Sailthru Overview

Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Sailthru.

Other use cases:

  • Personalized Marketing
  • Advertisement
  • Lifetime Value Management
  • Segmentation And Targeting
  • Content Management
  • Loyalty Management
  • Training & Onboarding
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sailthru.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve ROI
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Internal Communications
  • Launch New Products
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Increase Average Basket Value
  • Reduce Bounce
  • Improve Efficiency
See all business priorities See less business priorities

Sailthru Use-Cases and Business Priorities: Customer Satisfaction Data

Sailthru works with different mediums / channels such as E-Mail. Mobile. and Website.

Sailthru's features include Personalization, Templates, Dashboard, etc. and Sailthru support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Sailthru analytics capabilities include Analytics, and Custom Reports.

Reviews

"Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps d...rive retention by making that content feel more valuable to the reader. If they get what they want, they keep coming back for more." - Matt Dickow

Sailthru, Yespo Оmnichannel CDP, ExpertSender, omnisend, Klaviyo, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sailthru

Top Industries

  • Information Technology and Services
  • Publishing
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Sailthru is popular in Information Technology And Services, Publishing, and Internet and is widely used by Mid Market, Enterprise, and Small Business.

Sailthru Customer wins, Customer success stories, Case studies

How can Sailthru enhance your Engagement Management process?

Why is Sailthru the best choice for Sending & Publishing Communications?

How does Sailthru facilitate Campaign Management?

Why is Sailthru the best choice for Personalized Marketing?

11 buyers and buying teams have used Cuspera to assess how well Sailthru solved their Marketing Automation needs. Cuspera uses 2250 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Sailthru testimonial

Matt Dickow

Lifecycle Marketing and Technology Manager

San Francisco Chronicle

Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps drive retention by making that content feel more va...luable to the reader. If they get what they want, they keep coming back for more.

Testimonial By Matt Dickow
Sailthru testimonial

Jenny Rothenberg

Director of Growth

Morning Brew

Sailthru has blown us away with its powerful email products and dedication to customer success. Switching to Sailthru allowed us access to automation and flexibility that just wasn’t possible before. As a rapidly growing business with lean teams, we’ve been able to save time, evolve our marketing p...rograms, and drive results.

Testimonial By Jenny Rothenberg
Sailthru testimonial

Garrett Bewkes

Head Publisher

National Review

I don’t use the phrase “partner” often when it comes to describing vendors, but with Sailthru it’s what they truly are to us. The tech is strong, but the partnership is game-changing. Testimonial By Garrett Bewkes
CUSTOMERS TESTIMONIALS
Sailthru testimonial

Matt Dickow

Lifecycle Marketing and Technology Manager

San Francisco Chronicle

Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps drive retention by making that content feel more va...luable to the reader. If they get what they want, they keep coming back for more.

Testimonial By Matt Dickow
Sailthru testimonial

Jenny Rothenberg

Director of Growth

Morning Brew

Sailthru has blown us away with its powerful email products and dedication to customer success. Switching to Sailthru allowed us access to automation and flexibility that just wasn’t possible before. As a rapidly growing business with lean teams, we’ve been able to save time, evolve our marketing p...rograms, and drive results.

Testimonial By Jenny Rothenberg
Sailthru testimonial

Garrett Bewkes

Head Publisher

National Review

I don’t use the phrase “partner” often when it comes to describing vendors, but with Sailthru it’s what they truly are to us. The tech is strong, but the partnership is game-changing. Testimonial By Garrett Bewkes

Great Wolf Resorts - Travel & Hospitality

Marigold Loyalty helped Great Wolf Resorts launch the Voyagers Club, a simple rewards program for families. Members earn 1 point for every $10 spent on rooms, dining, and attractions. In 12 months, 1....7 million people joined. The program drove over 40% of all bookings and increased repeat visit rates by more than 10%. Great Wolf Resorts saw higher customer engagement and more repeat business.

Read on →

Vertbaudet - Retail

Selligent by Marigold helped Vertbaudet create a cross-channel welcome campaign. The campaign used email and SMS to engage new customers after their first purchase. Vertbaudet sent personalized coupo...ns to encourage a second purchase. The campaign achieved a 42% average conversion rate, with 49% in-store and 38% online. The marketing team could update templates without technical help. Selligent by Marigold managed message cadence and dynamic content.

Read on →

Daily Maverick - Media Production

Sailthru by Marigold helped Daily Maverick turn free content into new revenue streams. The team migrated to Sailthru in just one month. They used interest-based targeting, dynamic CTAs, and automated... payment alerts. This reduced churn and increased Insider conversions. Email stayed the top channel for reader donations. Daily Maverick now uses smarter list management and personalized journeys to support quality journalism.

Read on →

Corwin - Publishing

Marigold Engage helped Corwin, a leading education publisher, improve marketing results. Corwin needed to move from manual, email-only marketing to a data-driven, automated approach. With Marigold En...gage, Corwin gained a 360° customer view, used AI for targeting, and delivered personalized content across channels. The company saw a 30% increase in opportunities, a 15% rise in closed sales value, and a 50% boost in opportunity-to-sale conversion. Email open rates rose by 32%, web traffic to product pages increased by 11%, and content-offer page visits jumped 94%. Team productivity improved with a 32% decrease in email campaign deployment time.

Read on →

Alliant Credit Union - Financial Services

Selligent by Marigold helped Alliant Credit Union digitize its onboarding process. The old system used slow direct mail, causing delays and friction. The new automated email campaign made onboarding ...faster and easier. 52% of new members downloaded the mobile app, 5% made a mobile deposit, and 2% opened a credit account. The campaign boosted digital adoption and increased revenue.

Read on →

Cineplex - Entertainment - Large

Selligent by Marigold helped Cineplex keep customers engaged during COVID-19 cinema closures. Cineplex used email campaigns, newsletters, and gamification to connect with movie fans at home. The comp...any achieved a 35% email open rate and a 14% click rate. Cineplex also launched streaming, special events, and snack delivery to boost loyalty. These actions kept Cineplex top of mind until cinemas reopened.

Read on →

Frequently Asked Questions(FAQ)

for Sailthru

What is Sailthru used for?

Sailthru is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Sailthru?

Personalization, Templates and Dashboard are some of the top features of Sailthru.

Who uses Sailthru?

Sailthru is used by Information Technology And Services, Publishing and Internet among other industries.

What are Sailthru alternatives?

Yespo Оmnichannel CDP, ExpertSender, Omnisend and Klaviyo are popular alternatives for Sailthru.
lightning

Peers used Sailthru for engagement management and sending & publishing communications

Sailthru Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (36)
Analytics

4.16/5

Read Reviews (111)
Custom Reports

3.66/5

Read Reviews (286)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (36)
Analytics

4.16/5

Read Reviews (111)
Custom Reports

3.66/5

Read Reviews (286)

Software Failure Risk Guidance

?

for Sailthru

Overall Risk Meter

Low Medium High

Top Failure Risks for Sailthru

Marigold News

Product

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Emma, part of Marigold, has achieved HITRUST i1 Certification for its AWS Data Centers, enhancing its data protection and cybersecurity measures. This certification demonstrates Emma's commitment to high security standards, crucial for handling sensitive information in sectors like healthcare and government.

Marigold Profile

Company Name

Marigold

Company Website

https://meetmarigold.com/

HQ Location

Employees

11-50

Social

Financials

PRIVATE