Adobe Campaign Overview
This is a summary of the comprehensive capabilities and benefits of Adobe Campaign based on over 3033 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Adobe Campaign, Acquia Marketing Cloud, Pega Platform, CFN Insight, Cyara, etc., all belong to a category of solutions that help Customer Journey and Experience. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Adobe Campaign is right for your needs? Our Cuspera AI engine can evaluate how Adobe Campaign fits your specific business needs, industry, and context. Get your personalized assessment report today.
Adobe Campaign supports business activities such as:
- Campaign Management
- Communication Management
- Workflow Management
- Engagement Management
- Channel Marketing
Adobe Campaign can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Improve ROI, Grow Market Share, Build Brand Awareness, etc. It can help manage these activities if you use E-Mail and Social Media for these needs. As a solution, Adobe Campaign's capabilities include Personalization, Templates, Dashboard, etc.
Adobe Campaign was founded in 1982. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just... like our university. " - Jordan Capp
Cuspera Reviews
43 buyers and buying teams have used Cuspera to assess how well Adobe Campaign solved their Customer Journey and Experience needs. Cuspera uses 3033 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Journey and Experience needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Adobe Campaign.
Use Cases
Peers recommend Campaign Management , Communication Management , Workflow Management , as the business use cases that they have been most satisfied while using Adobe Campaign.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Campaign Management with E-Mail |
4.91/5 ★ |
"...It is very easy to develop marketing campaigns via email since it is the main channel for the client-seller...." Peer review by Martin Palermo, Manager of Research and Development, Sealed Air Corporation |
| campaign analytics |
4.91/5 ★ |
"...You can also get certified in Adobe Advertising Cloud, Adobe Audience Manager, Adobe Campaign Adobe Analytics and Adobe Business Practitioner...." The 7 best online digital marketing certifications |
| campaign monitoring |
4.92/5 ★ |
"...We utilized the email tracking capability that Campaign offers to provide us with insights into unique opens and click-throughs to gauge the effectiveness of our communications and to determine which email campaigns provided the most lift...." Peer review by Richard Perroset, Senior Marketing Leader, Bank of the West |
| Communication Management with E-Mail |
4.91/5 ★ |
"...Ability to send personalized emails to each audience...." Peer review by Linda S., Digital Marketing Manager, Medical Devices |
| sending & publishing communications |
4.86/5 ★ |
"...Easily send out our messages to all of our clients...." Peer review by Victoria T, Correctional Therapist |
| tracking & monitoring communications |
4.91/5 ★ |
"...Great features, excellent advanced email delivery and tracking capabilities,..." Peer review by Joe S., Internet |
| Workflow Management with Social Media |
4.73/5 ★ |
"...The integration of filters, workflows and emails allows for a streamlined sending process...." Peer review by User |
| PEER EXPERIENCES | |
|---|---|
| Campaign Management with E-Mail |
4.91/5 ★ |
"...It is very easy to develop marketing campaigns via email since it is the main channel for the client-seller...." Peer review by Martin Palermo, Manager of Research and Development, Sealed Air Corporation |
|
| campaign analytics |
4.91/5 ★ |
| campaign monitoring |
4.91/5 ★ |
| Communication Management with E-Mail |
4.91/5 ★ |
"...Ability to send personalized emails to each audience...." Peer review by Linda S., Digital Marketing Manager, Medical Devices |
|
| sending & publishing communications |
4.91/5 ★ |
| tracking & monitoring communications |
4.91/5 ★ |
| Workflow Management with Social Media |
4.73/5 ★ |
"...The integration of filters, workflows and emails allows for a streamlined sending process...." Peer review by User |
|
56+ more Business Use Cases
Our AI advisor, Wyz, harnessed 3033 insights from peers and experts to help you assess how these Adobe Campaign use cases fit your Customer Journey and Experience needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just like our university. Testimonial By Jordan Capp |
|
Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined customer experience that keeps shoppers engaged Testimonial By Jeffrey Lack |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Jordan Capp head of digital marketing Swinburne University of Technology |
We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just like our university. Testimonial By Jordan Capp |
|
Jeffrey Lack VP of digital marketing Bridgestone |
Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined customer experience that keeps shoppers engaged Testimonial By Jeffrey Lack |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
|
Case Study BridgestoneRead More |
|
|
Case Study Swinburne University of TechnologyRead More |
Frequently Asked Questions(FAQ)
for Adobe Campaign
What is Adobe Campaign?
What is Adobe Campaign used for?
What are the top features of Adobe Campaign?
Who uses Adobe Campaign?
What are Adobe Campaign alternatives?
Where is Adobe Campaign located?
Popular Business Setting
for Adobe Campaign
Top Industries
- Marketing and Advertising
- Manufacturing
- Internet
Popular in
- Small Business
- Enterprise
- Mid Market
Peers used Adobe Campaign to Acquire customers and Enhance customer relationships
Adobe Campaign Alternatives
Peer and Expert Opinion on Features
for Adobe Campaign
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (169) |
| Templates | Read Reviews (53) |
| Dashboard | Read Reviews (35) |
| Alerts: popups & Notifications | Read Reviews (25) |
| Landing page | Read Reviews (20) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (169) |
| Templates | Read Reviews (53) |
| Dashboard | Read Reviews (35) |
| Alerts: popups & Notifications | Read Reviews (25) |
| Landing page | Read Reviews (20) |
IT and Other Capabilities
for Adobe Campaign
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (227) |
| Data Export | Read Reviews (85) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (227) |
| Data Export | Read Reviews (85) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (87) |
| Phone Support | Read Reviews (35) |
| Chat Support | Read Reviews (35) |
| 24/7 Support | Read Reviews (243) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (87) |
| Phone Support | Read Reviews (35) |
| Chat Support | Read Reviews (35) |
| 24/7 Support | Read Reviews (243) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (10) |
| Analytics | Read Reviews (224) |
| Custom Reports | Read Reviews (480) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (10) |
| Analytics | Read Reviews (224) |
| Custom Reports | Read Reviews (480) |
Software Failure Risk Guidance
?for Adobe Campaign
Overall Risk Meter
Top Failure Risks for Adobe Campaign
Vendor Profile Details
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
SERIES A
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