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Compare Act-On vs Ortto

Comparison Summary

For Act-On vs Ortto comparison, Our AI algorithm looked at 20910 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Act-On and Ortto to solve their respective business needs.

Pros and cons of Act-On and Ortto

Act-On is more suited to businesses that require Engagement Management with E-Mail and Communication Management with E-Mail where as Ortto is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

Both Act-On and Ortto are Marketing Automation software, peers recommend Act-On for social media analytics and social media management where as Ortto is more known for advertisement and helpdesk management .

logo Act-On

Focus area

Act-On is better than Ortto for

Software Failure Risk

  • low

logo Ortto

Focus area

Ortto is better than Act-On for

Software Failure Risk

  • medium

About

Act-On | An automated Growth Marketing Platform

Marketing automation software to personalize the customer journey

Age

2005

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

112

86

Total Goals
(we found evidences for)

21

15

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring

campaign analytics


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


generation of new leads





content publishing

searching for content



contact list management

creating contact list



Scheduling & dispatching



training & onboarding


helpdesk management


social media marketing


lead qualification

lead qualification: behavioural

lead qualification: firmographic

lead qualification: technographic



workflow management


segmentation and targeting


competitive intelligence


loyalty management

identify target customers

customise loyalty program



sales document management

contract management

proposal & quote management


customer feedback management

measuring customer satisfaction

measuring net promoter score





outbound marketing



personalized marketing


conversion management



business development


knowledge management




conference call management


products & pricelist management


relationship marketing



lifetime value management


sales review & feedback



trade show marketing


performance management


advocacy management



revenue cycle management



international marketing



follower management


relationship management






subscription management


courses & assessment

create learning path


database marketing


rating and review management


sales call management







Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more
  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Scale best practices

  • Improve ROI

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • Improve consistency

  • Reduce bounce

  • Improve efficiency

  • Improve digital and social presence

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • website

  • chat

  • text SMS

  • social media

  • user generated content

  • blogs

  • Slack

  • mobile

  • newsletter

  • Facebook

  • phone calls

  • mobile app

  • omnichannel

  • promotions

  • offline

  • trade shows

  • point of sale

  • video

  • See 16 more
  • e-mail

  • website

  • chat

  • text SMS

  • social media

  • user generated content

  • blogs

  • Slack

  • mobile

  • newsletter

  • Facebook

  • phone calls

  • mobile app

  • omnichannel

  • promotions

  • offline

  • trade shows

  • point of sale

  • video

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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low

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Business Setting