Actito Overview

This is a summary of the comprehensive capabilities and benefits of Actito based on over 545 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Actito, Oracle Responsys, ExpertSender, Upland adestra, ActiveTrail, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Actito is right for your needs? Our Cuspera AI engine can evaluate how Actito fits your specific business needs, industry, and context. Get your personalized assessment report today.

Actito supports business goals such as:

  • Acquire Customers
  • Enhance Customer Relationships
  • Improve ROI
  • Improve Internal Communications
  • Increase Sales & Revenue

Actito can help you with many activities, such as Campaign Management, Engagement Management, Segmentation And Targeting, Collaboration, Identify Target Customers, etc. It can help manage these activities if you use E-Mail and Mobile for these needs. As a solution, Actito's capabilities include Personalization, Dashboard, Templates, etc.

Actito Hospitality Vertical is its biggest customer base.

Reviews

"Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. " - Gaelle Mauroit

Cuspera Reviews

12 buyers and buying teams have used Cuspera to assess how well Actito solved their Marketing Automation needs. Cuspera uses 545 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Actito.

Other priorities:

  • Improve ROI
  • Improve Internal Communications
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Campaign Management , Engagement Management , Segmentation And Targeting , as the business use cases that they have been most satisfied while using Actito.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Campaign Management with E-Mail

4.79/5

Read Reviews (33)

"...We also use it to manage some automated campaigns and transactional emails (as forgotten password)...."
campaign analytics

4.22/5

Read Reviews (10)

"...Use dashboards, campaign groups and the reportings, they truly are a mine of information from your audience...."
Engagement Management with E-Mail

3.42/5

Read Reviews (27)

"...Client intelligence for engaging activation. ..." Case Study Jennyfer
engaging and following up

3.80/5

Read Reviews (21)

"...Thanks to this we could drastically improve the way we engage prospects and customers through their lifecycle...."
Segmentation And Targeting with E-Mail and Mobile

4.51/5

Read Reviews (17)

"...Segmentation, targeting with several canal, data enrichment......."
PEER EXPERIENCES
Campaign Management with E-Mail

4.79/5

Read Reviews (33)

"...We also use it to manage some automated campaigns and transactional emails (as forgotten password)...." Peer review by Jean-Philippe G, Responsable CRM
campaign analytics

4.79/5

Read Reviews (10)

Engagement Management with E-Mail

3.42/5

Read Reviews (27)

"...Client intelligence for engaging activation. ..." Case Study Jennyfer
engaging and following up

3.42/5

Read Reviews (21)

Segmentation And Targeting with E-Mail and Mobile

4.51/5

Read Reviews (17)

"...Segmentation, targeting with several canal, data enrichment......." Peer review by Kevin B, Chef de projet Webmarketing

27+ more Business Use Cases

Our AI advisor, Wyz, harnessed 545 insights from peers and experts to help you assess how these Actito use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Gaelle Mauroit

Director Of Marketing & Communication

Cine-tele-revue

Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. Testimonial By Gaelle Mauroit
CUSTOMERS TESTIMONIALS

Gaelle Mauroit

Director Of Marketing & Communication

Cine-tele-revue

Actito has allowed us to improve the efficiency and productivity of our teams, as well as increase the commitment of our readers and our ROI. Testimonial By Gaelle Mauroit

Case Studies

COMPANY CASE STUDIES
Case Study RTBF

The challenge for a channel such as RTBF is to support its presence and bring its content to life in a world that is digitizing and constantly changing.

Read More
Case Study Jennyfer

The ROI of marketing operations was greatly optimized and allowed to maximize profits and lead conversion

Read More
Case Study Webedia

How Webedia doubled its revenue with Actito's marketing automation platform

Read More

Frequently Asked Questions(FAQ)

for Actito

What is Actito?

Actito is a SaaS marketing automation company founded in 2000. Back then, the three founders thought it would be a good idea to bridge the gap between brands and consumers. So they started building the software that marketers now love. Actito helps to personalize the interactions by the second, with hundreds, thousands, even millions of customers worldwide. Actito targets mid to large companies wanting to run all their marketing activities from one easy-to-use platform.

What is Actito used for?

Actito is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Campaign Management, Engagement Management and Segmentation And Targeting .

What are the top features of Actito?

Personalization, Dashboard and Templates are some of the top features of Actito.

Who uses Actito?

Actito is used by Hospitality, Marketing And Advertising and Apparel & Fashion among other industries.

What are Actito alternatives?

Oracle Responsys, ExpertSender, Upland Adestra and ActiveTrail are popular alternatives for Actito.

Where is Actito located?

Actito is headquartered at Avénue Athéna 1, 1348 Louvain-la-Neuve Belgium.

Popular Business Setting

for Actito

Top Industries

  • Hospitality
  • Marketing and Advertising
  • Apparel & Fashion

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Peers used Actito to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Actito

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.10/5

Read Reviews (64)
Dashboard

3.60/5

Read Reviews (21)
Templates

1.75/5

Read Reviews (11)
Feedback surveys

4.42/5

Read Reviews (10)
Micro customer segmenting

4.62/5

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Personalization

4.10/5

Read Reviews (64)
Dashboard

3.60/5

Read Reviews (21)
Templates

1.75/5

Read Reviews (11)
Feedback surveys

4.42/5

Read Reviews (10)
Micro customer segmenting

4.62/5

Read Reviews (7)

IT and Other Capabilities

for Actito

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

2.85/5

Read Reviews (26)
Data Import

2.78/5

Read Reviews (43)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

2.85/5

Read Reviews (26)
Data Import

2.78/5

Read Reviews (43)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.60/5

Read Reviews (60)
Email Support

4.34/5

Read Reviews (4)
Phone Support

3.42/5

Read Reviews (1)
Chat Support

3.39/5

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.60/5

Read Reviews (60)
Email Support

4.34/5

Read Reviews (4)
Phone Support

3.42/5

Read Reviews (1)
Chat Support

3.39/5

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.33/5

Read Reviews (22)
Custom Reports

3.03/5

Read Reviews (76)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Analytics

3.33/5

Read Reviews (22)
Custom Reports

3.03/5

Read Reviews (76)

Software Failure Risk Guidance

?

for Actito

Overall Risk Meter

Low Medium High

Top Failure Risks for Actito

Vendor Profile Details

Company Name

Actito

HQ Location

Avénue Athéna 1, 1348 Louvain-la-Neuve Belgium

Employees

51-100

Social

Financials

SEED