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Ortto: Use-Cases, Insights and Reviews | 2025 Cuspera

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(3470)

Marketing automation software to personalize the customer journey

AI Powered

Ortto Overview

Ortto unifies customer data, marketing automation, and analytics on a single platform. Messaging and data are integrated for streamlined operations.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Ortto.

Other use cases:

Workflow Management
Onboarding
Lead Nurturing
Contact List Management
Generation Of New Leads
Helpdesk Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Ortto.

Other priorities:

Enter New Markets Internationally Or Locally
Increase Sales & Revenue
Scale Best Practices
Improve ROI
Increase Customer Life Time Value
Launch New Products
Build Brand Awareness
Grow Market Share
Improve Internal Communications
Improve Consistency
Reduce Bounce
Improve Efficiency
Improve Digital And Social Presence

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Ortto Use-Cases and Business Priorities: Customer Satisfaction Data

Ortto works with different mediums / channels such as E-Mail. User Generated Content. Blogs etc.

Ortto's features include Personalization, Templates, Dashboard, etc. and Ortto support capabilities include Email Support, Chat Support, Phone Support, etc. also Ortto analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Autopilot really sets itself apart with some amazing - seriously amazing - integrations and functionality that our Automation platform doesn't offer, such as sending SMS text messages or physical postcards...." Peer review by Garrett G., Marketing Manager - Technology, Computer Software

Ortto, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Ortto

Top Industries

Marketing and Advertising
Computer Software
Information Technology and Services

Popular in

Small Business
Mid Market
Enterprise

Ortto is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Ortto Use Cases

How can Ortto enhance your Engagement Management process?

Ortto enables personalized and targeted engagement through automated customer journeys. The platform offers robust segmentation capabilities, facilitating effective communication with various customer groups. It also provides intuitive tools for building complex engagement logic, ensuring efficient and effective follow-up strategies.

"...Many journey and email templates to get you started - Built-in email open/link tracking is helpful to find your engaged users - Good support - Great blog with ideas of how others use Autopilot - They are continuing to develop cool new features - User idea voting for features not yet developed..." Peer review by Jeffrey W., Co-Founder & CTO, Computer Software

How does Ortto facilitate Sending & Publishing Communications?

Ortto enables users to automate marketing workflows and send personalized messages across multiple channels, including email, SMS, and postcards. It allows for the creation of customer journeys based on user behavior and events, facilitating targeted communication. Ortto's drag-and-drop interface simplifies the process of setting up and managing these workflows. However, Ortto is limited in its ability to provide real-time testing of journeys.

"...We also leverage Autopilot to campaign on behalf of client-sites to onboard end-users (250,000+ email sends monthly)...." Peer review by John K., Internet

What solutions does Ortto provide for Campaign Management?

The software allows users to manage and automate marketing campaigns across multiple channels, including email and SMS. It also enables users to create unique campaign workflows, track campaign ROI, and manage lead conversions. However, the reporting capabilities may not provide the necessary high-level view for comprehensive campaign management.

"...This is an optimal tool allowing to start and run various marketing campaigns for increasing the revenue. ..." 10 marketing automation tools you need to know in 2020

How can Ortto enhance your Workflow Management process?

The application enables users to design customer journeys by defining actions for each interaction. This includes a drag-and-drop interface that simplifies workflow construction and allows for easy replication. Workflow management lacks features for collaboration across teams.

"...If you want something that allows for super customizable marketing automation and email workflows, this is a great option!..." Peer review by Beth S, Marketing Technologist

What benefits does Ortto offer for Onboarding?

The platform facilitates automated onboarding communications journeys and streamlines user onboarding processes. It integrates seamlessly with various systems and features a user-friendly interface that simplifies setup and automation. While the platform lacks lead scoring capabilities, it has known integration issues with some systems, such as Pipedrive.

"...Means so many more people can get onboard the AutoPilot plane...." Peer review by Brad F, General Manager (Australasia), Education

59+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Ortto solved their Marketing Automation needs. Cuspera uses 3470 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
TrustRadius Information Technology and Services	Information Technology and Services	CASE STUDY TrustRadius TrustRadius increased first reviews by 375%, achieved a 17% conversion rate, and a 55% open rate using Ortto, overcoming previous email service provider challenges. Read More
Double Yolk Information Technology and Services	Information Technology and Services	CASE STUDY Double Yolk Double Yolk tripled its weekly MQLs and achieved a 38% email open rate, 79% above industry average, using Ortto's filtering and Pipedrive CRM integration for personalized client experiences. Read More
Sequence Financial Services	Financial Services	CASE STUDY Sequence Sequence's 45-day onboarding campaign using Ortto increased their subscription rate by 20%. This integration enhanced targeted marketing with minimal resources. Read More

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Introduction to Ortto

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Frequently Asked Questions(FAQ)

for Ortto

What is Ortto?

Ortto is a visual marketing automation software for marketing and digital teams to automate the entire customer journey. Key users are across SaaS, agencies, higher education, bloggers, B2b Marketers, Real estate, and Not-for-Profit sectors.

It is primarily used to carry out marketing automation, e-mail marketing and lead management, helping the marketing team to stay connected with their customers and engage better.

Key features of Ortto include automating the entire customer journey visually making it intuitive. The data-driven marketing initiative with a marketing analytics dashboard provides good insights and understanding of the data. The channels include SMS marketing, In-app messaging, social media marketing, and postcard marketing.

What is Ortto used for?

Ortto is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Ortto?

Personalization, Templates and Dashboard are some of the top features of Ortto.

Who uses Ortto?

Ortto is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Ortto alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison and Omnisend are popular alternatives for Ortto.

lightning

Peers used Ortto for engagement management and sending & publishing communications

Ortto Competitors

More Ortto Alternatives...

Ortto Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.72/5 ★ Read Reviews (17)
Analytics	3.91/5 ★ Read Reviews (92)
Custom Reports	3.79/5 ★ Read Reviews (499)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.72/5 ★ Read Reviews (17)
Analytics	3.91/5 ★ Read Reviews (92)
Custom Reports	3.79/5 ★ Read Reviews (499)

Software Failure Risk Guidance

?

for Ortto

Overall Risk Meter

Low Medium High

Top Failure Risks for Ortto

Ortto, Inc. News

Ortto Unveils AI-Powered Automation, Delivering a 26% - AAP News

Ortto has launched Ortto AI, a suite of AI-powered features aimed at enhancing marketing automation by enabling businesses to automate complex processes and improve decision-making, resulting in a 26% faster creation of customer lifecycle journeys and cohorts.

25/03/2025 - source

Ortto Unveils AI-Powered Automation, Delivering a 26% Productivity Boost for Marketers and ...

Ortto launches Ortto AI, an AI-powered suite to enhance marketing automation, promising a 26% productivity boost for marketers and sales operations teams.

24/03/2025 - source

Kudosity announces strategic partnerships with Ortto & MoEngage - ChannelLife Australia

Kudosity forms strategic partnerships with Ortto and MoEngage for enhanced services.

07/08/2024 - source

Ortto, Inc. Profile

Company Name

Ortto, Inc.

Company Website

https://ortto.com/

HQ Location

Employees

101-250

Financials

PRIVATE