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Adobe Campaign

4.11 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(4527 Reviews)

Adobe Campaign: Marketing Campaign Management Platform

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About Adobe Campaign

Adobe Campaign is a Customer Journey and Experience platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels.

Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools.

Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.

Peer and Expert Reviews
for Adobe Campaign

Goals

Acquire customers and Improve ROI are the most popular goals peers achieved using Adobe Campaign .

Other goals:

  • Build brand awareness
  • Enhance customer relationships
  • Scale best practices
  • Improve brand engagement
  • Increase sales & revenue
  • Increase customer life time value
  • Improve digital and social presence
  • Grow market share
  • Improve stakeholder relations
  • Improve efficiency
  • Enter new markets internationally or locally
  • Launch new products
  • Establish thought leadership
See all goals See less goals

Channels

It is the best suited for e-mail, text SMS, website, channels.

Other channels:

  • social media
  • mobile
  • display advertisement
  • channel partners
  • omnichannel
  • phone calls
  • offline
  • mobile app
  • on premises
  • promotions
  • Facebook
  • user generated content
  • blogs
  • out of home
  • brochure
  • video
  • Facebook page
  • point of sale
  • chat
  • Whatsapp
  • mass media
  • newsletter
  • causes and charity
  • television
  • LinkedIn
See all channels See less channels

Processes

Peers recommend campaign management, communication management, workflow management, as the business processes that they have been most satisfied while using Adobe Campaign .

Read Reviews of Business Process for Adobe Campaign

Campaign management With E mail

Campaign analytics With E mail

Campaign monitoring With E mail

Communication management With E mail

Sending & publishing communications With E mail and Website and Text sms

Tracking & monitoring communications With E mail

Workflow management With Social media and E mail

Engagement management With E mail

Engaging and following up With E mail

Channel marketing With Omnichannel and E mail and Text sms

Advertisement With E mail and Website

Helpdesk management With Phone calls and E mail and Text sms

Partner marketing With E mail and Website and Text sms and Display advertisement and Channel partners

Social media management With Social media and E mail

Social media analytics With Social media and E mail and Text sms

Engaging on social media With Social media and E mail and Website

Scheduling post to social media With Social media and E mail and Website

Digital marketing

Social media marketing With Social media and Mobile and Text sms and Mobile app and E mail and Website and Facebook page and Facebook

Offer management With E mail and Text sms

Content management With E mail and Website

Content curation With E mail

Segmentation and targeting

Personalized marketing With E mail and Social media

Customer case management With E mail

Touchpoint management With E mail and Offline and Mobile

Collaboration

Channel management With E mail and Mobile

Funnel analysis

Sales document management

Digital signature

Contract management

Proposal & quote management With Out of home and Brochure and Social media and E mail

Loyalty management With Offline and On premises

Create engagement based loyalty With Offline and On premises

Generation of new leads With E mail and User generated content and Blogs and Out of home and Brochure and Promotions and Video

Subscription management With E mail and Website

Event management With E mail and User generated content and Blogs and Out of home and Brochure and Promotions and Video

Trade show marketing With E mail and User generated content and Blogs and Out of home and Brochure and Promotions and Video

Outbound marketing With E mail

Lead tracking With Website

Product marketing With E mail

Lead analytics

Lead qualification

Lead qualification: demographic

Database marketing With E mail

Conversion management

Products & pricelist management With Promotions and E mail

Contact list management With E mail

Training & onboarding

Media planning

Direct marketing

Lead management

Creative agency

Coaching

International marketing

Account management With Website

Relationship management

Relationship marketing

Lifetime value management

Market research With E mail

Rating and review management With E mail

Lead nurturing

Customer feedback management

Drip marketing

Market survey

See allless Activities

Popular Business Setting
for Adobe Campaign

Top Industries

  • Marketing and Advertising
  • Computer & Network Security
  • Internet

Popular in

  • Enterprise
  • Small Business
  • Mid Market

Peers used Adobe Campaign to Acquire customers and Improve ROI

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IT and Other Capabilities
for Adobe Campaign

  • Low
  • Medium
  • High

data

Data Import

Data Export

Support

Email Support

Phone Support

24/7 Support

Chat Support

Other

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Analytics

Custom Reports

Failure Risk Guidance Security Report ?

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Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe Campaign

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First 5 Reports are Free

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Vendor Profile Details

Company Name Adobe
Company Website https://www.adobe.com/#
Year Founded 1982
HQ Location 345 Park Avenue, San Jose, CA 95110-2704
Employees 10001+
Social
Financials IPO