Actito Overview

Actito enables marketers to convert customer satisfaction into revenue. The software offers client activation and marketing automation solutions.

Use Cases

Customers recommend Campaign Management, Engagement Management, Segmentation And Targeting, as the business use cases that they have been most satisfied with while using Actito.

Other use cases:

  • Collaboration
  • Identify Target Customers
  • Helpdesk Management
  • Sending & Publishing Communications
  • Channel Marketing
  • Customer Feedback Management
  • Content Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Actito.

Other priorities:

  • Improve ROI
  • Improve Internal Communications
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Increase Customer Life Time Value
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Actito Use-Cases and Business Priorities: Customer Satisfaction Data

Actito works with different mediums / channels such as E-Mail, and Mobile,

Actito's features include Personalization, Dashboard, Templates, etc.

Reviews

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI." - Gaelle Mauroit

Actito, Oracle Responsys, ExpertSender, Upland adestra, ActiveTrail, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Actito

Top Industries

  • Hospitality
  • Marketing and Advertising
  • Apparel & Fashion

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Actito is popular in Hospitality, Marketing And Advertising, and Apparel & Fashion and is widely used by Enterprise, Small Business, and Mid Market.

Comprehensive Insights on Actito Use Cases

How efficiently Does Actito manage your Campaign Management?

Actito Campaign Management enables marketers to automate and personalize marketing campaigns through segmentation and targeting. It facilitates data-driven, multi-channel campaigns triggered by customer interactions, simplifying campaign creation and management. While Actito offers robust features, it limits the aggregation of results across one-time campaigns.
"...VTech chose Actito to create and manage their marketing automation campaigns...." Case Study VTech

What solutions does Actito provide for Engagement Management?

Actito Engagement Management enables users to enhance customer engagement through personalized and GDPR-compliant communications. The platform facilitates data integration, segmentation, and automated campaign execution, supporting various communication channels and offering real-time performance tracking. While Actito provides robust features, its reporting capabilities and personalization options are limited in certain areas.
"...outil Actito pour am liorer nos processus pour engager encore plus d interactions avec nos lecteurs...." Peer review by Gaëlle M, Directrice Marketing et Communication

How does Actito address your Segmentation And Targeting Challenges?

Why is Actito the best choice for Collaboration?

What solutions does Actito provide for Identify Target Customers?

27+ more Business Use Cases

12 buyers and buying teams have used Cuspera to assess how well Actito solved their Marketing Automation needs. Cuspera uses 545 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Actito testimonial

Gaelle Mauroit

Director Of Marketing & Communication

Cine-tele-revue

Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. Testimonial By Gaelle Mauroit
CUSTOMERS TESTIMONIALS
Actito testimonial

Gaelle Mauroit

Director Of Marketing & Communication

Cine-tele-revue

Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. Testimonial By Gaelle Mauroit

Case Studies

COMPANY CASE STUDIES
Actito case study
Case Study SNCB

How Actito helped SNCB to offer a new digital experience to its audience, to add good, efficient and innovative digital communication.

Read More
Actito case study
Case Study Webedia

How Webedia doubled its revenue with Actito's marketing automation platform

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Actito case study
Case Study Jennyfer

The ROI of marketing operations was greatly optimized and allowed to maximize profits and lead conversion

Read More

Video

La Loi 25 est une réglementation pour les entreprises qui utilisent le marketing automatisé.

Video Thumbnail

Frequently Asked Questions(FAQ)

for Actito

What is Actito?

Actito is a SaaS marketing automation company founded in 2000. Back then, the three founders thought it would be a good idea to bridge the gap between brands and consumers. So they started building the software that marketers now love. Actito helps to personalize the interactions by the second, with hundreds, thousands, even millions of customers worldwide. Actito targets mid to large companies wanting to run all their marketing activities from one easy-to-use platform.

All the customer data collected is centralized and consolidated onto a Customer Data Platform and made available to tailor, target and personalize right-time messages through main marketing channels – namely email, mobile and web. Actito also provides tools for customer life-cycle marketing, deploying acquisition, loyalty and cross-selling, enabling agile marketers to develop objectives and specifications of their marketing campaigns, thereby helping them in tracking the outcomes.

Actito features include building an actionable data model, marketing campaigns, dashboards and campaign reports, customer engagement, engaging via the right channel, customers based on their behavior and real-time data, adapt marketing strategy to maximize ROI and more.

Actito offers full compliance with Europe’s latest general data protection regulations (GDPR), leaving marketers free to focus on building lasting and profitable customer relationships. It runs its European operations from its headquarters in Belgium and also has offices in France and The Netherlands. Actito is also present in North America with an office in Canada. More than 250 clients use the platform worldwide including ABB, Friesland Campina, Biocodex, ARTE, WWF and KIA.

What is Actito used for?

Actito is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Campaign Management, Engagement Management and Segmentation And Targeting .

What are the top features of Actito?

Personalization, Dashboard and Templates are some of the top features of Actito.

Who uses Actito?

Actito is used by Hospitality, Marketing And Advertising and Apparel & Fashion among other industries.

What are Actito alternatives?

Oracle Responsys, ExpertSender, Upland Adestra and ActiveTrail are popular alternatives for Actito.

Where is Actito located?

Actito is headquartered at Avénue Athéna 1, 1348 Louvain-la-Neuve Belgium.
lightning

Peers used Actito for campaign management and engagement management

Actito Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.33/5

Read Reviews (22)
Custom Reports

3.03/5

Read Reviews (76)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.33/5

Read Reviews (22)
Custom Reports

3.03/5

Read Reviews (76)

Software Failure Risk Guidance

?

for Actito

Overall Risk Meter

Low Medium High

Top Failure Risks for Actito

Actito Profile

Company Name

Actito

HQ Location

Avénue Athéna 1, 1348 Louvain-la-Neuve Belgium

Employees

51-100

Social

Financials

SEED