Mautic Overview

Mautic is a free, open-source marketing automation platform that distinguishes itself by offering true data sovereignty and eliminating vendor lock-in. This ensures businesses maintain control over their data while leveraging powerful tools for email marketing and lead management. Mautic excels in delivering personalized, multilingual email campaigns, as evidenced by its capability to handle over a million emails daily for an e-commerce business. The platform's adaptability is further highlighted by its application of gamification strategies in the financial services sector to enhance lead acquisition. With Mautic, organizations can harness the benefits of marketing automation without the constraints of traditional vendor dependencies, making it an attractive option for businesses seeking flexibility and control in their marketing efforts.

Use Cases

Customers recommend Communication Management, Campaign Management, Social Media Management, as the business use cases that they have been most satisfied with while using Mautic.

Other use cases:

  • Contact List Management
  • Proposal & Quote Management
  • Digital Marketing
  • Engaging And Following Up
  • Drip Marketing
  • Training & Onboarding
  • Capturing Leads
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mautic.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Improve Internal Communications
  • Improve Efficiency
  • Improve Visibility
  • Improve Consistency
  • Scale Best Practices
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Mautic Use-Cases and Business Priorities: Customer Satisfaction Data

Mautic works with different mediums / channels such as E-Mail. Social Media. Text SMS etc.

Mautic's features include Landing Page, Alerts: Popups & Notifications, Personalization, etc. and Mautic support capabilities include Email Support, Phone Support, 24/7 Support, etc. also Mautic analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I've been using Mautic for a few years to manage client email marketing campaigns and marketing automation integrations on their websites...." Peer review by Nick T., Owner, Marketing and Advertising

Peer review evidence (same sources as the product rating summary)

"...Mautic issues Unable to track email open action Emails are being tracked by tracking pixels...." Mautic Issues
"...Acquia Mautic will have added features like Maestro(offers a single dashboard for all campaigns across the entire organisation) .Normal..." Acquia Mautic
"...A/B testing, mobile optimization, search tracking, lead management and nurturing, event management, social media management, SEO analytics, and workflow capability are some of the main features of Mautic. ..." Top 26 automation tools for startups

Mautic, Yespo Оmnichannel CDP, ExpertSender, Lead Liaison, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Mautic provides free and open source marketing automation software, including email marketing and lead management tools. Available to everyone, Mautic is supported by an active community.

Popular Business Setting

for Mautic

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Mautic is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Mautic Customer wins, Customer success stories, Case studies

How can Mautic enhance your Communication Management process?

How does Mautic facilitate Campaign Management?

What Are the key features of Mautic for Social Media Management?

Why is Mautic the best choice for Contact List Management?

What makes Mautic ideal for Proposal & Quote Management?

58 buyers and buying teams have used Cuspera to assess how well Mautic solved their Marketing Automation needs. Cuspera uses 972 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Leuphana University Lüneburg - Education - Large

Mautic helped Leuphana University Lüneburg automate marketing for three schools and 50 study programs. The university cut manual work by 75 percent using GDPR-compliant workflows. Prospective student...s now get segmented emails and fast, relevant information. Staff saw better clarity and faster response times. Mautic's open source platform gave full data control and future growth options.

Druid Oy - Information Technology And Services - Small

Mautic replaced Mailchimp for Druid Oy, automating email marketing and lead nurturing. Druid Oy used Mautic to deliver targeted content and track engagement. The sales team gained better visibility i...nto leads. Automated campaigns and segmentation improved marketing operations. Marketing automation now drives Druid Oy’s digital growth strategy.

Falcone Specialities - Food & Beverages - Medium

Mautic marketing automation helped Falcone Specialities transform digital lead generation. The company needed to automate lead processing while keeping personal customer care. Aivie built a new websi...te with integrated marketing automation. Now, leads are generated and processed automatically. The team works more efficiently and focuses on targeted campaigns. The digital sales funnel is stronger and customer relationships are more personalized.

A group of business leaders and entrepreneurs offering solutions to marketplace sellers (ecommerce SaaS venture) - Information Technology And Services

Mautic enabled a group of business leaders to automate email marketing for their ecommerce SaaS platform. The solution used a multi-tenant setup with Kubernetes for scalability and single sign-on for... easy onboarding. Mautic integrated with the ecommerce platform, supporting high email volumes and custom roles. The MVP launched quickly, reducing maintenance costs and streamlining client onboarding. The system now scales easily and supports ongoing customizations and API integrations.

Kendris - Financial Services - Medium

Mautic helped Kendris automate event communication for their golf events. Kendris used progressive profiling to collect attendee details after registration, like golf handicap and club name. This red...uced manual work and made sure customers got the right information at the right time. Automated emails and reminders improved the event experience. Kendris now spends less effort on event management and delivers timely, relevant updates to clients.

Maximalium - Food & Beverages - Small

Mautic powered a scratch card gamification campaign for Maximalium, a sports supplement brand. The campaign generated 3,232 new leads in three weeks and achieved an 80% email open rate. Maximalium sa...w a 6% conversion rate and a 456.67% ROI from a €300 investment. The campaign collected valuable demographic data and drove 167 completed sales. Mautic's automation and analytics enabled real-time optimization and strong engagement.

From lead-gen to recurring clients: how to plan+build+analyse sales-funnels for onlineshops and more

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Frequently Asked Questions(FAQ)

for Mautic

What is Mautic?

Mautic is an open-source Marketing Automation software that enables organizations of all sizes to integrate and personalize all digital properties and channels into a seamless customer experience. It helps to improve brand engagement and efficiency.

Mautic helps teams gather important contact information, optimize and replicate campaigns, and ultimately, report on results. Its modern approach to marketing automation enables marketers to deliver higher performing campaigns and content, and achieve superior results.

Its key features include cross-channel campaigns, website tracking, email marketing, customized landing pages, using existing contact and real-time engagement data to personalize the experience, provides the freedom to integrate data and orchestrate any channel across all business-critical technology solutions.

What is Mautic used for?

Mautic is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Communication Management, Campaign Management and Social Media Management .

What are the top features of Mautic?

Landing page, Alerts: popups & Notifications and Personalization are some of the top features of Mautic.

Who uses Mautic?

Mautic is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Mautic alternatives?

Yespo Оmnichannel CDP, ExpertSender, Lead Liaison and VBOUT are popular alternatives for Mautic.
lightning

Peers used Mautic for communication management and campaign management

Mautic Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.21/5

Read Reviews (44)
Custom Reports

4.05/5

Read Reviews (61)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.21/5

Read Reviews (44)
Custom Reports

4.05/5

Read Reviews (61)

Software Failure Risk Guidance

?

for Mautic

Overall Risk Meter

Low Medium High

Top Failure Risks for Mautic

Acquia News

Product

Mautic developer certification is coming!

Mautic is launching a developer certification program to recognize expertise and allow certified developers to demonstrate their skills. This initiative aims to strengthen the Mautic ecosystem by providing clear training materials and updated documentation, fostering community collaboration and enhancing technical standards.

Acquia Profile

Company Name

Acquia

Company Website

https://www.mautic.org/

HQ Location

Employees

11-50

Social

Financials

M&A