Sailthru Overview

Here’s the scoop on Sailthru! We've gathered over 2250 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Sailthru, Oracle Responsys, Customer.io, MessageGears, Yespo Оmnichannel CDP, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Sailthru is right for your needs? Our Cuspera AI engine can evaluate how Sailthru fits your specific business needs, industry, and context. Get your personalized assessment report today.

Sailthru supports business activities such as:

  • Engagement Management
  • Sending & Publishing Communications
  • Campaign Management
  • Personalized Marketing
  • Advertisement

Sailthru can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Increase Sales & Revenue, Increase Customer Life Time Value, Scale Best Practices, etc. It can help manage these activities if you use E-Mail Mobile and Website for these needs. As a solution, Sailthru's capabilities include Personalization, Templates, Dashboard, etc.

Sailthru was founded in 2008. Information Technology and Services Vertical is its biggest customer base.

Reviews

"Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps d...rive retention by making that content feel more valuable to the reader. If they get what they want, they keep coming back for more. " - Matt Dickow

Sailthru Reviews

11 buyers and buying teams have used Cuspera to assess how well Sailthru solved their Marketing Automation needs. Cuspera uses 2250 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Sailthru.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve ROI
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Internal Communications
  • Launch New Products
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Increase Average Basket Value
  • Reduce Bounce
  • Improve Efficiency
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Sending & Publishing Communications , Campaign Management , as the business use cases that they have been most satisfied while using Sailthru.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.85/5

Read Reviews (163)

"...d engagement pr d finis pour les utilisateurs en fonction de l activit de messagerie..."
engaging and following up

4.86/5

Read Reviews (125)

"...Power engaging campaigns with transactional and triggered text messaging. ..."
Sending & Publishing Communications with E-Mail

4.59/5

Read Reviews (119)

"...Our in-house, full-time team will guide you through configuration and setup, data import, static email send, transactional email send, and personalized email send milestones...." Retail Campaign & Marketing Management
Campaign Management with E-Mail

4.89/5

Read Reviews (64)

"...Personalisation is a driving factor for today s marketing automation campaigns...." Magento Apps 25 Top Apps to Improve Customer Experience
campaign monitoring

4.73/5

Read Reviews (13)

"...CM Group, the organization behind email-centric services like Campaign Monitor and Emma, today announced that it has acquired marketing automation firm Sailthru and the email personalization service Liveclicker...."
campaign analytics

4.64/5

Read Reviews (9)

"...Marketing Campaign Reporting | Email Marketing Campaign Data Analysis...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.85/5

Read Reviews (163)

"...d engagement pr d finis pour les utilisateurs en fonction de l activit de messagerie..." Peer review by Agency
engaging and following up

4.85/5

Read Reviews (125)

Sending & Publishing Communications with E-Mail

4.59/5

Read Reviews (119)

"...Our in-house, full-time team will guide you through configuration and setup, data import, static email send, transactional email send, and personalized email send milestones...." Retail Campaign & Marketing Management
Campaign Management with E-Mail

4.89/5

Read Reviews (64)

"...Personalisation is a driving factor for today s marketing automation campaigns...." Magento Apps 25 Top Apps to Improve Customer Experience
campaign monitoring

4.89/5

Read Reviews (13)

campaign analytics

4.89/5

Read Reviews (9)

46+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2250 insights from peers and experts to help you assess how these Sailthru use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Sailthru testimonial

Matt Dickow

Lifecycle Marketing and Technology Manager

San Francisco Chronicle

Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps drive retention by making that content feel more va...luable to the reader. If they get what they want, they keep coming back for more.

Testimonial By Matt Dickow
Sailthru testimonial

Kajal Patel

Email Marketing Manager

Chairish

Sailthru's best feature is its ability to create complex workflows and seamless marketing campaigns without the help of engineering. Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subscribers' preferences easy! Testimonial By Kajal Patel
Sailthru testimonial

Lisa Perlmutter

VP of Ecommerce

Brilliant Earth

Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it offers. Testimonial By Lisa Perlmutter
CUSTOMERS TESTIMONIALS
Sailthru testimonial

Matt Dickow

Lifecycle Marketing and Technology Manager

San Francisco Chronicle

Sailthru gives us an ability to really personalize what we do for our customers. This is crucial because instead of a very vanilla feed of information, we can learn what our readers are doing and tailor their content to that. Personalization helps drive retention by making that content feel more va...luable to the reader. If they get what they want, they keep coming back for more.

Testimonial By Matt Dickow
Sailthru testimonial

Kajal Patel

Email Marketing Manager

Chairish

Sailthru's best feature is its ability to create complex workflows and seamless marketing campaigns without the help of engineering. Sailthru also supports all types of campaigns (marketing, lifecycle, transactional) and makes catering to each subscribers' preferences easy! Testimonial By Kajal Patel
Sailthru testimonial

Lisa Perlmutter

VP of Ecommerce

Brilliant Earth

Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it offers. Testimonial By Lisa Perlmutter

Case Studies

COMPANY CASE STUDIES
Sailthru case study
Case Study Raise

How a Multichannel Approach Raised Repeat Purchases for Raise

Read More
Sailthru case study
Case Study Morning Brew

Learn How Morning Brew Maintains Exceptional Engagement with Automation and A/B Tests

Read More
Sailthru case study
Case Study RevZilla

How RevZilla Went Beyond Batch-and-Blast to a Lifecycle-Centric Email Marketing Program

Read More

Frequently Asked Questions(FAQ)

for Sailthru

What is Sailthru?

Sailthru is Marketing Automation software. Sailthru is a cloud-based customer retention solution that aims to help modern marketers at leading retail, and media companies build deeper, longer-lasting relationships with their customers.

What is Sailthru used for?

Sailthru is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Sailthru?

Personalization, Templates and Dashboard are some of the top features of Sailthru.

Who uses Sailthru?

Sailthru is used by Information Technology And Services, Publishing and Internet among other industries.

What are Sailthru alternatives?

Oracle Responsys, Customer.Io, MessageGears and Yespo Оmnichannel CDP are popular alternatives for Sailthru.

Where is Sailthru located?

Sailthru is headquartered at Suite 48A. New York, NY 10007.

Popular Business Setting

for Sailthru

Top Industries

  • Information Technology and Services
  • Publishing
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business
lightning

Peers used Sailthru to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Sailthru

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.39/5

Read Reviews (383)
Templates

3.84/5

Read Reviews (47)
Dashboard

3.38/5

Read Reviews (22)
Alerts: popups & Notifications

3.75/5

Read Reviews (15)
Micro customer segmenting

4.37/5

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

4.39/5

Read Reviews (383)
Templates

3.84/5

Read Reviews (47)
Dashboard

3.38/5

Read Reviews (22)
Alerts: popups & Notifications

3.75/5

Read Reviews (15)
Micro customer segmenting

4.37/5

Read Reviews (6)

IT and Other Capabilities

for Sailthru

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.77/5

Read Reviews (171)
Data Export

3.30/5

Read Reviews (49)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.77/5

Read Reviews (171)
Data Export

3.30/5

Read Reviews (49)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.22/5

Read Reviews (65)
24/7 Support

3.68/5

Read Reviews (168)
Chat Support

3.54/5

Read Reviews (16)
Phone Support

3.23/5

Read Reviews (13)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.22/5

Read Reviews (65)
24/7 Support

3.68/5

Read Reviews (168)
Chat Support

3.54/5

Read Reviews (16)
Phone Support

3.23/5

Read Reviews (13)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (36)
Analytics

4.16/5

Read Reviews (111)
Custom Reports

3.66/5

Read Reviews (286)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.32/5

Read Reviews (36)
Analytics

4.16/5

Read Reviews (111)
Custom Reports

3.66/5

Read Reviews (286)

Software Failure Risk Guidance

?

for Sailthru

Overall Risk Meter

Low Medium High

Top Failure Risks for Sailthru

Vendor Profile Details

Company Name

Sailthru

Company Website

https://www.sailthru.com/

Year Founded

2008

HQ Location

Suite 48A. New York, NY 10007

Employees

101-250

Social

Financials

M&A