Efficy CRM: Product updates, Customer stories, and Insights | 2026 Cuspera

Maxo CRM helped Wilink centralize all customer interactions for a 360-degree view. Wilink needed to improve customer knowledge and support cross-selling across business units. Maxo CRM integrated wit...h tools like Brio and MIFID, streamlining workflows and customer profiling. 250 users now rely on Maxo CRM daily. Coaching and support sessions helped overcome resistance to change. Regular upgrades and a dedicated Customer Success Executive ensure ongoing value for Wilink's sales and marketing teams.
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Maxo CRM helps UITP manage over 1,800 member companies across 100 countries. UITP uses Maxo CRM to share customer and prospect knowledge and control member access through the MyUITP platform. The CRM... supports complex membership structures and enables on-demand reporting for better content management. UITP influenced the development of Maxo's tree view feature to visualize company relationships. The partnership with Maxo has lasted over 15 years, with UITP praising the platform's flexibility and customization.
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Maxo CRM helped the Louvre museum manage customer relationships and marketing campaigns. The museum used Maxo CRM to analyze visitor, lead, and patron data. The solution improved marketing events, pe...rsonalized newsletters, and multi-channel communication. Maxo CRM integrated with the ticketing system for a full customer view. The dashboard feature let users measure promotional activity and define visitor profiles.
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Maxo CRM helps hub.brussels track business records and monitor client revenue growth. The platform lets staff share information, manage projects, and report on actions taken. Employees value Maxo's r...eporting features. The next steps include advanced reporting with QlickView and better marketing with Flexmail. Maxo supports collaboration and productivity for hub.brussels.
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Maxo helps Genève Tourisme et Congrès promote Geneva as a top destination for tourism, leisure, and commerce. They use Maxo with QlikView to track and compare tourism activities, manage events, and r...un multi-channel marketing campaigns. The solution lets them analyze data from the hospitality industry. Genève Tourisme et Congrès can now offer customized products and packages to visitors. This improves their marketing and customer experience.
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Maxo CRM helped BECI, the Brussels Chamber of Commerce, improve traceability and follow-up in managing member activities. Before Maxo CRM, BECI struggled to track and communicate the value delivered ...to its 3,000+ member companies. After implementing Maxo CRM, BECI doubled its turnover in 10 years. The CRM modernized external communication, enabled targeted email campaigns, and redefined employee KPIs. BECI now has better insight into its actions for members and improved overall management efficiency.
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