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CM Commerce: Use-Cases, Insights and Reviews | 2025 Cuspera

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Connect your store and grow your brand with automated email marketing.

CM Commerce Overview

CM Commerce: Email automation for ecommerce stores, increases sales and revenue with premade workflows ready in minutes. Time is saved with efficient ecommerce email marketing.

Use Cases

Customers recommend Engagement Management, Campaign Management, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using CM Commerce.

Other use cases:

Workflow Management
Cross Selling
Segmentation And Targeting
Tracking & Monitoring Communications
Upselling
Social Media Analytics
Identify Target Customers

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Business Priorities

Increase Sales & Revenue and Improve Consistency are the most popular business priorities that customers and associates have achieved using CM Commerce.

Other priorities:

Enhance Customer Relationships
Acquire Customers
Increase Customer Life Time Value
Improve Brand Engagement
Build Brand Awareness
Enter New Markets Internationally Or Locally
Grow Market Share
Scale Best Practices

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CM Commerce Use-Cases and Business Priorities: Customer Satisfaction Data

CM Commerce works with different mediums / channels such as E-Mail. Newsletter. and Offline.

CM Commerce's features include Personalization, Templates, Rewards, etc. and CM Commerce support capabilities include 24/7 Support, AI Powered, Email Support, etc. also CM Commerce analytics capabilities include Custom Reports, and Analytics.

Reviews

"...With CM Commerce, you can automatically increase ecommerce conversions, streamline customer engagement, and build deep brand loyalty...." Peer review from Campaign Monitor

CM Commerce, Yespo Оmnichannel CDP, SmartrMail, omnisend, Ortto, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Comprehensive Insights on CM Commerce Use Cases

How can CM Commerce enhance your Engagement Management process?

How can CM Commerce enhance your Campaign Management process?

What Are the key features of CM Commerce for Sending & Publishing Communications?

How efficiently Does CM Commerce manage your Workflow Management?

How efficiently Does CM Commerce manage your Cross Selling?

11 buyers and buying teams have used Cuspera to assess how well CM Commerce solved their E-Commerce Software needs. Cuspera uses 324 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Case Studies

Government Administration

CASE STUDY Virginia Lottery

Marigold Loyalty and Marigold Grow helped Virginia Lottery launch a new loyalty program. The program aimed to better understand players and boost engagement. In six months, membership grew to 530,000... with a 72% active participation rate. Over one million prize entries were recorded. Loyalty members saw only a 3% spending decline, compared to 15% for non-members. The program used gamification, data-driven personalization, and interactive challenges to drive results.

Retail

CASE STUDY Vertbaudet

Selligent by Marigold helped Vertbaudet create a cross-channel welcome campaign. The campaign used email and SMS to engage new customers after their first purchase. Vertbaudet sent personalized coupo...ns to encourage a second purchase. The campaign achieved a 42% average conversion rate, with 49% in-store and 38% online. The marketing team could update templates without technical help. Selligent by Marigold managed message cadence and dynamic content.

CASE STUDY Sunweb

Selligent by Marigold helped Sunweb automate their holiday recommendation emails. Sunweb used to build campaigns manually, which was slow and costly. With Marigold and DHVVP, they created personalize...d, automated emails for each customer. This led to a 2x increase in email views, 10x more email clicks, and a 2000% lift in booking conversions. Sunweb now delivers more relevant content and saves time on campaign creation.

Retail

CASE STUDY Smartbox Group

Cheetah Digital by Marigold and Marigold Grow helped Smartbox Group boost engagement outside peak gift-giving seasons. Smartbox used interactive contests, games, and promotional emails to keep custom...ers interested and collect valuable data. The campaign led to a 28% increase in business volume, a 2.6% conversion rate on interactive experiences, and a 58% rise in average order value. Smartbox also grew its email subscriber base and built stronger brand loyalty during slow sales periods.

Restaurants

CASE STUDY White Castle

Marigold Loyalty helped White Castle launch a gamified loyalty program called Craver Nation. The challenge was to turn strong brand fandom into deeper engagement and measurable growth. The solution u...sed tiers, quests, and integrated messaging to reward guest behaviors and build emotional connections. Within months, 70% of locations increased loyalty transactions and over 300 locations unified their loyalty approach. Members visited more often and spent more, showing that playful loyalty drives real business results.

Retail

CASE STUDY Tape à l’Œil

Selligent by Marigold helped Tape à l’Œil, a French fashion brand, rethink its email strategy after Apple Mail privacy changes. The team used Selligent’s cross-channel tools to focus on real engageme...nt, not just open rates. They enriched targeting with website, app, and purchase data. In just 15 days, they launched a new model that cut email volume by 30%. The brand saw a 5x increase in click rate and tripled direct conversions.