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Marigold Engage: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Marigold Engage
Brand: Marigold Engage
Rating: 4.09 (2250 reviews)

4.09 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(2250)

Create more meaningful relationships with every interaction

AI Powered

Marigold Engage Overview

Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Marigold Engage.

Other use cases:

Personalized Marketing
Advertisement
Lifetime Value Management
Segmentation And Targeting
Content Management
Loyalty Management
Training & Onboarding

See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Marigold Engage.

Other priorities:

Increase Sales & Revenue
Increase Customer Life Time Value
Scale Best Practices
Improve ROI
Improve Brand Engagement
Enter New Markets Internationally Or Locally
Grow Market Share
Improve Internal Communications
Launch New Products
Improve Stakeholder Relations
Build Brand Awareness
Increase Average Basket Value
Reduce Bounce
Improve Efficiency

See all business priorities See less business priorities

Marigold Engage Use-Cases and Business Priorities: Customer Satisfaction Data

Marigold Engage works with different mediums / channels such as E-Mail. Mobile. and Website.

Marigold Engage's features include Personalization, Templates, Dashboard, etc. and Marigold Engage support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Marigold Engage analytics capabilities include Analytics, and Custom Reports.

Reviews

"Sailthru’s client-first approach is second to none. My Customer Success Manager truly looks out for the company’s best interest, offering a variety of tools to drive conversions and revenue." - Sarah Dorsey

Marigold Engage, Yespo Оmnichannel CDP, ExpertSender, omnisend, Klaviyo, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Marigold Engage

Top Industries

Information Technology and Services
Publishing
Internet

Popular in

Mid Market
Enterprise
Small Business

Marigold Engage is popular in Information Technology And Services, Publishing, and Internet and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Marigold Engage Use Cases

How can Marigold Engage enhance your Engagement Management process?

Sailthru facilitates user engagement by enabling marketers to target specific audiences based on engagement levels and behavioral data. These capabilities include personalized follow-up emails, geo-targeting, and the ability to trigger campaigns based on user activity. The platform lacks advanced marketing automation features, which limits the ability to engage loyal users in a more direct manner.

"...From hands-on account management, expert technical implementation, and support, to C-Suite engagement, Sailthru has been a top-tier partner...." Marketing Automation Support Services

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How does Marigold Engage address your Sending & Publishing Communications Challenges?

Sailthru enables the sending and publishing of various communications, including marketing emails, segmented emails based on interests, and triggered email series. It supports mass email sends to different lists and allows users to send messages at times when recipients are most likely to open them. Sailthru’s limitations lie in its inability to provide in-depth user interaction data for publishers.

"...Sending segmented emails based off interest...." Peer review by Chris Wood, Product Lead & Merchandising Manager, ChemistDirect.co.uk

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How does Marigold Engage address your Campaign Management Challenges?

Sailthru enables the creation of intricate workflows and seamless marketing campaigns, catering to individual subscriber preferences. It provides real-time campaign tracking, comprehensive post-campaign analytics, and facilitates personalized marketing efforts. Sailthru’s real-time tracking capabilities are currently under development.

"...As a rapidly growing business with lean teams, we ve been able to save time, evolve our marketing programs, and drive results...." Marketing Automation Technology

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How can Marigold Engage optimize your Personalized Marketing Workflow?

How can Marigold Engage optimize your Advertisement Workflow?

11 buyers and buying teams have used Cuspera to assess how well Marigold Engage solved their Marketing Automation needs. Cuspera uses 2250 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Sarah Dorsey Director of Email Marketing & CRM Raise	Sailthru’s client-first approach is second to none. My Customer Success Manager truly looks out for the company’s best interest, offering a variety of tools to drive conversions and revenue. Testimonial By Sarah Dorsey
Lisa Perlmutter VP of Ecommerce Brilliant Earth	Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it offers. Testimonial By Lisa Perlmutter
Matt Dickow Lifecycle Marketing and Technology Manager San Francisco Chronicle	Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps drive retention by making that content feel more va...luable to the reader. If they get what they want, they keep coming back for more. Testimonial By Matt Dickow

CUSTOMERS	TESTIMONIALS
Sarah Dorsey Director of Email Marketing & CRM Raise	Sailthru’s client-first approach is second to none. My Customer Success Manager truly looks out for the company’s best interest, offering a variety of tools to drive conversions and revenue. Testimonial By Sarah Dorsey
Lisa Perlmutter VP of Ecommerce Brilliant Earth	Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it offers. Testimonial By Lisa Perlmutter
Matt Dickow Lifecycle Marketing and Technology Manager San Francisco Chronicle	Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps drive retention by making that content feel more va...luable to the reader. If they get what they want, they keep coming back for more. Testimonial By Matt Dickow

Case Studies

Retail

CASE STUDY Smartbox Group

Cheetah Digital by Marigold and Marigold Grow helped Smartbox Group boost engagement outside peak gift-giving seasons. Smartbox used interactive contests, games, and promotional emails to keep custom...ers interested and collect valuable data. The campaign led to a 28% increase in business volume, a 2.6% conversion rate on interactive experiences, and a 58% rise in average order value. Smartbox also grew its email subscriber base and built stronger brand loyalty during slow sales periods.

Government Administration

CASE STUDY Virginia Lottery

Marigold Loyalty and Marigold Grow helped Virginia Lottery launch a new loyalty program. The program aimed to better understand players and boost engagement. In six months, membership grew to 530,000... with a 72% active participation rate. Over one million prize entries were recorded. Loyalty members saw only a 3% spending decline, compared to 15% for non-members. The program used gamification, data-driven personalization, and interactive challenges to drive results.

Retail

CASE STUDY Tape à l’Œil

Selligent by Marigold helped Tape à l’Œil, a French fashion brand, rethink its email strategy after Apple Mail privacy changes. The team used Selligent’s cross-channel tools to focus on real engageme...nt, not just open rates. They enriched targeting with website, app, and purchase data. In just 15 days, they launched a new model that cut email volume by 30%. The brand saw a 5x increase in click rate and tripled direct conversions.

CASE STUDY Sunweb

Selligent by Marigold helped Sunweb automate their holiday recommendation emails. Sunweb used to build campaigns manually, which was slow and costly. With Marigold and DHVVP, they created personalize...d, automated emails for each customer. This led to a 2x increase in email views, 10x more email clicks, and a 2000% lift in booking conversions. Sunweb now delivers more relevant content and saves time on campaign creation.

Retail

CASE STUDY Vertbaudet

Selligent by Marigold helped Vertbaudet create a cross-channel welcome campaign. The campaign used email and SMS to engage new customers after their first purchase. Vertbaudet sent personalized coupo...ns to encourage a second purchase. The campaign achieved a 42% average conversion rate, with 49% in-store and 38% online. The marketing team could update templates without technical help. Selligent by Marigold managed message cadence and dynamic content.

Restaurants

CASE STUDY White Castle

Marigold Loyalty helped White Castle launch a gamified loyalty program called Craver Nation. The challenge was to turn strong brand fandom into deeper engagement and measurable growth. The solution u...sed tiers, quests, and integrated messaging to reward guest behaviors and build emotional connections. Within months, 70% of locations increased loyalty transactions and over 300 locations unified their loyalty approach. Members visited more often and spent more, showing that playful loyalty drives real business results.

More Marigold Engage Customer Stories...

Frequently Asked Questions(FAQ)

for Marigold Engage

What is Marigold Engage used for?

Marigold Engage is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Marigold Engage?

Personalization, Templates and Dashboard are some of the top features of Marigold Engage.

Who uses Marigold Engage?

Marigold Engage is used by Information Technology And Services, Publishing and Internet among other industries.

What are Marigold Engage alternatives?

Yespo Оmnichannel CDP, ExpertSender, Omnisend and Klaviyo are popular alternatives for Marigold Engage.

Peers used Marigold Engage for engagement management and sending & publishing communications

Marigold Engage Competitors

More Marigold Engage Alternatives...

Marigold Engage Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.32/5 ★ Read Reviews (36)
Analytics	4.16/5 ★ Read Reviews (111)
Custom Reports	3.66/5 ★ Read Reviews (286)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.32/5 ★ Read Reviews (36)
Analytics	4.16/5 ★ Read Reviews (111)
Custom Reports	3.66/5 ★ Read Reviews (286)

Marigold Engage Integrations

Marigold Engage integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.77/5 ★

Read Reviews (171)

Data Export

3.30/5 ★

Read Reviews (49)

Software Failure Risk Guidance

for Marigold Engage

Overall Risk Meter

Low Medium High

Top Failure Risks for Marigold Engage

Marigold Profile

Company Name

Marigold

Company Website

https://meetmarigold.com/

HQ Location

Employees

11-50

Social

Financials

PRIVATE

Marigold Engage: Use-Cases, Insights and Reviews | 2025 Cuspera

Create more meaningful relationships with every interaction

Failure Risk for Marigold Engage ?

Marigold Engage Overview

Use Cases

Business Priorities

Marigold Engage Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Marigold Engage Use Cases

How can Marigold Engage enhance your Engagement Management process?

How does Marigold Engage address your Sending & Publishing Communications Challenges?

How does Marigold Engage address your Campaign Management Challenges?

How can Marigold Engage optimize your Personalized Marketing Workflow?

How can Marigold Engage optimize your Advertisement Workflow?

Customer Testimonials

Case Studies

CASE STUDY Smartbox Group

CASE STUDY Virginia Lottery

CASE STUDY Tape à l’Œil

CASE STUDY Sunweb

CASE STUDY Vertbaudet

CASE STUDY White Castle

Frequently Asked Questions(FAQ)

What is Marigold Engage used for?

What are the top features of Marigold Engage?

Who uses Marigold Engage?

What are Marigold Engage alternatives?

Peers used Marigold Engage for engagement management and sending & publishing communications

Marigold Engage Competitors

Marigold Engage Features

Marigold Engage Integrations

Liveclicker

Piano VX

Piano ESP

Apteco Marketing Suite

Piano Id

Software Failure Risk Guidance

Marigold Profile