Latest Product Updates and Feature Enhancements on Iterable
Iterable Launches Model Context Protocol (MCP) Server, Strengthening Its Dominance in AI Marketing Innovation - Markets Financial Content
Iterable has launched the Model Context Protocol (MCP) Server, enhancing its AI marketing capabilities. This open-source server allows developers to integrate AI tools with the Iterable platform, ena...bling real-time actions from natural-language prompts. The MCP Server aims to streamline marketing workflows, improve personalization, and provide marketers with greater control and efficiency in campaign management.
Iterable Launches Native WhatsApp Integration to Power Real-Time, Two-Way Messaging at Global Scale
Iterable Launches Native WhatsApp Integration to Power Real-Time, Two-Way Messaging at Global Scale
Iterable Unveils Iterable Nova A New AI Agent to Power Moments-Based Marketing
Iterable Unveils Iterable Nova A New AI Agent to Power Moments-Based Marketing
Strategic Partnerships and Integrations of Iterable
Iterable and Movable Ink Unlock Enhanced Personalization With Strategic Partnership Expansion
Iterable and Movable Ink have expanded their strategic partnership to enhance personalization capabilities for marketers. This collaboration aims to overcome data activation challenges and deliver hy...per-personalized customer experiences across multiple engagement channels, including email, SMS, and in-app messaging. The partnership is designed to drive stronger customer loyalty, higher conversion rates, and accelerated revenue growth for brands using their combined technologies.
Leadership and Executive Team Updates at Iterable
Iterable Appoints Priya Gill as CMO and Nick Beil as Chief Product Officer - MarTech Cube
Iterable has appointed Priya Gill as Chief Marketing Officer and Nick Beil as Chief Product Officer. Gill will lead global marketing strategies, while Beil will focus on product development and techn...ical partnerships. These appointments align with Iterable's strategy to enhance AI-driven customer engagement and expand its global presence.
Iterable Appoints Salesforce Executive Sam Allen as New CEO to Accelerate Enterprise Growth and AI Innovation
Iterable has appointed Sam Allen, a former Salesforce executive, as its new CEO, effective August 1, 2025. Allen will focus on expanding Iterable's enterprise business and AI innovation. Founder Andr...ew Boni will transition to Chief Scientist, concentrating on product and AI advancements, including the AI agent, Iterable Nova. This leadership change aims to accelerate Iterable's growth and innovation in AI-powered customer engagement.
Awards, Recognitions, and Industry Achievements of Iterable
Iterable Honored as 2025 Top Marketing Automation Platform for 3rd Year - MarTech Cube
Iterable received recognition as a top marketing automation platform for 2025 from MarTech Cube, marking the third consecutive year the company has earned this award. This highlights Iterable's conti...nued leadership and innovation in AI-powered cross-channel marketing technology.
Iterable Named a 2025 Top-Rated Marketing Automation Platform by TrustRadius for the Third Consecutive Year - Business Wire
Iterable has been named a 2025 Top Rated Marketing Automation platform by TrustRadius for the third year in a row. This recognition is based on verified customer reviews, with Iterable earning an 8.8... out of 10 rating for its AI-powered cross-channel communication capabilities, flexibility, and support for enterprise marketers.
Corporate News and Organizational Updates on Iterable
Iterable Surpasses One Trillion Customer Interactions as Global Momentum Accelerates - Yahoo Finance
Iterable has surpassed one trillion customer interactions, marking significant growth in the enterprise marketing ecosystem. This milestone follows a year of strategic executive appointments, includi...ng Sam Allen as CEO, and advancements in AI technology with the launch of Iterable Nova. The company also reported record performance during Black Friday, with a 30% increase in engagement. Iterable continues to expand globally, with its Lisbon office becoming a key operational hub.