Upland adestra Overview

This is a summary of the comprehensive capabilities and benefits of Upland adestra based on over 1032 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Upland adestra, ActiveTrail, Delivra, Customer.io, MessageGears, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Upland adestra is right for your needs? Our Cuspera AI engine can evaluate how Upland adestra fits your specific business needs, industry, and context. Get your personalized assessment report today.

Upland adestra supports business activities such as:

  • Engagement Management
  • Communication Management
  • Campaign Management
  • Helpdesk Management
  • Social Media Analytics

Upland adestra can help you with many business goals, such as Enhance Customer Relationships, Scale Best Practices, Acquire Customers, Improve ROI, Increase Sales & Revenue, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Upland adestra's capabilities include Personalization, Templates, Dashboard, etc.

Upland adestra was founded in 2010. Publishing Vertical is its biggest customer base.

Reviews

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton

Cuspera Reviews

16 buyers and buying teams have used Cuspera to assess how well Upland adestra solved their Marketing Automation needs. Cuspera uses 1032 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Enhance Customer Relationships and Scale Best Practices are the most popular business priorities peers achieved using Upland adestra.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Increase Sales & Revenue
  • Grow Market Share
  • Build Brand Awareness
  • Launch New Products
  • Improve Digital And Social Presence
  • Improve Navigation
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Upland adestra.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.83/5

Read Reviews (41)

"...This will help increase the engagement of their emails and the loyalty of their customers who can benefit from a unique service...." Case Study Naked Wines
engaging and following up

4.76/5

Read Reviews (30)

"...Engagement and Action...."
engaging with scheduling & cadence

3.42/5

Read Reviews (1)

"...We have turned email into a major factor in communicating with our customers on a regular cadence...."
Communication Management with E-Mail

4.81/5

Read Reviews (40)

"...Adestra s deep focus on email marketing makes sending personalized messages to customers simple...." Email Marketing Provider Adestra Acquired by Upland Software for $56 Million
sending & publishing communications

4.77/5

Read Reviews (34)

"...We are not only sending better emails than before, but they are highly targeted...."
tracking & monitoring communications

4.46/5

Read Reviews (4)

"...We've been able to provide timely messages to all our audiences and keep track of the message effectiveness with Adestra...."
Campaign Management with E-Mail

4.63/5

Read Reviews (32)

"...Most businesses are managed services, but there are some hands-on companies that manage campaigns on their own, including design and list management...."
campaign analytics

1.73/5

Read Reviews (2)

"...With Adestra, we've gained the ability to increase the volume of our campaigns, while seamlessly managing the execution and analytics of multiple campaigns across many of our client's marketing efforts...."
campaign monitoring

3.60/5

Read Reviews (1)

"...We're trying to make sending and tracking email campaigns as easy and informative as possible, as it's something we do many times over on a weekly basis...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.83/5

Read Reviews (41)

"...This will help increase the engagement of their emails and the loyalty of their customers who can benefit from a unique service...." Case Study Naked Wines
engaging and following up

4.83/5

Read Reviews (30)

engaging with scheduling & cadence

4.83/5

Read Reviews (1)

Communication Management with E-Mail

4.81/5

Read Reviews (40)

"...Adestra s deep focus on email marketing makes sending personalized messages to customers simple...." Email Marketing Provider Adestra Acquired by Upland Software for $56 Million
sending & publishing communications

4.81/5

Read Reviews (34)

tracking & monitoring communications

4.81/5

Read Reviews (4)

Campaign Management with E-Mail

4.63/5

Read Reviews (32)

"...Most businesses are managed services, but there are some hands-on companies that manage campaigns on their own, including design and list management...." Peer review by Joi Brooks, Email Marketing Campaign Manager, Inbox Group Email Marketing
campaign analytics

4.63/5

Read Reviews (2)

campaign monitoring

4.63/5

Read Reviews (1)

34+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1032 insights from peers and experts to help you assess how these Upland adestra use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Andrew Hinton

Head of Procurement

UBM

We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry. Testimonial By Andrew Hinton
CUSTOMERS TESTIMONIALS

Andrew Hinton

Head of Procurement

UBM

We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry. Testimonial By Andrew Hinton

Case Studies

COMPANY CASE STUDIES
Case Study RCNi

RCNi drives attendance at job fair events for Nurses through an innovative approach and a test and learn email program

Read More
Case Study Naked Wines

Naked Wines drives customer loyalty with automated, personalized emails using Upland Adestra.

Read More
Case Study Incisive Media

Incisive Media reach their audience’s inbox through Upland Adestra Deliverability Workshops.

Read More

Frequently Asked Questions(FAQ)

for Upland adestra

What is Upland adestra?

Upland Adestra is an email automation platform that helps to create and automate engaging targeted email campaigns, to the highest of the brand standards. It helps to increase sales and revenue and enhance customer relationships.

What is Upland adestra used for?

Upland adestra is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Scale Best Practices by Engagement Management, Communication Management and Campaign Management .

What are the top features of Upland adestra?

Personalization, Templates and Dashboard are some of the top features of Upland adestra.

Who uses Upland adestra?

Upland adestra is used by Publishing, Food & Beverages and Marketing And Advertising among other industries.

What are Upland adestra alternatives?

ActiveTrail, Delivra, Customer.Io and MessageGears are popular alternatives for Upland adestra.

Where is Upland adestra located?

Upland adestra is headquartered at Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788.

Popular Business Setting

for Upland adestra

Top Industries

  • Publishing
  • Food & Beverages
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Upland adestra to Enhance customer relationships and Scale best practices

Peer and Expert Opinion on Features

for Upland adestra

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.72/5

Read Reviews (65)
Templates

3.63/5

Read Reviews (43)
Dashboard

4.62/5

Read Reviews (7)
Landing page

4.55/5

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

4.72/5

Read Reviews (65)
Templates

3.63/5

Read Reviews (43)
Dashboard

4.62/5

Read Reviews (7)
Landing page

4.55/5

Read Reviews (6)

IT and Other Capabilities

for Upland adestra

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.48/5

Read Reviews (112)
Data Export

4.26/5

Read Reviews (38)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.48/5

Read Reviews (112)
Data Export

4.26/5

Read Reviews (38)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.84/5

Read Reviews (24)
Phone Support

4.71/5

Read Reviews (14)
Chat Support

4.65/5

Read Reviews (31)
24/7 Support

4.62/5

Read Reviews (148)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.84/5

Read Reviews (24)
Phone Support

4.71/5

Read Reviews (14)
Chat Support

4.65/5

Read Reviews (31)
24/7 Support

4.62/5

Read Reviews (148)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.10/5

Read Reviews (1)
Analytics

4.55/5

Read Reviews (36)
Custom Reports

4.19/5

Read Reviews (211)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.10/5

Read Reviews (1)
Analytics

4.55/5

Read Reviews (36)
Custom Reports

4.19/5

Read Reviews (211)

Software Failure Risk Guidance

?

for Upland adestra

Overall Risk Meter

Low Medium High

Top Failure Risks for Upland adestra

Vendor Profile Details

Company Name

Upland Software

Company Website

https://uplandsoftware.com/

Year Founded

2010

HQ Location

Frost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788

Employees

251-500

Social

Financials

PRIVATE