Ortto Overview

Ortto integrates marketing automation with customer data management, streamlining the way businesses handle data, messaging, and analytics. This platform centralizes customer data, enabling teams to create targeted marketing campaigns that resonate with specific audiences. By combining analytics and automation, Ortto helps businesses track customer behavior and engagement in real-time, allowing for timely and relevant communication. A notable feature is its ability to unify disparate data sources, providing a comprehensive view of customer interactions. This facilitates precise segmentation and personalized marketing strategies, enhancing customer engagement and retention. Ortto is particularly beneficial for marketing teams seeking to optimize their outreach and measure campaign effectiveness with detailed insights.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Ortto.

Other use cases:

  • Workflow Management
  • Onboarding
  • Lead Nurturing
  • Contact List Management
  • Generation Of New Leads
  • Helpdesk Management
  • Advertisement
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Ortto.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Increase Customer Life Time Value
  • Launch New Products
  • Build Brand Awareness
  • Grow Market Share
  • Improve Internal Communications
  • Improve Consistency
  • Reduce Bounce
  • Improve Efficiency
  • Improve Digital And Social Presence
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Ortto Use-Cases and Business Priorities: Customer Satisfaction Data

Ortto works with different mediums / channels such as E-Mail. User Generated Content. Blogs etc.

Ortto's features include Personalization, Templates, Dashboard, etc. and Ortto support capabilities include Email Support, Chat Support, Phone Support, etc. also Ortto analytics capabilities include Analytics, and Custom Reports.

Reviews

"...This connects with Autopilot which allows me to send segmented emails to our customers and prospects with content tailored to them depending on how they use our product...." Peer review by Beth S, Marketing Technologist

Ortto, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ortto unifies customer data, marketing automation, and analytics on a single platform. Messaging and data are integrated for streamlined operations.

Popular Business Setting

for Ortto

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Ortto is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Ortto Customer wins, Customer success stories, Case studies

How can Ortto enhance your Engagement Management process?

How can Ortto enhance your Sending & Publishing Communications process?

What solutions does Ortto provide for Campaign Management?

How can Ortto optimize your Workflow Management Workflow?

What benefits does Ortto offer for Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Ortto solved their Marketing Automation needs. Cuspera uses 3470 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Dumpsters.com - Consumer Services

Ortto helped Dumpsters.com cut email service provider costs by 30%. The company switched from Marketo to Ortto to fix high costs, slow workflows, and poor campaign tracking. Ortto made it easier to t...rack email performance and removed the need for expensive consultants. The full migration took six weeks. Marketing operations became more efficient and reporting improved.

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Pattern - Insurance

Pattern used Ortto to improve their sales and marketing automation. They switched from Marketing Cloud after losing business due to technical issues and hard-to-use tools. With Ortto, Pattern integra...ted Salesforce and set up automated, personalized communications. They achieved email open rates as high as 64.7%, three times higher than the industry average. Pattern also praised Ortto's customer support and easy-to-use features.

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Humane Society International Australia - Non Profit Organization Management

Ortto helped Humane Society International Australia improve their marketing. The team switched from a basic legacy system to Ortto for better audience targeting and campaign management. They used Ort...to’s segmentation and integration with Salesforce to send personalized emails and drive community action. The team achieved click rates as high as 30% on their top campaigns. Live chat support from Ortto helped them quickly solve problems and launch new ideas.

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Rare Cancers Australia - Non Profit Organization Management

Ortto helped Rare Cancers Australia improve their marketing automation. They switched from Mailchimp to Ortto in 2022 to make campaigns easier and more effective. Using Ortto, they ran a Rare Cancers... Awareness Day campaign with 22 targeted emails and two automated journeys. They achieved a 70% highest open rate, a 44% highest click-to-open rate, and doubled their average open rate compared to Mailchimp. The platform made it easy to build trust and connect with different audience groups.

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Shoott - Photography

Ortto helped Shoott recover abandoned carts and win back lost customers. Shoott used Ortto’s journey builder to set up automated email campaigns. They saw a 50% reduction in time-to-purchase lag. The...ir abandoned cart emails had an 83.5% open rate and a 15.1% click-through rate. Shoott also praised Ortto’s easy-to-use interface and helpful support team.

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Sked Social - Marketing And Advertising

Ortto helped Sked Social improve their email marketing. They switched from ActiveCampaign to Ortto to get better analytics and easier campaign management. With Ortto, Sked Social saw a 127% increase ...in email open rates and saved 3-4 hours per EDM campaign. Features like A/B testing and real-time feedback made it easy to adjust newsletters. Automating sales tasks with Ortto also saved the team time and improved customer insights.

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Introduction to Ortto

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Frequently Asked Questions(FAQ)

for Ortto

What is Ortto?

Ortto is a visual marketing automation software for marketing and digital teams to automate the entire customer journey. Key users are across SaaS, agencies, higher education, bloggers, B2b Marketers, Real estate, and Not-for-Profit sectors.

It is primarily used to carry out marketing automation, e-mail marketing and lead management, helping the marketing team to stay connected with their customers and engage better.

Key features of Ortto include automating the entire customer journey visually making it intuitive. The data-driven marketing initiative with a marketing analytics dashboard provides good insights and understanding of the data. The channels include SMS marketing, In-app messaging, social media marketing, and postcard marketing.

What is Ortto used for?

Ortto is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Ortto?

Personalization, Templates and Dashboard are some of the top features of Ortto.

Who uses Ortto?

Ortto is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Ortto alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison and Omnisend are popular alternatives for Ortto.
lightning

Peers used Ortto for engagement management and sending & publishing communications

Ortto Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (17)
Analytics

3.91/5 ★

Read Reviews (92)
Custom Reports

3.79/5 ★

Read Reviews (499)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (17)
Analytics

3.91/5 ★

Read Reviews (92)
Custom Reports

3.79/5 ★

Read Reviews (499)

Software Failure Risk Guidance

?

for Ortto

Overall Risk Meter

Low Medium High

Top Failure Risks for Ortto

Ortto, Inc. News

Product

Ortto Unveils AI-Powered Automation, Delivering a 26% - AAP News

Ortto has launched Ortto AI, a suite of AI-powered features aimed at enhancing marketing automation by enabling businesses to automate complex processes and improve decision-making, resulting in a 26% faster creation of customer lifecycle journeys and cohorts.

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Product

Ortto Unveils AI-Powered Automation, Delivering a 26% Productivity Boost for Marketers and ...

Ortto launches Ortto AI, an AI-powered suite to enhance marketing automation, promising a 26% productivity boost for marketers and sales operations teams.

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Partnership

Kudosity announces strategic partnerships with Ortto & MoEngage - ChannelLife Australia

Kudosity forms strategic partnerships with Ortto and MoEngage for enhanced services.

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Ortto, Inc. Profile

Company Name

Ortto, Inc.

Company Website

https://ortto.com/

HQ Location

Employees

101-250

Financials

PRIVATE