CTM Overview

CallTrackingMetrics addresses the challenge of accurately attributing marketing leads and optimizing strategies through its call tracking capabilities. The software provides detailed conversation analytics, enabling businesses to gain valuable insights into customer motivations. By leveraging AI-driven data, it helps organizations make informed, data-backed decisions rather than relying on guesswork. The platform also facilitates workflow automation, accelerating the sales pipeline and enhancing overall efficiency. Global organizations utilize CallTrackingMetrics to ensure they don't lose clients due to incomplete data, thereby improving their tech stack and decision-making processes. Recognized as conversation intelligence champions, the solution is integral for businesses aiming to drive revenue through precise lead attribution and comprehensive marketing insights.

Use Cases

Customers recommend Communication Management, Sales Call Management, Advertisement, as the business use cases that they have been most satisfied with while using CTM.

Other use cases:

  • Campaign Management
  • Helpdesk Management
  • Lead Tracking
  • Generation Of New Leads
  • Channel Marketing
  • Engagement Management
  • Contact List Management
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using CTM.

Other priorities:

  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Grow Market Share
  • Improve Internal Communications
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
See all business priorities See less business priorities

CTM Use-Cases and Business Priorities: Customer Satisfaction Data

CTM works with different mediums / channels such as Phone Calls.

CTM's features include Recording, SEM, Dashboard, etc. and CTM support capabilities include Phone Support, AI Powered, 24/7 Support, etc. also CTM analytics capabilities include Analytics, and Custom Reports.

Reviews

"CTM has a strong vision for the future and what the full platform can do for your business, especially when it comes to integrating with other platforms you’re using. The best part is it comes at a fraction of the cost of our previous vendor." - Crystal Cruises

Peer review evidence (same sources as the product rating summary)

"...I could have used any call tracking, but wanted to provide my clients a higher quality marketing...." Peer review by Justin K., Professional Training & Coaching
"...It was a rather manual process, said Sami Badra, Marketing and Call Center Manager at Long Fence and Home...." Case Study Long® Fence and Home
"...It also allows us to use the sources we need to track specific customer funnels through our websites and ads...." Peer review by Matthew S, Video Game Programmer/Designer

CTM, Whatconverts, Ringba, OptiMonk, Convertful, etc., all belong to a category of solutions that help Other Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

CallTrackingMetrics enables the tracking and attribution of online and offline leads. Comprehensive data is provided to support confident marketing decisions.

Popular Business Setting

for CTM

Top Industries

  • Marketing and Advertising
  • Construction
  • Entertainment

Popular in

  • Small Business
  • Mid Market
  • Enterprise

CTM is popular in Marketing And Advertising, Construction, and Entertainment and is widely used by Small Business, Mid Market, and Enterprise.

CTM Customer wins, Customer success stories, Case studies

How can CTM optimize your Communication Management Workflow?

What benefits does CTM offer for Sales Call Management?

What makes CTM ideal for Campaign Management?

How can CTM optimize your Helpdesk Management Workflow?

11 buyers and buying teams have used Cuspera to assess how well CTM solved their Other Demand Generation needs. Cuspera uses 5665 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Other Demand Generation needs.

CUSTOMERS TESTIMONIALS
CTM testimonial

Crystal Cruises

CTM has a strong vision for the future and what the full platform can do for your business, especially when it comes to integrating with other platforms you’re using. The best part is it comes at a fraction of the cost of our previous vendor. Testimonial By Crystal Cruises
CTM testimonial

Conscious Health Connections

CTM has quickly become the backbone of my marketing and reporting efforts. Testimonial By Conscious Health Connections
CTM testimonial

Pulte Group

CallTrackingMetrics is easy to use, a good value, and allows for tremendous flexibility in logic. Testimonial By Pulte Group
CUSTOMERS TESTIMONIALS
CTM testimonial

Crystal Cruises

CTM has a strong vision for the future and what the full platform can do for your business, especially when it comes to integrating with other platforms you’re using. The best part is it comes at a fraction of the cost of our previous vendor. Testimonial By Crystal Cruises
CTM testimonial

Conscious Health Connections

CTM has quickly become the backbone of my marketing and reporting efforts. Testimonial By Conscious Health Connections
CTM testimonial

Pulte Group

CallTrackingMetrics is easy to use, a good value, and allows for tremendous flexibility in logic. Testimonial By Pulte Group
 

Stackmatix - Marketing And Advertising - Small

San Francisco, USA

CallTrackingMetrics helped Stackmatix solve key marketing challenges for their client, Tutor Doctor. Stackmatix used CTM’s call tracking and no-code integrations to fix inaccurate Google Ads attribut...ion, improving conversion tracking accuracy by 95%. They leveraged call recordings to refine Tutor Doctor’s messaging, reducing unqualified leads. Stackmatix also used call data to coach franchise teams, raising close rates across locations. CTM’s features enabled Stackmatix to deliver better marketing results and align teams.

 

Asana Recovery - Hospital & Health Care - Small

Orange County, USA

Asana Recovery used CTM and Rollover Rep to solve missed call problems in their addiction treatment center. Before, they lost many potential clients and revenue due to abandoned calls and disorganize...d call flow. With CTM, they tracked every call, improved marketing attribution, and organized staffing. Rollover Rep handled overflow calls, ensuring no call went unanswered. These changes helped Asana Recovery recover over $1 million in revenue and improve staff training and client care.

 

Stackmatix - Marketing And Advertising - Small

San Francisco, USA

CallTrackingMetrics helped Stackmatix solve key marketing challenges for their client, Tutor Doctor. Stackmatix used CTM’s call tracking and no-code integrations to fix Google Ads attribution, improv...ing data accuracy by 95%. They leveraged call recordings to refine Tutor Doctor’s messaging, reducing unqualified leads. Stackmatix also used call data to coach franchise teams, raising close rates across locations. CTM’s features enabled Stackmatix to deliver better marketing results and align teams.

 

Asana Recovery - Hospital & Health Care - Small

Orange County, USA

Asana Recovery used CTM and Rollover Rep to solve missed call problems in their addiction treatment center. Before, they lost many potential clients due to abandoned calls and disorganized call flow.... With CTM, they tracked every call, improved marketing attribution, and routed calls efficiently. Rollover Rep handled overflow, so no calls were missed. This led to $1 million in recovered revenue and better staff training. Now, Asana Recovery can focus on helping clients and growing their business.

 

MeanPug Digital - Marketing And Advertising - Small

New York, USA

MeanPug Digital uses CTM to help law firms track which ads drive calls and client signups. The agency provides over 100 unique tracking numbers to legal clients. With CTM, MeanPug manages up to 1,900... inbound calls per month for law firms. Their clients have won over $6B in case recoveries. CTM’s call tracking and attribution tools let law firms focus on ads that work. Law firms get better data, smoother intake, and more clients.

 

Southeastern Recovery Center - Hospital & Health Care - Small

USA

Southeastern Recovery Center used CallTrackingMetrics to speed up admissions and improve client tracking. Before CTM, missed calls and lost client info slowed intake. With CTM, all client data is in ...one place and calls route to the right agent. The average time from first call to admission dropped to three days. The center now tracks which ads work best and offers 24/7 support to clients.

New Plans: Agent App Updates: and Zoom | CallTrackingMetrics Release Notes February 2024

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing CTM

What is CTM?

CallTrackingMetrics is an all-in-one call tracking and contact center platform that provides call tracking tools and analysis to organizations. It helps to improve ROI and acquire customers.

It helps to drive sales and delivery service from anywhere with the cloud-based call tracking and contact center platform. It provides custom solutions for tracking and routing calls, texts, form fills, and chats.

CallTrackingMetrics platform includes features like call tracking, call automation, analytics, unified communications, and many more.

What is CTM used for?

CTM is a Other Demand Generation Software mainly used by its customers to Improve ROI and Acquire Customers by Communication Management, Sales Call Management and Advertisement .

What are the top features of CTM?

Recording, SEM and Dashboard are some of the top features of CTM.

Who uses CTM?

CTM is used by Marketing And Advertising, Construction and Entertainment among other industries.

What are CTM alternatives?

Whatconverts, Ringba, OptiMonk and Convertful are popular alternatives for CTM.

Where is CTM located?

CTM is headquartered at 877 Baltimore Annapolis Blvd STE 207, Severna Park, MD 21146.
lightning

Peers used CTM for communication management and sales call management

CTM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.27/5

Read Reviews (20)
Analytics

4.73/5

Read Reviews (282)
Custom Reports

4.11/5

Read Reviews (585)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.27/5

Read Reviews (20)
Analytics

4.73/5

Read Reviews (282)
Custom Reports

4.11/5

Read Reviews (585)

Software Failure Risk Guidance

?

for CTM

Overall Risk Meter

Low Medium High

Top Failure Risks for CTM

CallTrackingMetrics, LLC News

Company

CallTrackingMetrics Rebrands to CTM, Signaling New Phase of AI Innovation and Enterprise Growth - PR Newswire

CallTrackingMetrics has rebranded to CTM, marking a shift to an AI-driven communications platform. This rebranding includes a new name, visual identity, and website, reflecting its evolution from call analytics to a comprehensive conversation intelligence platform. The company has introduced new features like Adobe Analytics integration, a redesigned mobile app, and enhanced Voice AI capabilities, aiming to simplify user interactions and expand enterprise offerings.

Product

CallTrackingMetrics Reports Strong Start to 2025 with HubSpot Certification, AI Advancements, and Team Expansion - Yahoo Finance

CallTrackingMetrics achieved HubSpot App Marketplace certification, enhancing integration reliability for sales and marketing teams. The company expanded its product and engineering teams, leading to AI advancements and improved Google Ads attribution. A refreshed Partner & Referral Program was also launched. These efforts contributed to exceeding growth goals in Q1 and Q2 of 2025.

Product

CallTrackingMetrics Reports Strong Start to 2025 with HubSpot Certification, AI Advancements, and Team Expansion

CallTrackingMetrics has achieved HubSpot App Marketplace certification, enhancing integration reliability for sales and marketing teams. The company has expanded its product and engineering teams, boosting AI capabilities and platform features. Additionally, it launched a revamped Partner & Referral Program. These initiatives have driven significant growth in the first half of 2025, with the company surpassing its Q1 and Q2 goals.

Awards

CallTrackingMetrics Named to Inc.'s 2025 Best Workplaces List for Fifth Year in a Row - PR Newswire

CallTrackingMetrics has been recognized on Inc.'s 2025 Best Workplaces list for the fifth consecutive year, honoring its commitment to building an exceptional workplace culture in the medium-sized business category. The award reflects strong employee engagement, effective management, and robust professional development programs.

CallTrackingMetrics, LLC Profile

Company Name

CallTrackingMetrics, LLC

Company Website

https://www.ctm.com/

Year Founded

2009

HQ Location

877 Baltimore Annapolis Blvd STE 207, Severna Park, MD 21146

Employees

11-50

Social

Financials

PRIVATE