Adobe Campaign Overview

Adobe Campaign is a platform for email automation and cross-channel marketing, offering features like segmentation, multilingual support, and comprehensive reporting. Integration with Adobe Analytics and Experience Cloud enhances campaign management and post-click attribution analysis.

Use Cases

Customers recommend Campaign Management, Communication Management, Workflow Management, as the business use cases that they have been most satisfied with while using Adobe Campaign.

Other use cases:

  • Engagement Management
  • Channel Marketing
  • Advertisement
  • Helpdesk Management
  • Social Media Management
  • Digital Marketing
  • Offer Management
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Adobe Campaign.

Other priorities:

  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Launch New Products
  • Establish Thought Leadership
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Adobe Campaign Use-Cases and Business Priorities: Customer Satisfaction Data

Adobe Campaign works with different mediums / channels such as E-Mail, and Social Media,

Adobe Campaign's features include Personalization, Templates, Dashboard, etc.

Reviews

"We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just... like our university." - Jordan Capp

Adobe Campaign, Acquia Marketing Cloud, Pega Platform, Cyara, Iterable, etc., all belong to a category of solutions that help Customer Journey and Experience. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adobe Campaign

Top Industries

  • Marketing and Advertising
  • Manufacturing
  • Internet

Popular in

  • Small Business
  • Enterprise
  • Mid Market

Adobe Campaign is popular in Marketing And Advertising, Manufacturing, and Internet and is widely used by Small Business, Enterprise, and Mid Market.

Comprehensive Insights on Adobe Campaign Use Cases

Why is Adobe Campaign the best choice for Campaign Management?

Adobe Campaign is a marketing automation platform that facilitates the creation and management of marketing campaigns across multiple channels. It provides tools for managing various campaign aspects, including email, SMS, social media, and direct mail. The software's effectiveness can be impacted by the learning curve associated with understanding its complex functionality.
"...It works perfectly with email marketing campaigns, deploying large volume of emails very easily when it s automated...." Peer review by julian c, Marketing Staff

How does Adobe Campaign facilitate Communication Management?

Adobe Campaign empowers marketers to send targeted email campaigns and automate message delivery, including trigger-based notifications. It leverages consumer data to personalize emails and manage communication channels, including WhatsApp. The tool's extensive capabilities may be overkill for simple email sending needs.

What benefits does Adobe Campaign offer for Workflow Management?

What solutions does Adobe Campaign provide for Engagement Management?

What benefits does Adobe Campaign offer for Channel Marketing?

56+ more Business Use Cases

43 buyers and buying teams have used Cuspera to assess how well Adobe Campaign solved their Customer Journey and Experience needs. Cuspera uses 3033 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Journey and Experience needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Adobe Campaign testimonial

Jordan Capp

head of digital marketing

Swinburne University of Technology

We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just like our university. Testimonial By Jordan Capp
Adobe Campaign testimonial

Jeffrey Lack

VP of digital marketing

Bridgestone

Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined customer experience that keeps shoppers engaged Testimonial By Jeffrey Lack
CUSTOMERS TESTIMONIALS
Adobe Campaign testimonial

Jordan Capp

head of digital marketing

Swinburne University of Technology

We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just like our university. Testimonial By Jordan Capp
Adobe Campaign testimonial

Jeffrey Lack

VP of digital marketing

Bridgestone

Every time you add a step to the purchasing process, you lose up to 30 percent of your potential buyers. This isn’t just about Bridgestone’s success, it’s also about supporting our affiliated dealers and retail partners with a more streamlined customer experience that keeps shoppers engaged Testimonial By Jeffrey Lack

Case Studies

COMPANY CASE STUDIES
Adobe Campaign case study
Case Study Swinburne University of Technology

How Swinburne University of Technology reimagined the Open Day experience

Read More
Adobe Campaign case study
Case Study Bridgestone

How Bridgestone re-aligned its digital marketing with Adobe Campaign

Read More

Video

1. Adobe Campaign Standard (ACS) Tutorial- Introduction and Console Overview

Video Thumbnail

Frequently Asked Questions(FAQ)

for Adobe Campaign

What is Adobe Campaign?

Adobe Campaign is a Customer Journey and Experience platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels.

Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools.

Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.

What is Adobe Campaign used for?

Adobe Campaign is a Customer Journey and Experience Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Campaign Management, Communication Management and Workflow Management .

What are the top features of Adobe Campaign?

Personalization, Templates and Dashboard are some of the top features of Adobe Campaign.

Who uses Adobe Campaign?

Adobe Campaign is used by Marketing And Advertising, Manufacturing and Internet among other industries.

What are Adobe Campaign alternatives?

Acquia Marketing Cloud, Pega Platform, Cyara and Iterable are popular alternatives for Adobe Campaign.

Where is Adobe Campaign located?

Adobe Campaign is headquartered at 345 Park Avenue, San Jose, CA 95110-2704.
lightning

Peers used Adobe Campaign for campaign management and communication management

Adobe Campaign Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.57/5

Read Reviews (10)
Analytics

4.82/5

Read Reviews (224)
Custom Reports

4.35/5

Read Reviews (480)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.57/5

Read Reviews (10)
Analytics

4.82/5

Read Reviews (224)
Custom Reports

4.35/5

Read Reviews (480)

Software Failure Risk Guidance

?

for Adobe Campaign

Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe Campaign

Adobe News

Adobe adds Experience Manager 'content hub' to help find, reuse digital assets

The new feature offers access to Adobe Express and Firefly generative AI tools to make adjustments to marketing assets. - source

27 Jun 2024

Adobe Express for Education Fuels Strong Growth in Next-Gen Creativity and Job Skills ...

Adobe continues commitment to provide Adobe Express, an all-in-one AI creativity app and other industry-leading creative tools, to students and ... - source

25 Jun 2024

Globant announced the launch of New Adobe Studio | MarTech Cube

Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, announced the launch of its Adobe ... - source

24 Jun 2024

Adobe Profile

Company Name

Adobe

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

Financials

SERIES A