Upland adestra Overview

Upland Adestra is an email automation platform that helps to create and automate engaging targeted email campaigns, to the highest of the brand standards. It helps to increase sales and revenue and enhance customer relationships.

Adestra platform offers powerful yet easy-to-use data management, segmentation, automation, in-depth reporting, and campaign creation to engage the customers. It also empowers marketers to maximize ROI through email-driven technology.

Its features include easy view, launch, and organizing email campaigns, ensure the content is timely, relevant, and personal, connect to the audience, anywhere, any time, any device, data flexibility giving the full visibility across the board, build and launch beautiful emails in minutes, gain insight and build highly-reliable data-driven marketing strategies and much more.

Cuspera Reviews

16 buyers and buying teams have used Cuspera to assess how well Upland adestra solved their Marketing Automation needs. Cuspera uses 1032 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Enhance Customer Relationships and Scale Best Practices are the most popular business priorities peers achieved using Upland adestra.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Build Brand Awareness
  • Launch New Products
  • Improve Digital And Social Presence
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Upland adestra.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.83/5

Read Reviews (41)

"...Engagement and Action...."
engaging and following up

4.76/5

Read Reviews (30)

"...Upland provides seven enterprise cloud solution suites that enable more than one million users at over 9,000 accounts to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise...."
engaging with scheduling & cadence

3.42/5

Read Reviews (1)

"...We have turned email into a major factor in communicating with our customers on a regular cadence...."
Communication Management with E-Mail

4.81/5

Read Reviews (40)

"...Adestra is a fairly simple platform that allows our team to send various email campaigns ranging from marketing to customer services...."
sending & publishing communications

4.77/5

Read Reviews (34)

"...Adestra INDUSTRY Digital Media & Events COMPANY Incisive Media London, United Kingdom incisivemedia.com Incisive Media is one of the world s most established publishers in the Finance and Technology sectors. ..."
tracking & monitoring communications

4.46/5

Read Reviews (4)

"...We're trying to make sending and tracking email campaigns as easy and informative as possible, as it's something we do many times over on a weekly basis...."
Campaign Management with E-Mail

4.63/5

Read Reviews (32)

"...I am a new user and didnt know anyting at all about campaign marketing, with Adestra's help and attending their online webinars I have manage to really start to understand everything...."
campaign analytics

1.73/5

Read Reviews (2)

"...With Adestra, we've gained the ability to increase the volume of our campaigns, while seamlessly managing the execution and analytics of multiple campaigns across many of our client's marketing efforts...."
campaign monitoring

3.60/5

Read Reviews (1)

"...We're trying to make sending and tracking email campaigns as easy and informative as possible, as it's something we do many times over on a weekly basis...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.83/5

Read Reviews (41)

"...Engagement and Action...." Peer review by Josh A., Real Estate
engaging and following up

4.83/5

Read Reviews (30)

engaging with scheduling & cadence

4.83/5

Read Reviews (1)

Communication Management with E-Mail

4.81/5

Read Reviews (40)

"...Adestra is a fairly simple platform that allows our team to send various email campaigns ranging from marketing to customer services...." Peer review by User
sending & publishing communications

4.81/5

Read Reviews (34)

tracking & monitoring communications

4.81/5

Read Reviews (4)

Campaign Management with E-Mail

4.63/5

Read Reviews (32)

"...I am a new user and didnt know anyting at all about campaign marketing, with Adestra's help and attending their online webinars I have manage to really start to understand everything...." Peer review by Lucy W., Publishing
campaign analytics

4.63/5

Read Reviews (2)

campaign monitoring

4.63/5

Read Reviews (1)

34+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1032 insights from peers and experts to help you assess how these Upland adestra use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Andrew Hinton

Head of Procurement

UBM

We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry. Testimonial By Andrew Hinton
CUSTOMERS TESTIMONIALS

Andrew Hinton

Head of Procurement

UBM

We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry. Testimonial By Andrew Hinton

Case Studies

COMPANY CASE STUDIES
Case Study Immediate Media

Immediate Media Co gives BBC Gardener’s World magazine readers a completely tailored digital experience.

Read More
Case Study RCNi

RCNi drives attendance at job fair events for Nurses through an innovative approach and a test and learn email program

Read More
Case Study Incisive Media

Incisive Media reach their audience’s inbox through Upland Adestra Deliverability Workshops.

Read More

Frequently Asked Questions(FAQ)

for Upland adestra

What is Upland adestra?

Upland Adestra is an email automation platform that helps to create and automate engaging targeted email campaigns, to the highest of the brand standards. It helps to increase sales and revenue and enhance customer relationships.

What is Upland adestra used for?

Upland adestra is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Scale Best Practices by Engagement Management, Communication Management and Campaign Management .

What are the top features of Upland adestra?

Personalization, Templates and Dashboard are some of the top features of Upland adestra.

Who uses Upland adestra?

Upland adestra is used by Publishing, Food & Beverages and Marketing And Advertising among other industries.

What are Upland adestra alternatives?

ActiveTrail, Delivra, Customer.Io and MessageGears are popular alternatives for Upland adestra.

Where is Upland adestra located?

Upland adestra is headquartered at Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788.

Popular Business Setting

for Upland adestra

Top Industries

  • Publishing
  • Food & Beverages
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Upland adestra to Enhance customer relationships and Scale best practices

Peer and Expert Opinion on Features

for Upland adestra

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.72/5

Read Reviews (65)
Templates

3.63/5

Read Reviews (43)
Dashboard

4.62/5

Read Reviews (7)
Landing page

4.55/5

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

4.72/5

Read Reviews (65)
Templates

3.63/5

Read Reviews (43)
Dashboard

4.62/5

Read Reviews (7)
Landing page

4.55/5

Read Reviews (6)

IT and Other Capabilities

for Upland adestra

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.48/5

Read Reviews (112)
Data Export

4.26/5

Read Reviews (38)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.48/5

Read Reviews (112)
Data Export

4.26/5

Read Reviews (38)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.84/5

Read Reviews (24)
Phone Support

4.71/5

Read Reviews (14)
Chat Support

4.65/5

Read Reviews (31)
24/7 Support

4.62/5

Read Reviews (148)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.84/5

Read Reviews (24)
Phone Support

4.71/5

Read Reviews (14)
Chat Support

4.65/5

Read Reviews (31)
24/7 Support

4.62/5

Read Reviews (148)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.10/5

Read Reviews (1)
Analytics

4.55/5

Read Reviews (36)
Custom Reports

4.19/5

Read Reviews (211)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.10/5

Read Reviews (1)
Analytics

4.55/5

Read Reviews (36)
Custom Reports

4.19/5

Read Reviews (211)

Software Failure Risk Guidance

?

for Upland adestra

Overall Risk Meter

Low Medium High

Top Failure Risks for Upland adestra

Vendor Profile Details

Company Name

Upland Software

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Financials

IPO