Act-On and Klaviyo, An In-Depth Comparison 2026

Comparison Summary

Act-On and Klaviyo are platforms in the Marketing Automation category but cater to different user bases. Act-On is robust for large enterprises, offering features like comprehensive analytics and data integration, ideal for enhancing customer relationships and campaign management. Klaviyo, with its focus on ease of use, supports businesses aiming to increase sales, especially in retail and consumer goods, through its engagement management and multi-channel support. Each platform aligns with specific business scales and industries, providing tailored vendor support suited to their operational complexities.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Klaviyo: Klaviyo enables intelligent email marketing, SMS, and automation for efficient growth. Customer data is turned into hyper-personalized messages that engage people.

Deployed Market Segments: Act-On vs Klaviyo

Share of peer evidence by company size for Act-On and Klaviyo. Each product segments add up to 100%. Click any segment for supporting evidence.

Act-On 100%
Klaviyo 100%
Act-On Klaviyo
Key Capabilities Supported Act-On facilitates comprehensive communication and engagement management, perfect for businesses that need robust campaign handling and social media operations. → Klaviyo enhances engagement and communication management, ideal for businesses focusing on targeted campaigns and segmentation for advertising efforts. →
Business Goals Act-On helps businesses acquire customers and increase market share, aligning with those aiming to enhance relationships and improve ROI. → Klaviyo focuses on increasing sales and customer lifetime value, beneficial for brands looking to build awareness and nurture long-term relationships. →
Core Features Act-On shines with features like deep integration capabilities and custom reporting, catering to businesses needing extensive data analytics and migration ease. → Klaviyo provides strong analytics and compliance features, supporting businesses that rely on data export/import and custom reports for insightful operations. →
Vendor Support Act-On offers around-the-clock support, ideal for enterprises needing varied channels like phone and chat for continual operations. → Klaviyo provides 24/7 email and chat support, catering more closely to businesses that can adapt with limited direct phone interactions. →
Segments and Industries Act-On predominantly serves large enterprises and the tech sector, indicating suitability for diverse operational needs within software and IT services. → Klaviyo is strong in consumer goods and retail sectors, focusing on small to large enterprises that need precise customer targeting. →
Operational Alignment Act-On fits smoothly into vast and complex workflows, making it suitable for larger scale operations in enterprise environments. → Klaviyo aligns seamlessly with smaller and mid-market operations, excelling in retail environments that demand nimbleness. →

Act-On and Klaviyo: Best activities based on customer satisfaction

Most deployed common Activities for Act-On and Klaviyo

How does Act-On and Klaviyo address your Engagement Management Challenges?
Act On and Klaviyo both enable users to automate email campaigns to increase customer engagement. Act On provides more flexibility in creating emails, while Klaviyo excels in setting up automated email flows. Act On integrates well with Salesforce, allowing for lead prioritization, while Klaviyo prioritizes targeted email campaigns based on customer behavior. Both tools have limitations, such as difficulty accessing detailed engagement data.
"...Webinar integration - schedule webinars within Act-On, handle all of the invites, landing page, sign-ups, attendee follow up etc...." Peer review by Nick Holt, Managing Director, The Sugar Refinery
"...Connectivity with Shopify and how we can monetize the activities to grow our business from each customer interaction...." Peer review by Scott G, President, Marketing and Advertising
What solutions does Act-On and Klaviyo provide for Communication Management?
Act On and Klaviyo both enable communication management through email marketing. Act On focuses on automation, offering tools for creating and sending high-volume emails and tracking results. Klaviyo excels at personalized email campaigns for ecommerce businesses, leveraging purchase history for targeted offers. However, Act On lacks advanced tracking capabilities, requiring manual setup for each webinar, while Klaviyo has limited customization options and lacks clear purchase date visibility.
"...I like that it was fairly easy to create each email template and send them out...." Peer review by Lindsey W, Marketing Liaison - Boston, Management Consulting
"...We use Klaviyo to send out emails to encourage retention, registration, and event attendance...." Peer review by Courtney C, Digital Marketing Contractor, Media Production
How does Act-On and Klaviyo facilitate Campaign Management?
Both Act On and Klaviyo are used to manage and track marketing campaigns. Act On has a focus on tracking website activity, integrating with CRM systems, and providing comprehensive analytics. Klaviyo specializes in email marketing campaigns and automation, offering an intuitive platform for creating and managing automated email sequences. While both tools offer email campaign creation and analytics, Act On provides more comprehensive website tracking, while Klaviyo focuses on email automation and cross-channel marketing campaigns. Limitations for both tools include their ability to effectively manage and analyze large-scale campaigns.
"...The ability to run email marketing programs has become much faster since our switch...." Peer review by Lou W, Director, New Business Sales, Information Services
"...In addition, it has been easier to create email marketing campaigns, we do not need to pay an email marketing specialist to make the designs...." Peer review by Wendy S, Digital Marketing Specialist, Marketing and Advertising

Act-On in Action: Unique Activities

What Are the key features of Act-On for Social Media Management?
The platform provides a comprehensive suite of tools for managing social media, including tracking, analytics, and engagement features. Users can create landing pages, track website visitors, and analyze social media performance. While the platform offers a variety of tools, its reporting and data analytics capabilities are limited.
"...I also love the lead scoring information which is an indication of engagement from my emails, webinars and social media postings...." Peer review by Internal Consultant
How can Act-On enhance your Generation Of New Leads process?
Act-On is a marketing tool that helps generate leads from various sources. It uses email campaigns, web forms, and user actions to attract new prospects. nAct-On helps nurture leads through lead scoring and educational email campaigns, which helps qualify them for sales.nAct-On does not track revenue conversions, limiting the ability to assess campaign return on investment.
"...The software helps with everything from lead generation and website visitor tracking to brand recognition through social media channels and webinars...." Peer review by Jeff Penson, Marketing Specialist, Empower Software Solutions

Klaviyo in Action: Unique Activities

How can Klaviyo optimize your Segmentation And Targeting Workflow?
Klaviyo offers robust segmentation and targeting capabilities, allowing users to create highly specific audience segments based on various factors including demographics, purchase history, website behavior, and interactions with marketing campaigns. These capabilities enable personalized and targeted communication, leading to improved campaign effectiveness and return on investment. However, Klaviyo's segmentation and targeting functionality can be complex and may require significant effort for users to fully understand and utilize.
"...The tight integration with ecommerce platforms (especially shopify) means users can segment based on behaviour...." Peer review by Nichelle H, Paid Traffic and Marketing Funnel Expert, Marketing and Advertising

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting

Act-On Klaviyo
Peer score 4.4 4.7
Peer insights 17440 5837
Top industries
Marketing And Advertising 18.0%
Computer Software 17.0%
Information Technology And Services 13.0%
Consumer Goods 35.0%
Retail 23.0%
Design 9.0%
SMB and Mid-Market 83.0% 95.0%
Enterprise 17.0% 5.0%
Pricing Act-On Klaviyo

News

Latest Act-On news

Banzai International proposes rebrand to Parabolic Technologies

Banzai International plans to rebrand as Parabolic Technologies, pending shareholder approval. The company will also restructure into three divisions: ConnectAndSell for AI sales acceleration, Banzai for Demio and OpenReel platforms, and CreateStudio for AI video content creation. New Nasdaq ticker symbols PARA and PARAW are set for August 7, 2026.

05/08/2026 - source

Latest Klaviyo news

Klaviyo Goes Headless As It Opens CRM To AI Agents

Klaviyo has introduced a headless CRM architecture, allowing AI agents like ChatGPT and Claude to access and act on customer data without using the Klaviyo interface. This integration supports custom reporting, automated performance reviews, and direct Slack recommendations. The platform now includes SQL capabilities for querying customer data and a new personalization layer for real-time customer decisions.

09/09/2026 - source