Sailthru Overview

This is a summary of the comprehensive capabilities and benefits of Sailthru based on over 2250 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Sailthru, Oracle Responsys, Customer.io, MessageGears, Yespo ?mnichannel CDP, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Sailthru is right for your needs? Our Cuspera AI engine can evaluate how Sailthru fits your specific business needs, industry, and context. Get your personalized assessment report today.

Sailthru supports business activities such as:

  • Engagement Management
  • Sending & Publishing Communications
  • Campaign Management
  • Personalized Marketing
  • Advertisement

Sailthru can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Increase Sales & Revenue, Increase Customer Life Time Value, Scale Best Practices, etc. It can help manage these activities if you use E-Mail Mobile and Website for these needs. As a solution, Sailthru's capabilities include Personalization, Templates, Dashboard, etc.

Sailthru was founded in 2008. Information Technology and Services Vertical is its biggest customer base.

Reviews

"Sailthru's best feature is its ability to create complex workflows and seamless marketing campaigns without the help of engineering. Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subsc...ribers' preferences easy! " - Kajal Patel

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Sailthru solved their Marketing Automation needs. Cuspera uses 2250 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Sailthru.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve ROI
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Internal Communications
  • Launch New Products
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Increase Average Basket Value
  • Reduce Bounce
  • Improve Efficiency
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Sending & Publishing Communications , Campaign Management , as the business use cases that they have been most satisfied while using Sailthru.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.85/5

Read Reviews (163)

"...You can track impressions, engagement levels, and app opens all from your dashboard...." Mobile Marketing Platform: Personalized App, Push Notifications & Messaging
engaging and following up

4.86/5

Read Reviews (125)

"...Power engaging campaigns with transactional and triggered text messaging. ..."
Sending & Publishing Communications with E-Mail

4.59/5

Read Reviews (119)

"...Sending emails is quick and easy...."
Campaign Management with E-Mail

4.89/5

Read Reviews (64)

"...CM Group, the organization behind email-centric services like Campaign Monitor and Emma, today announced that it has acquired marketing automation firm Sailthru and the email personalization service Liveclicker...." #Campaign Monitor acquires email enterprise services Sailthru and Liveclicker https://tcrn.ch/2VVhbFh
campaign monitoring

4.73/5

Read Reviews (13)

"...They started on MailChimp and tried Campaign Monitor, but recently started running everything on Sailthru. ..."
campaign analytics

4.64/5

Read Reviews (9)

"...Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.85/5

Read Reviews (163)

"...You can track impressions, engagement levels, and app opens all from your dashboard...." Mobile Marketing Platform: Personalized App, Push Notifications & Messaging
engaging and following up

4.85/5

Read Reviews (125)

Sending & Publishing Communications with E-Mail

4.59/5

Read Reviews (119)

"...Sending emails is quick and easy...." Peer review by Jennifer P., Marketing and Advertising
Campaign Management with E-Mail

4.89/5

Read Reviews (64)

"...CM Group, the organization behind email-centric services like Campaign Monitor and Emma, today announced that it has acquired marketing automation firm Sailthru and the email personalization service Liveclicker...." #Campaign Monitor acquires email enterprise services Sailthru and Liveclicker https://tcrn.ch/2VVhbFh
campaign monitoring

4.89/5

Read Reviews (13)

campaign analytics

4.89/5

Read Reviews (9)

46+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2250 insights from peers and experts to help you assess how these Sailthru use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Kajal Patel

Email Marketing Manager

Chairish

Sailthru's best feature is its ability to create complex workflows and seamless marketing campaigns without the help of engineering. Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subscribers' preferences easy! Testimonial By Kajal Patel

Jenny Rothenberg

Director of Growth

Morning Brew

Sailthru has blown us away with its powerful email products and dedication to customer success. Switching to Sailthru allowed us access to automation and flexibility that just wasn’t possible before. As a rapidly growing business with lean teams, we’ve been able to save time, evolve our marketing p...rograms, and drive results.

Testimonial By Jenny Rothenberg

Donald Baal

Senior Director of Digital Marketing

NASCAR

Simply put: the service is incredible. Sailthru goes above and beyond for our partnership and we always feel supported. Testimonial By Donald Baal
CUSTOMERS TESTIMONIALS

Kajal Patel

Email Marketing Manager

Chairish

Sailthru's best feature is its ability to create complex workflows and seamless marketing campaigns without the help of engineering. Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subscribers' preferences easy! Testimonial By Kajal Patel

Jenny Rothenberg

Director of Growth

Morning Brew

Sailthru has blown us away with its powerful email products and dedication to customer success. Switching to Sailthru allowed us access to automation and flexibility that just wasn’t possible before. As a rapidly growing business with lean teams, we’ve been able to save time, evolve our marketing p...rograms, and drive results.

Testimonial By Jenny Rothenberg

Donald Baal

Senior Director of Digital Marketing

NASCAR

Simply put: the service is incredible. Sailthru goes above and beyond for our partnership and we always feel supported. Testimonial By Donald Baal

Case Studies

COMPANY CASE STUDIES
Case Study Raise

How a Multichannel Approach Raised Repeat Purchases for Raise

Read More
Case Study Morning Brew

Learn How Morning Brew Maintains Exceptional Engagement with Automation and A/B Tests

Read More
Case Study RevZilla

How RevZilla Went Beyond Batch-and-Blast to a Lifecycle-Centric Email Marketing Program

Read More

Frequently Asked Questions(FAQ)

for Sailthru

What is Sailthru?

Sailthru is Marketing Automation software. Sailthru is a cloud-based customer retention solution that aims to help modern marketers at leading retail, and media companies build deeper, longer-lasting relationships with their customers.

What is Sailthru used for?

Sailthru is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Sailthru?

Personalization, Templates and Dashboard are some of the top features of Sailthru.

Who uses Sailthru?

Sailthru is used by Information Technology And Services, Publishing and Internet among other industries.

What are Sailthru alternatives?

Oracle Responsys, Customer.Io, MessageGears and Yespo ?Mnichannel CDP are popular alternatives for Sailthru.

Where is Sailthru located?

Sailthru is headquartered at Suite 48A. New York, NY 10007.

Popular Business Setting

for Sailthru

Top Industries

  • Information Technology and Services
  • Publishing
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Sailthru to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Sailthru

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.39/5

Read Reviews (383)
Templates

3.84/5

Read Reviews (47)
Dashboard

3.38/5

Read Reviews (22)
Alerts: popups & Notifications

3.75/5

Read Reviews (15)
Micro customer segmenting

4.37/5

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

4.39/5

Read Reviews (383)
Templates

3.84/5

Read Reviews (47)
Dashboard

3.38/5

Read Reviews (22)
Alerts: popups & Notifications

3.75/5

Read Reviews (15)
Micro customer segmenting

4.37/5

Read Reviews (6)

IT and Other Capabilities

for Sailthru

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.77/5

Read Reviews (171)
Data Export

3.30/5

Read Reviews (49)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.77/5

Read Reviews (171)
Data Export

3.30/5

Read Reviews (49)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.22/5

Read Reviews (65)
24/7 Support

3.68/5

Read Reviews (168)
Chat Support

3.54/5

Read Reviews (16)
Phone Support

3.23/5

Read Reviews (13)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.22/5

Read Reviews (65)
24/7 Support

3.68/5

Read Reviews (168)
Chat Support

3.54/5

Read Reviews (16)
Phone Support

3.23/5

Read Reviews (13)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (36)
Analytics

4.16/5

Read Reviews (111)
Custom Reports

3.66/5

Read Reviews (286)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (36)
Analytics

4.16/5

Read Reviews (111)
Custom Reports

3.66/5

Read Reviews (286)

Software Failure Risk Guidance

?

for Sailthru

Overall Risk Meter

Low Medium High

Top Failure Risks for Sailthru

Vendor Profile Details

Company Name

Sailthru

Company Website

https://www.sailthru.com/

Year Founded

2008

HQ Location

Suite 48A. New York, NY 10007

Employees

101-250

Social

Financials

M&A