CM Commerce: Use-Cases, Insights and Reviews | 2025 Cuspera

Marigold Engage+ and LiveContent helped Halfords boost bookings in their underused garages. The CRM team used localised, personalised email content to target customers near garages with spare capacit...y. This approach increased click through rates by 50% and email session conversions by 23%. Most importantly, Halfords saw a 57% rise in incremental bookings. The campaign used dynamic offers and location-based content to engage customers and fill empty slots.
Show More..

Marigold's loyalty platform helped Donatos Pizza redesign its rewards program. Donatos wanted to boost customer visits and spending but struggled with old programs that relied on discounts. The new p...rogram uses zero-party data to personalize offers and includes badges and tiered rewards. In one year, Donatos added 135,000 new members, reached a 53.6% penetration rate, and increased active reward usage from 8% to 19%. The program now drives more sales and better customer relationships without heavy discounting.
Show More..

Marigold Engage helped Corwin, a leading education publisher, improve marketing results. Corwin needed to move from manual, email-only marketing to a data-driven, automated approach. With Marigold En...gage, Corwin gained a 360° customer view, used AI for targeting, and delivered personalized content across channels. The company saw a 30% increase in opportunities, a 15% rise in closed sales value, and a 50% boost in opportunity-to-sale conversion. Email open rates rose by 32%, web traffic to product pages increased by 11%, and content-offer page visits jumped 94%. Team productivity improved with a 32% decrease in email campaign deployment time.
Show More..

Marigold Engage helped Alliant Credit Union digitize its onboarding process. The old system used slow direct mail, causing delays and frustration. The new automated email campaign made onboarding fas...ter and more personal. 52% of new members downloaded the mobile app. 5% made a mobile deposit. 2% opened a credit account. 3% opened a checking account. This digital approach drove revenue and improved customer engagement.
Show More..

Marigold Grow helped BBC Studios boost global fan engagement. Before, BBC Studios used slow, manual tools for data collection. With Marigold Grow, they built interactive quizzes and games for brands ...like Doctor Who and Bluey. These experiences collected opt-ins and audience preferences. The Doctor Who quiz got over 84,000 views and 61,000 entries. BBC Studios now uses interactive campaigns to increase email engagement and guide content decisions.
Show More..

Marigold Loyalty helped White Castle boost loyalty transactions in 70% of locations. The restaurant chain launched a gamified loyalty program called Craver Nation. The program used levels, quests, an...d real-time data to drive customer engagement. Over 300 sites unified their loyalty experience. Customers visited more often and spent more. White Castle saw measurable growth and stronger team adoption.
Show More..