Ortto: Use-Cases, Insights and Reviews | 2024 Cuspera

Name: Ortto
Brand: Ortto
Rating: 4.57 (3470 reviews)

4.57 5

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(3470)

Marketing automation software to personalize the customer journey

AI Powered

Ortto Overview

Ortto unifies customer data, marketing automation, and analytics on a single platform. Messaging and data are integrated for streamlined operations.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Ortto.

Other use cases:

Workflow Management
Onboarding
Lead Nurturing
Contact List Management
Generation Of New Leads
Helpdesk Management
Advertisement

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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Ortto.

Other priorities:

Enter New Markets Internationally Or Locally
Increase Sales & Revenue
Scale Best Practices
Improve ROI
Increase Customer Life Time Value
Launch New Products
Build Brand Awareness
Grow Market Share
Improve Internal Communications
Improve Consistency
Reduce Bounce
Improve Efficiency
Improve Digital And Social Presence

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Ortto Use-Cases and Business Priorities: Customer Satisfaction Data

Ortto works with different mediums / channels such as E-Mail, User Generated Content, Blogs, etc.

Ortto's features include Personalization, Templates, Dashboard, etc.

Reviews

"...The colorful interface and the drag and drop functionality are inviting and engaging...." Peer review by Andy M, Head Of Marketing, Computer Software

Ortto, Bloomreach, ClickDimensions, dotDigital Engagement Cloud, Klaviyo, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Ortto

Top Industries

Marketing and Advertising
Computer Software
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Ortto is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Ortto Use Cases

Why is Ortto the best choice for Engagement Management?

Ortto enables personalized and targeted engagement through automated customer journeys. The platform offers robust segmentation capabilities, facilitating effective communication with various customer groups. It also provides intuitive tools for building complex engagement logic, ensuring efficient and effective follow-up strategies.

"...It is directly linked to a specific purpose of client engagement with no bells and whistles that can tend to distract rather than enhance. . ...." Peer review by Verified Reviewer, Hospital & Health Care

How does Ortto address your Sending & Publishing Communications Challenges?

Ortto enables users to automate marketing workflows and send personalized messages across multiple channels, including email, SMS, and postcards. It allows for the creation of customer journeys based on user behavior and events, facilitating targeted communication. Ortto's drag-and-drop interface simplifies the process of setting up and managing these workflows. However, Ortto is limited in its ability to provide real-time testing of journeys.

"...Another thing is that it is able to cover a large number of tasks, such as sending email newsletters and creating an advanced link based on various factors, such as default fields, potential customer owners, rules, among others...." Peer review by Verified Reviewer, Research

How can Ortto optimize your Campaign Management Workflow?

The software allows users to manage and automate marketing campaigns across multiple channels, including email and SMS. It also enables users to create unique campaign workflows, track campaign ROI, and manage lead conversions. However, the reporting capabilities may not provide the necessary high-level view for comprehensive campaign management.

"...We use Autopilot for our website Lead/contact collection, Proactive Chat, Marketing automation, drip campaigns, email marketing, newsletters, rating MQLs -- several important aspects of our marketing strategy...." Peer review by User

How can Ortto enhance your Workflow Management process?

The application enables users to design customer journeys by defining actions for each interaction. This includes a drag-and-drop interface that simplifies workflow construction and allows for easy replication. Workflow management lacks features for collaboration across teams.

"...He notes that modern organizations are increasingly using collaborative tools in their workdays, including Slack work collaboration space, Dropbox or Google Drive to share files and Google Docs for jointly creating content, and Autopilot fits that workflow. ..." Autopilot debuts real-time collaborative customer journey map

How does Ortto address your Onboarding Challenges?

The platform facilitates automated onboarding communications journeys and streamlines user onboarding processes. It integrates seamlessly with various systems and features a user-friendly interface that simplifies setup and automation. While the platform lacks lead scoring capabilities, it has known integration issues with some systems, such as Pipedrive.

"...It s helped Microsoft communicate with and onboard new developers...." Peer review

59+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Ortto solved their Marketing Automation needs. Cuspera uses 3470 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Video

Introduction to Ortto

Frequently Asked Questions(FAQ)

for Ortto

What is Ortto?

Ortto is a visual marketing automation software for marketing and digital teams to automate the entire customer journey. Key users are across SaaS, agencies, higher education, bloggers, B2b Marketers, Real estate, and Not-for-Profit sectors.

It is primarily used to carry out marketing automation, e-mail marketing and lead management, helping the marketing team to stay connected with their customers and engage better.

Key features of Ortto include automating the entire customer journey visually making it intuitive. The data-driven marketing initiative with a marketing analytics dashboard provides good insights and understanding of the data. The channels include SMS marketing, In-app messaging, social media marketing, and postcard marketing.

What is Ortto used for?

Ortto is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Ortto?

Personalization, Templates and Dashboard are some of the top features of Ortto.

Who uses Ortto?

Ortto is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Ortto alternatives?

Bloomreach, ClickDimensions, DotDigital Engagement Cloud and Klaviyo are popular alternatives for Ortto.

Peers used Ortto for engagement management and sending & publishing communications

Ortto Competitors

More Ortto Alternatives...

Ortto Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.72/5 ★ Read Reviews (17)
Analytics	3.91/5 ★ Read Reviews (92)
Custom Reports	3.79/5 ★ Read Reviews (499)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.72/5 ★ Read Reviews (17)
Analytics	3.91/5 ★ Read Reviews (92)
Custom Reports	3.79/5 ★ Read Reviews (499)

Software Failure Risk Guidance

for Ortto

Overall Risk Meter

Low Medium High

Top Failure Risks for Ortto

Ortto Profile

Company Name

Ortto

Company Website

https://ortto.com/

HQ Location

Employees

101-250

Financials

PRIVATE

Ortto: Use-Cases, Insights and Reviews | 2024 Cuspera

Marketing automation software to personalize the customer journey

Failure Risk for Ortto ?

Ortto Overview

Use Cases

Business Priorities

Ortto Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Ortto Use Cases

Why is Ortto the best choice for Engagement Management?

How does Ortto address your Sending & Publishing Communications Challenges?

How can Ortto optimize your Campaign Management Workflow?

How can Ortto enhance your Workflow Management process?

How does Ortto address your Onboarding Challenges?

59+ more Business Use Cases

Video

Introduction to Ortto

Frequently Asked Questions(FAQ)

What is Ortto?

What is Ortto used for?

What are the top features of Ortto?

Who uses Ortto?

What are Ortto alternatives?

Peers used Ortto for engagement management and sending & publishing communications

Ortto Competitors

Ortto Features

Software Failure Risk Guidance

Ortto Profile

Get a personalised risk report for Ortto

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