Classic or Basic CRM focuses on managing all customer contacts and interactions in a single place. Typically these CRM are meant for sales management activities around managing the customer relationships. All-in-One CRM go beyond these capabilities to manage the relationships through the sales journey. Many of the All-in-One CRM include capabilities to provide holistic solutions to business needs. All-in-One CRM automate many of the repetitive tasks, qualifying leads, closing deals, and engaging customers.
