Mautic Overview

Mautic is a free, open-source marketing automation platform that distinguishes itself by offering true data sovereignty and eliminating vendor lock-in. This ensures businesses maintain control over their data while leveraging powerful tools for email marketing and lead management. Mautic excels in delivering personalized, multilingual email campaigns, as evidenced by its capability to handle over a million emails daily for an e-commerce business. The platform's adaptability is further highlighted by its application of gamification strategies in the financial services sector to enhance lead acquisition. With Mautic, organizations can harness the benefits of marketing automation without the constraints of traditional vendor dependencies, making it an attractive option for businesses seeking flexibility and control in their marketing efforts.

Use Cases

Customers recommend Communication Management, Campaign Management, Social Media Management, as the business use cases that they have been most satisfied with while using Mautic.

Other use cases:

  • Contact List Management
  • Proposal & Quote Management
  • Digital Marketing
  • Engaging And Following Up
  • Drip Marketing
  • Training & Onboarding
  • Capturing Leads
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mautic.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Visibility
  • Improve Consistency
  • Scale Best Practices
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Mautic Use-Cases and Business Priorities: Customer Satisfaction Data

Mautic works with different mediums / channels such as E-Mail. Social Media. Text SMS etc.

Mautic's features include Landing Page, Alerts: Popups & Notifications, Personalization, etc. and Mautic support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Mautic analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Automation!. A marketing automation solution that triggers actions, segments audience, adapts the message, & sends it through the most appropriate channels...." Peer review from Webmecanik

Mautic, Yespo Оmnichannel CDP, ExpertSender, Lead Liaison, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Mautic provides free and open source marketing automation software, including email marketing and lead management tools. Available to everyone, Mautic is supported by an active community.

Popular Business Setting

for Mautic

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Mautic is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Mautic Use Cases

How efficiently Does Mautic manage your Communication Management?

How can Mautic enhance your Campaign Management process?

What makes Mautic ideal for Social Media Management?

What solutions does Mautic provide for Contact List Management?

What solutions does Mautic provide for Proposal & Quote Management?

58 buyers and buying teams have used Cuspera to assess how well Mautic solved their Marketing Automation needs. Cuspera uses 972 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Case Studies

Information Technology and Services

CASE STUDY Druid Oy

Mautic helped Druid Oy automate their marketing and lead nurturing. Druid replaced Mailchimp with Mautic to deliver targeted, timely content and track engagement. The sales team gained better visibil...ity into leads earlier in the funnel. Automated campaigns and segmentation replaced manual email processes. Mautic's reporting features enabled continuous improvement. Marketing automation is now key to Druid's digital growth strategy.

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Information Technology and Services

CASE STUDY A group of business leaders and entrepreneurs offering solutions to marketplace sellers

Mautic helped a group of business leaders automate marketing for their ecommerce SaaS venture. They needed a system to handle large email volumes and streamline onboarding. Axelerant set up a multi-t...enant Mautic solution with single sign-on and custom roles. The MVP launched quickly, integrating with their ecommerce platform. The result was a scalable, cost-effective email marketing tool that reduced maintenance and improved onboarding.

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Food & Beverages

CASE STUDY Maximalium

Mautic helped Maximalium run a scratch card gamification campaign. The goal was to get more leads and boost sales. The campaign brought in 3,232 new leads in three weeks. Maximalium saw an 80% email ...open rate and a 6% conversion rate. They turned a €300 investment into 167 sales, reaching a 456.67% ROI. The campaign also gave Maximalium useful demographic data for future marketing.

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Education

CASE STUDY IH Dublin

Mautic by HEM helped IH Dublin automate marketing for 5,000 students each year. The school needed targeted outreach for different age groups and course types. Mautic automated email campaigns based o...n market segmentation and country-specific pricing. The system integrated with their website and social media, saving hours of manual work. Staff now spend more time answering student questions and giving better responses. Automation improved the quality and speed of their marketing.

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Food & Beverages

CASE STUDY Falcone Specialities

Mautic helped Falcone Specialities transform lead generation with marketing automation. The company needed to automate digital lead processing while keeping a personal touch. Aivie built a new websit...e with integrated marketing automation and sales funnel features. The new system generates and processes leads automatically. The team now works more efficiently and aligns better with their target audience. The website and digital campaigns have replaced manual processes and improved customer engagement.

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Financial Services

CASE STUDY Kendris

Mautic helped Kendris, a trust company, improve event communication for their golf events. Kendris wanted to avoid overwhelming guests with too many questions at registration. Aivie implemented Mauti...c with progressive profiling, so Kendris could collect extra details like golf handicap after registration. All event emails, reminders, and follow-ups are now automated. Customers get timely, relevant information and no longer need to repeat details for future events.

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Video

From lead-gen to recurring clients: how to plan+build+analyse sales-funnels for onlineshops and more

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Frequently Asked Questions(FAQ)

for Mautic

What is Mautic?

Mautic is an open-source Marketing Automation software that enables organizations of all sizes to integrate and personalize all digital properties and channels into a seamless customer experience. It helps to improve brand engagement and efficiency.

Mautic helps teams gather important contact information, optimize and replicate campaigns, and ultimately, report on results. Its modern approach to marketing automation enables marketers to deliver higher performing campaigns and content, and achieve superior results.

Its key features include cross-channel campaigns, website tracking, email marketing, customized landing pages, using existing contact and real-time engagement data to personalize the experience, provides the freedom to integrate data and orchestrate any channel across all business-critical technology solutions.

What is Mautic used for?

Mautic is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Communication Management, Campaign Management and Social Media Management .

What are the top features of Mautic?

Landing page, Alerts: popups & Notifications and Personalization are some of the top features of Mautic.

Who uses Mautic?

Mautic is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Mautic alternatives?

Yespo Оmnichannel CDP, ExpertSender, Lead Liaison and VBOUT are popular alternatives for Mautic.
lightning

Peers used Mautic for communication management and campaign management

Mautic Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.21/5 ★

Read Reviews (44)
Custom Reports

4.05/5 ★

Read Reviews (61)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.21/5 ★

Read Reviews (44)
Custom Reports

4.05/5 ★

Read Reviews (61)

Software Failure Risk Guidance

?

for Mautic

Overall Risk Meter

Low Medium High

Top Failure Risks for Mautic

Acquia Profile

Company Name

Acquia

Company Website

https://www.mautic.org/

HQ Location

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

M&A