Iterable Overview

Iterable, the cross-channel marketing platform, powers unified customer experiences. It enables creation, optimization, and measurement of every customer interaction.

Use Cases

Customers recommend Engagement Management, Workflow Management, Communication Management, as the business use cases that they have been most satisfied with while using Iterable.

Other use cases:

  • Campaign Management
  • Channel Marketing
  • Training & Onboarding
  • Helpdesk Management
  • Segmentation And Targeting
  • Collaboration
  • Loyalty Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Iterable.

Other priorities:

  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Establish Thought Leadership
  • Launch New Products
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Internal Communications
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Iterable Use-Cases and Business Priorities: Customer Satisfaction Data

Iterable works with different mediums / channels such as E-Mail.

Iterable's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Iterable support capabilities include Email Support, Chat Support, Phone Support, etc. also Iterable analytics capabilities include Analytics, and Custom Reports.

Reviews

"There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had." - Allie Donovan

Peer review evidence (same sources as the product rating summary)

"...Now your customers can engage directly with in-message content like they would your website or app...." Email Marketing Software for B2C Companies
"...Folders allows you to create an organized workspace within your Campaigns, Templates, and Workflows Overview pages...." Resources about Growth Marketing and User Engagement
"...This platform is designed to help B2C marketers to send the right message to the right devices at the right time...." Peer review

Iterable, AgencyAnalytics, Yespo Оmnichannel CDP, Experiture Marketing Platform, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Iterable

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Health, Wellness and Fitness

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Iterable is popular in Hospital & Health Care, Marketing And Advertising, and Health, Wellness And Fitness and is widely used by Mid Market, Small Business, and Enterprise.

Iterable Customer wins, Customer success stories, Case studies

What Are the key features of Iterable for Engagement Management?

How does Iterable address your Workflow Management Challenges?

What solutions does Iterable provide for Communication Management?

How does Iterable address your Campaign Management Challenges?

How does Iterable address your Channel Marketing Challenges?

8 buyers and buying teams have used Cuspera to assess how well Iterable solved their Marketing Automation needs. Cuspera uses 6263 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Iterable testimonial

Allie Donovan

Director of CRM & Retention

Boxed

There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had. Testimonial By Allie Donovan
Iterable testimonial

Julia Papanek

Email Marketing Specialist

Madison Reed

Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. Testimonial By Julia Papanek
Iterable testimonial

Sue Cho

Head of Lifecycle Marketing

Calm

Iterable is a powerhouse for the data-driven marketer. It houses my complicated data sets, allows me to identify new segments, and runs my automations all with multi-channel outlets. Testimonial By Sue Cho
CUSTOMERS TESTIMONIALS
Iterable testimonial

Allie Donovan

Director of CRM & Retention

Boxed

There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had. Testimonial By Allie Donovan
Iterable testimonial

Julia Papanek

Email Marketing Specialist

Madison Reed

Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. Testimonial By Julia Papanek
Iterable testimonial

Sue Cho

Head of Lifecycle Marketing

Calm

Iterable is a powerhouse for the data-driven marketer. It houses my complicated data sets, allows me to identify new segments, and runs my automations all with multi-channel outlets. Testimonial By Sue Cho
 

ATG Entertainment - Entertainment - Medium

How Iterable’s Deliverability Services Transformed Engagement for ATG Entertainment

ATG Entertainment partnered with Iterable's Deliverability Services to enhance their email marketing strategy, leading to improved sender reputation and increased engagement. The collaboration involv...ed a strategic re-engagement campaign, resulting in an 8% recovery of disengaged users and a 24% click-to-open rate. Iterable's expertise helped ATG maintain a 99.8% deliverability rate and safeguard brand trust.

Read on →

Babylist - Retail - Medium

Oakland, USA

Iterable’s MCP Server helped Babylist cut email production time by 50%. The CRM team scaled from 5 million to 1 billion emails in three years. They expanded from one to six communication channels, in...cluding SMS and push notifications. AI automation let their small team reclaim half their bandwidth. Babylist now reaches 10 million monthly visitors with more personalized, timely messages. The team shifted focus from manual tasks to strategy and testing.

 

Stanley Black & Decker - Consumer Goods - Very Large

New Britain, USA

Stanley Black & Decker used Iterable Catalog to personalize emails for customers. This led to a 7% increase in clicks to their e-commerce stores. The team reduced email templates by 80% using automat...ion. They saved 5-10 hours per template and became less dependent on outside agencies. The solution helped them send more relevant messages and build trust with users.

 

ResortPass - Hospitality - Medium

Santa Monica, USA

Iterable helped ResortPass boost customer engagement by 30% using personalized, location-based marketing. ResortPass unified messy location data and activated it in Iterable without engineering suppo...rt. The marketing team built a dynamic location engine, targeting users with relevant offers. This led to a 2x increase in audience coverage and higher click-through rates. ResortPass saw more revenue from CRM channels thanks to real-time, moments-based messaging.

 

Prosper - Financial Services - Medium

San Francisco, USA

Iterable’s Embedded Messaging helped Prosper increase conversions by 15%. The marketing team saw a 5% boost in personal loan originations. With Iterable, Prosper’s marketers gained control over cross...-channel messaging and targeting. Copy Assist reduced campaign copywriting time from a day to minutes. The team now delivers timely, personalized messages without engineering help. This led to faster campaigns and better customer engagement.

 

Redfin - Real Estate - Large

Seattle, USA

Iterable helped Redfin achieve a 72% increase in active sellers and a 15% increase in active buyers using AI-driven Predictive Goals. Redfin used advanced segmentation and personalized email campaign...s to target inactive users. The solution led to a 9% lift in seller-to-agent meeting conversions. Redfin’s marketing team gained agility, reducing reliance on engineering and saving weeks of time. The company now delivers more relevant communications, boosting customer engagement and retention.

Iterable: The All-in-One Customer Communication Platform

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Iterable

What is Iterable?

Iterable is a cross-channel marketing platform, which enables sales and marketing teams to increase create and optimize campaigns and enhance customer engagement.

It is primarily used to create seamless cross-channel customer engagement across e-mail, SMS, push, in-app and social media.

Iterable helps to create growth cross-channel campaigns by effective audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.

What is Iterable used for?

Iterable is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Workflow Management and Communication Management .

What are the top features of Iterable?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Iterable.

Who uses Iterable?

Iterable is used by Hospital & Health Care, Marketing And Advertising and Health, Wellness And Fitness among other industries.

What are Iterable alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Experiture Marketing Platform and Omnisend are popular alternatives for Iterable.

Where is Iterable located?

Iterable is headquartered at 71 Stevenson St, #300, San Francisco, CA, 94105.
lightning

Peers used Iterable for engagement management and workflow management

Iterable Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.26/5

Read Reviews (53)
Analytics

3.79/5

Read Reviews (277)
Custom Reports

3.41/5

Read Reviews (1035)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.26/5

Read Reviews (53)
Analytics

3.79/5

Read Reviews (277)
Custom Reports

3.41/5

Read Reviews (1035)

Software Failure Risk Guidance

?

for Iterable

Overall Risk Meter

Low Medium High

Top Failure Risks for Iterable

Iterable, Inc News

Product

Iterable Recognized as Leader in Snowflake's Modern Marketing Data ...

Iterable was recognized as a leader in Snowflake's Modern Marketing Data Stack report for its capabilities in Activation and Delivery. This recognition highlights Iterable's role in enabling real-time customer engagement and cross-channel activation through integration with Snowflake's AI Data Cloud. The collaboration enhances data-driven marketing by facilitating seamless data flows and personalized customer experiences.

Product

Iterable Named a Leader in Snowflake's The Modern Marketing Data Stack

Iterable has been recognized as a Leader in the "Activation and Delivery" category in Snowflake's The Modern Marketing Data Stack, 5th Edition. This recognition highlights Iterable's integration with Snowflake, enabling seamless data activation and AI-driven customer engagement. The partnership emphasizes a closed-loop data system that enhances marketing velocity and operational efficiency.

Partnership

Iterable and Databricks Partnership Milestones Announced

Iterable and Databricks have achieved significant milestones in their partnership, including Iterable's Validated Partner status in the Databricks Partner Program and its role as a launch partner for Databricks CustomerLake. This collaboration enables enterprise brands to activate customer data in real-time, offering integrated capabilities from data intelligence to personalized engagement without data duplication.

Product

Iterable Achieves Validated Partner Status with Databricks and Joins ...

Iterable has achieved Validated Partner status with Databricks and joined as a launch partner for Databricks CustomerLake. This partnership enhances real-time marketing activation by integrating Iterable's AI customer engagement platform with Databricks' CustomerLake, enabling enterprise brands to deliver personalized, cross-channel experiences without data duplication or complexity.

Iterable, Inc Profile

Company Name

Iterable, Inc

Company Website

https://iterable.com/

Year Founded

2013

HQ Location

71 Stevenson St, #300, San Francisco, CA, 94105

Employees

501-1000

Social

Financials

SERIES E