Sailthru Overview

Sailthru is Marketing Automation software. Sailthru is a cloud-based customer retention solution that aims to help modern marketers at leading retail, and media companies build deeper, longer-lasting relationships with their customers.

Sailthru’s marketing automation software is designed to deliver powerful customer-centric experiences. Sailthru-powered email, web, and mobile experiences have been cited in helping drive higher revenue, improve customer lifetime value and eliminate churn for many businesses. This online Email Marketing system offers Segmentation, Sales Intelligence, Analytics/ROI Tracking, A/B Testing, Dynamic content at one place.

Sailthru also helps to increase efficiency in measuring retention efforts using real-time updates, campaign data and customizable reporting, without having to rely on expensive software and go through complicated setups. These tools are available to optimize customer lifetime value, and increase revenue by playing strengths.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Sailthru solved their Marketing Automation needs. Cuspera uses 2250 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Sailthru.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve ROI
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Internal Communications
  • Launch New Products
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Increase Average Basket Value
  • Reduce Bounce
  • Improve Efficiency
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Sending & Publishing Communications , Campaign Management , as the business use cases that they have been most satisfied while using Sailthru.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.85/5

Read Reviews (163)

"...The best thing about Sailthru is its ability to integrate with our CMS, which allows us to target email campaigns based on the type of content our users are engaging with...."
engaging and following up

4.86/5

Read Reviews (125)

"...We reduce legwork for marketers while helping them drive engagement and revenue...."
Sending & Publishing Communications with E-Mail

4.59/5

Read Reviews (119)

"...The platform was responsible for sending email newsletters for The Spruce, The Balance, Very well, and the other brands under the DotDash umbrella...."
Campaign Management with E-Mail

4.89/5

Read Reviews (64)

"...https://ift.tt/eA8V8J Campaign Monitor acquires email enterprise services Sailthru and Liveclicker..." Campaign Monitor acquires email enterprise services Sailthru and Liveclicker
campaign monitoring

4.73/5

Read Reviews (13)

"...Sailthru is used to generate and track most email campaigns through out my company...."
campaign analytics

4.64/5

Read Reviews (9)

"...Marketing Campaign Reporting | Email Marketing Campaign Data Analysis...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.85/5

Read Reviews (163)

"...The best thing about Sailthru is its ability to integrate with our CMS, which allows us to target email campaigns based on the type of content our users are engaging with...." Peer review by Administrator
engaging and following up

4.85/5

Read Reviews (125)

Sending & Publishing Communications with E-Mail

4.59/5

Read Reviews (119)

"...The platform was responsible for sending email newsletters for The Spruce, The Balance, Very well, and the other brands under the DotDash umbrella...." Peer review by George DiGuido, Vice President, Growth and Email Marketing, MXM (Meredith Xcelerated Marketing)
Campaign Management with E-Mail

4.89/5

Read Reviews (64)

"...https://ift.tt/eA8V8J Campaign Monitor acquires email enterprise services Sailthru and Liveclicker..." Campaign Monitor acquires email enterprise services Sailthru and Liveclicker
campaign monitoring

4.89/5

Read Reviews (13)

campaign analytics

4.89/5

Read Reviews (9)

46+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2250 insights from peers and experts to help you assess how these Sailthru use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Matt Dickow

Lifecycle Marketing and Technology Manager

San Francisco Chronicle

Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps drive retention by making that content feel more va...luable to the reader. If they get what they want, they keep coming back for more.

Testimonial By Matt Dickow

Lisa Perlmutter

VP of Ecommerce

Brilliant Earth

Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it offers. Testimonial By Lisa Perlmutter

Kajal Patel

Email Marketing Manager

Chairish

Sailthru's best feature is its ability to create complex workflows and seamless marketing campaigns without the help of engineering. Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subscribers' preferences easy! Testimonial By Kajal Patel
CUSTOMERS TESTIMONIALS

Matt Dickow

Lifecycle Marketing and Technology Manager

San Francisco Chronicle

Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps drive retention by making that content feel more va...luable to the reader. If they get what they want, they keep coming back for more.

Testimonial By Matt Dickow

Lisa Perlmutter

VP of Ecommerce

Brilliant Earth

Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it offers. Testimonial By Lisa Perlmutter

Kajal Patel

Email Marketing Manager

Chairish

Sailthru's best feature is its ability to create complex workflows and seamless marketing campaigns without the help of engineering. Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subscribers' preferences easy! Testimonial By Kajal Patel

Case Studies

COMPANY CASE STUDIES
Case Study Magnolia Bakery

How Magnolia Bakery Increased Sales With Better Customer Data

Read More
Case Study Morning Brew

Learn How Morning Brew Maintains Exceptional Engagement with Automation and A/B Tests

Read More
Case Study RevZilla

How RevZilla Went Beyond Batch-and-Blast to a Lifecycle-Centric Email Marketing Program

Read More

Frequently Asked Questions(FAQ)

for Sailthru

What is Sailthru?

Sailthru is Marketing Automation software. Sailthru is a cloud-based customer retention solution that aims to help modern marketers at leading retail, and media companies build deeper, longer-lasting relationships with their customers.

What is Sailthru used for?

Sailthru is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Sailthru?

Personalization, Templates and Dashboard are some of the top features of Sailthru.

Who uses Sailthru?

Sailthru is used by Information Technology And Services, Publishing and Internet among other industries.

What are Sailthru alternatives?

Oracle Responsys, Customer.Io, MessageGears and Yespo ?Mnichannel CDP are popular alternatives for Sailthru.

Where is Sailthru located?

Sailthru is headquartered at Suite 48A. New York, NY 10007.

Popular Business Setting

for Sailthru

Top Industries

  • Information Technology and Services
  • Publishing
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Sailthru to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Sailthru

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.39/5

Read Reviews (383)
Templates

3.84/5

Read Reviews (47)
Dashboard

3.38/5

Read Reviews (22)
Alerts: popups & Notifications

3.75/5

Read Reviews (15)
Micro customer segmenting

4.37/5

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

4.39/5

Read Reviews (383)
Templates

3.84/5

Read Reviews (47)
Dashboard

3.38/5

Read Reviews (22)
Alerts: popups & Notifications

3.75/5

Read Reviews (15)
Micro customer segmenting

4.37/5

Read Reviews (6)

IT and Other Capabilities

for Sailthru

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.77/5

Read Reviews (171)
Data Export

3.30/5

Read Reviews (49)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.77/5

Read Reviews (171)
Data Export

3.30/5

Read Reviews (49)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.22/5

Read Reviews (65)
24/7 Support

3.68/5

Read Reviews (168)
Chat Support

3.54/5

Read Reviews (16)
Phone Support

3.23/5

Read Reviews (13)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.22/5

Read Reviews (65)
24/7 Support

3.68/5

Read Reviews (168)
Chat Support

3.54/5

Read Reviews (16)
Phone Support

3.23/5

Read Reviews (13)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (36)
Analytics

4.16/5

Read Reviews (111)
Custom Reports

3.66/5

Read Reviews (286)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (36)
Analytics

4.16/5

Read Reviews (111)
Custom Reports

3.66/5

Read Reviews (286)

Software Failure Risk Guidance

?

for Sailthru

Overall Risk Meter

Low Medium High

Top Failure Risks for Sailthru

Vendor Profile Details

Company Name

Sailthru

Company Website

https://www.sailthru.com/

Year Founded

2008

HQ Location

Suite 48A. New York, NY 10007

Employees

101-250

Social

Financials

M&A