Sailthru Overview

Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Sailthru.

Other use cases:

  • Personalized Marketing
  • Advertisement
  • Lifetime Value Management
  • Segmentation And Targeting
  • Content Management
  • Loyalty Management
  • Training & Onboarding
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Sailthru.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
  • Scale Best Practices
  • Improve ROI
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Improve Internal Communications
  • Launch New Products
  • Improve Stakeholder Relations
  • Build Brand Awareness
  • Increase Average Basket Value
  • Reduce Bounce
  • Improve Efficiency
See all business priorities See less business priorities

Sailthru Use-Cases and Business Priorities: Customer Satisfaction Data

Sailthru works with different mediums / channels such as E-Mail. Mobile. and Website.

Sailthru's features include Personalization, Templates, Dashboard, etc. and Sailthru support capabilities include AI Powered, Email Support, 24/7 Support, etc. also Sailthru analytics capabilities include Analytics, and Custom Reports.

Reviews

"Sailthru has blown us away with its powerful email products and dedication to customer success. Switching to Sailthru allowed us access to automation and flexibility that just wasn’t possible before. As a rapidly growing business with lean teams, we...’ve been able to save time, evolve our marketing programs, and drive results." - Jenny Rothenberg

Peer review evidence (same sources as the product rating summary)

"...We can now know where are users are and what the real engagement of our users actually is...." Peer review by Omar M., Publishing
"...I like how it allows you to set up campaigns fairly easily and publish your work...." Peer review by Jason L.
"...Reach customers on the most personal channel, as part of overall customer journeys, from direct response marketing campaigns to highly personalized triggered messages. ..." Sailthru

Sailthru, Yespo Оmnichannel CDP, Klaviyo, Bloomreach, Insider One, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Sailthru

Top Industries

  • Information Technology and Services
  • Publishing
  • Internet

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Sailthru is popular in Information Technology And Services, Publishing, and Internet and is widely used by Mid Market, Enterprise, and Small Business.

Sailthru Customer wins, Customer success stories, Case studies

How does Sailthru facilitate Engagement Management?

Why is Sailthru the best choice for Sending & Publishing Communications?

How can Sailthru enhance your Campaign Management process?

How efficiently Does Sailthru manage your Personalized Marketing?

11 buyers and buying teams have used Cuspera to assess how well Sailthru solved their Marketing Automation needs. Cuspera uses 2250 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Sailthru testimonial

Jenny Rothenberg

Director of Growth

Morning Brew

Sailthru has blown us away with its powerful email products and dedication to customer success. Switching to Sailthru allowed us access to automation and flexibility that just wasn’t possible before. As a rapidly growing business with lean teams, we’ve been able to save time, evolve our marketing p...rograms, and drive results.

Testimonial By Jenny Rothenberg
Sailthru testimonial

Sabrina Dayanani

Head of CRM Communications

Conde Nast

When we were exploring global ESPs, there were over 400 requirements we had to consider. Sometimes it can feel like you're searching for a unicorn ESP that has it all, but no platform is going to be 100% perfect. For us, the Sailthru product hits all the different points that we needed for our use ...cases, which was key in our decision.

Testimonial By Sabrina Dayanani
Sailthru testimonial

Lisa Perlmutter

VP of Ecommerce

Brilliant Earth

Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it offers. Testimonial By Lisa Perlmutter
CUSTOMERS TESTIMONIALS
Sailthru testimonial

Jenny Rothenberg

Director of Growth

Morning Brew

Sailthru has blown us away with its powerful email products and dedication to customer success. Switching to Sailthru allowed us access to automation and flexibility that just wasn’t possible before. As a rapidly growing business with lean teams, we’ve been able to save time, evolve our marketing p...rograms, and drive results.

Testimonial By Jenny Rothenberg
Sailthru testimonial

Sabrina Dayanani

Head of CRM Communications

Conde Nast

When we were exploring global ESPs, there were over 400 requirements we had to consider. Sometimes it can feel like you're searching for a unicorn ESP that has it all, but no platform is going to be 100% perfect. For us, the Sailthru product hits all the different points that we needed for our use ...cases, which was key in our decision.

Testimonial By Sabrina Dayanani
Sailthru testimonial

Lisa Perlmutter

VP of Ecommerce

Brilliant Earth

Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it offers. Testimonial By Lisa Perlmutter
 

HotelSpecials - Hospitality - Small

Haarlem, Netherlands

Selligent Marketing Cloud helped HotelSpecials keep travelers engaged during the COVID-19 lockdown. The team shifted from promotional to informational emails, using voucher balances and personalized ...updates. Open rates stayed strong, dropping only 0.3% during hard lockdown. Voucher balance emails reached an 88% open rate. COVID-19 news emails drove a 9.3% increase in new leads when borders reopened.

 

6AM City - Media Production - Small

Greenville, USA

Sailthru by Marigold helped 6AM City scale its city-specific newsletters across 30+ markets. The platform enabled fast launches, smart onboarding, and low-cost subscriber acquisition. 6AM City achiev...ed up to 48% open rates in mature markets and kept cost per lead at $1 or less. Custom integrations and data-driven content decisions improved engagement and list health. The team used Sailthru’s tools to maintain a reader-first approach while expanding quickly.

 

JBC - Retail - Large

Hasselt, Belgium

Selligent by Marigold helped JBC, a leading Belgian fashion retailer, use AI to personalize marketing. JBC used three years of data to segment customers and predict their next purchase. The team laun...ched automated email campaigns with AI-powered product recommendations. JBC saw a 38% increase in email open rates and a 65% uplift in conversion rates. The marketing team now works faster and more independently, driving measurable growth.

 

Vitacost - Retail - Large

Boca Raton, USA

Vitacost used Selligent by Marigold to improve its email marketing. The team launched a kinetic "Mystery Sale" campaign with interactive, personalized emails. Customers could reveal discount codes di...rectly in the email, removing extra steps. The campaign led to a 31% increase in revenue per email and a 53% rise in click-to-open rates. Unsubscribe rates dropped by 33%. This approach boosted customer engagement and loyalty.

 

L’Etudiant - Publishing - Medium

Paris, France

L’Etudiant used Selligent by Marigold to personalize student journeys on its website. The team launched pop-up banners to collect student interests and contact details. This data powered targeted ema...il newsletters with dynamic content. In three months, the banners drove 130,000 sessions and 110,000 virtual fair visits. Personalized newsletters doubled open rates and achieved 10x higher click-throughs. Engagement and conversions rose quickly after launch.

 

NS International - Transportation/Trucking/Railroad - Large

Amsterdam, Netherlands

NS International used Selligent by Marigold to send personalized, dynamic email campaigns to travelers. The goal was to reduce uncertainty and lower customer service inquiries, especially for infrequ...ent travelers. By integrating booking data, they tailored emails with travel details, regulations, and updates. This approach led to a 50% drop in customer service calls and reached 40% of customers by email. The campaign improved customer experience and service efficiency.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Sailthru

What is Sailthru used for?

Sailthru is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Sailthru?

Personalization, Templates and Dashboard are some of the top features of Sailthru.

Who uses Sailthru?

Sailthru is used by Information Technology And Services, Publishing and Internet among other industries.

What are Sailthru alternatives?

Yespo Оmnichannel CDP, Klaviyo, Bloomreach and Insider One are popular alternatives for Sailthru.
lightning

Peers used Sailthru for engagement management and sending & publishing communications

Sailthru Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (36)
Analytics

4.16/5 ★

Read Reviews (111)
Custom Reports

3.66/5 ★

Read Reviews (286)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.32/5 ★

Read Reviews (36)
Analytics

4.16/5 ★

Read Reviews (111)
Custom Reports

3.66/5 ★

Read Reviews (286)

Software Failure Risk Guidance

?

for Sailthru

Overall Risk Meter

Low Medium High

Top Failure Risks for Sailthru

Marigold News

Product

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Emma, part of Marigold, has achieved HITRUST i1 Certification for its AWS Data Centers, enhancing its data protection and cybersecurity measures. This certification demonstrates Emma's commitment to high security standards, crucial for handling sensitive information in sectors like healthcare and government.

Marigold Profile

Company Name

Marigold

Company Website

https://meetmarigold.com/

HQ Location

Employees

11-50

Social

Financials

PRIVATE