Mautic Overview

Mautic is a free, open-source marketing automation platform that distinguishes itself by offering true data sovereignty and eliminating vendor lock-in. This ensures businesses maintain control over their data while leveraging powerful tools for email marketing and lead management. Mautic excels in delivering personalized, multilingual email campaigns, as evidenced by its capability to handle over a million emails daily for an e-commerce business. The platform's adaptability is further highlighted by its application of gamification strategies in the financial services sector to enhance lead acquisition. With Mautic, organizations can harness the benefits of marketing automation without the constraints of traditional vendor dependencies, making it an attractive option for businesses seeking flexibility and control in their marketing efforts.

Use Cases

Customers recommend Communication Management, Campaign Management, Social Media Management, as the business use cases that they have been most satisfied with while using Mautic.

Other use cases:

  • Contact List Management
  • Proposal & Quote Management
  • Digital Marketing
  • Engaging And Following Up
  • Drip Marketing
  • Training & Onboarding
  • Capturing Leads
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mautic.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Visibility
  • Improve Consistency
  • Scale Best Practices
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Mautic Use-Cases and Business Priorities: Customer Satisfaction Data

Mautic works with different mediums / channels such as E-Mail. Social Media. Text SMS etc.

Mautic's features include Landing Page, Alerts: Popups & Notifications, Personalization, etc. and Mautic support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Mautic analytics capabilities include Analytics, and Custom Reports.

Reviews

"...You can create contacts, segment them, create landing pages, forms, emails campaigns and so on...." Peer review by Mario D, Gerente, Internet

Mautic, Yespo Оmnichannel CDP, ExpertSender, Lead Liaison, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Mautic provides free and open source marketing automation software, including email marketing and lead management tools. Available to everyone, Mautic is supported by an active community.

Popular Business Setting

for Mautic

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Mautic is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Mautic Customer wins, Customer success stories, Case studies

What makes Mautic ideal for Communication Management?

How efficiently Does Mautic manage your Campaign Management?

How does Mautic facilitate Social Media Management?

What Are the key features of Mautic for Contact List Management?

How can Mautic optimize your Proposal & Quote Management Workflow?

58 buyers and buying teams have used Cuspera to assess how well Mautic solved their Marketing Automation needs. Cuspera uses 972 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Inagro - Research - Research

Inagro used Mautic and Drupal to automate their weekly newsletter for over 7,000 recipients. They needed to send hyper-personalized emails to clients with minimal manual work. The solution integrated... Mautic with Drupal, pulling content from the CMS and tailoring each email to user preferences. Editors now create content once, and the system generates unique newsletters for every user. Inagro receives detailed reports on email performance, improving how they inform their members.

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A group of business leaders and entrepreneurs offering solutions to marketplace sellers (subsidiary ecommerce SaaS venture) - Information Technology And Services - Information Technology and Services

Mautic enabled a group of business leaders to automate email marketing for their ecommerce SaaS venture. The solution used a multi-tenant setup with single sign-on and custom onboarding. Mautic integ...rated with the ecommerce platform, supporting high email volumes and reducing maintenance costs. The MVP was delivered quickly, allowing rapid testing and validation. The onboarding API and automation streamlined client setup and scaling.

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Druid Oy - Information Technology And Services - Information Technology and Services

Mautic helped Druid Oy automate their marketing campaigns and personalize outreach. Druid replaced Mailchimp with Mautic to deliver targeted content and track engagement. The sales team gained full v...isibility into leads earlier in the funnel. Automated segmentation and reporting improved lead management. Marketing automation is now key to Druid’s digital growth strategy.

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1Life - Information Technology And Services - Information Technology and Services

1Life used Mautic with AI to automate marketing. Before, they sent emails manually and got only 50 qualified leads a year. With Mautic, they now send over 500,000 automated emails yearly. Sales quali...fied leads rose to 400 per year. AI features boosted open rates by 24% and click rates by 200%. The team now gets better data for sales and saves time.

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Vericel - Pharmaceuticals - Pharmaceuticals

Vericel used Acquia Campaign Studio, based on Mautic, to automate communication with both physicians and patients. In just six weeks, Vericel launched its first automated campaigns. Email read and cl...ickthrough rates were consistently above industry averages. The company saw a measurable increase in physician-driven activations. Automation helped Vericel engage healthcare audiences and streamline outreach.

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Druid Oy - Information Technology And Services - Information Technology and Services

Mautic replaced Mailchimp for Druid Oy, automating email marketing and lead nurturing. Druid Oy used Mautic to deliver targeted content and track engagement. The sales team gained better visibility i...nto leads. Automated campaigns and segmentation improved marketing operations. Marketing automation now drives Druid Oy’s digital growth strategy.

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From lead-gen to recurring clients: how to plan+build+analyse sales-funnels for onlineshops and more

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Frequently Asked Questions(FAQ)

for Mautic

What is Mautic?

Mautic is an open-source Marketing Automation software that enables organizations of all sizes to integrate and personalize all digital properties and channels into a seamless customer experience. It helps to improve brand engagement and efficiency.

Mautic helps teams gather important contact information, optimize and replicate campaigns, and ultimately, report on results. Its modern approach to marketing automation enables marketers to deliver higher performing campaigns and content, and achieve superior results.

Its key features include cross-channel campaigns, website tracking, email marketing, customized landing pages, using existing contact and real-time engagement data to personalize the experience, provides the freedom to integrate data and orchestrate any channel across all business-critical technology solutions.

What is Mautic used for?

Mautic is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Communication Management, Campaign Management and Social Media Management .

What are the top features of Mautic?

Landing page, Alerts: popups & Notifications and Personalization are some of the top features of Mautic.

Who uses Mautic?

Mautic is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Mautic alternatives?

Yespo Оmnichannel CDP, ExpertSender, Lead Liaison and VBOUT are popular alternatives for Mautic.
lightning

Peers used Mautic for communication management and campaign management

Mautic Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.21/5 ★

Read Reviews (44)
Custom Reports

4.05/5 ★

Read Reviews (61)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.21/5 ★

Read Reviews (44)
Custom Reports

4.05/5 ★

Read Reviews (61)

Software Failure Risk Guidance

?

for Mautic

Overall Risk Meter

Low Medium High

Top Failure Risks for Mautic

Acquia News

Product

Mautic developer certification is coming!

Mautic is launching a developer certification program to recognize expertise and allow certified developers to demonstrate their skills. This initiative aims to strengthen the Mautic ecosystem by providing clear training materials and updated documentation, fostering community collaboration and enhancing technical standards.

Read more →

Acquia Profile

Company Name

Acquia

Company Website

https://www.mautic.org/

HQ Location

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

M&A