CM Commerce: Use-Cases, Insights and Reviews | 2026 Cuspera

Selligent Marketing Cloud helped HotelSpecials keep travelers engaged during the COVID-19 lockdown. The team shifted from promotional to informational emails, using voucher balances and personalized ...updates. Open rates stayed strong, dropping only 0.3% during hard lockdown. Voucher balance emails reached an 88% open rate. COVID-19 news emails drove a 9.3% increase in new leads when borders reopened.
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Sailthru by Marigold helped 6AM City scale its city-specific newsletters across 30+ markets. The platform enabled fast launches, smart onboarding, and low-cost subscriber acquisition. 6AM City achiev...ed up to 48% open rates in mature markets and kept cost per lead at $1 or less. Custom integrations and data-driven content decisions improved engagement and list health. The team used Sailthru’s tools to maintain a reader-first approach while expanding quickly.
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Selligent by Marigold helped JBC, a leading Belgian fashion retailer, use AI to personalize marketing. JBC used three years of data to segment customers and predict their next purchase. The team laun...ched automated email campaigns with AI-powered product recommendations. JBC saw a 38% increase in email open rates and a 65% uplift in conversion rates. The marketing team now works faster and more independently, driving measurable growth.
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Vitacost used Selligent by Marigold to improve its email marketing. The team launched a kinetic "Mystery Sale" campaign with interactive, personalized emails. Customers could reveal discount codes di...rectly in the email, removing extra steps. The campaign led to a 31% increase in revenue per email and a 53% rise in click-to-open rates. Unsubscribe rates dropped by 33%. This approach boosted customer engagement and loyalty.
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L’Etudiant used Selligent by Marigold to personalize student journeys on its website. The team launched pop-up banners to collect student interests and contact details. This data powered targeted ema...il newsletters with dynamic content. In three months, the banners drove 130,000 sessions and 110,000 virtual fair visits. Personalized newsletters doubled open rates and achieved 10x higher click-throughs. Engagement and conversions rose quickly after launch.
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NS International used Selligent by Marigold to send personalized, dynamic email campaigns to travelers. The goal was to reduce uncertainty and lower customer service inquiries, especially for infrequ...ent travelers. By integrating booking data, they tailored emails with travel details, regulations, and updates. This approach led to a 50% drop in customer service calls and reached 40% of customers by email. The campaign improved customer experience and service efficiency.
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