Application Development - BPM ...
Appian and Ortto are leading solutions in the Marketing Automation category, each offering distinct benefits. Appian excels in complex workflow management and comprehensive vendor support, catering to a diverse customer base. Ortto, on the other hand, focuses on straightforward engagement and communication management, appealing to larger enterprises in tech-oriented sectors. Each product supports varied operational needs and business goals, making them suited for different user segments and industries. ...
Higher Logic Thrive Marketing
Marketing Automation delivering personalized content and targeted communications
Higher Logic Marketing Automation is a tailored email communication that helps in delivering personalized content and targeted communications to keep the audiences coming back for more.It helps in creating custom campaigns, using pre-built templates, automates workflows delivering a personalized journey to every recipient, and send the most relevant content to the audience with guided messaging prompts. It tracks interactions with the email and website content, leverages data-driven insights to identify the most engaged contacts and also integrates directly with the CRM or AMS. ...
Some of its features include robust reporting tools, track performance across multiple channels, effectively measure conversions and campaign impact at every stage, builds reports providing key metrics, automates workflow and so on.
ActiveTrail
Marketing Automation | Email Marketing Platform
ActiveTrail is a marketing automation platform that enables digital marketing professionals to send automatic emails, SMS messages, online surveys, and to create high-converting landing pages. It helps to increase sales and revenue and acquire customers. ...
ActiveTrail helps to stay connected to the customers by its powerful automation, generates leads to build customer relationships, provides predictive delivery at the best time automatically, informs customers of discounts, events, and more at the right time. It also helps in real-time data tracking, testing, and optimizing campaigns.
ActiveTrail features include ready to use signup and lead forms, A/B testing, visual automation, autoresponders, mobile responsiveness, automatic SMS campaigns and many more.
dotDigital Engagement Cloud
Omnichannel marketing automation for B2C, B2B, and NFP marketers
dotdigital engagement cloud is a multi-channel customer engagement platform for Ecommerce teams, CRM Teams, Tech Teams, B2C Marketers, B2B Marketers teams to increase leads and acquire more customers. ...
It is primarily used to stay in touch with prospects and existing customers to keep them warm by periodic engagement using call, email, social media, SMS, Ads, mobile, web and offline.
Some key features of dotdigital engagement cloud include Marketing Automation, Segmentation, Reporting & Analytics, Pages & Forms, Ecommerce, as well as leveraging Artificial Intelligence and predictive Product Recommendations. Various integrations are possible too, such as Magento, Shopify and Microsoft Dynamics365 etc.
Nintex Process Platform
Process Management and Automation - Nintex
Ortto and Nintex Process Platform both streamline marketing automation but cater to distinct operational needs. Ortto excels in engagement and communication, making it ideal for large enterprises in marketing and advertising. Nintex, with its workflow and document management prowess, suits mid to large-scale IT services and energy sectors, focusing on integration and compliance. Vendor support preferences show both prioritize 24/7 assistance, crucial for complex, around-the-clock operations. ...
GetResponse
Marketing Software for Small Businesses by GetResponse
GetResponse is a comprehensive marketing automation platform for marketing teams to boost sales, increase revenue and increase traffic to your website. GetResponse helps marketing teams to create ...
GetResponse comes with powerful email templates to send responsive emails, it offers scoring and tagging marketing automation to know the customer behavior in detail, using GetResponse automation workflows teams can automate marketing communications and build a complete marketing campaign with ready-made funnels.
Iterable
Cross-Channel Marketing Platform to Improve Customer Experiences
Iterable is a cross-channel marketing platform, which enables sales and marketing teams to increase create and optimize campaigns and enhance customer engagement. It is primarily used to create ...
Iterable helps to create growth cross-channel campaigns by effective audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.
Adobe Marketo Engage
Marketing Automation Software for lead management and B2B marketers
Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). ...
Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.
Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.
Actito
Agile Marketing Automation Platform for customer engagement
Actito is a SaaS marketing automation company founded in 2000. Back then, the three founders thought it would be a good idea to bridge the gap between brands and consumers. So they started building the software that marketers now love. Actito helps to personalize the interactions by the second, with hundreds, thousands, even millions of customers worldwide. Actito targets mid to large companies wanting to run all their marketing activities from one easy-to-use platform. ...
All the customer data collected is centralized and consolidated onto a Customer Data Platform and made available to tailor, target and personalize right-time messages through main marketing channels – namely email, mobile and web. Actito also provides tools for customer life-cycle marketing, deploying acquisition, loyalty and cross-selling, enabling agile marketers to develop objectives and specifications of their marketing campaigns, thereby helping them in tracking the outcomes.
Actito features include building an actionable data model, marketing campaigns, dashboards and campaign reports, customer engagement, engaging via the right channel, customers based on their behavior and real-time data, adapt marketing strategy to maximize ROI and more.
Actito offers full compliance with Europe’s latest general data protection regulations (GDPR), leaving marketers free to focus on building lasting and profitable customer relationships. It runs its European operations from its headquarters in Belgium and also has offices in France and The Netherlands. Actito is also present in North America with an office in Canada. More than 250 clients use the platform worldwide including ABB, Friesland Campina, Biocodex, ARTE, WWF and KIA.
Genoo Marketing Automation
Marketing Automation Software and Training Solutions from Genoo
Genoo Marketing Automation platform can be used by small and mid-size businesses, entrepreneurs, and marketing agencies. Genoo supports Email Marketing automation with its responsive email ...
Genoo enables lead capture from website visitors, and provides website forms for capturing info for the leads database. Survey and Assessments tool captures survey responses and stores them along with the leads info in the database. It also has a metrics and analytics tool providing reports and metrics on campaigns, lead info tracking and more.
Mautic
Open Source Marketing Automation
Mautic is an open-source Marketing Automation software that enables organizations of all sizes to integrate and personalize all digital properties and channels into a seamless customer experience. It helps to improve brand engagement and efficiency. ...
Mautic helps teams gather important contact information, optimize and replicate campaigns, and ultimately, report on results. Its modern approach to marketing automation enables marketers to deliver higher performing campaigns and content, and achieve superior results.
Its key features include cross-channel campaigns, website tracking, email marketing, customized landing pages, using existing contact and real-time engagement data to personalize the experience, provides the freedom to integrate data and orchestrate any channel across all business-critical technology solutions.
CleverReach
THE Email Marketing Solution - CleverReach
CleverReach is an email marketing provider that helps companies to create, send, and evaluate email marketing campaigns. It helps to acquire customers and enhance customer relationships. ...
CleverReach helps in sending bulk emails for free without any obligations, ensures high email deliverability and security, and automatically filters and removes invalid or incorrect addresses. It also helps in creating a free newsletter in minutes with a flexible editor, better understanding through real-time reporting, and with free e-commerce and CRM interfaces.
CleverReach features include optimizing newsletter campaigns with A/B and multivariate tests, email templates for newsletters, multilingual interface, design and spam tests, and many more.
Adobe Campaign
Personalize and deliver campaigns across all - online and offline channels.
Adobe Campaign is a Customer Journey and Experience platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. ...
Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools.
Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.
Sailthru
Deploy email, SMS, mobile push, in-app, and web campaigns with ease
Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.
MessageGears
customer marketing platform attaches directly to your customer data sources
MessageGears is a transactional email platform that enables to remove the barriers to data and enables to transform the way marketers communicate with their customers. MessageGears enables to build audiences and campaigns using live internal data. ...
The key features provided by MessageGears include direct data access, true real-time marketing, marketing agility, and operation efficiency. The true real-time marketing feature provides an excellent platform for sending responsive and personalized campaigns easily without wanting for a data sync to occur. The marketing agility feature allows users to easily add a field to a marketing database and once it's available in MessageGears users can make campaign changes quickly.
MessageGears offers an excellent platform for reclaiming all the time consumed by IT and marketing teams when dealing with the inefficiencies of traditional cloud solutions. MessageGears also provides hybrid solutions to overcome the inherent limitations of the marketing cloud email system. MessageGears offers an excellent platform for automating dynamic personalized campaigns that help in generating sales.
Salesforce Account Engagement (Formerly Pardot)
Marketing Cloud Account Engagement with marketing and sales alignment
Salesforce Account Engagement (Formerly Pardot) is a B2B Marketing Automation software, which helps marketers to generate more leads, grow their pipeline and improve buyer engagement. It is ...
Salesforce Account Engagement uses Artificial Intelligence and provides insightful reports and actionable analytics to maximize marketing and sales efforts, whilst establishing a personalized connection with their leads and customers.
Oracle Eloqua
Oracle | Integrated Cloud Applications and Platform Services
Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels. Oracle Eloqua provides ...
Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.
Rungopher
SMS Marketing 2.0. Creating Automated Conversations with Rungopher
RunGopher offers an SMS platform with a user-friendly interface, conversational journeys, and automated drip feed campaigns. It simplifies business text message marketing efficiently.
CM Commerce
Connect your store and grow your brand with automated email marketing.
CM Commerce: Email automation for ecommerce stores, increases sales and revenue with premade workflows ready in minutes. Time is saved with efficient ecommerce email marketing.
HH Global
Procurement and Creative Production Solutions
Ortto excels in customer engagement and communication management, serving large enterprises with extensive integration and data export capabilities. It supports diverse marketing channels, including email and websites, with comprehensive vendor support options. HH Global, focusing on advertising and content management, is ideal for businesses seeking robust analytics and security features. With an emphasis on display advertisement, it supports a strong digital and social presence but offers limited vendor support options. ...
Broadridge
Financial Technology Solution
Ortto and Broadridge Distributed Marketing Solution cater to different needs within the marketing automation spectrum. Ortto specializes in comprehensive engagement management with a strong focus on large enterprises, integrating tools for analytics and custom reporting. Broadridge, meanwhile, shines in social media management and brand engagement, providing robust 24/7 support across various channels. Businesses must weigh their strategies—Ortto supports broad digital campaigns, while Broadridge strengthens direct and social avenues. ...
