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CM Commerce: Use-Cases, Insights and Reviews | 2025 Cuspera

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Connect your store and grow your brand with automated email marketing.

CM Commerce Overview

CM Commerce: Email automation for ecommerce stores, increases sales and revenue with premade workflows ready in minutes. Time is saved with efficient ecommerce email marketing.

Use Cases

Customers recommend Engagement Management, Campaign Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using CM Commerce.

Other use cases:

Workflow Management
Cross Selling
Segmentation And Targeting
Tracking & Monitoring Communications
Upselling
Social Media Analytics
Identify Target Customers

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Business Priorities

Increase Sales & Revenue and Improve Consistency are the most popular business priorities that customers and associates have achieved using CM Commerce.

Other priorities:

Enhance Customer Relationships
Acquire Customers
Increase Customer Life Time Value
Improve Brand Engagement
Build Brand Awareness
Enter New Markets Internationally Or Locally
Grow Market Share
Scale Best Practices

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CM Commerce Use-Cases and Business Priorities: Customer Satisfaction Data

CM Commerce works with different mediums / channels such as E-Mail. Newsletter. and Offline.

CM Commerce's features include Personalization, Templates, Rewards, etc. and CM Commerce support capabilities include 24/7 Support, AI Powered, Email Support, etc. also CM Commerce analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Put smart, automated features to work with a library of pre-built workflows for abandoned cart emails, post-purchase surveys, product reviews, customer segmentation, and more...." Peer review from Campaign Monitor

CM Commerce, Yespo Оmnichannel CDP, SmartrMail, omnisend, Ortto, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on CM Commerce Use Cases

How does CM Commerce facilitate Engagement Management?

What Are the key features of CM Commerce for Campaign Management?

What benefits does CM Commerce offer for Sending & Publishing Communications?

How does CM Commerce facilitate Workflow Management?

What benefits does CM Commerce offer for Cross Selling?

20+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well CM Commerce solved their E-Commerce Software needs. Cuspera uses 324 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Case Studies

Consumer Goods

CASE STUDY Vitacost

Marigold Engage helped Vitacost improve its email marketing with kinetic email and smart personalization. Vitacost wanted to make its 'Mystery Sale' emails easier to use and more exciting. The new ca...mpaign let customers reveal deals inside the email, used loyalty-based segmentation, and personalized offers. Vitacost saw a 53% increase in click-to-open rates, a 33% increase in revenue per email, and a 31% drop in unsubscribe rates.

Consumer Goods

CASE STUDY Smartbox Group

Smartbox Group used Marigold Engage+ and Marigold Grow to boost engagement and sales outside their peak season. They created interactive contests and games, promoted through email and social media, t...o keep customers interested. Incentives increased newsletter sign-ups and business volume. Data from these activities helped shape future marketing. Results included a 28% increase in business volume, 2.6% conversion on interactive experiences, and a 58% increase in average order value.

Retail

CASE STUDY Pimkie

Marigold Engage helped Pimkie automate local event marketing across its French retail stores. Pimkie used structured data, templated personalization, and multi channel journeys for SMS and email. The... solution drove 100,000 visitors to in-store events. Email open rates increased by 10%. The automation saved 90 days of manual work for the team.

Retail

CASE STUDY Palm Beach Tan

Marigold Engage helped Palm Beach Tan improve customer journeys and communications. The platform enabled better data modeling, segmentation, and real-time API integrations. Palm Beach Tan set up over... 50 automated email journeys. They saw an 80% decrease in unsubscribe rates and a 65% increase in average spend among engaged users. Marigold Engage provided faster, more responsive support than the previous provider.

Retail

CASE STUDY Vertbaudet

Marigold Engage helped Vertbaudet, a leading family products retailer, build a cross-channel welcome campaign. The challenge was to turn first-time buyers into loyal customers using personalized coup...ons and coordinated email and SMS messages. The solution let the marketing team control message frequency and update content easily. Vertbaudet achieved a 42% average conversion rate, with 49% in-store and 38% online conversions from the campaign.

Automotive

CASE STUDY Halfords

Marigold Engage+ and LiveContent helped Halfords boost bookings in their underused garages. The CRM team used localised, personalised email content to target customers near garages with spare capacit...y. This approach increased click through rates by 50% and email session conversions by 23%. Most importantly, Halfords saw a 57% rise in incremental bookings. The campaign used dynamic offers and location-based content to engage customers and fill empty slots.